Graphic Designer - HYBRID

📍 Job Overview

Job Title: Graphic Designer - HYBRID
Company: McLaren Health Care
Location: Grand Blanc, Michigan, United States
Job Type: Full-time
Category: Marketing & Creative Operations / Graphic Design
Date Posted: February 18, 2026
Experience Level: 2-5 Years
Remote Status: Hybrid

🚀 Role Summary

• Design and production of a wide array of visual assets, including print, digital, and video materials, to support integrated marketing and communication campaigns.
• Upholding and enforcing corporate brand standards across all deliverables, ensuring a consistent and professional brand identity.
• Collaborating closely with internal stakeholders, including marketing, content, and leadership teams, to translate creative briefs into compelling visual solutions.
• Developing basic to intermediate motion graphics for various platforms such as web, social media, and stadium displays.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities mentioned, such as partnering with marketing, content, and leadership on integrated campaigns, and producing assets for digital, social, print, and video, suggest a role with a strong GTM (Go-To-Market) or Marketing Operations component. The emphasis on brand standards and stakeholder collaboration further reinforces this. The "Hybrid" nature of the role implies a need for strong communication and project management skills to effectively coordinate with teams remotely and in-office.

📈 Primary Responsibilities

• Translate creative briefs and overarching business objectives into impactful and visually engaging design solutions for diverse media.
• Produce high-quality graphic assets tailored for digital platforms (web, social media), print collateral, and video content.
• Create and execute basic to intermediate motion graphics, enhancing engagement for web, social media channels, and large-scale displays (e.g., stadium screens).
• Diligently maintain and enforce corporate brand identity guidelines, ensuring all visual outputs are consistent and aligned with the company's brand strategy.
• Perform detailed image editing, retouching, and final preparation of design assets to ensure they are optimized for their intended distribution channels.
• Engage in iterative collaboration with internal requestors and stakeholders, actively refining design concepts and incorporating feedback to meet project goals.
• Partner effectively with marketing, content creation, and leadership teams to contribute to and execute integrated marketing campaigns.
• Proactively research emerging design, motion graphics, and digital media trends to ensure the company's visual communications remain current and innovative.
• Manage and execute multiple design projects concurrently, demonstrating exceptional attention to detail and a commitment to meeting strict deadlines.

📝 Enhancement Note: The responsibility to "Execute multiple projects simultaneously with high attention to detail and deadline precision" is a critical aspect for any operations-focused design role, highlighting the need for strong project management and time management skills. The emphasis on "Translates creative briefs and business goals into effective visual solutions" indicates a strategic component beyond pure execution, requiring an understanding of marketing objectives and GTM strategies.

🎓 Skills & Qualifications

Education:

• High School Diploma (Required)
• Bachelor's Degree in Graphic Design or a related field (Preferred)

Experience:

• Minimum of 3 years of experience in multi-media design (Required)

Required Skills:

• Proficient in graphic design principles and visual communication strategies.
• Demonstrated experience in designing for digital platforms (web, social media).
• Proven ability in print design and production.
• Experience producing video assets or basic motion graphics.
• Strong understanding and application of brand standards and identity maintenance.
• Skill in translating creative briefs into effective visual outcomes.
• Competency in image editing and retouching software.
• Excellent collaboration and stakeholder management skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills:

• Bachelor's degree in Graphic Design or a related field.
• Experience with advanced motion graphics software.
• Familiarity with content management systems (CMS) for digital asset deployment.
• Understanding of integrated marketing campaign workflows.
• Proficiency in data visualization for reporting or presentations.

📝 Enhancement Note: The requirement for a portfolio that "demonstrates concept development, visual problem-solving and attention to detail" is crucial for operations roles. This indicates that the hiring team will assess not just technical execution but also the candidate's ability to think strategically and solve problems visually, aligning with GTM and marketing operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of design work.
• Must include examples of digital design, social media graphics, and print materials.
• Where available, include samples of video assets or motion graphics to demonstrate versatility.
• The portfolio should clearly illustrate the candidate's ability in concept development, problem-solving through design, and meticulous attention to detail.
• Demonstrate an understanding of how design supports business objectives and brand consistency.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief interpretation to final asset delivery.
• Ability to articulate how they ensure brand consistency and quality control throughout the design workflow.
• Understanding of asset preparation workflows for various output channels (print, digital, video).

📝 Enhancement Note: The emphasis on a portfolio demonstrating "concept development, visual problem-solving and attention to detail" is a direct indicator of the need for operational efficiency and strategic thinking in design execution. This is not just about aesthetic output but about how design supports broader business goals, a key tenet in GTM and Marketing Operations.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Graphic Designer with 2-5 years of experience in the Grand Blanc, Michigan area, the estimated salary range is between $50,000 to $70,000 annually. This estimate considers the hybrid work model and the healthcare industry context, which often offers structured compensation packages.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance: Covering medical needs for employees and their families.
• Retirement Savings Plan (e.g., 401(k) with company match): Supporting long-term financial planning.
• Paid Time Off (PTO): Including vacation days, sick leave, and holidays, allowing for work-life balance.
• Professional Development Opportunities: Including training, workshops, and potential for tuition reimbursement to enhance design and operational skills.
• Employee Assistance Program (EAP): Providing confidential counseling and support services.
• Hybrid Work Environment: Offering flexibility by combining on-site and remote work for improved work-life integration.

Working Hours:

• Standard full-time work week, likely around 40 hours per week.
• The hybrid arrangement suggests flexibility in scheduling, with a portion of the work completed remotely and a portion on-site, requiring coordination of in-office days with team needs.

📝 Enhancement Note: Given the "Full-time" employment type and the location in Michigan, a typical benefits package for a healthcare organization would be expected. The salary range is estimated based on general market data for graphic design roles with the specified experience level in a mid-sized metropolitan area, adjusted for the healthcare sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare. McLaren Health Care is a large, integrated health system serving Michigan. This industry demands accuracy, adherence to regulations, and a focus on patient well-being, which can influence communication styles and design considerations towards clarity, trust, and empathy. Company Size: Large, integrated health system. This implies a structured corporate environment with established processes, brand guidelines, and a dedicated marketing/communications department. For operations roles, this means working within a defined framework, collaborating with various departments, and potentially managing a high volume of requests. Founded: McLaren Health Care was founded in 1986. With decades of operation, it suggests a stable, established organization with a history of growth and adaptation within the healthcare landscape.

Team Structure:

• The Graphic Designer likely sits within a larger Marketing or Communications department.
• This team may include marketing managers, content specialists, digital strategists, and potentially other designers or production artists.
• Reporting structure will likely be to a Marketing Director, Creative Director, or a Manager of Design/Communications.
• Cross-functional collaboration is expected with various clinical departments, administrative offices, and project management teams.

Methodology:

• Data-driven decision-making, especially in evaluating campaign effectiveness and user engagement with digital assets.
• Emphasis on clear, concise communication and adherence to established workflows for request submission and project management.
• Focus on brand storytelling and aligning visual content with the organization's mission and values.
• Continuous improvement through feedback loops with stakeholders and analysis of design performance metrics.

Company Website: https://www.mclaren.org/

📝 Enhancement Note: The healthcare industry context is critical. Design in healthcare often prioritizes clarity, trust, and accessibility over purely aesthetic trends. This means designs must be easily understood by a diverse audience and convey reliability. The "large, integrated health system" size suggests a need for robust process management and the ability to navigate corporate structures.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, requiring 3+ years of experience and the ability to work independently on projects while also collaborating within a team. It's an execution-focused role with opportunities for conceptual input and project ownership.

Reporting Structure: Likely reports to a Marketing Manager or Creative Director, who oversees the broader marketing and communications strategy. The designer will work closely with various project managers and internal clients across different departments.

Operations Impact: The Graphic Designer plays a crucial role in shaping McLaren Health Care's external perception and internal communications. Their work directly impacts brand recognition, campaign effectiveness, and stakeholder engagement, contributing to the overall success of marketing initiatives and GTM strategies by visually communicating key messages and value propositions.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like motion graphics, digital analytics for design, or UX/UI design principles.
• Senior Designer/Lead Designer: Progress to leading design projects, mentoring junior designers, and having a greater strategic influence on visual direction.
• Creative/Marketing Management: Transition into roles with broader marketing strategy responsibilities, leveraging design background to inform campaign planning.
• Cross-functional Moves: Potentially move into roles within content strategy, digital marketing, or project management within the marketing department.

📝 Enhancement Note: The "Hybrid" aspect and the scope of responsibilities (print, digital, video, motion graphics) suggest that this role is more than just a production artist. It requires an understanding of how creative assets fit into broader operational workflows and marketing strategies, offering a solid foundation for growth within GTM or marketing operations.

🌐 Work Environment

Office Type: Hybrid. This role will involve a mix of on-site work at the Grand Blanc, Michigan location and remote work. This setup requires a structured approach to in-office days for collaboration and potential remote days for focused design work. Office Location(s): Grand Blanc, Michigan. This location serves as a key operational hub within the McLaren Health Care system.

Workspace Context:

• On-site work likely involves a collaborative office environment within the marketing department, facilitating direct interaction with colleagues and stakeholders.
• Access to necessary hardware, software, and potentially high-performance workstations for design and video editing tasks.
• Remote work requires a reliable internet connection and the ability to maintain productivity and communication independently.
• Opportunities for team meetings, brainstorming sessions, and project reviews, both in-person and virtually, are integral to the hybrid model.

Work Schedule:

• Standard business hours, likely Monday through Friday, with a 40-hour work week.
• The hybrid nature allows for some flexibility in managing work hours, provided project deadlines and collaboration needs are met. Coordination of in-office days is essential.

📝 Enhancement Note: The hybrid nature of the role is a significant factor. Candidates should be comfortable with managing their time effectively across different work locations and maintaining strong communication channels with their team and stakeholders, a critical skill for any operations-related function.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely review applications and resumes for basic qualifications and alignment with the role.
• Portfolio Review: A key step where the hiring manager or creative lead assesses the submitted portfolio for design quality, concept development, problem-solving, and relevance to the required skills.
• Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or a case study exercise that requires them to create assets based on a brief or analyze existing designs, simulating real-world tasks. This will test their execution, creativity, and understanding of brand guidelines.
• Interviews: Multiple rounds of interviews are probable, including with the direct hiring manager, potential team members, and possibly cross-functional stakeholders. These will assess technical skills, collaborative ability, cultural fit, and understanding of marketing objectives.
• Final Offer: Based on the successful completion of all preceding stages.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required (digital, print, video/motion, brand consistency, concept development).
• Showcase Process: For each project, briefly explain the brief, your role, your thought process, challenges faced, and the final outcome, highlighting your problem-solving approach.
• Quantify Impact (if possible): If a project led to measurable results (e.g., increased engagement, successful campaign launch), highlight this.
• Tailor to McLaren: If possible, include a project that demonstrates an understanding of healthcare communications or a similar corporate identity.
• Ensure Clarity and Professionalism: The portfolio itself should be well-designed, easy to navigate, and free of errors.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a social media graphic, a simple flyer, or a short motion graphic based on a provided brief.
• Focus on adhering strictly to the provided brand guidelines and project objectives.
• Practice articulating your design choices and rationale clearly and concisely.
• Understand how your work contributes to broader marketing and communication goals.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges highlights the practical, execution-oriented nature of this role, which is common for operational positions within creative departments. Candidates should be ready to demonstrate not just creative flair but also process-driven execution and an understanding of business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and print layouts.
  • Adobe InDesign: For layout design of print materials (brochures, flyers, reports).
• Motion Graphics/Video Editing:
  • Adobe After Effects: For creating motion graphics and basic animations.
  • Adobe Premiere Pro: For video editing and asset production.
• Collaboration & Project Management:
  • Microsoft Office Suite (Word, PowerPoint): For documentation, presentations, and basic asset integration.
  • Potential use of project management software (e.g., Asana, Trello, Jira) for task tracking and workflow management.
• Digital Asset Management (DAM): Familiarity with DAM systems for storing, organizing, and retrieving design assets.

Analytics & Reporting:

• Basic understanding of web analytics (e.g., Google Analytics) to inform digital design choices and measure engagement.
• Ability to interpret basic performance metrics for digital assets.

CRM & Automation:

• While not a primary focus, understanding how design assets integrate into CRM platforms or marketing automation workflows (e.g., email templates) can be beneficial.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable for a graphic designer. The inclusion of motion graphics tools like After Effects and Premiere Pro suggests a need for multimedia capabilities. Familiarity with project management and DAM systems points towards the operational aspects of managing creative assets within a corporate environment.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to producing high-quality, error-free work that meets and exceeds expectations.
• Collaboration & Teamwork: Valuing open communication, mutual support, and collective problem-solving within the marketing and broader organization.
• Brand Integrity: A deep respect for and dedication to upholding the company's brand identity and standards across all communications.
• Efficiency & Timeliness: A focus on optimizing design workflows and delivering projects on schedule to support business needs.
• Adaptability & Continuous Learning: Openness to new design techniques, technologies, and evolving industry trends, particularly within the dynamic healthcare sector.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing managers, content creators, and project stakeholders to ensure design aligns with campaign objectives and messaging.
• Feedback-Driven Improvement: Open to constructive criticism and utilizing feedback to refine designs and improve processes.
• Proactive Communication: Regularly updating stakeholders on project progress, potential challenges, and design decisions.
• Knowledge Sharing: Willingness to share design insights, best practices, and creative solutions with team members.

📝 Enhancement Note: Emphasizing "Brand Integrity" and "Efficiency & Timeliness" directly aligns with the operational requirements of a corporate design role. The collaborative style needed for a hybrid environment and cross-functional teams is also a key cultural indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively innovating visually while strictly adhering to established corporate brand guidelines and healthcare industry sensitivities.
• Managing High Volume and Diverse Project Types: Juggling multiple projects simultaneously across print, digital, and video, each with unique requirements and deadlines.
• Adapting to Evolving Digital Trends: Staying current with the rapid pace of change in digital design, social media, and motion graphics while maintaining brand consistency.
• Effective Communication in a Hybrid Environment: Ensuring seamless collaboration and clear understanding of project requirements and feedback when working remotely and in-office.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen skills in Adobe Creative Suite, particularly in After Effects for more complex motion graphics.
• Industry Workshops: Attending webinars or workshops focused on healthcare marketing design, digital trends, or UX/UI principles.
• Cross-Departmental Exposure: Gaining insight into broader marketing strategies and campaign development by working closely with different teams.
• Portfolio Expansion: Building a robust portfolio with diverse projects that showcase growth in concept development and strategic application of design.

📝 Enhancement Note: The challenge of "Balancing Creative Vision with Brand Constraints" is a core aspect of corporate design operations. The growth opportunities highlight a path towards greater strategic involvement and specialization, moving beyond pure execution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a final design. How do you ensure it meets both the creative goals and the brand standards?" (Focus on your workflow, research, conceptualization, and iteration stages.)
• "How do you prioritize tasks when working on multiple design projects with competing deadlines? Can you provide an example?" (Highlight your organizational skills, time management techniques, and communication strategies.)
• "Describe a time you had to incorporate significant feedback from a stakeholder that changed your initial design concept. How did you handle it?" (Demonstrate your adaptability, collaboration skills, and ability to achieve project goals despite revisions.)
• "How do you stay current with design trends, especially in areas like digital media and motion graphics, and how do you apply them while maintaining brand consistency?" (Showcase your commitment to continuous learning and your strategic approach to trend integration.)

Company & Culture Questions:

• "What do you know about McLaren Health Care and our mission? How do you see design supporting that mission?" (Research the company's values, recent campaigns, and understand the healthcare context. Connect your design approach to patient care, trust, and community.)
• "How do you approach collaboration in a hybrid work environment? What strategies do you use to ensure effective communication with your team and stakeholders?" (Discuss your experience with virtual tools, proactive communication, and managing in-office vs. remote work.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final image. Explain the problem, your solution, and the impact.
• Highlight Process: Use sketches, wireframes, or mood boards to show your thinking.
• Demonstrate Versatility: Ensure your selected projects cover the range of requirements (digital, print, video/motion, concept development).
• Be Concise and Confident: Present your work clearly, confidently, and be prepared to answer detailed questions about your choices.

📝 Enhancement Note: The interview preparation focuses on assessing not only design skills but also the operational competencies required for a hybrid, corporate environment: strategic thinking, project management, collaboration, and brand adherence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the McLaren Health Care careers portal.
• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight your experience in digital, print, and video/motion graphics, with clear examples of concept development and brand standard adherence.
• Resume Optimization: Update your resume to emphasize your 3+ years of multi-media design experience, highlighting specific achievements and proficiency in relevant software (Adobe Creative Suite, etc.). Use keywords from the job description.
• Prepare for Design Challenge: Familiarize yourself with common design tasks for healthcare marketing and be ready to execute a creative brief under time constraints, focusing on brand consistency and clear communication.
• Research McLaren Health Care: Understand the organization's mission, values, and recent marketing efforts. Consider how your design skills can best support their goals in the healthcare sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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