Graphic Designer (DTC / eCommerce)

📍 Job Overview

Job Title: Graphic Designer (DTC / eCommerce)

Company: 115 Ventures LLC

Location: Sheridan, Wyoming, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-03

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Design and iterate on high-performing ad creatives for Direct-to-Consumer (DTC) and eCommerce brands to drive engagement and marketing growth.

• Leverage AI image generation tools, including advanced prompting techniques, as a core part of the daily creative workflow.

• Ensure consistent visual quality and brand style across all creative output, optimizing for various digital platforms.

• Translate creative briefs into polished visual assets, adapting existing designs and replicating creative references efficiently.

📝 Enhancement Note: This role is heavily focused on performance marketing creatives within the DTC/eCommerce space, emphasizing speed, iteration, and AI tool integration. It's crucial for candidates to demonstrate experience in this specific niche, not just general graphic design.

📈 Primary Responsibilities

• Conceptualize, design, and produce static ad visuals from initial brief through to final deliverable for paid social and digital marketing campaigns.

• Generate and iterate on visual assets using AI image generation tools (e.g., Midjourney, Nanobanana) and advanced prompting techniques.

• Execute design variations, including copy swaps, layout adjustments, resizes, and format modifications for A/B testing and platform optimization.

• Replicate and evolve existing design styles and creative references provided by the marketing or creative strategy teams.

• Export and format design deliverables, ensuring they are optimized for specific platforms (e.g., social media, web banners, AppLovin End Cards).

• Maintain and enforce brand consistency, visual quality, and adherence to brand guidelines across all visual output.

• Design and edit GIFs for use in paid social and digital marketing channels.

• Create and adapt website graphics, including banners, landing page visuals, and promotional assets.

• Design and iterate on packaging designs in alignment with brand guidelines and specific campaign requirements.

• Organize, manage, and maintain design project files and asset libraries for efficient retrieval and future use.

📝 Enhancement Note: The responsibilities highlight a strong focus on iterative design for performance, with specific deliverables like AppLovin End Cards and GIFs indicating a need for experience with mobile advertising formats. The emphasis on AI tools suggests a forward-thinking approach to creative production.

🎓 Skills & Qualifications

Education: Not specified. A Bachelor's degree in Graphic Design, Fine Arts, or a related field is often preferred, but extensive relevant experience and a strong portfolio can be equally valuable.

Experience: 2–5+ years of graphic design experience specifically for social media, digital marketing, or DTC/eCommerce brands, with a proven track record of creating high-performing static ad creatives for paid social campaigns.

Required Skills:

• Strong creative concept development abilities for ads and visuals, going beyond simple execution of briefs.

• Deep understanding of performance drivers for ad creatives on social media platforms.

• Proven ability to replicate and iterate on existing design styles and creative references.

• Fast and efficient workflow capable of producing high-quality visuals rapidly.

• Acute attention to detail in typography, layout, and overall composition.

• Awareness of current design trends and advertising best practices.

• Experience in creating or adapting packaging designs for consumer products.

• Demonstrated experience working with eCommerce or Direct-to-Consumer (DTC) brands.

• Proficiency in AI image generation tools (e.g., Midjourney, Nanobanana) with advanced prompting skills.

• Advanced skills in Adobe Photoshop for compositing, retouching, and final adjustments.

• Proficiency in Adobe After Effects.

• Strong skills in Adobe Illustrator for vector work and layout design.

Preferred Skills:

• Experience with specific DTC marketing channels beyond paid social.

• Understanding of basic UX/UI principles for web and mobile ad design.

• Familiarity with project management tools for tracking design tasks and deadlines.

📝 Enhancement Note: The emphasis on AI tools like Midjourney and specific Adobe suite applications (Photoshop, After Effects, Illustrator) is critical. Candidates should be prepared to showcase how they integrate these tools into their professional workflow, especially for performance-driven creative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing demonstrable experience in DTC/eCommerce graphic design.

• Specific work samples of paid social ad creatives that highlight performance impact or iterative design improvements.

• Examples of AI-generated visuals or creative work that has been produced using AI-assisted workflows.

• Demonstrations of design versatility across various ad formats and platforms.

Process Documentation:

• Ability to articulate the design process from brief to final asset, including concept development, iteration, and optimization stages.

• Experience in managing design files and asset libraries efficiently, ensuring easy access and version control.

• Understanding of workflow optimization, particularly through the use of AI tools and efficient execution of modifications.

• Documentation of how designs are adapted and iterated upon based on performance data or creative direction.

📝 Enhancement Note: The portfolio is paramount. It must explicitly feature DTC/eCommerce paid ad creative examples and evidence of AI tool usage. Simply having general design work will likely not suffice. Candidates should be ready to explain their process for concepting, iteration, and optimization, especially when using AI.

💵 Compensation & Benefits

Salary Range: The provided salary is $1,500 per month. This is a fixed monthly amount, not an hourly or annual range.

Benefits:

• Bonus: The company offers a bonus structure, suggesting potential for performance-based incentives.

• Independent Contractor Agreement: This role is structured as an independent contractor, which typically means benefits like health insurance, paid time off, and retirement contributions are not directly provided by the employer and are the responsibility of the contractor.

Working Hours: Monday–Friday, 8am–5pm (GMT+4). This equates to 40 hours per week. The specified time zone (GMT+4) is likely for coordination purposes, but as a remote role, flexibility may exist as long as core hours and deliverables are met.

📝 Enhancement Note: The salary of $1,500/month is a fixed rate for a full-time, independent contractor role. Candidates should compare this against their local market rates for similar remote graphic design positions with specific DTC/eCommerce and AI experience. The "Bonus" is a key benefit to explore further regarding structure and potential. The GMT+4 time zone might be a point of clarification for candidates in different regions regarding core overlap.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader venture capital and investment sector, with a focus on driving measurable impact through its portfolio companies, which likely includes DTC/eCommerce brands given the role's focus.

Company Size: While not explicitly stated, "115 Ventures LLC" suggests a venture capital firm, which typically operates with a lean, results-oriented team structure. The role is a full-time position within this entity, implying it's an integral part of their operational or marketing support function.

Founded: Not specified.

Team Structure:

• The Graphic Designer will report to the Director of Ops, indicating a strong operational alignment and focus on efficiency.

• Collaboration will be frequent with a Marketing Project Manager and Creative Strategists, suggesting a dynamic marketing function.

Methodology:

• The company emphasizes a results-driven approach, expecting individuals to "take ownership, operate with urgency, and think in terms of results." Performance metrics are key.

• Design work is viewed as a critical growth lever, particularly in paid social and digital marketing, necessitating a focus on high-performing creatives.

• There's an explicit emphasis on integrating AI image generation tools to accelerate creative output and improve efficiency.

Company Website: https://www.115ventures.com/

📝 Enhancement Note: The company culture is clearly performance-driven and results-oriented. The "Director of Ops" reporting line is significant, suggesting this design role is deeply embedded in operational efficiency and measurable marketing outcomes, not just aesthetic output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It's an individual contributor role focused on execution and iteration within the marketing and creative function, with a strong emphasis on performance and operational efficiency in visual production.

Reporting Structure: The Graphic Designer reports directly to the Director of Operations, underscoring the role's connection to business objectives and operational efficiency. Collaboration with Marketing Project Managers and Creative Strategists indicates a cross-functional, fast-paced environment.

Operations Impact: The Graphic Designer's impact is directly tied to the success of marketing campaigns, particularly paid social and digital advertising. High-performing creatives designed by this role are expected to drive engagement, strengthen brand perception, and contribute directly to marketing growth and revenue. The role is crucial for accelerating creative output and improving the efficiency of visual production.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design workflows, performance creative optimization, and specific DTC/eCommerce visual strategies.

• Process Improvement: Contribute to refining and optimizing the design production process, especially regarding AI tool integration and asset management.

• Creative Leadership: As design output speed and quality increase, there may be opportunities to take on more complex creative projects or mentor junior designers if the team expands.

• Broader Marketing Involvement: While not explicitly stated, success in this role could lead to greater involvement in creative strategy discussions or campaign planning.

📝 Enhancement Note: The growth path here is less about traditional hierarchical advancement and more about becoming a highly skilled, efficient, and indispensable creative asset within a performance-focused marketing operation. The direct reporting to the Director of Ops suggests a strong emphasis on measurable contribution.

🌐 Work Environment

Office Type: This is a fully remote position.

Office Location(s): Remote, with a requirement for candidates to be based in the United States. The company headquarters are in Sheridan, Wyoming, but this does not appear to be a requirement for the role itself.

Workspace Context:

• The role operates in a remote-first environment, requiring self-discipline and effective communication to collaborate with distributed team members.

• Access to necessary design software and hardware is assumed to be provided or managed by the candidate (as an independent contractor).

• The environment is performance-driven, demanding a proactive approach to task completion and problem-solving.

• Collaboration will be primarily digital, utilizing various communication and project management tools.

Work Schedule: The standard working hours are Monday–Friday, 8am–5pm (GMT+4). While this time zone is specified, as a remote contractor, there might be some flexibility as long as core collaboration hours and deadlines are met. Total expected weekly hours are 40.

📝 Enhancement Note: The remote nature and independent contractor status mean the candidate needs to be highly self-motivated and comfortable managing their own work environment and schedule while ensuring availability for team collaboration. The GMT+4 time zone is a specific detail to clarify for potential candidates outside of that zone.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume, portfolio, and work samples, including AI-generated/assisted work. Completion of a test task is mandatory.

• Performance Discussion: Expect practical discussions about real-world scenarios, focusing on how you've driven measurable impact through design in DTC/eCommerce. This may involve reviewing specific portfolio pieces.

• Operational Fit: Assessment of your ownership mindset, urgency, and ability to work with AI tools and meet performance metrics.

• Stakeholder Interviews: Discussions with the Director of Ops, Marketing Project Manager, and Creative Strategists to evaluate collaboration style, communication, and cultural fit.

• Final Evaluation: Transparent expectations will be set, with a focus on assessing your capability and mutual fit for the role and company's performance-driven culture.

Portfolio Review Tips:

• Curate for DTC/eCommerce Performance: Prioritize examples of paid social ads, digital marketing creatives, and any work demonstrating direct impact on engagement or conversion.

• Showcase AI Integration: Clearly label and explain projects where AI image generation or AI-assisted workflows were used. Highlight your prompting skills and how AI enhanced your output speed or creative possibilities.

• Demonstrate Iteration: Include examples of how you iterated on designs based on feedback or A/B testing results. Show variations and explain the rationale behind them.

• Structure for Clarity: Organize your portfolio logically. For each piece, briefly state the objective, your role, the tools used (especially AI), and the outcome or key learnings.

• Prepare for Walkthrough: Be ready to present your portfolio and discuss specific projects in detail during interviews.

Challenge Preparation:

• Test Task: The application requires a test task. Prepare to dedicate time to this as it's a mandatory step. It will likely assess your ability to execute a design brief quickly and effectively, potentially incorporating AI.

• Scenario-Based Questions: Anticipate questions about how you would approach specific design challenges, optimize creatives for performance, or integrate new AI tools into your workflow.

• Process Explanation: Be ready to articulate your design process, especially how you manage multiple projects, iterate rapidly, and ensure brand consistency.

• AI Workflow Fluency: Prepare to discuss your experience with AI prompting, common challenges with AI output, and how you overcome them to achieve desired results.

📝 Enhancement Note: The mandatory test task and portfolio focus on AI-generated/assisted work are key differentiators. Candidates must actively prepare to demonstrate their proficiency with AI tools and their ability to translate this into measurable performance outcomes for DTC/eCommerce brands.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: Midjourney, Nanobanana, or equivalent (with advanced prompting experience). This is a core requirement.

• Adobe Photoshop: Essential for compositing, retouching, and final image adjustments.

• Adobe After Effects: Required for motion graphics, GIFs, and potentially animated end cards.

• Adobe Illustrator: Necessary for vector work, layout, and creating scalable graphics.

• Canva: Useful for rapid design iterations, template-based work, and potentially cross-functional collaboration.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core responsibilities of this role, but familiarity with how creatives are deployed through marketing platforms (e.g., Facebook Ads Manager, Google Ads) would be advantageous.

📝 Enhancement Note: The explicit mention of AI image generation tools, particularly Midjourney and Nanobanana, and advanced prompting is a significant technical requirement. Candidates must demonstrate hands-on experience and comfort with these technologies. Proficiency in the Adobe Creative Suite (Photoshop, After Effects, Illustrator) is also non-negotiable.

👥 Team Culture & Values

Operations Values:

• Measurable Impact: Every role exists to drive measurable impact; performance metrics and results are paramount.

• Ownership: Individuals are expected to take full responsibility for their tasks and outcomes.

• Urgency: Operating with speed and efficiency is highly valued.

• Results-Oriented: A focus on delivering tangible outcomes and achieving clear performance targets.

• Continuous Improvement: Openness to adopting and improving AI-assisted workflows for enhanced efficiency.

Collaboration Style:

• Proactive Communication: Essential for a remote team; candidates should be comfortable flagging blockers early and communicating progress transparently.

• Cross-functional Integration: Working closely with Ops, Marketing Project Managers, and Creative Strategists requires a collaborative spirit and ability to understand and align with broader campaign goals.

• Feedback Exchange: An environment where design feedback is given and received constructively to drive iteration and improvement.

• Efficiency Focus: Collaboration likely centers on streamlining the creative production process, ensuring speed and quality.

📝 Enhancement Note: The core values revolve around performance, accountability, and efficiency, particularly in the context of digital marketing and operations. Candidates should be prepared to demonstrate how they embody these values in their work and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Demands: The need to constantly design, test, and iterate on creatives for performance marketing requires a high-volume, fast-paced approach.

• AI Tool Integration: While an opportunity, mastering and effectively integrating AI tools into a professional workflow can present initial challenges in prompt engineering, output refinement, and workflow consistency.

• Maintaining Brand Consistency at Speed: Balancing the need for rapid creative output with strict adherence to brand guidelines and visual quality across diverse platforms.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring alignment and project momentum without in-person interaction.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in AI image generation prompting and workflow optimization for creative production.

• Performance Creative Expertise: Developing a deep understanding of what makes ad creatives successful in DTC/eCommerce, informed by data and iteration.

• Operational Efficiency: Learning to work within a highly results-driven operational framework and contributing to process improvements.

• Cross-Functional Exposure: Gaining insight into marketing strategy, campaign planning, and operational management through collaboration.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering AI-assisted design for performance marketing. Candidates who can quickly adapt to and excel in this area will find significant development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conceptualizing and designing a high-performing ad creative for a DTC brand on paid social. How do you incorporate AI into this process?" (Focus on structured approach, AI integration, and performance mindset.)

• "How do you ensure brand consistency and visual quality when rapidly iterating on designs, especially when using AI tools that can produce varied outputs?" (Highlight attention to detail, brand guidelines, and AI refinement techniques.)

Company & Culture Questions:

• "How do you define and measure 'measurable impact' in your design work?" (Connect design output to business results and performance metrics.)

• "Describe a time you took full ownership of a challenging project or problem. What was the situation, and how did you resolve it?" (Showcase proactivity and accountability.)

Portfolio Presentation Strategy:

• Highlight AI-Driven Projects: Dedicate specific slides or sections to showcase your best AI-assisted or AI-generated work. Explain your prompting strategies and the impact of AI on your output.

• Quantify Results: Wherever possible, include metrics or anecdotal evidence of how your designs contributed to campaign success (e.g., increased CTR, engagement rates).

• Showcase Iteration: Present a case study of how you iterated on a design based on performance feedback or A/B testing. Show the variations and explain the rationale.

• Structure for Clarity: Organize your presentation logically, perhaps by project type (e.g., Paid Social Ads, Packaging) or by demonstrating your process. Keep it concise and visually appealing.

• Prepare for Technical Questions: Be ready to discuss your proficiency with specific tools (Photoshop, Illustrator, After Effects, Midjourney) and how you use them for specific tasks.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to deliver performance-driven creative using AI tools. Be prepared to defend your design choices with data and to articulate your process clearly, emphasizing speed, efficiency, and measurable results.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Ensure your portfolio prominently features your best work in DTC/eCommerce graphic design, with a strong emphasis on paid social ads and digital marketing creatives. Critically, include explicit examples of AI-generated visuals or AI-assisted creative work, explaining your role and the tools used.

• Resume Optimization: Tailor your resume to highlight your 2-5+ years of relevant experience, proficiency with AI image generation tools (Midjourney, Nanobanana), Adobe Creative Suite (Photoshop, After Effects, Illustrator), and Canva. Use keywords from the job description such as "DTC," "eCommerce," "paid social," "digital marketing," and "AI image generation."

• Test Task Completion: Be prepared to complete the required test task as part of the application process. Allocate sufficient time to demonstrate your design skills and adherence to the brief, potentially incorporating AI tools.

• Company Research: Familiarize yourself with 115 Ventures LLC and understand their focus on "measurable impact," "ownership," and "urgency." Consider how your design approach aligns with these operational values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.