Graphic Designer - Brand Marketing

📍 Job Overview

Job Title: Graphic Designer - Brand Marketing

Company: Life is Good

Location: Boston, Massachusetts, United States

Job Type: FULL_TIME

Category: Brand Marketing / Creative Operations

Date Posted: 2026-02-28

Experience Level: 3-5+ years

Remote Status: Hybrid (On-site 2 days/week)

🚀 Role Summary

• Responsible for translating campaign concepts into cohesive, on-brand visual creative for digital and physical marketing channels, with a focus on driving engagement and conversion.

• Designs and produces high-impact digital assets for eCommerce, including homepage graphics, product detail page imagery, promotional banners, paid social advertisements, and campaign landing pages.

• Develops engaging visual content for social media and email marketing campaigns, ensuring a connected and intentional brand experience across all touchpoints.

• Supports brand and product launches by creating packaging, point-of-purchase (POP) displays, and retail collateral, maintaining a consistent brand voice online and in-store.

📝 Enhancement Note: This role is positioned within Brand Marketing but has significant operations implications, focusing on the execution and deployment of creative assets across various channels. The emphasis on "conversion" and "performance-driven creative" highlights a need for operations-minded thinking within the creative process.

📈 Primary Responsibilities

• Design and produce high-quality digital assets for the eCommerce ecosystem, including homepage graphics, PDP imagery, promotional banners, paid social ads, and campaign landing pages, with a strong focus on driving engagement and conversion.

• Translate campaign concepts into cohesive, on-brand creative for social media and email marketing, ensuring a consistent and intentional brand experience across all digital touchpoints.

• Support brand and product launches by developing packaging, point-of-purchase (POP) displays, and retail collateral, ensuring visual alignment between digital and physical marketing efforts.

• Develop graphics across the full creative lifecycle, from initial concept and illustration to final production-ready art files, utilizing Adobe Creative Cloud for creating, lettering, drawing, and painting.

• Create appealing and clever layouts, conceptualize new content ideas, and produce printer-ready artwork files for screen-print and embroidery applications.

• Provide creative solutions for basic ideas and concepts, actively researching new materials and art applications to stay ahead of industry trends and techniques.

• Manage multiple projects simultaneously, ensuring timely delivery and adherence to all calendar deadlines while contributing to the effective organization of the graphics archive.

📝 Enhancement Note: The core responsibilities clearly define a blend of creative execution and operational project management. The emphasis on "production-ready artwork files," "managing multiple projects simultaneously," and "organizing the graphics archive" points to a need for meticulous process adherence and efficient workflow management, typical in operations-adjacent creative roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and proficiency is paramount. Candidates are expected to possess a comprehensive understanding of design principles and applications.

Experience: 3–5+ years of graphic design experience, with a preference for experience within a marketing, eCommerce, or consumer brand environment.

Required Skills:

• A compelling portfolio showcasing versatility across digital campaigns, social media, email marketing, paid media, packaging, and retail collateral.

• Fluency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, etc.), with demonstrated expertise in illustration, typography, layout, color theory, and production setup.

• An understanding of performance-driven creative and how design directly influences engagement, conversion rates, and overall brand perception.

• Proven ability to translate big ideas into detailed, accurate, and energetic final executions without losing sight of the objective.

• Comfort in receiving and incorporating constructive feedback, with a mature approach to rapid iteration and collaborative problem-solving.

• Effective organizational skills and the proven ability to manage multiple projects and deadlines concurrently in a fast-paced environment.

Preferred Skills:

• Experience with motion graphics or animation for digital advertising.

• Familiarity with A/B testing creative assets to optimize performance.

• Understanding of brand guidelines and ensuring consistent application across all materials.

• Basic knowledge of web design principles and user experience (UX) considerations for digital assets.

📝 Enhancement Note: The emphasis on a "compelling portfolio" and "performance-driven creative" suggests that candidates will be evaluated not just on aesthetic talent but also on their ability to contribute to measurable business outcomes. The "sharp eye for detail" and "production setup" skills are critical for operational efficiency, minimizing errors and rework in the creative production pipeline.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects that clearly demonstrate a progression from initial concept to final execution, highlighting problem-solving and strategic thinking.

• Case studies or project descriptions that articulate the campaign's objective, your role, the design process, challenges faced, and measurable results (e.g., engagement rates, conversion improvements, brand recall).

• Examples showcasing a range of deliverables, including digital assets (web banners, social ads), email templates, packaging designs, and any other relevant collateral that aligns with the job responsibilities.

Process Documentation:

• Candidates should be prepared to discuss their personal workflow for managing design projects, from brief intake to final file delivery.

• The ability to articulate how they ensure brand consistency and adherence to guidelines across diverse projects and platforms will be assessed.

• Candidates should be ready to explain how they incorporate feedback and iterate on designs efficiently and effectively.

• Understanding of production file preparation for various outputs (digital, print, embroidery) and ensuring print-readiness.

📝 Enhancement Note: For a role focused on brand marketing creative, the portfolio is the primary "system" for demonstrating capabilities. The emphasis here is on showcasing not just the final output but the process behind it, including how the designer interprets briefs, solves problems, and delivers results that align with business objectives. This aligns with operations principles of process adherence and outcome measurement.

💵 Compensation & Benefits

Salary Range: Based on market data for a Graphic Designer with 3-5+ years of experience in Boston, MA, within the apparel/consumer goods industry, the estimated salary range is $70,000 - $95,000 annually. This range considers the company's size (under 300 employees) and the specific requirements of performance-driven creative.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Transit or Parking Reimbursement Accounts for commuting.

• Life Insurance and Accidental Death & Dismemberment (AD&D) Insurance.

• Short-Term and Long-Term Disability coverage.

• 401(k) plan with a company match.

• Generous Paid Time Off (PTO).

• 10 paid holidays per year.

• "Good Vibes Time": Paid time off to volunteer for a non-profit cause of your choice.

• "Family Time": Paid time off for family-related needs.

Working Hours: The standard working hours are approximately 40 hours per week, aligning with a full-time employment type. The role is hybrid, requiring on-site presence in Boston on Wednesdays and Thursdays.

📝 Enhancement Note: The company explicitly states a "market-based compensation strategy" and encourages candidates to research salary ranges using tools like Salary.com or PayScale. The provided range is an estimate based on these public resources, factoring in location, experience, and industry. The benefits package is extensive and reflects a commitment to employee well-being and community engagement, which can be a significant draw for operations professionals seeking a stable and supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Accessories, Lifestyle Goods. Life is Good operates in a dynamic consumer market, focusing on optimistic branding and connecting with customers through positive messaging and relatable products. This industry demands strong visual storytelling and brand consistency to stand out.

Company Size: Under 300 employees. This suggests a potentially collaborative, close-knit team environment where individual contributions are highly visible. For operations professionals, this often means a more agile structure and the opportunity to wear multiple hats, influencing processes directly.

Founded: The company was founded with a mission to spread optimism. This core value permeates the brand's identity, marketing efforts, and internal culture, creating a unique and purpose-driven work environment.

Team Structure:

• The Graphic Designer will be part of the Brand Marketing team, which likely includes marketing managers, content creators, and other creative specialists.

• This role will collaborate closely with eCommerce, Product, and potentially sales teams to ensure cohesive campaign execution.

Methodology:

• Data-Driven Storytelling: While creative-focused, the role emphasizes "performance-driven creative," indicating that design decisions are informed by data on engagement and conversion.

• Collaborative Execution: The company values feedback from founders, peers, product teams, and customers, suggesting a collaborative approach to creative development and refinement.

• Integrated Brand Experience: A key methodology is ensuring a consistent and intentional brand experience across all channels, from digital assets to physical retail collateral.

Company Website: https://www.lifeisgood.com/

📝 Enhancement Note: The company's strong emphasis on optimism and its "under 300 employees" size point to a culture that values passion, collaboration, and impact. For operations roles, understanding this culture is key to aligning with the company's values and contributing effectively to its mission. The "Playmaker Project" social mission further underscores the company's commitment to positive impact.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position at an intermediate level (3-5+ years of experience). While primarily a creative role, the responsibilities involving asset management, production readiness, and performance-driven creative touch upon operational aspects of marketing execution.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or Brand Marketing Manager. This provides a clear line of communication for strategic direction, feedback, and career development within the creative function.

Operations Impact: The Graphic Designer's work directly impacts the company's revenue through the creation of assets that drive eCommerce conversion, support product launches, and enhance brand perception across all marketing channels. Effective visual communication is critical for sales performance and customer engagement.

Growth Opportunities:

• Specialization: Develop deeper expertise in areas like digital campaign design, packaging, or illustration, becoming a go-to specialist within the team.

• Skill Expansion: Gain experience with broader marketing operations, such as asset management systems, campaign performance analysis, or cross-channel integration strategies.

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead specific creative projects, or contribute to strategic creative planning for larger campaigns.

• Brand Stewardship: Grow into a role with increased responsibility for maintaining and evolving the brand's visual identity across all touchpoints.

📝 Enhancement Note: While this is a "Graphic Designer" role, its placement within "Brand Marketing" and emphasis on "performance-driven creative" and "eCommerce" suggests opportunities to grow into roles that bridge creativity and marketing operations, focusing on the efficiency and effectiveness of creative asset deployment.

🌐 Work Environment

Office Type: The role is based in Boston, MA, and requires on-site presence on Wednesdays and Thursdays. The description mentions the "innovative and thriving Fort Point neighborhood," suggesting a modern office space with access to amenities.

Office Location(s): Boston, Massachusetts, United States (specifically the Fort Point neighborhood).

Workspace Context:

• The office environment is described as innovative, with access to green space, food, and entertainment options, fostering a positive and stimulating atmosphere.

• The presence of dogs in the office adds to a unique and potentially relaxed workplace culture.

• The hybrid model allows for focused work at home and collaborative sessions in the office.

Work Schedule: The role follows a standard full-time schedule, approximately 40 hours per week. The hybrid arrangement requires specific days in the office, balancing focused individual work with in-person collaboration and team engagement.

📝 Enhancement Note: The hybrid work model (2 days in office) is a key aspect of the work environment. For operations professionals, understanding the balance between remote flexibility and in-office collaboration is crucial for assessing how well the environment supports deep work, team integration, and adherence to collaborative processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and answer specific, in-depth questions (composition outside the application is recommended). Incomplete applications will not be considered.

• Portfolio Review: A strong portfolio demonstrating versatility, strategic thinking, and execution across digital and physical marketing assets is essential. Candidates should be prepared to discuss their process and results.

• Skills Assessment: Interviews will likely include discussions about design process, problem-solving, collaboration, and understanding of performance-driven creative. Technical proficiency in Adobe Creative Cloud will be assessed.

• Cultural Fit: Assessment of alignment with Life is Good's optimistic brand values and collaborative team dynamic.

• Final Stages: May involve further interviews with leadership and potentially a design exercise or case study presentation.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the responsibilities outlined: eCommerce, social media, email, paid media, packaging, and retail collateral.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, challenges, and quantifiable results (e.g., "Increased click-through rate by X%," "Supported a launch that exceeded sales targets by Y%").

• Showcase Versatility & Craft: Demonstrate a range of skills, from illustration and typography to layout and production setup. Emphasize attention to detail and brand consistency.

• Highlight Performance Mindset: Include examples where design was intentionally used to drive specific business outcomes (conversion, engagement).

• Prepare to Discuss: Be ready to walk through your portfolio, explain your decisions, and answer questions about your process and how you handle feedback.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge that may involve creating assets for a hypothetical campaign or problem-solving a specific marketing scenario. Focus on speed, strategic thinking, and brand alignment.

• Process Discussion: Be ready to articulate your design workflow, how you manage feedback, and how you ensure timely delivery of high-quality assets.

• Brand Alignment: Demonstrate a clear understanding of the Life is Good brand ethos and how you would translate that into visual communication.

📝 Enhancement Note: The emphasis on answering "specific questions" and the recommendation to compose answers outside the application highlights a structured and thorough application process. For operations-minded candidates, this means preparing detailed, thoughtful responses that demonstrate analytical thinking and a clear understanding of the role's impact on business objectives. The portfolio review is critical for demonstrating operational excellence in creative delivery.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop, Illustrator, and InDesign.

• Procreate/Digital Painting Software: For illustration and custom artwork creation.

• Potential for other design/collaboration tools: Such as Figma, Sketch, or project management software, though not explicitly mentioned.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tool requirements are listed for this design role. However, understanding how assets are deployed through marketing automation platforms or email service providers (ESPs) could be an advantage for demonstrating a holistic understanding of the marketing funnel.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is the non-negotiable technical requirement. For operations professionals, understanding how design tools integrate with broader marketing technology stacks (e.g., DAM systems, marketing automation platforms) can demonstrate a valuable operational perspective, even if not explicitly required for the design execution itself.

👥 Team Culture & Values

Operations Values:

• Optimism: A core value that should be reflected in the designer's attitude and work.

• Creativity & Craftsmanship: High standards for design quality, innovation, and attention to detail.

• Collaboration: Willingness to give and receive feedback thoughtfully and constructively, working effectively with diverse teams.

• Purpose-Driven: A genuine appreciation for the Life is Good brand and its mission to spread optimism, contributing meaningfully to the company's social impact.

• Efficiency: Ability to manage multiple projects, meet deadlines, and produce production-ready files accurately.

Collaboration Style:

• Cross-Functional Integration: Works closely with marketing, product, and other teams to ensure creative aligns with broader business objectives and campaign strategies.

• Feedback-Centric: Open to constructive criticism and iterative design processes, valuing input from various stakeholders.

• Clear Communication: Articulates ideas clearly, simply, and succinctly, facilitating understanding and alignment across teams.

📝 Enhancement Note: The emphasis on "optimism," "craftsmanship," and "collaboration" highlights a culture that values both creative excellence and interpersonal effectiveness. For operations roles, demonstrating an ability to translate brand values into actionable design processes and to communicate effectively across departments is key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency and Innovation: Continuously creating fresh, engaging designs that adhere to the established Life is Good brand identity and optimistic tone.

• Meeting Diverse Creative Demands: Producing a wide range of assets for different channels (digital, print, social, packaging) under tight deadlines.

• Translating Abstract Concepts into Visuals: Effectively communicating the brand's optimistic message and product appeal through compelling graphic design.

• Navigating Feedback Cycles: Incorporating feedback from multiple stakeholders while maintaining design integrity and project timelines.

Learning & Development Opportunities:

• Deepen Digital Design Expertise: Enhance skills in performance-driven creative for eCommerce, paid media, and social platforms.

• Expand Packaging & Retail Design Skills: Gain more experience with physical product presentation and in-store marketing collateral.

• Explore Brand Strategy: Contribute to the strategic development of visual campaigns and brand initiatives.

• Industry Trends: Stay abreast of emerging design trends, software updates, and best practices in brand marketing and visual communication.

📝 Enhancement Note: The challenges presented are common in brand marketing creative roles but also offer opportunities for skill development that can be valuable for operations-minded individuals looking to enhance their understanding of the creative pipeline and its impact on business goals.

💡 Interview Preparation

Strategy Questions:

• Brand Interpretation: "How would you visually represent the concept of 'optimism' for the Life is Good brand across different channels (e.g., a social ad vs. a product tag)?" Prepare specific visual ideas and rationale.

• Performance-Driven Design: "Describe a time you designed an asset that was specifically intended to drive a measurable outcome (e.g., conversion, click-through rate). What was your strategy, and what were the results?" Be ready to discuss metrics and your thought process.

• Process & Collaboration: "Walk us through your typical design process for a new campaign, from brief to final delivery. How do you incorporate feedback from multiple stakeholders?" Prepare to detail your workflow and communication strategies.

Company & Culture Questions:

• Brand Alignment: "Why are you drawn to the Life is Good brand and its mission of spreading optimism?" Connect your personal values and creative philosophy to the company's ethos.

• Teamwork: "Describe your ideal collaborative environment. How do you approach working with non-designers or team members with different perspectives?" Highlight your ability to communicate effectively and be a supportive team player.

• Detail & Quality: "How do you ensure a high level of detail and quality in your work, especially under pressure?" Provide examples of how you maintain accuracy and a high bar for craft.

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the objective, your role, the solution, and the measurable results. Quantify success whenever possible.

• Showcase Process: Briefly explain your creative thinking and workflow for key projects, demonstrating problem-solving skills.

• Tailor to the Role: Highlight examples that are most relevant to eCommerce, social media, email marketing, and packaging design.

• Be Enthusiastic: Convey your passion for design and the Life is Good brand. Be prepared to discuss your creative inspirations and how you stay updated on trends.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, process adherence, and an understanding of how design contributes to business objectives—qualities highly valued in operations roles. The emphasis on specific questions and portfolio discussion requires candidates to be well-prepared with concrete examples and clear articulation of their approach.

📌 Application Steps

To apply for this Graphic Designer - Brand Marketing position:

• Submit Your Application: Complete the online application through the provided link.

• Craft Your Responses: Prepare thoughtful and detailed answers to the specific application questions. It is highly recommended to compose these answers in a separate document before pasting them into the application to ensure quality, grammar, and tone.

• Curate Your Portfolio: Ensure your portfolio is up-to-date and showcases work relevant to the responsibilities outlined in the job description, with a focus on digital assets, campaign execution, and performance-driven creative. Prepare to discuss specific projects and their outcomes.

• Tailor Your Resume: Highlight relevant experience, skills, and achievements that align with the requirements for this role, using keywords from the job description to ensure ATS compatibility.

• Research the Brand: Familiarize yourself with Life is Good's mission, brand voice, and recent marketing campaigns to demonstrate genuine interest and cultural alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.