Graphic Designer, Brand & Marketing

📍 Job Overview

Job Title: Graphic Designer, Brand & Marketing

Company: Envelio Inc.

Location: Hybrid - Boston, MA or Remote (Eastern Time Zone)

Job Type: Salaried, Full Time

Category: Marketing Operations / Brand Design

Date Posted: December 09, 2025

Experience Level: Mid-Level (4+ years)

Remote Status: Hybrid / Remote Eligible

🚀 Role Summary

• Lead the evolution and execution of Envelio's U.S. brand visual identity, ensuring strong alignment with global brand standards and guidelines.

• Develop high-impact visual assets for a diverse range of marketing channels, including digital campaigns, website content, social media, email marketing, and advertising.

• Create compelling sales enablement collateral, event graphics, and trade show materials to support B2B engagement and lead generation efforts.

• Produce engaging photo and short-form video content from conceptualization through final post-production.

• Collaborate cross-functionally with marketing, sales, and product teams to translate complex technical concepts into clear, visually appealing B2B marketing materials.

📝 Enhancement Note: This role is positioned within Brand & Marketing, focusing heavily on visual execution. While not a direct Revenue Operations or Sales Operations role, it is critical for GTM success by creating assets that support sales enablement, brand awareness, and marketing campaigns. The emphasis on B2B visuals and translating technical information makes it highly relevant for those aiming to support operations functions through creative output.

📈 Primary Responsibilities

• Own and drive the visual identity for Envelio's U.S. marketing initiatives, working in close partnership with the Germany-based marketing team and brand partners to maintain a cohesive and impactful brand presence.

• Design a wide array of marketing collateral, including infographics, case studies, website banners, social media graphics, email templates, digital advertisements, and presentation decks.

• Develop comprehensive visual assets for sales enablement, trade shows, and industry events, such as booth graphics, signage, print brochures, and branded merchandise.

• Support website enhancements by designing landing pages, header graphics, and compelling product imagery that aligns with user experience and marketing objectives.

• Conceptualize, shoot, and edit photo and short-form video content, ensuring it aligns with brand messaging and campaign goals.

• Translate complex technical features of Envelio's Intelligent Grid Platform (IGP) into easily understandable and visually engaging B2B graphics for diverse audiences.

• Utilize AI tools in conjunction with established design best practices and visual marketing theories to optimize workflows and accelerate the creation of marketing content.

• Collaborate with the Head of U.S. Marketing, Anne Nelson, and other stakeholders to ensure all creative outputs meet strategic objectives and brand requirements.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with significant ownership over visual assets. The mention of "translating complex technical ideas into clear, high-impact B2B visuals" highlights the need for a designer who can understand and visually communicate technical product value, a key aspect for supporting GTM strategies.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Advanced proficiency in Adobe Creative Suite, encompassing Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• Demonstrated expertise in developing and maintaining brand visual identities across multiple platforms.

• Proven ability to design compelling digital assets for websites, social media, email campaigns, and advertisements.

• Experience creating effective sales and event collateral, including presentations, booth graphics, and print materials.

• Proficiency in photo and video production, from concept to post-production, including editing and motion graphics.

• Strong understanding of B2B marketing principles and how visual design contributes to lead generation and sales enablement.

• Excellent project management skills with the ability to manage multiple deadlines, prioritize tasks, and work autonomously.

• Adaptability and a willingness to learn and incorporate new tools, such as AI-powered design solutions.

Preferred Skills:

• Experience with web design principles and UI/UX considerations for landing pages and website graphics.

• Familiarity with content management systems (CMS) and basic web development concepts.

• Experience working with global teams and maintaining brand consistency across different regions.

• Basic understanding of the utility industry, clean energy, or grid modernization technologies.

• Familiarity with project management software (e.g., Asana, Trello, Jira).

📝 Enhancement Note: The required experience level and tool proficiency align with a mid-level designer role where independent execution and strategic visual thinking are expected. The emphasis on B2B and translating technical concepts suggests a need for a designer who can quickly grasp product value propositions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Consistency: Showcase examples of how you've maintained and evolved a brand's visual identity across various touchpoints, demonstrating consistency in style, tone, and messaging.

• B2B Marketing Collateral: Include a range of work such as digital ads, social media campaigns, email graphics, infographics, and website visuals that highlight your ability to create effective marketing assets for a business audience.

• Sales & Event Materials: Present examples of presentations, booth designs, signage, or print collateral that effectively communicate value propositions and capture attention at events.

• Video Production: Feature a selection of short-form videos, motion graphics, or animated explainers that demonstrate your skills in video editing and storytelling.

• Technical Translation: If possible, include projects where you've simplified complex information or technical concepts into clear, accessible visuals.

Process Documentation:

• While this role is primarily creative, demonstrating an understanding of design workflows, project management, and collaboration processes is key. Be prepared to discuss:

  • Your process for taking a design brief from concept to final deliverable.

  • How you manage feedback and iterate on designs.

  • Your approach to organizing creative assets and project files.

  • How you collaborate with non-designers (e.g., marketing, sales) to achieve project goals.

📝 Enhancement Note: For a graphic design role, the "portfolio" is the primary indicator of capability. The emphasis here is on showcasing relevant B2B and technical communication skills, in addition to core design competencies. Demonstrating a structured design process is crucial for showing organizational capability.

💵 Compensation & Benefits

Salary Range: $70,000 - $85,000 USD per year.

• 📝 Enhancement Note: This range is competitive for a mid-level Graphic Designer in the Boston metro area, considering the hybrid/remote flexibility and the specialized nature of B2B tech design. Factors influencing the final offer will include the candidate's specific years of experience, depth of relevant industry knowledge (clean-tech, SaaS), and demonstrated proficiency with advanced design tools and techniques. Market research for similar roles in Boston indicates this range is appropriate.

Benefits:

• Comprehensive medical, dental, and vision insurance (100% covered for the employee).

• Health Savings Account (HSA) with employer contribution.

• 401(k) retirement savings plan with up to a 4% employer match.

• Annual home-office stipend to support a productive remote work setup.

• Commuter benefits for in-office travel and business-related transportation.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week.

• 📝 Enhancement Note: Given the remote-friendly culture and flexible time off, there's likely a degree of flexibility in daily scheduling, provided core responsibilities are met and collaboration with teams across time zones (especially Germany) is managed effectively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Clean-Tech Software / Energy Transition Technology. Envelio is revolutionizing the utility industry with its Intelligent Grid Platform (IGP), focusing on automating and optimizing grid management for utility companies. This positions Envelio at the forefront of the global energy transition, addressing critical needs in hosting capacity, interconnection requests, and long-term grid investments.

Company Size: Fast-growing startup. As the U.S. arm of an established German company, Envelio Inc. is in a scaling phase, suggesting a dynamic, evolving environment with opportunities for significant impact.

Founded: Envelio (Germany) was founded prior to the U.S. expansion, indicating a mature core product and established market presence in Europe. The U.S. arm is rapidly expanding.

Team Structure:

• The Graphic Designer will report to the Head of U.S. Marketing, Anne Nelson.

• Collaboration will be essential with the U.S. marketing team, sales teams, product teams, and the brand partners based in Germany.

Methodology:

• Data-Driven Visuals: The role requires translating complex technical data and product features into clear, compelling visuals that support marketing and sales objectives.

• Brand Consistency: A core focus is maintaining strong brand alignment across all visual communications, both within the U.S. and globally.

• Creative Innovation: Encouragement to leverage AI tools and industry best practices to accelerate and enhance content creation.

• Cross-Functional Collaboration: Working effectively with diverse teams to understand needs and deliver impactful visual solutions.

Company Website: https://us.envelio.com

📝 Enhancement Note: Envelio's mission-driven focus on the energy transition is a key cultural element. The blend of a growing U.S. startup environment with the backing of a European parent company suggests a culture that values innovation, collaboration, and a commitment to sustainability.

📈 Career & Growth Analysis

Operations Career Level: This role is a specialized individual contributor position focused on Brand and Marketing Design. While not a direct operations role, success here directly supports GTM operations by providing essential visual assets. The "Mid-Level" designation (4+ years) indicates a need for independent execution and creative problem-solving.

Reporting Structure: The Graphic Designer reports directly to the Head of U.S. Marketing. This provides clear leadership and direction, with opportunities for direct collaboration on strategic marketing initiatives.

Operations Impact: The Graphic Designer's impact on GTM operations is through the creation of high-quality marketing and sales collateral. Effective visuals can:

• Enhance brand perception and credibility.

• Improve the clarity and impact of sales presentations.

• Increase engagement rates for digital marketing campaigns.

• Support lead generation efforts by making complex products more accessible.

Growth Opportunities:

• Skill Specialization: Deepen expertise in areas like motion graphics, video production, UI/UX design for marketing, or specialized B2B visualization techniques.

• Brand Leadership: Potential to take on more strategic brand direction responsibilities as the U.S. marketing team grows.

• Cross-Functional Exposure: Gain deeper understanding of sales processes, product development, and marketing strategies through close collaboration.

• Industry Expertise: Develop specialized knowledge in the clean-tech and utility sector, becoming a valuable asset for companies in this space.

• Mentorship: Opportunity to mentor junior designers or interns as the team expands.

📝 Enhancement Note: The growth path for a designer in a growing startup like Envelio is often tied to the company's expansion and the increasing complexity of its marketing needs. Moving into more strategic branding roles or specializing in high-demand areas like video and interactive design are common progression routes.

🌐 Work Environment

Office Type: Hybrid. This means employees are expected to work from a designated office location part of the time, with the flexibility to work remotely for the remainder. Envelio has a physical HQ in Boston.

Office Location(s): Boston, MA (HQ)

• Workspace Context:
  • The Boston HQ likely offers a collaborative workspace designed for team interaction and in-person meetings.
  • For remote employees, Envelio provides an annual home-office stipend to ensure a comfortable and productive working environment.
  • The hybrid model encourages a balance between focused individual work and collaborative team engagement.

Work Schedule:

• Full-time, approximately 40 hours per week.

• 📝 Enhancement Note: The hybrid and remote-friendly nature suggests flexibility in daily work hours, allowing for better work-life integration. However, coordination with teams in different time zones (especially Germany) will require some structured availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation & Interview: You will likely be asked to present your portfolio, discussing specific projects, your design process, and how you've translated complex ideas into compelling visuals. This stage will also involve behavioral questions and an assessment of your fit with the team and company culture.

• Skills Assessment/Challenge: Potentially a small design challenge or a discussion around a hypothetical design scenario to evaluate problem-solving skills and creative approach.

• Final Interviews: Discussions with the Head of U.S. Marketing and potentially other key stakeholders to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to B2B marketing, brand identity, digital design, and video production.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role, your design process, the tools you used, and the impact of your work (e.g., engagement metrics, client feedback, sales support).

• Highlight B2B & Technical Translation: Emphasize any work that demonstrates your ability to understand and visually communicate technical concepts or serve a business audience.

• Showcase Versatility: Include a range of deliverables (digital, print, video) to demonstrate your breadth of skills.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a PDF or an online platform.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, carefully read and understand all requirements, constraints, and objectives.

• Focus on Process: Be prepared to explain your thought process, how you approached the challenge, and the rationale behind your design decisions, even if the final output is not fully polished.

• Time Management: Allocate your time effectively to complete the challenge within the given timeframe.

• Visual Communication: Ensure your final output is clear, well-presented, and effectively communicates your intended message.

📝 Enhancement Note: The emphasis on portfolio presentation is paramount. Candidates should be ready to articulate their design strategy, process, and the impact of their work, especially concerning B2B and technical content.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Advanced proficiency is essential across Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• AI Design Tools: Familiarity and willingness to leverage AI tools for content creation and workflow optimization.

Additional Tools (Potentially Used):

• Website/CMS Platforms: Basic familiarity with platforms like WordPress or similar content management systems for website graphics.

• Prototyping Tools: Experience with tools like Figma or Adobe XD could be beneficial for website/landing page design.

• Project Management Software: Tools such as Asana, Trello, or Jira for managing tasks and collaborating on projects.

• File Sharing/Collaboration: Google Workspace (Docs, Sheets, Slides) or Microsoft 365.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite. Experience with AI design tools is explicitly mentioned as a plus, reflecting modern design practices.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating visuals that directly contribute to marketing and sales objectives, supporting the company's mission to accelerate the energy transition.

• Collaboration: Strong emphasis on working effectively with cross-functional teams (marketing, sales, product, global brand) and valuing diverse perspectives.

• Innovation & Efficiency: Encouragement to explore new tools and methods (like AI) to streamline workflows and enhance creative output.

• Quality & Brand Integrity: Commitment to producing high-quality work that upholds and strengthens Envelio's brand identity globally.

• Adaptability: Thriving in a fast-paced, growing startup environment where priorities can evolve.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, sales, and product teams to translate technical information and business needs into visual assets.

• Global Alignment: Working with the German marketing team necessitates clear communication and a structured approach to ensure brand consistency across regions.

• Feedback & Iteration: An open approach to receiving and incorporating feedback to refine designs and achieve the best possible outcomes.

📝 Enhancement Note: Envelio's mission-driven nature and its position in the clean-tech sector suggest a culture that values purpose, innovation, and a collaborative spirit. The hybrid/remote model also implies a focus on trust and autonomy.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: Effectively communicating the intricacies of Envelio's Intelligent Grid Platform (IGP) through visual mediums to a B2B audience.

• Balancing Global & Local Brand: Ensuring U.S. marketing materials align with global brand standards while also resonating with the North American market.

• Rapid Growth Environment: Adapting to evolving priorities and processes in a fast-scaling startup.

• Remote/Hybrid Collaboration: Maintaining strong creative output and team connection across distributed and hybrid work settings.

• Leveraging New Technologies: Effectively integrating AI tools into the design workflow without compromising creative quality or brand integrity.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in motion graphics, video editing, UI/UX design, or data visualization.

• Industry Knowledge: Gain a strong understanding of the clean-tech, utility, and energy transition sectors.

• Brand Strategy: Grow into a more strategic role in shaping the brand's visual direction.

• AI in Design: Become proficient in using AI tools to enhance creative workflows and output.

• Cross-Functional Impact: Understand how design contributes to broader business objectives in sales and marketing.

📝 Enhancement Note: The challenges are inherent to a growing tech company in a specialized industry. Growth opportunities are tied to developing both creative and strategic skills, as well as gaining industry-specific knowledge.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex technical concept and translating it into a clear, compelling visual for a B2B audience." (Focus on your design thinking, research, and iteration steps).

• "How do you ensure brand consistency across different marketing channels and collaborate with global teams to maintain a unified brand identity?" (Highlight your organizational skills and communication strategies).

Company & Culture Questions:

• "What interests you about Envelio's mission and the clean-tech industry?" (Research Envelio's impact and the energy transition landscape).

• "How do you approach collaboration with non-designers, such as marketing managers or sales representatives?" (Emphasize your communication and stakeholder management skills).

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your most relevant projects (B2B, technical translation, brand work).

• Deep Dive into 2-3 Key Projects: For each, explain the objective, your role, the challenges, your design process, the tools used, and the results or impact.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased click-through rates, positive feedback from sales teams, event engagement).

• Highlight AI Tool Usage: Be ready to discuss how you've used AI tools to enhance your workflow or creative output.

• Ask Insightful Questions: Prepare questions about the team, company culture, brand strategy, and future design needs to show your engagement and interest.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design process and its impact on business objectives, particularly within a B2B context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Lever link.

• Prepare a tailored resume that highlights your 4+ years of B2B design experience, proficiency with the Adobe Creative Suite, and any relevant experience in tech, clean-energy, or SaaS industries. Use keywords from the job description.

• Curate your portfolio to prominently feature at least 3-5 projects demonstrating your skills in brand identity, digital marketing design, sales collateral, and video production, with a focus on translating complex information into clear visuals.

• Research Envelio and its mission in the energy transition to articulate your interest and understand their brand and product.

• Practice presenting your portfolio, focusing on explaining your design process, rationale, and the impact of your work for each selected project. Be ready to discuss your experience with AI design tools.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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