Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Zeely Inc.

Location: United States (Remote OK)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: July 22, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• Design high-converting ad creatives for social media platforms, focusing on driving sales and performance.

• Develop multiple creative variations for rigorous A/B testing to optimize campaign effectiveness.

• Collaborate closely with marketing, product, and AI teams to conceptualize and execute innovative campaign strategies.

• Analyze competitor advertising strategies and adapt visual formats to maintain a competitive edge.

• Contribute to the creation of reusable design templates that can be integrated into the Zeely product.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "high-converting ad creatives," "driving sales," and "A/B testing" strongly positions this role within the Marketing Operations or Creative Operations sphere, focused on performance marketing and GTM strategy support. The integration with AI and product teams further underscores its operational significance.

📈 Primary Responsibilities

• Conceptualize, design, and produce static visual creatives for social media advertising campaigns across platforms like Facebook and Instagram.

• Create a diverse range of ad variations (e.g., different copy, imagery, calls-to-action) specifically for A/B testing purposes to identify top performers.

• Generate novel design concepts and visual approaches based on market trends, audience insights, and performance data.

• Work cross-functionally with marketing specialists to align creative output with campaign objectives and target audience profiles.

• Participate in brainstorming sessions with product and AI development teams to explore how visual design can enhance AI-driven features and user experience.

• Conduct thorough competitor analysis to identify emerging design trends, effective visual strategies, and potential areas for differentiation.

• Develop and refine design templates that can be leveraged by the product team for scalable ad creation and deployment.

• Incorporate feedback from stakeholders to iterate on designs, ensuring they meet performance goals and brand guidelines.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, common in roles supporting performance marketing operations. The emphasis on A/B testing and competitor analysis points towards a data-informed design process crucial for GTM success.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 3 years of professional experience in graphic design or marketing design, with a demonstrable focus on performance-driven advertising.

• Proven hands-on experience designing advertising creatives specifically for Facebook and Instagram Ads (banners, stories, posts).

Required Skills:

• Graphic Design Proficiency: Mastery of core design principles including composition, color theory, typography, and layout.

• Software Proficiency: Advanced skills in Figma, Adobe Photoshop, and Adobe Illustrator.

• Performance-Driven Design: A portfolio that explicitly showcases advertising creatives that have demonstrably driven results (e.g., high click-through rates, conversions), not just aesthetic appeal.

• A/B Testing Experience: Understanding of how to design multiple creative variations to facilitate effective A/B testing.

• Attention to Detail: Meticulous approach to design execution, ensuring accuracy and polish in all deliverables.

• Proactivity & Initiative: Ability to work independently, take initiative, and drive projects forward with minimal supervision.

• Feedback Management: Capacity to receive, interpret, and act upon constructive feedback from cross-functional teams.

• Collaboration: Strong ability to collaborate effectively with marketers, product managers, and AI specialists.

Preferred Skills:

• AI Tool Integration: Experience utilizing AI tools (e.g., MidJourney, DALL·E, Runway, ChatGPT) in conjunction with design software to enhance creative output.

• Motion Design: Proficiency with After Effects or similar tools for creating animated ad creatives or utilizing animation templates.

• UGC Video Design: Experience designing or conceptualizing user-generated content (UGC) style videos for advertising.

📝 Enhancement Note: The emphasis on performance-driven creatives and A/B testing indicates that candidates demonstrating a data-informed approach to design will be highly valued. The inclusion of AI tools and motion design as preferred skills suggests the company is forward-thinking and looking for candidates who can adapt to evolving creative technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Showcase: A curated portfolio that prominently features examples of advertising creatives designed for social media platforms (Facebook, Instagram). Each piece should ideally be accompanied by context on the campaign objective, target audience, and any available performance metrics (e.g., CTR, conversion rates).

• A/B Test Variations: Include examples demonstrating the ability to create multiple distinct variations of an ad creative for testing purposes. This should illustrate an understanding of how different elements (headlines, imagery, CTAs) can be manipulated to drive performance.

• Tool Proficiency Demonstration: Visual evidence of work created using Figma, Photoshop, and Illustrator, showcasing a high level of technical skill and creative application within these tools.

• Concept Generation: Examples that highlight creative problem-solving and the ability to develop novel ideas for advertising campaigns.

Process Documentation:

• While formal process documentation might not be a direct deliverable for this role, the ability to articulate your design process, from brief to final asset, is crucial. Be prepared to discuss:

  • Your workflow for taking a design brief to concept generation.

  • How you approach A/B testing creative elements.

  • Your method for incorporating feedback and iterating on designs.

  • Your strategies for staying updated with design trends and competitor activities.

📝 Enhancement Note: For this role, the portfolio is paramount. It's not just a collection of work but a testament to the candidate's ability to create effective advertising. Applicants should prioritize showcasing results and a strategic, iterative design process.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and access to industry conferences to enhance design and AI tool skills.

• Remote Work Flexibility: Full remote work option, allowing for a flexible work-life balance.

• Cozy Office Option: Access to a well-equipped office in Warsaw for those who prefer a hybrid or in-office work environment.

• Stock Options: Potential for equity in a rapidly growing startup environment.

• Team Events: Regular team-building activities and social events.

Working Hours:

• Standard Full-Time: Approximately 40 hours per week.

• Flexibility: While core hours may exist for collaboration, the remote nature of the role allows for a degree of flexibility in structuring the workday to accommodate personal schedules and optimize productivity.

📝 Enhancement Note: The salary estimate is based on aggregated data for similar roles in the US, considering the specified experience level and the niche focus on performance ad creatives. The benefits listed are standard for tech startups and include options for remote workers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) / SaaS (Software as a Service) / Digital Advertising Technology. Zeely AI operates at the intersection of AI-powered marketing tools and user acquisition for small to medium-sized businesses.

Company Size: 50+ employees. This size indicates a stage where processes are becoming more defined, but there's still significant agility and opportunity for individual impact.

Founded: Zeely AI is a relatively young company, evidenced by its rapid growth and startup recognition (Google for Startups Alumni, Forbes ranking). This suggests a dynamic, innovative, and fast-paced environment.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Growth team, working closely with performance marketers, content strategists, and potentially product managers.

• Collaboration extends to the Product and AI teams, implying a cross-functional approach where design insights inform technological development.

Methodology:

• Data-Driven Creativity: A core methodology involves using data from A/B tests and campaign performance to inform and iterate on creative design.

• AI Integration: The company leverages AI extensively, so designers are expected to engage with and potentially contribute to AI-driven creative processes.

• Agile Development: Given the startup nature and focus on rapid growth, an agile approach to campaign management and product development is probable, requiring adaptability and quick iteration.

• User-Centric Design: While focused on performance, the underlying goal is to serve users (small businesses), so understanding their needs and how creatives resonate is key.

Company Website: https://zeely.ai

📝 Enhancement Note: Zeely AI positions itself as a technology-forward company using AI to empower businesses. The culture is likely to be ambitious, results-oriented, and collaborative, with a strong emphasis on innovation and rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a strong specialization in performance marketing. It offers a clear path for growth within a specialized creative operations function.

Reporting Structure: The designer will report to a Marketing Manager, Head of Marketing, or a Creative Lead. They will work closely with performance marketers and product teams, indicating a distributed influence rather than a rigid hierarchy.

Operations Impact: The Graphic Designer's work directly impacts Zeely's customer acquisition costs (CAC) and return on ad spend (ROAS) by creating creatives that drive higher conversion rates. Their contributions are vital to the success of marketing campaigns and, by extension, the company's revenue growth. The potential to contribute to product features (template creation) shows a deeper operational impact.

Growth Opportunities:

• Senior/Lead Creative Designer: Progress to a senior role, taking on more complex projects, mentoring junior designers, and leading creative strategy for specific campaigns or product features.

• Creative Operations Specialist: Transition into a broader operational role focused on optimizing the creative production pipeline, managing creative assets, and implementing new creative technologies.

• Product Design Integration: With experience in template creation, there's an opportunity to move closer to product design, focusing on the user experience of the Zeely platform itself.

• AI Creative Specialist: Develop expertise in the intersection of AI and design, becoming a go-to person for AI-generated creative content and workflow optimization.

• Leadership Roles: In a fast-growing startup, there's potential to move into management or leadership positions within the marketing or creative departments as the company scales.

📝 Enhancement Note: The role offers a specialized career path within performance marketing creative operations, with clear opportunities for advancement into senior creative, operational, or even product-focused roles within a rapidly scaling tech company.

🌐 Work Environment

Office Type: Zeely Inc. offers a flexible work environment with a primary focus on remote work, complemented by an optional, cozy office space in Warsaw for those who prefer hybrid arrangements.

Office Location(s): The company has an office in Warsaw, Poland. However, the role is advertised as remote-OK, with a mention of the US market, suggesting that remote candidates within the United States are also welcome.

Workspace Context:

• Remote Autonomy: For remote employees, the environment is one of self-direction, requiring strong time management and communication skills.

• Collaborative Digital Space: The team likely utilizes digital collaboration tools (e.g., Slack, Asana, Figma's collaboration features) to maintain connectivity and facilitate teamwork.

• Hybrid Option: For those in or near Warsaw, the office provides a physical space for face-to-face collaboration, fostering team cohesion and spontaneous idea exchange.

• Access to Tools: Employees will have access to necessary design software and potentially AI tools, supporting efficient workflow regardless of location.

Work Schedule:

• The role is full-time, typically around 40 hours per week.

• While core working hours are expected for team synchronization and meetings, there is an emphasis on flexibility, particularly for remote employees, allowing them to structure their day to maximize productivity and work-life balance.

📝 Enhancement Note: The hybrid/remote flexibility is a key aspect of the work environment, catering to diverse employee preferences while maintaining operational efficiency through digital collaboration.

📄 Application & Portfolio Review Process

Interview Process:

1. Recruiter Interview: An initial screening call to assess cultural fit, basic qualifications, and understanding of the role's performance-driven nature.

2. Test Task: A practical design challenge focused on creating ad creatives for a specific scenario or product, mimicking real-world tasks. This is crucial for evaluating practical skills and approach.

3. Interview with Hiring Manager: A more in-depth discussion about your experience, design philosophy, approach to A/B testing, collaboration style, and how you handle feedback. This is where your portfolio will be thoroughly reviewed.

4. Reference Check: Verification of past employment and performance.

5. Job Offer: Extension of an offer if all stages are successful.

Portfolio Review Tips:

• Performance First: Prioritize showcasing ads that achieved measurable results. Use case studies to explain the "why" behind your design choices and the "what" of the outcome.

• Show, Don't Just Tell: For A/B testing examples, visually present the different variations and explain the rationale for the changes.

• Tool Clarity: Ensure your portfolio clearly demonstrates proficiency in Figma, Photoshop, and Illustrator. If AI tools were used, highlight that.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant and impactful projects for this specific role.

• Tailor to Zeely: If possible, subtly tailor your portfolio presentation to align with Zeely's product and target audience.

Challenge Preparation:

• Understand the Brief: Carefully analyze the test task brief, paying close attention to objectives, target audience, and any constraints.

• Design for Performance: Approach the challenge by thinking about what makes an ad effective for driving conversions, not just what looks aesthetically pleasing.

• Multiple Options: Aim to present at least 2-3 distinct creative concepts or variations, demonstrating breadth of thought.

• Justify Your Decisions: Be ready to articulate the strategic reasoning behind your design choices, including color selection, typography, imagery, and calls-to-action.

📝 Enhancement Note: The emphasis on a test task and portfolio review highlights Zeely's focus on practical skills and demonstrable results. Candidates should prepare to showcase their ability to design for performance and articulate their creative process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expect to use it extensively for ad creative development.

• Adobe Photoshop: Crucial for image manipulation, retouching, and creating complex visual assets.

• Adobe Illustrator: Used for vector graphics, logos, icons, and illustrations that require scalability and precision.

Analytics & Reporting:

CRM & Automation:

AI & Motion Tools (Preferred):

• AI Tools: MidJourney, DALL·E, ChatGPT (for ideation/copywriting support).

• Motion Design: After Effects, potentially tools for creating animated GIFs or short video clips.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is a hard requirement. Experience with AI tools and motion design software are strong pluses, indicating the company's forward-looking approach to creative production.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on measurable results and impact. Designs are evaluated based on their ability to drive sales and achieve campaign objectives.

• Innovation & Experimentation: Encouragement to test new ideas, explore cutting-edge technologies like AI, and push creative boundaries.

• Collaboration: A culture of working together across departments (Marketing, Product, AI) to achieve common goals. Open communication and feedback are key.

• Agility & Adaptability: The ability to respond quickly to market changes, campaign performance, and new opportunities.

• User Focus: Understanding and designing for the needs of small businesses, Zeely's core customer base.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with marketers, product managers, and engineers, contributing their visual expertise to broader strategic initiatives.

• Feedback Loops: An open channel for providing and receiving constructive feedback is essential for iterating on designs and ensuring alignment with objectives.

• Knowledge Sharing: A culture that encourages sharing insights, design trends, and best practices, particularly regarding performance marketing creative.

📝 Enhancement Note: The company values are strongly aligned with a growth-oriented, data-informed, and collaborative startup environment. Candidates who thrive in fast-paced settings and are motivated by tangible results will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge is creating designs that are visually appealing while also being highly effective at driving conversions – a constant balancing act.

• Rapid Iteration & Testing Volume: The need to create numerous creative variations for A/B testing requires efficiency and the ability to generate ideas quickly without sacrificing quality.

• Staying Ahead of Trends: The digital advertising landscape evolves rapidly; keeping pace with new platform features, design trends, and AI capabilities is a continuous challenge.

• Adapting to AI Advancements: Integrating AI tools effectively into the design workflow requires learning new processes and potentially overcoming initial learning curves.

Learning & Development Opportunities:

• Mastering Performance Design: Deepen expertise in designing for specific platforms and understanding conversion psychology.

• AI Creative Workflow: Become proficient in using AI tools to augment the creative process, leading to more efficient and innovative outputs.

• Motion Design Skills: Develop or enhance skills in motion graphics for dynamic ad formats.

• Cross-Functional Exposure: Gain a deeper understanding of marketing strategy, product development, and AI technology through close collaboration.

• Startup Growth: Be part of a rapidly scaling company, offering opportunities to grow into leadership roles and influence operational processes.

📝 Enhancement Note: The challenges are inherent to a performance marketing creative role in a dynamic tech environment. The growth opportunities are significant, focusing on specialized skill development and career progression within a high-growth startup.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed others. What were the key design elements that contributed to its success?" (Focus on data and rationale.)

• "How do you approach creating multiple variations of an ad for A/B testing? What elements do you typically vary?" (Demonstrate understanding of testing methodology.)

• "Imagine we're launching a new AI feature for small businesses. What would be your initial design concepts for a Facebook ad campaign to promote it?" (Assess creativity and product understanding.)

Company & Culture Questions:

• "What do you know about Zeely AI and our mission?" (Research the company and its product.)

• "How do you handle constructive criticism or feedback on your designs, especially if it comes from a non-designer?" (Assess adaptability and collaboration.)

Portfolio Presentation Strategy:

• Highlight Performance Metrics: For each project, clearly state the objective and any quantifiable results achieved.

• Narrate Your Process: Walk through 2-3 key projects, explaining your thought process, design decisions, and how you addressed any challenges.

• Showcase Tool Proficiency: Be ready to discuss how you used Figma, Photoshop, and Illustrator to achieve your results.

• Focus on Relevance: Select projects that best demonstrate your ability to create high-converting ad creatives for social media. If you have AI or motion design examples, present them.

• Be Concise: Aim for a clear, impactful presentation that respects the interviewer's time.

📝 Enhancement Note: Preparation should focus on demonstrating a results-oriented mindset, a strategic approach to design, and strong collaboration skills, supported by concrete examples from your portfolio.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (e.g., via a link) and prominently features your strongest performance-driven ad creatives for social media. Include case studies or brief descriptions that highlight objectives and results.

• Tailor Your Resume: Highlight experience with Figma, Photoshop, Illustrator, Facebook/Instagram Ads, and any mention of A/B testing or performance metrics. Quantify achievements where possible.

• Prepare for the Test Task: Familiarize yourself with Zeely's product and target audience. Be ready to design effective ad creatives under a time constraint.

• Research Zeely AI: Understand the company's mission, product, market position, and recent achievements (e.g., Forbes ranking, partnerships). This will be valuable for interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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