Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: The Raymond Corporation (Carolina Handling)

Location: Charlotte, North Carolina, United States / Greenville, South Carolina, United States

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: March 13, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping and elevating the Carolina Handling brand through sophisticated visual storytelling across all communication channels, including digital, print, and multimedia.

• The Graphic Designer will be instrumental in translating complex industrial and operational concepts into compelling, on-brand visual content, directly supporting marketing initiatives and internal communications.

• Key responsibilities include leading the evolution of visual identity, creating high-impact marketing assets, and managing end-to-end video and motion graphics production to enhance brand strength and engagement.

• This position requires a blend of creative expertise and operational efficiency, focusing on maintaining brand standards, improving creative workflows, and collaborating cross-functionally to drive business objectives.

📝 Enhancement Note: While the job title is "Graphic Designer," the description emphasizes a broad scope of "Marketing & Creative Operations," including video production, internal communications, and sales enablement. This suggests a role that goes beyond traditional graphic design, requiring an operations-minded individual adept at managing creative projects, workflows, and brand consistency across diverse platforms. The emphasis on "elevating brand" and "supporting revenue growth" indicates a strategic alignment with GTM operations.

📈 Primary Responsibilities

• Brand & Visual Identity Leadership: Lead the evolution and consistent application of Carolina Handling’s visual identity across all marketing and internal communication touchpoints, ensuring adherence to brand standards, templates, and guidelines.

• Marketing Asset Creation: Design and execute a wide range of high-impact marketing materials, including sales presentations, case studies, campaign creative, website visuals, landing pages, email graphics, and trade show collateral, translating technical offerings into clear visual narratives.

• Video & Motion Graphics Production: Oversee the complete lifecycle of video and motion content production, from concept development and scripting through filming, editing, and final delivery, for customer testimonials, social media, event recaps, and internal storytelling initiatives.

• Sales Enablement & Internal Communications: Develop critical assets for HR, internal communications, and sales teams, such as town hall materials, newsletters, executive presentations, and sales enablement collateral that clearly articulate strategy, performance, and value propositions.

• Creative Operations & Workflow Optimization: Manage external creative vendors, maintain digital asset libraries, and proactively improve creative workflows for enhanced efficiency and scalability, while staying abreast of industry trends to introduce innovative visual storytelling approaches.

📝 Enhancement Note: The responsibilities clearly indicate a need for advanced project management and workflow optimization skills, aligning this role with operational excellence in creative delivery. The requirement to "translate complex technical and service-based offerings into clear, compelling visual narratives" highlights the need for an operations professional who can bridge technical understanding with creative execution, a common challenge in GTM support.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of professional experience in graphic design and multimedia production, with a proven track record of delivering high-quality creative assets.

• Demonstrated experience supporting both external marketing campaigns and internal corporate communications, showcasing versatility across different audiences and objectives.

• Experience in B2B, industrial, manufacturing, logistics, or technical environments is highly preferred, demonstrating an understanding of complex product/service offerings.

Required Skills:

• Visual Storytelling & Brand Execution: Exceptional ability to conceptualize and execute visual narratives that reinforce brand identity and communicate complex messages effectively.

• Adobe Creative Cloud Expertise: Expert proficiency in Adobe Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro for graphic design, motion graphics, and video editing.

• Presentation Design: Strong skills in creating impactful presentations using software such as Microsoft PowerPoint, tailored for executive-level and sales audiences.

• Video & Multimedia Production: Hands-on experience with video production, including concept development, scripting, filming, editing, and managing multimedia assets across various digital platforms.

• Graphic Design Principles: Solid understanding of layout, typography, color theory, and visual hierarchy as applied to both digital and print mediums.

Preferred Skills:

• Experience managing external creative vendors and coordinating with print production suppliers.

• Familiarity with digital asset management systems and workflow optimization tools.

• Knowledge of web design principles, email marketing graphics, and social media visual best practices.

• Understanding of industrial, manufacturing, or logistics sectors to better translate technical concepts visually.

📝 Enhancement Note: The emphasis on multiple Adobe Creative Cloud applications, coupled with presentation design and video production skills, points to a role requiring a deep technical and creative toolkit. The preference for B2B/industrial experience suggests that understanding the business context and translating technical details into accessible visuals is crucial, a key operational aspect for GTM support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling Showcase: A comprehensive portfolio demonstrating a strong ability to translate complex information (technical, operational, cultural) into clear, compelling visual narratives across various media.

• Brand Execution Examples: Substantial evidence of maintaining and evolving brand identity across diverse marketing collateral, internal communications, and digital platforms, adhering to established guidelines.

• Presentation Design & Executive Materials: A dedicated section showcasing skills in creating sophisticated presentation decks for executive leadership and sales enablement, highlighting clarity, impact, and strategic communication.

• Video & Motion Graphics Production: A robust collection of video and motion graphics projects, including examples of end-to-end production (concept to delivery) and diverse content types (e.g., testimonials, explainer videos, event recaps).

• Scalable Template Design: Examples of created templates or modular assets that promote efficiency, consistency, and reusability across an organization.

Process Documentation:

• Candidates should be prepared to discuss their approach to creative workflow management, including how they organize projects, manage timelines, and collaborate with stakeholders to ensure on-time delivery.

• Demonstrate experience in improving creative processes, such as digital asset management, template standardization, or vendor coordination, highlighting efficiency gains or quality improvements.

• Be ready to articulate how they measure the effectiveness and impact of their creative work, linking visual assets to business objectives where possible.

📝 Enhancement Note: For a role with significant creative output, a portfolio is paramount. The emphasis on "visual storytelling," "brand execution," and "video/motion graphics" indicates that the portfolio should be diverse and well-curated. The inclusion of "process documentation" expectations suggests that candidates will be evaluated not just on the final product but also on their ability to manage the creative process efficiently and collaboratively, a core tenet of operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health & Wellness: Medical, Dental, and Vision Insurance, Prescription Drug Plan, Critical Illness Insurance, Health Savings Account (HSA), and Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Financial Security & Growth: Company-paid Disability and Life Insurance, 401(k) plan with generous company match and profit sharing, offering robust retirement planning and wealth-building opportunities.

• Work-Life Balance & Support: Generous Paid Time Off (PTO), Employee Assistance Program (EAP) for confidential support, and Tuition Reimbursement for continued education and professional development.

• Additional Perks: Identity Theft Protection, Pet Insurance, Legal Services, Milestone & Anniversary Gifts, Philanthropy/Corporate Contributions, Associate Giving Fund, and various Employee Discount Programs.

• Technology & Workspace: Provided laptop, dual monitors, docking station, and wireless keyboard/mouse for an optimized work environment.

Working Hours:

• This is a Full-time position, typically operating on a standard 40-hour work week. The company offers flexible work arrangements, suggesting potential for some flexibility in daily scheduling, provided business needs and project deadlines are met.

📝 Enhancement Note: Salary estimates are based on market data for similar roles in the specified regions and experience levels. The comprehensive benefits package, including financial security and professional development support, aligns with what established companies offer to attract and retain talent, particularly in roles that require specialized skills and contribute directly to business objectives.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Raymond Corporation, operating through Carolina Handling, is a prominent player in the industrial equipment sector, specializing in material handling solutions. This industry context implies a focus on efficiency, reliability, and robust operational processes.

Company Size: The Raymond Corporation is a large, established organization (part of Toyota Industries), and Carolina Handling operates as a significant regional dealer. This suggests a culture that balances corporate structure and standards with the agility of a regional operation, offering opportunities for broad impact and visibility.

Founded: The Raymond Corporation was founded in 1922, indicating a long-standing history and deep expertise in its field. Carolina Handling has a strong regional presence, suggesting a company culture that values experience, stability, and long-term relationships.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, potentially a smaller, specialized creative team within Carolina Handling, or a shared resource across departments.

• The role reports to a Marketing Manager or Director, with direct collaboration expected with marketing specialists, sales teams, HR, and executive leadership, indicating a matrixed reporting or strong cross-functional alignment.

Methodology:

• Data-Driven Creative Strategy: A focus on using insights from marketing campaigns, sales performance, and employee engagement to inform creative direction and measure impact.

• Process-Oriented Workflow Management: Emphasis on structured creative processes, efficient project management, and the use of templates/guidelines to ensure consistency and scalability.

• Brand Stewardship & Consistency: A commitment to maintaining a unified brand voice and visual identity across all external and internal communications, reinforcing company values and positioning.

Company Website: https://www.carolinahandling.com/ (Carolina Handling) / https://www.raymondcorp.com/ (The Raymond Corporation)

📝 Enhancement Note: The industrial/B2B context is crucial. This role requires translating technical products and services into accessible visuals. The company's size and history suggest a stable environment with established processes, but also opportunities for innovation within a large corporate framework. Understanding the operational nuances of material handling will be beneficial for a candidate.

📈 Career & Growth Analysis

Operations Career Level: This position is at a mid-to-senior level within the creative and marketing operations spectrum. It requires significant independent execution, creative judgment, and the ability to manage complex projects from conception to completion, often with minimal direct supervision. The role is responsible for a broad range of creative output that directly impacts brand perception, sales effectiveness, and employee engagement.

Reporting Structure: The Graphic Designer will report to a marketing leader (e.g., Marketing Manager or Director). They will collaborate extensively with various departments, including Sales, Human Resources, and Executive Leadership, requiring strong stakeholder management skills and the ability to communicate effectively across different levels of the organization.

Operations Impact: The role's output directly influences revenue growth by creating compelling sales enablement materials and marketing collateral that attract and convert prospects. It also impacts employee engagement and retention through effective internal communications and brand reinforcement. The efficiency of creative workflows and asset management also contributes to operational cost savings and agility.

Growth Opportunities:

• Specialization & Advanced Skills: Opportunities to deepen expertise in specific areas like advanced motion graphics, 3D visualization, or video production, potentially leading to a Senior Designer or Creative Lead role.

• Creative Leadership: Potential to move into a Creative Director or Art Director position, overseeing broader creative strategies, managing a team of designers, and guiding brand evolution.

• Operations Management: Transition into a Creative Operations Manager role, focusing more on workflow optimization, budget management, vendor relations, and strategic creative planning for the entire organization.

• Cross-Functional Development: Opportunities to learn more about sales strategies, operational efficiencies, and HR initiatives, enabling a more holistic understanding of the business and potentially leading to roles in marketing strategy or broader GTM operations.

📝 Enhancement Note: This role offers a clear path for career progression within both creative and operational spheres. The emphasis on "operations" in the description and responsibilities suggests that a candidate with an operational mindset will find avenues for growth beyond pure design, into strategic roles managing creative resources and processes.

🌐 Work Environment

Office Type: The role is primarily based in a dynamic office environment, supporting a B2B industrial company. This suggests a professional setting that balances collaborative workspaces with areas for focused individual work. The company is committed to providing necessary technology including laptops and dual monitors.

Office Location(s): The position is available in either Charlotte, North Carolina, or Greenville, South Carolina. Both are significant business hubs offering a professional work environment.

Workspace Context:

• The workspace is designed to foster collaboration, with frequent interaction expected with marketing, sales, HR, and leadership teams. This necessitates strong communication and interpersonal skills.

• The role will have access to the necessary technology and software (Adobe Creative Suite, PowerPoint) to perform its duties effectively. The company provides a comprehensive tech setup.

• Opportunities for team interaction will be present through regular meetings, project collaborations, and company-sponsored social events, contributing to a connected work culture.

Work Schedule: While a standard 40-hour work week is expected, the description mentions "Flexible Work Arrangements," indicating potential for some degree of schedule flexibility. This allows for managing demanding project timelines and creative processes effectively, while maintaining work-life balance.

📝 Enhancement Note: The mention of "flexible work arrangements" is significant for operations roles, suggesting a modern approach to work-life balance. The collaborative environment is typical for GTM and marketing operations roles, where cross-functional interaction is essential for success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, creative skills, and relevant experience. Be prepared to highlight specific projects that demonstrate your ability to translate complex information into compelling visuals.

• Technical & Creative Assessment: Likely includes a hands-on design exercise or a detailed portfolio review with the hiring manager and potentially other team members. Focus on demonstrating your technical proficiency in Adobe Creative Cloud and your conceptual thinking.

• Behavioral & Situational Interviews: Questions will assess your project management skills, ability to collaborate cross-functionally, problem-solving approach, and how you handle feedback and adapt to changing priorities. Prepare examples of how you've managed challenging projects or resolved creative conflicts.

• Final Interview: May involve meeting with senior leadership to discuss your strategic vision for brand representation and how you can contribute to the company's overall business objectives.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects that showcase your versatility across digital, print, and video, with a focus on B2B or industrial contexts if possible.

• Tell a Story for Each Project: For each piece, clearly articulate the challenge, your role, the process you followed, the tools used, and the measurable results or impact achieved. This is crucial for demonstrating operational thinking.

• Highlight Brand Consistency: Ensure your portfolio includes examples that demonstrate your ability to adhere to and evolve brand guidelines effectively.

• Showcase Process & Problem-Solving: Include case studies that detail your problem-solving approach and workflow management, especially for complex projects or those requiring significant collaboration.

• Prepare for Live Walkthrough: Be ready to present your portfolio digitally, discussing your design choices and rationale with confidence.

Challenge Preparation:

• Design Exercise: Expect a timed design challenge that may require you to create a marketing asset, a presentation slide, or a short video concept based on a provided brief. Focus on responding to the brief accurately, demonstrating your core skills, and showcasing your thought process.

• Problem-Solving Scenarios: Be prepared to discuss hypothetical situations related to managing multiple projects, client feedback, or technical challenges. Frame your answers around process, efficiency, and collaboration.

• Brand Alignment: Consider how you would approach a creative request that might be outside the established brand guidelines, demonstrating your ability to balance creativity with brand integrity.

📝 Enhancement Note: The emphasis on portfolio review and design challenges highlights the practical, results-oriented nature of this role. Candidates should prepare to demonstrate not just their design skills but also their strategic thinking, project management capabilities, and understanding of how creative output supports business operations and revenue goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Illustrator, Photoshop, and InDesign for graphic design tasks.

• Motion Graphics & Video Editing: Advanced skills in After Effects and Premiere Pro are essential for creating and editing video and motion graphics content.

• Presentation Software: Strong command of Microsoft PowerPoint for creating executive-level and sales presentations.

Analytics & Reporting:

CRM & Automation:

• While direct CRM or marketing automation tool usage might not be the primary focus, understanding how visual assets are deployed through these systems (e.g., email marketing platforms, website CMS) is advantageous for ensuring effective integration and deployment.

📝 Enhancement Note: The required toolset is extensive and points to a highly skilled creative professional. Proficiency in these specific Adobe applications and presentation software is critical for success and should be prominently featured on a candidate's resume and portfolio.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, impactful creative work that meets deadlines and exceeds expectations, reflecting a dedication to operational efficiency.

• Brand Stewardship: Upholding the integrity and consistency of the Carolina Handling brand across all communications, ensuring a unified and professional external and internal image.

• Collaborative Innovation: Encouraging a team environment where ideas are shared freely, feedback is constructive, and creative solutions are developed collaboratively to drive business objectives.

• Data-Informed Creativity: Utilizing performance data and insights from marketing, sales, and HR to inform creative strategy and demonstrate the impact of visual communications.

Collaboration Style:

• Cross-Functional Partnership: A proactive approach to working with diverse teams (Sales, HR, Marketing, Leadership) to understand their needs and deliver tailored creative solutions that align with company-wide goals.

• Constructive Feedback Loop: Embracing a culture of open communication and feedback, where designers are comfortable giving and receiving input to enhance creative output and project outcomes.

• Proactive Problem-Solving: A willingness to identify and address creative challenges, workflow bottlenecks, or communication gaps efficiently, ensuring smooth project progression and timely delivery.

📝 Enhancement Note: The values emphasize a blend of creative artistry and operational rigor. For operations professionals, understanding that the company values efficiency, collaboration, and data-driven decision-making in its creative functions is key to aligning with the team's ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: A primary challenge will be to effectively translate intricate industrial, operational, and technical concepts into visually engaging and easily understandable content for diverse audiences.

• Balancing Creative Vision with Brand Standards: Navigating the need for innovative, impactful design while strictly adhering to established brand guidelines and corporate messaging.

• Managing Multiple Stakeholder Needs: Effectively balancing the diverse requests and priorities from various departments (Marketing, Sales, HR, Executive Leadership) to ensure all needs are met efficiently and creatively.

• Rapidly Evolving Digital Landscape: Staying current with new design tools, multimedia technologies, and digital communication trends to ensure Carolina Handling's visual presence remains modern and effective.

Learning & Development Opportunities:

• Advanced Creative Software Training: Opportunities to expand expertise in specialized areas of Adobe Creative Cloud or explore new design and video editing software.

• Industry Trend Immersion: Access to industry publications, webinars, and potentially conferences focused on graphic design, multimedia production, and brand strategy.

• Cross-Departmental Learning: Gaining a deeper understanding of sales operations, marketing strategy, and HR initiatives through collaboration, which can lead to more strategic creative contributions.

• Leadership Development: Potential for mentorship and training programs focused on project management, team leadership, and strategic creative operations, paving the way for future leadership roles.

📝 Enhancement Note: Identifying these challenges and growth opportunities helps candidates understand the developmental landscape of the role and how to approach potential hurdles with a proactive, operations-minded perspective.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly technical or complex product/service into a compelling visual for a non-technical audience. What was your process, and what were the results?" (Focus on your problem-solving and storytelling process.)

• "How do you ensure brand consistency across a wide range of marketing materials, especially when working with different teams or external vendors?" (Highlight your understanding of brand stewardship and process management.)

Company & Culture Questions:

• "What do you know about The Raymond Corporation/Carolina Handling, and how do you see your creative contributions supporting our business objectives in the industrial equipment sector?" (Research the company's products, market position, and values.)

• "Describe your ideal collaborative environment. How do you approach working with sales teams or executive leadership who may have different priorities or feedback styles?" (Showcase your interpersonal skills and adaptability.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation as a story, starting with your overall design philosophy, then walking through select projects. For each project, clearly state the objective, your role, the creative process, challenges overcome, and the outcomes.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your work (e.g., increased engagement, improved lead quality, successful campaign metrics).

• Showcase Process: Be prepared to discuss your workflow, tool usage, and how you collaborate with stakeholders. This is where your operations aptitude will shine.

• Tailor to the Role: Emphasize projects that align with the job description – B2B marketing, sales enablement, internal communications, and video production.

📝 Enhancement Note: Preparing for these types of questions will allow candidates to demonstrate not only their design skills but also their strategic thinking, operational efficiency, and business acumen, which are critical for this multifaceted role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on myjobs.adp.com.

• Portfolio Customization: Thoroughly review your existing portfolio. Select and organize projects that best highlight your experience in B2B marketing, visual storytelling, video production, and executive-level presentation design. Consider adding a brief case study for 1-2 projects that detail your process and impact.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of relevant experience, proficiency in Adobe Creative Cloud and video editing software, and any experience in industrial or B2B environments. Use keywords from the job description, such as "visual storytelling," "brand identity," "sales enablement," and "creative operations."

• Interview Preparation: Practice articulating your creative process and project management skills. Be ready to discuss specific examples from your portfolio that demonstrate how you've driven results and collaborated effectively with cross-functional teams.

• Company Research: Familiarize yourself with The Raymond Corporation and Carolina Handling's products, services, mission, and recent marketing efforts. Understand their position in the industrial equipment market and their brand messaging.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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