Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: PetIQ

Location: Eagle, Idaho, United States

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: January 30, 2026

Experience Level: Mid-Senior (4-6+ years)

Remote Status: On-site

🚀 Role Summary

• This role bridges the gap between strategic marketing objectives and creative execution, focusing on developing compelling visual content that resonates with pet parents.

• The Graphic Designer will be instrumental in translating business goals into impactful design solutions across both print and digital mediums, ensuring brand consistency and elevating brand expression.

• Responsibilities include developing and refining brand guidelines, creating high-quality assets efficiently, and collaborating effectively with cross-functional teams to bring creative concepts to life.

• A key aspect of this role involves presenting design ideas persuasively and staying abreast of evolving design trends and technologies to maintain a competitive edge.

📝 Enhancement Note: This role is positioned within a marketing and creative operations context, emphasizing the need for design decisions to directly support business outcomes and consumer engagement, particularly within the pet industry.

📈 Primary Responsibilities

• Translate strategic business and marketing objectives into effective, engaging visual design solutions across print, digital platforms, and consumer-facing collateral.

• Apply a deep understanding of design principles, including color theory, typography, layout, hierarchy, and composition, to enhance and maintain brand identity and expression.

• Design and develop comprehensive brand guidelines for new products and rebrands, ensuring consistency, longevity, and adherence to established brand systems.

• Produce high-quality, production-ready design assets efficiently, utilizing existing brand standards while maintaining a high level of aesthetic quality and taste.

• Collaborate closely with marketing teams, copywriters, fellow designers, and other cross-functional partners to brainstorm, develop, and execute creative concepts from ideation through to final delivery.

• Clearly and confidently present design concepts, rationale, and solutions to stakeholders, earning alignment and buy-in for creative initiatives.

• Stay informed about current design trends, emerging tools, and the broader creative landscape, judiciously applying relevant innovations to design work.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, requiring the designer to not only create visually appealing work but also to understand its business purpose and to effectively communicate design rationale to diverse stakeholders.

🎓 Skills & Qualifications

Education:

Experience:

• 4-6+ years of professional graphic design experience, ideally within an in-house marketing department, agency, or a consumer brand environment.

Required Skills:

• Strong portfolio demonstrating exceptional design taste, problem-solving abilities, and meticulous attention to detail across various design projects.

• Fluency in Adobe Creative Suite, specifically Illustrator and Photoshop, for creating and manipulating design assets.

• Proficiency in applying established brand systems and guidelines while also contributing to their evolution and refinement.

• Excellent understanding of color theory, typography, layout principles, and composition.

• Ability to translate abstract business goals into concrete, effective visual communications.

• Strong collaboration and interpersonal skills for effective teamwork with cross-functional partners.

Preferred Skills:

• Experience with Figma for digital design projects, web-related assets, and user interface elements.

• Basic illustration skills, with familiarity in tools like Procreate or Adobe Fresco.

• Experience designing packaging graphics, including understanding of dielines and production requirements.

• Familiarity with animation or motion graphics principles.

📝 Enhancement Note: The experience requirement positions this role for a mid-level to senior designer who can operate with a degree of autonomy and contribute strategically to brand development, not just execute tasks. The preference for Figma and illustration skills indicates a growing need for versatile digital design capabilities alongside traditional print design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4-6 years of professional design work, with a strong emphasis on visually solving business problems.

• Examples demonstrating proficiency in designing for both print and digital mediums, including campaign assets, marketing collateral, and potentially web/UI elements.

• Case studies or project examples that clearly articulate the design challenge, the creative process, the solutions implemented, and the measurable business impact or results achieved.

• Demonstrations of how established brand guidelines were applied or evolved, showcasing an understanding of brand consistency and system-level thinking.

Process Documentation:

• Examples of workflow management for design projects, from brief intake to final delivery, highlighting efficiency and collaboration.

• Documentation or case studies that illustrate the process of developing or refining brand guidelines, including research, concepting, and finalization stages.

• Project examples that show how design decisions were informed by user research, market trends, or strategic business objectives, demonstrating a process-driven approach.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. It should not just be a collection of pretty pictures but a demonstration of strategic thinking, problem-solving, and the ability to connect design output to tangible business outcomes. The emphasis on "production-ready assets" and "brand guidelines" suggests a need for practical, brand-aligned execution.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health, Dental, and Vision Insurance: Covering medical needs for employees and their families.

• Paid Time Off (PTO): Including vacation days, sick leave, and paid holidays to ensure work-life balance.

• Retirement Savings Plan: Such as a 401(k) with potential company matching contributions.

• Employee Assistance Program (EAP): Providing confidential support for personal and professional challenges.

• Pet Care Discounts/Perks: Reflecting the company's focus on pets, potentially offering discounts on PetIQ products or services.

Working Hours:

• Standard full-time hours, typically 40 hours per week. While the role is on-site, there may be occasional flexibility for urgent project needs, but core business hours are expected.

📝 Enhancement Note: Salary is estimated based on market data for a mid-level Graphic Designer in a suburban Idaho location, considering the company's industry and the specified experience level. Benefits are typical for a full-time role at a company of PetIQ's size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pet Health and Wellbeing Products/Services. PetIQ operates within the rapidly growing pet industry, focusing on delivering innovative, accessible, and effective health and wellbeing solutions for pets. This industry is characterized by strong emotional connections between consumers and their pets, driving demand for high-quality, trustworthy, and engaging brand experiences.

Company Size: PetIQ is a significant player in its market, suggesting a medium to large enterprise structure. This implies a degree of established processes, but also opportunities for impact within a defined organizational framework. For operations professionals, this size typically means access to diverse systems, cross-functional teams, and more structured career paths.

Founded: [Company Founded: Not provided in input]. A founding date would provide context on the company's maturity and evolution. However, the mission statement suggests a company focused on modern pet parenthood needs.

Team Structure:

• The Graphic Designer will likely be part of the Marketing Department, reporting to a Creative Director, Marketing Manager, or Brand Manager.

• The immediate team may include other designers, copywriters, digital marketers, and brand specialists.

Methodology:

• Data-Driven Creativity: While creative, design decisions are expected to be informed by business objectives, market insights, and potentially consumer data to ensure effectiveness.

• Agile Execution: The ability to adapt to changing project priorities and deliver high-quality work within timelines is crucial, reflecting an agile approach to creative workflows.

• Brand System Focus: Emphasis on maintaining and evolving a cohesive brand identity across all platforms, indicating a systematic approach to brand management.

Company Website: https://www.petiq.com/

📝 Enhancement Note: The company's mission and values ("Pet Parent Focused," "Results Oriented," "Humble and Hungry," "Adaptive & Agile," "Stronger as a Pack") provide a strong indication of its operational ethos. For a Graphic Designer, this translates to a need for adaptable creativity that serves clear business goals and fosters collaborative teamwork.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level to Senior Graphic Designer. It requires a solid foundation of professional experience (4-6+ years) and the ability to work independently on design projects, contribute strategically to brand initiatives, and mentor junior team members if applicable. The focus on translating business goals and developing brand guidelines suggests a role with significant responsibility and creative ownership.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Director of Marketing. This position will involve frequent collaboration with marketing specialists, copywriters, and potentially product managers or other department heads who require design support.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of PetIQ's marketing and communication efforts. High-quality, on-brand visuals are critical for customer engagement, brand perception, product differentiation, and ultimately, driving sales and fostering brand loyalty within the competitive pet industry. Strong design can improve conversion rates on digital platforms, enhance product appeal on shelves, and build a stronger emotional connection with pet parents.

Growth Opportunities:

• Senior Designer/Art Director: Progression to a Senior Graphic Designer role with greater creative leadership, project management responsibilities, and potentially mentorship of junior designers. This could lead to an Art Director position, overseeing visual strategy for specific campaigns or product lines.

• Specialization: Opportunity to specialize in areas like packaging design, digital user experience (UX/UI) design, or motion graphics, depending on company needs and individual interest.

• Brand Management: With a strong understanding of brand strategy and visual communication, there's potential to move into brand management roles, influencing broader brand direction and marketing strategy.

• Cross-functional Moves: Development of skills in project management or marketing coordination could open doors to roles in marketing operations or campaign management.

📝 Enhancement Note: The emphasis on "translating business goals into visual solutions" and "evolving brand systems" indicates that this role offers more than just execution; it provides opportunities for strategic contribution and career advancement within the marketing and creative functions of PetIQ.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where employees work from the PetIQ Eagle, Idaho location. This setting typically fosters direct collaboration, spontaneous idea sharing, and a strong sense of team cohesion.

Office Location(s): The primary office is located at 230 E Riverside Dr, Eagle, Idaho, 83616. This location is within the Boise metropolitan area, offering access to amenities and a regional hub for business activities.

Workspace Context:

• Collaborative Spaces: The office environment likely includes shared workspaces, meeting rooms, and potentially creative studios designed to facilitate teamwork and brainstorming sessions among designers, marketers, and other departments.

• Technology & Tools: Employees will have access to company-provided hardware (computers, monitors) and software licenses for the Adobe Creative Suite and other essential design and project management tools.

• Team Interaction: Being on-site allows for direct interaction with colleagues, fostering stronger working relationships, quicker feedback loops, and a more integrated team dynamic essential for creative projects.

Work Schedule:

• The standard work schedule is full-time, approximately 40 hours per week. While core hours are expected for on-site presence and team collaboration, there might be flexibility for project deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and the benefits of a shared physical workspace for creative ideation and team synergy, which is often valued in design-centric roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role requirements.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing key projects, design process, problem-solving approaches, and how their work connects to business objectives. This may involve a panel interview with hiring managers and team members.

• Skills Assessment/Design Challenge: A practical design exercise or case study may be given to evaluate design skills, creative thinking, and ability to work within brand constraints under a time limit.

• Final Interview: A discussion with senior leadership or key stakeholders to assess cultural fit, strategic thinking, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in print, digital, and brand development. Prioritize pieces that demonstrate problem-solving and a connection to business outcomes.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solutions you developed, and the results achieved (e.g., increased engagement, improved brand perception).

• Showcase Versatility: Include a mix of projects to demonstrate proficiency across different mediums and styles, while maintaining a consistent design aesthetic.

• Highlight Brand Work: Include examples of designing within or developing brand guidelines, showcasing your understanding of brand consistency.

• Prepare for Questions: Be ready to discuss your design rationale, software proficiency, how you handle feedback, and your understanding of the pet industry.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge brief, identifying key objectives, target audience, and constraints.

• Time Management: Allocate your time effectively across research, ideation, design, and refinement stages.

• Focus on Brand: Apply PetIQ's brand identity, tone, and visual style as much as possible, demonstrating your ability to adapt to existing brand systems.

• Communicate Your Process: Be prepared to explain your thought process, design choices, and any assumptions made during the challenge.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge indicates that PetIQ values a candidate's ability to not only create beautiful designs but also to articulate their strategic thinking and problem-solving process effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: High proficiency required in Adobe Illustrator and Adobe Photoshop for vector graphics, raster image editing, and page layout.

• Figma: Experience is preferred for digital design, UI/UX elements, prototyping, and collaborative design workflows.

• Procreate/Adobe Fresco: Basic familiarity is a plus for illustration tasks.

Analytics & Reporting:

CRM & Automation:

• Generally not directly used by graphic designers, but understanding how design assets are deployed through marketing automation platforms or CRM-integrated campaigns can be helpful for context.

📝 Enhancement Note: The core requirement is a deep mastery of Adobe Creative Suite, with Figma emerging as a key skill for digital design responsibilities. This indicates a modern design workflow that balances traditional print capabilities with digital execution and collaboration.

👥 Team Culture & Values

Operations Values:

• Pet Parent Focused: The designer must approach creative work with empathy for pet parents, ensuring that designs are relatable, trustworthy, and enhance the pet parenting experience. This means considering how visuals communicate care, health, and wellbeing.

• Results Oriented: Design work should be purposeful and contribute to measurable marketing or business outcomes. The designer needs to understand how their creative output supports campaign goals, sales objectives, or brand awareness.

• Humble and Hungry: A willingness to learn, accept constructive feedback, and continuously improve design skills and approaches is essential. This involves a proactive attitude towards skill development and embracing new creative challenges without ego.

• Adaptive & Agile: The ability to adapt to changing project requirements, feedback, and evolving brand needs is critical. This means being flexible in design execution and able to pivot quickly when necessary.

• Stronger as a Pack: This value emphasizes collaboration. The designer must work effectively with marketing teams, copywriters, and other stakeholders, contributing to a shared vision and supporting team success through open communication and mutual respect.

Collaboration Style:

• Cross-functional Integration: Actively participate in team meetings, brainstorming sessions, and project reviews with marketing, product, and other departments to ensure design aligns with broader company objectives.

• Constructive Feedback Loop: Be open to receiving and providing constructive feedback on design work, fostering a culture of continuous improvement and shared creative ownership.

• Knowledge Sharing: Proactively share insights on design trends, best practices, and new tools with the team to elevate the collective creative output.

📝 Enhancement Note: PetIQ's core values are deeply integrated into its culture and operational approach. For a designer, this means embodying a user-centric, results-driven, and collaborative mindset, with a strong emphasis on continuous learning and adaptability.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a strong, consistent brand identity across diverse product lines and marketing campaigns while also introducing fresh, innovative design concepts can be challenging.

• Meeting Evolving Consumer Expectations: The pet parent demographic is sophisticated and discerning. Keeping up with their expectations for authentic, engaging, and visually appealing content requires continuous creative evolution.

• Rapid Turnaround Times: In a fast-paced consumer goods environment, designers often face tight deadlines. Efficient workflow management and the ability to produce high-quality work under pressure are key.

• Translating Complex Information: Communicating technical or health-related information about pet products in an easily understandable and visually appealing manner requires strong design thinking.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or gain proficiency in new design software and tools relevant to digital and interactive design.

• Industry Workshops & Conferences: Attending design conferences (e.g., HOW Design Live, Adobe MAX) or specialized workshops to stay current on design trends, techniques, and industry best practices.

• Cross-Functional Exposure: Gaining deeper understanding of marketing strategies, product development, and consumer insights through collaboration, which can inform more impactful design solutions.

• Mentorship: Potential to be mentored by senior creative leaders or to mentor junior designers, fostering leadership and communication skills.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring adaptability and a strategic approach to design. The growth opportunities point towards a supportive environment for professional development within the creative and marketing fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex business objective into a successful visual design solution. What was your process, and what were the results?" (Focus on linking design to business outcomes, detailing your strategic approach.)

• "How do you approach developing or evolving brand guidelines for a product or company? Walk us through your process." (Highlight your understanding of brand systems, consistency, and documentation.)

Company & Culture Questions:

• "What interests you about PetIQ and our mission to support pet parents?" (Research PetIQ's products, values, and recent news. Connect your passion for design with the company's purpose.)

• "How do you embody our core values, such as 'Pet Parent Focused' or 'Stronger as a Pack', in your design work and collaboration?" (Provide specific examples that align your professional approach with PetIQ's stated values.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly state the objective, your role, the problem you solved, your creative process, and the measurable results or impact.

• Showcase Process: Be ready to discuss your design thinking, wireframes, mood boards, iterations, and how you arrived at the final solution.

• Highlight Brand Adherence: Demonstrate your ability to work within and/or develop brand guidelines, showing attention to detail and consistency.

• Technical Proficiency: Be prepared to discuss your software skills and any technical considerations in producing your designs.

• Tailor to PetIQ: If possible, include a piece that shows your understanding of the pet industry or a concept designed with PetIQ in mind, demonstrating proactive engagement.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, business acumen, and a strong cultural fit with PetIQ's values. The portfolio presentation is a critical opportunity to showcase these aspects.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP portal link.

• Curate Your Portfolio: Select 4-6 key projects that showcase your best work in print, digital design, and brand development. Ensure each project clearly articulates the objective, your role, the problem, your process, and the outcomes.

• Tailor Your Resume: Highlight experience and skills directly relevant to the job description, emphasizing your proficiency in Adobe Creative Suite, Figma, and your years of professional experience in consumer brand environments. Use keywords from the job posting.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling, strategic rationale, and demonstrating how your designs achieve business goals. Be ready to discuss your creative process and problem-solving approach.

• Research PetIQ: Familiarize yourself with PetIQ's mission, values, products, and recent marketing campaigns to demonstrate genuine interest and to align your responses with the company's culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for a Graphic Designer role. All details, especially regarding compensation and specific interview stages, should be verified directly with PetIQ during the application process.