Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Perennials & Sutherland, LLC

Location: Dallas, TX, US

Job Type: Full Time

Category: Marketing & Creative Operations

Date Posted: Feb 12, 2026

Experience Level: Mid-Level (3-4 years)

Remote Status: Hybrid (3-4 days in office)

🚀 Role Summary

• This role is pivotal in developing and executing visual brand identity and marketing assets across both print and digital channels for a luxury home furnishings company.

• The Graphic Designer will be instrumental in supporting go-to-market strategies for new product launches, trade shows, and ongoing marketing campaigns, ensuring brand consistency.

• The position requires a strong foundation in design principles, advanced typography, and proficiency in industry-standard design software to produce high-quality creative output.

• Collaboration with cross-functional teams, including marketing, sales, and product development, is key to aligning design initiatives with business objectives and brand positioning.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities indicate a role that significantly impacts Go-To-Market (GTM) initiatives through visual communication. This role bridges creative execution with marketing strategy, making it relevant to operations professionals who understand the importance of cohesive brand messaging in driving sales and market penetration. The hybrid nature and specific office days suggest a structured operational approach to team collaboration and workflow management.

📈 Primary Responsibilities

• Develop and design comprehensive marketing collateral, including print advertisements, detailed catalogs, compelling brochures, impactful presentation decks, and showroom display materials.

• Create engaging campaign assets tailored for product launches, major trade shows, and special events to maximize brand visibility and engagement.

• Design and produce digital content assets such as website graphics, visually appealing email marketing campaigns, targeted digital advertisements, and dynamic social media graphics.

• Contribute to product development by assisting with packaging design elements and reinforcing collection branding to ensure a cohesive brand experience.

• Support photo and video production by coordinating with photographers, retouching artists, and providing creative direction to ensure visual assets align with brand standards.

• Prepare accurate print-ready files for various media, meticulously overseeing print production processes to maintain quality control and brand integrity.

• Effectively manage a diverse project workload from initial concept development through to final execution, consistently meeting established deadlines and project timelines.

• Foster a collaborative working environment by partnering closely with the Creative Director, marketing team members, sales representatives, and product development specialists.

📝 Enhancement Note: The responsibilities highlight a direct link to GTM activities, particularly in campaign asset creation, product launch support, and trade show materials. The emphasis on print production quality control and managing multiple projects implies a need for strong project management and process adherence, crucial for operations roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design.

Experience: 3–4 years of professional graphic design experience, ideally within a luxury, home furnishings, interiors, or lifestyle brand context.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Demonstrated expertise in Figma for collaborative design workflows and asset creation.

• Strong understanding and practical application of print production processes and best practices.

• Exceptional typography skills with a refined editorial and luxury sensibility.

• Proven ability to design and execute high-quality materials for both print and digital platforms.

Preferred Skills:

• Experience with video graphics and motion design.

• Familiarity with web platforms and content management systems.

• Basic motion graphics or video editing skills.

📝 Enhancement Note: The requirement for advanced proficiency in Adobe Creative Suite and Figma, coupled with print production knowledge, indicates a need for technical operational competence. The emphasis on typography and editorial sensibility points to a high standard of visual output, crucial for maintaining brand equity in a luxury market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a range of design projects, with a strong emphasis on typography.

• Demonstrated examples of creative branding projects, illustrating the ability to translate brand identity across various media.

• Case studies or examples of marketing collateral design for print (e.g., catalogs, brochures, ads) and digital (e.g., web graphics, social media).

• Visual evidence of project management capabilities, such as managing a design from concept to final delivery, with clear timelines.

Process Documentation:

• Ability to document design processes, from brief interpretation to final file delivery, ensuring clarity and repeatability.

• Experience in managing design revisions and feedback loops effectively, demonstrating a structured approach to iteration.

• Understanding of workflow for preparing print-ready files, including pre-press checks and color management.

📝 Enhancement Note: For a Graphic Designer role impacting GTM, a portfolio is paramount. The requirements here emphasize not just aesthetic output but also the process behind it, aligning with operations principles of structured execution and clear documentation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-4 years of experience in Dallas, TX, the estimated annual salary range is $60,000 - $75,000. This estimate considers the cost of living in Dallas, the luxury market segment, and the specific skill requirements outlined.

Benefits:

• Paid Time Off: 15 days per year, accrued bi-weekly.

• Sick Days: Eight days per year (or state-defined plans).

• Paid Holidays: 10 paid holidays annually.

• Health Insurance: Medical, Dental, and Vision Insurance, including High Deductible Health Plan (HDHP) with Health Savings Account (HSA).

• Retirement Plan: 401k Retirement Plan with bi-weekly company match.

• Paid Parental Leave.

• Company Paid Life Insurance and Long-term Disability Insurance.

• Voluntary Benefits: Short-term Disability, Supplemental Life/ADD, Critical Illness, Accident, Norton, Hospital Indemnity.

• Employee Assistance Program.

Working Hours: 40 hours per week. The hybrid work arrangement allows for 3-4 days in the Dallas showroom, suggesting a structured schedule that balances office collaboration with individual work.

📝 Enhancement Note: The estimated salary range is derived from analyzing similar Graphic Designer roles in Dallas, TX, factoring in the specified experience level and the luxury industry context. The detailed benefits package is typical for full-time employees in the US market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Home Furnishings, specializing in performance textiles, rugs, wallcoverings, and outdoor furniture. The company partners with top designers, emphasizing exclusivity and high-performance products.

Company Size: Perennials & Sutherland, LLC is part of a larger organization, with a significant presence in the luxury design market. Specific employee count for the immediate team or Dallas showroom isn't provided, but the scope suggests a well-established company.

Founded: Over four decades ago, indicating a long-standing reputation and deep industry expertise.

Team Structure:

• The Graphic Designer will join the Marketing & Creative team.

• This role involves close collaboration with the Creative Director, marketing specialists, sales teams, and product development specialists.

Methodology:

• Design execution is guided by brand consistency and a refined aesthetic, reflecting the luxury positioning of the company.

• Marketing and creative initiatives support product launches, sales efforts, and trade show participation, indicating a data-informed and results-oriented approach.

• The emphasis on high-performance products suggests a company culture that values quality, durability, and innovation in its offerings.

Company Website: https://www.perennialsfabrics.com/

📝 Enhancement Note: The company's focus on luxury and designer partnerships implies a culture that values sophistication, quality, and meticulous attention to detail in all aspects, including creative output. The history suggests stability and established processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring independent execution of design tasks with some guidance from a Creative Director. It's a crucial role for translating brand strategy into tangible visual assets that support commercial objectives.

Reporting Structure: The Graphic Designer reports to the Creative Director, working closely with other members of the Marketing & Creative team. Collaboration extends to Sales and Product Development, indicating an integrated approach to GTM.

Operations Impact: The visual assets created by this role directly influence brand perception, marketing campaign effectiveness, and sales enablement. High-quality design can drive engagement, support lead generation, and reinforce the luxury positioning, all of which are vital for revenue generation and market share.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in luxury branding, print production, and digital design, potentially expanding into motion graphics or video editing.

• Specialization: Potential to specialize in specific product categories (textiles, rugs, furniture) or marketing channels (digital, print).

• Leadership Potential: With demonstrated success and expanded responsibilities, there may be pathways to senior designer, art director, or creative lead roles within the organization.

📝 Enhancement Note: The role offers a clear path for a creative professional to grow within a specialized luxury market. The impact on sales and brand perception highlights its operational importance in the GTM process.

🌐 Work Environment

Office Type: The role is based in the Dallas David Sutherland showroom, indicating a professional, design-focused environment that likely serves as a hub for client interaction and B2B sales support.

Office Location(s): Dallas, TX (specifically within the David Sutherland showroom). This location suggests a vibrant design community and access to industry events.

Workspace Context:

• A hybrid work model (3-4 days in office) means the workspace will facilitate in-person collaboration, team meetings, and access to office resources, while also allowing for focused individual work remotely.

• The environment is expected to be creative and fast-paced, typical of marketing and design teams supporting a dynamic luxury brand.

• Access to design tools and potentially studio resources for photo shoots will be part of the workspace.

Work Schedule: Standard full-time working hours (40 hours/week) with a hybrid arrangement. This provides structure for design projects and team coordination, with flexibility for individual work.

📝 Enhancement Note: The hybrid model and showroom location suggest a dynamic work environment that blends creative collaboration with client-facing activities and product showcases.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, experience, and alignment with brand aesthetic.

• Creative Assessment: A design challenge or portfolio review session with the Creative Director and/or hiring manager to evaluate technical proficiency, creative thinking, and problem-solving abilities. This may involve presenting specific projects and discussing design choices.

• Team/Cultural Fit Interview: Meeting with marketing team members or other stakeholders to assess collaboration style, communication skills, and cultural alignment with the company’s values.

• Final Interview: Potentially with senior leadership to discuss the role's strategic contribution and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the skills required for this role (typography, print/digital collateral, branding) and showcase your luxury/editorial sensibility.

• Highlight Process: For each project, briefly explain the brief, your role, your design process, the challenges faced, and the final outcome or impact. Focus on how you translated client needs into effective visual solutions.

• Showcase Typography: Ensure your typography skills are prominently displayed, whether in standalone pieces or integrated within broader projects.

• Demonstrate Versatility: Include examples that span both print and digital mediums to show your adaptability.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A PDF format or a clean, professional online portfolio link is recommended.

Challenge Preparation:

• Be prepared to discuss your design choices, rationale, and how your work aligns with brand strategy.

• Understand Perennials & Sutherland's brand aesthetic and target audience. Research their current marketing materials and website.

• Prepare questions about the team, projects, design challenges, and the company's creative process.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the practical, execution-oriented nature of this role. Candidates should prepare to demonstrate their design process and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign (for layout and print collateral), Illustrator (for vector graphics and logos), and Photoshop (for image manipulation and digital assets).

• Figma: Essential for collaborative design, prototyping, and potentially UI/UX elements for digital assets.

• Print Production Software: Familiarity with pre-press settings, color profiles (CMYK), and file preparation for commercial printing.

Analytics & Reporting: (Indirectly relevant)

• While not a direct requirement, understanding how design impacts digital metrics (website traffic, engagement rates, conversion rates) would be beneficial.

CRM & Automation: (Indirectly relevant)

• Familiarity with how marketing assets are used within CRM or marketing automation platforms (e.g., email campaign software) could be a plus.

📝 Enhancement Note: The core tools listed are standard for graphic design. The inclusion of Figma indicates a modern approach to design collaboration. Proficiency in print production is a critical operational aspect for this role.

👥 Team Culture & Values

Operations Values:

• Refined Aesthetic & Luxury Sensibility: A commitment to producing high-quality, sophisticated designs that align with the company's luxury positioning.

• Brand Consistency: Upholding and enhancing the brand's visual identity across all touchpoints.

• Collaboration & Communication: Working effectively within a team, sharing ideas, and providing constructive feedback.

• Precision & Detail: Meticulous attention to detail in design execution, typography, and print production.

• Creativity & Innovation: Bringing fresh ideas and modern design approaches while respecting brand guidelines.

Collaboration Style:

• The role requires close collaboration with the Creative Director for guidance and approval, and with marketing, sales, and product development teams to ensure design initiatives support broader business goals.

• A hybrid work model necessitates clear communication and proactive engagement, both in-person and remotely.

• The team likely values a supportive environment where creative input is encouraged and shared.

📝 Enhancement Note: The company's culture emphasizes quality, sophistication, and collaborative execution, aligning with the operational needs of a GTM function that relies on precise brand messaging.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring all design output adheres to the luxury brand's strict aesthetic standards across diverse projects and platforms.

• Balancing Creative Vision with Marketing Objectives: Translating marketing goals into compelling visual designs that resonate with the target audience while staying on-brand.

• Managing Multiple Projects & Deadlines: Effectively prioritizing and executing tasks in a fast-paced environment with competing demands.

• Adapting to Evolving Design Trends: Staying current with design trends, especially in the luxury and home furnishings sectors, while maintaining brand integrity.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone expertise in specific design software or techniques, such as advanced typography, layout design, or digital asset creation.

• Industry Knowledge: Gaining deeper insights into the luxury home furnishings market, product design, and B2B sales cycles.

• Cross-Functional Exposure: Learning how design integrates with marketing campaigns, sales enablement, and product development strategies.

• Portfolio Enhancement: Building a strong portfolio with high-impact projects that can lead to future career advancement.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight how a candidate can leverage this role to develop operational skills in brand management, project execution, and strategic creative thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Prepare a specific example from your portfolio.)

• "How do you ensure your design work effectively supports marketing objectives and contributes to sales enablement?" (Focus on how your designs drive engagement or convey key messages.)

• "Walk us through your process for preparing print-ready files. What are the critical checks you perform?" (Demonstrate your understanding of print production operations.)

Company & Culture Questions:

• "What is your understanding of the luxury home furnishings market, and how does Perennials & Sutherland fit into it?" (Show you've done your research.)

• "How would you describe your approach to typography and editorial design, particularly in a luxury context?" (Connect to the role's emphasis on refined aesthetics.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, present the challenge, your solution, and the impact. Focus on the "why" behind your design decisions.

• Highlight Key Skills: Explicitly point out your typography work, print collateral examples, and digital asset creation.

• Demonstrate Process: Be ready to discuss your workflow, tools used (Adobe Suite, Figma), and any challenges overcome.

• Tailor to Brand: Frame your examples in the context of luxury branding and GTM support.

📝 Enhancement Note: This section provides actionable advice for interview preparation, focusing on how to articulate one's design process and impact in terms relevant to both creative execution and operational efficiency.

📌 Application Steps

To apply for this Graphic Designer position:

• Visit the careers page at https://www.perennialsfabrics.com/careers/ to submit your application.

• Portfolio Customization: Ensure your portfolio prominently features your strongest typography work, print design examples (catalogs, brochures), and digital assets that align with a luxury brand aesthetic. Tailor your presentation to highlight projects relevant to marketing collateral and campaign execution.

• Resume Optimization: Update your resume to clearly articulate your 3-4 years of experience, emphasizing proficiency in Adobe Creative Suite and Figma, as well as your experience in print production and digital content creation. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, your understanding of the luxury market, and how your skills can support Perennials & Sutherland's marketing and sales objectives. Prepare to present specific portfolio pieces and discuss your rationale.

• Company Research: Thoroughly research Perennials & Sutherland, their brand, products, and target audience. Understand their position in the luxury home furnishings market to better articulate your fit and value proposition.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary ranges and specific application processes, should be verified directly with the hiring organization before making application decisions.