Graphic Designer.

📍 Job Overview

Job Title: Graphic Designer

Company: Pavago

Location: Brazil

Job Type: Full-Time

Category: Creative / Design

Date Posted: March 11, 2026

Experience Level: 2-5 Years Professional Experience

Remote Status: Fully Remote

🚀 Role Summary

• This role is central to creating compelling visual assets that drive brand engagement and support marketing campaigns across diverse digital and print platforms.

• The Graphic Designer will be responsible for maintaining and evolving brand identity, ensuring visual consistency and adherence to established brand guidelines.

• A key focus will be on designing high-impact marketing collateral, including social media graphics, email campaigns, digital ads, and print materials.

• The position requires strong collaboration skills to work effectively with marketing, product, and sales teams, translating strategic messaging into impactful visuals.

• This role also involves optimizing design assets for various platforms and formats, ensuring maximum reach and effectiveness.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities described, particularly regarding marketing collateral, campaign support, and collaboration with sales and product teams, strongly indicate a focus on Go-To-Market (GTM) or Marketing Operations support, rather than purely artistic graphic design. The emphasis on KPIs like CTR and engagement further supports this GTM alignment.

📈 Primary Responsibilities

• Develop and maintain comprehensive brand guidelines, including logos, typography, color palettes, and imagery standards, ensuring consistent application across all creative outputs.

• Design visually appealing and on-brand graphics for a wide array of digital marketing channels, such as social media posts, email newsletters, online advertisements, and website banners.

• Create professional print collateral, including brochures, flyers, posters, and event materials, to support marketing initiatives and sales efforts.

• Collaborate closely with marketing teams to conceptualize and execute visual assets for specific campaigns, events, webinars, and product launches, aligning creative with strategic objectives.

• Design user-facing graphics for web pages and landing pages, optimizing them for various screen sizes and platforms (desktop, mobile).

• Produce simple animations, GIFs, or short motion graphics as needed for digital campaigns, utilizing tools like Adobe After Effects or Canva.

• Manage and organize all design files, ensuring they are properly formatted, version-controlled, and readily accessible in organized libraries of templates and reusable assets.

• Incorporate feedback from stakeholders and clients effectively, iterating on designs to meet project requirements and achieve desired outcomes while managing multiple requests with competing deadlines.

• Ensure all final design files are packaged correctly in multiple formats (e.g., AI, PSD, PNG, PDF) for seamless implementation.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands marketing objectives and can translate them into effective visual communication. The mention of "sales collateral" and "campaign performance metrics" suggests a role with direct impact on GTM strategies, requiring an understanding of how design influences conversion and engagement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital media is expected. A degree in Graphic Design, Visual Arts, Marketing, or a related field is beneficial.

Experience: A minimum of 2 years of professional experience in graphic design is required, with a proven track record of creating impactful visual assets for both print and digital applications. Experience within a marketing agency, SaaS company, or e-commerce environment is highly regarded.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Illustrator, Photoshop, and InDesign are essential for creating and manipulating various design assets.

• Strong Portfolio: A robust portfolio demonstrating a wide range of design capabilities, including branding, marketing collateral, social media graphics, and digital assets.

• Brand Identity Development: Ability to create and maintain cohesive brand guidelines and ensure consistent brand representation across all visual communications.

• Digital Design Expertise: Experience in designing for web, social media, email campaigns, and digital advertising, with an understanding of platform-specific optimization.

• Print Design Knowledge: Familiarity with print production processes, file preparation, and design for physical materials like brochures and flyers.

• Visual Storytelling: Strong ability to translate concepts and messages into compelling visual narratives.

• Attention to Detail: Meticulous in design execution, ensuring accuracy in typography, color, layout, and brand consistency.

• Adaptability: Ability to work across diverse design styles and formats, adapting to different project needs and brand identities.

• Time Management & Prioritization: Skill in managing multiple design requests simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

• Collaboration & Communication: Excellent interpersonal skills for working effectively with cross-functional teams and incorporating feedback.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with Adobe After Effects, Premiere Pro, or similar tools for creating animations, GIFs, or basic video edits.

• Collaborative Design Tools: Familiarity with tools like Figma or Canva for collaborative design workflows and rapid prototyping.

• Marketing KPI Understanding: Basic knowledge of marketing key performance indicators (KPIs) such as Click-Through Rate (CTR), engagement rates, and conversion metrics, and how design choices can influence them.

• SaaS/E-commerce Industry Experience: Prior design work within these sectors, understanding their unique visual communication needs.

📝 Enhancement Note: The emphasis on "marketing KPIs" and "campaign performance metrics" suggests that candidates with an understanding of how design directly impacts business objectives will be highly valued. This moves beyond pure aesthetics to a more results-oriented design approach, common in GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Brand Consistency: Showcase examples where you have successfully applied and maintained brand guidelines across various mediums and campaigns.

• Highlight Marketing & Campaign Impact: Include case studies or examples of designs that directly supported marketing initiatives, showcasing results or intended impact (e.g., engagement, lead generation).

• Showcase Digital & Print Versatility: Present a balanced portfolio with strong examples of both digital assets (social media, web banners, ads) and print collateral (brochures, flyers).

• Illustrate Creative Problem-Solving: Include projects where you had to translate complex ideas or abstract concepts into clear, compelling visual designs.

• Detail Your Design Process: For key projects, briefly outline your design process, from understanding the brief to final delivery, highlighting any unique approaches or challenges overcome.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach design requests, from initial brief analysis and concept development to revision cycles and final asset delivery.

• System Implementation & Collaboration: Examples of how you use design tools and collaborative platforms (e.g., Adobe Creative Suite, Figma, project management tools) to streamline the design process and work with teams.

• Measurement & Performance Analysis: While not directly responsible for analytics, be ready to discuss how you consider campaign goals and potential performance metrics when designing assets, and how you might interpret feedback related to design effectiveness.

📝 Enhancement Note: For a role that bridges design and GTM, the portfolio should not just be a collection of pretty pictures. It needs to tell a story of how the designer's work contributes to business objectives. Applicants should be ready to articulate the "why" behind their design choices and demonstrate an understanding of how their visuals support marketing and sales goals.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), the fully remote nature of the position, and the location in Brazil, a competitive salary range for a Graphic Designer would typically fall between R$ 4.000 to R$ 7.500 per month. This estimate is derived from market research for design roles in Brazil, considering the specific demands of the position and the need for proficiency in Adobe Creative Suite and digital marketing asset creation.

Benefits:

• Remote Work Flexibility: The ability to work from anywhere within Brazil, offering a significant work-life balance advantage.

• Flexible Working Hours: While aligned with U.S. client business hours, there's flexibility for campaign deadlines and design revisions, allowing for better personal schedule management.

• Professional Development: Opportunities to enhance skills in digital design, motion graphics, and potentially gain exposure to marketing strategy through collaboration.

• Exposure to Diverse Projects: Work on a variety of visual assets for different clients or campaigns, broadening design experience.

• Potential for Long-Term Engagement: Full-time position suggesting stability and ongoing opportunities.

Working Hours: The role requires alignment with U.S. client business hours, which typically means a significant portion of the workday will overlap with EST or PST time zones. However, the description also notes flexibility for campaign deadlines and design revisions, suggesting a focus on output and project completion rather than strict adherence to a 9-to-5 schedule, especially when considering the time difference. A standard full-time workload of approximately 40 hours per week is expected.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for graphic designers in Brazil with 2-5 years of experience and a remote setup. Actual compensation may vary based on specific skills, portfolio strength, and the final negotiation. The mention of "U.S. client business hours" is crucial for remote candidates in Brazil, as it implies working during Brazilian night or early morning hours for significant overlap.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Pavago, operates within the staffing and recruitment sector, providing talent solutions to clients. This role, however, is for a client of Pavago, and the provided description focuses on the client's needs. The client's industry is not explicitly stated but seems to be in a sector that heavily relies on digital marketing and sales collateral, possibly SaaS, e-commerce, or a B2B service provider given the mention of "SaaS, or e-commerce" as ideal background.

Company Size: Pavago's company size is not provided in the input. However, the nature of their service (providing talent to clients) suggests they are likely a medium-to-large sized recruitment firm. The client's size is also not specified but the need for a dedicated graphic designer implies a company with active marketing and sales operations.

Founded: Pavago was founded in 2017. This indicates a relatively established company in the recruitment space, likely with an understanding of remote workforce management.

Team Structure:

• Operations Team: While this role is for a Graphic Designer, the context of Pavago suggests the designer will be placed with a client. The direct team structure will depend on the client organization. Typically, a Graphic Designer would report to a Marketing Manager, Creative Director, or a GTM Operations lead.

• Cross-functional Collaboration: The role explicitly mentions collaboration with marketing, product, and sales teams. This indicates a need for strong interpersonal skills and the ability to work effectively within a matrixed or cross-functional environment, a hallmark of many GTM operations.

• Remote Work Environment: As a fully remote position, the team likely utilizes digital collaboration tools extensively for communication and project management.

Methodology:

• Data-Driven Design: The emphasis on "Key Metrics for Success (KPIs)" like CTR and engagement suggests that design decisions should be informed by data and aimed at achieving measurable business outcomes.

• Agile/Iterative Design: The mention of "reducing revision cycles" and incorporating "stakeholder and client feedback efficiently" points towards an iterative design process, common in fast-paced marketing and GTM environments.

• Brand Stewardship: A core methodology will be maintaining brand integrity and consistency across all visual communications, acting as a guardian of the brand's visual identity.

Company Website: https://pavago.co/

📝 Enhancement Note: It's crucial for applicants to understand they are working for a client of Pavago, not directly for Pavago in this design capacity. The company culture and team structure will be dictated by the client organization. Researching Pavago's typical client industries might provide further context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of professional experience. It's a specialized role focused on creating visual assets that directly support Go-To-Market (GTM) functions like marketing campaigns and sales collateral. The responsibilities indicate a need for a designer who is not just executing tasks but also contributing to the visual strategy and brand consistency that underpins GTM efforts.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or potentially a GTM Operations lead within the client organization. Direct interaction with marketing, product, and sales teams is expected, highlighting a cross-functional reporting and collaboration dynamic.

Operations Impact: The visual assets created by this designer will have a direct impact on GTM performance. High-quality, on-brand graphics can:

• Enhance Brand Perception: Strengthen brand recognition and trust.

• Drive Engagement: Increase click-through rates on digital ads and social media, leading to higher website traffic.

• Support Sales Conversion: Provide compelling collateral that aids the sales team in closing deals.

• Improve Campaign Effectiveness: Ensure marketing messages are clearly and attractively communicated, boosting campaign ROI.

The key metrics for success (KPIs) like "on-time delivery," "stakeholder satisfaction," and "campaign performance metrics linked to visual assets" underscore this direct operational impact.

Growth Opportunities:

• Specialization in GTM Design: Develop expertise in designing for specific GTM functions like demand generation, account-based marketing, or product marketing.

• Motion Graphics & Video Proficiency: Expand skillset into motion design and video editing, becoming a more versatile asset creator.

• Cross-functional Project Leadership: Take on more complex design projects that require deeper collaboration and strategic input from multiple departments.

• Brand Strategy Contribution: Potentially contribute more significantly to the evolution of brand guidelines and visual strategy as experience grows.

• Transition to Marketing Operations: With a strong understanding of marketing KPIs and campaign effectiveness, there could be a path towards roles in Marketing Operations or Campaign Management, leveraging design skills in a strategic capacity.

📝 Enhancement Note: The growth path for a Graphic Designer in a GTM context often involves deepening their understanding of marketing strategy and performance metrics, moving beyond pure execution to strategic visual planning. This role offers a solid foundation for specializing in visually driven GTM functions.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is entirely virtual, relying on digital communication and collaboration tools.

Office Location(s): The role is based in Brazil, and candidates must be located within Brazil to be considered.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office setup with reliable internet connectivity to perform their duties effectively.

• Digital Collaboration Tools: The primary workspace will be digital, utilizing platforms for communication (e.g., Slack, Microsoft Teams), project management (e.g., Asana, Trello), and design collaboration (e.g., Adobe Creative Suite, Figma, cloud storage).

• Asynchronous & Synchronous Communication: The work will involve a mix of real-time communication (for urgent matters or meetings) and asynchronous communication (for feedback, file sharing, and status updates), especially given the time zone differences with U.S. clients.

• Independent Work & Team Interaction: The role requires a high degree of self-discipline and the ability to work independently on design tasks, balanced with regular interaction and collaboration with remote teams.

Work Schedule: The schedule is primarily dictated by U.S. client business hours, which will require some overlap with Eastern (EST) or Pacific (PST) time zones. While a standard full-time workload is expected (approx. 40 hours/week), the flexibility for campaign deadlines suggests a focus on task completion and project delivery rather than strict daily clocking in and out. Candidates should be prepared for potential late-night or early-morning work during critical campaign periods.

📝 Enhancement Note: For candidates in Brazil, the "U.S. client business hours" requirement is a significant factor. It implies potential work during Brazilian evenings or early mornings to ensure adequate overlap for communication and real-time feedback. This needs careful consideration regarding work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Phone Screen: A brief introductory call with a Pavago Recruiter to assess basic qualifications, interest, and cultural fit.

2. Video Interview with Pavago Recruiter: A more in-depth discussion with the Pavago recruiter to explore experience, skills, and understand expectations.

3. Portfolio Review + Practical Task: This is a critical stage. Candidates will present their portfolio and likely be given a practical design task (e.g., create a campaign graphic, design a sample brochure). This assesses creative skills, technical proficiency, and ability to execute within constraints.

4. Client Interview: An interview with the end client (the company hiring the designer) to assess fit with their team, specific project needs, and broader company culture.

5. Offer & Background Verification: Successful candidates will receive an offer, contingent on background checks.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills and experience required for this role (branding, marketing collateral, digital assets).

• Showcase GTM Relevance: Prioritize projects that demonstrate your ability to create visuals for marketing campaigns, sales enablement, or engagement-driven initiatives. Highlight how your design contributed to objectives.

• Detail Your Process: For each project, briefly explain the brief, your role, your design process, the tools used, and the outcome or impact. Use case study format where possible.

• Highlight Brand Consistency: Ensure examples demonstrate your understanding and application of brand guidelines.

• Prepare for the Practical Task: Practice designing under timed conditions. Understand common marketing campaign elements and how to create effective social media graphics or digital ads quickly.

Challenge Preparation:

• Design Task Simulation: Practice creating a social media graphic for a hypothetical product launch or a small digital ad banner. Focus on clear messaging, strong visuals, and brand adherence.

• Portfolio Walkthrough Practice: Be ready to present your portfolio concisely, highlighting key achievements and your design rationale for each project. Practice explaining your process and the impact of your work.

• Stakeholder Communication: Prepare to discuss how you incorporate feedback, manage revisions, and communicate with non-design stakeholders (marketing, sales) to ensure alignment.

📝 Enhancement Note: The practical task is a key component. Applicants should be ready to demonstrate their skills in a real-time design scenario, likely focusing on speed, creativity, and adherence to brand standards within a limited timeframe.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. This includes:

  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, digital graphics, and web assets.
  • Adobe InDesign: For layout design of print collateral like brochures, flyers, and posters.

• Motion Graphics/Video Editing (Ideal):

  • Adobe After Effects: For creating animations, GIFs, and motion graphics.
  • Adobe Premiere Pro: For basic video editing.

• Collaborative Design Tools (Preferred):

  • Figma: Increasingly popular for collaborative design, UI/UX, and prototyping.
  • Canva: Useful for quick social media graphics, presentations, and simpler design tasks, especially in a remote or less specialized team.

Analytics & Reporting (Understanding):

CRM & Automation (Contextual Awareness):

• Awareness of how visual assets are deployed within CRM systems or marketing automation platforms (e.g., email templates, landing pages) can provide context for design requirements.

📝 Enhancement Note: Proficiency in Adobe Illustrator, Photoshop, and InDesign is non-negotiable. Experience with After Effects, Premiere Pro, Figma, or Canva would be a significant advantage, indicating a broader skillset relevant to modern digital marketing needs.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visual content that stands out.

• Brand Stewardship: A deep commitment to maintaining and evolving brand integrity and consistency across all touchpoints.

• Collaboration & Teamwork: A willingness to work closely with diverse teams, share ideas, and incorporate feedback constructively.

• Efficiency & Adaptability: The ability to manage workload effectively, meet deadlines, and adapt design approaches to various project requirements and evolving needs.

• Results-Oriented: A focus on creating visuals that not only look good but also contribute to measurable business objectives like engagement and conversions.

Collaboration Style:

• Cross-functional Integration: Actively engage with marketing, sales, and product teams to understand campaign objectives and messaging requirements.

• Feedback-Driven Iteration: Embrace a process of receiving and incorporating feedback from stakeholders to refine designs, ensuring alignment and satisfaction.

• Proactive Communication: Maintain clear and timely communication regarding project status, potential challenges, and design rationale.

• Shared Asset Management: Contribute to and utilize shared libraries of templates and assets for efficient workflow and consistent branding.

📝 Enhancement Note: The emphasis on "results-oriented" and "efficiency" suggests a culture that values tangible impact and streamlined processes, common in GTM operations. A designer who can balance creative vision with business objectives will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Effectively managing communication and collaboration with U.S. clients across significant time zone differences can be challenging, requiring proactive scheduling and asynchronous work strategies.

• Balancing Multiple Stakeholder Needs: Juggling requests and feedback from various departments (marketing, sales, product) while maintaining a cohesive brand vision and meeting deadlines.

• Rapidly Evolving Design Trends: Keeping up with fast-paced digital design trends and platform updates while adhering to brand guidelines.

• Translating Abstract Concepts: Effectively visualizing complex ideas or marketing messages into clear, compelling graphics.

• Remote Work Isolation: Maintaining team connection and motivation while working remotely and potentially outside of typical local business hours.

Learning & Development Opportunities:

• Mastering GTM Visuals: Deepen expertise in designing for specific marketing channels and sales enablement tools, understanding their unique requirements and best practices.

• Expanding Motion Graphics Skills: Gain proficiency in animation and video editing tools like After Effects and Premiere Pro to create more dynamic content.

• Understanding Marketing Analytics: Develop a stronger grasp of how design impacts key marketing KPIs, enabling more data-informed design decisions.

• Cross-Functional Project Exposure: Gain experience working on diverse projects that involve deeper strategic input from various business functions.

• Remote Work Best Practices: Hone skills in asynchronous communication, self-management, and digital collaboration tools for effective remote work.

📝 Enhancement Note: The key challenge here is navigating the remote work aspect, particularly the time zone overlap. Applicants should be prepared to discuss strategies for effective remote collaboration and time management across different regions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic campaign for a new product launch. How do you ensure brand consistency and engagement?" (Focus on your workflow, tools, and how you integrate brand guidelines and consider engagement metrics.)

• "How do you incorporate feedback from multiple stakeholders, especially when there are conflicting opinions?" (Discuss your approach to feedback, revision management, and stakeholder communication.)

Company & Culture Questions:

• "What interests you about this role and working with U.S. clients remotely from Brazil?" (Showcase understanding of the role's demands, including time zones, and your motivation.)

• "How do you stay organized and manage your time when working remotely and juggling multiple projects?" (Highlight your self-management skills and organizational strategies.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final output. Explain the problem, your solution, your process, and the results.

• Quantify Impact: Whenever possible, use metrics (e.g., "This banner design led to a 15% increase in CTR") to demonstrate the value of your work.

• Focus on Relevance: Tailor your presentation to highlight projects that best match the job description's requirements (marketing, digital, brand consistency).

• Be Ready for the Practical Task: Practice designing a simple social media graphic or ad under timed conditions, focusing on speed, creativity, and brand adherence.

📝 Enhancement Note: The interview will likely assess not only creative talent but also an applicant's understanding of marketing objectives, ability to work remotely, and capacity to integrate into a client's GTM operations. Be prepared to discuss how your design work drives business results.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link.

• Craft a Targeted Resume: Ensure your resume clearly highlights your 2+ years of professional graphic design experience, proficiency in Adobe Creative Suite, and any experience with motion graphics, collaborative tools, or within marketing/e-commerce industries. Use keywords from the job description.

• Prepare a Compelling Portfolio: Curate your best work, focusing on projects that demonstrate your ability to create brand-consistent visuals for marketing campaigns, digital ads, social media, and print collateral. Include brief case studies where possible to explain your process and impact.

• Practice Your Portfolio Presentation: Be ready to walk through your portfolio during the interview, articulating your design process, rationale, and the results achieved for key projects. Prepare for a potential practical design task.

• Research Pavago and Their Clients: Understand Pavago's business and consider the types of clients they serve to better align your application and interview responses with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.