Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Knix

Location: Toronto, ON, Canada

Job Type: Full Time Permanent

Category: Marketing / Creative / Design

Date Posted: October 7, 2025

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of compelling visual content across diverse marketing channels, with a significant emphasis on retail and wholesale activations.

• Drive the end-to-end design process for pop-up shops and new store openings, ensuring a cohesive and impactful brand experience.

• Execute final production tasks, including file reformatting, resizing, and preparation for print, to maintain brand consistency across all collateral.

• Foster collaborative relationships with internal creative teams and cross-functional departments to translate marketing objectives into impactful visual narratives.

• Develop product labeling, hangtags, and packaging designs that adhere to industry best practices and elevate brand perception.

📝 Enhancement Note: This role is positioned as a core contributor within the Creative team, focusing heavily on the tangible, in-person retail and wholesale experiences. The emphasis on pop-ups, store openings, and physical collateral suggests a need for a designer adept at translating digital brand aesthetics into physical spaces and products, requiring a strong understanding of print production and environmental design principles.

📈 Primary Responsibilities

• Design and produce high-impact visual assets for all key marketing channels, with a strategic focus on retail environments, including digital advertising, traditional advertising, and in-store signage.

• Lead the 360° design approach for pop-up shops and new retail locations, encompassing visual merchandising concepts, promotional materials, and environmental graphics.

• Manage final production file preparation, including meticulous reformatting, resizing, and optimization for various print mediums to ensure flawless execution.

• Collaborate closely with the Creative Department (Copywriters, Art Directors, fellow Designers) to conceptualize and develop innovative marketing materials that strongly align with Knix's brand identity and campaign objectives.

• Design product labels, hangtags, and packaging assets, ensuring they meet industry standards, best practices, and reinforce the premium quality of Knix products.

• Partner with cross-functional teams such as Digital Advertising, Product Design, and Social Media to gather essential insights on initiatives, products, and customer preferences, while staying informed about evolving trends in the intimates and apparel sectors.

• Translate overarching campaign themes and strategic ideas into visually resonant assets that effectively capture the attention and loyalty of Knix customers.

• Proactively manage project timelines and deliverables, ensuring alignment with the brand’s campaign and product launch calendar to guarantee timely execution.

📝 Enhancement Note: The responsibilities highlight a blend of creative conceptualization and rigorous production execution. The expectation to "design pop-ups from a 360° approach" and "support final production reformatting, resizing, and preparing files for print" indicates a need for a designer who can think holistically about brand presentation in physical spaces and also manage the technical aspects of print production.

🎓 Skills & Qualifications

Education: Post-secondary diploma or degree in Graphic Design or a closely related field.

Experience: 3-4 years of dedicated experience in Graphic Design within a marketing or advertising context.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for comprehensive design execution.

• Demonstrated expertise in Figma for collaborative design workflows, prototyping, and asset management.

• Strong experience in marketing production, encompassing the creation and delivery of assets for campaigns.

• Proven track record in print production, including understanding file preparation, color profiles, and working with printers.

• Experience designing and implementing in-store signage and retail collateral that drives engagement and brand recognition.

• Excellent communication skills, with the ability to articulate abstract ideas and translate them into impactful visual designs.

• Highly collaborative spirit, with a demonstrated ability to work effectively within a team environment and contribute positively to group projects.

Preferred Skills:

• Additional experience with art direction, guiding visual concepts and creative execution.

• Strong conceptual thinking abilities, enabling the development of original and impactful campaign ideas.

• Skilled in photo retouching, ensuring high-quality imagery for all marketing materials.

• Extensive experience in packaging design, from concept to final production-ready files.

• Familiarity with UX/UI principles to inform design decisions for digital touchpoints.

• Knowledge of simple animation/motion techniques for engaging digital content.

📝 Enhancement Note: The required skills emphasize a strong foundation in core design software and practical production experience, particularly for physical retail environments. The preferred skills point towards a candidate who can grow into a more strategic and multi-disciplinary creative role, demonstrating a desire for continuous learning and skill expansion within the design discipline.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-4 distinct projects demonstrating end-to-end design execution, from concept to final asset delivery.

• Include examples of work specifically targeted for retail environments, such as in-store signage, promotional displays, or pop-up activations.

• Present projects that highlight proficiency in print production, including examples of print-ready files or final printed outputs.

• Feature at least one project that details the design of product packaging, labels, or hangtags, illustrating understanding of material and branding considerations.

Process Documentation:

• For each portfolio piece, briefly outline the design brief, your creative process, and the rationale behind key design decisions.

• Detail the specific tools and software used for each project (e.g., Adobe Creative Suite, Figma).

• Quantify results where possible, such as increased foot traffic, engagement rates, or successful campaign metrics driven by your designs.

• Explain your workflow for managing feedback and iterations from stakeholders, showcasing adaptability and collaboration.

📝 Enhancement Note: Given the role's strong focus on retail and print production, the portfolio should prominently feature examples of physical marketing collateral and packaging. Candidates should be prepared to articulate their design process, particularly how they translate brand strategy into tangible, effective visual solutions for physical spaces and products.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-4 years of experience in Toronto, ON, Canada, the estimated salary range is CAD $55,000 - $75,000 annually. This estimate considers the cost of living in Toronto and the specific requirements of the role, including retail and print production expertise.

Benefits:

• Comprehensive health, dental, and vision insurance plans to support employee well-being.

• Generous paid time off (PTO) policy, including vacation days, sick days, and personal days.

• Employee discount on Knix products, allowing team members to experience the brand firsthand.

• Opportunities for professional development, including workshops, training sessions, and access to industry resources.

• A supportive and collaborative work environment that values employee contributions and fosters growth.

• Potential for hybrid work arrangements or flexible scheduling, subject to team and business needs.

Working Hours: Standard full-time hours, typically 40 hours per week, with potential for occasional overtime during peak campaign periods or project deadlines. The role is primarily on-site in Toronto.

📝 Enhancement Note: The salary range is an estimate based on current market data for similar roles in Toronto, Canada, and Knix's position as a growing, innovative brand. Actual compensation will be determined by the candidate's experience, qualifications, and performance during the interview process. The benefits listed are common for full-time positions at companies of Knix's size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & E-commerce (Intimate Apparel, Activewear)

Company Size: While specific current employee numbers are not provided, Knix is described as one of the fastest-growing intimate apparel brands in North America, operating multiple retail locations and reaching millions of customers. This suggests a company that has scaled significantly and likely operates with the agility of a growing organization while maintaining the structure of an established brand.

Founded: 2013. Knix was founded with a mission to re-invent intimates for real life, emphasizing innovation and community empowerment. This relatively recent founding date positions Knix as a modern, forward-thinking brand that has rapidly achieved significant market recognition.

Team Structure:

• The Graphic Designer will be a key member of the Creative team, which includes Copywriters, Art Directors, and other Designers.

• This team likely collaborates closely with marketing, product design, and digital advertising departments, indicating a highly cross-functional operational structure.

Methodology:

• Knix emphasizes an "award-winning" and "innovative" approach to product development and customer experience, which likely extends to their creative processes.

• The brand is known for its "purpose-driven and authentic career" environment, suggesting a culture that values mission alignment and genuine contribution.

• The company focuses on "best-in-class customer experience," indicating that all creative output is geared towards enhancing customer perception and engagement.

Company Website: https://knix.com/

📝 Enhancement Note: Knix's culture appears to be defined by innovation, growth, community, and authenticity. For a Graphic Designer, this means an environment where creative ideas are encouraged, especially those that align with the brand's mission and enhance the customer experience across both digital and physical touchpoints. The emphasis on growth suggests opportunities for designers to expand their skill sets and contribute to a rapidly evolving brand.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-4 years of experience. It is a contributor role within the Creative department, with significant responsibility for executing visual assets, particularly for retail and production.

Reporting Structure: The Graphic Designer will report into the Creative Department, likely to an Art Director or Creative Lead, and will collaborate closely with other designers and copywriters.

Operations Impact: The Graphic Designer's work directly influences brand perception, customer engagement, and sales, particularly through retail environments, advertising, and product packaging. Their visual assets are critical for communicating brand values, product benefits, and campaign messaging, directly impacting consumer purchasing decisions and brand loyalty.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in retail design, print production, and packaging design, becoming a go-to specialist for these areas.

• Art Direction & Conceptualization: Potential to grow into roles with more art direction responsibilities, leading creative concepts for smaller campaigns or specific channels.

• Cross-functional Leadership: Develop stronger collaboration and project management skills by working closely with various departments, potentially leading design initiatives for specific product launches or marketing campaigns.

• Motion Graphics & UX/UI: Acquire new skills in motion animation or UX/UI design, expanding the designer's versatility and marketability within the creative field.

📝 Enhancement Note: The growth trajectory for this role likely involves deepening specialized skills in retail and print, or broadening into areas like art direction and motion graphics, aligning with the "preferred skills" mentioned. The company's rapid growth suggests that high performers could see opportunities for increased responsibility and leadership within the Creative team.

🌐 Work Environment

Office Type: The role is on-site in Toronto, ON, indicating a traditional office-based work environment. This setup fosters in-person collaboration, spontaneous idea sharing, and a tangible connection to the team and company culture.

Office Location(s): Toronto, Ontario, Canada. Specific details about the office amenities or accessibility are not provided, but being in a major urban center like Toronto suggests good public transportation links and proximity to amenities.

Workspace Context:

• The Creative team likely operates in a dynamic, collaborative space where designers, copywriters, and art directors can easily interact and brainstorm.

• Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially hardware (high-quality monitors, workstations) is expected.

• Opportunities for direct interaction with other departments (Marketing, Product, etc.) will be frequent, facilitating a holistic understanding of business objectives and creative challenges.

Work Schedule: A standard 40-hour work week is expected, primarily from Monday to Friday. However, given the fast-paced nature of marketing and retail, there may be occasional requirements for evening or weekend work to meet critical deadlines for product launches, campaigns, or retail events.

📝 Enhancement Note: The on-site requirement is a key differentiator for this role, signaling a preference for in-person collaboration and team synergy, which is often beneficial for creative roles involving tactile design elements like print and retail. This environment is suited for individuals who thrive on direct team interaction and a structured workday.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• First Interview: Typically with a hiring manager or senior member of the Creative team, focusing on your experience, design philosophy, and understanding of the Knix brand. Expect questions about your background in marketing production and retail design.

• Skills Assessment/Creative Challenge: A practical exercise, potentially involving designing a specific marketing asset or solving a design problem related to retail or print. This might be a take-home assignment or a timed in-office task.

• Portfolio Presentation: A session where you present your portfolio, discussing key projects, your design process, and how your work aligns with Knix's brand and objectives. Be prepared to articulate your rationale for design choices and highlight your impact.

• Final Interview: Potentially with a department head or cross-functional leader to assess cultural fit and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your experience in marketing production, print design, and retail collateral. If you have specific experience with packaging or pop-up design, highlight those.

• Tell a Story: For each project, clearly articulate the challenge, your role, your creative process, the tools you used, and the outcome or impact. Quantify results whenever possible.

• Showcase Technical Skills: Include examples of print-ready files, packaging details, or signage mockups to demonstrate your production capabilities.

• Brand Alignment: Ensure your portfolio reflects an understanding of brand consistency and how your designs support the Knix brand identity.

• Prepare for Discussion: Be ready to answer questions about your design choices, how you handle feedback, and how you stay updated on design trends.

Challenge Preparation:

• Understand the Brief: Thoroughly read and understand any creative brief provided for a design challenge. Ask clarifying questions if needed.

• Focus on Retail: If the challenge involves retail, consider aspects like customer journey, brand visibility, and material constraints.

• Showcase Process: Even in a timed exercise, try to outline your thought process. If it's a take-home, clearly document your steps and rationale.

• Presentation: Practice presenting your work concisely and confidently, highlighting the key elements that make your design effective.

📝 Enhancement Note: The interview process will likely assess both creative talent and practical execution skills, with a strong emphasis on retail and production. Candidates should prepare a portfolio that directly addresses these requirements and be ready to articulate their design process and impact with specific examples.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design tasks, including Photoshop for image editing and manipulation, Illustrator for vector graphics and illustrations, and InDesign for layout and print design.

• Figma: Crucial for collaborative design workflows, prototyping, and creating scalable assets, especially for digital marketing channels.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) might be beneficial for understanding customer segmentation and tailoring visual content, although direct use is unlikely for this role.

• Understanding of marketing automation platforms (e.g., Mailchimp, Klaviyo) could help in designing effective email campaigns and digital ads.

📝 Enhancement Note: The core tools are Adobe Creative Suite and Figma. Proficiency in these is non-negotiable. Experience with tools that support marketing production and digital asset management is also highly valued. While direct use of analytics or CRM might not be required, an understanding of how design impacts these areas is a plus.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to re-invent and offer unique solutions, as seen in their product development and brand approach. Designers are encouraged to bring fresh ideas.

• Authenticity: A commitment to genuine representation and mission-driven work. Designs should reflect real life and empower individuals.

• Collaboration: A strong emphasis on teamwork and open communication across departments, fostering a supportive and integrated work environment.

• Customer-Centricity: All creative efforts are geared towards enhancing the customer experience, from online browsing to in-store visits. Designs should resonate deeply with the target audience.

• Agility & Results-Driven: The ability to execute high-quality work efficiently and meet tight deadlines in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: The Graphic Designer will work closely with marketing, product, and digital teams, requiring clear communication and a shared understanding of project goals.

• Feedback Exchange: An open culture for giving and receiving constructive feedback is essential for refining designs and ensuring alignment with brand standards and campaign objectives.

• Shared Vision: A collective effort to translate campaign themes and brand stories into visually compelling narratives that resonate with the Knix community.

📝 Enhancement Note: Knix values a culture where creativity is balanced with business objectives and a strong sense of purpose. Designers are expected to be team players who can contribute to a collaborative atmosphere while maintaining a focus on delivering impactful, brand-aligned visual assets.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Retail & Digital Demands: Effectively designing for both the immediate, tangible needs of retail spaces and the dynamic requirements of digital marketing channels.

• Maintaining Brand Consistency: Ensuring a unified visual voice across a wide array of touchpoints, from product tags to large-scale in-store signage and digital ads.

• Fast-Paced Environment: Adapting to tight deadlines and multiple project priorities common in a rapidly growing brand.

• Translating Abstract Concepts: Effectively visualizing abstract brand messages or campaign themes into concrete, engaging graphic assets.

Learning & Development Opportunities:

• Retail & Experiential Design: Deepen expertise in designing for physical spaces, understanding customer flow, and creating impactful in-store experiences.

• Print Production Mastery: Gain advanced knowledge in print techniques, material selection, and pre-press processes to elevate packaging and collateral design.

• Motion Graphics & Animation: Develop skills in creating dynamic visual content for digital platforms, enhancing engagement and storytelling capabilities.

• Cross-Departmental Exposure: Gain broader business acumen by working closely with marketing, product development, and e-commerce teams, understanding how design contributes to overall business success.

📝 Enhancement Note: The challenges are inherent to a multi-channel brand focused on both digital and physical presence. Growth opportunities are geared towards expanding specialized skills relevant to the brand's core strengths in apparel and retail, as well as acquiring new capabilities in digital design and animation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex marketing campaign into a cohesive set of visual assets for both digital and print. What was your approach?" (Focus on process, collaboration, and understanding of channel differences.)

• "How do you ensure brand consistency across various marketing materials, especially when working with different teams or external vendors?" (Highlight your process for brand guidelines, file management, and communication.)

Company & Culture Questions:

• "What interests you about Knix and our mission to re-invent intimates?" (Research the brand's values, products, and recent campaigns. Connect your personal values or design philosophy to theirs.)

• "How do you approach receiving and incorporating feedback on your designs?" (Emphasize your collaborative nature and willingness to iterate based on constructive input.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your experience and suitability for the role. Then, dive into 2-3 key projects that best demonstrate your skills in retail, print production, and marketing asset creation.

• Focus on Impact: For each project, clearly articulate the objective, your role, your creative process, and the measurable results or impact of your design. Use visuals effectively to showcase your work.

• Explain Your Process: Be ready to discuss the tools you used, your decision-making rationale, and how you handled any challenges or feedback.

• Tailor to Knix: Emphasize how your skills and experience align with Knix's brand, mission, and the specific requirements of this Graphic Designer role.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical design execution, understanding of retail and print production, and the ability to integrate into Knix's collaborative, mission-driven culture. Be ready to showcase your portfolio with specific examples that directly address the job requirements.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio prominently features at least 3-5 projects demonstrating your expertise in marketing production, print design, and retail collateral. Prioritize examples of in-store signage, packaging, or pop-up designs.

• Resume Optimization: Tailor your resume to highlight the required skills and experience, using keywords such as "Graphic Design," "Marketing Production," "Print Production," "Adobe Creative Suite," and "Figma." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, the impact of your work, and how your skills align with Knix's brand and the specific demands of this role. Prepare to discuss your experience with retail and print.

• Company Research: Familiarize yourself with Knix's products, brand mission, recent campaigns, and company values. Understand their approach to customer experience and their presence in both digital and physical retail spaces.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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