Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Independence Pet Group

Location: Remote (Ohio, United States of America; Illinois, United States of America)

Job Type: Full-Time

Category: Marketing & Design

Date Posted: March 12, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a mid-level Graphic Designer position focused on bringing established pet health brands to life across various digital and print touchpoints.

• The Graphic Designer will work within a collaborative creative team, supporting a portfolio of well-known pet insurance brands, including Figo, ASPCA Pet Health Insurance, AKC Pet Insurance, and Pets Plus Us.

• The position emphasizes designing smart, engaging, and on-brand creative within a fast-paced, multi-brand environment, catering to both B2C and B2B audiences.

• Success in this role requires a detail-obsessed, curious designer who values craft, understands the connection between strong design and marketing goals, and can translate strategy into thoughtful execution.

📝 Enhancement Note: While the job title is "Graphic Designer," the context of supporting "pet insurance brands" and "marketing goals" suggests a strong connection to Go-To-Market (GTM) strategies. The emphasis on B2C and B2B audiences, along with collaboration with marketing partners, indicates this role will contribute to revenue-generating activities through compelling visual communications. The "mid-level" designation implies a need for demonstrated independence on projects while still benefiting from senior guidance, aligning with typical operations and marketing support roles.

📈 Primary Responsibilities

• Independently design and iterate on existing marketing materials across digital and print channels, demonstrating a growing mastery of each brand’s visual language and visual systems.

• Support a diverse portfolio of pet insurance brands (Figo, ASPCA Pet Health Insurance, AKC Pet Insurance, Pets Plus Us) across Direct-to-Consumer (DTC) and Partnership marketing channels, ensuring brand consistency.

• Collaborate closely with the Creative Director, three Senior Designers, and cross-functional marketing partners to deliver cohesive creative solutions.

• Lead small-to-moderate design projects under the guidance of senior team members, managing tasks, timelines, and deliverables to ensure on-time project completion.

• Translate creative direction, briefs, and established brand standards into polished visual executions that align with marketing objectives and campaign strategies.

• Develop compelling layouts and visual concepts, effectively presenting work for review and approval, and incorporating feedback efficiently to refine designs.

• Maintain brand consistency and high visual quality across all deliverables, from digital ads to print collateral and internal communications.

• Support production needs such as image resizing, color correction, copy updates, and final file preparation for various media outputs.

• Source photography and visual assets with meticulous attention to detail, ensuring alignment with brand guidelines and overall aesthetic.

• Proactively identify opportunities to improve design processes, workflows, or efficiencies within the creative team, contributing to operational excellence.

• Work independently on moderately complex projects while seeking guidance on higher-complexity initiatives, demonstrating a proactive learning approach.

• Adapt quickly in a fast-paced, multi-brand environment and contribute actively to team brainstorming and problem-solving sessions.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management, crucial for roles supporting GTM efforts. The emphasis on "brand consistency," "marketing goals," and "B2C/B2B audiences" points towards a need for understanding how design directly impacts customer acquisition and retention. The requirement to "improve design processes" also suggests an awareness of operational efficiency within the creative function.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of professional graphic design experience, with a proven track record in creating compelling digital and print marketing materials.

Required Skills:

• Creative thinker with a passion for excellent design and a strong enthusiasm for collaborative teamwork within a creative environment.

• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) is essential for creating and delivering high-quality design assets.

• Solid understanding of fundamental visual design principles, including layout, visual hierarchy, color theory, and typography.

• Demonstrated experience working within established brand systems and adhering to style guides to maintain brand integrity.

• Strong communication and collaboration skills, enabling effective interaction with team members and cross-functional partners.

• Comfortable receiving and applying constructive feedback to refine designs and improve project outcomes.

• Highly organized with strong time management and multitasking abilities to handle multiple projects and deadlines in a dynamic setting.

• Detail-oriented with a sharp eye for quality, consistency, and accuracy in all design work.

• Proactive mindset with a desire to improve processes and contribute to team growth and efficiency.

Preferred Skills:

• Figma experience is strongly preferred, reflecting a growing industry standard for collaborative design and prototyping.

• Experience with visual systems and brand development is a plus, indicating a deeper understanding of brand architecture and management.

📝 Enhancement Note: The emphasis on Figma, combined with Adobe Creative Suite, highlights the importance of modern design tools for efficient GTM asset production. The requirement for experience with both B2C and B2B audiences is crucial for roles supporting diverse marketing strategies. The "proactive mindset" and "desire to improve processes" are key indicators of potential for contributing to operational efficiency beyond pure design tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, well-curated design portfolio demonstrating a range of digital and print work is mandatory for consideration.

• The portfolio should clearly showcase the ability to create compelling design work that aligns with brand standards and marketing objectives.

• Examples of work within established brand systems and adherence to style guides should be highlighted.

Process Documentation:

• While not explicitly stated as a deliverable, the role's responsibilities imply an understanding of design workflows from concept to production.

• Candidates should be prepared to discuss their process for translating creative briefs into finished assets, managing feedback, and preparing files for various outputs.

• The ability to articulate how design processes contribute to efficiency and brand consistency will be valued.

📝 Enhancement Note: The requirement for a portfolio is standard for design roles but is particularly critical for GTM positions where visual output directly impacts brand perception and conversion rates. The implied need to discuss design processes suggests an operational awareness of workflow management and efficiency within creative production.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive full medical, dental, and vision insurance.

• Basic Life Insurance at no cost to the employee.

• Company-paid short-term and long-term disability insurance.

• 12 weeks of 100% paid Parental Leave.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Retirement savings plan.

• Personal Paid Time Off.

• Paid holidays and company-wide Wellness Day off.

• Paid time off to volunteer at nonprofit organizations.

• Commuter Benefits.

• Group Pet Insurance (highly relevant given the company's industry).

• On-the-job training and skills development opportunities.

Working Hours:

• Standard full-time work schedule, likely around 40 hours per week.

• As a remote role, there is inherent flexibility in managing daily tasks, but consistent availability for team collaboration and project deadlines will be expected.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level Graphic Designers in the US, considering the company's industry and the remote work arrangement. The comprehensive benefits package is typical for a mid-sized to large organization aiming to attract and retain talent, with specific benefits like Group Pet Insurance aligning perfectly with the company's mission. The mention of "on the job training and skills development" is particularly relevant for a mid-level role seeking growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pet Health and Insurance. Independence Pet Group (IPG), a subsidiary of Independence Pet Holdings (IPH), operates within the rapidly growing pet care market, focusing on insurance, well-being, safety, and related services. The company manages a portfolio of modern pet health brands, aiming to simplify the pet parenting journey.

Company Size: While not explicitly stated, the existence of a corporate holding company (IPH) managing multiple brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, AKC Pet Insurance) suggests a significant organizational structure, likely ranging from several hundred to over a thousand employees.

Founded: Independence Pet Holdings (IPH) was established in 2021. This indicates a relatively young, modern, and potentially agile corporate entity.

Team Structure:

• The Graphic Designer will join a collaborative creative team that includes a Creative Director and three Senior Designers.

• This team operates within a larger marketing function and collaborates closely with other cross-functional marketing partners.

Methodology:

• The company emphasizes building solutions to simplify the pet parenting journey and improve pet well-being, suggesting a customer-centric approach.

• A multi-brand and omni-channel strategy is employed, requiring cohesive and adaptable design across various platforms.

• Data-driven decision-making is implied through the focus on marketing goals, suggesting that design effectiveness may be measured against performance metrics.

Company Website: https://www.independencepetgroup.com/

📝 Enhancement Note: The company's recent founding (2021) suggests a modern organizational culture, potentially valuing innovation and agility. The "multi-brand" approach means the design team must be adept at managing distinct visual identities while maintaining overall brand integrity, a key operational challenge in marketing. The "pet-centric" mission is a strong cultural driver.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role. It signifies a step beyond entry-level design responsibilities, requiring the ability to work independently on moderate projects, manage timelines, and contribute to team strategy under senior guidance. It is a foundational role within a marketing and creative operations structure.

Reporting Structure: The Graphic Designer reports to the Creative Director and works closely with Senior Designers. This structure provides mentorship and learning opportunities, preparing the designer for more complex project leadership and potentially senior design roles.

Operations Impact: The Graphic Designer's work directly impacts the Go-To-Market (GTM) strategy by creating visually compelling assets that drive brand awareness, customer engagement, and ultimately, customer acquisition and retention for IPG's portfolio of pet insurance brands. Strong design directly supports marketing campaign effectiveness and revenue generation.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in digital and print design, master brand systems for multiple clients, and potentially learn advanced design tools like Figma and prototyping.

• Project Leadership: As experience grows, the designer can take on lead roles for more complex design projects, gaining experience in client management (internal stakeholders) and strategic creative development.

• Specialization: Potential to specialize in specific areas of design (e.g., digital advertising, web design, motion graphics) based on project needs and personal interest, supported by company training.

• Career Progression: A clear path exists towards Senior Graphic Designer roles within IPG, or potentially into specialized creative roles within marketing operations.

📝 Enhancement Note: The "mid-level" designation implies a need for candidates who can operate with some autonomy but are still keen to learn and grow. The direct link to GTM success means this role is integral to achieving business objectives, offering significant impact and visibility. The growth opportunities are framed around skill development and increased responsibility, common in operations-focused career paths.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and the ability to work from any location within the United States, with potential geographic considerations for tax and payroll purposes (Ohio and Illinois are listed).

Office Location(s): While the role is remote, the company has headquarters and operations likely centered around Ohio and Illinois, as indicated by the location data. This might imply opportunities for occasional team meetups or company events in these regions.

Workspace Context:

• The remote setup necessitates a self-disciplined approach to managing the workday and maintaining productivity.

• Collaboration will primarily occur through digital tools (e.g., Slack, Zoom, project management software), requiring strong virtual communication skills.

• Access to necessary design software and a reliable internet connection will be essential for successful performance.

Work Schedule:

• A standard 40-hour work week is expected, typical for full-time employment.

• The remote nature allows for some flexibility in structuring the workday, but adherence to core working hours for team meetings and collaborative sessions will be important.

📝 Enhancement Note: The fully remote nature of this role is a key aspect of its work environment, requiring candidates to be self-motivated and proficient in remote collaboration tools. The mention of "Ohio" and "Illinois" as derived locations might suggest these are key states for remote employees, potentially influencing tax implications or offering optional in-person meetups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• First Interview: A conversation with the hiring manager (likely Creative Director or a Senior Designer) to discuss experience, design philosophy, portfolio highlights, and cultural fit.

• Design Challenge/Portfolio Review: A more in-depth session where candidates may be asked to walk through their portfolio, discuss specific projects, their process, and how they approach design challenges. A practical design exercise might also be assigned.

• Cross-functional Interview: Potentially an interview with marketing partners or other stakeholders to assess collaboration skills and understanding of marketing objectives.

• Final Interview: With senior leadership for final approval.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest digital and print work, focusing on projects that demonstrate your ability to meet the role's requirements (brand consistency, B2C/B2B, design principles).

• Tell a Story: For each project, briefly describe the objective, your role, the challenges, your process, and the outcome/impact. Use visuals effectively.

• Highlight Process: Explain your design thinking, how you incorporate feedback, and your approach to problem-solving. Demonstrate your understanding of workflow and efficiency.

• Show Brand Adaptability: Include examples of working within established brand guidelines and how you maintained consistency.

• Prepare for Figma: If you have Figma experience, be ready to discuss it. If not, be prepared to discuss your willingness and ability to learn it quickly.

Challenge Preparation:

• Understand the Brands: Familiarize yourself with Independence Pet Group's portfolio brands (Figo, ASPCA Pet Health Insurance, AKC Pet Insurance, Pets Plus Us) and their current marketing.

• Review Design Principles: Refresh your knowledge of typography, layout, color theory, and visual hierarchy.

• Practice Presenting: Rehearse presenting your portfolio and any potential design challenge responses concisely and clearly.

• Think Operationally: Consider how design supports marketing goals and contributes to business objectives. Be ready to discuss efficiency in your design process.

📝 Enhancement Note: The emphasis on a portfolio and the potential for a design challenge are critical for this role. Candidates should prepare to articulate their design process and its connection to business outcomes, a key aspect of GTM and marketing operations. The mention of Figma preference signals the need for candidates to be proficient or quick learners of modern design tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, InDesign, and Photoshop for creating and manipulating graphic assets across digital and print media.

• Figma: Strongly preferred. This tool is crucial for collaborative design, prototyping, and building design systems, reflecting modern GTM workflow needs.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, but understanding how designs are deployed through marketing automation platforms or CRM-integrated campaigns would be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and the strong preference for Figma highlights the core technology stack. Proficiency here is non-negotiable and directly impacts the efficiency of GTM asset production. Understanding how designs integrate with broader marketing automation or CRM systems, even indirectly, adds value.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A strong emphasis on creating polished, high-quality design work that reflects expertise and attention to detail.

• Collaboration: Valuing teamwork, open communication, and the ability to work effectively with senior designers and cross-functional partners.

• Brand Integrity: A commitment to maintaining brand consistency and visual standards across all creative outputs.

• Efficiency & Improvement: A proactive mindset towards optimizing design processes and workflows to enhance team productivity.

• Customer-Centricity: Designing with the end-user (pet parents) in mind, contributing to a simplified and positive pet parenting journey.

Collaboration Style:

• The team operates with a collaborative structure, involving direct mentorship from Senior Designers and the Creative Director.

• Cross-functional collaboration with marketing partners is essential, requiring clear communication and the ability to translate marketing needs into effective design solutions.

• An open feedback culture is implied, where constructive criticism is welcomed and used for iteration and improvement.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and operational efficiency. The "customer-centricity" aligns with GTM goals, ensuring that design efforts are focused on audience needs. The collaborative style is crucial for a remote team to function effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Brand Management: Balancing the distinct visual identities of multiple pet insurance brands while ensuring overall brand cohesion and adherence to company-wide standards can be demanding.

• Fast-Paced Environment: Working in a dynamic, multi-brand setting requires agility and the ability to manage multiple projects with varying deadlines effectively.

• Remote Collaboration: Ensuring seamless communication and collaboration with team members and stakeholders across different locations.

• Translating Strategy to Design: Effectively interpreting marketing briefs and strategic goals into visually compelling and effective design solutions.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunity to master Figma and potentially other design or prototyping tools.

• Brand System Expertise: Deepen understanding of brand architecture and visual system management for a diverse portfolio.

• Cross-Functional Exposure: Gain insights into broader marketing strategies and campaign execution by working with various marketing teams.

• Mentorship: Benefit from guidance from experienced Senior Designers and a Creative Director, fostering professional growth.

📝 Enhancement Note: The challenges are typical for roles in fast-moving marketing departments, particularly those with multiple brands. The growth opportunities are geared towards enhancing technical skills, strategic understanding, and professional development, aligning with typical career progression in creative operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final deliverable, especially in a multi-brand environment." (Focus on workflow, collaboration, and iteration.)

• "How do you ensure brand consistency across different marketing channels and for different brands?" (Highlight attention to detail, brand guidelines, and systemic thinking.)

• "Walk us through a project in your portfolio where you had to adapt to constructive feedback. How did you incorporate it, and what was the outcome?" (Demonstrate receptiveness to feedback and problem-solving.)

Company & Culture Questions:

• "What interests you about Independence Pet Group and the pet insurance industry?" (Show genuine interest and research.)

• "How do you approach collaboration within a remote creative team and with cross-functional partners?" (Emphasize communication, proactivity, and teamwork.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your skills relevant to this role (digital, print, brand adherence, B2C/B2B).

• Structure Your Narrative: For each project, outline the problem, your approach, your specific contributions, and the results or learnings.

• Highlight Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Suite and Figma (or your learning plan for Figma).

• Emphasize Process: Clearly explain your workflow, how you handle feedback, and your problem-solving methodology.

• Connect to Business Goals: Articulate how your design work supports marketing objectives and contributes to the company's success.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also an understanding of marketing strategy, operational efficiency, and collaborative best practices, especially within a remote setting. The portfolio presentation is key to showcasing practical application and strategic thinking.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Independence Pet Group careers page.

• Resume Optimization: Tailor your resume to highlight your 3+ years of professional graphic design experience, proficiency in Adobe Creative Suite, any Figma experience, and success in creating digital and print marketing materials for B2C and B2B audiences. Quantify achievements where possible (e.g., "Designed assets that contributed to a X% increase in campaign engagement").

• Portfolio Preparation: Ensure your design portfolio is up-to-date, easily accessible (via link or attachment), and showcases a diverse range of your best digital and print work. Organize it to tell the story of your design process and impact.

• Company Research: Familiarize yourself with Independence Pet Group, its subsidiary Independence Pet Holdings, and its portfolio of brands (Figo, ASPCA Pet Health Insurance, AKC Pet Insurance, Pets Plus Us). Understand their mission and market position.

• Interview Practice: Prepare to discuss your design process, your experience with brand systems, your collaboration style, and how you approach challenges, especially within a remote and multi-brand context. Be ready to present your portfolio confidently.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.