Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Crumbl

Location: Provo, UT

Job Type: Full Time

Category: Creative & Media / Marketing Operations

Date Posted: May 07, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-quality graphic designs across diverse mediums and platforms, ensuring strict adherence to corporate branding guidelines.

• Collaborate closely with internal creative teams and stakeholders to strategize, ideate, and deliver impactful visual assets for marketing campaigns and brand initiatives.

• Leverage a strong understanding of design principles, current trends, and strategic thinking to produce creative that is both visually appealing and effectively communicates key messages.

• Manage multiple design projects simultaneously, ensuring timely delivery and meeting all project deadlines within a fast-paced, hyper-growth environment.

📝 Enhancement Note: While the raw job description focuses on general graphic design, this role within a rapidly growing company like Crumbl strongly suggests a need for operational efficiency and a data-informed creative approach, hinting at a connection to marketing operations or GTM functions. The emphasis on "strategic mindset," "current trends," and "impactful communication" aligns with Go-To-Market strategies.

📈 Primary Responsibilities

• Conceptualize and produce visually compelling designs for digital and print collateral, including social media graphics, website assets, marketing materials, and internal communications.

• Collaborate with marketing, product, and other cross-functional teams to translate business objectives into creative visual solutions that resonate with target audiences.

• Receive and incorporate constructive feedback from Art Directors and other senior leadership to refine designs and ensure alignment with brand standards and project goals.

• Contribute to the development of creative briefs, shoot lists, and project plans, ensuring all design deliverables are aligned with strategic objectives and timelines.

• Maintain an organized system for design assets, project files, and version control, facilitating efficient collaboration and retrieval of materials.

• Stay abreast of industry trends, emerging design technologies, and competitor creative strategies to continuously elevate the quality and impact of Crumbl's visual communications.

• Prepare and deliver weekly status reports, detailing project progress, identified challenges, and upcoming milestones to relevant stakeholders.

📝 Enhancement Note: The responsibility to "Approach projects with a strategic mindset and tap into current trends to deliver creative that is impactful and communicates clearly" and "Specific projects and design responsibilities subject to change depending on team expertise and needs" suggests a need for adaptability and a proactive approach to design, common in dynamic GTM environments.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional graphic design experience, with a proven track record of producing high-quality creative assets. Experience in a fast-paced, hyper-growth company is highly advantageous.

Required Skills:

• Exceptional proficiency in the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, XD, and After Effects.

• Strong foundational knowledge of graphic design principles, including typography, color theory, layout, composition, and branding.

• Proven ability to interpret creative briefs and translate them into visually engaging designs that meet strategic objectives.

• Excellent problem-solving, decision-making, and project management skills, with a keen eye for detail and accuracy.

• Highly organized and self-motivated, with the capacity to work independently and as part of a collaborative team.

Preferred Skills:

• Experience with motion graphics and animation for digital campaigns.

• Familiarity with A/B testing creative assets for performance optimization.

• Understanding of UX/UI principles for digital design applications.

• Experience in the food & beverage or retail industry.

📝 Enhancement Note: The requirement for "BA or BFA degree in graphic design, advertising, or related field" and "Must submit a portfolio or will not be considered" are standard for design roles. The emphasis on Adobe Creative Suite and "Strong management, problem solving, and decision-making skills" points towards a mid-level role requiring operational competence in design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of design projects across various mediums (print, digital, social media, branding).

• Demonstrate a clear understanding of design strategy and how creative solutions align with business objectives.

• Include case studies or project descriptions that highlight your role, the design process, challenges faced, and the measurable impact of your work.

Process Documentation:

• Portfolio pieces should implicitly or explicitly demonstrate your design process, from initial concept and ideation through to final asset delivery and refinement based on feedback.

• Highlight examples where you adapted your approach based on feedback or changing project requirements, showcasing flexibility and problem-solving skills.

• Where possible, include metrics or qualitative feedback that illustrates the effectiveness of your designs, demonstrating an understanding of impact.

📝 Enhancement Note: For a graphic design role that touches on GTM strategy, the portfolio must go beyond just aesthetics. It needs to show how the designer thinks strategically and can execute designs that drive business outcomes, which is a critical aspect of operations within a creative function.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.

• Generous Paid Time Off (PTO) policy: 15 days per year.

• 10 Paid Holidays throughout the year.

• Paid Parental Leave to support new parents.

• Personal phone bill reimbursement for increased connectivity.

• Gym reimbursement to promote employee wellness and fitness.

• Corporate DoorDash® DashPass membership for convenient food delivery.

• Regular company and team activities fostering a strong sense of community and engagement.

• 401k retirement savings plan with a competitive matching contribution.

Working Hours:

• Standard full-time work schedule, typically 40 hours per week. While the role is on-site, there may be occasional flexibility required to meet project deadlines or accommodate specific team needs.

📝 Enhancement Note: The salary estimate is based on data from reputable sources like Glassdoor, Salary.com, and LinkedIn, adjusted for the Provo, UT location and the specified 2-5 years of experience. The benefits listed are directly from the job description and are presented to highlight their value to a full-time employee.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Retail / Dessert Industry

Company Size: Over 1,000 locations (franchised), indicating a significant operational footprint and a rapidly expanding corporate structure.

Founded: 2017, signifying a relatively young company that has experienced hyper-growth, fostering a dynamic and innovative culture.

Team Structure:

• The Graphic Designer will likely be part of a Creative or Marketing team, potentially within a larger Marketing department. This team is expected to be collaborative and fast-paced.

• Reporting structure will likely involve reporting to an Art Director or a Marketing Manager, with close collaboration across various departments such as Marketing, Operations, and Franchisee Support.

Methodology:

• Design projects are approached with a strategic mindset, focusing on creating impactful visuals that align with brand messaging and business goals.

• Workflow planning involves collaborating with internal teams to ideate, strategize, and deliver assets, often with tight deadlines.

• Emphasis is placed on maintaining high-quality output while adapting to evolving team needs and project requirements.

Company Website: crumblcookies.com

📝 Enhancement Note: Crumbl's rapid expansion from 2017 to over 1000 locations implies a culture that values speed, innovation, and strong operational execution. The "hyper-growth" aspect suggests a demanding yet rewarding environment where designers can see the direct impact of their work.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is for an individual with established design skills and a foundational understanding of how design supports business objectives. It requires the ability to work independently on assigned projects and contribute to broader creative strategies.

Reporting Structure: The Graphic Designer will report to a senior member of the creative or marketing team, such as an Art Director or Marketing Manager. They will collaborate extensively with peers within the creative department and stakeholders across other business functions.

Operations Impact: The Graphic Designer's work directly influences Crumbl's brand perception, marketing campaign effectiveness, and customer engagement. High-quality, on-brand visuals are critical for driving sales, supporting franchise operations, and maintaining brand consistency across a vast network of locations.

Growth Opportunities:

• Specialization: Potential to specialize in areas like digital design, motion graphics, branding, or packaging design as the company continues to grow.

• Leadership: Opportunity to develop into a Senior Graphic Designer or Art Director role, potentially leading design initiatives and mentoring junior designers.

• Skill Development: Access to ongoing learning opportunities, including workshops, conferences, and training on new design software and creative techniques, supported by company reimbursements and a culture of continuous improvement.

📝 Enhancement Note: The "hyper-growth" environment at Crumbl is a significant factor for career growth. It implies frequent opportunities for individuals to take on more responsibility, expand their skill sets, and advance into leadership roles as the company scales.

🌐 Work Environment

Office Type: The role is on-site at Crumbl HQ in Provo, UT. This suggests a traditional office setting designed to foster collaboration and innovation among the corporate team.

Office Location(s): Provo, Utah, USA. This location offers a specific regional context for the work environment.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with other creative professionals and cross-functional teams.

• Access to industry-standard design tools and technology, including the full Adobe Creative Suite, is a given.

• Opportunities for team interaction will be frequent, facilitating brainstorming, feedback sessions, and project alignment.

Work Schedule: A standard 40-hour work week is expected. While on-site, the dynamic nature of a hyper-growth company might occasionally require flexibility to meet critical project deadlines or support urgent campaign needs.

📝 Enhancement Note: Being on-site in Provo, UT, means the designer will be immersed in the company's core culture and have direct access to leadership and collaborative opportunities, which is often preferred for creative roles requiring close team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be prepared to articulate your design process and strategic thinking.

• Design Challenge: Likely an on-site or remote design exercise to evaluate your practical skills, problem-solving abilities, and speed under a timed condition. Focus on demonstrating your understanding of Crumbl’s brand.

• Interviews: Multiple rounds of interviews with hiring managers, Art Directors, and potentially other team members. Questions will cover design philosophy, collaboration style, experience with Adobe Suite, and ability to work in a fast-paced environment.

• Portfolio Presentation: You may be asked to present your portfolio, walking through key projects, explaining your creative process, and highlighting the business impact of your designs.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to Crumbl's brand and the requirements of this role (e.g., food/retail, social media, branding).

• For each project, clearly outline the brief, your role, the design process, any challenges, and the outcome or impact. Quantify results where possible.

• Ensure your portfolio is easily accessible (e.g., a personal website, Behance, or a well-organized PDF).

Challenge Preparation:

• Familiarize yourself with Crumbl's current branding, marketing campaigns, and social media presence to understand their visual language.

• Practice designing under time constraints, focusing on delivering a well-reasoned concept rather than absolute perfection.

• Be prepared to articulate the strategic rationale behind your design choices, even for a hypothetical challenge.

📝 Enhancement Note: The emphasis on "portfolio or will not be considered" and the need to "Approach projects with a strategic mindset" means the interview process will scrutinize not just artistic skill but also the designer's ability to think operationally and contribute to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Core): Photoshop, Illustrator, InDesign, XD. These are essential for all aspects of graphic design, from photo manipulation and vector illustration to layout and prototyping.

• Adobe After Effects: Required for motion graphics and animation, crucial for engaging digital content.

• Project Management Tools: Likely platforms like Asana, Trello, or Jira, used for tracking project status, deadlines, and task assignments.

• Collaboration Tools: Slack or Microsoft Teams for real-time communication and file sharing.

Analytics & Reporting:

CRM & Automation:

• Less direct application for a Graphic Designer, but awareness of how CRM and marketing automation platforms (e.g., HubSpot, Marketo) are used to deploy creative assets can be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is explicitly stated as a requirement. The mention of XD also suggests a need for digital design capabilities, potentially for web or app interfaces, which ties into broader GTM technology stacks.

👥 Team Culture & Values

Operations Values:

• Excellence: Continually raising the bar for creative excellence, ensuring all designs are of the highest quality and impactful.

• Collaboration: Working effectively with internal teams and other creatives to achieve shared goals.

• Strategic Thinking: Approaching design challenges with a clear understanding of business objectives and market trends.

• Adaptability: Being flexible and thriving in a dynamic, fast-paced, hyper-growth environment.

• Detail Orientation: Maintaining a high level of accuracy and precision in all design work.

Collaboration Style:

• The team likely operates with a high degree of cross-functional collaboration, requiring designers to communicate effectively with marketing, operations, and potentially franchise partners.

• A culture of constructive feedback is implied, with designers receiving input from Art Directors and other stakeholders to refine their work.

• Knowledge sharing and collaborative ideation are expected, fostering a creative environment where ideas are openly exchanged to produce the best possible outcomes.

📝 Enhancement Note: The company's "hyper-growth" and "fastest-growing cookie company" status strongly suggest a culture that values speed, innovation, and a results-oriented approach. Designers are expected to not only be creative but also efficient and responsive to business needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Managing a high volume of design requests within tight deadlines in a hyper-growth company requires exceptional time management and prioritization skills.

• Brand Consistency: Maintaining strict brand consistency across a rapidly expanding franchise network while also introducing fresh creative concepts can be challenging.

• Ambiguity: Navigating evolving project requirements and strategic shifts common in fast-growing organizations requires adaptability and proactive problem-solving.

• Feedback Integration: Effectively incorporating diverse feedback from multiple stakeholders while preserving the integrity of the design vision.

Learning & Development Opportunities:

• Skill Expansion: Opportunities to learn and master new design software, techniques (e.g., motion graphics, UI/UX design), and creative strategies.

• Industry Exposure: Potential to attend industry conferences or workshops to stay current with design trends and best practices.

• Mentorship: Guidance from senior creative leaders and Art Directors, fostering professional growth and skill development.

• Career Advancement: Clear pathways for progression into senior design roles, art direction, or specialized creative functions within the expanding organization.

📝 Enhancement Note: The "hyper-growth" nature of Crumbl presents both challenges (pace, ambiguity) and significant opportunities for rapid career advancement and skill diversification for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Focus on strategic alignment and problem-solving).

• "How do you stay updated on current design trends and incorporate them into your work while maintaining brand integrity?" (Highlight continuous learning and strategic application).

Company & Culture Questions:

• "What appeals to you about Crumbl's brand and our rapid growth?" (Show genuine interest and understanding of the company's mission).

• "How do you handle working in a fast-paced, potentially ambiguous environment with shifting priorities?" (Emphasize adaptability, proactivity, and resilience).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a compelling story about the project's objective, your creative process, the challenges, and the measurable impact.

• Metrics Focus: Where possible, quantify the success of your designs (e.g., "This social media campaign led to a 15% increase in engagement," "This packaging redesign improved shelf visibility").

• Brand Alignment: Clearly articulate how your designs align with Crumbl's brand identity and target audience.

• Tool Proficiency: Be prepared to discuss your specific use of Adobe Creative Suite tools and how they enable efficient and high-quality design execution.

📝 Enhancement Note: Given the role's connection to a GTM strategy and the company's hyper-growth, interviewers will be looking for candidates who are not just skilled designers but also strategic thinkers who can contribute to business objectives and thrive in a dynamic operational environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to showcase projects most relevant to Crumbl's brand, focusing on examples of strong branding, digital assets, and impactful creative campaigns. Ensure your portfolio clearly articulates your design process and strategic thinking.

• Resume Optimization: Highlight your experience with the Adobe Creative Suite, your ability to manage multiple projects, and any experience within fast-paced or hyper-growth environments. Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, how you incorporate feedback, and your understanding of strategic design. Prepare to present your portfolio and discuss how your skills align with Crumbl's needs.

• Company Research: Thoroughly research Crumbl's brand, marketing efforts, and recent news to demonstrate your understanding of their business and culture. Be ready to discuss what excites you about their growth trajectory and how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.