Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Ada

Location: Remote - Canada

Job Type: Full-time

Category: Creative & Media / Marketing / Technology

Date Posted: 2025-10-27

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling graphics and narratives that communicate the transformative power of AI in customer experiences, spanning campaigns, presentations, digital content, and social media.

• Translate intricate concepts into clear, engaging visual assets, ensuring resonance with both technical and non-technical audiences to drive brand understanding.

• Develop and maintain brand consistency across diverse channels, including social media, web, paid advertisements, presentations, and internal communications, through strategic design systems and templates.

• Collaborate closely with content writers, growth marketers, and product experts to effectively visualize Ada's unique stories and value proposition.

• Leverage and explore AI-driven design tools to enhance creative potential, streamline workflows, and increase design efficiency, demonstrating a forward-thinking approach to creative execution.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, emphasizing the need for a strong portfolio and at least 3 years of experience. The focus on AI and B2B SaaS suggests a need for candidates who can grasp complex technical concepts and translate them into accessible visual narratives. The reporting structure to a Creative Manager indicates a collaborative environment where strategic input on visual language is valued.

📈 Primary Responsibilities

• Conceptualize and create engaging visual assets for marketing campaigns, social media, digital advertising, presentations, and internal communications.

• Develop and implement design systems, templates, and style guides to ensure brand consistency and scalability across all organizational touchpoints.

• Collaborate with cross-functional teams, including content, marketing, and product, to understand project requirements and deliver impactful design solutions.

• Translate complex technical ideas and data into clear, compelling visual narratives that resonate with target audiences.

• Proactively explore and integrate emerging AI design tools to enhance creative output, optimize workflows, and maintain a competitive edge in visual communication.

• Contribute to the ongoing evolution of Ada's visual identity and brand language, bringing fresh perspectives and innovative design approaches.

• Ensure all design deliverables are optimized for various platforms and formats, considering accessibility, responsiveness, and asset performance.

• Participate in design critiques and feedback sessions, providing constructive input and incorporating feedback to refine design solutions.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution (creating assets) and strategic contribution (evolving visual language, exploring AI tools). The emphasis on collaboration with content and marketing teams underscores the role's integration within Go-To-Market (GTM) functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, or a related field is implied through the experience requirements. Applicants with formal education in design are encouraged to highlight relevant coursework and projects.

Experience: A minimum of 3 years of professional experience in visual, brand, or communication design is required, with a preference for candidates who have worked within technology sectors, B2B SaaS environments, or in roles focused on marketing and storytelling.

Required Skills:

• Visual Storytelling: Ability to craft compelling narratives through visual elements, conveying complex ideas effectively.

• Graphic Design Proficiency: Strong command of design principles, including typography, hierarchy, color theory, and layout.

• Adobe Creative Suite: Expert-level proficiency in Illustrator, Photoshop, and InDesign for creating and manipulating visual assets.

• Figma: Advanced skills in Figma for interface design, prototyping, and collaborative design workflows.

• Presentation Design: Proven ability to design impactful presentations using Google Slides, PowerPoint, and Keynote.

• Brand Consistency: Demonstrated experience in developing and maintaining brand guidelines across various platforms.

• Collaboration: Excellent interpersonal and communication skills for effective teamwork with cross-functional stakeholders.

• Digital Design Principles: Understanding of asset optimization, responsive design, and file preparation for web and digital channels.

• AI Tool Exploration: A proactive and curious mindset towards exploring and utilizing AI-enhanced design tools for creative ideation and asset generation.

Preferred Skills:

• Motion Graphics: Familiarity with After Effects or similar tools for creating animated visuals and motion graphics.

• UX Fundamentals: Basic understanding of user experience principles and responsive design to enhance web usability.

• B2B SaaS/Tech Marketing: Experience designing for technology companies or within a B2B SaaS context.

• Web Design: Experience designing for web interfaces, landing pages, or digital marketing assets.

📝 Enhancement Note: The required skills emphasize a blend of core design competencies and forward-looking capabilities, particularly in AI tools and digital formats. The preference for B2B SaaS experience directly aligns with Ada's industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling Case Studies: Showcase projects where you successfully translated complex concepts into clear, compelling visual narratives across different mediums (e.g., campaign visuals, explainer graphics, presentation decks).

• Brand System Demonstrations: Include examples of how you've developed or maintained brand consistency, such as style guides, template systems, or cross-channel campaign executions.

• Technical Proficiency Showcase: Highlight your expertise in Figma and Adobe Creative Suite through a diverse range of deliverables, demonstrating mastery of tools for both static and dynamic visuals.

• Impact and Collaboration: Detail your role in collaborative projects, illustrating how your design contributions supported marketing goals or GTM strategies, ideally with quantifiable results or feedback.

Process Documentation:

• Workflow Design: Present examples of your design process from brief to final asset, emphasizing stages of ideation, concept development, feedback integration, and final execution.

• System Implementation: Document instances where you've created or utilized design templates, systems, or style guides to ensure scalability and efficiency in design production.

• Performance Analysis (Implicit): While not explicitly stated, a strong portfolio should implicitly demonstrate an understanding of how design choices impact user engagement, brand perception, and GTM effectiveness.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The enhancement focuses on what specific types of projects and process documentation will best demonstrate the candidate's fit for a role that bridges creative execution with strategic GTM objectives in a tech-forward company.

💵 Compensation & Benefits

Salary Range: For a Remote Graphic Designer with 2-5 years of experience in Canada, a competitive salary range would typically fall between CAD $60,000 and CAD $85,000 annually. This estimate is based on industry benchmarks for similar roles in the Canadian tech sector, considering the remote nature of the position and the required skill set. Factors such as specific experience, the candidate's demonstrated impact, and the final negotiation will influence the exact compensation.

Benefits:

• Unlimited Vacation: Encourages a healthy work-life balance and empowers employees to take time off as needed.

• Comprehensive Benefits: Includes extended health coverage, dental, vision, travel insurance, and life insurance, providing a robust safety net for employees and their families.

• Wellness Account: A dedicated budget for employees to invest in personal well-being activities and lifestyle choices, promoting holistic health.

• Employee & Family Assistance Plan (EFAP): Offers confidential counseling and support services for employees and their dependents, addressing personal and work-related challenges.

• Flexible Work Schedule: Provides autonomy and flexibility to manage work hours, facilitating better integration of professional and personal commitments.

• Remote-First, In-Person Friendly: Offers the flexibility of remote work with the option for in-person interaction if desired, supporting diverse working preferences.

• Learning & Development Budget: A financial allocation for professional development, enabling continuous skill enhancement and career growth.

• Work from Home Budget: A stipend to equip the home office, ensuring a comfortable and productive remote work environment.

• Access to Cutting-Edge AI Tools: Opportunity to work with and learn from advanced AI technologies relevant to creative fields.

• Hands-On with LLMs: Practical experience in leveraging Large Language Models, enhancing expertise in emerging AI applications.

Working Hours: The standard working hours for this role are typically 40 hours per week. The company offers a flexible work schedule, allowing employees to adjust their daily or weekly hours within reason to accommodate personal needs, provided that core collaboration times and project deadlines are met.

📝 Enhancement Note: The salary range is estimated based on typical Canadian remote tech roles at this experience level. The benefits listed are extensive and directly specified in the job description, emphasizing Ada's commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) and Customer Service Technology. Ada operates at the intersection of AI, SaaS, and customer experience, a rapidly evolving and high-growth sector. This means the company is likely fast-paced, innovative, and focused on cutting-edge technology.

Company Size: Ada is a Series B funded company, indicating a significant growth phase. It has likely grown from a startup to a more established scale-up, with a dynamic culture that balances agility with increasing structure. This size often means opportunities for impact but also requires clear processes and efficient collaboration.

Founded: Established in 2016, Ada has a history of pioneering AI in customer service. This maturity suggests a solid foundation, a proven product-market fit, and a clear vision for the future, while still retaining the innovative spirit of a tech company.

Team Structure:

• Creative Team: The Graphic Designer reports to the Creative Manager, suggesting a structured creative department that likely collaborates closely with marketing, product, and sales teams.

• Cross-Functional Collaboration: The role emphasizes working with content writers, growth marketers, and product experts, indicating a highly collaborative GTM environment.

• Remote-First Culture: With a remote-first approach, the team likely relies heavily on digital communication tools and asynchronous work practices, fostering a culture of trust and autonomy.

Methodology:

• Data-Driven Storytelling: The company's mission to make customer service extraordinary and its AI focus suggest a data-informed approach to strategy and communication. Designs will need to support these data-driven narratives.

• Agile Development & Marketing: As a tech company, Ada likely employs agile methodologies, requiring designers to be adaptable and responsive to evolving project needs and market trends.

• Innovation & Experimentation: The emphasis on AI tools and evolving visual language points to a culture that encourages experimentation and embraces new technologies.

Company Website: www.ada.cx

📝 Enhancement Note: The company context highlights Ada's position as an innovative AI leader. For a Graphic Designer, this means understanding the company's mission and translating complex AI concepts into accessible visuals is key. The remote-first nature implies a need for strong self-management and digital collaboration skills.

📈 Career & Growth Analysis

Operations Career Level: While this is a Graphic Designer role, its placement within a tech company focused on AI and GTM functions means it operates within a professional services and marketing support structure. The "Mid-Level" designation (2-5 years experience) indicates a role that requires independent contribution and the ability to execute defined creative strategies, with potential for growth into Senior Designer or Art Director roles.

Reporting Structure: The role reports directly to the Creative Manager. This provides a clear line of guidance, mentorship, and performance feedback. The Creative Manager will likely be responsible for setting overall visual strategy and ensuring brand consistency, while the Graphic Designer focuses on execution and creative problem-solving within that framework.

Operations Impact: The Graphic Designer's work directly impacts Ada's brand perception, marketing effectiveness, and sales enablement. By creating compelling visuals, they help to:

• Enhance Brand Awareness: Through visually appealing campaigns and social media content.

• Improve Lead Generation: By designing effective digital ads and landing page elements.

• Support Sales Enablement: By creating persuasive presentations and collateral for the sales team.

• Communicate Value Proposition: By simplifying complex AI concepts into understandable graphics for a diverse audience.

Growth Opportunities:

• Skill Specialization: Opportunities to develop deeper expertise in specific areas like motion graphics, UI design for marketing assets, or AI-assisted design workflows.

• Leadership Potential: Progression to Senior Graphic Designer, Art Director, or Lead Designer roles, potentially managing projects or junior designers.

• Cross-Functional Learning: Exposure to marketing strategy, content development, and product positioning through close collaboration with other GTM teams.

• Industry Exposure: Gaining experience in the high-growth AI and SaaS industry, working with advanced AI tools, and contributing to a company shaping the future of customer experience.

📝 Enhancement Note: The career analysis focuses on how a Graphic Designer role fits into a broader GTM and operational structure, highlighting potential growth paths and the direct impact on business objectives within a tech-forward company.

🌐 Work Environment

Office Type: Ada operates on a "Remote-First, In-Person Friendly" model. This means the primary work environment is remote, with the option for employees to utilize local hubs or offices for in-person collaboration, team meetings, or individual work if they prefer and if such facilities are available.

Office Location(s): While the role is remote within Canada, the company has a significant presence in Canada (headquartered there). Specific physical office locations are not detailed but are implied to exist, supporting the "in-person friendly" aspect for those who wish to utilize them.

Workspace Context:

• Digital Collaboration Focus: Expect a heavy reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Asana, Figma, Google Workspace).

• Autonomy and Self-Management: The remote-first nature requires individuals to be self-motivated, organized, and proficient in managing their time and work environment effectively.

• Access to Technology: Employees are supported with a "Work from Home Budget" and access to "Cutting-Edge AI Tools," indicating that the company provides resources for a productive remote setup and encourages the use of advanced creative technology.

Work Schedule: The role offers a flexible work schedule, allowing employees to balance their personal and professional lives. While core working hours may exist for essential team collaboration, there's an emphasis on autonomy in managing daily tasks to meet deadlines and project requirements.

📝 Enhancement Note: The remote-first environment is a key aspect of the work setting, emphasizing the need for strong digital collaboration skills and self-discipline. The "in-person friendly" aspect suggests flexibility for those who might seek occasional office interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruiting team to assess basic qualifications and creative fit.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio to the Creative Manager and potentially other team members. This stage will involve discussing design choices, process, and how your work aligns with Ada's brand and objectives. Expect questions about your approach to storytelling, handling complex briefs, and working with AI tools.

• Skills-Based Assessment/Creative Challenge: A practical design exercise may be assigned, potentially focusing on a brief similar to Ada's market (e.g., visualizing an AI concept, designing a social media campaign element). This assesses your problem-solving skills, design execution under a deadline, and ability to adhere to brand guidelines.

• Cross-Functional Interview: An interview with stakeholders from marketing, content, or product teams to evaluate collaboration skills, communication effectiveness, and understanding of GTM objectives.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term aspirations, and overall alignment with Ada's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase visual storytelling, brand consistency, and proficiency in Figma/Adobe Suite. Prioritize work that demonstrates experience in B2B SaaS or technology marketing if possible.

• Highlight Process & Impact: For each project, clearly articulate the brief, your design process, your specific contributions, and the outcome or impact of your work. Quantify results where possible.

• Showcase AI Exploration: If you've experimented with AI design tools, include a project or section demonstrating this, explaining your approach and the benefits gained.

• Tailor to Ada: Briefly introduce your portfolio by explaining why you're excited about Ada and how your skills align with their mission and visual needs.

• Prepare for Presentation: Rehearse your portfolio walkthrough, ensuring you can speak confidently and concisely about each project, anticipating potential questions about your design decisions.

Challenge Preparation:

• Understand Ada's Brand: Familiarize yourself with Ada's current visual identity, messaging, and target audience.

• Grasp AI Concepts: Be prepared to visualize abstract AI concepts in a clear and engaging manner. Research how AI is transforming customer service.

• Focus on Storytelling: Whether it's a campaign or an explainer graphic, ensure your approach emphasizes narrative and clarity.

• Demonstrate Tool Proficiency: Be ready to show your workflow in Figma or Adobe Suite if the challenge requires it.

• Communicate Your Rationale: Clearly articulate the strategic thinking behind your design choices.

📝 Enhancement Note: This section provides actionable advice for tailoring the application and preparing for interviews, focusing on the unique aspects of Ada's role (AI, GTM, remote) and the importance of a strong, relevant portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Proficiency is critical.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image manipulation, digital art, and visual asset creation.
  • InDesign: For layout design, presentations, and print collateral.

• Presentation Software:

  • Google Slides: Likely used for internal and external presentations, requiring strong slide design skills.
  • PowerPoint: A common alternative for presentation creation.
  • Keynote: Another option for creating visually appealing presentations.

Analytics & Reporting: While not the primary focus, an understanding of how design impacts metrics is beneficial. Familiarity with analytics platforms (e.g., Google Analytics) and how to interpret performance data for digital assets can be advantageous.

CRM & Automation: No direct CRM or automation tools are specified for the designer's use, but an understanding of how marketing automation platforms and CRM systems utilize visual assets in campaigns would be beneficial for context.

Emerging Tools:

• AI-Enhanced Design Tools: The role explicitly mentions exploring and integrating AI tools for ideation, layout, or asset creation. Candidates should be curious and willing to experiment with tools like Midjourney, DALL-E, or AI-powered design assistants.

• Motion Graphics Software (Bonus): After Effects or similar tools for animation and motion graphics.

📝 Enhancement Note: This section highlights the core design software expected and emphasizes the company's forward-looking stance on AI-driven creative tools, which is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Progress and Continuous Improvement: Rooted in Ada's core values, this translates to a culture where designers are encouraged to learn new skills, experiment with new tools (especially AI), and constantly refine their craft and processes.

• Data-Driven Insights: While a design role, the company's AI focus suggests that designs should be informed by data and aimed at measurable impact, rather than purely aesthetic pursuits.

• Efficiency and Scalability: The need to develop systems and templates points to a value placed on creating efficient, scalable design solutions that can be reused across the organization.

• Collaboration and Proactivity: The emphasis on working with cross-functional teams highlights a value placed on teamwork, open communication, and taking initiative.

• Storytelling and Clarity: A fundamental value for this role is the ability to simplify complexity through design and communicate clear, compelling stories.

Collaboration Style:

• Asynchronous & Digital-First: Given the remote-first nature, collaboration will heavily rely on digital platforms, clear documentation, and effective asynchronous communication.

• Cross-Functional Integration: Designers are expected to work closely with marketing, content, and product teams, requiring strong communication and the ability to understand diverse perspectives and business objectives.

• Feedback-Oriented: A culture that embraces constructive feedback is essential for refining designs and ensuring alignment with project goals.

• Innovative and Experimental: An openness to exploring new tools and approaches, particularly in the AI space, is likely encouraged.

📝 Enhancement Note: This section interprets Ada's stated values and work environment to infer the expected team culture and collaboration style specifically for a designer role within a GTM team.

⚡ Challenges & Growth Opportunities

Challenges:

• Visualizing Abstract Concepts: Effectively translating complex AI technology and its benefits into simple, compelling visuals for diverse audiences can be challenging.

• Maintaining Brand Consistency Across Channels: Ensuring a unified brand message and visual identity across a wide array of digital and potentially print mediums requires meticulous attention to detail and strong system thinking.

• Balancing Creativity with Technical Constraints: Delivering innovative design solutions while adhering to brand guidelines, platform specifications, and project timelines.

• Integrating AI Tools Effectively: Learning and adopting new AI design tools while ensuring they augment, rather than detract from, the creative process and brand integrity.

• Remote Collaboration Dynamics: Navigating effective communication and collaboration within a fully remote team, requiring proactive engagement and clear documentation.

Learning & Development Opportunities:

• AI Design Specialization: Deep dive into leveraging AI tools for creative ideation, asset generation, and workflow optimization, becoming proficient in a rapidly evolving field.

• Advanced Visual Storytelling: Developing sophisticated narrative techniques for communicating complex technical products and company vision.

• Cross-Functional Acumen: Gaining a deeper understanding of marketing strategy, GTM operations, and product development through close collaboration.

• Brand System Development: Opportunities to contribute to and lead the development of robust design systems that scale with the company.

• Industry Exposure: Working at the forefront of AI innovation in customer service, providing valuable experience in a high-growth sector.

📝 Enhancement Note: This section anticipates potential challenges for a designer in this specific role and company context, while also highlighting the significant growth and learning opportunities available, particularly around AI and GTM strategies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to visualize a complex technical concept. How did you approach it, and what was the outcome?" (Focus on your process, problem-solving, and ability to simplify.)

• "How do you ensure brand consistency across multiple platforms and campaigns? Can you give an example of a system or template you created to help with this?" (Highlight your understanding of brand systems and scalability.)

• "What are your thoughts on AI's role in graphic design? How have you experimented with AI tools, or how would you approach integrating them into your workflow at Ada?" (Demonstrate curiosity, willingness to learn, and strategic thinking about AI.)

Company & Culture Questions:

• "Why are you interested in Ada and our mission to transform customer service with AI?" (Research Ada's product, market position, and company values.)

• "How do you approach receiving and giving constructive feedback on designs?" (Showcase your collaborative and growth-oriented mindset.)

• "Given our remote-first culture, how do you ensure effective communication and collaboration with your team?" (Prepare examples of your remote work habits and communication strategies.)

Portfolio Presentation Strategy:

• Storytelling is Key: For each project, frame it as a narrative: the challenge, your solution, and the impact.

• Highlight Process, Not Just Pixels: Explain your thinking, the tools you used, and any challenges you overcame.

• Showcase Versatility: Present a range of work demonstrating your ability to design for different channels (social, web, presentations).

• Focus on Relevance: Prioritize projects that align with Ada's industry (AI, B2B SaaS) and the role's requirements (visual storytelling, collaboration).

• Be Prepared for Live Design Tasks: Have Figma or Adobe Suite open and ready in case they ask you to sketch out an idea or demonstrate a technique.

📝 Enhancement Note: This section provides specific, actionable advice for preparing for interviews, including sample questions tailored to the role's requirements and company context, and a strategy for presenting the portfolio effectively.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Greenhouse portal linked in the job posting.

• Portfolio Customization: Curate your design portfolio to prominently feature projects demonstrating visual storytelling, brand consistency, and proficiency in Figma and Adobe Creative Suite. Include examples relevant to technology or B2B SaaS if available.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in visual, brand, or communication design, using keywords such as "graphic design," "visual storytelling," "Figma," "Adobe Creative Suite," "brand consistency," and "AI tools." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and discussing your experience with complex concepts and collaborative projects. Prepare to address questions about AI in design and your remote work habits.

• Company Research: Thoroughly research Ada, its mission, its product, and its visual branding. Understand how AI is applied in their customer service solutions to better tailor your responses and showcase your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.