Graphic Designer & Digital Coordinator

📍 Job Overview

Job Title: Graphic Designer & Digital Coordinator

Company: YMCA-YWCA of Winnipeg

Location: Winnipeg, Manitoba, Canada

Job Type: Full-Time

Category: Marketing & Communications Operations

Date Posted: April 22, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and digital storytelling for the YMCA-YWCA of Winnipeg, translating mission and values into compelling brand narratives.

• Drive engagement and member acquisition through sophisticated graphic design and multimedia collateral development across various channels.

• Curate and manage the organization's organic digital presence, including website content, social media strategy, and email communications.

• Collaborate effectively with internal teams and external partners to deliver high-impact creative solutions aligned with strategic objectives.

• Leverage analytics and insights to continuously improve campaign performance, audience engagement, and overall digital strategy effectiveness.

📝 Enhancement Note: This role is a blend of creative execution and operational coordination within a non-profit marketing context. While not a traditional "Revenue Operations" role, it requires a strong understanding of how design and digital presence directly impact organizational goals, member engagement, and potentially fundraising or program enrollment, which are akin to revenue-generating activities in a non-profit. The emphasis on analytics and campaign performance indicates a need for operations-minded thinking in measuring and optimizing digital efforts.

📈 Primary Responsibilities

• Develop and execute distinct, impactful visual profiles for events, initiatives, and integrated marketing campaigns (digital, print, OOH, video).

• Shape and manage the organization's organic digital presence, including ongoing website maintenance, social media content calendars, and email newsletter creation.

• Collaborate with internal stakeholders and lead external partners to deliver high-quality creative solutions that align with strategic goals and brand guidelines.

• Oversee and manage in-house and sourced photo and video shoots, including editing, production, and execution for various communication needs.

• Utilize analytics and insights from digital platforms (e.g., website traffic, social media engagement, campaign performance) to inform and refine creative strategies and content.

• Ensure brand consistency and messaging across all digital and print touchpoints, upholding the YMCA-YWCA of Winnipeg's identity and values.

• Manage the production workflow for creative assets, from concept development and brief interpretation to final execution and delivery.

• Contribute to the development of integrated marketing campaign concepts and execute complete ad suites across multiple platforms.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking beyond just design execution. The coordination of digital presence, content calendars, and performance analysis points to operational responsibilities in managing marketing workflows and digital assets. The mention of "member acquisition goals" suggests a direct link to organizational growth, similar to how sales operations supports revenue targets.

🎓 Skills & Qualifications

Education:

• Post-secondary education in Graphic Design, Creative Communications, Digital Media, or a closely related field.

Experience:

• Minimum of 3+ years of relevant professional experience in graphic design and digital marketing coordination.

• Proven experience leading creative and production processes from concept to execution.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).

• Strong understanding of UX/CX principles, web standards, and content management systems (CMS).

• Experience in developing and executing social media strategies and managing content calendars.

• Familiarity with digital marketing analytics tools (e.g., Google Analytics 4 - GA4, Google Ads).

• Excellent collaboration and communication skills, with the ability to articulate creative concepts and project requirements.

• Strong organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred Skills:

• Experience with video production and editing.

• Knowledge of SEO/SEM best practices and their integration into digital content.

• Experience managing external creative partners or agencies.

• Familiarity with non-profit marketing or community-focused organizations.

• A passion for creativity, innovation, and using design for social impact.

📝 Enhancement Note: The emphasis on analytics tools (GA4, Google Ads) and digital marketing experience suggests that candidates with a data-informed approach to creative execution will be highly valued. This aligns with operations roles that rely on data to drive decision-making and optimize performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating advanced graphic design skills across various mediums (digital, print, social media).

• Case studies that highlight the development of visual campaigns, showing creative brief interpretation, concept development, and final execution.

• Examples of digital content management, including website updates, social media posts, and email newsletter designs.

• Evidence of work that incorporates user experience (UX) or customer experience (CX) considerations.

Process Documentation:

• Showcase of experience in managing creative production workflows, including project timelines and asset delivery.

• Examples of how analytics were used to inform creative decisions or improve campaign performance.

• Documentation of experience collaborating with internal teams and external partners on creative projects.

• Evidence of website maintenance or content updates managed through a CMS.

📝 Enhancement Note: While this role is creative, the expectation for showcasing analytics usage, workflow management, and contribution to organizational goals indicates a need for candidates who can demonstrate operational thinking and a results-oriented approach to their creative work. This is crucial for demonstrating an understanding of how design supports broader organizational objectives.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Professional Development: Paid training opportunities to enhance skills and stay current with industry trends.

• Wellness: Complimentary Y membership providing access to fitness facilities and programs.

• Employee Assistance Program (EAP): Confidential support services for personal and professional well-being.

• Extended Healthcare: Comprehensive health coverage for medical needs.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• The role is on-site, requiring consistent presence in the Winnipeg office.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Winnipeg, Canada, considering the listed experience level and the non-profit sector context. Benefits are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Services / Non-profit Organization. The YMCA-YWCA of Winnipeg is part of a global movement dedicated to community development, youth engagement, and fostering healthy living.

Company Size: The provided data suggests a significant organization, supporting approximately 30,000 members and families. This indicates a mid-to-large sized non-profit with established departments and processes.

Founded: While the founding date isn't specified, the YMCA-YWCA has a long history globally and locally, implying a stable organization with established values and a strong community presence.

Team Structure:

• The Graphic Designer & Digital Coordinator likely operates within a Marketing or Communications department.

• This role will collaborate closely with program managers, fundraising teams, and potentially IT or administrative staff.

Methodology:

• Data-driven decision-making for campaign optimization and audience engagement.

• Collaborative approach to creative development, involving internal stakeholders and external partners.

• Emphasis on brand consistency, mission alignment, and community impact in all communications.

• Focus on continuous improvement through performance analysis and feedback loops.

Company Website: https://www.ywinnipeg.ca/

📝 Enhancement Note: The company description emphasizes "heartbeat of the community," "belonging," and "purpose," which are core values for non-profit organizations. This suggests a mission-driven culture where employees are passionate about making a difference. The role's focus on storytelling and brand elevation directly supports this mission.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level. This role sits between an entry-level designer and a senior art director or marketing manager. It requires independent execution and project leadership while still benefiting from strategic guidance.

Reporting Structure: The Graphic Designer & Digital Coordinator likely reports to a Marketing Manager or Director of Communications. They may also collaborate with program leads and other department heads who require creative support.

Operations Impact: The role's impact is significant, directly influencing brand perception, member engagement, program participation, and potentially donor relations. By creating compelling visuals and managing digital channels effectively, this role supports the organization's mission delivery and growth objectives, akin to how sales operations drives revenue.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like digital marketing strategy, video production, or UX/UI design.

• Leadership: Progress to a Senior Graphic Designer role, Art Director, or Marketing Manager, leading teams and strategic initiatives.

• Skill Development: Opportunities for paid training in new design software, digital marketing techniques, or project management methodologies.

• Broader Impact: Contribute to larger organizational projects and initiatives, gaining exposure to different facets of the non-profit sector.

📝 Enhancement Note: The role offers a solid foundation in both creative execution and digital marketing operations. Growth potential lies in specializing within creative disciplines or moving into broader marketing management roles, leveraging the operational aspects of digital strategy and campaign coordination.

🌐 Work Environment

Office Type: The role is on-site, implying a traditional office environment within a YMCA-YWCA facility in Winnipeg. This environment is likely geared towards community service and collaboration.

Office Location(s): Winnipeg, Manitoba. Specific facility details are not provided but would be typical for a large community organization.

Workspace Context:

• A collaborative workspace where interaction with various internal teams is expected.

• Access to standard office technology and potentially specialized creative software and hardware.

Work Schedule:

• Full-time, 40 hours per week.

• The on-site nature suggests a structured work schedule, though non-profits may offer some flexibility depending on project needs.

📝 Enhancement Note: An on-site role in a community-focused organization often fosters a strong sense of team and purpose. The environment is likely dynamic, with a mix of creative work and community engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Applications will be reviewed by the hiring team, potentially with AI assistance for initial qualification assessment.

• First Interview: Likely a conversation with the hiring manager to assess creative skills, experience, and cultural fit. Expect questions about your portfolio and approach to design challenges.

• Portfolio Review/Creative Exercise: Candidates may be asked to present their portfolio in detail or complete a short creative exercise relevant to the YMCA-YWCA's mission and needs.

• Second Interview (if applicable): May involve meeting with other team members or leadership to further assess collaboration and strategic thinking.

• Final Offer: Based on overall assessment of skills, experience, and fit.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects. Prioritize work that demonstrates versatility across digital and print, and ideally, experience with non-profit or community-focused initiatives.

• Tell a Story: For each project, explain the brief, your creative process, the tools used, challenges faced, and the outcomes or impact achieved. Quantify results where possible (e.g., increased engagement, successful event promotion).

• Highlight Digital Proficiency: Ensure your portfolio clearly shows experience with social media content, web graphics, email design, and any video/animation work.

• Demonstrate Brand Understanding: Include examples where you've developed or adhered to brand guidelines, showing an ability to maintain consistency.

• Tailor to YMCA-YWCA: If possible, include a conceptual piece or a redesign suggestion that aligns with the YMCA-YWCA's mission and values.

Challenge Preparation:

• Be prepared for a creative brief or a task that requires you to conceptualize a campaign or design asset for a YMCA-YWCA initiative.

• Practice articulating your design choices, justifying them based on strategy, audience, and brand.

• Understand the YMCA-YWCA's mission, values, and recent campaigns to inform your approach.

📝 Enhancement Note: The mention of AI screening emphasizes the importance of a well-structured resume and cover letter that clearly highlight keywords from the job description. The portfolio is critical for this role, so candidates should be ready to present and discuss their work in detail, focusing on process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, video editing, and layout (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).

• Content Management System (CMS): Experience with platforms like WordPress, Drupal, or similar for website maintenance and content updates.

• Digital Asset Management (DAM) Systems: Potentially used for organizing and storing creative assets.

Analytics & Reporting:

• Google Analytics 4 (GA4): Crucial for understanding website traffic, user behavior, and campaign performance.

• Social Media Analytics: Native analytics from platforms like Facebook, Instagram, LinkedIn, Twitter, and potentially third-party tools.

• Google Ads: For managing and analyzing paid advertising campaigns.

CRM & Automation:

• Email Marketing Platforms: Tools like Mailchimp, Constant Contact, or similar for creating and distributing newsletters.

• Social Media Management Tools: Platforms like Hootsuite, Buffer, or Sprout Social for scheduling and managing social media content.

• Project Management Software: Tools like Asana, Trello, or Monday.com may be used for workflow management.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Understanding of analytics platforms (GA4, Google Ads) and CMS is also critical for the digital coordination aspect of the role, bridging creative output with performance measurement.

👥 Team Culture & Values

Operations Values:

• Community Impact: A deep commitment to the YMCA-YWCA's mission of strengthening communities through youth development, healthy living, and social responsibility.

• Inclusion & Equity: Valuing diversity and ensuring all communications and designs are accessible and representative.

• Collaboration: Working effectively with diverse teams and external partners to achieve shared goals.

• Creativity & Innovation: Encouraging new ideas and approaches to visual communication and digital engagement.

• Purpose-Driven: Aligning all creative efforts with the organization's overarching mission and values.

Collaboration Style:

• Cross-functional: Working closely with program staff, fundraising, and leadership to understand needs and develop tailored creative solutions.

• Feedback-Oriented: Open to constructive criticism and iterative design processes.

• Transparent Communication: Clearly communicating project status, timelines, and creative rationale.

• Partnership-Focused: Building strong relationships with internal stakeholders and external vendors/agencies.

📝 Enhancement Note: The culture emphasizes a strong sense of purpose and community. Candidates should demonstrate an understanding of how design and digital strategy can serve a social mission, not just commercial goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring all creative output is innovative while strictly adhering to YMCA-YWCA brand guidelines and mission.

• Managing Diverse Stakeholder Needs: Effectively translating requests from various departments into cohesive and impactful visual communications.

• Optimizing Digital Performance: Continuously analyzing data to improve engagement and reach across multiple digital platforms with potentially limited resources.

• Staying Current with Evolving Digital Trends: Adapting design and content strategies to keep pace with changes in social media, web technologies, and user behavior.

Learning & Development Opportunities:

• Skill Advancement: Access to paid training for new software, design techniques, or digital marketing certifications.

• Industry Exposure: Opportunity to engage with industry best practices in non-profit marketing and digital communications.

• Cross-functional Learning: Gaining deeper understanding of YMCA-YWCA programs and operations, informing more effective communication strategies.

• Portfolio Enhancement: Building a strong portfolio through diverse projects that contribute to significant community impact.

📝 Enhancement Note: This role presents an excellent opportunity to grow within the non-profit sector, developing a robust skill set in both creative arts and digital operations. The challenges are typical for marketing roles in mission-driven organizations, requiring adaptability and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual campaign for a new youth program at the YMCA-YWCA, considering our brand and target audience?" (Focus on process, audience, and brand alignment)

• "Describe a time you used analytics to inform a creative decision or improve the performance of a digital campaign. What was the outcome?" (Demonstrate data-driven approach)

• "How do you ensure brand consistency across various digital platforms and marketing materials?" (Highlight understanding of brand governance)

Company & Culture Questions:

• "What attracts you to working for the YMCA-YWCA of Winnipeg specifically, and how does our mission resonate with you?" (Assess mission alignment)

• "Describe your experience working collaboratively with cross-functional teams. How do you manage differing opinions or feedback?" (Evaluate collaboration skills)

Portfolio Presentation Strategy:

• Select Case Studies: Choose 3-4 projects that best represent your skills and experience relevant to this role (e.g., campaign development, social media assets, website graphics).

• Structure Your Narrative: For each project, clearly articulate the problem/brief, your solution/design process, the tools used, challenges overcome, and the measurable impact or results.

• Highlight Digital Components: Emphasize how you've integrated design with digital channels and analytics.

• Be Prepared for Questions: Anticipate inquiries about your design choices, how you handle feedback, and your understanding of the YMCA-YWCA's mission.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of how design and digital efforts contribute to organizational goals, similar to how operations professionals demonstrate ROI.

📌 Application Steps

To apply for this Graphic Designer & Digital Coordinator position:

• Submit your application through the provided Ultipro link.

• Resume & Cover Letter Optimization: Tailor your resume and cover letter to highlight keywords from the job description, emphasizing your experience with Adobe Creative Suite, digital marketing, social media strategy, analytics (GA4, Google Ads), and brand management. Clearly state your years of experience and relevant educational background.

• Portfolio Preparation: Ensure your online portfolio is up-to-date, easily accessible, and showcases your most relevant work. Organize it to highlight campaign development, digital content creation, and any experience with non-profit organizations.

• Prepare for Interview Questions: Review common interview questions for creative and digital roles, focusing on behavioral questions related to collaboration, problem-solving, and your approach to design challenges. Practice answering strategy questions that link your creative skills to organizational objectives.

• Company Research: Thoroughly research the YMCA-YWCA of Winnipeg's mission, values, current campaigns, and target audiences. Understand their community impact and how your role contributes to their overall goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.