Graphic Designer (2804)

📍 Job Overview

Job Title: Graphic Designer (2804)

Company: Perricone Juices

Location: [Location not specified - assumed on-site based on AI analysis]

Job Type: Full Time

Category: Marketing / Creative & Media / Art & Design / Food & Beverage

Date Posted: January 30, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and production of a wide array of digital assets, including email campaigns, website graphics, and social media content, ensuring a consistent and elevated brand experience.

• Develop and execute creative concepts for physical materials such as packaging, point-of-sale displays, event signage, and trade show assets, aligning with premium brand positioning.

• Craft essential sales and marketing tools, including sell sheets, presentations, and product mockups, to support go-to-market strategies.

• Maintain a cohesive and sophisticated brand identity across all consumer touchpoints, from digital platforms to retail environments, for both Perricone Farms and Natalie’s Orchid Island Juice Company.

• Manage multiple design projects concurrently in a fast-paced environment, demonstrating strong project management and deadline adherence.

📝 Enhancement Note: The role is explicitly categorized under Marketing and Art & Design, with a strong emphasis on brand and packaging design within the Food & Beverage industry. The acquisition of Natalie's Orchid Island Juice Company by Perricone Farms indicates a significant growth phase, requiring a designer adept at managing multiple brands and a wide range of collateral. The on-site work arrangement is inferred from the lack of remote specification and the nature of physical asset creation.

📈 Primary Responsibilities

• Design and produce high-impact digital assets, including email campaigns, website graphics, social media content, and integrated campaign visuals, optimized for various platforms and user engagement.

• Develop compelling physical creative materials such as packaging, point-of-sale (POS) displays, brochures, event signage, and trade show assets that effectively communicate brand value and product appeal.

• Create critical sales and marketing collateral, including sell sheets, presentations, pitch decks, and product or display mockups, to support revenue generation and strategic initiatives.

• Design and adapt dynamic social media assets across platforms like TikTok, Instagram Stories, and feeds, ensuring visual consistency and audience relevance.

• Ensure a cohesive, elevated, and premium brand presence across all channels, platforms, and consumer touchpoints for both Perricone Farms and Natalie’s Orchid Island Juice Company.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines while upholding exceptional creative quality standards.

• Collaborate closely with internal marketing and sales teams, as well as external vendors and production partners, to ensure seamless project execution and brand integrity.

• Prepare final artwork files for print and digital production, meticulously ensuring accuracy, adherence to specifications, and overall quality control.

📝 Enhancement Note: The responsibilities highlight a broad scope of design work, encompassing both digital and physical realms, with a clear focus on supporting sales and marketing objectives. The emphasis on "premium branding" and "elevated brand presence" suggests a need for a designer who understands sophisticated visual storytelling and brand positioning within a competitive consumer goods market.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Marketing, or a related field, or equivalent professional experience.

Experience: Minimum of 3 years of professional experience in brand and packaging design, with a preference for candidates with experience in the consumer goods sector.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.

• Proven experience in brand strategy and creative execution, with a strong portfolio showcasing premium branding capabilities.

• Demonstrated experience with artwork production and pre-press processes for high-quality print output.

• Exceptional attention to detail and a meticulous approach to adhering to brand guidelines and project specifications.

• Proven ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.

Preferred Skills:

• Photography experience, including product, lifestyle, or on-set shoot experience.

• Familiarity with digital asset management (DAM) systems.

• Experience with motion graphics or video editing software.

• Knowledge of current design trends and best practices across digital and print media.

📝 Enhancement Note: The requirements emphasize technical proficiency in design software and practical experience in brand and packaging. The preference for consumer goods experience and the mention of photography as a plus indicate a need for a designer who can create visually appealing and commercially effective assets for products. The "equivalent professional experience" clause for the degree is a common accommodation for experienced designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects demonstrating expertise in brand identity development and premium brand representation.

• Case studies showcasing successful packaging design projects, highlighting the design process from concept to final production.

• Examples of digital asset creation for marketing campaigns, including social media graphics, email banners, and website elements.

• Visualizations of sales and marketing collateral, such as presentations, sell sheets, and product mockups, illustrating effective communication of value propositions.

Process Documentation:

• Demonstrations of the design process, from initial brief and concept development through to final artwork delivery and production handoff.

• Examples of how brand guidelines are interpreted and applied across different project types.

• Documentation of workflow for managing multiple projects, including prioritization, feedback integration, and deadline management.

📝 Enhancement Note: A strong portfolio is paramount for a Graphic Designer. This section emphasizes the need to showcase not just aesthetic skill but also process, strategic thinking, and the ability to deliver results that align with brand objectives and business needs. The inclusion of "process documentation" suggests that the company values a structured approach to design work.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 per year.

Benefits:

• Comprehensive health insurance coverage.

• Dental insurance plan.

• Vision insurance plan.

• Life insurance policy.

• 401(k) retirement savings plan with potential company match.

Working Hours: 40 hours per week, typically during standard business/daytime hours.

📝 Enhancement Note: The salary range is competitive for an experienced Graphic Designer role in many US markets, aligning with the stated experience level. The benefits package is standard for full-time employees and offers a solid foundation for employee well-being and financial security. The 401(k) plan is a valuable long-term benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, specifically premium citrus juices. Perricone Farms' merger with Natalie’s Orchid Island Juice Company creates a significant player in this niche, focusing on quality, craft, and fresh products. This industry context implies a dynamic environment with a focus on consumer appeal, product quality, and market differentiation.

Company Size: [Company size not explicitly stated, but the merger suggests a growing organization that likely ranges from medium to large, with potential for significant expansion.]

Founded: [Perricone Farms founding date not specified; Natalie's Orchid Island Juice Company founded in 1990. The merger signifies a new era of combined expertise and market presence.]

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing department, collaborating closely with marketing managers, brand managers, and potentially sales leadership.

• The role requires cross-functional collaboration with internal teams, indicating a matrixed or project-based team structure where influence and communication are key.

Methodology:

• Design work will be data-informed, considering consumer engagement metrics for digital assets and market reception for physical products.

• Workflow planning will involve project management methodologies to ensure timely delivery of assets for campaigns, product launches, and retail promotions.

• Automation may be leveraged for repetitive tasks, but the core focus will be on creative strategy and execution.

Company Website: [Perricone Farms: perriconefarms.com; Natalie's Orchid Island Juice Company: natangiesjuice.com]

📝 Enhancement Note: The merger is a critical piece of context, indicating a company in a growth and integration phase. The designer's role will be central to shaping the visual identity of this newly combined entity. The food and beverage industry often values strong visual branding to attract consumers and communicate product quality.

📈 Career & Growth Analysis

Operations Career Level: Experienced Professional. This role is positioned for an individual with a solid foundation in graphic design principles and practical brand/packaging experience, ready to contribute significantly to brand strategy and execution.

Reporting Structure: Likely reporting to a Marketing Manager, Creative Director, or Brand Manager, depending on the organizational structure of the combined entity.

Operations Impact: The Graphic Designer's work directly influences brand perception, consumer engagement, and ultimately, sales. High-quality visuals are crucial for standing out in the premium juice market, impacting product attractability on shelves, click-through rates on digital platforms, and overall brand equity.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in packaging design for consumer goods or excel in digital campaign asset creation.

• Brand Management: Potential to move into roles with more strategic input on brand direction and visual identity.

• Leadership: As the company grows, opportunities may arise to lead design projects or manage junior designers.

• Skill Expansion: Exposure to different facets of marketing and brand building within a growing company.

📝 Enhancement Note: While this is a "Graphic Designer" role, in the context of Revenue Operations and Sales Operations enhancement, it's crucial to frame it within its business impact. The designer's output directly supports GTM strategies by enhancing brand appeal and driving consumer interest, which in turn impacts sales and revenue. The growth opportunities highlight a path for career advancement within a marketing or creative function.

🌐 Work Environment

Office Type: Likely a professional office setting, potentially with access to studio space or a collaborative design area. As an on-site role, it will involve in-person interaction with colleagues.

Office Location(s): [Specific office location not provided in the input data. Candidates should inquire about the primary work location.]

Workspace Context:

• A collaborative environment where ideas are shared and feedback is integral to the design process.

• Access to necessary design technology and software.

• Opportunities for direct interaction with marketing and sales teams to understand campaign objectives and product strategies.

• A dynamic workspace that supports creativity and efficiency in a fast-paced CPG environment.

Work Schedule: Standard full-time business hours (approximately 40 hours per week). Flexibility may be available depending on project deadlines, but the core expectation is consistent on-site presence.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which is often beneficial for creative roles where brainstorming and immediate feedback are valuable. The description of a "fast-paced CPG environment" implies a need for adaptability and efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess basic qualifications and creative style.

• Portfolio Review/Creative Challenge: Candidates will likely present their portfolio, discussing key projects, design process, and strategic thinking. A specific creative challenge or design exercise may be assigned to evaluate problem-solving skills and execution under time constraints.

• Cross-functional Interviews: Meetings with marketing and sales team members to assess collaboration skills, understanding of business objectives, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to brand identity, packaging, and digital marketing in the food/beverage sector.

• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, your solutions, and the impact of your design.

• Highlight Brand Consistency: Demonstrate your ability to maintain and elevate a brand's visual identity across various applications.

• Showcase Production Readiness: Include examples that show you understand print production and digital asset optimization.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., increased engagement, successful product launch).

Challenge Preparation:

• Understand Perricone Farms and Natalie's Orchid Island Juice Company's current branding and marketing efforts.

• Be prepared to articulate your design philosophy and how it aligns with premium consumer brands.

• Practice presenting your work concisely and persuasively, focusing on problem-solving and strategic rationale.

📝 Enhancement Note: For creative roles, the portfolio is as crucial as the resume. This section provides actionable advice for candidates to present their work effectively, emphasizing not just the final product but the strategic thinking and process behind it. The potential for a creative challenge is common in design roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign.

• Digital Asset Creation: Tools for creating social media graphics, email banners, web graphics, and potentially animated GIFs or short videos.

• Print Production Software: Understanding of pre-press requirements, color profiles (CMYK), and file preparation for commercial printing.

Analytics & Reporting:

CRM & Automation:

• Understanding how design assets integrate into marketing automation platforms or CRM systems for campaign deployment is a plus.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. The mention of other tools suggests an awareness of the broader marketing technology landscape and how design fits within it.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop fresh, engaging visual concepts that resonate with target audiences.

• Quality & Excellence: A commitment to high-standard design execution and meticulous attention to detail in all deliverables.

• Collaboration: A willingness to work effectively with cross-functional teams, incorporating feedback and contributing to shared goals.

• Brand Stewardship: A deep respect for brand identity and a passion for building and maintaining premium brand perceptions.

• Efficiency & Adaptability: The ability to manage multiple projects and adapt to changing priorities in a fast-paced environment.

Collaboration Style:

• Open communication and active participation in team discussions and brainstorming sessions.

• Constructive feedback exchange to refine designs and project outcomes.

• A team-oriented approach, recognizing that design success is often a collective effort contributing to broader marketing and business objectives.

📝 Enhancement Note: The values emphasize a blend of creative flair, professional rigor, and teamwork, essential for a role that bridges creative output with business objectives within a growing company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct visual identities and brand guidelines for both Perricone Farms and Natalie’s Orchid Island Juice Company.

• Fast-Paced Environment: Adapting to tight deadlines and frequent project demands inherent in the consumer goods industry.

• Evolving Digital Landscape: Staying current with design trends and platform requirements for social media and digital marketing.

• Production Complexity: Ensuring accuracy and quality control across diverse print and digital production processes.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn new software features or specialized design skills.

• Brand Strategy Immersion: Deeper involvement in understanding and shaping brand messaging and visual direction.

• Industry Exposure: Gaining experience in the dynamic food and beverage market.

• Cross-functional Learning: Understanding the broader marketing and sales strategies that drive design requests.

📝 Enhancement Note: The challenges are typical for a designer in a growing company, especially one undergoing integration. The growth opportunities are framed around skill development and strategic involvement, offering a clear path for professional advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new packaging concept for a premium beverage brand." (Focus on research, ideation, prototyping, and production considerations).

• "How do you ensure brand consistency across digital and print assets for multiple brands?" (Highlight your approach to brand guidelines, asset libraries, and collaboration).

Company & Culture Questions:

• "What interests you about Perricone Farms and Natalie's Orchid Island Juice Company, and how do you see your design skills contributing to our combined brand vision?" (Research their products, mission, and recent merger news).

• "How do you approach receiving and incorporating feedback on your designs, especially from non-designers?" (Demonstrate your collaboration and communication skills).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (packaging, digital, sales collateral) or by brand.

• Narrative: For each key piece, clearly articulate the problem, your solution, your role, the tools used, and the outcome.

• Visuals: Ensure high-quality mockups and clear presentation of final assets.

• Conciseness: Be prepared to present your most impactful work efficiently, leaving time for discussion.

📝 Enhancement Note: Interview preparation for a creative role heavily relies on showcasing both technical skill and strategic thinking. These questions are designed to probe a candidate's process, problem-solving abilities, and understanding of brand strategy within a business context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Paycom.

• Portfolio Customization: Tailor your portfolio to highlight relevant experience in brand identity, packaging design, and digital asset creation for consumer goods, particularly beverages. Ensure it showcases your ability to work with premium brands.

• Resume Optimization: Clearly list your proficiency with Adobe Creative Suite and detail your experience with specific types of collateral mentioned in the job description (e.g., packaging, POS, digital assets). Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic thinking, and how your work supports business objectives. Prepare to discuss your experience with the brands and the food/beverage industry.

• Company Research: Thoroughly research Perricone Farms and Natalie’s Orchid Island Juice Company, understanding their merged vision, target markets, and current branding. Be ready to articulate how your design aesthetic and skills align with their premium positioning.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a Graphic Designer role within a growth-focused company. All details should be verified directly with the hiring organization before making application decisions.