Graphic Design Consultant

📍 Job Overview

Job Title: Graphic Design Consultant

Company: Lincoln Financial

Location: Radnor, Pennsylvania, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: March 09, 2026

Experience Level: Mid-Level (3-5+ years)

Remote Status: Remote (Work from home employee residing outside of a commutable distance to an office location.)

🚀 Role Summary

• This role is integral to translating business objectives into compelling visual narratives for both B2B and B2C audiences, requiring a strong foundation in graphic design principles and brand stewardship.

• The Graphic Design Consultant will act as a strategic advisor, leading the conceptualization and execution of complex creative solutions across multiple channels, ensuring brand consistency and impactful communication.

• A key focus will be on driving innovation through creative strategy, facilitating brainstorming sessions, and ensuring alignment with Lincoln Financial's brand standards and broader business goals.

• This position demands proactive identification of process improvements within the creative workflow to enhance efficiency and quality, directly impacting project delivery and client satisfaction.

📝 Enhancement Note: While the job title is "Graphic Design Consultant," the description strongly implies a role within a marketing or GTM operations function, focusing on the strategic application of design to achieve business objectives rather than purely artistic execution. The emphasis on B2B/B2C, multi-channel campaigns, and stakeholder consultation positions this as a hybrid creative and strategic operations role.

📈 Primary Responsibilities

• Lead the conceptualization and design of complex creative solutions for internal clients across B2B and B2C segments, ensuring visual integrity and adherence to brand standards.

• Develop and execute creative concepts and projects that align with Lincoln Financial's overarching brand positioning and business objectives.

• Serve as a strategic and creative advisor on complex projects, providing expert insight and clear direction to internal teams and stakeholders.

• Drive the development of creative strategies for multi-channel marketing and internal brand campaigns, ensuring cohesive and impactful execution across print, multimedia, events, and digital channels.

• Facilitate and lead brainstorming sessions to inspire innovative ideas and breakthrough creative concepts, fostering a collaborative and creative environment.

• Partner with clients at all levels to understand business goals, shape creative strategy, and ensure final design solutions achieve desired strategic and creative impact.

• Maintain a deep understanding of company products, brand positioning, and industry trends to ensure creative work differentiates Lincoln Financial in the marketplace.

• Support project planning by estimating timelines, budgets, and building strong relationships with cross-functional teams, including sales, marketing, and relationship management.

• Identify and recommend process improvements within the creative workflow to significantly reduce workloads or improve the quality of creative deliverables.

• Stay current with emerging developments and trends in graphic design and the broader marketing landscape, assessing their impact and collaborating on their integration into current and future solutions.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design, strategic thinking, and client-facing advisory. The emphasis on process improvement, project planning, and stakeholder management suggests a need for strong operational acumen in a creative context. This role moves beyond pure design execution to encompass strategic contribution and workflow optimization.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field, OR

Experience:

• 3 to 5+ years of professional graphic design experience, directly aligning with the strategic and creative responsibilities outlined for this position.

Required Skills:

• Graphic Design Expertise: Mastery of core design principles, typography, color theory, and layout for various media.

• Creative Strategy Development: Ability to translate business objectives into compelling visual concepts and campaign strategies.

• Brand Stewardship: Deep understanding and application of brand guidelines to maintain visual consistency and integrity.

• Cross-Functional Collaboration: Proven ability to partner effectively with sales, marketing, and relationship management teams, as well as internal clients at all levels.

• Project Management Fundamentals: Experience in estimating timelines, managing budgets, and supporting project planning.

Preferred Skills:

• Adobe Creative Suite Proficiency: Advanced skills in industry-standard design software such as Adobe Photoshop, Illustrator, and InDesign.

• Adobe Workfront Knowledge: Familiarity with project management and workflow automation tools like Adobe Workfront.

• Figma Working Knowledge: Experience with collaborative design tools such as Figma for prototyping and design handoffs.

• Multimedia & Digital Design: Experience designing for digital channels, multimedia presentations, and potentially web/UI elements.

• Presentation & Facilitation Skills: Ability to lead brainstorming sessions and present creative concepts effectively to stakeholders.

📝 Enhancement Note: The requirements emphasize both foundational design skills and the strategic, collaborative, and tool-based proficiencies expected of a consultant role within a larger corporate structure. The preferred skills point towards a modern creative technology stack.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Project Showcase: A portfolio demonstrating a range of successful creative solutions across B2B and B2C contexts, including campaign materials, branding initiatives, and digital assets.

• Strategic Rationale: Clear articulation of the strategic objectives behind each project, explaining the problem statement, target audience, and how the design solution addressed these elements.

• Process & Workflow Examples: Documentation or examples of how you approached project workflows, from initial brief to final delivery, highlighting collaboration and feedback integration.

• Brand Adherence Showcase: Examples that clearly illustrate adherence to and effective application of brand guidelines, demonstrating how you maintained visual standards.

• Impact Measurement (where applicable): Any examples that can quantify the impact or success of your design work, such as engagement metrics, conversion rates, or client feedback, would be highly beneficial.

Process Documentation:

• Workflow Design: Ability to document and articulate creative workflows, including stages for concept development, design execution, review cycles, and final asset production.

• System Integration: Understanding of how design assets are integrated into broader marketing and communication systems (e.g., marketing automation platforms, content management systems).

• Collaboration Protocols: Experience in establishing and following clear communication and feedback protocols with clients and cross-functional teams to ensure smooth project progression.

📝 Enhancement Note: For a consultant role, especially in a corporate setting, the portfolio needs to go beyond just showcasing aesthetics. It must demonstrate strategic thinking, process understanding, and the ability to deliver tangible results that align with business goals. Highlighting experience with specific tools like Adobe Workfront or Figma within portfolio projects will be advantageous.

💵 Compensation & Benefits

Salary Range: $72,900 - $131,600 annually.

Anticipated Pay: New hires are expected to be compensated between the minimum and midpoint of the listed range. Actual pay may vary based on factors such as experience, location, and qualifications.

Benefits:

• Leadership Development: Access to programs designed to enhance leadership skills and career progression.

• Virtual Training Opportunities: Continued learning and skill enhancement through online training modules and resources.

• Paid Time Off (PTO): Generous vacation, sick leave, and personal days.

• Parental Leave: Support for new parents with dedicated leave policies.

• 401K Plan: Competitive retirement savings plan with potential company match.

• Comprehensive Employee Benefits: Includes health, dental, and vision insurance, life insurance, and disability coverage.

• Financial Counseling: Professional guidance to help manage personal finances.

• Health Coaching: Support for maintaining a healthy lifestyle and well-being.

• Employee Assistance Program (EAP): Confidential support services for personal and work-related challenges.

• Tuition Assistance Program: Financial support for pursuing further education relevant to career development.

• Work Arrangements: Flexible work options, including remote work.

• Productivity Tools & Training: Access to effective technology and training to enhance job performance.

Working Hours:

• Standard full-time hours, likely around 40 hours per week. While the role is remote, adherence to core business hours for collaboration and meetings will be expected.

📝 Enhancement Note: The salary range provided is a broad band, common for mid-level to senior roles. Compensation is expected to fall within the lower to mid-portion of this range for new hires. The comprehensive benefits package reflects a large, established financial institution.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Life Insurance, Annuities, Retirement Plan Services). Lincoln Financial is a well-established player with a 120-year history.

Company Size: Lincoln Financial is a large, publicly traded company (NYSE: LNC), indicating a structured corporate environment with established processes and a significant employee base.

Founded: 1905. This long history suggests stability, deep industry knowledge, and a culture that has evolved over time.

Team Structure:

• Operations Focus: This role appears to sit within a marketing or GTM operations function, where creative services support broader business initiatives.

• Cross-Functional Collaboration: The Graphic Design Consultant will likely collaborate closely with marketing managers, brand strategists, sales enablement teams, and potentially product development.

• Reporting: Likely reports to a Creative Director, Marketing Operations Manager, or a similar leadership role within the marketing or communications department.

Methodology:

• Data-Informed Creativity: While design is creative, Lincoln Financial's industry suggests an emphasis on data-driven decision-making to ensure creative solutions align with measurable business outcomes.

• Process-Oriented Execution: As a large financial institution, there will be established processes and workflows for creative requests, approvals, and asset management.

• Brand-Centric Approach: A strong emphasis on maintaining and evolving the company's brand identity across all communication touchpoints.

Company Website: https://www.lincolnfinancial.com/

📝 Enhancement Note: Lincoln Financial's industry demands a balance between creativity and rigorous adherence to compliance, brand standards, and measurable results. The culture likely values professionalism, strategic thinking, and a commitment to client success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Consultant," indicating a mid-to-senior level of expertise. It requires not just design execution but also strategic advisory capabilities, problem-solving, and process improvement recommendations. It sits above a junior designer but may not yet be a lead or management position.

Reporting Structure: The Graphic Design Consultant will likely report to a manager or director within the marketing, communications, or a dedicated creative services department. This structure offers mentorship and guidance from experienced leaders.

Operations Impact: The role's impact is significant as it translates complex financial products and strategies into understandable and compelling visuals for B2B and B2C audiences. Effective design directly influences brand perception, customer engagement, lead generation, and the overall effectiveness of marketing and sales efforts.

Growth Opportunities:

• Senior/Lead Designer: Progression to senior or lead designer roles, taking on more complex projects and mentoring junior designers.

• Creative Strategy Specialization: Deepening expertise in creative strategy, campaign development, and brand management.

• Operations Management: Moving into roles focused on managing creative workflows, project management for creative teams, or marketing operations management.

• Cross-Functional Moves: Potential to move into broader marketing roles, client management, or brand management positions.

• Continuous Learning: Opportunities for further training in emerging design tools, digital marketing trends, and strategic marketing principles.

📝 Enhancement Note: The "Consultant" title suggests a path for growth into more strategic or leadership roles, particularly within operations or specialized creative functions. The company's emphasis on defined career tracks supports this.

🌐 Work Environment

Office Type: The position is listed as primarily remote. Lincoln Financial is a large corporation with established office locations (e.g., Radnor, PA), but this specific role allows for remote work, indicating a modern approach to talent acquisition.

Office Location(s): While the role is remote, the primary listed location is Radnor, Pennsylvania. Lincoln Financial has multiple office locations across the US.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools (e.g., Microsoft Teams, Slack, Zoom) for communication and meetings with colleagues and clients.

• Technology Stack: Access to necessary design software and project management tools will be provided or expected as part of the role's requirements.

• Team Interaction: While remote, opportunities for virtual team meetings, brainstorming sessions, and project-specific collaborations will be frequent.

Work Schedule:

• The role is full-time, likely requiring a standard 40-hour work week. Remote work offers flexibility in terms of daily schedule, but core hours for team collaboration and client availability will be crucial.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline, excellent digital communication skills, and the ability to manage one's own workflow effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into experience, responsibilities, and strategic thinking.

• Portfolio Review & Presentation: A key stage where candidates present their portfolio to a panel (potentially including design peers, marketing leads, and/or clients). This will likely involve discussing specific projects, design decisions, and strategic rationale.

• Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or case study related to Lincoln Financial's business context, testing their problem-solving and design skills under pressure.

• Final Interview: Potentially with a senior leader or department head for final approval.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your ability to meet the role's requirements (B2B/B2C, multi-channel, strategic advisory).

• Tell a Story: For each project, clearly outline the client's objective, your role, the challenge, your creative process, the solution, and the outcome or impact.

• Highlight Strategy: Emphasize not just the visual design but the strategic thinking behind it. How did your design solve a business problem?

• Showcase Tools: If you used Adobe Workfront, Figma, or other relevant tools effectively, mention and demonstrate this.

• Prepare for Questions: Be ready to discuss your design decisions, how you handle feedback, your process for managing multiple projects, and your understanding of brand consistency.

Challenge Preparation:

• Understand the Business: Research Lincoln Financial's products, target markets, brand messaging, and recent campaigns.

• Focus on Strategy: If given a design challenge, think about the strategic implications and business goals first, then apply your design expertise.

• Demonstrate Process: Show your thought process clearly, even if it's a quick sketch or outline. How would you approach the problem?

• Time Management: Practice completing design tasks within realistic time constraints.

📝 Enhancement Note: The portfolio review is critical for this role. Candidates should prepare to articulate the "why" behind their designs and demonstrate how their creative output drives business results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design tasks. Proficiency in Photoshop, Illustrator, and InDesign is generally assumed.

• Adobe Workfront: Preferred for project management, workflow automation, and managing creative assets within a corporate environment. Familiarity indicates an understanding of enterprise-level creative operations.

• Figma: Increasingly popular for collaborative design and prototyping, especially in digital contexts. Working knowledge is a plus.

Analytics & Reporting:

CRM & Automation:

• Awareness of how design assets are used within CRM systems or marketing automation platforms (e.g., Marketo, HubSpot) to support campaigns.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline. Experience with Adobe Workfront is a significant advantage for this role, indicating experience with corporate creative workflows. Figma is a strong plus for modern digital design collaboration.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A focus on understanding and meeting the needs of internal clients to deliver impactful creative solutions.

• Collaboration & Teamwork: Emphasis on working effectively with diverse teams to achieve common goals.

• Quality & Excellence: Commitment to delivering high-quality creative work that upholds brand standards and business objectives.

• Innovation & Adaptability: Encouragement to explore new creative ideas and adapt to evolving design trends and technologies.

• Integrity & Professionalism: Upholding ethical standards and professional conduct, especially within the financial services industry.

Collaboration Style:

• Partnership-Oriented: Working as a strategic partner with clients and cross-functional teams, offering expertise and guidance.

• Feedback-Driven: Open to constructive criticism and iterative revisions to refine creative solutions.

• Transparent Communication: Maintaining clear and open lines of communication regarding project status, timelines, and potential challenges.

📝 Enhancement Note: Lincoln Financial's culture likely balances a professional, process-driven environment with the need for creativity and innovation. Values such as integrity, client focus, and teamwork are paramount in the financial services sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Corporate Constraints: Navigating brand guidelines, compliance requirements, and diverse stakeholder feedback while producing innovative designs.

• Managing Multiple Projects & Priorities: Effectively juggling various client requests, deadlines, and project scopes in a remote setting.

• Translating Complex Financial Concepts: Visually communicating sophisticated financial products and services in an accessible and engaging manner.

• Adapting to Evolving Technologies: Staying current with new design software, digital trends, and collaboration tools.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Adobe Creative Suite or explore new tools.

• Creative Strategy Workshops: Learning to develop more sophisticated campaign strategies and brand positioning.

• Industry Conferences & Webinars: Staying abreast of the latest trends in graphic design, marketing, and the financial services industry.

• Mentorship: Potential for mentorship from senior creative leaders or marketing strategists within Lincoln Financial.

📝 Enhancement Note: The challenges presented are typical for a corporate graphic design role, particularly in a regulated industry. The growth opportunities focus on continuous skill enhancement and strategic career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a visual concept for a B2B or B2C audience. What was your process?"

• "How do you ensure your creative work aligns with brand standards while still pushing creative boundaries?"

• "Walk us through a complex creative project from brief to completion. What were the key challenges and how did you overcome them?"

Company & Culture Questions:

• "What do you know about Lincoln Financial's brand, products, or mission?"

• "How do you approach collaborating with stakeholders who may have differing opinions on creative direction?"

• "Describe your experience working remotely. What strategies do you use to stay productive and connected?"

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio presentation logically, perhaps by project type or by demonstrating a range of skills.

• Focus on Impact: For each project, clearly articulate the problem, your solution, and the results or impact. Use metrics if possible.

• Demonstrate Process: Be ready to talk through your thought process, the tools you used, and how you handled feedback and revisions.

• Showcase Strategic Thinking: Explain why you made certain design choices, linking them back to business objectives or audience needs.

• Engage Your Audience: Make it a conversation, not just a one-way presentation. Be enthusiastic and knowledgeable about your work.

📝 Enhancement Note: Expect questions that probe your strategic thinking, problem-solving abilities, and how you apply design principles to achieve business outcomes. Your portfolio presentation is your primary tool for demonstrating these capabilities.

📌 Application Steps

To apply for this Graphic Design Consultant position:

• Submit Your Application: Utilize the provided link on the Lincoln Financial careers website to submit your resume and complete the application form.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience with B2B/B2C campaigns, multi-channel design, and strategic problem-solving. Ensure it clearly showcases your ability to adhere to brand guidelines and your proficiency with relevant design tools.

• Resume Optimization: Update your resume to reflect keywords and responsibilities mentioned in the job description, such as "graphic design," "creative strategy," "B2B/B2C," "multi-channel marketing," "brand campaigns," and specific software proficiencies like "Adobe Creative Suite" and "Figma." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic rationale, and project outcomes using the STAR method (Situation, Task, Action, Result). Prepare to present your portfolio and answer questions about your experience and approach to creative challenges.

• Company Research: Familiarize yourself with Lincoln Financial's brand, its position in the financial services industry, its core values, and its target audiences. Understand their current marketing efforts and overall company mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.