GenAI Integrated Designer (eCommerce Designer)

📍 Job Overview

Job Title: GenAI Integrated Designer (eCommerce Designer)

Company: Brandtech+

Location: India

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: December 18, 2025

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Spearhead the creation of visually compelling and high-volume eCommerce content for the Beauty & Skincare sector, leveraging Generative AI (GenAI) and automation.

• Manage the end-to-end design process for digital, print, and social media assets, ensuring brand consistency, compliance, and market competitiveness.

• Collaborate closely with clients and internal teams to translate creative briefs into impactful design solutions that drive brand presence and engagement.

• Proactively contribute innovative ideas and creative input, while meticulously adhering to brand guidelines, timelines, and budgets.

📝 Enhancement Note: This role is explicitly designed for an experienced designer within the Beauty and Skincare eCommerce space, with a strong emphasis on leveraging GenAI and automation for high-volume content production. The "Integrated" aspect suggests a need for versatility across digital, print, and social platforms, requiring a holistic approach to design execution.

📈 Primary Responsibilities

• Develop and execute creative design concepts for digital advertisements, social media campaigns, website assets, and print collateral, with a primary focus on eCommerce platforms within the Beauty & Skincare industry.

• Manage the adaptation, repurposing, and reformatting of existing assets to meet diverse platform requirements and campaign objectives, ensuring brand consistency and quality.

• Utilize GenAI tools and automation workflows to enhance design efficiency, scale content production, and explore novel creative approaches.

• Collaborate with client stakeholders to understand brand guidelines, campaign objectives, and performance metrics, providing creative input and strategic recommendations.

• Oversee the day-to-day execution of design projects, ensuring all deliverables meet stringent quality standards, accuracy, and consistency within defined timeframes and budgets.

• Proactively monitor industry trends, competitor activities, and emerging design technologies to maintain creative excellence and identify opportunities for innovation.

• Foster strong client relationships through effective communication, proactive problem-solving, and delivering exceptional customer service.

• Contribute to the development of new concepts and pitches, showcasing creative flair and an entrepreneurial spirit in driving design output.

📝 Enhancement Note: The responsibilities highlight a blend of creative ideation and high-volume production, a common demand in eCommerce. The emphasis on "GenAI Integrated" and "automation production" signifies a need for candidates who are not just skilled designers but also adept at integrating new technologies into their workflow for efficiency and innovation.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of experience in an advertising agency or in-house creative department, with a significant portion dedicated to eCommerce design.

• Proven track record of successful design projects within the Beauty and Skincare industry is a mandatory requirement.

Required Skills:

• eCommerce Design Expertise: Proven ability to design for eCommerce platforms, understanding conversion-driven design principles and user experience (UX) for online retail.

• GenAI & Automation Proficiency: Familiarity with or hands-on experience in leveraging Generative AI tools for design ideation, asset creation, or workflow automation. Knowledge of automation production processes is essential.

• Design Software Mastery: Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign.

• Motion Graphics & Video Editing: Strong skills in After Effects and Premiere Pro for creating dynamic visual content, including animation storyboarding.

• Content Creation & Adaptation: Ability to create inspiring and exciting content from scratch, as well as repurpose, reformat, and adapt existing assets across various digital and print channels.

• Client Management & Communication: Excellent client-facing communication skills, with the ability to influence creatively, build strong relationships, and provide exceptional customer service.

• Project Management Acumen: Strong project management capabilities to seamlessly manage multiple, varying-sized projects within tight deadlines and budgets.

• Brand Guideline Adherence: Meticulous attention to detail in ensuring all creative output strictly adheres to client brand guidelines and exacting standards.

• Industry Trend Awareness: Keen ability to monitor and research industry trends in branding, marketing, and design, especially within beauty and fashion.

Preferred Skills:

• Figma & Otomo: Familiarity with Figma for collaborative design and prototyping, and Otomo for automation in design workflows.

• UI/UX Design: Skilled in responsive design for web, social media, and understanding of UI/UX principles.

• Typography & Layout: Excellent command of typography, layout design, and technical detail application.

• Print Collateral & Branding: Experience in designing print collateral and contributing to broader branding initiatives.

• Animation Concept Storyboarding: Ability to develop storyboards for animation sequences.

📝 Enhancement Note: The "5+ years" explicitly mentioned in "Good to have" is interpreted as a strong indicator of the desired experience level, aligning with the AI-derived 5-10 year range. The emphasis on specific tools like Figma and Otomo, alongside GenAI, indicates a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• High-Volume eCommerce Case Studies: Showcase projects demonstrating the ability to produce a significant volume of creative assets for eCommerce, particularly within the Beauty & Skincare sector.

• Brand Adaptation Examples: Include examples of how you have successfully adapted and maintained brand consistency across multiple platforms and asset types.

• GenAI/Automation Integration: If possible, present projects where GenAI or automation tools were utilized to enhance efficiency or creative output, detailing the process and impact.

• Project Management Successes: Illustrate instances where you managed multiple projects concurrently, highlighting your ability to meet deadlines and budget constraints while delivering high-quality results.

• Creative Concept Development: Feature examples of original creative concepts, idea generation, and your ability to influence clients with new approaches.

Process Documentation:

• Workflow Design & Optimization: Demonstrate an understanding of efficient design workflows, from brief to final delivery, with a focus on optimization for speed and quality in an eCommerce context.

• Asset Management & Repurposing: Detail processes for managing large libraries of creative assets and effectively repurposing them for various channels.

• Quality Assurance Protocols: Outline methods used to ensure output quality, accuracy, and consistency, especially in high-volume production environments.

• Collaboration & Feedback Loops: Showcase how you integrate feedback from clients and team members into the design process.

📝 Enhancement Note: For a role emphasizing high-volume eCommerce and GenAI integration, a portfolio demonstrating efficiency, scalability, and technological adoption will be critical. Candidates should be prepared to discuss their process for managing multiple projects and ensuring quality in a fast-paced environment.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Work Flexibility: Opportunity to work remotely from anywhere in India, offering work-life balance.

• Comprehensive Health Insurance: Medical coverage for employees and potentially dependents.

• Professional Development: Access to training, workshops, and resources to enhance skills in design, GenAI, and automation.

• Creative Tool Access: Provision of industry-standard design software and potentially access to new AI tools.

• Paid Time Off: Generous leave policies including vacation, sick leave, and public holidays.

• Performance Bonuses: Potential for performance-based bonuses tied to project success and client satisfaction.

• Retirement Savings Plan: Company contribution to provident fund or similar retirement schemes.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for flexibility given the remote nature of the role. The focus will be on meeting project deadlines and client needs.

📝 Enhancement Note: Salary figures for India are based on research for senior/lead designer roles with specialized skills in major metropolitan areas, adjusted for remote work within the country. Benefits are typical for full-time roles in the tech/creative industry in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Technology Services, Content Creation. Brandtech+ operates at the intersection of creative services and cutting-edge technology, focusing on AI and automation to deliver content solutions.

Company Size: The Brandtech Group (parent company) is a significant global entity. Brandtech+ itself likely comprises a substantial team to support over 300 clients in 40+ countries. This suggests a large, dynamic, and potentially globalized operational structure.

Founded: While the founding date of Brandtech+ (formerly OLIVER+) isn't explicitly stated, The Brandtech Group was founded in 2000. This indicates a company with a long history, evolving with industry changes, particularly in embracing digital transformation and AI.

Team Structure:

• Creative Hubs: The team is likely structured into specialized creative hubs or pods, focusing on specific client needs or service offerings (e.g., eCommerce content, CGI, motion design).

• Cross-Functional Collaboration: Expect close collaboration with project managers, account managers, AI specialists, and other designers to deliver integrated solutions.

• Global Network: As part of a global organization, there will be opportunities to work with talent and clients across different regions, fostering a diverse and international work environment.

Methodology:

• AI-First Approach: A core methodology involves the integration of AI and automation into content creation and production workflows to drive efficiency and innovation.

• Data-Driven Creativity: While creative in nature, the emphasis on eCommerce suggests a data-informed approach to design, focusing on metrics and ROI.

• Agile Project Management: Given the high-volume nature of eCommerce content, agile methodologies are likely employed to manage projects effectively and respond to client needs rapidly.

Company Website: thebrandtechgroup.com

📝 Enhancement Note: The company's positioning as a tech-forward agency, part of a larger group, implies a culture that values innovation, scalability, and global reach. The "Content Factory" concept suggests a focus on efficient, process-driven creative output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Integrated Designer," suggesting a mid-to-senior level position. It requires significant hands-on design expertise, project management skills, and the ability to integrate advanced technologies like GenAI. It's a contributor role with significant autonomy and client interaction.

Reporting Structure: The designer will likely report to a Creative Lead, Design Manager, or Head of Creative Production. They will collaborate closely with Project Managers and Account Managers who interface directly with clients.

Operations Impact: This role directly impacts the client's eCommerce success by creating visually appealing and effective marketing assets. The designer's work influences brand perception, customer engagement, conversion rates, and ultimately, revenue generated through online channels. By leveraging GenAI and automation, they also contribute to operational efficiency and cost savings for clients.

Growth Opportunities:

• Senior/Lead Designer: Progress to a Senior Integrated Designer or Lead Designer role, taking on more complex projects, mentoring junior designers, and having a greater strategic input.

• Specialization: Deepen expertise in specific areas like GenAI for creative, advanced motion graphics, or UI/UX for eCommerce.

• Creative Direction: Move into roles with more direct creative direction and client pitching responsibilities.

• Operations Management: Transition into creative operations management, focusing on workflow optimization, tool implementation, and team efficiency.

• Cross-Functional Roles: Opportunities to move into roles within The Brandtech Group's broader ecosystem, leveraging design and tech skills in different capacities.

📝 Enhancement Note: The growth path suggests a progression from execution to leadership and strategic involvement, with a strong emphasis on staying at the forefront of creative technology.

🌐 Work Environment

Office Type: While the role is advertised as remote, Brandtech+ is part of The Brandtech Group, which typically operates with a hybrid or office-based model in various global locations. The "Remote working until further notice" implies a potential future shift.

Office Location(s): The company operates globally, with a significant presence in Europe and likely other major markets. For this role, the focus is on remote work within India.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying heavily on cloud-based tools, project management platforms, and video conferencing for team and client interactions.

• Technology-Rich: Expect access to and use of advanced design software, GenAI platforms, and collaboration tools designed for remote creative teams.

• Client-Centric: The environment is highly client-focused, requiring adaptability, responsiveness, and a commitment to delivering exceptional service for key accounts, particularly in the beauty sector.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. However, the remote and client-facing nature may necessitate some flexibility to accommodate global client time zones or urgent project requirements.

📝 Enhancement Note: The remote nature of this specific role in India contrasts with the typical hybrid/office model of the parent group, suggesting a strategic decision to leverage talent globally for specialized functions like high-volume eCommerce content.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and experience.

• Technical/Creative Interview: A discussion with a hiring manager or senior creative to delve into your design philosophy, technical skills, and experience with eCommerce and the Beauty/Skincare sector. Expect to discuss specific projects from your portfolio.

• Portfolio Presentation & Case Study: A dedicated session where you will present a selection of your work, focusing on relevant eCommerce and Beauty/Skincare projects. You may be asked to walk through a specific case study demonstrating your process, problem-solving skills, and the impact of your designs.

• AI/Automation Discussion: Questions regarding your understanding and practical application of GenAI and automation tools in design workflows.

• Cultural Fit Interview: An assessment of how well your values and working style align with Brandtech+'s core values (Ambitious, Imaginative, Inspirational, Always Learning, Results-Focused, Pro-Inclusive).

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that are most relevant to eCommerce, Beauty/Skincare, and ideally demonstrate GenAI/automation use.

• Highlight Process & Impact: For each project, clearly articulate the brief, your creative process, the tools used (mentioning GenAI/automation if applicable), challenges faced, and the quantifiable results or impact.

• Showcase Versatility: Demonstrate your ability to work across different formats (digital ads, social media, web assets, print) and your understanding of brand consistency.

• Prepare a Narrative: Be ready to tell a compelling story about each project, explaining your creative decisions and how they addressed client objectives.

• Technical Proficiency: Be prepared to discuss your proficiency with required software and any experience with Figma or Otomo.

Challenge Preparation:

• Design Challenge: You might be given a hypothetical brief for an eCommerce campaign or asset. Be prepared to outline your approach, conceptualize ideas, and discuss how you would execute it, considering GenAI and efficiency.

• Problem-Solving Scenarios: Anticipate questions about how you handle tight deadlines, challenging client feedback, or technical issues.

• AI Integration Strategy: Think about how you would integrate GenAI into a typical eCommerce design workflow to improve efficiency or creativity.

📝 Enhancement Note: The emphasis on GenAI and automation suggests that candidates will be evaluated not just on their design skills but also on their ability to innovate and adapt to new technologies within a production-focused environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for print and digital asset creation).

• Motion Graphics & Video: After Effects, Premiere Pro (for dynamic content, animation, and video editing).

• Prototyping & Collaboration: Figma (preferred, for UI/UX design, interactive prototypes, and collaborative workflows).

• Automation Tools: Otomo (mentioned as a preferred tool, indicating a need for familiarity with design automation platforms).

• GenAI Platforms: Specific platforms are not named, but familiarity with tools like Midjourney, DALL-E, Stable Diffusion, or Adobe Firefly for image generation and ideation is highly advantageous.

Analytics & Reporting:

CRM & Automation:

• Experience with project management software (e.g., Asana, Trello, Monday.com) for tracking project progress and deadlines.

• Familiarity with cloud storage and collaboration platforms (e.g., Google Drive, Dropbox, Slack) for seamless team communication and file sharing.

📝 Enhancement Note: The specific mention of Figma and Otomo, alongside the broader requirement for GenAI and automation proficiency, indicates a modern, tech-forward design stack. Candidates should be prepared to discuss their experience with these or similar tools.

👥 Team Culture & Values

Operations Values:

• Ambitious: A drive to achieve and exceed goals, pushing creative and technological boundaries.

• Imaginative: A commitment to innovative thinking and exploring new possibilities in design and technology.

• Inspirational: The ability to create work that inspires clients, consumers, and colleagues.

• Always Learning and Listening: A dedication to continuous improvement, staying updated on industry trends, and actively seeking feedback.

• Results-Focused: A strong emphasis on delivering measurable outcomes and exceeding client expectations.

• Actively Pro-Inclusive and Anti-Racist: A commitment to fostering a diverse, equitable, and inclusive environment in all aspects of work and creation.

Collaboration Style:

• Team-Oriented: Fostering a collaborative environment where ideas are shared freely among designers, project managers, and other creative professionals.

• Client-Centric Partnership: Working closely with clients as strategic partners, integrating their feedback and insights into the creative process.

• Proactive Communication: Open and transparent communication channels are essential for managing projects effectively and ensuring alignment across teams and with clients.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement in both creative output and process efficiency.

📝 Enhancement Note: The company's explicitly stated values provide a clear framework for cultural fit. Candidates should be prepared to demonstrate how their work and approach align with these principles, particularly "Ambitious," "Imaginative," and "Results-Focused" in the context of GenAI and eCommerce.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Meeting the constant need for creative assets in a fast-paced eCommerce environment while maintaining high quality.

• Integrating GenAI Effectively: Successfully embedding GenAI tools into established workflows, ensuring ethical use, and optimizing output without compromising brand integrity.

• Client Expectation Management: Balancing client demands with creative vision and technical feasibility, especially when working with cutting-edge technologies.

• Staying Ahead of Trends: Continuously adapting to rapid advancements in design technology, AI, and eCommerce marketing strategies.

• Global Collaboration: Effectively communicating and collaborating with diverse teams and clients across different time zones and cultures.

Learning & Development Opportunities:

• GenAI Specialization: Deepen expertise in leveraging AI for creative tasks, exploring new tools and techniques for content generation and optimization.

• Advanced Design Skills: Opportunities to refine skills in motion graphics, UI/UX, or specific areas of digital design relevant to eCommerce.

• Industry Conferences & Certifications: Access to attend relevant industry events, workshops, and pursue certifications in design, AI, or project management.

• Mentorship Programs: Potential to be mentored by senior creatives or leaders within The Brandtech Group, guiding career progression.

• Exposure to Diverse Clients: Working with a wide range of beauty and skincare brands provides broad industry exposure and case study material.

📝 Enhancement Note: The challenges are directly tied to the role's core responsibilities, emphasizing the need for adaptability and a proactive approach to technology and client management. Growth opportunities are geared towards specialization and leadership within the creative and tech-integrated space.

💡 Interview Preparation

Strategy Questions:

• GenAI Integration: "How would you approach integrating GenAI into a typical eCommerce design workflow for a beauty brand to improve efficiency and creative output?"

• High-Volume Production: "Describe a time you managed a high-volume content production project. What were the key challenges, and how did you ensure quality and timeliness?"

• Creative Problem-Solving: "Imagine a client wants a campaign that feels fresh and innovative for a mature skincare product. How would you approach developing creative concepts, and what role might AI play?"

• Client Management: "How do you handle constructive criticism or conflicting feedback from a client on a design you're passionate about?"

Company & Culture Questions:

• "What excites you most about Brandtech+'s mission to leverage AI in content creation, particularly for eCommerce?"

• "How do you embody our value of being 'Imaginative' in your design work?"

• "How do you contribute to an inclusive and anti-racist work environment?"

Portfolio Presentation Strategy:

• Structure: Start with a brief overview of your career and expertise. Then, present 2-3 key projects, dedicating 5-7 minutes to each. For each project:

  1. Client & Brief: Clearly state the client and the project's objective.
  2. Your Role & Process: Explain your specific contribution and the steps you took, highlighting any GenAI/automation use.
  3. Creative Decisions: Justify key design choices.
  4. Challenges & Solutions: Discuss any hurdles and how you overcame them.
  5. Results/Impact: Quantify outcomes where possible (e.g., improved engagement, conversion uplift, efficiency gains).

• Visuals: Use high-quality visuals and ensure smooth transitions. Be prepared to share your screen.

• Engagement: Be interactive, ask if the interviewers have questions, and be ready for follow-up questions about your work.

📝 Enhancement Note: Prepare specific examples that directly address the core requirements of GenAI integration, eCommerce, and the Beauty/Skincare sector. Quantifiable results are crucial for demonstrating a results-focused approach.

📌 Application Steps

To apply for this GenAI Integrated Designer position:

• Submit your application through the provided link on greenhouse.io.

• Portfolio Customization: Tailor your portfolio to prominently feature eCommerce, Beauty/Skincare, and any GenAI/automation-related projects. Ensure it's easily accessible (e.g., a link to your personal website or a well-organized PDF).

• Resume Optimization: Update your resume to highlight keywords such as "GenAI," "eCommerce Design," "Beauty," "Skincare," "Automation," "Figma," "After Effects," and "Project Management." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, creative rationale, and experience with GenAI and automation. Prepare to discuss your portfolio projects in detail and how you embody Brandtech+'s values.

• Company Research: Thoroughly research Brandtech+ and The Brandtech Group, focusing on their work in AI, content creation, and their client roster, particularly in the beauty sector. Understand their mission and values to demonstrate alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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