Game UX Designer (Casual Mobile)

📍 Job Overview

Job Title: Game UX Designer (Casual Mobile)

Company: UserWise Services

Location: Spain (Remote - open to all EU locations + South America)

Job Type: Full-time

Category: Game Design / User Experience Operations

Date Posted: January 16, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Designs and optimizes user experiences for casual mobile games, focusing on player satisfaction and engagement.

• Conducts comprehensive user research, including surveys, interviews, and usability testing, to gather actionable player insights.

• Develops intuitive information architecture, wireframes, and prototypes to guide game interface development.

• Collaborates closely with product managers, developers, and visual designers to ensure seamless integration of UX principles.

• Contributes to and maintains design systems for consistent and cohesive in-game user interfaces.

📝 Enhancement Note: This role is specifically for a Game UX Designer in the casual mobile gaming sector, emphasizing player-centric design and live-service game experience. The "Operations" aspect in this context pertains to the operational execution of UX design processes within a game development lifecycle, rather than traditional business operations.

📈 Primary Responsibilities

• Player-Centric Research & Analysis:

  • Execute diverse user research methodologies (surveys, interviews, usability testing, analytics review) to deeply understand target player needs, behaviors, and pain points within the casual mobile gaming segment.
  • Translate research findings into actionable insights, developing comprehensive personas, detailed user journeys, and experience maps to inform strategic design decisions.
  • Analyze player data and feedback to identify opportunities for enhancing core gameplay loops, monetization strategies, and overall player engagement.

• Information Architecture & Navigation Design:

  • Design and optimize the information architecture for mobile games to ensure intuitive navigation, content discoverability, and seamless progression through game menus and features.
  • Create clear and concise site maps, user flows, and wireframes that articulate the structure and interaction logic of game interfaces.
  • Ensure content is organized logically and accessibly, prioritizing ease of use for a broad casual gaming audience.

• Wireframing, Prototyping & Iteration:

  • Develop low and high-fidelity wireframes and interactive prototypes using industry-standard tools (e.g., Figma, Sketch, Adobe XD) to visualize and test UX concepts.
  • Conduct rapid prototyping cycles to iterate on design solutions based on internal feedback and player testing, validating design hypotheses before development.
  • Clearly communicate design rationale and user-flow logic through interactive prototypes to cross-functional teams.

• Usability Testing & Feedback Integration:

  • Plan, execute, and analyze usability testing sessions with target player demographics to identify usability issues and areas for improvement in game interfaces and mechanics.
  • Synthesize qualitative and quantitative feedback from testing to refine designs, ensuring alignment with player expectations and business objectives.
  • Champion a data-driven approach to design by integrating usability findings into iterative design improvements.

• Cross-Functional Collaboration & Communication:

  • Partner effectively with Product Managers, Game Designers, UI Artists, and Developers to ensure UX designs are technically feasible, creatively aligned, and meet project goals.
  • Actively participate in design reviews, providing and incorporating constructive feedback from stakeholders.
  • Clearly articulate design decisions, user-centric rationale, and potential impacts to diverse teams and leadership.

• Design System & Consistency Management:

  • Contribute to the development and maintenance of a robust design system, ensuring visual and interactive consistency across all game features and platforms.

  • Define and document UI patterns, interaction guidelines, and best practices to uphold a cohesive user experience throughout the game.

  • Collaborate with UI designers to ensure that UX designs are translated into visually polished and brand-aligned interfaces.

📝 Enhancement Note: The responsibilities are tailored to a Game UX Designer role, emphasizing the unique aspects of designing for live-service mobile games, including core-loop design, live-ops strategies, and player empathy. The "operations" aspect is interpreted as the structured and repeatable processes involved in game UX design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Human-Computer Interaction, Interaction Design, Psychology, Computer Science, or a related field is often preferred in UX design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 3 years of dedicated experience in UX design, with a significant focus on designing features and building experiences for live-service mobile games.

Required Skills:

• Game UX Design Expertise: Proven track record in designing user experiences specifically for mobile games, with a deep understanding of core-loop mechanics, gameplay progression, and system design.

• User Research Methodologies: Proficiency in conducting and analyzing various user research methods, including surveys, interviews, contextual inquiries, and usability testing.

• Information Architecture & UX Flow: Strong ability to structure complex information, design intuitive user flows, and create effective site maps and wireframes.

• Wireframing & Prototyping Tools: Hands-on experience with industry-standard UX design tools such as Figma, Sketch, Adobe XD, or Axure for creating interactive prototypes.

• Usability Testing & Analysis: Experience in planning, executing, and deriving actionable insights from usability testing sessions.

• Player Empathy & Centricity: A genuine passion for players and a demonstrated ability to design with a strong player-centric mindset.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale and collaborate effectively with diverse, cross-functional teams.

• English Fluency: Candidates must be fluent in spoken and written English, as it is the primary working language.

Preferred Skills:

• Game Engines: Familiarity or experience with game engines like Unity is a significant plus, aiding in understanding technical constraints and possibilities.

• Systems Design & Balancing: Experience in game systems design, balancing mechanics, and understanding live-ops strategies.

• Other Design Disciplines: Knowledge in areas beyond core gameplay and systems design, such as monetization design or narrative design, is beneficial.

• Mobile Gaming Trends: Up-to-date knowledge of the latest trends, player expectations, and competitive landscape in the mobile gaming industry.

• Design Systems: Experience contributing to or maintaining design systems for digital products.

📝 Enhancement Note: The requirements emphasize practical experience in game UX and a player-centric approach, which are critical for success in this role. The inclusion of "live-service games" and "live-ops strategies" indicates a need for understanding ongoing game management and player engagement post-launch.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Live-Service Game UX Case Studies: Showcase at least 2-3 detailed case studies of mobile games you've designed or significantly contributed to, ideally within the casual or hyper-casual genres.

• Problem/Solution Focused Projects: Each case study should clearly articulate a specific player pain point or business objective, the UX process undertaken to address it, and the quantifiable impact of your design solutions.

• Demonstration of UX Process: Illustrate your end-to-end UX process, including user research, information architecture, wireframing, prototyping, and usability testing, with tangible deliverables for each stage.

• Iterative Design Examples: Provide examples of how you iterated on designs based on feedback, player data, or A/B testing results, demonstrating adaptability and a data-driven approach.

• System Design & Core-Loop Understanding: Include examples that highlight your understanding of core-loop design, game mechanics, and how UX supports player progression and engagement within these systems.

Process Documentation:

• User Research Synthesis: Present how you translate raw user research data into actionable personas, journey maps, and key findings that drive design decisions.

• Wireframing & Prototyping Workflow: Detail your workflow for creating wireframes and interactive prototypes, including tool usage, fidelity levels, and how they facilitate stakeholder communication and testing.

• Usability Testing Protocols: Outline your approach to planning, conducting, and analyzing usability tests, including metrics used and how insights are integrated back into the design.

• Design System Contribution: If applicable, showcase contributions to or utilization of design systems, demonstrating an understanding of consistency and scalability in UX.

📝 Enhancement Note: For a UX role, a strong portfolio is paramount. The emphasis on "live-service games," "core-loop," and "live-ops" signifies the need for candidates to demonstrate experience in ongoing game development and player retention, not just initial product design.

💵 Compensation & Benefits

Salary Range:

Based on market research for experienced Game UX Designers with 3-5 years of experience in remote EU/South American markets, and considering the competitive nature of the gaming industry, a tax-free USD salary range of $70,000 - $100,000 USD per year is estimated. This range can fluctuate based on the candidate's specific experience, the complexity of projects, and the exact location within the specified regions.

Benefits:

• Market Competitive, Tax-Free USD Salaries: Employees receive salaries paid in US Dollars, often with tax advantages depending on the candidate's location.

• Paid Time Off (PTO): Generous PTO is provided to ensure work-life balance and employee well-being.

• Performance Bonus: Opportunities for performance-based bonuses, tied to individual and company achievements, rewarding contributions to game success.

• Annual Performance Reviews: Regular performance reviews are conducted to provide feedback, discuss career development, and ensure compensation remains competitive.

Working Hours:

This is a full-time role, typically requiring approximately 40 hours per week. While the role is remote, adherence to core working hours that facilitate collaboration with global teams (especially those in EU time zones) will be expected. Flexibility is offered, but timely communication and availability during key collaboration periods are crucial for effective team operations.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for remote Game UX Designers in comparable regions, factoring in the provided "tax-free USD salaries" benefit. The range is broad to accommodate varying experience levels within the specified 2-5 year bracket.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Gaming (Mobile Gaming, LiveOps Platform)

Company Size: UserWise Services is likely a growing company, given its focus on a "S-tier team of industry veterans" and an "innovative LiveOps platform." While the exact size isn't specified, the multinational team and operational scope suggest a medium-sized organization, potentially ranging from 50-250 employees. This size often allows for a balance between structured processes and agile, collaborative environments.

Founded: The founding date is not provided, but the description implies a company with established expertise and a mature platform, suggesting it's not a startup but rather a company with a solid track record and significant industry experience.

Team Structure:

• Cross-Functional Game Development Pods: The UX Designer will likely be embedded within or work closely with cross-functional teams dedicated to specific games or features. These pods typically include Product Managers, Game Designers, UI Artists, Developers (Unity), and QA Testers.

• Reporting Structure: The UX Designer will likely report to a Lead UX Designer, Head of Product, or a Game Director, depending on the project’s organizational hierarchy.

• Global & Remote Collaboration: The team is multinational and operates remotely, necessitating strong asynchronous communication skills and familiarity with digital collaboration tools.

Methodology:

• Data-Driven Game Analysis & Growth: UserWise Services emphasizes rigorous game analysis, focusing on design, gameplay, UI, and monetization. Their approach involves crafting tailored growth strategies powered by their LiveOps platform.

• Iterative Development & LiveOps: The company operates with a mindset of continuous improvement and feature development for live games, utilizing their platform to enhance player experiences, engagement, and revenue.

• Player-Centricity: A core tenet is understanding and catering to player needs, driving design decisions based on player insights and feedback.

Company Website: https://www.userwise.io/

📝 Enhancement Note: UserWise Services positions itself as an expert in game analysis and live-ops, suggesting a data-driven, player-focused culture that values continuous improvement and measurable results. The multinational, remote structure implies a need for strong communication and self-management skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Game UX Designer, typically falling into the mid-level career bracket. It requires a solid foundation of 3+ years of specialized experience, with expectations for independent contribution and problem-solving within game UX. The role is crucial for translating player insights into tangible game features and improvements.

Reporting Structure: The Game UX Designer will likely report to a senior member of the product or design team, such as a Lead UX Designer, Head of Product, or a Game Director. This structure provides mentorship and strategic guidance while allowing for direct contribution to game development. Collaboration will be extensive with Product Managers, UI Designers, and Developers.

Operations Impact: The UX Designer's impact is directly tied to player satisfaction, engagement, retention, and ultimately, revenue. By crafting intuitive and engaging experiences, they influence key game metrics. Their work also ensures the successful implementation and adoption of new features and monetization strategies through effective user flow design and usability.

Growth Opportunities:

• Senior/Lead UX Designer: Progression to a Senior or Lead UX Designer role, involving greater responsibility for strategic UX direction, mentoring junior designers, and leading major UX initiatives.

• Specialization: Opportunity to specialize in specific areas of game UX, such as monetization UX, system design UX, or user research specialization.

• Product Management Transition: With a strong understanding of player needs and business objectives, there's potential to transition into Product Management roles within the gaming industry.

• UX Strategy & Research Leadership: Advancement into roles focused on defining UX strategy across multiple titles or leading user research efforts for the company.

📝 Enhancement Note: The growth analysis focuses on typical career paths for UX designers in the gaming industry, highlighting opportunities for specialization and leadership within a live-service game development environment.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office to work from. The "office" is wherever the employee chooses to work, provided they have a stable internet connection and a conducive environment for focused work.

Office Location(s): Remote work is open to all EU locations and South America. This allows for a diverse, distributed team and access to talent across different regions.

Workspace Context:

• Independent Work Environment: Employees are expected to manage their own workspace, ensuring it is set up for productivity, comfort, and effective remote collaboration.

• Digital Collaboration Tools: The environment relies heavily on digital tools for communication (e.g., Slack, Discord), project management (e.g., Jira, Asana), and design collaboration (e.g., Figma, Miro).

• Asynchronous Communication Emphasis: Given the distributed and multinational nature of the team, the work environment fosters strong asynchronous communication practices, supplemented by scheduled synchronous meetings for critical discussions and team alignment.

Work Schedule:

The role is full-time (approx. 40 hours/week). While remote work offers flexibility, candidates should be prepared to align their schedules with key team meetings and collaboration windows, particularly with colleagues in EU time zones. Flexibility exists in structuring the workday, but consistent availability for team syncs and urgent tasks is expected.

📝 Enhancement Note: The description emphasizes the fully remote nature and the geographical flexibility, highlighting the reliance on digital tools and asynchronous communication necessary for a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening (Recruiter/HR): A brief call to assess basic qualifications, experience alignment, salary expectations, and cultural fit.

2. Hiring Manager/Lead Interview: A deeper dive into your experience with game UX, player research methodologies, and understanding of live-service games. Expect questions about your approach to specific UX challenges.

3. Portfolio Presentation & Technical Interview: This is a critical stage where you will present your portfolio. Be prepared to walk through 1-2 key case studies, explaining your process, decisions, and outcomes for each. This may also include a technical assessment or a design challenge.

4. Team/Cross-Functional Interview: Meet with potential colleagues (e.g., a Product Manager, Developer, or another Designer) to assess collaboration style, communication skills, and how you integrate into a team.

5. Final Interview (Senior Leadership): A final discussion with senior management to confirm fit, discuss long-term vision, and finalize any offer details.

Portfolio Review Tips:

• Curate for Relevance: Select case studies that best showcase your experience in casual mobile gaming, live-service design, and player-centric problem-solving.

• Tell a Story: For each case study, frame it as a narrative: the problem, your process, your solutions, the challenges faced, and the measurable results or learnings.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows, research artifacts) to illustrate your process and final designs.

• Quantify Impact: Whenever possible, include metrics or qualitative feedback that demonstrate the positive impact of your UX work (e.g., improved conversion rates, higher player retention, increased satisfaction scores).

• Highlight Collaboration: Briefly explain how you collaborated with other teams (developers, product managers) and incorporated their feedback.

• Be Prepared for Questions: Anticipate questions about your design decisions, trade-offs you made, and how you handle feedback or disagreements.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully understand the game’s objectives, target audience, and any constraints provided.

• Focus on Process: Emphasize your thought process and methodology, not just the final solution. Explain why you made certain design choices.

• Time Management: Practice working within time constraints, prioritizing key aspects of the challenge.

• Present Clearly: Prepare a concise presentation of your solution, highlighting key features and rationale.

📝 Enhancement Note: The interview process is structured to assess technical skills, problem-solving abilities, collaboration, and cultural fit, with a strong emphasis on the portfolio presentation for this UX role.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design & Prototyping: Figma, Sketch, Adobe XD, Axure RP (proficiency in at least one is expected).

• User Research & Analytics: SurveyMonkey, Google Forms, Typeform, UserTesting.com, Hotjar, Amplitude, GameAnalytics (familiarity with tools for gathering and analyzing player data).

• Project Management & Collaboration: Jira, Confluence, Asana, Trello, Slack, Discord, Miro.

Analytics & Reporting:

• Game Analytics Platforms: Specific platforms used for mobile game analytics (e.g., Amplitude, Firebase Analytics, GameAnalytics) for tracking player behavior, engagement, and monetization metrics.

• Data Visualization Tools: Tableau, Power BI, or similar tools for creating dashboards and reports to communicate insights to stakeholders.

CRM & Automation:

• While not a direct CRM role, understanding how player data is managed and potentially utilized for personalized experiences or in-game communications might be beneficial. Familiarity with A/B testing platforms for optimizing game features and UI elements is also a plus.

📝 Enhancement Note: The tool stack reflects typical requirements for a UX designer in the gaming industry, with a strong emphasis on design and prototyping software, user research platforms, and game analytics tools.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A fundamental value, driving all design decisions to ensure the best possible experience for players. This means deeply understanding player needs and designing solutions that resonate with them.

• Data-Driven Decision Making: Leveraging analytics and user research to inform design choices, validate hypotheses, and measure the impact of UX improvements.

• Collaboration & Communication: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are encouraged to achieve shared goals.

• Passion for Gaming: A genuine enthusiasm for playing and creating games, which fuels creativity, innovation, and a deep understanding of the player experience.

• Agility & Adaptability: Embracing iterative design processes and being able to adapt quickly to feedback, changing market trends, and project requirements in the fast-paced mobile gaming industry.

Collaboration Style:

• Cross-Functional Integration: The team operates with a high degree of cross-functional collaboration, where UX designers work closely with product managers, engineers, and artists from concept to launch and beyond.

• Feedback-Oriented: A culture of constructive feedback is essential, with regular design reviews and open channels for sharing insights and suggestions across disciplines.

• Asynchronous & Synchronous Mix: Balancing asynchronous communication (for global reach) with scheduled synchronous meetings for critical discussions, brainstorming, and alignment on key objectives.

• Knowledge Sharing: Encouraging the sharing of best practices, research findings, and innovative ideas across the team to foster continuous learning and improvement.

📝 Enhancement Note: The values and collaboration style are tailored to a modern, remote, and game-focused development team, emphasizing player focus, data, and effective teamwork in a distributed environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Needs with Business Goals: Effectively navigating the inherent tension between creating the most enjoyable player experience and meeting business objectives like monetization and retention.

• Designing for Diverse Player Bases: Catering to a wide range of player skill levels, motivations, and preferences within the casual mobile gaming audience.

• Rapid Iteration in Live Games: The constant need to adapt, update, and improve features in live-service games, requiring quick design cycles and responsiveness to player feedback and market trends.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote, multinational environment, overcoming potential time zone and cultural differences.

• Staying Ahead of Mobile Gaming Trends: Continuously researching and adapting to the rapidly evolving landscape of mobile gaming, including new technologies, player expectations, and competitive offerings.

Learning & Development Opportunities:

• Advanced UX Techniques: Opportunities to deepen expertise in specialized UX areas such as advanced user research, behavioral economics in game design, or accessibility standards.

• Industry Conferences & Webinars: Support for attending relevant gaming and UX conferences (virtual or in-person) and participating in industry webinars to stay abreast of the latest trends and best practices.

• Cross-Disciplinary Learning: Gaining exposure to other areas of game development, such as game design, monetization strategy, or live-ops management, to broaden understanding and impact.

• Mentorship Programs: Access to mentorship from senior members of the design or product teams, providing guidance on career development and skill enhancement.

• Tool Proficiency: Opportunities to become proficient with new design tools, analytics platforms, or game development technologies as they emerge.

📝 Enhancement Note: The challenges and growth opportunities are specific to a Game UX Designer role in the live-service mobile gaming sector, focusing on the unique demands of the industry and career advancement within it.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting player feedback with business requirements for a game feature. How did you approach it, and what was the outcome?" (Focus on your decision-making process, negotiation skills, and ability to justify your choices with data or player insights.)

• "Walk us through your process for designing a new core gameplay loop or a significant feature for a casual mobile game. What research methods did you employ, and how did you iterate on the design?" (Be ready to detail your end-to-end UX process from conception to implementation.)

Company & Culture Questions:

• "What do you know about UserWise Services and our approach to game development and live-ops?" (Research the company's website, mission, and any public-facing projects.)

• "How do you see your role as a Game UX Designer contributing to the success of our live-service games and our LiveOps platform?" (Connect your skills and experience to the company's specific business model and goals.)

Portfolio Presentation Strategy:

• Select 1-2 Strongest Case Studies: Choose projects that best demonstrate your skills in casual mobile game UX, player research, and iterative design.

• Structure Your Narrative: For each case study, follow a clear story arc: Problem/Opportunity -> Your Role -> Research & Discovery -> Design Process (Wireframes, Prototypes) -> Testing & Iteration -> Solution & Impact (Metrics/Learnings).

• Highlight Your Process: Emphasize how you arrived at your solutions, not just what the solutions are. Show your thinking.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs, challenges faced, and how you would approach similar problems in the future.

• Showcase Tools and Techniques: Briefly mention the tools and methods you used, explaining why they were appropriate for the project.

📝 Enhancement Note: Interview preparation advice is tailored to a Game UX role, focusing on common questions related to player-centricity, live-service design, and portfolio presentation within the gaming industry.

📌 Application Steps

To apply for this Game UX Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience in mobile game UX design, user research, wireframing, prototyping, and collaboration with game development teams. Ensure keywords like "Game UX," "User Research," "Figma," "Unity" (if applicable), and "Live-Service Games" are present.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and showcases your most relevant work. Select case studies that best represent your skills in casual mobile gaming.

• Research UserWise Services: Familiarize yourself with the company's mission, values, and any games or services they have launched. Understand their focus on live-ops and player-centricity.

• Practice Your Pitch: Be ready to articulate your experience, passion for gaming, and why you are a great fit for this specific role and remote work environment during initial screenings and interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.