Freelance Web Graphic Designer

📍 Job Overview

Job Title: Freelance Web Graphic Designer Company: WPP Production Location: Buenos Aires, Argentina Job Type: Contract (Freelance) Category: Creative Operations / Digital Production Date Posted: 2026-02-17 Experience Level: 2-5 Years Remote Status: Hybrid

🚀 Role Summary

• This role is for a Freelance Web Graphic Designer focused on digital production, specifically for website and HTML email content.
• Responsibilities include the meticulous preparation and output of web graphics using Photoshop, adhering to high standards of image quality and pixel precision.
• The position requires strong collaboration with design and development teams, managing assets within a version control system, and ensuring timely delivery for localization workflows.
• Candidates will be expected to contribute to the optimization of production processes and potentially assist in training junior team members within a fast-paced, high-volume environment.

📝 Enhancement Note: While the title is "Freelance Web Graphic Designer," the responsibilities heavily lean into the operational aspects of digital asset production, asset management, and workflow optimization. This suggests a role that bridges creative execution with production efficiency, aligning with operations principles. The mention of "multiple servers," "version control system," and "localization workflows" indicates a need for systematic asset management and process adherence, characteristic of operations roles.

📈 Primary Responsibilities

• Update product imagery and User Interface (UI) elements within Photoshop compositions, ensuring adherence to brand guidelines and design standards.
• Structure Photoshop files using slices, smart objects, and layer comps to optimize efficient production and localization workflows.
• Output web-ready graphics (e.g., JPEGs, PNGs, GIFs) with appropriate resolutions and file formats for various web platforms and HTML emails.
• Conduct rigorous final quality assurance (QA) checks on all deliverables, verifying layout, image quality, text accuracy, and link functionality.
• Track and check in digital assets using a version control system (e.g., Git) to maintain organized asset libraries and facilitate collaboration.
• Ensure timely and accurate file handoffs for localization efforts, coordinating with relevant teams to meet project deadlines.
• Support the training and onboarding of new team members on established production processes and best practices.
• Identify opportunities for process improvement within the graphic production and asset management workflows.

📝 Enhancement Note: The emphasis on structuring Photoshop files for "efficient production and localization workflows" and using "version control systems" points towards a production operations function. The responsibility to "support training of newer team members" also suggests a level of process ownership and mentorship, common in operational roles that aim to scale efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating relevant skills and experience will be paramount. Equivalent practical experience will be considered.

Experience: 3-5 years of hands-on experience in a high-volume web or HTML email design and publishing environment.

Required Skills:

• Expert proficiency in Adobe Photoshop, specifically for setting up files for web production and adhering to graphic design standards.
• Strong understanding of interactive design principles and production requirements, including resolution optimization and appropriate file outputs.
• Excellent design and typography sensibilities tailored for web pages and HTML emails.
• Demonstrated ability to structure Photoshop files efficiently using slices, smart objects, and layer comps.
• Familiarity with version control systems, such as Git, for asset tracking and management.
• Solid knowledge of standards-based HTML and CSS, and general web publishing best practices.
• Highly detail-oriented with a critical eye for pixel-perfect accuracy.
• Ability to thrive in a fast-paced, challenging web publishing environment with tight deadlines.
• Strong written and verbal communication skills for effective collaboration.
• Proven ability to establish rapport and collaborate easily with designers and web developers.
• Resourceful, adaptable, creative, and results-oriented with a positive attitude.

Preferred Skills:

• Familiarity with design tools such as Sketch.
• Experience with localization workflows and managing assets for internationalization.
• Understanding of content management systems (CMS) or digital asset management (DAM) systems.

📝 Enhancement Note: The requirement for familiarity with "Sketch" and "Git," alongside strong Photoshop skills and web publishing knowledge, indicates a need for a candidate who can integrate with modern digital production toolchains. The emphasis on "detail-oriented," "thrives in a challenging, fast-paced web publishing workplace," and "resourceful, adaptable" highlights the operational resilience and efficiency expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of web graphics and UI elements prepared for production, highlighting file structure (e.g., organized layers, use of slices/smart objects).
• Include case studies or examples demonstrating experience with localization workflows and asset output for international markets.
• Provide examples of work where meticulous attention to detail and pixel-perfect accuracy were critical.
• Demonstrate experience with version control systems or similar asset management workflows, if possible, through project examples.

Process Documentation:

• Candidates should be prepared to discuss their personal workflow for preparing assets for web production, including file organization and quality assurance steps.
• Be ready to articulate how they approach optimizing files for efficient production and localization.
• Discuss experience with web publishing standards and best practices they adhere to.

📝 Enhancement Note: For a role bridging creative and operations, a portfolio that emphasizes not just the visual output but also the process behind it is crucial. Demonstrating an understanding of efficient asset preparation, version control, and workflow optimization will be key differentiators.

💵 Compensation & Benefits

Salary Range: As a freelance/contract position, compensation will likely be project-based or an hourly rate. Based on the required experience (3-5 years) and the specialized skills in Photoshop for web production, coupled with the location in Buenos Aires, Argentina, an estimated hourly rate could range from ARS 5,000 to ARS 12,000 per hour, depending on specific project scope, duration, and candidate negotiation.

Benefits:

• As a freelance contract role, standard employee benefits (health insurance, paid time off, retirement plans) are typically not included.
• Opportunity to work with a leading global production company (WPP Production).
• Exposure to cutting-edge technology and AI-driven marketing content creation.
• Potential for ongoing project-based work and professional development within the WPP network.
• Flexible work arrangement (Hybrid).

Working Hours: This is a freelance position, so specific working hours will depend on project demands and agreed-upon deliverables. The role is described as hybrid, implying a mix of remote work and potential on-site collaboration. The description mentions working "under tight deadlines," suggesting the need for flexibility.

📝 Enhancement Note: Salary estimation for freelance roles in Buenos Aires requires consideration of the local economic landscape, inflation rates, and typical rates for specialized digital production roles. The provided range is an estimate based on general market data for similar freelance creative/production roles in Argentina and should be treated as a guideline. Benefits are limited due to the contract nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services, Content Production, Technology. WPP Production is part of WPP, a global leader in "creative transformation." Company Size: WPP is a very large global organization, and WPP Production, as a unified global production company, operates at a significant scale, leveraging world-class human craft and next-generation technology. Founded: WPP was founded in 1970. WPP Production is a more recent consolidation of WPP's content producers.

Team Structure:

• The role is part of WPP Production, a global entity focused on content creation at scale.
• The immediate team likely consists of designers, web developers, project managers, and production specialists.
• Collaboration is expected across creative, production, and technical teams, both locally (Buenos Aires) and globally.

Methodology:

• Focus on "borderless collaboration" and "AI-driven marketing."
• Emphasis on "human craft" amplified by technology, not replaced.
• Commitment to "originating, designing, and delivering multi-channel content systems at scale."
• Processes are designed for efficiency, production optimization, and localization.

Company Website: https://www.hogarth.com/jobs?gh_jid=5706802004 (This links to the job posting, the company's main site is wpp.com)

📝 Enhancement Note: WPP Production's positioning as a "unified global production company" highlights a focus on scalable, efficient, and technologically advanced content creation. The culture likely values technical proficiency, process adherence, and collaborative problem-solving in a fast-paced, global environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, ideal for individuals with 2-5 years of experience looking to apply their graphic production skills in a high-volume, operational context. It's a hands-on execution role with potential for process input.

Reporting Structure: The freelancer will report to a Design Lead, Production Manager, or a similar role responsible for overseeing digital asset production workflows and team output. Collaboration will be with designers and web developers.

Operations Impact: The designer's work directly impacts the efficiency and quality of website production and HTML email campaigns. Meticulous preparation of assets ensures smooth downstream processes like localization and final deployment, contributing to the overall effectiveness and speed of marketing initiatives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Photoshop for web, advanced asset optimization techniques, and potentially explore emerging digital production tools.
• Project Variety: Gain experience across diverse client projects and campaigns managed by WPP Production.
• Process Improvement Contribution: Opportunities to suggest and implement workflow enhancements within the production team.
• Network Expansion: Build professional connections within the global WPP network, potentially leading to future freelance or full-time opportunities.

📝 Enhancement Note: While this is a freelance role, growth potential lies in becoming a go-to specialist for WPP Production's complex digital asset needs, particularly for clients requiring high-volume, localized content. Demonstrating efficiency and reliability can lead to longer-term engagements and increased project responsibility.

🌐 Work Environment

Office Type: Hybrid. This implies a mix of remote work and in-office presence. Specifics about the office environment in Buenos Aires would need to be clarified with the hiring team.

Office Location(s): Buenos Aires, Argentina.

Workspace Context:

• The role requires a dedicated workspace for remote work, equipped with the necessary hardware and reliable internet connection.
• Collaboration will occur through digital tools and potentially in-person meetings at the Buenos Aires office.
• Access to WPP's internal production systems and servers will be managed.

Work Schedule: While the specific hours are flexible for a freelance role, the need to work "under tight deadlines" and "support training of newer team members" suggests a commitment to project timelines and team integration. The mention of "hybrid" implies a structured approach to on-site and remote days.

📝 Enhancement Note: The "hybrid" work arrangement suggests a modern work environment that balances flexibility with the need for collaborative input and team cohesion, which is common in operations teams that require both focused individual work and interactive problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and suitability.
• Technical Assessment: A practical test or challenge focusing on Photoshop skills for web production, asset structuring, and outputting graphics according to specific requirements.
• Interview(s): Discussions with the hiring manager and potential team members to evaluate your experience, problem-solving abilities, collaboration style, and understanding of production workflows.
• Portfolio Review: A dedicated session to walk through your portfolio, discuss your process, and highlight specific projects relevant to web graphic production and optimization.

Portfolio Review Tips:

• Showcase Process: Don't just show final images; explain your thought process, how you structured the files, and why you made certain decisions regarding output settings or optimization.
• Highlight Detail: Include examples where meticulous attention to detail was crucial and how you ensured pixel-perfect results.
• Demonstrate Efficiency: If possible, show projects where you improved workflow efficiency or managed assets effectively (e.g., through file organization, naming conventions).
• Adaptability: Include a range of projects that demonstrate your ability to adapt to different brand styles and production requirements.
• Technical Proficiency: Clearly highlight your proficiency with Photoshop for web, and mention experience with Git or similar systems if applicable.

Challenge Preparation:

• Practice setting up complex Photoshop files for web output, focusing on layer organization, smart objects, and slicing.
• Be prepared to explain your approach to optimizing images for web performance (file size vs. quality).
• Review common web graphic formats and their use cases.
• Understand the importance of version control in a team environment.

📝 Enhancement Note: For a role with operational undertones, interviewers will likely probe beyond just creative flair to assess your ability to execute efficiently, manage assets systematically, and collaborate effectively within a production pipeline. Demonstrating an understanding of these operational aspects will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for all image manipulation, UI element creation, and graphic output. Expertise in its web production features (slices, smart objects, layer comps, export options) is critical.
• Version Control System: Familiarity with Git is required for tracking and managing digital assets.
• Design Software (Preferred): Sketch is listed as a preferred skill, indicating its potential use within the team.

Analytics & Reporting: While not directly responsible for analytics, understanding how final assets contribute to web performance metrics will be beneficial.

CRM & Automation: Not directly applicable to this role, but understanding how assets are integrated into content management systems or marketing automation platforms is a plus.

📝 Enhancement Note: Proficiency in Photoshop for web production is non-negotiable. The requirement for "Git" strongly indicates a need for digital asset management practices aligned with software development workflows, which is a core operational component in digital production.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Precision: A strong emphasis on "human craft" and "pixel-perfect" execution.
• Efficiency & Scalability: Driving "multi-channel content systems at scale" requires efficient processes and optimized workflows.
• Collaboration & Borderless Work: Working effectively with global teams and across disciplines.
• Innovation & Technology: Utilizing "next-generation technology" and "AI-driven marketing" to enhance production.
• Adaptability: Thriving in a "fast-paced web publishing workplace" demands flexibility and resilience.

Collaboration Style:

• Cross-functional Integration: Close collaboration with designers and web developers is expected.
• Process-Oriented: Adherence to established production and check-in processes, with an openness to identifying improvements.
• Communication: Clear, concise written and verbal communication is vital for remote and global teamwork.

📝 Enhancement Note: The company culture appears to blend a high regard for creative craft with a pragmatic, operations-focused approach to content production at scale. This means candidates need to be both creatively skilled and operationally minded.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Tight Deadlines: Managing a constant flow of requests while meeting strict delivery timelines.
• Pixel-Perfect Demands: Maintaining exacting standards for image quality and layout across numerous assets.
• Technical Integration: Working effectively with version control systems and potentially other production tools.
• Localization Nuances: Ensuring assets are correctly prepared for global distribution, which can involve specific technical considerations.

Learning & Development Opportunities:

• Advanced Production Techniques: Gaining deeper expertise in Photoshop for web optimization, asset management, and workflow automation.
• Industry Trends: Exposure to AI-driven content production and emerging technologies in digital media.
• Global Project Exposure: Working on diverse projects for a wide range of clients within the WPP network.
• Process Improvement Input: Contributing to the refinement of production pipelines.

📝 Enhancement Note: This role presents a challenge in balancing creative execution with operational demands. Success will come from developing robust personal workflows and mastering the tools and processes that ensure consistent, high-quality output under pressure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for preparing Photoshop files for web output, focusing on efficiency and quality." (Prepare to detail layer organization, smart objects, export settings, and QA steps.)
• "How do you ensure pixel-perfect accuracy in your designs, especially when working under tight deadlines?" (Highlight specific techniques and your attention to detail.)
• "Walk us through a project where you had to collaborate closely with web developers or localization teams. What challenges did you face, and how did you overcome them?" (Focus on communication, problem-solving, and understanding of downstream processes.)
• "How do you approach organizing and managing your digital assets, particularly in a team environment using version control?" (Discuss your experience with Git or similar systems and your file management philosophy.)

Company & Culture Questions:

• "What interests you about working with WPP Production's global content production model?" (Research WPP Production's mission and capabilities.)
• "How do you handle feedback on your designs, especially when it relates to production constraints or localization needs?" (Emphasize your collaborative and adaptable nature.)
• "Describe a time you identified an opportunity to improve a production workflow. What did you do?" (Showcase initiative and process-thinking.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by the skills demonstrated (e.g., Photoshop for Web, Asset Optimization, Workflow Efficiency).
• Narrative: For each project, briefly explain the objective, your role, the tools used, your process, and the outcome. Highlight how you addressed technical or operational challenges.
• Detail Focus: Be ready to zoom into specific examples that show your understanding of file structure, asset optimization, and pixel-level precision.
• Technical Aspects: Clearly articulate your proficiency with Photoshop for web, your understanding of Git, and any experience with localization workflows.

📝 Enhancement Note: Prepare to articulate not just your design skills but also your operational acumen. Interviewers will be looking for evidence of efficiency, systematic thinking, and the ability to integrate smoothly into a structured production environment.

📌 Application Steps

To apply for this freelance operations position:

• Submit your application through the provided link on Hogarth's careers page.
• Portfolio Customization: Tailor your portfolio to prominently feature examples of web graphics, UI elements, and Photoshop file structures that demonstrate efficiency, attention to detail, and readiness for production and localization.
• Resume Optimization: Ensure your resume clearly highlights your 3-5 years of experience in web/HTML email design and publishing, emphasizing skills like Photoshop for web production, Git, HTML/CSS, and your ability to work under tight deadlines.
• Interview Preparation: Practice articulating your production processes, asset management strategies, and collaborative approach. Be ready to discuss your portfolio and complete a technical assessment.
• Company Research: Understand WPP Production's role within WPP, its focus on global content creation at scale, and its use of technology and AI. This will help you align your responses with their operational objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.