Freelance Senior Graphic Designer - Prague/ London

📍 Job Overview

Job Title: Freelance Senior Graphic Designer

Company: Snuggs

Location: London, England, United Kingdom

Job Type: CONTRACTOR

Category: Creative & Design Operations

Date Posted: February 12, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid (with remote work flexibility)

🚀 Role Summary

• Spearhead the visual direction and execution of marketing campaigns and product launches, ensuring brand consistency across all touchpoints.

• Develop and refine creative assets for digital platforms, including social media, web banners, and newsletters, to drive engagement and brand awareness.

• Translate brand strategy into compelling visual narratives for both digital and print media, encompassing packaging, lookbooks, and event materials.

• Craft polished presentations and B2B decks that effectively communicate brand and business objectives through strong visual design.

• Collaborate closely with brand and content teams to maintain and evolve a cohesive and impactful visual identity.

📝 Enhancement Note: This role is framed as a "Freelance Senior Graphic Designer" but the responsibilities indicate a significant strategic and operational component, including developing and evolving brand guidelines and impacting company development during a rapid growth phase. This suggests a need for a candidate who can operate with autonomy and strategic foresight, similar to a GTM or Brand Operations specialist, rather than purely execution-focused design work. The hybrid model and potential for 3 or 5 days per week indicate a need for strong time management and self-direction, crucial for operations roles.

📈 Primary Responsibilities

• Design and produce a wide range of engaging marketing assets, including social media graphics, web banners, and email newsletters, optimizing for engagement and conversion.

• Create compelling layouts for print materials such as packaging, lookbooks, and event posters, ensuring adherence to production specifications.

• Develop innovative visuals and concepts for significant product launches and overarching brand campaigns, spanning web, digital, Out-of-Home (OOH), TV, and other marketing channels.

• Produce polished B2B decks, pitch presentations, and internal stakeholder slides that are aligned with brand standards and strategic business goals.

• Collaborate cross-functionally with brand, marketing, and content teams to ensure a unified and powerful brand visual identity across all platforms.

• Perform image editing and prepare final files for production with meticulous attention to technical accuracy and print/digital specifications.

• Contribute to the development and ongoing evolution of comprehensive brand guidelines to ensure consistent application across all creative outputs.

📝 Enhancement Note: The responsibilities emphasize not just creative execution but also strategic contribution to brand development and campaign conceptualization. This aligns with a "Senior" level role and implies a need for understanding GTM strategy and brand operations. The mention of "product launches and brand campaigns across web, digital, OOH, TV" indicates a need for a designer who understands multi-channel marketing operations and campaign execution.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role. Equivalent professional experience will also be considered.

Experience: 3+ years of professional experience in graphic/visual design, with a demonstrated track record of creating impactful visual assets and campaigns.

Required Skills:

• Expert proficiency in industry-standard design software, specifically Figma and Adobe Illustrator, for efficient workflow and high-quality output.

• Exceptional understanding of typography, layout principles, and color theory to create visually appealing and effective designs.

• Meticulous attention to detail, with a strong ability to manage and accurately interpret print and digital production specifications.

• Proven ability to develop and maintain a cohesive visual identity across various media.

Preferred Skills:

• Previous brand design experience within the fashion or lifestyle sectors, demonstrating an understanding of industry-specific aesthetics and consumer engagement strategies.

• Familiarity with other design software such as Adobe Photoshop, InDesign, or After Effects.

• Experience in developing visual concepts for OOH, TV, and other large-scale advertising campaigns.

• Ability to contribute to the development and evolution of brand guidelines.

📝 Enhancement Note: The emphasis on Figma and Illustrator, coupled with the need for print and digital production understanding, points towards a need for a designer who is operationally sound in their toolset and output. The preference for fashion/lifestyle experience suggests an understanding of target audience segmentation and brand positioning within specific market verticals, a key aspect of GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 significant projects that demonstrate expertise in brand identity development and campaign execution.

• Clear demonstration of the design process, from initial concept and ideation to final execution and production-ready assets.

• Examples of work across various media, including digital (social media, web banners, newsletters) and print (packaging, lookbooks, event collateral).

• Inclusion of case studies or project descriptions that highlight problem-solving, strategic thinking, and the impact of design decisions on business objectives.

Process Documentation:

• Evidence of contributing to or developing brand guidelines, illustrating an understanding of process standardization for visual identity.

• Examples of workflow for preparing files for print and digital production, highlighting attention to technical specifications and accuracy.

• Demonstration of how design processes were adapted to meet specific campaign goals or product launch requirements.

📝 Enhancement Note: For a freelance senior role, a portfolio is paramount. It serves as the primary evidence of operational capability, demonstrating not just creative skill but also the ability to manage design projects from conception to delivery. The emphasis on process and impact is crucial for operations-focused roles, even within creative disciplines.

💵 Compensation & Benefits

Salary Range: As a freelance contractor, compensation will be negotiated based on experience, skill level, and the agreed-upon weekly commitment (3 or 5 days). Based on industry standards for Senior Freelance Graphic Designers in London with expert Figma/Illustrator skills and 3+ years of experience, a range of £350 - £600 per day is anticipated. This rate reflects the senior level, hybrid work model, and the potential for significant impact within a growing company.

Benefits:

• Significant discount on Snuggs products.

• Opportunity to join a mission-driven, innovative company during a rapid growth phase, offering substantial impact and potential for career development.

• Engaging and exciting work that directly contributes to company development and success.

• Regular company retreats for team-building and social gatherings.

• Personal educational budget allocated for self-development and continuous learning.

• Hybrid working model offering flexibility between remote and office-based work.

• Access to offices in Prague, Berlin, and London, with a unique garden space in the Prague office for summer work/meetings.

Working Hours: This is a freelance contract position, with options for 3 or 5 days per week commitment. The standard working hours are assumed to be 8 hours per day, totaling 24-40 hours per week, depending on the agreed contract. Flexibility is inherent in a freelance role, but consistent availability during core business hours for collaboration is expected.

📝 Enhancement Note: Salary estimation is based on UK freelance rates for senior creative roles, considering the location (London), required software proficiency, and the "senior" designation. Benefits listed are standard for contract roles and reflect company culture and investment in employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the consumer goods sector, focusing on period comfort and redefining related products. This niche suggests a modern, forward-thinking, and potentially mission-driven approach to business.

Company Size: Snuggs is described as being in a "rapid growth phase," moving from startup to scale-up. This implies a dynamic, agile, and potentially fast-paced environment where individual contributions have a significant impact. The "team building the solid foundation" suggests that processes and structures are still being actively developed, offering opportunities for influence.

Founded: (Information not provided) The company's founding date would offer context on its maturity and growth trajectory.

Team Structure:

• The role reports into a Brand or Marketing leadership function, involving close collaboration with Brand and Content teams.

• As a freelance role, direct reporting lines may be less formal, but consistent communication and alignment with key stakeholders are crucial.

Methodology:

• The company is focused on rapid growth and building a strong foundation, suggesting a data-informed approach to decision-making, particularly in marketing and brand strategy.

• Emphasis on developing and evolving brand guidelines points to a structured approach to brand management and creative operations.

• The "mission-driven" aspect suggests a culture that values purpose and impact alongside commercial success.

Company Website: https://snuggs.com/

📝 Enhancement Note: The description of Snuggs as a growing, mission-driven company in the period comfort space suggests a culture that values innovation, impact, and employee well-being. For a designer, this means opportunities to shape brand perception and contribute to a meaningful product. The "startup to scale-up" transition implies a need for adaptability and a proactive mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Freelance Senior Graphic Designer." While primarily a creative role, the scope of responsibilities – shaping brand look and feel, developing campaigns, and evolving brand guidelines – elevates it beyond pure execution. It requires strategic thinking, project management, and a deep understanding of brand operations.

Reporting Structure: The designer will likely report to a Creative Director, Brand Manager, or Head of Marketing. Close collaboration with content creators and marketing specialists is expected. As a freelancer, the relationship will be project-based, requiring clear communication and deliverables management.

Operations Impact: The designer's work will directly influence brand perception, customer engagement, and the success of marketing campaigns and product launches. By shaping the visual narrative, they play a critical role in customer acquisition and retention, contributing significantly to the company's growth trajectory and market positioning.

Growth Opportunities:

• Deepening Brand Expertise: Opportunity to become a key visual authority for a rapidly growing brand, potentially leading to longer-term engagements or expanded creative responsibilities.

• Skill Expansion: Exposure to diverse campaign types (digital, OOH, TV) and product launches can broaden the designer's portfolio and experience.

• Strategic Contribution: Involvement in evolving brand guidelines offers a chance to contribute to the operational framework of the brand's visual identity.

• Networking: Collaboration with a growing team and participation in company retreats can foster valuable professional connections.

📝 Enhancement Note: The "senior" freelance nature of this role suggests an opportunity for a designer to act as a key creative partner, influencing brand strategy. The growth potential lies not just in creative execution but in understanding the operational impact of design within a scaling business.

🌐 Work Environment

Office Type: Snuggs offers offices in Prague, Berlin, and London. The Prague office features a garden, suggesting a unique and potentially more relaxed work environment. The "Hybrid working model" indicates a balance between in-office collaboration and remote flexibility.

Office Location(s): London, England, United Kingdom. Specific office address details are not provided but can be assumed to be within London, catering to a hybrid model.

Workspace Context:

• The hybrid model fosters a collaborative environment when in the office, allowing for direct interaction with brand and content teams.

• Access to office spaces in multiple European cities provides potential for broader company engagement and unique work settings.

• The emphasis on a "solid foundation" and rapid growth suggests a work environment that is evolving, potentially offering opportunities to influence processes and workflows.

Work Schedule: The role offers flexibility with options for 3 or 5 days per week commitment. This allows freelancers to manage their workload and potentially balance multiple projects, while still requiring dedicated time for Snuggs's needs. Core hours for collaboration will be expected.

📝 Enhancement Note: The hybrid aspect is key here, combining the benefits of in-person collaboration for brainstorming and team cohesion with the flexibility of remote work, which is often a significant draw for senior freelance talent. The multi-city office presence hints at a global, modern company culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with brand aesthetic.

• Portfolio Presentation/Review: A dedicated session where the candidate presents their portfolio, discusses key projects, and explains their design process, strategic thinking, and impact. This is crucial for evaluating senior-level capabilities.

• Skills Assessment: Potentially a small design test or a discussion around specific design challenges relevant to Snuggs's needs to evaluate Figma/Illustrator proficiency and problem-solving skills.

• Cultural Fit/Team Interview: Discussion with potential team members (Brand Manager, Content Lead) to assess collaboration style, communication, and alignment with Snuggs's values.

• Final Discussion: May involve a discussion with a hiring manager or founder to finalize terms and confirm fit for a 3 or 5-day commitment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in brand identity, campaign design, and digital/print asset creation. Prioritize work that aligns with the fashion/lifestyle sector if applicable.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, and the measurable outcomes or impact. Use case study format.

• Showcase Tool Proficiency: Ensure examples highlight your mastery of Figma and Illustrator, and how these tools were leveraged for efficiency and quality.

• Highlight Brand Thinking: Demonstrate an understanding of brand guidelines, visual consistency, and how your designs contribute to overarching brand strategy and business goals.

• Be Prepared for "Why": Be ready to explain the strategic rationale behind your design choices, not just the aesthetic.

Challenge Preparation:

• Be prepared to discuss how you would approach designing assets for a specific product launch or campaign scenario provided by Snuggs.

• Anticipate questions about your experience with brand guideline development and evolution.

• Consider how you would manage communication and feedback on a freelance basis within a hybrid work model.

📝 Enhancement Note: The interview process for a senior freelance role heavily relies on the portfolio. Candidates should treat their portfolio as a primary application document and be ready to articulate the strategic and operational aspects of their creative work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI/UX elements for digital assets. Expert proficiency is a core requirement.

• Adobe Illustrator: Critical for vector graphics, logos, illustrations, and detailed artwork that requires precision and scalability. Expert proficiency is a core requirement.

• Adobe Photoshop: Likely used for image manipulation, retouching, and preparing raster graphics for digital and print.

• Adobe InDesign: Potentially used for layout-heavy projects like lookbooks, brochures, and print collateral.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's role, but an understanding of how marketing assets are deployed through CRM or marketing automation platforms can be advantageous for context.

📝 Enhancement Note: The explicit mention of Figma and Illustrator as "expert proficiency" requirements is critical. This indicates the tools are central to the daily workflow and expected output quality.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating work that has a tangible effect on company growth and brand perception.

• Mission-Focused: Commitment to Snuggs's mission of redefining period comfort, suggesting a desire to contribute to a purpose-driven brand.

• Collaborative: Emphasis on working closely with brand and content teams to achieve cohesive visual identity.

• Proactive & Curious: Encouragement for individuals to be self-starters, bring bold ideas, and be motivated to make a difference.

• Growth Mindset: A culture that supports learning and development, especially during a rapid growth phase.

Collaboration Style:

• Cross-functional Integration: Expectation to work seamlessly with marketing, content, and potentially product teams to ensure brand consistency.

• Feedback Exchange: Openness to constructive feedback on designs to achieve optimal results.

• Knowledge Sharing: As part of a growing team, sharing insights and best practices in design and brand strategy is encouraged.

📝 Enhancement Note: The company culture emphasizes impact, mission alignment, and proactive contribution. For a freelance designer, this means being more than just an executor; it requires an understanding of the business context and a willingness to engage with the company's goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain cohesive with established or evolving brand standards.

• Fast-Paced Environment: Adapting to rapid growth and potentially shifting priorities in a startup-to-scale-up transition.

• Managing Freelance Workload: Effectively juggling multiple projects and deadlines, especially if committing to 5 days a week.

• Remote Collaboration: Maintaining strong communication and creative synergy when working in a hybrid or remote capacity.

Learning & Development Opportunities:

• Brand Strategy Immersion: Deepen understanding of brand building and marketing operations within a fast-growing consumer brand.

• Multi-Channel Campaign Experience: Gain exposure to designing for diverse platforms (digital, print, OOH, TV).

• Process Improvement: Opportunity to influence and contribute to the refinement of design workflows and brand guideline documentation.

• Professional Development Budget: Utilize the allocated budget for courses, workshops, or conferences to enhance design skills or learn new relevant areas.

📝 Enhancement Note: The challenges highlight the need for strong organizational skills, adaptability, and strategic thinking. The growth opportunities focus on expanding both creative and operational expertise within the context of a scaling business.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual concept for a major product launch, from initial brief to final assets." (Focus on strategic approach, ideation, and execution steps.)

• "How do you ensure brand consistency across diverse marketing channels and materials?" (Highlight understanding of brand guidelines and operational implementation.)

Company & Culture Questions:

• "What excites you about Snuggs's mission and our product?" (Showcase genuine interest and alignment with the company's purpose.)

• "How do you approach collaboration with non-design stakeholders, such as marketing or content teams?" (Emphasize communication skills and cross-functional teamwork.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your most relevant and impactful work first. Group projects by type (e.g., Brand Identity, Campaign Design, Digital Assets) or by client/industry.

• Quantify Results: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., increased engagement, positive campaign reception).

• Explain Your 'Why': For each project, clearly articulate the problem you were solving, your strategic approach, and the rationale behind your design decisions.

• Showcase Technical Skills: Be prepared to briefly discuss your workflow within Figma and Illustrator, demonstrating your efficiency and command of the tools.

• Tailor to Snuggs: Emphasize projects that align with Snuggs's brand aesthetic, target audience, and business goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, operational efficiency, and strong communication skills, all vital for a senior freelance role impacting a growing company.

📌 Application Steps

To apply for this freelance Senior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features work demonstrating expertise in brand identity, campaign design, and digital/print asset creation. Prioritize projects that align with fashion/lifestyle aesthetics and showcase Figma/Illustrator proficiency.

• Resume Optimization: Tailor your resume to highlight your 3+ years of professional design experience, specific software proficiencies (Figma, Illustrator), and any relevant brand design or fashion/lifestyle sector experience. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic rationale, and the impact of your work. Be ready to discuss your experience with brand guidelines and cross-functional collaboration. Prepare to present your portfolio effectively.

• Company Research: Familiarize yourself with Snuggs's brand, mission, and product offerings. Understand their current marketing presence and consider how your design approach can contribute to their growth and visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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