Email Marketing Designer & Klaviyo Specialist for US-based company (Remote)

📍 Job Overview

Job Title: Email Marketing Designer & Klaviyo Specialist

Company: Paired (for a US-based company)

Location: Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Marketing

Date Posted: March 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and implementation of visually compelling email marketing campaigns and templates within the Klaviyo platform, ensuring brand consistency and driving customer engagement.

• Oversee the end-to-end email marketing lifecycle, from conceptualization and creative design to execution, performance analysis, and continuous optimization.

• Leverage advanced Klaviyo features, including segmentation and automation, to deliver personalized and effective communication strategies that enhance customer retention and loyalty.

• Collaborate cross-functionally with marketing, content, and product teams to develop resonant email content and integrated campaign strategies that align with broader Go-To-Market objectives.

• Utilize data analytics and A/B testing methodologies to rigorously evaluate campaign performance, identify key insights, and implement data-driven improvements for maximum engagement and conversion rates.

📝 Enhancement Note: While the title emphasizes "Designer," the responsibilities and required skills clearly indicate a strong operational component focused on the execution and optimization of email marketing campaigns using a specific platform (Klaviyo). This role sits at the intersection of creative execution and marketing operations, requiring both design acumen and a strategic, data-driven approach to campaign management. The "Specialist" designation further reinforces the need for deep platform expertise.

📈 Primary Responsibilities

• Design, develop, and implement visually appealing and high-converting email templates and dynamic content within Klaviyo, adhering strictly to brand guidelines and voice.

• Manage the complete email marketing workflow, including campaign scheduling, audience segmentation, list management, and deployment, ensuring timely and accurate execution.

• Conduct rigorous A/B testing on subject lines, content, CTAs, send times, and design elements to continuously optimize email performance and identify best practices.

• Analyze key email marketing metrics (open rates, click-through rates, conversion rates, ROI, list growth, deliverability) using Klaviyo analytics and other relevant tools, generating actionable insights for stakeholders.

• Develop and maintain automated email flows (e.g., welcome series, abandoned cart, re-engagement campaigns) to nurture leads and retain customers throughout their lifecycle.

• Collaborate with content creators and marketing strategists to ensure email content is compelling, relevant, and aligned with overall marketing objectives and customer journey mapping.

• Troubleshoot and resolve any technical issues related to email rendering, deliverability, or platform integration to ensure seamless campaign execution.

• Stay abreast of the latest email marketing trends, Klaviyo platform updates, and industry best practices to recommend and implement innovative strategies.

• Ensure compliance with all relevant data privacy regulations (e.g., GDPR, CCPA) in email marketing practices.

📝 Enhancement Note: The core responsibilities highlight a blend of creative design execution and marketing operations management. The emphasis on "end-to-end process," "analysis," "optimization," and "automation" clearly points to an operations-focused role within the marketing function, requiring a systematic approach to campaign delivery and performance improvement.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of dedicated experience in email marketing, with a significant focus on design and technical execution within a marketing operations or dedicated email marketing function.

Required Skills:

• Klaviyo Expertise: Deep, hands-on experience with Klaviyo, including advanced features such as custom event tracking, complex segmentation, flow building, and campaign analytics.

• Email Marketing Design: Exceptional visual design skills with a strong understanding of email best practices for layout, typography, imagery, and user experience.

• Graphic Design Proficiency: Mastery of design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma for creating high-quality email assets.

• Automation & Segmentation: Solid understanding and practical application of email automation strategies and audience segmentation techniques to personalize customer journeys.

• A/B Testing: Demonstrated experience in designing, executing, and analyzing A/B tests to optimize email campaign performance across various elements.

• Data Analysis & Reporting: Ability to interpret campaign performance data, derive actionable insights, and present findings clearly and concisely.

• Technical Acumen: Familiarity with HTML and CSS for email template customization and troubleshooting, ensuring cross-client compatibility.

• Communication: Excellent written and verbal communication skills, with a keen eye for detail and the ability to articulate design and strategic concepts effectively.

Preferred Skills:

• Experience working within a marketing agency or a fast-paced, remote-first environment.

• Familiarity with other marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) for comparative understanding.

• Experience with advanced analytics tools or data visualization platforms.

• Basic understanding of CRM systems and their integration with email marketing platforms.

📝 Enhancement Note: The "Required Skills" section heavily emphasizes technical platform expertise (Klaviyo), design tools, and analytical capabilities, which are hallmarks of a marketing operations specialist role. The preference for agency or fast-paced environments suggests a need for agility and efficiency, common in operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 distinct email marketing campaigns or series, with a strong emphasis on design aesthetics and strategic execution.

• Each campaign example should clearly articulate the objective, target audience, design choices, segmentation strategy, and the specific role of Klaviyo in its execution.

• Inclusion of examples demonstrating the use of dynamic content, personalization, and automated workflows within the presented campaigns.

• Evidence of A/B testing implementation and the resulting performance improvements or insights gained.

Process Documentation:

• Demonstrations of your process for developing and managing email campaigns from brief to deployment, highlighting workflow efficiency and quality assurance steps.

• Examples of how you approach segmentation strategy development and list hygiene to ensure data accuracy and campaign effectiveness.

• Documentation of your methodology for setting up, monitoring, and analyzing automated email flows within platforms like Klaviyo.

• Evidence of your systematic approach to A/B testing, including hypothesis generation, test design, execution, and reporting of results.

📝 Enhancement Note: For an operations-focused role, the portfolio needs to go beyond just visual design. It must demonstrate a systematic approach to campaign management, platform utilization (Klaviyo), data-driven optimization, and the ability to articulate process and impact clearly. This section is critical for assessing operational rigor.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: As indicated by the salary range, offering a competitive compensation package aligned with US market standards.

• Remote Work Flexibility: The opportunity to work fully remotely from anywhere within Colombia, offering significant work-life balance.

• Exposure to New Technology & Trends: Direct involvement with cutting-edge email marketing technologies and strategies, fostering continuous professional development.

• Professional Growth: Potential for advancement within the marketing operations function or broader marketing team as the company grows.

• Health & Wellness: While not explicitly stated, many US companies hiring remotely in Colombia offer stipends or access to international health insurance plans.

• Paid Time Off: Standard vacation and holiday allowances, likely aligned with US company policies or local Colombian regulations.

Working Hours:

• Approximately 40 hours per week, aligning with typical full-time employment.

• While fully remote, there may be an expectation for some overlap with US business hours (Eastern Time Zone) for critical meetings and collaboration, though specific requirements will be clarified during the interview process.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for specialized remote roles in Latin America serving US companies. Benefits are inferred from standard offerings for such positions and the provided "Perks" in the original description. The working hours need to consider potential timezone alignment needs for remote roles supporting US entities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruiting (Paired), Client is in an unspecified industry, likely consumer-focused given the email marketing emphasis.

Company Size: Paired is a growing agency; the client company size is not specified but likely has an established marketing function given the need for a specialist.

Founded: Paired was founded to connect talent with remote opportunities, suggesting a modern, forward-thinking approach to employment.

Team Structure:

• The role reports into a Marketing Manager or Head of Marketing within the US-based client company.

• Close collaboration is expected with content strategists, marketing analysts, and potentially other members of the digital marketing team.

Methodology:

• Data-Driven Decision Making: Emphasis on analyzing campaign performance metrics to inform strategy and optimizations.

• Agile Execution: A need for efficient campaign deployment and iterative testing to adapt to market dynamics.

• Brand Consistency: Maintaining a strong, unified brand voice and visual identity across all email communications.

• Customer-Centricity: Designing campaigns with the end-user experience and engagement as a primary focus.

Company Website: https://www.paired.com/

📝 Enhancement Note: The company context is derived from Paired's role as a staffing agency and the implied nature of the client company's needs. The focus is on understanding the operational environment for a remote marketing specialist.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, balancing creative execution with operational management. It's a critical role for driving direct customer engagement and revenue through email.

Reporting Structure: Typically reports to a Marketing Manager or Director of Marketing, with direct interaction with content and analytics teams. The reporting line is within the US-based client company, managed operationally through Paired.

Operations Impact: The Email Marketing Designer & Klaviyo Specialist directly impacts customer acquisition, engagement, retention, and revenue. Effective campaigns can lead to increased sales, reduced churn, and improved customer lifetime value, making this role pivotal to the company's Go-To-Market success.

Growth Opportunities:

• Specialization: Deepen expertise in Klaviyo and email marketing automation, becoming a subject matter expert.

• Broader Marketing Operations: Transition into a wider Marketing Operations role, managing other marketing technology stacks or campaign execution across multiple channels.

• Team Leadership: Potentially lead a small team of email specialists or junior designers as the marketing function scales.

• Strategic Input: Contribute more significantly to email marketing strategy development and broader GTM planning.

• Cross-functional Roles: Move into roles focused on CRM management, customer journey mapping, or marketing analytics.

📝 Enhancement Note: The growth path emphasizes deepening specialized skills in marketing operations and technology, with potential to move into strategic or leadership roles within marketing.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, requiring self-discipline and effective remote collaboration skills.

Office Location(s): The role is based in Colombia, but the company is US-based. This implies the candidate will work from their home office in Colombia.

Workspace Context:

• Remote-First Collaboration: Reliance on digital communication tools (Slack, Zoom, Asana, etc.) for team interaction and project management.

• Technology Access: Requires a reliable internet connection, a suitable workspace, and personal equipment (though some companies may provide a stipend for this).

• Asynchronous Communication: Emphasis on clear, documented communication that can be understood and acted upon outside of real-time meetings.

• Autonomy & Accountability: High degree of independence in managing daily tasks and responsibilities, coupled with strong accountability for results.

Work Schedule: Standard 40-hour work week, with potential for some overlap with US Eastern Time Zone business hours for critical meetings. Flexibility is a key aspect of remote work, but operational needs and team collaboration will dictate specific scheduling requirements.

📝 Enhancement Note: The remote nature of the role dictates the work environment, emphasizing digital collaboration and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter from Paired to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A more in-depth discussion with the US-based company's hiring manager. This will likely focus on strategic thinking, problem-solving, and understanding your approach to email marketing operations. Expect questions about Klaviyo usage, campaign strategy, and performance analysis.

• Portfolio Review & Technical Assessment: A dedicated session to walk through your portfolio. You will be expected to explain your design choices, strategic rationale, technical implementation (especially within Klaviyo), and the measurable impact of your work. This may include a practical design or strategy exercise.

• Final Interview: Potentially a conversation with a senior marketing leader or HR to discuss overall fit, career aspirations, and final terms.

Portfolio Review Tips:

• Structure Your Narrative: For each campaign, clearly outline the problem/objective, your strategic approach, design rationale, Klaviyo implementation details, A/B testing performed, and quantitative results.

• Highlight Klaviyo Proficiency: Be ready to discuss specific Klaviyo features used (flows, segments, custom events, integrations) and how they contributed to success.

• Quantify Impact: Focus on metrics. Use numbers to demonstrate success (e.g., "Increased CTR by X%", "Generated $Y in revenue," "Reduced churn by Z%").

• Showcase Process: Explain your workflow from brief to analysis. This demonstrates operational rigor.

• Tailor to the Role: Emphasize examples that align with the JD's requirements for design, strategy, and analysis within an email marketing context.

Challenge Preparation:

• Design Challenge: Be prepared for a small design task, perhaps creating a template for a specific scenario or suggesting improvements to an existing email.

• Strategy/Analysis Challenge: You might be asked to outline a strategy for a particular marketing goal (e.g., re-engagement) or analyze a hypothetical data set to identify optimization opportunities.

• Klaviyo Scenario: Expect questions about how you would set up a specific flow or segment an audience in Klaviyo for a given objective.

📝 Enhancement Note: The interview process and portfolio review for this role will heavily scrutinize both creative output and operational execution capabilities, with a strong emphasis on platform-specific knowledge and data-driven results.

🛠 Tools & Technology Stack

Primary Tools:

• Klaviyo: Absolute mastery required. This includes campaign creation, template design, segmentation, automation flow building, custom event tracking, analytics, and integration management.

• Design Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator) or Figma for creating high-quality visual assets for emails.

• HTML/CSS: Solid understanding for email template customization, ensuring responsiveness and cross-client compatibility.

Analytics & Reporting:

• Klaviyo Analytics: In-depth utilization for campaign performance monitoring, A/B test analysis, and audience insights.

• Google Analytics (or similar): Familiarity with web analytics to track the impact of email campaigns on website traffic and conversions.

• Spreadsheet Software (Excel/Google Sheets): For data manipulation, ad-hoc analysis, and reporting.

CRM & Automation:

• CRM Integration: Understanding how email marketing integrates with CRM systems (e.g., Salesforce, HubSpot CRM) for data synchronization and audience enrichment.

• Marketing Automation Platforms (Familiarity): While Klaviyo is primary, awareness of other platforms is beneficial.

• Project Management Tools: Experience with tools like Asana, Trello, or Jira for managing campaign workflows and tasks in a remote environment.

📝 Enhancement Note: The technology stack is heavily geared towards email marketing execution and analytics, with Klaviyo being the central, non-negotiable tool.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by metrics and performance analysis, not just intuition.

• Efficiency & Optimization: A constant drive to streamline processes and improve campaign effectiveness.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Customer Focus: Prioritizing the customer experience in all communication strategies.

• Continuous Learning: Staying updated with evolving marketing technologies and best practices.

Collaboration Style:

• Remote-First & Asynchronous: Emphasis on clear, written communication and documentation.

• Cross-Functional Partnership: Working closely with content, marketing strategy, and analytics teams.

• Feedback-Oriented: Open to constructive feedback on designs and strategies, and providing it constructively to others.

• Proactive Communication: Keeping stakeholders informed of progress, potential roadblocks, and campaign results.

📝 Enhancement Note: The culture values efficiency, data, and collaboration, which are critical for successful marketing operations in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration Nuances: Effectively communicating and collaborating in a fully remote environment, especially across different time zones.

• Maintaining Brand Consistency: Ensuring a unified brand voice and visual identity across a high volume of diverse email campaigns.

• Data Overload & Actionability: Sifting through vast amounts of data to extract meaningful, actionable insights that drive real improvements.

• Rapidly Evolving Technology: Keeping pace with frequent updates to Klaviyo and broader email marketing best practices and regulations.

• Balancing Creativity and Operations: Effectively blending high-quality design execution with the systematic, data-driven approach of marketing operations.

Learning & Development Opportunities:

• Deep Klaviyo Mastery: Becoming an expert in advanced Klaviyo features and integrations.

• Broader Marketing Operations Skills: Gaining experience in other marketing technology areas, campaign management, or marketing analytics.

• Strategic Contribution: Developing skills to influence email marketing strategy and broader GTM initiatives.

• Industry Certifications: Pursuing certifications in email marketing or marketing automation.

• Cross-functional Exposure: Learning from and contributing to other areas of the marketing department.

📝 Enhancement Note: Challenges are framed around the operational demands of remote work, data management, and the need for continuous learning in a dynamic field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and launching a new email campaign in Klaviyo, from initial brief to post-campaign analysis." (Focus on workflow, QA, and metrics)

• "How would you approach segmenting an email list for a specific product launch or promotional campaign to maximize engagement?" (Demonstrate understanding of segmentation strategy)

• "Walk us through an example of an A/B test you ran. What was your hypothesis, what did you test, and what were the results and learnings?" (Highlight analytical and iterative approach)

• "How do you ensure brand consistency and visual appeal while also adhering to technical best practices for email design and deliverability?" (Showcase balance of creativity and operational rigor)

Company & Culture Questions:

• "What interests you about this specific role and working for a US-based company remotely from Colombia?" (Assess motivation and cultural understanding)

• "How do you manage your workload and stay organized in a remote, asynchronous work environment?" (Evaluate self-management and communication skills)

Portfolio Presentation Strategy:

• Start with the 'Why': For each campaign, clearly state the objective and the business problem it aimed to solve.

• Detail the 'How': Explain your design process, the specific Klaviyo features you utilized (flows, segments, custom events), and any technical considerations (HTML/CSS).

• Emphasize the 'What': Present the quantifiable results using clear metrics and visual aids.

• Share the 'Learnings': Discuss what you learned from the campaign, including any A/B tests or future recommendations.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, strategic rationale, and technical implementation within Klaviyo.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design skills, deep platform operational expertise (Klaviyo), data analysis capabilities, and effective remote collaboration strategies.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Preparation: Ensure your resume and portfolio are up-to-date. For your portfolio, select 3-5 of your strongest email marketing campaigns that best showcase your design skills, Klaviyo expertise, strategic thinking, and measurable results. Clearly articulate the objectives, your process, and the impact for each example.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Klaviyo Specialist," "Email Marketing Design," "Marketing Automation," "A/B Testing," "Segmentation," "Adobe Creative Suite," and "Data Analysis." Quantify your achievements wherever possible.

• Interview Practice: Prepare to discuss your portfolio in detail, focusing on your operational approach to email marketing and your experience with Klaviyo. Practice answering questions about campaign strategy, performance analysis, and remote collaboration.

• Company Research: Briefly research Paired to understand their mission and the general nature of the US companies they partner with. While specific client details may be scarce, understanding the agency's focus can be beneficial.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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