Email & Landing Page Designer - 45968577138

📍 Job Overview

Job Title: Email & Landing Page Designer
Company: Activate Talent
Location: Colombia
Job Type: Full-time
Category: Digital Design / Marketing Operations
Date Posted: October 17, 2025
Experience Level: Mid-Level (2-5 Years)
Remote Status: Fully Remote

🚀 Role Summary

• Design and develop visually compelling, high-performing digital assets, with a primary focus on email campaigns and landing pages, to drive engagement and conversions for a science-backed skincare brand.
• Collaborate closely with cross-functional teams, including developers and marketing, to translate creative briefs into conversion-focused designs that enhance user experience and align with brand standards.
• Utilize industry-standard design tools like Figma and Adobe Creative Suite to create, test, and iterate on digital experiences, ensuring accurate implementation across various devices and browsers.
• Support broader marketing initiatives through occasional design work on social media graphics, website updates, and Amazon content, contributing to a cohesive brand presence across all digital touchpoints.

📝 Enhancement Note: This role is positioned within a Marketing Operations context, focusing on the execution and optimization of digital campaigns through expert design. While not a traditional RevOps or Sales Ops role, the emphasis on conversion-driven design and performance analysis aligns with the broader GTM operations function. The requirement for US Time Zone work hours for a Colombia-based role suggests a need for strong asynchronous collaboration skills and adherence to specific operational cadences.

📈 Primary Responsibilities

• Email Campaign Design & Development: Conceptualize, design, and build visually appealing and on-brand email campaigns that effectively communicate offers, drive engagement, and achieve conversion goals.
• Landing Page Creation & Optimization: Develop high-converting landing pages that clearly articulate value propositions, support product launches, and align with campaign objectives, ensuring seamless user journeys.
• Cross-Functional Collaboration: Partner effectively with developers to ensure precise implementation of designs across all devices and browsers, and collaborate with the marketing team to understand campaign goals and creative briefs.
• Performance-Driven Design: Translate marketing objectives and creative briefs into thoughtful, user-centric designs that are optimized for conversion, employing UX/UI best practices.
• Iterative Design & Testing: Work with the marketing team to test, analyze, and iterate on creative assets, using data insights to continuously improve performance and user experience.
• Broader Design Support: Provide occasional design support for social media graphics, website visuals, and Amazon storefront updates to maintain brand consistency and enhance online presence.
• Design Rationale & Communication: Clearly articulate design choices, present ideas persuasively to stakeholders, and provide constructive feedback during design reviews.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical thinking, crucial for a design role supporting a performance-oriented marketing function. The emphasis on collaboration with developers and marketing teams underscores the importance of clear communication and understanding of technical implementation and campaign objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in digital design principles and execution is paramount. Experience: Minimum of 3 years of dedicated experience in digital or e-commerce design, with a preference for candidates who have worked within the beauty, skincare, or lifestyle sectors.

Required Skills:

• Digital Design Expertise: Proven ability to create high-quality digital assets, including emails and landing pages.
• Email & Landing Page Design: Hands-on experience in designing and building effective email campaigns and landing pages.
• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, and final design asset creation.
• Adobe Creative Suite: Strong command of Photoshop and Illustrator for image editing, graphic creation, and asset manipulation.
• Responsive Design Principles: Solid understanding of how designs adapt and function across various screen sizes and devices.
• UX/UI Fundamentals: Knowledge of user experience and user interface design principles to create intuitive and engaging digital interactions.
• Conversion-Driven Design: Ability to design with a clear focus on driving desired user actions and achieving marketing objectives.
• Developer Collaboration: Skill in working with developers, providing clear design specifications and organized assets for implementation.
• Communication Skills: Excellent verbal and written communication for articulating design rationale and collaborating with teams.
• Time Management & Detail Orientation: Strong organizational skills to manage multiple projects effectively and a keen eye for detail to ensure accuracy and brand consistency.

Preferred Skills:

• E-commerce Platform Experience: Familiarity with platforms such as Shopify, which is common in e-commerce environments.
• Email Marketing Platform Experience: Experience with email marketing tools like Klaviyo, which is frequently used for sophisticated email automation and segmentation.
• Basic HTML/CSS: Foundational knowledge of HTML and CSS to better understand implementation constraints and possibilities, or to make minor adjustments where necessary.
• Social Media Graphics Design: Experience creating visually engaging graphics for social media platforms.
• Web Visuals Creation: Ability to design compelling imagery and graphics for website use.
• Amazon Content Design: Experience designing content specifically for Amazon product pages or storefronts.

📝 Enhancement Note: The requirements emphasize practical, hands-on design skills with a strong focus on conversion optimization and e-commerce contexts. The preference for specific platforms like Klaviyo and Shopify, and tools like Figma, indicates the company's current tech stack and operational workflow. Basic HTML/CSS is a valuable bonus for better cross-functional collaboration and understanding of web implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Email Design Excellence: Showcase a range of email campaign designs, highlighting visual appeal, brand alignment, and clear calls-to-action. Include examples demonstrating A/B testing results or performance improvements attributed to design.
• Conversion-Focused Landing Pages: Present a portfolio of landing pages designed for specific campaign objectives (e.g., lead generation, product launch, sales). Detail the design process from brief to execution and ideally, include metrics on conversion rates or user engagement.
• Responsive Design Examples: Include examples that clearly illustrate how your designs adapt seamlessly across different devices (desktop, tablet, mobile), demonstrating an understanding of cross-device user experience.
• Brand Consistency Showcase: Provide examples demonstrating your ability to maintain a consistent brand identity across various digital assets, showcasing how you interpret and apply brand guidelines.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a creative brief from conception to final design, including how you gather requirements, brainstorm ideas, and incorporate feedback to optimize the final output.
• System Integration Understanding: While not a direct system implementation role, your portfolio should hint at an understanding of how your designs integrate with marketing automation platforms (like Klaviyo) or e-commerce platforms (like Shopify), and how you prepare assets for developer handoff.
• Performance Analysis Integration: Demonstrate how you have used or would use performance data (e.g., click-through rates, conversion rates, bounce rates) to inform design iterations and improvements.

📝 Enhancement Note: For a design role supporting marketing operations, the portfolio is critical. It needs to go beyond aesthetics to showcase an understanding of business objectives, user experience, and the impact of design on conversion metrics. Detailing the process behind the designs, especially how data and cross-functional collaboration inform the work, will be highly valued.

💵 Compensation & Benefits

Salary Range: Given the role is fully remote and based in Colombia, with a requirement for US Time Zone working hours, and an expected 3+ years of experience, a competitive salary range for a skilled Email & Landing Page Designer would typically fall between $45,000 - $65,000 USD annually. This estimate is based on industry benchmarks for remote design roles with specialized skills in e-commerce and digital marketing, adjusted for the cost of living in Colombia while recognizing the US Time Zone requirement often aligns compensation closer to US market rates for remote talent.

Benefits:

• Fully Remote Work: Opportunity to work from any location within Colombia, offering flexibility and work-life balance.
• US Time Zone Alignment: While based in Colombia, the role requires working during US business hours, providing exposure to international work environments and potentially aligning with global teams.
• Health Insurance: Comprehensive health insurance coverage, potentially including international medical coverage or a stipend.
• Paid Time Off: Generous vacation days, public holidays, and sick leave to ensure well-being and prevent burnout.
• Professional Development: Opportunities for training, workshops, and access to learning resources to enhance design skills and stay current with industry trends.
• Equipment Stipend: Potential for a stipend to cover necessary home office equipment or technology upgrades.
• Performance Bonuses: Eligibility for bonuses tied to individual and company performance, particularly related to campaign success and conversion metrics.

Working Hours: The role specifies working US Time Zone hours, which typically translates to approximately 40 hours per week. Exact daily schedules may vary but will need to align with the operational needs of the US-based marketing and development teams.

📝 Enhancement Note: Salary estimates are based on a combination of remote work compensation trends, the specified experience level, and the geopolitical context of Colombia combined with US Time Zone working requirements. Benefits are inferred based on common offerings for fully remote, international full-time positions, aiming to attract and retain skilled talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Skincare & Beauty E-commerce. This sector is highly competitive, driven by brand storytelling, customer engagement, and direct-to-consumer (DTC) sales models. Success hinges on compelling visual content and seamless online experiences. Company Size: Activate Talent works with "fast-growing" clients, suggesting they partner with companies that are scaling rapidly, often from startup to mid-stage growth. This implies a dynamic, agile, and potentially evolving work environment. Founded: Specific founding date not provided, but the context of a "fast-growing, science-backed skincare brand" client suggests a modern, innovation-focused company likely founded within the last 5-15 years.

Team Structure:

• Client-Centric: You will be working on behalf of a specific client, likely integrated into their marketing and design teams.
• Cross-Functional Collaboration: Expected to work closely with marketing managers, content creators, developers, and potentially product managers within the client organization.
• Remote-First Environment: As a remote role, communication and collaboration will primarily occur through digital channels, emphasizing asynchronous work and clear documentation.

Methodology:

• Data-Driven Optimization: The client's "science-backed" approach and the role's focus on "conversion-driven designs" and "performance improvement" indicate a strong reliance on data and analytics to inform creative decisions and measure success.
• Agile Design Practices: Given the "fast-growing" nature of the client, expect a need for flexibility, rapid iteration, and the ability to adapt to changing project requirements and priorities.
• Brand Storytelling: In the skincare industry, effective design is crucial for conveying brand values, product benefits, and building customer trust.

Company Website: https://www.activatetalent.com/ (Activate Talent's company website)

📝 Enhancement Note: The description suggests the designer will be embedded within a client's team, operating in a fast-paced, results-oriented e-commerce environment. The emphasis on data and scientific backing for the skincare brand implies a culture that values evidence-based decision-making in design and marketing.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Designer. It requires a solid foundation of 3+ years of experience and the ability to work independently on core responsibilities while collaborating effectively with teams. It's a hands-on execution role focused on delivering high-quality design assets that directly impact marketing performance. Reporting Structure: You will likely report to a Marketing Manager, Creative Lead, or Operations Lead within the client's organization, or potentially to a Project Manager at Activate Talent who oversees client engagements. The key is a direct line to those defining campaign goals and providing creative briefs. Operations Impact: Your work will have a direct and measurable impact on the client's key performance indicators (KPIs) such as email open rates, click-through rates, landing page conversion rates, lead generation, and ultimately, e-commerce sales. The effectiveness of your designs will directly influence revenue generation and customer acquisition efforts.

Growth Opportunities:

• Specialization: Deepen expertise in email marketing design and conversion-focused landing page optimization, becoming a go-to expert in these critical areas.
• Cross-Disciplinary Skill Development: Gain exposure to broader marketing operations, including analytics, A/B testing methodologies, and campaign strategy, which can enhance your overall understanding of GTM functions.
• Client Relationship Management: Develop stronger client communication and stakeholder management skills by working with diverse teams and presenting design solutions.
• Portfolio Expansion: Build a robust portfolio with demonstrable results from a fast-growing e-commerce brand, enhancing future career prospects in high-demand design roles.
• Potential Leadership: With demonstrated success and a broader understanding of marketing operations, opportunities may arise for leading design initiatives or mentoring junior designers in the future.

📝 Enhancement Note: This role offers a strong platform for a designer to hone their skills in a performance-driven e-commerce setting. The growth path is focused on deepening specialized design expertise and understanding the operational impact of creative execution within a marketing function.

🌐 Work Environment

Office Type: This is a fully remote position. You will be working from your own home office setup. Office Location(s): The role is based in Colombia, but the work is performed remotely. The requirement to work US Time Zone hours means you'll be aligning with teams operating in North America.

Workspace Context:

• Independent Work Environment: You will be responsible for creating your own productive workspace, ensuring reliable internet connectivity and a suitable environment for focused design work.
• Digital Collaboration Tools: Expect to use a suite of digital tools for communication, project management, and design collaboration (e.g., Slack, Asana, Figma, email).
• Asynchronous Communication: Given the potential for distributed teams and different core working hours, proficiency in asynchronous communication (clear written updates, well-organized project files) will be essential.

Work Schedule: The primary requirement is adherence to US Time Zone working hours. This typically means a standard 8-hour workday within a window that overlaps significantly with EST or PST, depending on the client's specific needs. This allows for real-time collaboration and participation in meetings with US-based colleagues.

📝 Enhancement Note: The remote nature of the role emphasizes self-discipline, effective time management, and strong digital communication skills. Understanding the need to bridge time zones for collaborative work is key.

📄 Application & Portfolio Review Process

Interview Process: The interview process will likely involve several stages to assess design skills, collaboration capabilities, and cultural fit.

• Initial Screening: A brief call with a recruiter from Activate Talent to assess basic qualifications, experience, and alignment with the role's requirements.
• Design Challenge/Portfolio Review: This is a critical stage. You will likely be asked to present your portfolio, discussing specific projects, your design process, and the impact of your work. A practical design challenge focusing on email or landing page creation might also be assigned.
• Stakeholder Interview: An interview with the hiring manager or key stakeholders from the client's marketing or operations team. This will focus on your understanding of their brand, your approach to conversion-driven design, and your ability to collaborate.
• Final Interview: Potentially a final interview with a senior member of Activate Talent or the client's leadership to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your email and landing page design skills, ideally from e-commerce or beauty/skincare industries.
• Highlight Process & Rationale: For each project, clearly articulate the problem, your design process, the tools used, your creative decisions, and the resulting outcomes. Use visuals to illustrate your thought process.
• Quantify Impact: Where possible, include metrics (e.g., conversion rates, engagement rates, A/B test results) to demonstrate the effectiveness of your designs. If direct metrics aren't available, explain how you would measure success.
• Showcase Responsiveness: Ensure your portfolio clearly demonstrates your ability to design for multiple devices (desktop, tablet, mobile).
• Brand Alignment: Be prepared to discuss how you approach understanding and applying brand guidelines to create cohesive and impactful designs.

Challenge Preparation:

• Understand the Brief: If a design challenge is assigned, thoroughly read and understand the brief. Ask clarifying questions if needed.
• Focus on Conversion: For any design task, prioritize elements that drive conversion and user engagement, aligning with the role's core objective.
• Time Management: Allocate your time wisely between conceptualization, design execution, and presentation preparation.
• Presentation Skills: Practice presenting your work clearly and concisely, explaining your rationale and intended impact.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the practical, execution-oriented nature of this role. Candidates should prepare to not only show their work but also explain the strategic thinking and operational considerations behind their design choices.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, wireframing, prototyping, and creating final assets. Proficiency is a core requirement.
• Adobe Creative Suite:
  • Photoshop: For image editing, retouching, and creating complex visual elements.
  • Illustrator: For vector graphics, logos, icons, and illustrations.

Email Marketing Platforms (Experience a Plus):

• Klaviyo: Highly preferred for its advanced segmentation, automation, and analytics capabilities, commonly used in e-commerce.
• Other ESPs: Familiarity with other major email service providers (e.g., Mailchimp, HubSpot) is beneficial.

E-commerce Platforms (Experience a Plus):

• Shopify: A widely used platform for e-commerce businesses, understanding its structure and design integration is advantageous.
• Other E-commerce Solutions: Familiarity with platforms like WooCommerce, Magento, etc., is also a plus.

Collaboration & Project Management Tools:

• Slack: For real-time team communication.
• Asana / Trello / Jira: For project management, task tracking, and workflow organization.
• Google Workspace / Microsoft 365: For document creation, sharing, and general productivity.

Analytics & Reporting Tools (Familiarity Appreciated):

• Google Analytics: To understand website traffic, user behavior, and conversion funnels.
• Platform-Specific Analytics: Understanding analytics within Klaviyo, Shopify, or other relevant platforms to measure campaign performance.

📝 Enhancement Note: The core requirement is strong proficiency in Figma and Adobe Creative Suite. Experience with specific e-commerce and email marketing platforms like Shopify and Klaviyo would be a significant advantage, indicating the candidate can hit the ground running with the client's likely technology stack.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using analytics and performance metrics to inform design choices and optimize outcomes. Designs are not just aesthetically pleasing but must perform.
• Customer-Centricity: Designing with the end-user in mind, ensuring intuitive navigation, clear communication, and positive brand experiences that build loyalty.
• Collaboration & Communication: Valuing open communication, constructive feedback, and the ability to work effectively with diverse teams (marketing, development, client stakeholders).
• Agility & Adaptability: Thriving in a fast-paced environment where priorities can shift, and the ability to iterate quickly on designs is essential for a growing brand.
• Brand Integrity: Maintaining a high standard for brand consistency and quality across all creative outputs, reflecting the "science-backed" and premium nature of the skincare brand.

Collaboration Style:

• Integrated Teamwork: Expect to be an integrated part of the client's marketing team, contributing to campaign strategy and execution.
• Feedback Loops: A culture that encourages providing and receiving constructive feedback to refine designs and improve campaign performance.
• Proactive Communication: Given the remote nature, proactive updates, clear documentation, and timely responses are crucial for seamless collaboration.
• Shared Goals: A focus on collective success, where individual design contributions are measured against overarching marketing and business objectives.

📝 Enhancement Note: The culture appears to be performance-oriented, data-informed, and highly collaborative, with a strong emphasis on delivering measurable results for a growing e-commerce brand. The remote aspect necessitates a high degree of self-management and digital communication proficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be creating designs that are visually stunning and on-brand, while simultaneously optimizing for conversion and user experience. This requires a keen understanding of marketing psychology and data.
• Working Across Time Zones: Effectively collaborating with teams in US Time Zones while based in Colombia requires strong asynchronous communication skills, careful scheduling, and proactive management of communication.
• Rapid Iteration: In a fast-growing company, designs may need to be updated or iterated upon quickly based on performance data or evolving marketing strategies. Adapting to change is key.
• Interpreting Data: Translating complex performance metrics into actionable design improvements requires analytical thinking and a willingness to experiment.
• Maintaining Brand Consistency: Ensuring a cohesive brand experience across various digital touchpoints, especially when supporting different campaign needs, can be challenging.

Learning & Development Opportunities:

• Advanced Conversion Rate Optimization (CRO): Gain deeper insights into CRO strategies and how design directly influences user behavior and conversion paths.
• Email Marketing Automation Mastery: Develop expertise in advanced email marketing platforms like Klaviyo, understanding automation workflows, segmentation, and personalization techniques.
• E-commerce Design Best Practices: Expand knowledge of e-commerce user journeys, checkout optimization, and product page design within the competitive beauty sector.
• Cross-Functional Exposure: Learn from marketing strategists, developers, and potentially product teams, broadening your understanding of the entire GTM process.
• Remote Workbest Practices: Hone skills in remote collaboration, time management, and self-discipline, which are valuable for long-term career success.

📝 Enhancement Note: The challenges presented are typical for performance-focused design roles in e-commerce. The growth opportunities are geared towards deepening specialized skills in digital marketing design and understanding the broader operational context of campaign execution.

💡 Interview Preparation

Strategy Questions:

• "Walk me through a high-performing email campaign you designed. What were the objectives, your design process, and the key metrics that demonstrate its success?" (Focus on quantifiable results and your role in achieving them.)
• "Describe a time you had to balance competing design requirements from different stakeholders or a creative brief that was challenging. How did you approach it, and what was the outcome?" (Demonstrates problem-solving and stakeholder management.)
• "How do you approach designing a landing page for a new product launch versus a promotional campaign? What are the key differences in your strategy?" (Highlights understanding of campaign objectives and tailored design approaches.)
• "Imagine our email open rates have dropped by 10%. What design elements would you investigate, and how would you propose to test improvements?" (Assesses analytical thinking and understanding of email performance drivers.)

Company & Culture Questions:

• "What appeals to you about working with a science-backed skincare brand, and how would your design approach reflect that?" (Tests research and brand alignment.)
• "How do you ensure your designs align with brand guidelines while also pushing creative boundaries for engagement?" (Evaluates creativity and adherence to brand.)
• "What are your strategies for effective collaboration with remote developers who might be in a different time zone?" (Focuses on remote work and cross-functional communication.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution (design process), and the impact (results).
• Visual Clarity: Use high-quality mockups and clear progression visuals (e.g., wireframe to final design).
• Data Integration: Explicitly call out any metrics or performance data associated with your projects. If unavailable, discuss how you would measure success.
• Focus on Process: Detail your thought process, tool usage (especially Figma), and how you handled feedback or iterations.
• Conciseness: Be prepared to present key projects efficiently, with the ability to dive deeper into specific areas if prompted.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency, an understanding of marketing objectives, and strong collaboration skills, all within a remote work context. Quantifying impact and detailing process are paramount.

📌 Application Steps

To apply for this Email & Landing Page Designer position:

• Submit your application through the provided link on Workable.
• Curate Your Portfolio: Select 3-5 of your strongest projects that specifically showcase your email and landing page design skills. Ensure each project clearly articulates the objective, your design process, the tools used (especially Figma), and any measurable results. Prioritize e-commerce or beauty/skincare examples if available.
• Tailor Your Resume: Highlight your 3+ years of digital design experience, emphasizing skills in Figma, Adobe Creative Suite, responsive design, UX/UI, and conversion optimization. Explicitly mention any experience with Klaviyo or Shopify if applicable. Use keywords from the job description.
• Prepare Your Narrative: Be ready to discuss your design process, how you approach conversion-driven design, and your experience collaborating with developers and marketing teams. Practice presenting your portfolio projects concisely, focusing on impact and rationale.
• Research the Client: Familiarize yourself with Activate Talent and, if possible, research their typical client profile or the type of brand they work with (science-backed skincare). Understand the importance of data-driven design in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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