Email & Landing Page Designer - 45968577138

📍 Job Overview

Job Title: Email & Landing Page Designer Company: Activate Talent Location: Argentina Job Type: Full-time Category: Marketing Operations / Creative Design Date Posted: 2025-10-17 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote (Argentina)

🚀 Role Summary

• Design and develop high-performing, branded digital assets, with a primary focus on email campaigns and landing pages to drive engagement and conversions.
• Collaborate closely with cross-functional teams, including developers and marketing, to ensure accurate implementation and iterative optimization of creative assets.
• Translate creative briefs into visually compelling and conversion-focused designs that enhance user experience and align with brand standards.
• Support broader design needs, including social graphics, website visuals, and Amazon content, demonstrating versatility in digital design execution.
• Maintain a strong understanding of responsive design principles, UX/UI best practices, and conversion rate optimization (CRO) strategies within a fast-paced e-commerce environment.

📝 Enhancement Note: This role is crucial for a science-backed skincare brand, implying a need for design that is not only aesthetically pleasing but also communicates scientific efficacy and builds consumer trust. The emphasis on "conversion-driven creative" and "performance improvement" strongly indicates this position sits within or closely supports marketing operations and GTM strategy.

📈 Primary Responsibilities

• Email Campaign Design & Development: Design and build visually compelling, on-brand email campaigns that effectively communicate offers, new product launches, and brand messaging to drive engagement and conversion rates.
• Landing Page Creation & Optimization: Develop and optimize high-converting landing pages that clearly articulate value propositions, capture leads, and support specific marketing campaigns and product promotions.
• Cross-Functional Collaboration: Partner effectively with developers to ensure accurate, responsive, and cross-browser implementation of email and landing page designs, providing clear assets and specifications.
• Creative Brief Interpretation: Translate marketing objectives and creative briefs into thoughtful, data-informed designs that align with brand guidelines and enhance the overall user journey.
• Performance Analysis & Iteration: Collaborate with the marketing team to test, analyze, and iterate on creative assets (emails, landing pages) based on performance metrics and A/B testing results to continuously improve effectiveness.
• Support Design Needs: Provide design support for social media graphics, website visuals, and Amazon content updates as required, contributing to a cohesive brand presence across digital channels.
• Design Rationale Articulation: Clearly present design concepts, rationale, and proposed solutions to stakeholders, effectively communicating how designs support business objectives and user needs.

📝 Enhancement Note: The responsibilities highlight a need for a designer who understands not just aesthetics but also the strategic impact of their work on key business metrics like conversion rates and customer engagement, typical of roles supporting Go-To-Market (GTM) operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in digital design principles and execution is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience:

• 3+ years of dedicated experience in digital or e-commerce design.
• Proven track record of designing and implementing successful email campaigns and landing pages.
• Experience within the beauty, skincare, or lifestyle e-commerce sectors is highly preferred, demonstrating an understanding of the target audience and market aesthetics.

Required Skills:

• Figma Proficiency: Advanced skills in Figma for designing, prototyping, and collaborating on digital assets.
• Adobe Creative Suite Expertise: Strong command of Photoshop and Illustrator for image editing, graphic creation, and asset preparation.
• Email Design & Development: In-depth knowledge of designing for email clients, understanding best practices for rendering, engagement, and deliverability.
• Landing Page Design: Proven ability to design conversion-optimized landing pages that align with campaign goals and user experience best practices.
• Responsive Design: Solid understanding and practical application of responsive design principles to ensure optimal viewing across all devices (desktop, tablet, mobile).
• UX/UI Fundamentals: Good grasp of user experience (UX) and user interface (UI) design principles to create intuitive and effective digital interactions.
• Conversion Optimization (CRO): Understanding of how design elements influence user behavior and drive conversions; ability to translate marketing objectives into design strategies that enhance performance.
• Cross-Functional Collaboration: Demonstrated ability to work effectively with developers, marketers, and other stakeholders, providing clear communication and organized assets.
• Time Management & Detail Orientation: Excellent organizational skills, ability to manage multiple projects simultaneously, and meticulous attention to detail to ensure design quality and accuracy.
• Communication Skills: Ability to articulate design rationale and present ideas clearly and persuasively to team members and stakeholders.

Preferred Skills:

• Klaviyo or Similar ESP Experience: Hands-on experience with email marketing platforms like Klaviyo is a significant advantage.
• Shopify or E-commerce Platform Experience: Familiarity with e-commerce platforms like Shopify for understanding website structure and integration points.
• Basic HTML/CSS Knowledge: A foundational understanding of HTML and CSS can facilitate better collaboration with developers and a deeper appreciation for implementation constraints.
• Social Media Graphics Design: Experience in creating engaging graphics for social media platforms.
• Web Visuals Design: Ability to design compelling visuals for websites beyond landing pages.
• Amazon Content Design: Experience designing content for Amazon product listings or storefronts.

📝 Enhancement Note: The emphasis on specific tools like Figma and Adobe Creative Suite, alongside platforms like Klaviyo and Shopify, points to a need for a hands-on designer directly involved in the execution of marketing campaigns. The "3+ years" experience level suggests an expectation of independent work and problem-solving within assigned projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Email Campaign Showcase: Include examples of visually engaging and high-performing email campaigns, highlighting design strategy, key messaging, and any measurable outcomes (e.g., open rates, click-through rates, conversion lifts).
• Landing Page Case Studies: Present detailed case studies of landing pages designed, outlining the objective, target audience, design process, challenges, solutions, and quantifiable results (e.g., conversion rates, lead generation numbers).
• Responsive Design Examples: Demonstrate proficiency in creating designs that adapt seamlessly across various devices and screen sizes, with clear examples of mobile-first or adaptive design approaches.
• Brand Consistency Examples: Showcase how you've maintained and evolved brand identity across different digital touchpoints, ensuring a cohesive and professional brand experience.
• System Integration Context: If possible, include examples that show an understanding of how your designs integrate with specific marketing automation platforms (like Klaviyo) or e-commerce systems (like Shopify), even if conceptual.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for translating a creative brief into a final design asset, including stages for research, ideation, wireframing, design, feedback, and revisions.
• Asset Handoff Procedures: Articulate your methods for organizing and delivering design assets to developers, ensuring clarity on specifications, component usage, and interactive elements.
• Performance Measurement Integration: Explain how you incorporate an understanding of analytics and performance metrics into your design process, and how you collaborate with marketing to iterate based on data.

📝 Enhancement Note: For a role focused on conversion-driven design, a portfolio is not just a collection of work but a demonstration of strategic thinking. Candidates should be ready to articulate the 'why' behind their design choices and quantify the 'what' in terms of business impact.

💵 Compensation & Benefits

Salary Range: As this role is remote and based in Argentina, and no specific salary was provided, we will estimate a competitive range based on industry benchmarks for mid-level Digital Designers with specialized email and landing page experience, operating remotely for a US-based client. Given the US Time Zone requirement and the nature of the work, the compensation would likely align with US freelance or contract rates, adjusted for the Argentinian market.

• Estimated Annual Salary Range: ARS $4,000,000 - $7,000,000 (approximately USD $4,000 - $7,000 per year, depending on current exchange rates and an assumed US client rate of $20-$35 USD per hour).
• Methodology: This estimate is based on typical freelance rates for designers with 3-5 years of experience in specialized digital design, considering the remote nature and the need to work within US time zones. It factors in the cost of living in Argentina and the potential for a client based in a higher cost-of-living region. Actual compensation will depend on the candidate's experience, specific skill set, and negotiation.

Benefits:

• Remote Work Flexibility: The primary benefit is a fully remote work arrangement, allowing for work-life balance and flexibility.
• US Time Zone Alignment: While requiring adherence to US time zones, this offers potential for collaboration with international teams and exposure to global marketing strategies.
• Professional Development: Opportunities to work with a fast-growing, science-backed skincare brand, providing exposure to industry trends and best practices in e-commerce and digital marketing.
• Creative Autonomy: The role offers significant opportunity to shape the visual and interactive experience of key customer touchpoints.
• Potential for Long-Term Engagement: As a full-time remote role, there's potential for sustained employment and growth within the client's operations.

Working Hours:

• The role requires working within US Time Zones, implying approximately 40 hours per week. Specific daily schedules may need to accommodate overlap with key team members in the US.

📝 Enhancement Note: The salary estimation is highly dependent on current exchange rates and the client's specific budget. It's crucial for candidates to research current freelance rates for similar roles in Argentina and to clarify the exact payment structure and currency with Activate Talent. The "US Time Zone" requirement is a significant aspect of the work arrangement that impacts daily scheduling.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the highly competitive and rapidly evolving Skincare and Beauty industry, which is heavily influenced by e-commerce, digital marketing trends, and consumer demand for scientifically-backed products. This sector requires a strong focus on brand storytelling, visual appeal, and data-driven marketing strategies to stand out.

Company Size: Activate Talent works with "fast-growing" clients. While the exact size of the client company isn't specified, this suggests a dynamic, agile environment that is likely scaling rapidly. This implies a need for adaptable individuals who can contribute to evolving processes and growth.

Founded: The founding date of the client is not specified, but their "fast-growing" status indicates a relatively modern approach to business, likely with a strong digital-first strategy.

Team Structure:

• Client-Side Operations: The designer will likely be integrated into the client's marketing or GTM team, collaborating with marketing managers, copywriters, developers, and potentially product teams.
• Reporting: The designer will report to a manager within the client's organization, likely a Head of Marketing, Creative Director, or Marketing Operations Lead, through Activate Talent.
• Cross-Functional Collaboration: Expect close collaboration with marketing specialists responsible for campaign strategy, email marketing execution, and analytics, as well as developers for technical implementation.

Methodology:

• Data-Driven Design: The emphasis on "conversion-focused designs" and "performance improvement" suggests a data-driven approach, where design decisions are informed by analytics, A/B testing, and user feedback.
• Agile Workflow: Given the "fast-growing" nature of the client, a degree of agility in design processes, with rapid iteration and adaptation to market changes, is likely expected.
• Brand-Centric Execution: Maintaining and evolving a strong, consistent brand identity across all digital touchpoints is a core methodological principle.

Company Website: Provided by Activate Talent for the client, the specific client website URL is not directly available in the job posting but would be shared during the application process.

📝 Enhancement Note: The client's industry (skincare/beauty) and growth stage are key contextual elements. This implies a need for designers who understand visual appeal, brand storytelling, and the direct impact of design on sales and customer acquisition in a consumer-focused market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, requiring 3+ years of experience. This level typically involves independent execution of tasks, contributing to strategic discussions, and taking ownership of specific design projects from concept to completion. It's a step beyond junior roles, where more problem-solving and initiative are expected.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Lead, or potentially a Marketing Operations Manager within the client company, coordinating through Activate Talent. This structure allows for direct guidance on campaign objectives and performance metrics.

Operations Impact: The designer's work directly impacts the company's ability to acquire and retain customers. High-performing emails and landing pages are critical drivers of lead generation, sales conversions, and customer engagement, directly influencing revenue and overall business growth. Their output is a key component of the Go-To-Market (GTM) strategy.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in email marketing design, landing page optimization, and conversion rate optimization (CRO), becoming a go-to specialist in these critical areas.
• Broader Design Scope: Expand skills into other areas of digital marketing design, such as social media advertising creatives, website UI enhancements, or even product packaging visuals, depending on the client's needs.
• Strategic Contribution: Move towards a more strategic role, contributing to the ideation and planning phases of campaigns, advising on design best practices, and potentially mentoring junior designers as the team grows.
• Client-Side Transition: For exceptional performers, there might be opportunities for direct employment with the client company as they continue to scale.

📝 Enhancement Note: This role offers a clear path to specialize in high-impact areas of digital marketing design that are directly tied to revenue generation. The growth potential lies in deepening expertise and taking on more strategic responsibilities within the e-commerce and GTM operations framework.

🌐 Work Environment

Office Type: This is a fully remote position. The "office" will be the designer's own workspace, requiring self-discipline and a dedicated setup conducive to creative work.

Office Location(s): While the role is remote, the requirement to work within US Time Zones suggests a primary focus on clients operating within the United States. The designer will be based in Argentina, offering a different cultural and economic context for their work environment.

Workspace Context:

• Independent Work: The environment is one of independent contribution, where the designer is expected to manage their time and workflow effectively.
• Digital Collaboration Tools: The designer will rely heavily on digital collaboration tools (e.g., Slack, email, project management software, Figma's collaboration features) to communicate with the client team.
• Global Perspective: Working remotely for a US-based client from Argentina provides a unique blend of local work culture and exposure to international business practices and design trends.

Work Schedule:

• The role specifies "US Time Zone" working hours, implying a standard 40-hour work week. This may require some flexibility to attend meetings or complete urgent tasks that fall outside typical Argentinian business hours, depending on the specific needs of the client and team.

📝 Enhancement Note: The remote, US-time-zone-aligned nature of this role from Argentina means candidates need to be comfortable with asynchronous communication and potentially adjusting their daily schedule to align with US business hours for key interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Activate Talent): Likely a review of your resume and portfolio by Activate Talent to assess basic qualifications and fit.
• Portfolio Presentation & Skill Assessment: Expect a session where you present your portfolio, focusing on specific email and landing page projects. This will likely involve discussing your design process, rationale, and the impact of your work. Be prepared for technical questions about Figma, Adobe Suite, and responsive design.
• Client Interview: A meeting with the client's hiring manager (e.g., Marketing Manager, Creative Lead) to discuss your experience, approach to design challenges, and cultural fit within their team. They will assess your understanding of their brand and target audience.
• Technical/Design Challenge: Some companies may present a small design challenge (e.g., redesign a sample email or landing page concept) to evaluate your skills in real-time or as a take-home assignment.
• Final Interview: Potentially a final discussion with a senior stakeholder to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your expertise in email and landing page design, ideally with examples relevant to e-commerce, beauty, or lifestyle brands.
• Quantify Results: For each project, clearly articulate the problem, your solution, your design process, and, most importantly, the measurable impact (e.g., conversion rate increase, lead generation numbers, engagement metrics). Use data visualization where appropriate.
• Showcase Process: Be ready to walk through your design process step-by-step for a chosen project. Explain your research, ideation, wireframing, design iterations, and how you collaborated with others.
• Highlight Brand Alignment: Demonstrate your ability to understand and apply brand guidelines effectively, showing how your designs enhance brand identity.
• Technical Proficiency: Be prepared to discuss the tools and technologies you used (Figma, Adobe Suite, any CMS or email platforms) and your understanding of responsive design and implementation considerations.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objective, target audience, and any specific constraints.
• Focus on Conversion: For this role, prioritize how your design choices will drive conversions and achieve the stated goal.
• Articulate Rationale: Even in a take-home challenge, be prepared to explain your design decisions, similar to how you would in a portfolio review.
• Time Management: If it's a timed challenge, allocate your time wisely across understanding the brief, designing, and preparing your explanation.

📝 Enhancement Note: The interview process will heavily weigh your portfolio. Candidates should prepare to not only show their work but also to articulate the strategic thinking and business impact behind each piece.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative workflows. Expect advanced usage for creating design systems, components, and detailed mockups.
• Adobe Creative Suite:
  • Photoshop: Crucial for image manipulation, photo editing, and creating high-fidelity visual assets.
  • Illustrator: Necessary for vector graphics, icons, logos, and scalable visual elements.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to interpret data from web analytics tools to inform landing page design decisions and measure performance.
• Email Marketing Platform Analytics: Proficiency in analyzing metrics from platforms like Klaviyo (preferred) to understand email campaign performance (open rates, click-through rates, conversions).

CRM & Automation:

• Klaviyo (Preferred): Direct experience designing and potentially building emails and flows within Klaviyo is a significant plus.
• Shopify (or other E-commerce Platforms): Familiarity with how landing pages and email templates integrate with e-commerce platforms like Shopify is beneficial for understanding the broader ecosystem.

Collaboration & Project Management:

• Slack/Microsoft Teams: For real-time communication and team collaboration.
• Asana/Trello/Jira (or similar): For project tracking and workflow management.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Experience with Klaviyo and a strong understanding of analytics related to email and landing page performance are critical for success in this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to inform design choices and measure the effectiveness of creative assets.
• User-Centricity: Designing with the end-user in mind, focusing on creating intuitive, engaging, and valuable experiences that meet user needs.
• Brand Integrity: Upholding and enhancing the brand's visual identity and messaging across all digital touchpoints with consistency and care.
• Efficiency & Optimization: Continuously seeking ways to improve design processes and the performance of digital assets through testing and iteration.
• Proactive Collaboration: Actively engaging with cross-functional teams, sharing insights, and contributing to shared goals.

Collaboration Style:

• Open Communication: Expect a collaborative environment where feedback is encouraged, and clear communication is vital, especially in a remote setting.
• Iterative Process: Designs are likely to go through multiple rounds of feedback and revision, requiring flexibility and a willingness to adapt.
• Shared Ownership: While design is the primary responsibility, there's a shared ownership of campaign success, meaning designers are expected to contribute to achieving marketing objectives.

📝 Enhancement Note: The culture likely values a blend of creative excellence and analytical rigor, essential for driving performance in a competitive e-commerce landscape.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be creating designs that are both visually appealing and highly effective at driving conversions, requiring a deep understanding of user behavior and marketing psychology.
• Cross-Time Zone Collaboration: Working effectively with a team in different time zones can present communication and scheduling hurdles, requiring proactive planning and clear documentation.
• Keeping Pace with Trends: The skincare/beauty and digital marketing landscapes evolve rapidly; staying current with design trends, platform updates, and consumer expectations will be crucial.
• Translating Scientific Concepts: Visually communicating the "science-backed" nature of the skincare products in an accessible and appealing way requires careful consideration and creative problem-solving.

Learning & Development Opportunities:

• Specialized E-commerce Design: Deepen expertise in conversion-focused design for e-commerce, particularly within the beauty and skincare niche.
• Marketing Automation Mastery: Gain in-depth experience with advanced features and best practices of email marketing platforms like Klaviyo.
• CRO Expertise: Develop advanced skills in conversion rate optimization techniques applied to email and landing page design.
• Exposure to Global Markets: Working with a US-based client provides exposure to US market trends, consumer behavior, and digital marketing strategies.

📝 Enhancement Note: The challenges are geared towards developing a designer who is not just technically skilled but also strategically minded and adaptable, with significant opportunities for growth in high-demand areas of digital marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from brief to launch." (Focus on research, user journey mapping, A/B testing considerations, and collaboration with developers.)
• "How do you ensure your email designs are optimized for different email clients and devices, while also maintaining brand consistency?" (Discuss responsive design, testing strategies, and managing brand assets.)
• "Walk us through a project where your design directly contributed to a significant increase in conversions or engagement. What were the key elements of your design?" (Prepare a detailed case study from your portfolio.)
• "How do you approach collaborating with developers to ensure your designs are implemented accurately and efficiently?" (Highlight your communication style, asset organization, and understanding of technical constraints.)

Company & Culture Questions:

• "What interests you about the skincare/beauty industry and our brand specifically?" (Research the client's brand, products, and recent campaigns.)
• "How do you stay updated on the latest design trends and best practices in digital marketing?" (Mention industry blogs, publications, online courses, conferences.)
• "Describe your experience working remotely and how you manage your time and stay connected with a distributed team." (Emphasize self-discipline, communication tools, and proactive engagement.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a story: the challenge, your role, your process, the solution, and the results.
• Focus on Impact: Emphasize the quantifiable business impact of your designs. Use metrics and data to support your claims.
• Demonstrate Process: Be ready to explain your thought process, design decisions, and how you overcame any obstacles.
• Tool Proficiency: Briefly mention the tools used and how they facilitated your workflow or design execution.
• Conciseness: Be mindful of time; deliver clear, impactful summaries of your projects.

📝 Enhancement Note: The interview will assess not only your design skills but also your strategic thinking, problem-solving abilities, and cultural fit. Be prepared to demonstrate how your work directly contributes to business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your strongest email and landing page design projects, with clear case studies demonstrating conversion impact and brand alignment. Tailor the specific projects highlighted to align with the skincare/beauty industry if possible.
• Resume Optimization: Update your resume to highlight keywords such as "Email Design," "Landing Page Design," "Figma," "Adobe Creative Suite," "Conversion Optimization," "Responsive Design," "UX/UI," and any experience in e-commerce or the beauty sector. Quantify achievements where possible.
• Prepare Your Narrative: Practice articulating your design process, the rationale behind your design choices, and the results you've achieved for previous projects. Be ready to discuss how you'd approach designing for a science-backed brand in the skincare industry.
• Research the Client: If possible, research Activate Talent's client to understand their brand, products, and current marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Activate Talent or the hiring organization before making application decisions.