Email & Landing Page Designer - 45968577138

📍 Job Overview

Job Title: Email & Landing Page Designer
Company: Activate Talent (for a science-backed skincare brand)
Location: Philippines
Job Type: Full-time
Category: Marketing Operations / Digital Design
Date Posted: October 17, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and execution of high-converting email campaigns and landing pages to drive customer engagement and sales for a fast-growing skincare brand.
• Translate creative briefs into visually stunning and brand-aligned digital assets, ensuring a cohesive user experience across all touchpoints.
• Collaborate closely with cross-functional teams, including developers and marketing specialists, to ensure accurate implementation and continuous optimization of digital creatives.
• Leverage data-driven insights to iterate on designs, A/B test elements, and enhance overall campaign performance and ROI.
• Support broader digital marketing initiatives by contributing to social graphics, website updates, and Amazon content creation as needed.

📝 Enhancement Note: While the role is titled "Email & Landing Page Designer," the description indicates a broader digital design scope, including social graphics and Amazon content. This suggests a need for versatility beyond core email/landing page design, aligning with typical GTM operations support for e-commerce brands. The focus on conversion optimization and cross-functional collaboration firmly places this role within the broader GTM and marketing operations ecosystem, even if not explicitly titled as such.

📈 Primary Responsibilities

• Design and construct visually compelling, brand-consistent emails that effectively drive engagement and conversions.
• Develop and optimize high-performance landing pages that clearly communicate offers, product launches, and campaign objectives.
• Ensure accurate and responsive implementation of designs across various devices and browsers through close collaboration with development teams.
• Translate marketing strategy and creative briefs into user-centric, conversion-focused digital designs.
• Partner with the marketing team to conduct A/B testing, analyze campaign performance metrics, and iterate on creative assets for continuous improvement.
• Provide design support for social media graphics, website visuals, and Amazon storefront content as required by marketing initiatives.
• Clearly articulate design rationale, present creative concepts to stakeholders, and incorporate feedback effectively.
• Maintain brand integrity and visual standards across all digital design outputs.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design execution and strategic performance optimization, a hallmark of effective GTM and marketing operations roles. The requirement to collaborate with developers and marketing teams highlights the cross-functional nature of this position.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Design, Marketing, or a related field is highly beneficial. A strong portfolio demonstrating relevant experience can often substitute for formal education.
Experience: Minimum of 3 years of professional experience in digital or e-commerce design, with a preference for experience within the beauty, skincare, or lifestyle sectors.

Required Skills:

• Proven expertise in designing and building high-converting email campaigns.
• Demonstrated experience in creating and optimizing engaging landing pages.
• Advanced proficiency in Figma for collaborative design and prototyping.
• Mastery of Adobe Creative Suite, specifically Photoshop and Illustrator, for asset creation and manipulation.
• Solid understanding of responsive design principles and their application across different devices.
• Strong grasp of User Experience (UX) and User Interface (UI) best practices in a digital context.
• Ability to translate conversion-driven creative briefs into effective design solutions.
• Experience collaborating effectively with developers to ensure accurate design implementation.
• Excellent communication skills for articulating design rationale and presenting to stakeholders.
• Strong time management and organizational skills with meticulous attention to detail.

Preferred Skills:

• Experience with email marketing platforms such as Klaviyo.
• Familiarity with e-commerce platforms like Shopify.
• Basic understanding of HTML and CSS for design implementation insights.
• Experience designing social media graphics and web visuals.
• Familiarity with Amazon storefront design principles and content creation.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, along with a strong understanding of responsive design and UX/UI, points to the need for a designer capable of producing polished, functional, and conversion-oriented assets. The preferred skills in specific platforms like Klaviyo and Shopify indicate a direct link to e-commerce operations and marketing automation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 strong examples of high-performing email campaigns and landing pages designed for e-commerce or direct-to-consumer (DTC) brands.
• Case studies or detailed descriptions for key projects, highlighting the design process, strategic objectives, challenges faced, and quantifiable results (e.g., conversion rate increases, engagement metrics).
• Examples demonstrating proficiency in Figma and Adobe Creative Suite, illustrating design capabilities and workflow.
• Visuals that clearly represent responsive design implementation across various devices (desktop, tablet, mobile).
• Evidence of collaboration with developers or marketing teams on asset implementation and optimization.

Process Documentation:

• The ability to articulate your design process from brief to final asset delivery, including ideation, wireframing, design execution, and iteration phases.
• Documentation of how you approach A/B testing and performance analysis to inform design decisions and improvements.
• Examples of how you organize and hand off design assets to developers for seamless implementation.

📝 Enhancement Note: For a role focused on conversion-driven design, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also a strategic understanding of how design impacts business metrics. The emphasis on process and collaboration is key for operations alignment.

💵 Compensation & Benefits

Salary Range: Based on the location (Philippines) and the mid-level experience (2-5 years), with a US Time Zone work requirement, a competitive salary range would typically fall between PHP 70,000 to PHP 120,000 per month. This estimate considers the cost of living in the Philippines, the demand for skilled digital designers, and the expectation for remote work supporting US-based operations.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to work with a fast-growing, science-backed skincare brand, gaining exposure to a dynamic e-commerce environment.
• Collaboration with a global team, fostering cross-cultural professional development.
• Potential for professional growth and skill enhancement in digital marketing and e-commerce design.
• Exposure to US market trends and best practices in digital marketing and design.

Working Hours: Full-time, with an expectation to align with US Time Zone working hours. This typically means approximately 8 hours per day, 5 days a week, totaling around 40 hours per week, with flexibility around specific start and end times depending on team coordination needs.

📝 Enhancement Note: The salary estimate is based on research into average salaries for mid-level digital designers in the Philippines, adjusted upwards due to the remote work requirement supporting US operations and the specialized nature of e-commerce and conversion-focused design. The benefits highlight the advantages of remote work and exposure to a growing brand.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the beauty and skincare industry, a highly competitive and visually driven e-commerce sector. This implies a strong focus on aesthetics, brand storytelling, and direct consumer engagement. Company Size: The client is described as "fast-growing," suggesting a dynamic, evolving environment. While the exact size isn't specified, this growth phase often means opportunities for impact and a need for agile, adaptable team members. Founded: Not specified, but the "fast-growing" nature implies a relatively young or recently scaled company, likely with modern operational practices.

Team Structure:

• The designer will likely be part of a broader marketing or GTM (Go-To-Market) team, reporting to a Marketing Manager or a Creative Lead.
• Collaboration will be essential with marketing specialists (email marketers, content strategists), developers, and potentially product managers.
• The team structure is likely lean and agile, common in fast-growing e-commerce companies, requiring individuals to wear multiple hats and contribute broadly.

Methodology:

• Data-driven decision-making is expected, with a focus on A/B testing and performance metrics to validate design choices.
• Agile methodologies for project management and campaign execution are probable, allowing for rapid iteration and response to market trends.
• Emphasis on user-centric design principles to enhance customer experience and drive conversions.

Company Website: Activate Talent's website: https://jobs.workable.com/company/kHFKsfd3NDgpPnY3GcwgQ2/jobs-at-activate-talent (Note: This is the hiring agency's page. The client's specific website is not provided in the input.)

📝 Enhancement Note: The context of a fast-growing skincare brand strongly influences the expected company culture: a blend of creativity, data-informed strategy, and a results-oriented approach to digital marketing and e-commerce.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for designers with 2-5 years of experience. It offers a solid foundation in specialized digital design for e-commerce and marketing operations, with the potential for increased responsibility in strategy and project ownership. Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or a Head of Digital Marketing. They will work closely with developers and other marketing team members, requiring strong collaboration skills. Operations Impact: This role has a direct impact on revenue by designing assets that drive conversions, improve customer engagement, and enhance brand perception in a competitive e-commerce market. Effective design directly contributes to sales performance and customer acquisition/retention.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO) for landing pages and email marketing, becoming a go-to expert in these areas.
• Skill Expansion: Develop proficiency in other areas of digital marketing, such as UX research, basic front-end development (HTML/CSS), or even graphic design for broader campaigns.
• Leadership: Progress to a Senior Designer role, leading design initiatives, mentoring junior designers, or managing specific design projects and workflows.
• Strategic Input: Contribute more significantly to campaign strategy, user journey mapping, and overall brand experience development.

📝 Enhancement Note: The growth trajectory for this role involves becoming a specialist in conversion-focused digital design within the e-commerce space, with clear pathways towards senior individual contributor roles or management.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is home-based. Office Location(s): The role is based in the Philippines, but due to its remote nature, the designer can work from any location within the Philippines. The actual work will be conducted from the employee's home office.

Workspace Context:

• The workspace will be the designer's own home office, requiring self-discipline and effective time management.
• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing).
• Access to necessary design software (Figma, Adobe Creative Suite) is crucial, and the company will likely provide licenses or stipends.
• The environment demands proactive communication and engagement with remote colleagues to foster a sense of team cohesion.

Work Schedule: The role requires alignment with US Time Zone working hours. This means the designer will need to be available and productive during specific hours that overlap with their US-based counterparts, which could involve early mornings or late evenings depending on the specific US time zone targeted.

📝 Enhancement Note: The remote nature and US Time Zone requirement are key aspects of the work environment, necessitating strong self-management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with Activate Talent to assess basic qualifications, experience, and fit for the role.
• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager or a senior team member. This will involve a thorough review of your provided portfolio, focusing on your design process, rationale, and ability to achieve conversion goals. Expect questions about specific projects, your approach to challenges, and your proficiency with design tools.
• Practical Exercise/Case Study (Potential): You might be asked to complete a small design task or a case study related to email or landing page design, simulating a real-world project. This assesses your practical skills and problem-solving abilities.
• Cross-Functional Interview: An opportunity to meet with potential collaborators (e.g., a marketing specialist or developer) to assess communication, teamwork, and cultural fit.
• Final Interview: A concluding discussion, possibly with a higher-level manager, to finalize details and confirm mutual fit.

Portfolio Review Tips:

• Showcase Results: Prioritize projects that demonstrate measurable impact on conversion rates, engagement, or other key performance indicators. Quantify your achievements whenever possible.
• Detail Your Process: For each project, clearly explain your design thinking, the problem you were solving, your approach, the tools you used, and why you made specific design decisions.
• Highlight Collaboration: If possible, include examples or descriptions of how you worked with developers or marketing teams to implement and optimize your designs.
• Tailor to the Role: Ensure your portfolio prominently features strong examples of email and landing page design, ideally within the e-commerce or beauty/skincare space.
• Clarity and Organization: Present your portfolio in a clean, organized, and professional manner. Use clear descriptions and high-quality visuals.

Challenge Preparation:

• Understand the Brand: Research the client's brand, their target audience, and their current digital presence.
• Focus on Conversion: Be prepared to discuss strategies for optimizing designs for conversion, including elements like clear calls-to-action, compelling copy integration, and user-friendly layouts.
• Tool Proficiency: Be ready to discuss your experience with Figma and Adobe Creative Suite, and potentially demonstrate your skills if a practical exercise is given.
• Communication: Practice articulating your design decisions and how they align with business objectives.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates quantifiable results and a clear design process is critical for this role, as it directly impacts revenue and marketing effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for collaborative design, wireframing, and prototyping. Proficiency in its features for team collaboration and design handoffs is essential.
• Adobe Creative Suite (Photoshop, Illustrator): Crucial for asset creation, image editing, and advanced graphic design tasks.
• Email Marketing Platforms (e.g., Klaviyo): Experience with platforms like Klaviyo is preferred for designing and building emails within their environments, understanding their limitations and capabilities.
• E-commerce Platforms (e.g., Shopify): Familiarity with Shopify is a plus, as it indicates an understanding of the e-commerce ecosystem where landing pages and emails are deployed.

Analytics & Reporting:

• Google Analytics (or similar): While not a direct design tool, understanding how to interpret analytics data (e.g., bounce rates, conversion rates, time on page) is vital for informing design iterations and demonstrating impact.
• Platform-Specific Analytics: Familiarity with the analytics dashboards within email marketing platforms (like Klaviyo) or e-commerce platforms.

CRM & Automation:

• Basic HTML/CSS: A bonus skill that can aid in understanding how designs are implemented and troubleshooting minor issues, facilitating better collaboration with developers.

📝 Enhancement Note: The technology stack is heavily focused on design tools and platforms directly related to digital marketing and e-commerce operations. Proficiency in Figma and Adobe Suite is non-negotiable, with platform-specific experience being a significant advantage.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A commitment to using data and performance metrics to inform design decisions, optimize campaigns, and drive measurable results.
• User-Centricity: A core belief in designing for the end-user, ensuring intuitive experiences that meet customer needs and drive desired actions.
• Collaboration & Communication: Valuing open communication, proactive feedback exchange, and strong teamwork across different functions (marketing, development).
• Brand Integrity: A dedication to maintaining and enhancing the brand's visual identity and messaging across all digital touchpoints.
• Efficiency & Agility: Embracing fast-paced environments, adapting quickly to changes, and finding efficient design solutions.

Collaboration Style:

• Actively engages with marketing teams to understand campaign objectives and translate them into effective designs.
• Works closely with developers, providing clear specifications and assets, and being receptive to technical feedback.
• Participates in team meetings, offering design input and contributing to strategic discussions.
• Open to constructive criticism and iterative design processes, viewing feedback as an opportunity for improvement.

📝 Enhancement Note: The values highlight a blend of creative skill and operational rigor, emphasizing the importance of data, collaboration, and brand consistency in achieving business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be creating visually appealing designs that simultaneously drive high conversion rates, requiring a keen understanding of both design principles and marketing psychology.
• Remote Collaboration: Effectively collaborating and maintaining strong communication with a remote team, especially across different time zones, can be demanding.
• Rapid Iteration: The fast-paced nature of e-commerce and a growing brand means designs may need to be updated or iterated upon frequently based on performance data or new marketing initiatives.
• Technical Constraints: Working within the technical limitations of email clients or landing page builders, and collaborating effectively with developers to ensure designs are feasible and implemented correctly.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen knowledge in conversion rate optimization strategies specifically for email and landing pages.
• E-commerce Design Specialization: Gain extensive experience in the nuances of designing for the beauty and skincare e-commerce sector.
• Cross-Functional Skill Development: Enhance understanding of marketing automation, CRM functionalities, and front-end development basics.
• Exposure to US Market Standards: Work with US-based teams, gaining insights into leading design and marketing practices in a major global market.

📝 Enhancement Note: The challenges are typical of high-impact digital roles in e-commerce, offering significant opportunities for professional development and specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page that aims to maximize conversions for a new product launch. What key elements would you focus on, and how would you measure success?" (Focus on conversion principles, CTA design, user flow, and performance metrics.)
• "Walk me through a successful email campaign you designed. What was the objective, what were the creative choices you made, and what were the measurable results? How did you collaborate with the marketing team on this?" (Highlight collaboration, design rationale, and quantifiable outcomes.)
• "How do you approach A/B testing for emails or landing pages? What elements do you typically test, and how do you use the results to inform future designs?" (Demonstrate data-driven approach and iterative optimization.)

Company & Culture Questions:

• "What interests you about the beauty/skincare industry, and how do you see design playing a role in its success?" (Show enthusiasm for the industry and understanding of its visual demands.)
• "How do you ensure your designs align with brand guidelines while also pushing creative boundaries to improve performance?" (Address the balance between brand consistency and conversion optimization.)
• "Describe your experience working in a remote team environment. How do you ensure effective communication and collaboration?" (Highlight self-management and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: For each featured project, tell a compelling story that includes the problem, your solution (design), and the results.
• Quantify Impact: Clearly state the metrics achieved (e.g., "+15% conversion rate," "Reduced bounce rate by 10%"). If exact numbers aren't available, describe the positive impact qualitatively.
• Showcase Figma/Adobe Skills: Be prepared to briefly demonstrate your proficiency or discuss specific features you leveraged in these tools.
• Explain Your 'Why': Be ready to articulate the strategic reasoning behind your design decisions, connecting them to user needs and business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and operational awareness, particularly regarding conversion optimization and cross-functional collaboration.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Curate Your Portfolio: Select your strongest 3-5 projects that best showcase your email and landing page design skills, emphasizing conversion-focused outcomes, preferably within e-commerce or beauty/skincare. Ensure each project includes a clear description of the objective, your process, and quantifiable results.
• Tailor Your Resume: Highlight experience with Figma, Adobe Creative Suite, responsive design, UX/UI, and any experience with e-commerce platforms or email marketing tools. Use keywords from the job description, such as "conversion optimization," "landing page design," and "email campaigns."
• Prepare Your Narrative: Practice articulating your design process, your approach to collaboration, and how your work directly contributed to business goals. Be ready to discuss your portfolio in detail during interviews.
• Research the Brand: Familiarize yourself with the client's brand and their current digital marketing efforts to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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