Digital Marketing Officer - Graphic Designer

📍 Job Overview

Job Title: Digital Marketing Officer - Graphic Designer Company: Bath College Location: Bath, England, United Kingdom (Dual Campus - Avon Street, BA1 1UP) Job Type: Permanent - Full Time Category: Marketing Operations / Digital Marketing Date Posted: 2025-09-18T09:06:47 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on creating compelling visual assets to support the college's digital marketing and communication strategies, enhancing brand presence across various platforms.
• The Digital Marketing Officer - Graphic Designer will be instrumental in translating marketing objectives into impactful visual content for multi-channel campaigns.
• A key aspect of this position involves collaborating with internal teams to ensure design consistency and brand alignment across all marketing materials, both print and digital.
• The role demands strong project management skills to handle multiple design projects concurrently, from initial concept to final delivery, while maintaining high standards of quality and attention to detail.

📝 Enhancement Note: While the title is "Digital Marketing Officer - Graphic Designer," the core responsibilities and skill requirements lean heavily towards a dedicated graphic design function within a marketing department. This suggests a specialized role focused on visual content creation rather than a broader digital marketing strategy role. The "Officer" title might indicate a level of responsibility in managing design workflows and contributing to marketing initiatives from a visual perspective.

📈 Primary Responsibilities

• Develop and execute creative design concepts for a wide range of marketing materials, including brochures, flyers, social media graphics, website banners, email templates, and internal communications.
• Collaborate closely with the Marketing Department and other college stakeholders to understand project briefs, target audiences, and brand guidelines to deliver visually effective design solutions.
• Manage the entire design process from ideation, concept development, and wireframing to final asset creation and delivery, ensuring all outputs meet quality and brand standards.
• Oversee the production of print and digital assets, liaising with external printers or digital platform managers as needed to ensure successful implementation.
• Maintain and evolve the college's brand identity, ensuring consistency in all visual communications and providing guidance on brand usage to internal teams.
• Stay abreast of the latest design trends, software advancements, and digital marketing best practices to continuously enhance the quality and impact of visual content.
• Contribute to the planning and execution of marketing campaigns by providing creative input and design support, helping to drive engagement and achieve institutional goals.

📝 Enhancement Note: The responsibilities emphasize a hands-on design role with a strong emphasis on brand consistency and multi-channel execution. The "collaboration" aspect suggests a need for strong interpersonal skills to effectively work with non-designers and translate their needs into visual outputs. The mention of "digital marketing" in the title and the need to stay updated on trends indicates an expectation to understand how design impacts digital performance and engagement.

🎓 Skills & Qualifications

Education:

• A degree or equivalent qualification in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles of this nature.

Experience:

• A minimum of 1-2 years of demonstrable experience in a graphic design capacity, preferably within an in-house marketing team or an agency environment, is required.
• Proven experience in managing multiple design projects simultaneously, from brief to completion, with an emphasis on meeting deadlines and delivering high-quality results.

Required Skills:

• Graphic Design Proficiency: Expert-level command of design principles, including typography, color theory, layout, and visual hierarchy.
• Adobe Creative Suite Expertise: Advanced proficiency in Adobe Illustrator, Photoshop, and InDesign is essential for creating and editing a wide range of visual assets.
• Brand Management: Ability to understand and apply brand guidelines consistently across all design outputs to maintain a cohesive brand identity.
• Communication Skills: Excellent verbal and written communication skills for effective collaboration with team members and stakeholders, and for presenting design concepts.
• Project Management Fundamentals: Skills in organizing, prioritizing, and managing multiple design projects to meet established deadlines.

Preferred Skills:

• Digital Design Skills: Experience designing for digital platforms, including social media graphics, web banners, email marketing visuals, and understanding responsive design principles.
• Motion Graphics/Video Editing: Familiarity with Adobe After Effects or similar tools for creating animated graphics or short video content.
• Content Management Systems (CMS): Basic understanding of how design assets are implemented on websites, potentially through platforms like WordPress.
• Marketing Campaign Support: Experience in designing materials that support broader marketing initiatives and campaigns.

📝 Enhancement Note: The requirement for at least a year of experience, coupled with the need for proficiency in Adobe Creative Suite, positions this as a mid-level role. The emphasis on brand consistency and multi-channel delivery indicates that a strong understanding of marketing objectives and how design contributes to them is valued. The preference for digital design skills suggests the college is actively engaged in online marketing efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, demonstrating proficiency in graphic design principles and execution across both print and digital media.
• Specific examples of work that highlight conceptual thinking, problem-solving through design, and the ability to translate client briefs into compelling visual narratives.
• Clear documentation of personal contributions to team projects, illustrating collaborative efforts and individual design skills.
• Demonstrations of adaptability in design style to suit different target audiences and campaign objectives, reflecting the diverse needs of an educational institution.

Process Documentation:

• Evidence of a structured approach to design workflow, from brief interpretation and concept generation to asset refinement and final delivery.
• Case studies or examples that illustrate how feedback was incorporated to improve design outcomes, showcasing a commitment to iteration and quality enhancement.
• Examples of managing design projects efficiently, including prioritization, time management, and delivery against project timelines.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of design capabilities. The college will likely be looking for well-organized projects that demonstrate not only technical skill but also an understanding of design strategy and its impact on communication goals, particularly within an educational marketing context.

💵 Compensation & Benefits

Salary Range: £27,316 - £30,654 per year (as stated)

Benefits:

• Generous paid holiday entitlement of 30 days, in addition to college closure days and public holidays (pro-rata for part-time roles, though this is full-time).
• One "Selfie Day" per year, likely a flexible day off for personal use.
• Contributory salary pension scheme (Local Government pension scheme).
• Opportunities for Continuing Professional Development (CPD) for all staff.
• Access to a Laptop Salary Sacrifice Scheme.
• Participation in the Cycle to Work Scheme.
• Eligibility for a Private Healthcare Scheme.
• A "Refer a Friend" bonus of £500.
• Subsidised cafes available at both campuses.
• Access to an Employee Assistance Programme (EAP) offering free, confidential short-term counselling and support.
• Eligibility for an eye sight test as per Health and Safety (Display Screen Equipment) Regulations.
• Progressive family-friendly policies, including the right to request flexible working.
• Discounted treatments available at the College's Academy.
• Free parking at the Somer Valley Campus.

Working Hours: 37 hours per week, 52 weeks per year.

📝 Enhancement Note: The salary for this role falls within a typical range for a Graphic Designer with 1-2 years of experience in the UK education sector. The comprehensive benefits package is a significant draw, offering excellent support for work-life balance, professional growth, and employee well-being, which is common in public sector institutions like colleges. The 52-week contract indicates no specific academic year holiday breaks are factored into the employment term.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education (Further Education) Company Size: Bath College is a medium-sized educational institution with a significant number of staff and students, likely employing several hundred individuals. Founded: Bath College has a long history, with roots tracing back to the 19th century, though its current structure and offerings have evolved significantly over time.

Team Structure:

• The Digital Marketing Officer - Graphic Designer will be part of the Marketing Department (MRK).
• This department likely consists of marketing professionals responsible for overall strategy, digital marketing execution, communications, and potentially events.
• The role reports to Matt Basham, likely the Head of Marketing or a Marketing Manager, who oversees the department's output.
• Collaboration is expected with various departments across the college, including academic faculties, student services, and administration, to gather information and design materials that meet diverse needs.

Methodology:

• The Marketing Department likely employs data-driven approaches to assess campaign effectiveness, using analytics to inform design choices and measure the impact of visual content.
• Design processes will be guided by project briefs, with an emphasis on clear communication, iterative feedback, and adherence to brand standards.
• Efficiency in design production and timely delivery of assets will be key operational focuses.

Company Website: https://bathcollege.ac.uk

📝 Enhancement Note: Working within an educational institution means the marketing efforts are often focused on student recruitment, course promotion, and institutional reputation building. The culture is likely to be community-oriented, with a strong emphasis on student success and staff development. The Marketing department would be a central hub for communicating the college's offerings and achievements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry to mid-level specialist within the marketing function, focused on graphic design execution. It offers a foundation in applying design skills within a structured organizational framework.

Reporting Structure: The role reports directly to Matt Basham, likely a senior marketing lead. This provides direct access to strategic direction and feedback, fostering learning and alignment with marketing goals.

Operations Impact: The Graphic Designer's work directly impacts the college's brand perception, student engagement, and the effectiveness of marketing campaigns. High-quality visuals can significantly influence prospective students' decisions and the overall image of the institution.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software, digital design trends (e.g., UX/UI principles for web), or motion graphics.
• Marketing Strategy Contribution: With experience, the designer may have opportunities to contribute more strategically to campaign ideation and visual concept development.
• Team Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, managing design projects and potentially junior designers.
• Cross-Departmental Projects: Involvement in broader college initiatives can offer exposure to different functional areas and expand professional networks.

📝 Enhancement Note: For a graphic designer, growth often involves honing technical skills, developing a stronger strategic design sense, and potentially moving into leadership or specialized roles within marketing or communications. The educational sector can offer stable career progression and opportunities to contribute to a mission-driven organization.

🌐 Work Environment

Office Type: The role is based at Bath College's Dual Campus, implying a typical office environment within an educational institution. This would likely include shared office spaces, meeting rooms, and potentially a dedicated design area or studio.

Office Location(s): Avon Street, Bath, BA1 1UP. This is a central location in Bath.

Workspace Context:

• The workspace will likely be collaborative, requiring interaction with marketing colleagues and other college staff.
• Access to standard office equipment, computers, and potentially specialized design hardware and software will be provided.
• The environment is expected to be professional, with a focus on academic and administrative activities, but also dynamic during peak marketing periods.

Work Schedule: A standard 37-hour work week, 52 weeks a year, indicating a consistent operational schedule. While the role is on-site, the mention of "progressive family friendly policies" and the entitlement to request flexible working suggests some potential for discussing work arrangements if needed, though the core role is office-based.

📝 Enhancement Note: The on-site nature of the role is typical for educational institutions where campus presence and direct collaboration are valued. The dual campus setup might mean occasional travel between sites, which is a common aspect of larger educational organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Review of CV, cover letter, and portfolio against the stated requirements. Emphasis on visual quality and relevance of portfolio pieces.
• Initial Interview: Likely conducted by the hiring manager (Matt Basham) and possibly an HR representative. Focus on experience, technical skills, understanding of the college's mission, and cultural fit.
• Design Test/Task: Candidates may be asked to complete a practical design challenge relevant to the college's needs (e.g., design a social media graphic for an open day). This assesses practical skills, speed, and adherence to briefs.
• Second Interview/Presentation: A more in-depth discussion, potentially involving presentation of the design test results or selected portfolio pieces. This might include a panel interview with other marketing team members or key stakeholders.
• Final Decision: Based on overall performance, skills, cultural fit, and portfolio quality.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Tailor your portfolio to highlight experience with multi-channel marketing, brand consistency, and educational or non-profit sectors if possible.
• Showcase Process: Include brief explanations for each project, outlining the brief, your role, the design process, and the outcome or impact. This demonstrates your thinking.
• High-Quality Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use a professional online platform (e.g., Behance, personal website) or a polished PDF.
• Demonstrate Software Proficiency: Include examples that clearly show your skill with Adobe Creative Suite tools.

Challenge Preparation:

• Research Bath College: Understand its mission, values, student demographic, and current marketing initiatives.
• Practice Design Tasks: Familiarize yourself with common design challenges in education marketing (e.g., promoting courses, events, student life).
• Articulate Your Design Choices: Be prepared to explain the rationale behind your design decisions, linking them to marketing objectives and target audiences.

📝 Enhancement Note: The interview process for a design role will heavily scrutinize the portfolio. The inclusion of a design test is common to evaluate practical application under time constraints. Demonstrating an understanding of how design supports marketing and institutional goals will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Specifically:
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: For image editing, retouching, and digital graphics.
  • Adobe InDesign: For layout design of brochures, flyers, reports, and other print collateral.
• Microsoft Office Suite: For general document creation and collaboration (Word, PowerPoint).

Analytics & Reporting:

• While not a primary responsibility for the designer, familiarity with how design impacts digital analytics (e.g., click-through rates on banners, engagement on social media graphics) is beneficial. Basic understanding of web analytics tools like Google Analytics might be a plus for understanding asset performance.

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how marketing assets are deployed through email marketing platforms or social media management tools would be advantageous.

📝 Enhancement Note: A strong command of the Adobe Creative Suite is non-negotiable. While the role is design-focused, an awareness of digital marketing platforms and analytics will help the designer create more effective assets that align with campaign objectives.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and visual approaches to marketing challenges.
• Collaboration: Working effectively with colleagues across departments to achieve common goals.
• Quality & Excellence: Commitment to producing high-standard, polished design work.
• Efficiency & Timeliness: Delivering projects on schedule and managing workloads effectively.
• Student Focus: Ensuring all marketing materials are developed with the college's students and prospective students in mind.

Collaboration Style:

• The role requires proactive collaboration with the marketing team, providing design support and contributing creative input to campaigns.
• Interaction with other college departments will be necessary to gather information, understand needs, and ensure design outputs are accurate and relevant.
• A feedback-driven approach is expected, where designers receive and incorporate constructive criticism to refine their work.

📝 Enhancement Note: The culture within an educational marketing department often balances creative output with the practical needs of an institution. Expect a collaborative environment where teamwork and clear communication are key to success, alongside a shared commitment to the college's educational mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Stakeholder Needs: Juggling design requests from various departments with different priorities and creative visions.
• Maintaining Brand Consistency Across Diverse Materials: Ensuring a unified brand image across print, digital, social media, and internal communications.
• Adapting to Evolving Design Trends and Technologies: Staying current in a fast-paced digital landscape requires continuous learning.
• Managing Project Timelines and Workloads: Prioritizing tasks effectively to meet deadlines in a potentially busy environment.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Adobe Suite or explore new design tools and techniques.
• Digital Marketing Trends Workshops: Learning about the latest in social media, content marketing, and web design that impact visual content.
• Brand Strategy Involvement: Gaining a deeper understanding of how design contributes to institutional branding and marketing strategy.
• Portfolio Expansion: Building a diverse portfolio through various college projects, enhancing career prospects.

📝 Enhancement Note: This role offers a solid platform for a designer to build their professional experience and reputation. The challenges are typical for creative roles within larger organizations, and the growth opportunities are geared towards developing specialized design expertise and contributing strategically to marketing efforts.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from initial concept to final delivery. How do you ensure brand consistency and meet deadlines?" (Focus on workflow, project management, and brand adherence).
• "How do you handle constructive criticism or feedback on your designs from colleagues or stakeholders who may not have a design background?" (Highlight communication, adaptability, and problem-solving).
• "Can you walk us through a specific project from your portfolio that you are particularly proud of? What was the objective, your role, and the outcome?" (Prepare a concise case study emphasizing impact and your contribution).

Company & Culture Questions:

• "What interests you about working in the education sector, and specifically at Bath College?" (Research the college's mission, values, and recent news).
• "How do you envision your design work contributing to Bath College's goals of student recruitment and engagement?" (Connect your skills to the institution's objectives).
• "Describe your ideal team environment and how you collaborate with others." (Showcase your teamwork and communication style).

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the "why" – the problem you solved, the audience you targeted, and the impact your design had.
• Highlight Process: Briefly mention your steps, tools used, and any challenges overcome.
• Focus on Relevance: Emphasize projects that demonstrate skills most relevant to the job description (e.g., multi-channel marketing, brand guidelines).
• Be Concise: Present your strongest pieces efficiently, allowing time for discussion.

📝 Enhancement Note: Be prepared to discuss your design process, handle feedback professionally, and articulate how your skills directly benefit an educational institution. Your portfolio is your primary tool; present it with confidence and clarity.

📌 Application Steps

To apply for this Digital Marketing Officer - Graphic Designer position:

• Submit your application through the provided link on Bath College's careers portal.
• Portfolio Customization: Ensure your portfolio is up-to-date and highlights relevant design projects, particularly those demonstrating multi-channel marketing and brand consistency. Consider including a brief note about why specific pieces are relevant to the college environment.
• Resume Optimization: Tailor your resume to emphasize your graphic design experience, software proficiencies (especially Adobe Creative Suite), and any experience in marketing or educational sectors. Use keywords from the job description.
• Interview Preparation: Review common graphic design interview questions and prepare examples that showcase your problem-solving skills, creativity, and ability to work collaboratively. Practice presenting your portfolio.
• Company Research: Thoroughly research Bath College's website, social media presence, and recent news to understand its brand, mission, and current marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.