Digital Graphic Designer - Content Strategy

📍 Job Overview

Job Title: Digital Graphic Designer - Content Strategy

Company: Procter & Gamble

Location: CINCINNATI GENERAL OFFICES, Ohio, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: February 13, 2026

Experience Level: 3+ years (Entry Level segmentation noted, but experience suggests a more mid-level role)

Remote Status: On-site

🚀 Role Summary

• Drive the creation and execution of a consistent stream of fresh, culturally relevant digital content for Procter & Gamble's brands.

• Fuel organic social channels and paid advertising campaigns with compelling visuals that keep brands visible and connected to culture.

• Serve as a hands-on maker, operating within a fast-paced content environment that requires iterative work and rapid response to trends.

• Collaborate closely with cross-functional content creators (Adapters, Animators) to evolve and maintain brand voice and visual standards.

• Translate creative concepts into engaging visual assets across various digital formats, including static images, simple motion graphics, and short-form video.

📝 Enhancement Note: While the job is segmented as "Entry Level," the requirement for "3+ years of experience" and a strong portfolio suggests a role that leans towards an early-to-mid-career professional. The emphasis on "content strategy" and "paid advertising" integration places this role within the broader scope of Marketing Operations or Creative Operations, focusing on the execution and optimization of digital content for GTM strategies.

📈 Primary Responsibilities

• Develop and design platform-specific content for both organic social media feeds and paid advertising placements, ensuring alignment with each channel's best practices.

• Actively monitor cultural moments, emerging trends, and brand priorities, responding with speed and creativity to produce timely and relevant content.

• Produce a diverse range of digital assets, including static graphics, basic animated elements, and short-form video content suitable for platforms like TikTok, Instagram Reels, and YouTube Shorts.

• Work collaboratively with Adapters and Animators to refine and enhance content assets, ensuring a cohesive brand narrative and visual identity across all deliverables.

• Uphold and consistently apply brand voice guidelines, visual standards, and overall quality benchmarks across all content outputs to maintain brand integrity.

• Generate creative concepts for new content initiatives and effectively execute them through design and production.

• Write concise and compelling creative copy or concepts to accompany visual assets.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic content deployment, crucial for GTM success. The emphasis on "responding to cultural moments" and "speed and creativity" indicates a need for agility and proactive content generation, a key characteristic of dynamic marketing operations.

🎓 Skills & Qualifications

Education: BA/BS in Graphic Design, Digital Media, or a closely related field.

Experience: Minimum of 3 years of experience as a Digital Graphic Designer, with demonstrated expertise in creating content specifically for online e-commerce platforms and various social media channels.

Required Skills:

• Strong foundation in graphic design principles, including layout, typography, color theory, and composition.

• Proven experience creating effective content for social media platforms and performance marketing campaigns.

• Demonstrated ability to work efficiently in fast-paced, high-volume content production cycles.

• Acute cultural awareness and a deep understanding of current social media trends and online communication styles.

• Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Figma.

• Ability to receive and implement feedback effectively, iterating quickly on designs based on constructive criticism.

Preferred Skills:

• Experience with video editing software like Adobe Premiere Pro and After Effects for creating simple motion graphics and short-form videos.

• Familiarity with A/B testing principles for digital content and experience optimizing assets based on performance data.

• Understanding of SEO best practices as they apply to digital content and metadata.

• Experience working within large corporate structures or CPG (Consumer Packaged Goods) environments.

📝 Enhancement Note: The "Entry Level" segmentation is contradicted by the "3+ years of experience" requirement. This suggests the role is for an individual who has moved beyond foundational training and can independently contribute significant creative output and strategic thinking to digital content initiatives. The explicit mention of e-commerce and social platform requirements points to a need for specialized digital design skills relevant to modern GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing mastery in digital graphic design, with a strong emphasis on brand expression and visual storytelling.

• Demonstrate creative excellence and problem-solving capabilities through case studies of past projects.

• Showcase technical proficiency in creating digital assets for diverse platforms, including social media and e-commerce.

Process Documentation:

• Evidence of designing and implementing efficient workflows for content creation, from concept to final delivery.

• Examples of how designs have been iterated upon based on feedback, performance metrics, or evolving trends.

• Documentation or examples that illustrate the ability to maintain brand standards and quality control throughout the content production process.

📝 Enhancement Note: A strong portfolio is critical for this role. Candidates should prepare to present specific examples of digital content they've created for social media and paid campaigns, highlighting their process, creative rationale, and the impact of their work. Demonstrating an understanding of how design choices support broader marketing objectives and GTM strategies will be key.

💵 Compensation & Benefits

Salary Range: $85,000 - $122,200 per year

Benefits:

• Comprehensive health, dental, and vision insurance.

• Bonus eligibility, reflecting performance and company success.

• Retirement savings plans (e.g., 401(k)) with company match.

• Paid time off, including vacation, sick leave, and holidays.

• Opportunities for professional development, training, and continuing education.

• Employee assistance programs and wellness initiatives.

Working Hours: Full-time, approximately 40 hours per week.

📝 Enhancement Note: The provided salary range is a strong indicator for this role in the Cincinnati area for a designer with 3+ years of experience. This range aligns with industry benchmarks for specialized digital design roles within large CPG companies, considering the responsibilities related to content strategy and paid media. The mention of "Total rewards at P&G include salary + bonus (if applicable) + benefits" confirms a holistic compensation approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG). Procter & Gamble is a global leader in a wide array of consumer product categories, known for its strong brand portfolio and extensive market reach.

Company Size: A large, multinational corporation with tens of thousands of employees worldwide. This implies a structured environment with established processes, but also opportunities for impact within specific brand teams.

Founded: 1837. P&G has a long history, suggesting a culture that values heritage and innovation, with a deep understanding of consumer needs and market dynamics.

Team Structure:

• This role likely sits within a brand marketing or creative services team, possibly a dedicated digital content studio.

• The designer will collaborate closely with "Adapters" and "Animators," indicating a specialized content production unit.

Methodology:

• Emphasis on data-driven decision-making and consumer insights to inform content strategy and design.

• Iterative content development and rapid prototyping to adapt to fast-changing digital landscapes.

• Maintaining strict brand guidelines while fostering creative expression to ensure brand relevance and effectiveness in paid and organic channels.

Company Website: https://www.pg.com/

📝 Enhancement Note: Working at P&G means contributing to iconic brands. The company's scale suggests a need for designers who can not only be creative but also highly organized and process-oriented, ensuring brand consistency across a vast product portfolio and numerous markets. The emphasis on "cultural relevance" points to a forward-thinking approach to marketing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Digital Graphic Designer with a focus on Content Strategy. While segmented as "Entry Level," the 3+ years of experience and required skills suggest it's suitable for individuals who have moved beyond junior roles and are ready to take on more responsibility in content creation and strategic execution. The role is foundational for a career path in digital marketing creative execution.

Reporting Structure: The designer will likely report to a Creative Lead, Content Manager, or a Marketing Manager overseeing digital content production. Collaboration will be key with peers in content adaptation and animation.

Operations Impact: The designer's work directly impacts brand visibility, engagement rates on social media, and the effectiveness of paid advertising campaigns. High-quality, culturally relevant content is crucial for driving consumer interest, brand loyalty, and ultimately, sales performance within the GTM framework.

Growth Opportunities:

• Specialization: Deepen expertise in specific content formats (e.g., short-form video, interactive content) or platforms.

• Creative Leadership: Progress to a Senior Digital Graphic Designer or Creative Lead role, mentoring junior designers and guiding creative direction.

• Content Strategy: Transition into a Content Strategist role, focusing more on planning, ideation, and performance analysis rather than pure execution.

• Brand Management: Move into roles with broader marketing responsibilities, leveraging design expertise to inform overall brand strategy.

📝 Enhancement Note: The growth path for a Digital Graphic Designer at a company like P&G is typically within creative, marketing, or operations functions. The opportunity to work on diverse brands provides a broad learning experience, and the company's commitment to development suggests structured pathways for skill enhancement and career advancement.

🌐 Work Environment

Office Type: The job is located at "CINCINNATI GENERAL OFFICES," indicating a corporate headquarters environment. This typically involves professional office spaces designed for collaboration and focused work.

Office Location(s): Cincinnati, Ohio, United States. This is P&G's global headquarters, suggesting a dynamic and resource-rich working environment.

Workspace Context:

• Expect a collaborative office setting where designers work alongside marketing teams, content creators, and potentially brand managers.

• Access to state-of-the-art design software and technology will be provided.

• Opportunities for regular interaction and feedback sessions with peers and stakeholders to ensure alignment and continuous improvement of content.

Work Schedule: Full-time (approximately 40 hours per week). While the core schedule is standard, the nature of content creation for fast-paced digital channels may require flexibility to respond to timely cultural moments or campaign needs.

📝 Enhancement Note: The Cincinnati General Offices are a hub for innovation and collaboration at P&G. The environment is likely structured but dynamic, with a strong emphasis on teamwork and achieving brand objectives through creative excellence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio, focusing on design fundamentals, relevant experience, and cultural fit.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, their creative process, problem-solving approach, and how their work aligns with brand objectives and social/paid media requirements.

• Skills Assessment: Potential for a practical design exercise or case study simulating content creation for a specific brand or cultural moment.

• Behavioral Interviews: Questions assessing collaboration skills, adaptability, ability to handle feedback, and understanding of fast-paced environments.

• Final Round: Discussion with hiring managers and key stakeholders to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in digital graphic design, content strategy, social media, and paid advertising.

• Highlight Relevance: Ensure your portfolio clearly demonstrates experience with platform-specific content (social feeds, ads) and cultural relevance.

• Showcase Process: For each project, explain your creative brief, design process, tools used, challenges faced, and the outcomes or impact of your work. Quantify results where possible (e.g., engagement metrics, conversion lift).

• Demonstrate Adaptability: Include examples of how you iterated on designs based on feedback or performance data.

• Brand Consistency: Show examples of how you maintained brand voice and visual standards while still being creative.

Challenge Preparation:

• Be prepared to brainstorm creative concepts for a given brand or trend on the spot.

• Practice articulating your design decisions concisely and persuasively.

• Understand how to translate campaign objectives into visual strategies.

• Research P&G's current brands and their digital presence to understand their aesthetic and messaging.

📝 Enhancement Note: The portfolio is paramount. Candidates should focus on demonstrating not just artistic skill but also an understanding of how design serves business objectives in the digital space, particularly for social and paid media. Preparing to discuss the "why" behind design choices will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential.

• Prototyping/Design: Figma is explicitly mentioned and is increasingly standard for collaborative digital design.

• Video Editing: Adobe Premiere Pro and After Effects are required for motion graphics and short-form video.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this designer role, but an understanding of how content integrates with broader marketing automation and CRM strategies within a GTM context can be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Figma is non-negotiable. Experience with video editing tools is also a key requirement. While direct analytics tool experience isn't mandated, a designer who understands how their work is measured will be more effective.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, culturally relevant content that captures attention.

• Speed & Agility: The ability to move quickly and adapt to trends and brand needs in a fast-paced digital environment.

• Collaboration: Working effectively with other content creators to achieve shared goals and maintain brand consistency.

• Brand Stewardship: A commitment to upholding brand voice, visual standards, and quality across all outputs.

• Data-Informed Creativity: Using insights and feedback to refine designs and improve content performance.

Collaboration Style:

• Highly collaborative, working closely with Adapters, Animators, and potentially marketing strategists.

• Open to giving and receiving constructive feedback to iterate and improve content.

• Emphasis on clear communication to ensure alignment on creative direction and brand guidelines.

📝 Enhancement Note: P&G likely fosters a culture that balances creative freedom with rigorous brand discipline. Designers are expected to be both imaginative and highly professional, understanding the business impact of their creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Digital Trends: Staying ahead of rapidly evolving social media trends and platform updates.

• High Volume Production: Consistently producing high-quality content under tight deadlines.

• Brand Consistency: Balancing creative expression with strict brand guidelines across multiple brands.

• Cultural Nuance: Creating content that is culturally relevant and resonant across diverse audiences.

Learning & Development Opportunities:

• Skill Enhancement: Access to training and resources to deepen expertise in design software, video editing, and emerging digital content formats.

• Brand Exposure: Opportunity to work on a wide range of P&G's iconic brands, gaining exposure to diverse markets and consumer segments.

• Industry Trends: Staying at the forefront of digital marketing and content creation best practices through internal and external learning opportunities.

• Career Progression: Pathways to senior design roles, content strategy, or broader marketing functions within P&G.

📝 Enhancement Note: This role offers a significant opportunity to hone skills in a demanding yet rewarding environment. The challenges are inherent to the digital content space, and P&G's structure provides avenues for continuous learning and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create content quickly in response to a cultural moment or trend. What was your process?" (Focus on speed, relevance, and execution.)

• "How do you ensure your graphic design work stays culturally relevant and connects with target audiences on social media?" (Highlight awareness, research, and audience empathy.)

• "Walk me through a project in your portfolio where you had to adapt your design based on feedback or performance data. What was the outcome?" (Demonstrate iteration, problem-solving, and data-informed design.)

Company & Culture Questions:

• "What do you know about P&G's brands, and how would you approach creating content for [specific P&G brand]?" (Research key brands and their digital presence.)

• "How do you collaborate with other creatives like animators or copywriters to achieve a unified content vision?" (Emphasize teamwork and communication.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies, explaining the problem, your solution, and the results.

• Focus on Impact: Emphasize how your designs contributed to campaign goals, engagement, or brand perception.

• Technical Proficiency: Be ready to discuss the tools and techniques you used.

• Cultural Relevance: Clearly articulate how your designs resonated with specific target audiences and cultural contexts.

📝 Enhancement Note: Prepare to demonstrate a blend of creative talent, strategic thinking, and operational efficiency. Your ability to articulate your process and the impact of your work will be as important as the visual quality of your portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Customize Your Resume: Tailor your resume to highlight keywords related to digital graphic design, content strategy, social media content creation, paid advertising design, Adobe Creative Suite, Figma, and video editing. Quantify achievements whenever possible (e.g., "Increased engagement by X% through visually compelling social content").

• Curate Your Portfolio: Select your most impactful digital design projects, focusing on those that demonstrate experience with social media, paid advertising, and cultural relevance. Ensure it's easily accessible (e.g., via a personal website or a shared link) and well-organized.

• Prepare Your Narrative: Practice explaining your portfolio pieces, focusing on your creative process, problem-solving skills, and the business impact of your designs. Be ready to discuss your experience in fast-paced environments and your approach to cultural trends.

• Research P&G: Familiarize yourself with Procter & Gamble's brand portfolio and their current digital marketing efforts. Understand their brand voice and visual aesthetics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.