Creative Designer (REMOTE)

📍 Job Overview

Job Title: Creative Designer (REMOTE) Company: Impact Brands, LLC Location: Vilnius, Vilnius County, Lithuania (Remote) Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-08-29 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Design compelling video and static visual assets to support marketing campaigns, leveraging Figma as the primary tool.
• Collaborate cross-functionally with media buyers to analyze campaign performance data and translate insights into creative strategies.
• Develop engaging ad copy, including headlines and video scripts, to enhance campaign effectiveness and drive customer acquisition.
• Maintain a proactive approach to learning and integrating new creative tools, AI trends, and innovative channels into the design workflow.
• Systematically manage and organize creative assets to ensure efficient access, tracking, and reuse across various projects and brands.

📝 Enhancement Note: While the core role is Creative Design, the emphasis on performance data collaboration with Media Buyers and the focus on digital campaigns strongly suggests a role within Marketing Operations or Creative Operations, requiring an understanding of how creative assets directly impact business metrics.

📈 Primary Responsibilities

• Develop and execute visual creative concepts for digital marketing campaigns, ensuring brand consistency across all Impact Brands' properties, with a primary focus on Figma.
• Create high-impact static visuals and engaging video advertisements, optimizing them for various digital platforms and audience segments.
• Partner with media buying teams to interpret campaign performance metrics (e.g., CTR, conversion rates, engagement) and iterate on creative strategies to improve ROI.
• Contribute to copywriting efforts by assisting in the creation of persuasive headlines and video ad scripts that resonate with target audiences and drive desired actions.
• Establish and maintain a robust digital asset management system for all creative files, ensuring proper categorization, version control, and accessibility for relevant teams.
• Conduct thorough competitor analysis of digital advertising creative to identify trends, opportunities, and best practices that can elevate Impact Brands' visual strategy.
• Proactively research and integrate emerging creative technologies, AI tools, and innovative marketing channels to enhance the effectiveness and efficiency of creative output.
• Undertake additional creative projects and tasks as assigned by the marketing or creative leadership, demonstrating flexibility and a willingness to contribute across diverse initiatives.

📝 Enhancement Note: The responsibility to "understand performance data" and "propose creative ideas" based on it, along with "analyzing competitor ads to elevate visual strategies," indicates a strong performance-marketing orientation, pushing this role beyond pure graphic design into a more analytically driven creative function.

🎓 Skills & Qualifications

Education: A higher education degree in Graphic Design, Multimedia, Marketing, or a closely related field is expected.

Experience: Proven experience in digital creative design, with a focus on performance marketing campaigns, ideally within the health and wellness industry. A minimum of 2-5 years of relevant professional experience is anticipated for this mid-level role.

Required Skills:

• Demonstrated expertise in creating engaging video and static visuals for digital marketing campaigns, with a strong portfolio to showcase this.
• High proficiency in design software, specifically Figma for web design and general visual creation.
• Advanced knowledge and practical application of Adobe Creative Cloud suite, including Illustrator, Photoshop, Premiere Pro, and After Effects.
• Exceptional creative thinking and problem-solving skills, with the ability to translate marketing objectives into compelling visual narratives.
• Strong analytical abilities to interpret performance data and adapt creative strategies accordingly.
• Excellent written and verbal communication skills in English, with the ability to articulate creative concepts and feedback clearly.
• Experience in file management and digital asset organization.

Preferred Skills:

• Experience in copywriting or scriptwriting for digital advertisements.
• Familiarity with A/B testing creative variations to optimize campaign performance.
• Understanding of health and wellness industry trends and consumer behavior.
• Experience with AI-powered creative tools or workflows.
• Basic understanding of web design principles and user interface (UI) concepts.

📝 Enhancement Note: The requirement for Figma experience, combined with Adobe Creative Cloud proficiency, suggests a need for a designer who can work efficiently in a modern, collaborative design environment and potentially contribute to UI/UX elements for web properties, not just ad creatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio is mandatory, showcasing a diverse range of creative work, with a particular emphasis on digital advertising (video and static formats).
• The portfolio should clearly demonstrate experience with Figma and proficiency across Adobe Creative Cloud applications.
• Case studies within the portfolio should highlight the creative process, from initial concept to final execution, and ideally include metrics or evidence of performance impact.
• Examples of video ad creation, including editing and motion graphics, should be prominently featured.
• Demonstrations of ability to adapt creative style to different brand identities within the Impact Brands family are highly valued.

Process Documentation:

• Ability to document creative workflows, detailing the steps from brief to final asset delivery.
• Experience in organizing and tagging creative assets for efficient retrieval and project management.
• Understanding of how to track and analyze creative performance data to inform future design decisions and process improvements.

📝 Enhancement Note: Given the role's interaction with performance data and media buyers, the portfolio should not just display aesthetic quality but also evidence of strategic thinking and an understanding of how design contributes to business objectives and campaign success.

💵 Compensation & Benefits

Salary Range: 1000-1500 EUR/month (net). The company is open to discussing salary based on demonstrated skills and competencies.

Benefits:

• Remote Work: Flexibility to choose your workspace globally.
• Home Office Budget: Allowance for setting up a comfortable and productive home office, with a choice between MacBook or Windows workstation.
• Health and Wellness Budget: Financial support for personal health and well-being initiatives.
• Generous Paid Time Off: 25+ Working Days of Holidays annually for rest and rejuvenation.
• Paid Volunteering Days: 2 paid days per year dedicated to community impact and personal growth.
• Personal Development: Access to online training and resources for skill enhancement.
• Professional Growth: Opportunities for career advancement based on performance and contributions.
• Achievement Bonus: Annual bonus tied to company success.
• Product Discounts: Exclusive access to Impact Brands' health and wellness products.
• Flatwork Culture: Opportunity to influence company direction and contribute to early-stage development.
• Team Spirit: Regular team-building activities and engaging online events.
• Welcome Package: A comprehensive package upon joining to ensure a smooth onboarding.

Working Hours: The role is full-time, aligning with a standard 40-hour work week, with the flexibility inherent in a remote work arrangement.

📝 Enhancement Note: The salary range provided is for net income. For gross salary calculations, taxes and social contributions in Lithuania (or the candidate's country of residence) would need to be considered. The extensive benefits package highlights a strong emphasis on employee well-being, work-life balance, and professional development, which are key attractors for creative and operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness, E-commerce, Direct-to-Consumer (DTC). Impact Brands operates across multiple brands in this sector, focusing on improving consumer lives through health products. Company Size: Rapidly growing, from 5 to over 400 colleagues, indicating a dynamic and evolving organizational structure with significant expansion potential. Founded: The company has a history of growth, having expanded significantly since its inception. Its journey from 5 to 400+ colleagues suggests a strong track record of market success and strategic scaling.

Team Structure:

• The Creative Designer will likely be part of a broader Marketing team, potentially collaborating closely with Media Buyers, Copywriters, and other creative specialists.
• The company emphasizes a "flatwork culture," suggesting open communication channels and direct access to leadership or decision-makers, which is beneficial for operations roles seeking to influence strategy.
• Cross-functional collaboration is a key aspect, with specific mention of working with Media Buyers, indicating a need for strong interpersonal and communication skills within the operations context.

Methodology:

• Data-driven decision-making is implied through the collaboration with Media Buyers to understand performance data, suggesting a focus on measurable results in creative output.
• Workflow optimization and efficiency are implicitly valued, given the need for file management and the company's rapid growth.
• Adaptability and initiative are core qualities, essential for thriving in a fast-paced, evolving environment common in the DTC health and wellness sector.

Company Website: theimpactbrands.com

📝 Enhancement Note: The company's rapid growth and multi-brand structure mean the Creative Designer will need to be adaptable and capable of managing diverse visual identities and campaign objectives. The "flatwork culture" is a significant indicator for operations professionals who value autonomy and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer (2-5 years of experience). It offers a blend of execution and strategic input, particularly in how creative assets perform.

Reporting Structure: Likely reports to a Creative Lead, Marketing Manager, or Head of Marketing, with direct collaboration with Media Buyers and potentially other marketing functions. The flatwork culture may mean more direct interaction with senior stakeholders than in traditional hierarchies.

Operations Impact: The Creative Designer's work directly impacts customer acquisition and brand perception through visual marketing. By understanding performance data and contributing to effective campaigns, the role plays a crucial part in driving revenue and brand growth for Impact Brands.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design software (Figma, Adobe CC), video production, AI creative tools, or performance-driven design.
• Creative Leadership: Progress to a Senior Creative Designer, Art Director, or Creative Lead role, managing projects and potentially a small team of designers.
• Marketing Strategy: Transition into a broader marketing role, leveraging design expertise to influence campaign strategy and execution.
• Cross-Functional Development: Gain exposure to media buying, analytics, and copywriting, broadening operational understanding.

📝 Enhancement Note: The emphasis on "professional growth" and "advancement based on contributions" in the benefits section suggests a meritocratic environment where strong performance in this creative operations role can lead to significant career progression.

🌐 Work Environment

Office Type: Fully Remote. The company embraces a remote-first culture, allowing employees to choose their preferred work location.

Office Location(s): While the job is posted with Vilnius, Lithuania, the remote nature means candidates from anywhere are likely considered, though time zone alignment for collaboration might be a factor. The company headquarters are in the USA (implied by the .com domain and general company structure).

Workspace Context:

• Employees are encouraged to create their ideal workspace with a provided home office budget and choice of workstation (MacBook or Windows).
• The culture fosters a sense of team spirit through regular online events and team-building activities, aiming to maintain connection despite geographical dispersion.
• Collaboration is key, with direct partnerships expected with Media Buyers and other marketing team members across different locations.

Work Schedule: Full-time (40 hours/week), with the flexibility to manage work hours within a remote setting, allowing for better work-life integration.

📝 Enhancement Note: The global remote nature means candidates should be comfortable collaborating asynchronously and utilizing digital communication tools effectively. The company's US headquarters might influence core working hours for key meetings, though this is not explicitly stated.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and digital portfolio to assess qualifications and creative fit.
• Technical/Creative Assessment: Potentially a design test or a case study presentation focusing on creating visuals for a hypothetical campaign, demonstrating Figma and Adobe CC skills.
• Behavioral/Situational Interviews: Discussions with hiring managers and team members to evaluate problem-solving abilities, collaboration style, adaptability, and cultural fit within Impact Brands' dynamic environment.
• Final Interview: May involve discussions with senior leadership to assess strategic thinking and long-term potential.

Portfolio Review Tips:

• Highlight Performance: Showcase how your creative work has driven measurable results (e.g., increased CTR, conversions, engagement). Use specific data points if possible.
• Figma Focus: Ensure your portfolio prominently features projects created with Figma, demonstrating your proficiency and understanding of its capabilities for web and digital design.
• Video Excellence: Include strong examples of video ad creation, highlighting your skills in editing, motion graphics, and storytelling for video.
• Process Clarity: Briefly explain your creative process for key projects, from brief interpretation to final delivery, and how you incorporated feedback or performance data.
• Brand Adaptability: If possible, show work that demonstrates your ability to adapt to different brand aesthetics, relevant to Impact Brands' multi-brand portfolio.

Challenge Preparation:

• Be prepared to discuss your approach to understanding campaign briefs and translating them into creative concepts.
• Practice articulating how you use performance data to inform your design decisions and iterate on creative assets.
• Familiarize yourself with common digital marketing KPIs and how creative design influences them.
• Be ready to discuss your experience with Figma and how you leverage its features for efficient design workflows.

📝 Enhancement Note: The emphasis on performance data and collaboration with Media Buyers means interviewers will likely probe into your ability to connect creative output with business outcomes, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for visual creation, web design, and collaborative design workflows.
• Adobe Creative Cloud:
  • Photoshop: For image editing, manipulation, and static visual creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • Premiere Pro: For video editing and assembly.
  • After Effects: For motion graphics, animation, and advanced video effects.

Analytics & Reporting:

• While not explicitly mentioned for the designer, an understanding of analytics platforms (e.g., Google Analytics, platform-specific ad managers) is beneficial for interpreting performance data.

CRM & Automation:

• Not directly relevant to this role, but awareness of how creative assets integrate into CRM and marketing automation platforms may be advantageous.

📝 Enhancement Note: Proficiency in Figma is a key differentiator, as many creative roles still heavily rely on Adobe CC. This suggests a modern design stack and a focus on collaborative, web-centric design workflows.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on making a positive impact on the lives of customers and contributing to the company's mission.
• Growth Mindset: Valuing continuous learning, personal development, and professional advancement.
• Adaptability & Energy: Embracing change, maintaining high energy levels, and thriving in a dynamic, fast-paced environment.
• Team Collaboration: Fostering a supportive team spirit through open communication and shared goals.
• Data-Informed Creativity: Using performance data to guide creative decisions and optimize campaign effectiveness.

Collaboration Style:

• Open-mindedness and high energy are core cultural traits, encouraging proactive communication and a positive work environment.
• Close collaboration with Media Buyers is a key aspect, requiring effective communication and a shared understanding of campaign goals and performance metrics.
• The "flatwork culture" suggests an environment where ideas are shared freely, and team members are encouraged to influence the company's direction.

📝 Enhancement Note: The company's values of high energy, adaptability, and personal development align well with the demands of a fast-growing DTC company and the operations discipline, which often requires continuous learning and adjustment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace: Adapting to the fast-paced, evolving nature of the DTC health and wellness industry and Impact Brands' rapid growth.
• Multi-Brand Management: Creating cohesive yet distinct visual strategies across multiple brands within the Impact Brands portfolio.
• Performance Optimization: Continuously learning and applying insights from performance data to improve creative effectiveness.
• Remote Collaboration: Maintaining strong communication and creative synergy with a globally distributed team.

Learning & Development Opportunities:

• AI & New Tech: Staying ahead of the curve by learning and applying new creative tools and AI trends.
• Performance Marketing Design: Developing a deeper understanding of how creative elements directly influence marketing campaign success and ROI.
• Cross-Functional Exposure: Gaining insights into media buying, analytics, and overall marketing strategy.
• Career Advancement: Clear pathways for growth into senior creative roles or related marketing functions within the expanding organization.

📝 Enhancement Note: The company explicitly mentions "Personal development opportunities" and "Professional growth," indicating a commitment to employee development, which is a significant draw for operations professionals seeking to build their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a creative asset. What metrics did you look at, and what changes did you make?" (Focus on data-driven iteration and impact).
• "How do you approach creating visual content for multiple brands with distinct identities? Can you provide examples from your portfolio?" (Assess brand adaptability and strategic visual thinking).
• "What are your preferred methods for staying updated on new creative tools, AI trends, and design best practices in the digital marketing space?" (Gauge proactivity and learning agility).
• "How do you collaborate with non-designers, such as media buyers or copywriters, to ensure creative projects meet campaign objectives?" (Evaluate communication and cross-functional collaboration skills).

Company & Culture Questions:

• "What interests you about Impact Brands and our mission in the health and wellness industry?" (Show genuine interest and alignment with company values).
• "How do you see your skills contributing to our 'flatwork culture' and dynamic environment?" (Demonstrate understanding of the company culture and your place within it).
• "Describe your ideal remote work setup and how you maintain productivity and team connection while working remotely." (Highlight self-management and remote collaboration skills).

Portfolio Presentation Strategy:

• Narrative Structure: Present your portfolio as a story, explaining the context, your role, the challenges, the solutions (your creative work), and the results (performance metrics).
• Figma Showcase: Dedicate specific slides or sections to demonstrate your Figma workflow and final outputs.
• Video Demos: Prepare short, impactful clips or showreels of your video ad work.
• Data Integration: Clearly articulate the performance impact of your creative work, using numbers and specific examples where possible.
• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant pieces for this role.

📝 Enhancement Note: Be ready to discuss not just what you created, but why you created it that way, connecting your design choices to marketing objectives and performance data.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Impact Brands careers portal.
• Tailor your Resume: Highlight experience with Figma, Adobe Creative Cloud programs, video creation, and any experience in performance marketing or the health and wellness sector. Quantify achievements where possible.
• Curate Your Portfolio: Ensure your digital portfolio is easily accessible, showcases your best work relevant to digital ads (video and static), and includes examples demonstrating your use of Figma. Consider including brief case studies with performance metrics.
• Prepare for Interviews: Research Impact Brands and its various brands. Be ready to articulate your creative process, how you use data, and your understanding of performance marketing principles. Practice presenting your portfolio.
• Highlight Remote Work Skills: Emphasize your ability to work independently, manage your time effectively, and collaborate seamlessly with a remote team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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