Content Designer

📍 Job Overview

Job Title: Content Designer
Company: Our Future Health
Location: London, England, United Kingdom
Job Type: FULL_TIME
Category: Content Design / GTM Operations
Date Posted: 2025-10-14
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid (Remote within UK, occasional travel to London)

🚀 Role Summary

• Drive the creation and implementation of engaging, accessible, and brand-aligned content for digital products and services within the Health Insights program.
• Champion content design best practices across a multidisciplinary team, ensuring consistency and cohesion in all communications.
• Collaborate extensively with cross-functional teams, including communications, design, product, and behavioral science, to deliver seamless user experiences.
• Utilize data and user research to inform content strategy and design decisions, ensuring measurable outcomes.
• Translate complex scientific and health-related information into clear, compelling, and user-friendly language for diverse audiences.

📝 Enhancement Note: While this role is titled "Content Designer," its emphasis on user journeys, cross-functional collaboration, data-informed decisions, and driving measurable outcomes positions it within the broader GTM Operations and User Experience strategy domain. The focus on translating complex requirements and ensuring seamless user interactions aligns with operational excellence in communication and product adoption.

📈 Primary Responsibilities

• Design and develop new content for Our Future Health's digital products and services, focusing on user journeys and program objectives.
• Identify and craft appropriate language for communicating nuanced and potentially sensitive health topics to a diverse participant base.
• Prototype and rigorously test content solutions in collaboration with UX/UI designers and behavioral scientists to optimize user engagement and comprehension.
• Leverage data analytics, user research findings, and participant feedback to inform and iterate on content design strategies.
• Ensure all created content adheres to accessibility standards (e.g., WCAG), usability principles, and aligns with Our Future Health's established brand messaging and voice.
• Contribute to the iteration and refinement of organizational style guides, content standards, and best practices to maintain consistency across all platforms and materials.
• Engage with a wide range of internal stakeholders, including subject matter experts, to accurately represent complex requirements, processes, and scientific information.
• Advocate for content design principles and user-centric communication across public-facing platforms, researcher portals, and clinical staff experiences.

📝 Enhancement Note: The responsibilities highlight a strategic approach to content, moving beyond simple writing to encompass user experience design, data-driven iteration, and cross-functional influence. This aligns with GTM operations' focus on optimizing customer touchpoints and driving adoption through clear, effective communication.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Communications, English, Journalism, UX Writing, or a related field is typically advantageous for a Content Designer. A strong portfolio demonstrating relevant experience will be prioritized over formal education.
Experience: Proven experience (2-5 years) in a dedicated Content Design role, with a strong emphasis on digital products and user-centered design principles.

Required Skills:

• Demonstrated expertise in content design principles, including usability, accessibility (e.g., WCAG compliance), and information architecture.
• Exceptional writing, editing, and proofreading skills, with a proven ability to craft clear, concise, and compelling content for various digital formats (micro-copy, web forms, articles, infographics).
• Experience in prototyping and user testing content to validate design decisions and gather actionable feedback.
• Strong stakeholder engagement and communication skills, with the ability to influence and advocate for content design best practices across diverse groups.
• Proficiency in using data and research (user testing, analytics, surveys) to inform content strategy and measure effectiveness.
• Experience working in fast-paced, multidisciplinary teams, delivering content that achieves measurable outcomes.
• Ability to translate complex technical or scientific information into accessible language for non-expert audiences.
• Familiarity with brand messaging and the ability to maintain a consistent brand voice.

Preferred Skills:

• Experience creating technical documentation or working with scientifically complex content, in close collaboration with subject matter experts.
• Prior experience working within the healthcare sector, a non-profit organization, or a large-scale research program.
• Familiarity with content management systems (CMS) and digital publishing workflows.
• Understanding of behavioral science principles and their application in content design.
• Experience in iterating and maintaining style guides and content standards.

📝 Enhancement Note: The emphasis on translating complex information, data-driven decision-making, and cross-functional collaboration suggests that candidates with experience in regulated industries or large-scale projects will be particularly well-suited. The "2-5 years" experience level indicates a need for candidates who can operate independently but also contribute to team initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of digital content design projects, demonstrating your ability to solve user problems through content.
• Specific examples of how you have applied content design principles to improve usability and accessibility in digital products.
• Case studies detailing your process from research and ideation through to content creation, testing, and iteration, highlighting measurable outcomes.
• Demonstrations of your ability to translate complex requirements or technical information into clear, user-friendly content.
• Examples of how you have collaborated with designers, researchers, and other stakeholders to deliver content solutions.

Process Documentation:

• Showcase your approach to user journey mapping and identifying content needs at various touchpoints.
• Provide examples of content prototyping and testing methodologies you have employed.
• Demonstrate how you use data and research to inform content strategy and measure the impact of your work.
• Illustrate your contribution to the development and maintenance of style guides, content standards, or content governance frameworks.

📝 Enhancement Note: For a Content Designer role with operational implications, the portfolio should not just showcase writing samples but also demonstrate a systematic, data-driven approach to content strategy and execution. Portfolio examples that highlight process improvement and measurable impact will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Content Designers with 2-5 years of experience in London, UK, and considering the hybrid/remote nature of the role, the estimated salary range is £45,000 - £65,000 per annum. This range accounts for the cost of living in London and the specialized skills required for this role within a health research organization.

Benefits:

• Flexible working: Ability to work remotely from anywhere within the UK, with occasional travel to London for team collaboration and key meetings.
• Generous Pension Scheme: Employer contributions of up to 12%, providing strong long-term financial security.
• 30 Days Holiday pro rata + Bank Holidays: A substantial annual leave allowance, offering excellent work-life balance.
• Enhanced Parental Leave: Comprehensive support for new parents during significant life events.
• Cycle to Work Scheme: A cost-saving initiative for purchasing bicycles and accessories.
• Home & Tech Savings: Discounts and flexible payment options for home and tech products.
• £1,000 Employee Referral Bonus: Reward for successfully referring qualified candidates.
• Wellbeing Support: Access to mental health first aiders, 24/7 online GP services, and a comprehensive Employee Assistance Programme for employees and their families.
• A Great Place to Work: Recognition as a positive and supportive work environment, with a central London office location in Holborn.

Working Hours: Standard full-time hours, likely around 40 hours per week, with a focus on flexible working arrangements to accommodate remote work and personal needs.

📝 Enhancement Note: The salary estimate is based on typical UK market rates for a mid-level Content Designer in a major city, adjusted for the non-profit/research sector and the specific responsibilities. The benefits package is comprehensive and reflects a commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Research / Life Sciences. Our Future Health is a pioneering initiative aiming to build the UK's largest health research programme, focusing on common diseases like cancer, dementia, diabetes, and heart disease. This sector demands high levels of accuracy, ethical consideration, and a commitment to scientific advancement.
Company Size: Part of a large-scale, ambitious programme. While specific employee numbers are not detailed, it's implied to be a growing organization with significant investment and a broad operational scope. This size suggests opportunities for impact and exposure to various departments.
Founded: The organization is relatively new, established with a mission to revolutionize health research through large-scale data collection and analysis. This newness implies a dynamic, evolving culture focused on innovation and establishing best practices.

Team Structure:

• The Content Designer will be embedded within a cross-functional team for the Health Insights program, working closely with Product, Design, Communications, and Behavioral Science.
• Collaboration is emphasized, indicating a flat or matrixed reporting structure where input from various disciplines is valued.
• The role will also involve working with other Content Designers across the organization to ensure consistency and advocate for best practices.

Methodology:

• Data-Driven Decisions: Content design is explicitly stated to be informed by data and research, indicating a strong analytical approach.
• User-Centric Design: The focus on user journeys and seamless interactions highlights a commitment to user experience as a core operational principle.
• Best Practice Advocacy: The role involves championing and iterating on content design standards, suggesting a culture of continuous improvement and knowledge sharing.
• Collaborative Development: Working in multidisciplinary teams implies a collaborative and iterative development process.

Company Website: https://www.ourfuturehealth.org.uk/

📝 Enhancement Note: The company's mission-driven nature, combined with a focus on data and user experience, suggests a culture that values impact, innovation, and collaboration. For operations professionals, this means opportunities to contribute to a meaningful cause while leveraging sophisticated methodologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, requiring proven experience and the ability to work autonomously on defined projects while also contributing to broader organizational standards. It’s a role where one can refine their expertise in content strategy and user experience design within a critical domain.
Reporting Structure: The Content Designer will report into a program lead or a head of content/design within the Health Insights program team. They will also collaborate closely with product managers, designers, and communications specialists.
Operations Impact: The Content Designer's impact is significant, directly influencing participant engagement, understanding, and trust in the Health Insights program. Effective content design is crucial for successful data collection, participant retention, and the overall credibility of the research program. By ensuring clear communication of complex health information, this role indirectly supports the program's GTM strategy by fostering positive user experiences and driving program adoption.

Growth Opportunities:

• Specialization: Deepen expertise in content design for health research, scientific communication, and user experience within the non-profit and healthcare sectors.
• Leadership: Potential to grow into a Senior Content Designer role, leading content strategy for larger initiatives, mentoring junior designers, and influencing organizational content governance.
• Cross-functional Development: Gain exposure to product management, behavioral science, and communications strategy, broadening skill sets and understanding of GTM operations.
• Industry Engagement: Opportunities to attend industry conferences, workshops, and potentially contribute to publications related to health communication and UX design.

📝 Enhancement Note: This role offers a clear path for growth within specialized content design, with opportunities to gain valuable experience in a high-impact sector. The cross-functional nature of the work also provides a foundation for broader GTM operations or product strategy roles.

🌐 Work Environment

Office Type: Hybrid. While the role allows for remote work within the UK, occasional travel to the central London office (Holborn) is expected for team meetings, workshops, and collaborative sessions. This offers a blend of autonomy and in-person interaction.
Office Location(s): A "lovely Central London office in Holborn" is mentioned, providing a hub for in-person collaboration. Remote work is supported across the UK.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional teams suggests a dynamic and interactive workspace, whether in person or through digital collaboration tools.
• Tools & Technology: Access to modern digital tools for design, communication, and project management will be essential. Specific tools are not detailed but can be inferred from standard industry practices.
• Team Interaction: Opportunities for regular interaction with designers, product managers, behavioral scientists, and communications specialists, fostering a rich learning and development environment.

Work Schedule: Full-time, with a strong emphasis on flexible working. This flexibility is crucial for operations professionals who may need to manage their time effectively around data analysis, content development cycles, and cross-team meetings.

📝 Enhancement Note: The hybrid model is designed to offer flexibility while ensuring essential in-person collaboration. This balance is often sought by operations professionals who value autonomy but also recognize the importance of face-to-face strategic discussions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess suitability for the role. Candidates are encouraged to apply early due to potential early closure of postings.
• First Interview: Likely a conversation with the hiring manager or a lead from the Health Insights team to discuss experience, motivation, and alignment with the role's core responsibilities. Expect questions about your approach to content design, user experience, and handling complex information.
• Portfolio Review & Task: A more in-depth session where candidates present their portfolio, discussing specific projects, their process, and the outcomes achieved. A practical content design task or case study may be assigned either before or during this stage to assess skills in real-time.
• Final Interview: Potentially with senior stakeholders or other cross-functional leads to assess cultural fit, strategic thinking, and suitability for the broader organization.

Portfolio Review Tips:

• Highlight Impact: Focus on showcasing projects where your content design led to measurable improvements (e.g., increased user engagement, reduced confusion, improved task completion rates). Quantify results whenever possible.
• Demonstrate Process: Clearly articulate your thought process, research methods, design decisions, and iteration cycles. Show how you arrived at your solutions, not just the final output.
• Showcase Versatility: Include examples of different content types (micro-copy, long-form articles, forms, website content) to demonstrate your range.
• Accessibility Focus: Specifically call out how you ensured content was accessible and usable for diverse audiences.
• Tailor to Our Future Health: If possible, include a project or discuss how your skills would apply to the specific challenges of health research communication.

Challenge Preparation:

• Be prepared to discuss your approach to translating complex scientific or health information into accessible language.
• Practice articulating your content design decisions and defending them with data and user research insights.
• Familiarize yourself with the Our Future Health mission and the Health Insights program to demonstrate genuine interest and understanding.
• Consider how you would approach a content challenge related to participant communication for a health research study.

📝 Enhancement Note: A strong portfolio that emphasizes process, data-driven decision-making, and measurable impact will be critical. Candidates should be ready to articulate their strategic thinking behind content choices and how they contribute to user experience and program goals.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with platforms for managing and publishing digital content (specifics may vary, but familiarity with common CMS principles is key).
• Prototyping Tools: Proficiency in tools like Figma, Sketch, Adobe XD, or similar for creating interactive prototypes and wireframes.
• Collaboration Platforms: Experience with tools like Slack, Microsoft Teams, or similar for team communication and project management.
• Project Management Software: Familiarity with tools such as Jira, Asana, Trello, or Monday.com for tracking tasks and project progress.

Analytics & Reporting:

• Web Analytics Tools: Experience with Google Analytics or similar platforms to track content performance, user behavior, and engagement metrics.
• User Feedback Tools: Familiarity with survey tools (e.g., SurveyMonkey, Typeform) or in-app feedback mechanisms.

CRM & Automation:

• While not a primary CRM role, understanding how content integrates with user journeys managed by CRM systems or marketing automation platforms could be beneficial.

📝 Enhancement Note: While specific tools are not listed, the role implies a need for proficiency in standard UX/UI design and content management tools. An understanding of how content impacts user journeys within broader digital ecosystems is also valuable.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the organization's goal of preventing and treating diseases through health research.
• User-Centricity: Prioritizing the experience, understanding, and needs of participants and researchers in all content decisions.
• Data-Informed: Valuing evidence-based decision-making, using research and analytics to guide content strategy and measure impact.
• Collaboration & Inclusion: Fostering an environment where diverse perspectives are welcomed, and cross-functional teamwork is encouraged.
• Accuracy & Integrity: Upholding high standards for scientific communication and ethical content practices.
• Efficiency & Best Practice: Continuously seeking to improve processes and adopt industry-leading content design methodologies.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with individuals from diverse backgrounds and disciplines, contributing a unique perspective on user communication.
• Iterative Feedback: A culture that embraces constructive feedback and iterative refinement of content and design.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across teams and the wider organization.
• Proactive Communication: Open and clear communication is vital to ensure alignment on complex projects and to manage stakeholder expectations effectively.

📝 Enhancement Note: The company's values emphasize impact, user focus, and collaborative problem-solving, which are core tenets for successful operations roles aiming to drive efficiency and effectiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• Communicating Complex Health Information: Translating intricate scientific and medical concepts into clear, accurate, and accessible language for a broad audience with varying health literacy levels.
• Balancing Brand Consistency with User Needs: Ensuring all content aligns with Our Future Health's brand while also meeting the specific usability and accessibility requirements of different user journeys.
• Navigating Stakeholder Expectations: Managing input and feedback from diverse internal teams (comms, product, science) who may have differing priorities or perspectives on content.
• Measuring Content Impact: Developing and implementing robust metrics to demonstrate the effectiveness of content design in achieving program objectives and improving user experience.
• Adapting to Evolving Research: Staying abreast of new scientific findings and program developments to ensure content remains current and relevant.

Learning & Development Opportunities:

• Specialized Training: Opportunities for professional development in areas such as health literacy, scientific communication, UX writing, and accessibility standards.
• Industry Conferences: Potential to attend relevant conferences in health tech, UX, or digital communication to stay current with industry trends.
• Mentorship: Learning from experienced professionals in design, product, and behavioral science within the organization.
• Skill Expansion: Developing expertise in a unique and impactful sector (health research), which can open doors to specialized roles in related fields.

📝 Enhancement Note: The challenges presented are typical for roles bridging technical/scientific information with user experience, requiring strong analytical and communication skills. These challenges also present significant growth opportunities for developing specialized expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex scientific or technical information into user-friendly content. What was your process, and what was the outcome?" (Focus on your methodology, data use, and quantifiable results).
• "How do you ensure content is accessible to users with diverse needs and abilities? Can you provide an example?" (Highlight your understanding of accessibility standards and practical application).
• "Walk us through a content design project from start to finish. What were the key decisions you made, and how did you measure its success?" (Use a portfolio case study to illustrate your end-to-end process).
• "How would you approach designing content for a sensitive health topic, considering the need for empathy and clarity?" (Demonstrate your awareness of ethical considerations and user sensitivity).

Company & Culture Questions:

• "Why are you interested in working for Our Future Health, and specifically on the Health Insights program?" (Research the company's mission, values, and recent news).
• "How do you approach collaborating with cross-functional teams, such as product managers, designers, and subject matter experts?" (Emphasize your communication style and ability to integrate feedback).
• "Where do you see the biggest opportunities for content design to impact participant engagement in a health research program like ours?" (Think strategically about user journeys and communication touchpoints).

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating specific skills (e.g., usability improvement, complex data translation).
• Storytelling: Frame each project as a story: the problem, your approach (process, research, design), the solution (your content), and the impact (results).
• Visuals: Use clear visuals, screenshots, and examples of your work. Avoid overwhelming slides with text.
• Metrics: Quantify your achievements wherever possible. If exact numbers are unavailable, discuss qualitative improvements or lessons learned.
• Engagement: Be prepared to answer questions about your process, decisions, and challenges. Make it a conversation.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic, data-driven approach to content design, highlighting problem-solving skills, and showcasing an understanding of user experience within a health research context.

📌 Application Steps

To apply for this operations-aligned Content Designer position:

• Submit your application through the provided link on Workable.
• Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate your content design process, your ability to handle complex information, and your impact on user experience or program goals. Ensure it highlights usability and accessibility.
• Tailor Your Resume: Customize your resume to emphasize keywords and responsibilities mentioned in this job description, such as "content design," "usability," "accessibility," "stakeholder engagement," "data-informed," and "cross-functional collaboration."
• Prepare Your Narrative: Practice articulating your experience and how it aligns with Our Future Health's mission and the Health Insights program. Be ready to discuss your portfolio projects in detail and answer behavioral questions.
• Research Our Future Health: Understand the organization's mission, values, and the significance of the Health Insights program. This will help you tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---