Lifecycle Marketing Designer & Copywriter, UK - Contractor

📍 Job Overview

Job Title: Lifecycle Marketing Designer & Copywriter, UK - Contractor Company: Careers at Eucalyptus Location: London, England, United Kingdom Job Type: Contractor Category: Marketing Operations / Lifecycle Marketing Date Posted: 2025-10-14T10:04:42 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid or Remote (UK preferred)

🚀 Role Summary

• Drive patient engagement and conversion through expertly crafted lifecycle marketing campaigns, focusing on email and pop-up content.
• Develop compelling, empathetic, and persuasive copy that educates and motivates patients throughout their health journey.
• Design visually engaging campaign assets that align with premium brand guidelines, ensuring clarity and impact.
• Translate complex clinical or lifestyle insights into accessible and actionable educational content for patients.
• Contribute to continuous campaign optimization by supporting A/B testing and data-driven content refinement.

📝 Enhancement Note: While the title includes "Designer," the core responsibilities emphasize copywriting and content creation with a strong design eye and layout skills using tools like Figma. The role is firmly situated within lifecycle marketing, supporting patient journeys in the health and wellness sector. The "Contractor" status and estimated 3 days/week indicate a flexible, project-based engagement.

📈 Primary Responsibilities

• Develop and write multi-stage email journeys: Craft engaging onboarding sequences, educational content for managing side-effects, and motivational messages for maintenance milestones, ensuring a consistent and supportive patient experience.
• Create persuasive and empathetic campaign copy: Produce clear, concise, and impactful messaging for emails and pop-ups that effectively balance patient education with driving desired actions.
• Design visually appealing marketing assets: Utilize existing brand guidelines to design email layouts and creative concepts that enhance storytelling, improve information digestibility, and maintain a premium brand aesthetic.
• Produce accessible educational content: Transform clinical research, lifestyle advice, or product information into digestible formats such as blog articles, patient tips, and explainer content.
• Support data-driven optimization: Collaborate with relevant teams to implement A/B testing strategies on copy, design, and campaign flows, and contribute to interpreting results for continuous improvement.

📝 Enhancement Note: The responsibilities highlight a blend of creative content generation and analytical support for campaign optimization, typical of a lifecycle marketing role focused on customer retention and education within a D2C health context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Marketing, Communications, Journalism, Graphic Design, or a related field is advantageous. Demonstrated proficiency in the required skills is paramount.

Experience: Minimum of 2-5 years of experience in copywriting, email marketing, and campaign design, with a strong preference for experience within the health, wellness, or Direct-to-Consumer (D2C) sectors.

Required Skills:

• Exceptional Storytelling: Ability to translate complex clinical or technical information into clear, engaging, and motivating language that resonates with patients.
• Email Marketing & Lifecycle Flow Expertise: Proven experience in writing and designing effective email campaigns and automated customer journeys.
• Strong Design Sensibility & Layout Skills: An excellent eye for visual design, understanding of brand aesthetics, and the ability to create premium, elevated campaign layouts.
• Proficiency with Design Tools: Experience using design software such as Figma for creating and refining visual assets.
• Campaign IO Familiarity: Understanding of how to build and test email campaigns within the Campaign IO platform.
• Content Creation: Ability to develop diverse content formats, including blog articles, patient tips, and product explainers.
• Data-Driven Mindset: Aptitude for supporting A/B testing and using data to inform content improvements and campaign strategy.
• Independent Contractor Management: Experience working autonomously, managing project briefs, and meeting fast turnaround times.

Preferred Skills:

• Health/Wellness Industry Experience: Direct experience marketing in healthcare, preventative health, or D2C wellness products.
• D2C E-commerce Marketing: Understanding of D2C customer acquisition and retention strategies.
• Performance Marketing Acumen: Familiarity with key marketing metrics and their impact on campaign performance.
• SEO Content Principles: Basic understanding of how to optimize content for search visibility.

📝 Enhancement Note: The requirements emphasize a dual skillset in copywriting and visual design, with a critical need for experience in email marketing platforms like Campaign IO and a strong understanding of the health/wellness D2C space. The contractor status also implies a need for self-management and project execution capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Lifecycle Campaign Examples: Showcase a minimum of 2-3 comprehensive lifecycle campaign flows (e.g., onboarding, re-engagement, educational series) with clear explanations of the strategy, target audience, and intended outcomes.
• Email & Pop-up Design Mockups: Include visually diverse examples of emails and pop-ups that demonstrate strong design principles, brand alignment, and effective use of layout and typography.
• Educational Content Samples: Provide examples of blog posts, patient guides, or explainer content that effectively simplify complex health information.
• Demonstration of A/B Testing Impact: If possible, include a case study or example where A/B testing led to measurable improvements in engagement, conversion, or other key metrics.

Process Documentation:

• Campaign Strategy & Flow Mapping: Candidates may be asked to briefly outline their process for mapping out a new lifecycle campaign, from defining objectives to user journey design.
• Content Creation Workflow: Be prepared to discuss your typical workflow for developing and refining marketing copy and visual assets, including any review or approval stages.
• Testing & Iteration Approach: Articulate your methodology for planning, executing, and analyzing A/B tests within email marketing campaigns.

📝 Enhancement Note: A strong portfolio is crucial for this role, demonstrating not only creative output but also strategic thinking around patient journeys and data-informed optimization within a regulated or sensitive industry like healthcare.

💵 Compensation & Benefits

Salary Range: As a contractor, compensation will be project-based and determined by experience and the scope of work. Based on industry benchmarks for experienced Lifecycle Marketing Designers & Copywriters in the UK, a project rate equivalent to an annual salary of £50,000 - £70,000 GBP (approximately £25 - £35 GBP per hour for a 3-day week) is a reasonable estimate. This range reflects the specialized skills in copywriting, design, and lifecycle marketing within the health tech sector.

Benefits:

• Flexible Working: Opportunity to work remotely or in a hybrid model, offering excellent work-life balance.
• Project-Based Engagement: Clear contract terms with defined deliverables and timelines.
• Potential for Extension: Initial 1-month engagement with the possibility of continued work based on performance and business needs.
• Impactful Work: Contribute to a mission-driven company focused on improving health outcomes and preventative care.
• Creative Freedom: Opportunity to shape patient communication and brand storytelling.

Working Hours: Flexible, project-based engagement estimated at approximately 3 days per week. The contractor will manage their own schedule to meet project deadlines and deliver on campaign requirements.

📝 Enhancement Note: Salary is estimated based on UK contractor rates for similar roles, factoring in the specialized skills and sector. Benefits are typical for contract positions, emphasizing flexibility and project impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Digital Health / Telehealth) with a focus on preventative care and chronic disease management (specifically weight management). Company Size: Eucalyptus has experienced significant growth, expanding from 45 to 165 employees in the UK in 2024 alone, with a global patient base exceeding 60,000. This indicates a dynamic, fast-paced startup environment. Founded: Eucalyptus is a relatively young company, founded to address the global obesity epidemic through innovative digital health solutions.

Team Structure:

• The Lifecycle Marketing Designer & Copywriter will likely report to a Marketing Manager or Head of Marketing.
• They will collaborate closely with other marketing functions, product teams, and potentially clinical operations to ensure accuracy and empathy in patient communications.
• As a contractor, they will operate with a degree of autonomy but will be integrated into project teams.

Methodology:

• Data-Driven Decision Making: Emphasizes using research, clinical data, and performance metrics to inform strategies and product development.
• Patient-Centricity: Deep focus on understanding and supporting patient needs throughout their treatment journey.
• Agile & Iterative: Fast-paced environment that values rapid iteration, testing, and learning.
• Mission-Oriented: Driven by a strong purpose to improve global health outcomes.

Company Website: https://www.eucalyptus.health/

📝 Enhancement Note: Eucalyptus is a rapidly growing health-tech company with a strong mission. The culture is likely fast-paced, data-driven, and deeply focused on patient outcomes, requiring individuals who are adaptable and mission-aligned.

📈 Career & Growth Analysis

Operations Career Level: This role sits within the Marketing Operations or Lifecycle Marketing function, focused on execution and creative content delivery. It is an individual contributor role suitable for mid-level professionals (2-5 years' experience) looking to specialize in D2C health marketing.

Reporting Structure: As a contractor, the role will likely have a direct point of contact for project management and oversight, potentially a Marketing Manager or a Senior Marketing Specialist. While not a direct report in the traditional sense, clear communication channels will be essential.

Operations Impact: The work directly impacts patient engagement, adherence to treatment programs, and ultimately, patient outcomes. By creating clear, supportive, and motivating communications, this role contributes to patient success and the company's growth and reputation. The effectiveness of lifecycle campaigns is a key driver of customer retention and lifetime value in a D2C business model.

Growth Opportunities:

• Specialization: Deepen expertise in D2C health marketing, lifecycle automation, and patient journey optimization.
• Portfolio Expansion: Build a robust portfolio with impactful case studies from a high-growth health-tech company.
• Cross-Functional Exposure: Gain insights into product development, clinical research, and broader marketing strategies within the digital health space.
• Potential for Extended Contract: Successful contractors may be offered longer-term engagements or future project opportunities.

📝 Enhancement Note: This contractor role offers a significant opportunity to gain experience in a high-growth, mission-driven health tech company, enhancing skills in a specialized area of marketing operations.

🌐 Work Environment

Office Type: The role is described as "remote or hybrid, UK preferred." This suggests flexibility, with potential for remote work from anywhere within the UK, or a hybrid arrangement if the contractor prefers to be closer to a physical hub (likely London).

Office Location(s): While the specific office location is not detailed, the mention of "UK - HQ - London" in the location data strongly suggests that London is the primary operational hub.

Workspace Context:

• Remote/Hybrid Flexibility: The role accommodates various working styles, allowing for a personalized work environment.
• Digital Collaboration: Expect to utilize digital tools for communication, project management, and collaboration with team members.
• Focus on Output: As a contractor, the emphasis will be on delivering high-quality work and meeting project milestones, regardless of physical location.

Work Schedule: Flexible, project-based, estimated at 3 days per week. This allows for managing personal schedules while ensuring consistent contribution to project timelines. Effective time management and communication are key.

📝 Enhancement Note: The remote/hybrid flexibility is a key aspect of this role, appealing to contractors who value autonomy and a good work-life balance, provided they can maintain strong communication and deliver results.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and skills.
• Creative Assessment/Portfolio Review: A deep dive into your portfolio, discussing specific campaign examples, design choices, and copywriting rationale. You may be asked to present your work and explain your strategic approach.
• Skills-Based Interview: Questions focusing on your experience with email marketing platforms (especially Campaign IO), design tools (Figma), storytelling, and handling fast turnarounds.
• Cultural Fit/Team Interaction: Discussion to gauge your ability to work independently, communicate effectively, and align with Eucalyptus's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select your strongest examples of lifecycle email campaigns, pop-ups, and educational content, ideally from health, wellness, or D2C sectors.
• Showcase Process & Rationale: For each piece, explain the objective, target audience, your creative process, the copy and design decisions made, and any measurable results achieved (even if anecdotal).
• Highlight Design & Copy Synergy: Demonstrate how your copywriting and design work together to achieve a cohesive and impactful message.
• Address Technical Skills: Be ready to discuss your experience with Campaign IO and Figma, including specific features you've utilized.
• Emphasize Adaptability: Show examples that highlight your ability to adapt tone and style to different patient segments and campaign objectives.

Challenge Preparation:

• Campaign Scenario: You might be given a brief for a new patient communication scenario and asked to outline a campaign concept, including key messaging points and design considerations.
• Copywriting Exercise: A short exercise to test your ability to translate a clinical insight or product feature into engaging patient-facing copy.
• Portfolio Walkthrough: Be prepared to walk through your portfolio, articulating the "why" behind your creative choices and their impact.

📝 Enhancement Note: A strong, well-articulated portfolio is paramount. Candidates should be ready to discuss their strategic thinking, design process, and the impact of their work, particularly in the context of patient engagement and health outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Campaign IO: Essential for building, managing, and testing email marketing campaigns and automated flows. Proficiency is a key requirement.
• Figma: Required for designing email layouts, pop-ups, and other visual marketing assets.
• Content Management Systems (CMS): Familiarity with platforms for blog content creation (e.g., WordPress, Contentful) may be beneficial.

Analytics & Reporting:

• Email Marketing Analytics: Experience interpreting metrics within Campaign IO or similar platforms, such as open rates, click-through rates, conversion rates, and unsubscribe rates.
• Web Analytics (e.g., Google Analytics): Understanding how to track the impact of email campaigns on website traffic and conversions.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not explicitly mentioned, familiarity with how marketing automation integrates with CRM data is often valuable.
• Marketing Automation Platforms: Experience with any marketing automation software beyond Campaign IO will be a plus.

📝 Enhancement Note: Expertise in Campaign IO and Figma is non-negotiable for this role. Understanding how these tools integrate with broader marketing analytics and CRM systems will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A deep commitment to understanding and serving the needs of patients, ensuring all communications are empathetic, clear, and supportive.
• Data-Driven Innovation: Utilizing research, clinical evidence, and performance data to continuously improve patient care and marketing effectiveness.
• Mission Alignment: Passion for the company's vision of making good health last a lifetime and tackling chronic diseases.
• Excellence & Quality: A drive to produce best-in-class creative work that reflects a premium brand and high standards.
• Collaboration & Adaptability: Working effectively in a fast-paced, evolving environment, collaborating across functions and adapting to new challenges.

Collaboration Style:

• Cross-functional Partnership: The role will require close collaboration with marketing managers, product teams, and potentially clinical experts to ensure accuracy and relevance of content.
• Feedback Integration: Openness to receiving and incorporating feedback from various stakeholders to refine creative output.
• Independent Contribution: While collaborative, the contractor is expected to manage their own workflow and deliver independently.

📝 Enhancement Note: The company culture is heavily influenced by its mission in healthcare. Candidates should demonstrate a genuine interest in health and wellness, alongside a commitment to quality and data-informed practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Health Information: Distilling nuanced medical and clinical information into easily understandable and engaging patient content requires strong analytical and communication skills.
• Balancing Education and Commerce: Crafting messages that simultaneously inform patients and drive desired actions (e.g., program enrollment, adherence) can be complex.
• Fast-Paced Environment: Working as a contractor in a rapidly growing startup requires adaptability, efficient time management, and the ability to meet tight deadlines.
• Brand Consistency: Maintaining a premium, elevated brand voice and visual identity across diverse campaign touchpoints.

Learning & Development Opportunities:

• Specialized D2C Health Marketing: Gain deep experience in a rapidly growing and impactful sector.
• Lifecycle Marketing Expertise: Enhance skills in designing and optimizing automated patient journeys.
• Platform Proficiency: Develop advanced skills in Campaign IO and Figma within a real-world, high-stakes environment.
• Portfolio Building: Create strong case studies from a company with significant patient impact and growth.

📝 Enhancement Note: The challenges present opportunities for significant professional development, particularly in mastering the nuances of healthcare marketing and the operational aspects of D2C customer engagement.

💡 Interview Preparation

Strategy Questions:

• "Describe a successful lifecycle email campaign you developed. What were the objectives, your strategy, the key copy and design elements, and what were the results?" (Focus on your process, rationale, and impact.)
• "How do you approach translating complex clinical information into patient-friendly content? Can you provide an example?" (Highlight your ability to simplify and empathize.)
• "Walk us through your process for designing an email campaign in Figma. What are your key considerations for layout and visual hierarchy?" (Demonstrate your design thinking and tool proficiency.)
• "How would you approach A/B testing for a new onboarding email flow? What elements would you test and why?" (Showcase your data-driven optimization mindset.)

Company & Culture Questions:

• "What excites you about Eucalyptus's mission and the preventative health space?" (Show genuine interest and alignment.)
• "How do you manage multiple project briefs and tight deadlines as a contractor?" (Emphasize your organizational and time management skills.)
• "Describe your experience working with Campaign IO. What features have you found most valuable for lifecycle marketing?" (Be specific about your platform experience.)
• "How do you ensure brand consistency across different marketing channels and campaign types?" (Demonstrate your understanding of brand stewardship.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the problem, your solution (the campaign/content), your role, and the outcome.
• Highlight Collaboration: Even as a contractor, mention any collaboration points or how you incorporated feedback.
• Quantify Impact: Use numbers and metrics wherever possible to demonstrate the effectiveness of your work. If direct metrics aren't available, explain the intended impact and how you measured success qualitatively.
• Be Ready for Design Deep Dives: Prepare to discuss specific design choices, font selections, color palettes, and layout decisions, explaining the reasoning behind them.
• Showcase Versatility: Present a range of work that demonstrates your ability to adapt tone, style, and design for different patient segments and campaign goals.

📝 Enhancement Note: Preparation should focus on articulating your creative process, demonstrating your proficiency with key tools, and showcasing your ability to drive patient engagement through compelling marketing.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Greenhouse.
• Tailor Your Resume: Highlight experience in lifecycle marketing, copywriting, email campaign design, Campaign IO, Figma, and any relevant health/wellness or D2C experience. Use keywords from the job description.
• Prepare Your Portfolio: Curate your strongest 3-5 examples of lifecycle email campaigns, with clear explanations of strategy, execution, and impact. Include design mockups and any relevant educational content samples. Ensure it's easily accessible (e.g., a link to a personal website or a shared document).
• Craft a Compelling Cover Letter (Optional but Recommended): Briefly explain why you are a great fit for this specific role, emphasizing your passion for Eucalyptus's mission and your relevant skills.
• Research Eucalyptus: Familiarize yourself with their products (Juniper), their mission, recent news, and their approach to patient care. Be ready to discuss this during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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