Creative Designer - MEA

📍 Job Overview

Job Title: Creative Designer - MEA Company: IDP Education Location: Cairo, Egypt Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Date Posted: October 1, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact visual content for marketing campaigns across the Middle East and Africa (MEA) region, focusing on motion graphics and video design.
• Translate campaign briefs into compelling creative concepts, ensuring all visual assets adhere to strict brand guidelines and maintain brand consistency.
• Collaborate closely with marketing and regional teams to deliver visually captivating designs that resonate with diverse target audiences.
• Manage multiple design projects simultaneously, ensuring timely delivery without compromising on quality or attention to detail.
• Utilize advanced skills in Adobe Creative Suite to produce polished and professional design deliverables.

📝 Enhancement Note: While the raw job description focuses on graphic and video design, the "MEA" designation implies a need for cultural sensitivity and adaptability in design approaches across different markets within the region. The role's emphasis on "motion graphics & designs sequences" suggests a leaning towards dynamic, digital content rather than static print.

📈 Primary Responsibilities

• Study campaign briefs and translate them into actionable design requirements for creative assets.
• Conceptualize and develop original campaign creatives and visual narratives that align with marketing objectives.
• Prepare rough drafts and present design ideas to stakeholders for feedback and approval.
• Select and apply appropriate color palettes, layouts, and typography to ensure cohesive and impactful visual designs.
• Strictly adhere to and enforce brand guidelines across all creative outputs to maintain brand integrity.
• Create engaging video content from scratch using provided footage and materials, including frame creation where necessary.
• Edit and splice video campaigns to ensure seamless transitions and maintain brand consistency throughout.
• Implement modular creative strategies to adapt content effectively for different target audiences and regional nuances.
• Manage project timelines diligently, ensuring all deliverables are met by their respective deadlines.
• Maintain exceptional attention to detail throughout the design and video editing process.

📝 Enhancement Note: The responsibility to "implement modular creative strategies" suggests a need for a systematic approach to content creation, allowing for scalable adaptation across various platforms and markets within the MEA region. This implies an understanding of content frameworks and variations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Multimedia Arts, Visual Communications, or a related field is typically expected for this level of responsibility. Experience: Minimum of 2+ years of professional experience in graphic and video design, with a portfolio showcasing a strong understanding of visual storytelling and brand application.

Required Skills:

• Proven expertise in graphic design principles, including layout, typography, and color theory.
• Proficiency in video design and editing, with a strong understanding of visual pacing and narrative flow.
• Advanced skills in Adobe Creative Suite, specifically After Effects (AE), Premiere Pro, Illustrator, and Photoshop.
• Demonstrated ability to conceptualize and develop creative ideas for marketing campaigns.
• Keen attention to detail, ensuring accuracy and polish in all deliverables.
• Excellent team player with strong interpersonal and communication skills.
• Ability to manage multiple projects and meet deadlines effectively.

Preferred Skills:

• Experience with motion graphics creation and animation techniques.
• Familiarity with UI/UX design principles for digital assets.
• Understanding of digital marketing best practices and content optimization for various platforms.
• Experience working with international teams or in a multinational organization.
• Basic knowledge of project management methodologies.

📝 Enhancement Note: The "MEA" designation strongly suggests that candidates with experience in designing for diverse cultural contexts or with an understanding of regional market nuances will be highly valued. The emphasis on "motion graphics" and "video editing" points to a need for proficiency beyond static design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of graphic design and video projects, with a clear emphasis on motion graphics and campaign-based work.
• Demonstrations of how design concepts were developed from brief to final execution, highlighting problem-solving and creative ideation.
• Examples of work that adhere to specific brand guidelines, demonstrating consistency and brand understanding.
• Quantifiable results or impact where possible (e.g., engagement metrics for video content, successful campaign elements).
• Projects that illustrate adaptability to different target audiences and market segments.

Process Documentation:

• Ability to articulate the design process from brief interpretation to final delivery, including stages of conceptualization, drafting, feedback, and refinement.
• Examples of how brand guidelines were applied and maintained across various creative assets.
• Experience in video editing workflows, including storyboarding, splicing, and ensuring seamless transitions.
• Understanding of modular creative strategies and how they are implemented for campaign scalability.

📝 Enhancement Note: For a Creative Designer role, the portfolio is paramount. It should not only showcase technical skill but also the candidate's ability to think strategically about campaign objectives and audience engagement, particularly within the diverse MEA region.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Creative Designer with 2-5 years of experience in a major city like Cairo, and considering the regional scope (MEA), a competitive annual salary range would likely fall between EGP 300,000 - EGP 550,000. This estimate accounts for the required technical skills, creative responsibilities, and the international scope of the role.

Benefits:

• Competitive salary package.
• Opportunities for professional development and training in design software and techniques.
• Exposure to international markets and cross-cultural collaboration.
• Potential for career advancement within a global organization.
• Standard Egyptian labor law benefits (e.g., paid time off, social insurance).
• A dynamic and collaborative work environment.

Working Hours: Standard full-time working hours are typically 40 hours per week, likely from Sunday to Thursday, with potential for occasional weekend work or overtime during peak campaign periods, common in the marketing and creative industries.

📝 Enhancement Note: Salary estimates are based on publicly available data for graphic and video designers in Cairo, Egypt, and adjusted for the regional scope (MEA). Benefits are inferred based on standard offerings for full-time roles in multinational companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: International Education Services. IDP is a leader in helping students study abroad, connecting them with educational institutions worldwide. Company Size: Over 7,000 employees globally, indicating a large, established, and international organization. Founded: IDP Education is an Australian-listed company with a long history in international education.

Team Structure:

• The Creative Designer will likely be part of a regional marketing team that supports various countries within the MEA region.
• This team will collaborate closely with global marketing, local country teams, and potentially external agencies.
• Reporting to a Marketing Manager or Creative Lead overseeing the MEA region.

Methodology:

• Data-driven decision-making, leveraging customer research and market insights to inform creative strategies.
• Focus on customer-centricity, ensuring all communications and visuals are designed to engage and support students.
• Utilization of digital technology to enhance service delivery and marketing outreach.
• Emphasis on human relationships and trust in building connections with students and partners.

Company Website: www.careers.idp.com

📝 Enhancement Note: IDP's global presence and focus on international education suggest a multicultural and diverse work environment. The company's emphasis on "trusted human relationships" and "digital technology" points to a culture that values both personal connection and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the creative function. It requires a solid foundation of technical skills and creative experience, with the ability to work independently on defined projects while also contributing to broader campaign strategies.

Reporting Structure: The Creative Designer will report to a regional marketing leader, likely a Marketing Manager or Head of Marketing for the MEA region. They will collaborate with marketing specialists, content creators, and potentially country-specific marketing coordinators.

Operations Impact: The Creative Designer plays a crucial role in shaping IDP's brand perception and student engagement across the MEA region. Their work directly influences the effectiveness of marketing campaigns, the clarity of communication, and the overall brand experience for prospective students. High-quality visuals and compelling motion graphics are essential for attracting and retaining student interest in a competitive market.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, video production, or specific design software.
• Leadership: Progress to a Senior Creative Designer role, potentially leading small projects or mentoring junior designers.
• Cross-Functional: Move into broader marketing roles, leveraging design skills for campaign management or digital marketing strategy.
• Regional Expansion: Take on responsibilities for additional geographic markets or contribute to global creative initiatives.
• Skill Development: Access to training and certifications in new design technologies and marketing trends.

📝 Enhancement Note: Growth within a global organization like IDP often involves expanding scope, either through specialization in a creative discipline or through broader responsibilities within the marketing function. The MEA scope offers a unique opportunity for regional expertise development.

🌐 Work Environment

Office Type: On-site, indicating a traditional office-based work environment. Office Location(s): Cairo, Egypt. This provides an opportunity to work within a significant cultural and economic hub in the MEA region.

Workspace Context:

• A collaborative office setting where the Creative Designer will interact with marketing colleagues, regional managers, and potentially other creative professionals.
• Access to necessary design software, hardware, and potentially studio equipment for video production.
• Opportunities for brainstorming sessions, project reviews, and team-based creative problem-solving.
• A professional environment focused on achieving marketing objectives for international education services.

Work Schedule: Standard office hours, with the expectation of flexibility to meet campaign deadlines. This may involve occasional work outside of standard hours during critical project phases.

📝 Enhancement Note: The on-site nature of the role suggests a preference for collaborative work, in-person feedback, and a structured team environment. This is typical for creative roles where spontaneous idea generation and direct team interaction are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and creative style.
• First Interview: Typically with a hiring manager or HR, focusing on background, motivation, and general fit.
• Creative Assessment/Case Study: A practical exercise or assignment to evaluate design skills, problem-solving abilities, and understanding of campaign briefs. This might involve creating a short animation or designing a concept for a specific campaign.
• Portfolio Presentation: A more in-depth discussion of past work, focusing on the creative process, rationale, and impact. This is where candidates demonstrate their strategic thinking and ability to articulate design decisions.
• Final Interview: May involve meeting with senior leadership or key stakeholders for final approval.

Portfolio Review Tips:

• Showcase MEA Relevance: If possible, include examples of work that demonstrate an understanding of diverse audiences or regional aesthetics.
• Highlight Process: Clearly articulate the "why" behind your design choices – the brief, the target audience, the brand objectives, and how your design addresses these.
• Motion & Video Focus: Ensure your strongest motion graphics and video editing samples are prominently featured, as this is a key requirement.
• Brand Adherence: Include examples where you've successfully worked within established brand guidelines.
• Conciseness: Organize your portfolio logically and present only your best, most relevant work. A link to an online portfolio is preferred.

Challenge Preparation:

• Be prepared to receive a brief and conceptualize a design solution within a limited timeframe.
• Practice explaining your design process and rationale clearly and concisely.
• Anticipate questions about how you would adapt designs for different cultural contexts within the MEA region.
• Familiarize yourself with IDP's current marketing campaigns and brand messaging.

📝 Enhancement Note: The portfolio review is critical. Candidates should be prepared to walk through their projects with a focus on their creative process, problem-solving, and understanding of marketing objectives, particularly for the MEA region.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects (AE): Essential for motion graphics creation, animation, and visual effects.
• Adobe Premiere Pro: Crucial for video editing, splicing, sequencing, and final rendering of video campaigns.
• Adobe Illustrator: For creating vector graphics, logos, icons, and scalable design elements.
• Adobe Photoshop: For image manipulation, photo editing, web graphics, and composite work.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts engagement metrics (e.g., click-through rates, video watch times) is beneficial. Familiarity with analytics dashboards used by marketing teams may be helpful.

CRM & Automation:

• Not directly applicable to the core responsibilities of a Creative Designer, but awareness of how marketing automation platforms deliver creative assets can be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, especially After Effects and Premiere Pro, is non-negotiable for this role. Candidates should be ready to demonstrate their skill level in these applications.

👥 Team Culture & Values

Operations Values:

• Customer-First: All creative efforts should be aimed at effectively reaching and serving prospective international students.
• Global Mindset: Embracing diversity, cultural understanding, and collaboration across different regions and backgrounds.
• Innovation: Utilizing digital technology and creative approaches to enhance services and marketing.
• Integrity: Upholding trust and professionalism in all interactions and deliverables.
• Excellence: Striving for high quality in every aspect of work, from concept to execution.

Collaboration Style:

• Cross-functional: Working closely with marketing managers, campaign specialists, and potentially country-specific teams to align creative output with strategic goals.
• Feedback-Oriented: Open to receiving and incorporating constructive feedback from stakeholders to refine designs.
• Team-Based: Contributing to a shared team vision and supporting colleagues in achieving collective marketing objectives.
• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and creative ideas.

📝 Enhancement Note: IDP's stated values emphasize a global, customer-centric, and trustworthy approach. The Creative Designer's role is to embody these values through compelling visual communication that resonates with diverse international student populations.

⚡ Challenges & Growth Opportunities

Challenges:

• Cultural Nuance: Adapting creative content to resonate effectively with diverse cultural expectations across the MEA region.
• Brand Consistency: Maintaining a unified brand identity across multiple countries with varying market dynamics and visual preferences.
• Volume & Pace: Managing a high volume of creative requests and tight deadlines inherent in marketing campaigns.
• Technological Evolution: Staying abreast of new design software features, animation techniques, and digital marketing trends.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to master new features or advanced techniques in Adobe Creative Suite.
• Regional Market Insights: Gaining a deeper understanding of international education markets within the MEA region.
• Creative Strategy Workshops: Participating in sessions focused on developing innovative campaign concepts and visual storytelling.
• Cross-Cultural Communication Training: Enhancing skills in collaborating effectively with diverse international teams.

📝 Enhancement Note: The primary challenge will be balancing creative execution with the need for cultural sensitivity and brand consistency across a diverse region. Growth will likely come from mastering these complexities and expanding creative influence.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign for students interested in studying in Australia from Egypt, considering cultural nuances?" (Tests understanding of regional markets and creative adaptation.)
• "Describe your process for creating a 30-second motion graphic video explaining IDP's services." (Evaluates workflow, conceptualization, and technical execution.)
• "How do you ensure brand consistency across different marketing channels and for various target audiences within a region?" (Assesses understanding of brand management and modular design.)

Company & Culture Questions:

• "What do you know about IDP Education and its mission?" (Demonstrates research and alignment with company values.)
• "How do you handle constructive criticism on your designs?" (Evaluates adaptability and teamwork.)
• "Describe a time you had to collaborate with stakeholders from different cultural backgrounds. What were the challenges and how did you overcome them?" (Assesses cross-cultural communication skills.)

Portfolio Presentation Strategy:

• Narrative Flow: For each project, tell a story: the brief, your creative process, the challenges, your solutions, and the outcome.
• Highlight MEA Relevance: If you have projects tailored for specific regions or diverse audiences, emphasize them.
• Demonstrate Technical Prowess: Clearly articulate the software and techniques used, especially AE and Premiere Pro.
• Quantify Impact: If possible, share metrics or feedback that show the success of your designs.
• Be Prepared for Live Exercises: Some interviews may include a short, on-the-spot design task or a critique of existing materials.

📝 Enhancement Note: Candidates should be prepared to discuss their creative process, demonstrate their technical proficiency with Adobe Creative Suite, and articulate how they would approach designing for the specific needs of IDP within the MEA region.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on the IDP careers website.
• Tailor your resume: Highlight your experience with motion graphics, video design, Adobe Creative Suite, and any experience relevant to international markets or the MEA region. Use keywords from the job description.
• Curate your portfolio: Ensure it prominently features your strongest motion graphics and video editing work. Organize it clearly, perhaps with case studies explaining your design process and objectives.
• Prepare for interview questions: Practice articulating your creative process, your approach to brand guidelines, and your understanding of cultural adaptation in design.
• Research IDP: Understand their mission, values, and current marketing efforts to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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