Creative Designer for Broadcast

📍 Job Overview

Job Title: Creative Designer for Broadcast Company: Liberty University Location: Hybrid (United States) Job Type: Full-Time Category: Creative & Media / Marketing / Sports & Recreation / Education / Art & Design Date Posted: January 14, 2026 Experience Level: 2-5 Years

🚀 Role Summary

• Design compelling and brand-aligned graphic content for Liberty Athletics, supporting 20 NCAA Division 1 sports and the Flames Club.
• Develop visual assets for diverse platforms including social media (Facebook, Twitter, Instagram), video boards, websites, and facility branding.
• Collaborate closely with the Creative Design Manager and Social Media Manager to execute the visual strategy and ensure design standards are met.
• Gain hands-on experience in sports media, content creation, and visual storytelling within a dynamic athletic department.

📝 Enhancement Note: The role is identified as "Creative Designer for Broadcast" within Liberty University's Athletics department. This indicates a focus on visual content creation for media, particularly for broadcast and digital platforms used in sports promotion and fan engagement. The "Hybrid" work arrangement suggests a blend of on-site and remote work, likely requiring presence for key events or team meetings.

📈 Primary Responsibilities

• Design and produce high-quality graphic content for social media, ensuring brand consistency and platform optimization.
• Create dynamic graphics for in-venue video boards to enhance fan experience during games and events.
• Develop visual assets for Liberty Athletics websites and digital platforms to support content and marketing initiatives.
• Design marketing materials and communications for the Flames Club, focusing on donor engagement and fundraising.
• Collaborate with various stakeholders, including marketing teams, to deliver integrated visual campaigns.
• Maintain and uphold brand guidelines and design standards across all created assets.
• Potentially shoot still photography and video at events, practices, and workouts to supplement design needs.
• Assist in leading and training student designers, fostering their development and ensuring project quality.
• Manage multiple design projects simultaneously, adhering to strict deadlines and adapting to changing event schedules.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design duties with specific applications in sports marketing and media. The mention of "shooting still photography and video" suggests a need for multimedia skills beyond traditional graphic design, common in athletic departments where content creators often wear multiple hats. The supervisory role over student designers implies a need for leadership and mentorship capabilities.

🎓 Skills & Qualifications

Education: Bachelor's degree in Communications, Graphic Design, Art, Marketing, or a related field. Experience: 2+ years of professional graphic design experience, with a preference for experience within athletics or sports marketing.

Required Skills:

• Proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Lightroom for image editing and manipulation.
• Demonstrated experience in creating graphics optimized for social media platforms (Facebook, Twitter, Instagram).
• Strong understanding of visual storytelling principles and the ability to convey narratives through design.
• Excellent verbal and written communication skills for effective collaboration and feedback.
• Proven ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced environment.
• A creative and self-motivated individual with a proactive approach and problem-solving aptitude.
• Organized in thought, actions, and habits, ensuring efficient workflow and attention to detail.
• Ability to understand and apply brand guidelines consistently.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for broadcast and digital media.
• Photography skills, including event and action photography.
• Familiarity with design for large-format displays (video boards).
• Experience in a collegiate athletics environment.
• Ability to train and mentor junior designers or student workers.
• A passion for athletics and understanding of sports culture.

📝 Enhancement Note: The requirements emphasize a strong foundation in graphic design tools, particularly Adobe Photoshop and Lightroom, and experience with social media content. The preference for athletics experience and the mention of photography/video suggest the university is looking for a candidate who can contribute across a range of visual media within their sports department. The "2+ years of experience" combined with a "Bachelor's degree" aligns with an early to mid-career professional level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating proficiency in graphic design, with a focus on dynamic and engaging visual content.
• Include examples of social media graphics, event branding, and marketing materials relevant to sports or a similar fast-paced environment.
• Highlight projects that exhibit an understanding of brand consistency and adherence to design standards.
• Provide examples of how design has been used to tell a story or enhance fan engagement.

Process Documentation:

• Ability to document design processes and workflows for team collaboration and knowledge sharing.
• Demonstrate an understanding of project management methodologies for tracking design requests and deliverables.
• Showcase experience in collaborating with teams to refine design concepts and iterate based on feedback.

📝 Enhancement Note: While not explicitly stated as a formal "portfolio requirement," the nature of a creative role, especially in sports where visual impact is key, necessitates a strong portfolio. The enhancement focuses on what would constitute a compelling portfolio for this specific role, emphasizing sports-related graphics and storytelling.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Creative Designer with 2-5 years of experience in a hybrid role within the United States, the estimated salary range is approximately $50,000 - $70,000 annually. This range can vary based on specific qualifications, experience, and the cost of living in the primary work location.

Benefits:

• Full-time employment benefits typically include health, dental, and vision insurance.
• Retirement savings plan (e.g., 401k or 403b) with potential employer match.
• Paid time off, including vacation days, sick leave, and holidays.
• Potential for tuition assistance or educational benefits, given the employer is a university.
• Opportunities for professional development and training in design and media.
• Access to university facilities and events.

Working Hours: 40 hours per week. This role requires flexible hours, including some nights and weekends, especially to cover events, practices, and changing schedules, as is typical in an athletics department.

📝 Enhancement Note: Salary is estimated based on typical compensation for a Creative Designer with 2-5 years of experience in the US market, considering the hybrid work arrangement and the employer being a university. Benefits are inferred based on standard offerings for full-time employees at educational institutions. The working hours explicitly mention flexibility and potential for non-traditional schedules.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education / Collegiate Athletics / Media & Communications Company Size: Large (Liberty University is a significant educational institution with a large student body and extensive staff). Founded: 1971 (Liberty University has a long history, providing a stable and established environment).

Team Structure:

• The Creative Designer will work within the Liberty Athletics department, likely reporting to a Creative Design Manager.
• Collaboration will occur with the Social Media Manager, other designers, and potentially marketing or communications staff.
• There is a supervisory component involving student workers and volunteers, indicating mentorship and team leadership opportunities.
• The role requires working closely with various sports teams and club representatives to fulfill their design needs.

Methodology:

• Emphasis on maintaining design standards and executing the "design vision" for Liberty Athletics.
• Collaborative approach to content creation, working closely with managers and peers.
• Data-driven insights may inform design choices, particularly for social media and fan engagement.
• Project management and deadline adherence are critical for timely content delivery.
• A creative and self-motivated approach is valued, encouraging initiative and problem-solving.

Company Website: https://www.liberty.edu/

📝 Enhancement Note: The context of Liberty University, a large Christian university with a prominent NCAA Division 1 athletics program, suggests a culture that values strong work ethic, adherence to institutional values, and a commitment to supporting athletic endeavors. The "Creative Designer for Broadcast" role is embedded within this broader organizational structure.

📈 Career & Growth Analysis

Operations Career Level: Early to Mid-Career Professional. This role is suitable for individuals who have completed their foundational education and gained 2-5 years of practical experience, ready to take on more responsibility within a specialized creative field.

Reporting Structure: The Creative Designer will report to the Creative Design Manager within the Liberty Athletics department. This provides a clear line of management and mentorship.

Operations Impact: The role directly impacts the visual branding, fan engagement, and communication effectiveness of Liberty Athletics. Strong design work contributes to the university's brand perception, recruitment efforts (for athletes and students), and donor relations. By creating compelling visuals, the designer helps tell the story of Liberty Athletics, enhancing its visibility and appeal.

Growth Opportunities:

• Skill Specialization: Deepen expertise in sports graphics, broadcast design, photography, and potentially video editing.
• Leadership Development: Gain experience in managing student workers and volunteers, a stepping stone to future team lead roles.
• Career Advancement: Potential to move into Senior Designer, Art Director, or Creative Manager roles within Liberty Athletics or other departments.
• Industry Exposure: Work within a Division 1 athletics program offers valuable experience for careers in sports marketing, media, and design.
• Cross-functional Experience: Opportunities to collaborate across different university departments.

📝 Enhancement Note: This analysis focuses on the growth trajectory within a university athletics department, emphasizing specialization in sports media and design, leadership, and the impact of creative roles on institutional goals.

🌐 Work Environment

Office Type: Hybrid. This arrangement implies a combination of remote work and on-site presence at Liberty University's campus facilities. Specific days or requirements for on-site work will likely be determined by the department and manager.

Office Location(s): Primarily on the Liberty University campus in Lynchburg, Virginia, with flexibility for remote work. The "Hybrid" designation suggests that candidates may not need to relocate entirely, but regular presence on campus is expected.

Workspace Context:

• The role involves working in a dynamic environment, potentially including both climate-controlled office settings and outdoor locations at athletics events.
• Access to necessary design software and potentially photography/videography equipment will be provided.
• Collaboration is a key aspect, requiring interaction with managers, colleagues, and student staff.
• The work schedule demands flexibility, often requiring work outside traditional business hours to accommodate events and deadlines.

Work Schedule: Full-time (40 hours/week) with required flexibility, including nights and weekends for events, practices, and urgent design needs.

📝 Enhancement Note: The "Hybrid" work arrangement is a significant factor, suggesting a need for candidates who can manage their time effectively and be present on campus when required for events or team collaboration, while also benefiting from remote work flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess qualifications and creative output.
• First Interview: Likely with the Creative Design Manager to discuss experience, creative approach, and fit with Liberty Athletics. This may include behavioral questions related to collaboration, problem-solving, and handling deadlines.
• Portfolio Review Session: A dedicated session to walk through selected portfolio pieces, discussing design rationale, process, and impact. Be prepared to explain your creative decisions and how you achieved specific outcomes.
• Skills Assessment/Challenge: Potentially a practical design challenge or a case study related to sports graphics or media content creation. This assesses problem-solving skills and ability to work under pressure.
• Final Interview: May involve meeting with higher-level athletics staff or HR to discuss overall fit and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 strong projects that best represent your skills for this specific role. Prioritize sports-related graphics, social media content, and any broadcast or video board examples.
• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used, and the final outcome. Highlight any challenges overcome.
• Quantify Impact: If possible, include metrics or anecdotal evidence of how your designs performed (e.g., engagement rates on social media, positive feedback from events).
• Brand Consistency: Emphasize your understanding of brand guidelines and how you applied them.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a website.

Challenge Preparation:

• Anticipate Sports Themes: Familiarize yourself with common design needs in collegiate athletics (game day graphics, athlete spotlights, team branding, promotional materials).
• Practice Under Time Constraints: Simulate the conditions of a design challenge by setting a timer and completing a task.
• Focus on Clarity and Execution: Prioritize creating a clear, well-executed design that meets the prompt's requirements, rather than overcomplicating it.
• Prepare Talking Points: Be ready to articulate your design choices and strategy if asked to present your work.

📝 Enhancement Note: This section outlines a typical interview process for a creative role, with specific advice tailored to a sports and university context. The emphasis on portfolio review and potential design challenges is crucial for candidates to prepare effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Specific focus on:
  • Photoshop: For image manipulation, digital graphics, and compositing.
  • Lightroom: For photo editing, color correction, and asset management.
  • Illustrator: For vector graphics, logos, and typography (highly likely to be used).
  • InDesign: For layout and print materials (potential use for brochures, flyers).
• Video Editing Software: Potentially Adobe Premiere Pro or After Effects, given the "Broadcast" title and mention of video.
• Photography Equipment: If shooting is required, familiarity with DSLR cameras and lenses.

Analytics & Reporting:

• Social Media Analytics: Understanding how to interpret data from platforms like Facebook, Instagram, and Twitter to inform design choices.
• Website Analytics: Basic understanding of how graphics perform on web pages.

CRM & Automation:

• Not directly applicable for this design role, but awareness of how design assets are deployed through marketing automation platforms or CRMs might be beneficial.

📝 Enhancement Note: The core tools are unequivocally Adobe Creative Suite, with Photoshop and Lightroom highlighted. The "Broadcast" aspect strongly implies video editing software proficiency is either required or a significant plus.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to high-quality design that represents Liberty Athletics professionally.
• Teamwork and Collaboration: Working effectively with managers, peers, and student staff to achieve collective goals.
• Christian Values: As a university, a culture rooted in Christian principles, likely emphasizing integrity, service, and ethical conduct.
• Innovation and Creativity: Encouraging new ideas and approaches to visual storytelling within the sports context.
• Adaptability: Ability to thrive in a fast-paced, ever-changing environment common in collegiate athletics.

Collaboration Style:

• A collaborative environment where ideas are shared and feedback is given constructively.
• Close work with the Creative Design Manager to align on vision and standards.
• Partnership with the Social Media Manager to ensure integrated content delivery.
• Mentorship and guidance provided to student workers, fostering a learning environment.

📝 Enhancement Note: The cultural values are inferred from Liberty University's identity as a Christian institution and its role as a major NCAA Division 1 athletics program, emphasizing excellence, collaboration, and ethical conduct.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Juggling design requests from various sports teams, the Flames Club, and social media managers simultaneously.
• Meeting Tight Deadlines: The fast-paced nature of athletics means frequent last-minute requests and tight turnaround times.
• Maintaining Brand Consistency: Ensuring all 20+ sports and associated entities adhere to brand guidelines while allowing for creative expression.
• Adapting to Changing Event Schedules: Flexibility is key as event dates, times, and requirements can shift rapidly.
• Potential for Under-resourcing: Working within an athletics department can sometimes mean resource constraints, requiring creative problem-solving.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in specialized areas like motion graphics, advanced photo retouching, or broadcast graphics.
• Sports Media Expertise: Gaining deep knowledge of the visual communication needs and trends in collegiate athletics.
• Leadership Experience: Developing management and mentorship skills through supervising student workers.
• Cross-Departmental Exposure: Learning about other facets of athletics operations, marketing, and communications.
• Professional Networking: Building connections within the sports marketing and design industry.

📝 Enhancement Note: Challenges are identified based on the typical demands of a creative role within a large university athletics department, while growth opportunities are framed around skill enhancement, leadership, and industry-specific experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design under a very tight deadline. How did you manage the pressure and what was the outcome?" (Assesses time management, problem-solving, and execution under pressure).
• "How do you ensure visual consistency across multiple platforms and for different stakeholders with varying needs?" (Tests understanding of brand management and stakeholder communication).
• "Walk us through your process for creating a social media graphic from concept to completion." (Evaluates workflow, creative process, and tool proficiency).
• "Tell us about a project where you had to overcome creative challenges or receive difficult feedback. How did you handle it?" (Assesses resilience, adaptability, and communication skills).

Company & Culture Questions:

• "What interests you about working for Liberty Athletics specifically?" (Gauges genuine interest and research into the university/program).
• "How do you see your creative style contributing to our brand identity?" (Tests alignment with institutional values and visual strategy).
• "Describe your experience or approach to working with student staff or volunteers." (Assesses mentorship and leadership potential).
• "How do you stay updated on the latest design trends, especially within sports media?" (Examines commitment to continuous learning and industry awareness).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation as a story for each project. Start with the objective, detail your approach and challenges, and conclude with the successful outcome and impact.
• Highlight Key Skills: Explicitly connect your portfolio pieces to the requirements of the job description, such as social media optimization, brand adherence, or storytelling.
• Showcase Versatility: If applicable, demonstrate your ability to work across different media (graphics, photo, video) and for various purposes (social, web, print, events).
• Be Ready for Technical Questions: Expect questions about your software usage, specific techniques, and why you made certain design choices.
• Engage and Ask Questions: Treat it as a collaborative discussion. Ask clarifying questions about the university's design needs or current projects.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's practical skills, problem-solving abilities, and cultural fit within a university athletics environment. Portfolio presentation advice is tailored to effectively showcase relevant experience.

📌 Application Steps

To apply for this Creative Designer for Broadcast position:

• Submit your application through the provided link on the Liberty University job board.
• Curate and Polish Your Portfolio: Ensure your digital portfolio is up-to-date, showcases your best work relevant to sports graphics, social media, and potentially video, and is easily accessible.
• Tailor Your Resume: Highlight achievements and responsibilities that directly align with the job description, emphasizing experience with Adobe Creative Suite, social media content creation, and any relevant athletics or broadcast experience. Use keywords from the job posting.
• Prepare Your Narrative: Practice articulating your design process, key projects, and career aspirations. Be ready to discuss your strengths and how you can contribute to Liberty Athletics' visual strategy.
• Research Liberty Athletics: Familiarize yourself with their current visual branding, social media presence, and the sports they feature. Understand their mission and values to demonstrate a strong cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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