Creative Designer

📍 Job Overview

Job Title: Creative Designer Company: Iron Horse Location: Portland, Oregon, United States Job Type: Full-Time Category: Marketing Operations / Creative Design Date Posted: January 13, 2026 Experience Level: Mid-Senior Level (4-6 years) Remote Status: Fully Remote (US-based candidates only)

🚀 Role Summary

• Drive demand for B2B brands by creating high-impact campaign and web experiences.
• Translate creative strategy into visually compelling and performance-driven digital assets.
• Collaborate cross-functionally to ensure creative aligns with business objectives and measurable growth outcomes.
• Optimize user journeys and conversion rates through data-informed design iterations.
• Contribute to the development and maintenance of scalable design systems and toolkits.

📝 Enhancement Note: While the title is "Creative Designer," the responsibilities and required skills clearly indicate a specialized role focused on performance marketing, demand generation, and B2B web experiences, aligning it closely with Marketing Operations and Revenue Operations functions. The emphasis on conversion, analytics, and measurable outcomes is key.

📈 Primary Responsibilities

• Design and execute creative assets for demand generation and performance marketing campaigns, including landing pages, marketing website updates, and supplementary visuals.
• Apply campaign concepts and brand systems across digital experiences to enhance conversion rates, engagement, and pipeline generation.
• Develop and contribute to modular design systems and campaign toolkits to ensure brand consistency and accelerate deployment across various channels.
• Translate creative direction into clear, user-friendly web layouts, components, and visual patterns optimized for digital performance and user experience.
• Partner with strategy and analytics teams to inform and support A/B testing, Conversion Rate Optimization (CRO) initiatives, and data-driven creative iteration.
• Collaborate closely with developers to ensure accurate, responsive, and high-quality implementation of web designs.
• Utilize feedback, analytics insights, and testing results to continuously refine and improve creative assets over time.
• Conduct quality assurance (QA) checks, ensure adherence to accessibility standards, and make performance-aware design decisions.
• Work cross-functionally with account management, content, engineering, analytics, and strategy teams to deliver projects on time and within budget, with a clear line to measurable business outcomes.
• Champion studio innovation by sharing thought leadership, showcasing new approaches, and developing repeatable best practices for design and campaign execution.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic application, focusing heavily on performance metrics and cross-functional collaboration, which are core tenets of effective Marketing Operations and GTM strategies.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Web Design, or a related field is often preferred for roles of this nature. Equivalent practical experience will be strongly considered. Experience: 4 to 6 years of progressive experience in B2B digital design, web design, or campaign creative, with a significant focus on performance marketing and demand generation initiatives.

Required Skills:

• Proven expertise in web design and campaign creative for demand generation and performance marketing.
• Strong understanding of how creative elements influence acquisition, conversion, and engagement across the entire customer funnel.
• Deep understanding of design craft, including typography, layout, visual hierarchy, and motion design principles.
• High proficiency in Figma, including advanced use of components, shared libraries, and design system management.
• Demonstrated experience designing marketing websites and landing pages.
• Working knowledge of Webflow as a primary delivery platform for web experiences.
• Solid grasp of conversion-focused design principles, web accessibility standards (e.g., WCAG), and responsive design techniques.
• Familiarity with analytics platforms, CRO methodologies, and experimentation frameworks for evaluating web and campaign performance.
• Excellent project management skills, with the ability to manage multiple priorities effectively in a fast-paced, collaborative environment.
• Strong communication and collaboration skills, capable of aligning with cross-functional partners and incorporating feedback.
• A detail-oriented, reliable, and proactive approach to design execution and problem-solving.

Preferred Skills:

• Experience with A/B testing and CRO tools (e.g., Optimizely, Google Optimize, VWO).
• Familiarity with user research and usability testing methodologies.
• Basic understanding of HTML/CSS to inform design feasibility and developer collaboration.
• Experience working within an agency or studio environment servicing multiple B2B clients.
• Portfolio showcasing successful campaigns and web experiences that drove measurable business results.

📝 Enhancement Note: The emphasis on Figma, Webflow, CRO, and analytics directly points to the operational aspects of creative design, requiring a candidate who can not only create visually appealing assets but also ensure they perform and integrate seamlessly into marketing technology stacks and workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 B2B campaign or web design projects that demonstrate a clear understanding of demand generation and performance marketing goals.
• For each project, clearly articulate the initial challenge, the creative strategy employed, your specific role and contributions, and the measurable outcomes achieved (e.g., conversion rate improvements, lead generation increases, engagement metrics).
• Include examples of how you've applied brand systems and campaign concepts across various digital touchpoints.
• Demonstrate proficiency in Figma, ideally by including examples of design system components, interactive prototypes, or collaborative design workflows.
• Highlight experience with Webflow, either through direct project examples or by discussing your understanding of its capabilities for campaign and website delivery.

Process Documentation:

• Be prepared to discuss your process for translating creative briefs into actionable design concepts.
• Articulate your workflow for collaborating with strategy, analytics, and development teams.
• Describe how you incorporate performance data, A/B test results, and user feedback into iterative design improvements.
• Detail your approach to ensuring design quality, accessibility compliance, and responsive implementation.

📝 Enhancement Note: Operations-focused roles, even creative ones, often require candidates to demonstrate not just outputs but also the systematic processes and strategic thinking behind them. A portfolio that highlights A/B testing, CRO, and data-driven iteration is crucial for this role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Creative Designer with 4-6 years of experience in a high-cost-of-living area like Portland, OR, and the fully remote US-based nature of the role, the estimated salary range is $75,000 - $100,000 per year. This range accounts for the specialized B2B performance marketing focus, required tool proficiencies (Figma, Webflow), and the strategic collaboration expected.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.
• Generous Paid Time Off (PTO), including a dedicated birthday holiday.
• Parental Leave policy.
• Mental Health Resources and support.
• 401(k) retirement savings plan.
• Basic Life Insurance coverage.
• Flexible Spending Account (FSA) for healthcare and dependent care expenses.
• Long-Term and Short-Term Disability Insurance.
• Eligibility for a discretionary annual bonus.

Working Hours: Standard U.S. business hours (typically 9:00 a.m. to 5:00 p.m. in your designated time zone). Flexibility may be required occasionally for team collaboration. Periodic travel may be necessary for team meet-ups, training, or in-person meetings with advance notice.

📝 Enhancement Note: Salary estimation is based on aggregated data from industry salary surveys, cost of living indices for major US cities, and specific requirements for B2B performance marketing design roles. The bonus eligibility adds to the total compensation potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Web Development (Specializing in Webflow Enterprise solutions). Company Size: While not explicitly stated, Breezy HR typically lists company sizes. Given the context of an "Enterprise practice," Iron Horse likely operates as a mid-sized agency or a significant division within a larger organization, potentially ranging from 50-250 employees. This size offers a balance of established processes with agile decision-making. Founded: The company description mentions "Iron Horse Studio is the Webflow Enterprise practice inside Iron Horse," and "Iron Horse" was founded at an unspecified date, but the emphasis on "AI-forward thinking" and "advanced tools" suggests a modern, forward-looking organization.

Team Structure:

• The Creative Designer will likely be part of the Iron Horse Studio team, which focuses on Webflow Enterprise solutions.
• This team is described as collaborating closely with strategy, analytics, and delivery teams, indicating a cross-functional structure.
• Reporting is likely to a Creative Director, Design Lead, or Head of Studio, with direct collaboration across various departments including Account Management, Content, Engineering, Analytics, and Strategy.

Methodology:

• AI-Forward Thinking: Integration of AI tools and methodologies into creative and strategic processes.
• Rapid Experimentation: Embracing iterative development and testing to quickly learn and optimize.
• Outcome-Focused Strategies: Prioritizing strategies that deliver measurable business impact and tangible results.
• Design Craft & Demand Generation Integration: A core philosophy where aesthetic quality and performance marketing effectiveness are equally valued and intertwined.
• Collaborative Culture: Emphasis on teamwork, knowledge sharing, and cross-functional synergy.

Company Website: https://ironhorse.io/ and https://studio.ironhorse.io/

📝 Enhancement Note: The company's focus on Webflow Enterprise, AI, and rapid experimentation suggests a dynamic, technology-driven environment that values innovation and measurable results, which is highly relevant for operations-minded professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level. It requires significant independent contribution and the ability to translate strategic goals into tangible creative outputs. The expectation is for the designer to not just execute but also to inform and optimize through their design expertise and understanding of performance marketing.

Reporting Structure: The Creative Designer will report to a leadership role within Iron Horse Studio, such as a Creative Director or Design Manager. They will work closely with cross-functional leads in Strategy, Analytics, and Delivery.

Operations Impact: The Creative Designer plays a critical role in the go-to-market (GTM) engine by creating the visual assets that drive customer acquisition and conversion. Their work directly impacts demand generation, lead quality, and ultimately, revenue. By optimizing landing pages and campaign creative based on data, they contribute directly to improving conversion rates and marketing ROI.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven web design, B2B demand generation creative, or specific Webflow development integration.
• Leadership: Progress into a Senior Creative Designer role, leading projects, mentoring junior designers, or taking on more strategic creative direction.
• Cross-Functional Mastery: Develop a stronger understanding of analytics, CRO, and marketing strategy, potentially transitioning into a hybrid creative operations or GTM strategy role.
• Studio Innovation: Contribute to the development of new design methodologies, AI integrations, or repeatable best practices that shape the studio's future offerings.
• Client-Facing Opportunities: As experience grows, opportunities to present creative work and strategies directly to clients may arise.

📝 Enhancement Note: The role offers a clear path for growth within a specialized agency environment, allowing for both creative deepening and strategic expansion into operations-adjacent responsibilities.

🌐 Work Environment

Office Type: This is a fully remote position, meaning candidates work from their own home office. Office Location(s): While the role requires candidates to reside in the United States, there is no specific office location they must report to. The company operates remotely.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration through digital tools and scheduled meetings. Expect frequent interaction with team members across different functions.
• Operations Tools & Technology: Access to and proficiency with a robust digital toolset, including Figma for design, Webflow for delivery, and various communication/project management platforms.
• Operations Team Interaction: Regular participation in virtual team meetings, design critiques, and cross-functional project discussions to ensure alignment and drive collective success.

Work Schedule: The standard 40-hour work week is expected, with flexibility to manage personal schedules as long as core business hours are covered for collaboration. This allows for effective management of design cycles, data analysis, and team synchronization.

📝 Enhancement Note: The remote nature requires strong self-discipline and proactive communication skills, essential for maintaining operational efficiency in a distributed team setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications against the core requirements.
• Portfolio Presentation & Discussion: A session where you will present selected pieces from your portfolio, discussing your process, strategic thinking, and the impact of your work. Be prepared to articulate how your designs align with performance marketing goals and B2B demand generation.
• Skills Assessment / Design Challenge: You may be given a small design exercise or a hypothetical scenario to assess your problem-solving skills, approach to constraints (like accessibility or performance), and proficiency with tools like Figma.
• Cross-Functional Interviews: Meetings with members from strategy, analytics, or engineering teams to evaluate your collaboration style, communication, and understanding of how design integrates with broader GTM efforts.
• Final Interview: A discussion with hiring leadership to assess cultural fit, long-term potential, and alignment with the company's vision.

Portfolio Review Tips:

• Focus on Impact: Prioritize projects that demonstrate quantifiable results (e.g., "Increased landing page conversion rate by X%," "Generated Y leads through campaign Z").
• Showcase Process: Clearly explain your thought process, design decisions, and how you leveraged data or feedback. Use case study formatting to guide the reviewer.
• Highlight B2B & Performance: Ensure your portfolio prominently features B2B examples and clearly shows how your creative work supports demand generation and performance marketing objectives.
• Figma & Webflow Integration: If possible, include interactive Figma prototypes or discuss your experience with Webflow implementation.
• Conciseness: Be prepared to present your strongest, most relevant work efficiently.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly read and understand the brief, paying attention to target audience, goals, and constraints.
• Think Strategically: Frame your approach around business objectives and performance metrics, not just aesthetics.
• Communicate Clearly: Practice articulating your design rationale and process concisely. For remote interviews, ensure your audio/video setup is reliable.

📝 Enhancement Note: For operations-centric roles, demonstrating a data-driven approach and the ability to translate business goals into actionable design solutions is as important as creative talent.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, component-based design systems, prototyping, and collaborative workflows. Expect advanced usage, including auto-layout, variants, and library management.
• Webflow: Critical as the primary delivery platform. Proficiency in designing within and for Webflow, understanding its capabilities and limitations for responsive and performant websites, is key.

Analytics & Reporting:

• Google Analytics (or similar): Familiarity with interpreting web analytics data to inform design decisions and measure performance.
• A/B Testing & CRO Tools (e.g., Optimizely, VWO, Google Optimize): Understanding how designs are tested and optimized for conversion.

CRM & Automation:

• While not directly managing CRM, an understanding of how marketing campaigns and website interactions feed into CRM systems (like Salesforce, HubSpot) and inform demand generation funnels is beneficial.

📝 Enhancement Note: Proficiency in Figma and Webflow is non-negotiable for this role, positioning it firmly within the operational execution of digital marketing strategies.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A commitment to high standards in design execution, ensuring both aesthetic appeal and functional integrity.
• Performance-Driven: A focus on measurable outcomes, where design decisions are informed by and contribute to business goals like demand generation and conversion.
• Collaboration & Transparency: Open communication and teamwork across disciplines to achieve shared objectives.
• Innovation & Experimentation: A willingness to explore new technologies (like AI), methodologies, and creative approaches to drive effectiveness.
• Efficiency & Speed: Balancing quality with the need for rapid iteration and timely delivery in a fast-paced agency environment.

Collaboration Style:

• Cross-Functional Integration: Actively working with strategists, analysts, developers, and content creators to ensure cohesive project execution.
• Feedback Culture: Embracing constructive feedback from peers and stakeholders to refine work and foster continuous improvement.
• Knowledge Sharing: Contributing to a learning environment by sharing insights, best practices, and learnings from projects.

📝 Enhancement Note: The company's values highlight a blend of creative excellence and operational efficiency, which is a hallmark of successful GTM and Revenue Operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Expression with Performance: Creatively expressing a brand while ensuring designs are optimized for conversion and user engagement.
• Rapid Iteration Cycles: Adapting to fast-paced project timelines and the need for quick turnarounds on creative assets and updates.
• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting.
• Keeping Pace with Technology: Staying current with evolving design tools, web technologies (especially Webflow), and AI advancements impacting creative workflows.

Learning & Development Opportunities:

• Specialized Training: Access to learning programs and resources focused on Webflow, performance marketing design, and emerging AI tools.
• Cross-Functional Exposure: Opportunities to learn from and collaborate with experts in strategy, analytics, and development, broadening your understanding of the GTM ecosystem.
• Mentorship: Potential for mentorship from senior creative leaders or opportunities to mentor junior team members as you grow.
• Industry Conferences & Certifications: Support for attending relevant industry events or pursuing certifications that enhance your skill set.

📝 Enhancement Note: The role encourages continuous learning, essential for staying relevant in the rapidly evolving digital marketing and design landscape, particularly with the emphasis on AI and performance optimization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand aesthetics with strict performance metrics for a B2B campaign. How did you approach this, and what was the outcome?" (Focus on your process, data utilization, and measurable results.)
• "Walk us through your process for designing a high-converting landing page. What key elements do you focus on, and how do you collaborate with analytics and development teams?" (Highlight your understanding of conversion principles, user flow, and cross-functional partnership.)
• "How do you approach incorporating user feedback and A/B test results into your design iterations? Provide an example." (Demonstrate your adaptability and data-informed design methodology.)

Company & Culture Questions:

• "What interests you about Iron Horse's approach to integrating design craft with demand generation, especially within the Webflow Enterprise space?" (Show you've researched their niche and philosophy.)
• "How do you thrive in a collaborative, fast-paced, remote environment? Describe your preferred communication and collaboration methods." (Assess your fit for their operational style.)
• "How do you stay updated on design trends, new technologies like AI, and performance marketing best practices?" (Highlight your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure Each Case Study: For each project presented, follow a clear narrative: The Challenge -> Your Role & Strategy -> The Solution (Design) -> The Results (Metrics).
• Quantify Impact: Whenever possible, use numbers and data to illustrate the success of your designs.
• Highlight Figma & Webflow: Be ready to demonstrate your proficiency with these tools, perhaps by showing interactive prototypes or discussing specific Webflow implementation considerations.
• Focus on B2B & Performance: Tailor your examples to showcase your experience with B2B clients and campaigns aimed at demand generation and conversion.

📝 Enhancement Note: Interview preparation should emphasize not just creative skills but also strategic thinking, data literacy, and operational efficiency, reflecting the role's integration into GTM and revenue-driving efforts.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Breezy HR.
• Curate Your Portfolio: Select 2-3 of your strongest B2B campaign or web design projects that clearly demonstrate your experience with demand generation, performance marketing, and conversion optimization. Ensure each project includes a discussion of strategy, your role, and measurable outcomes.
• Tailor Your Resume: Highlight keywords from the job description, such as "B2B digital design," "campaign creative," "performance marketing," "demand generation," "Figma," "Webflow," "CRO," and "analytics." Quantify your achievements whenever possible.
• Prepare Your Presentation: Practice walking through your portfolio case studies concisely, focusing on your strategic approach and the business impact of your work. Be ready to discuss your design process and collaboration style.
• Research Iron Horse: Understand their focus on Webflow Enterprise, AI integration, and their philosophy of merging design craft with demand generation. Prepare thoughtful questions about their culture, projects, and growth opportunities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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