Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Westmont Hospitality Group (Parq Casino)

Location: Vancouver, British Columbia, Canada

Job Type: Full Time - Salary

Category: Marketing Operations / Creative Services

Date Posted: March 13, 2026

Experience Level: Entry Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for the end-to-end creation of engaging campaign and brand assets across digital, print, and in-venue channels to support Parq Casino’s marketing initiatives.

• Upholds and applies Parq Casino’s brand guidelines to ensure a cohesive, bold, and polished brand presence across all creative outputs.

• Collaborates closely with stakeholders across Marketing and other departments to translate creative briefs into effective visual solutions that support demand generation, thought leadership, and broader marketing objectives.

• Designs dynamic motion graphics for digital platforms and large-format arena screens to enhance audience engagement and in-venue experiences.

📝 Enhancement Note: This role is positioned as an entry-level to junior designer position, indicated by the 1-3 years of experience requirement and the focus on execution rather than strategic campaign development. The emphasis on "end-to-end creation" and "managing multiple projects" suggests a need for strong organizational skills and the ability to work independently within defined brand parameters. The inclusion of "casino industry" and specific BCLC/GPEB certifications points to a regulated environment requiring adherence to specific compliance standards.

📈 Primary Responsibilities

• Design and produce high-quality creative assets for various marketing channels, including digital advertisements, social media graphics, landing page visuals, presentations, event collateral, and in-venue signage.

• Ensure strict adherence to Parq Casino's brand identity, guidelines, and visual standards across all designed materials.

• Develop and execute dynamic motion graphics for digital platforms and large-format displays, enhancing campaign impact and audience engagement.

• Collaborate effectively with marketing managers and other department stakeholders to understand project requirements, provide creative input, and deliver designs that align with business goals.

• Manage and maintain strong relationships with external vendors, including coordinating project scope, obtaining quotes, issuing purchase orders, and overseeing project execution to ensure timely and high-quality deliverables.

• Efficiently manage multiple design projects simultaneously, prioritizing tasks, meeting deadlines, and maintaining meticulous file organization and version control.

• Translate creative briefs into compelling visual narratives, demonstrating an understanding of marketing objectives and audience engagement strategies.

• Contribute to workflow optimization by providing clear inputs and collaborating with team members to streamline the design and approval process.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. The emphasis on vendor management, workflow efficiency, and managing multiple projects suggests the need for practical project management skills, not typically found in purely creative roles. The mention of "systems thinking for scalable design" hints at an expectation for understanding design systems, even at an early career stage.

🎓 Skills & Qualifications

Education:

Experience:

• 1-3 years of professional graphic design experience, with a preference for in-house marketing or agency environments.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional design output.

• Advanced experience and proficiency with Canva for rapid asset creation and team collaboration.

• Strong understanding of typography, layout, composition, and visual hierarchy.

• Excellent ability to translate creative briefs into effective and engaging visual designs.

• Proven ability to maintain brand consistency and apply brand guidelines rigorously.

• Strong communication and interpersonal skills, with the ability to receive and incorporate feedback effectively.

• Exceptional organizational and time management skills to handle multiple deadlines and deliverables.

Preferred Skills:

• Experience designing dynamic motion graphics for digital platforms and large-format screens.

• Familiarity with design systems and principles for scalable design applications.

• Experience in the casino, hospitality, or entertainment industry.

• Knowledge of BCLC (British Columbia Lottery Corporation) and GPEB (Gaming Policy and Enforcement Branch) regulations and requirements.

• Ability to obtain and maintain necessary certifications such as Serving It Right.

📝 Enhancement Note: The advanced requirement for Canva, alongside Adobe Creative Suite, suggests a need for versatility in design tools, catering to both high-fidelity brand work and more agile, template-driven content. The explicit mention of BCLC/GPEB certifications indicates a highly regulated environment where compliance is paramount, requiring designers to be aware of and adhere to specific industry standards.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of design work, with a strong emphasis on digital and print assets created in a fast-paced environment.

• Examples demonstrating proficiency in applying brand guidelines consistently across various campaign materials.

• Case studies or examples highlighting the design process from concept to final execution for specific marketing initiatives.

• Visuals that illustrate the ability to create engaging content for social media, digital ads, and landing pages.

Process Documentation:

• Evidence of efficient workflow management and project organization, such as examples of file naming conventions, version control practices, or project timelines.

• Examples of cross-functional collaboration, illustrating how design solutions were developed in partnership with marketing teams or other stakeholders.

• Demonstrations of how feedback was incorporated into design iterations to achieve optimal results.

📝 Enhancement Note: For this role, the portfolio should not only showcase creative output but also evidence of process and efficiency. Given the fast-paced nature and vendor management responsibilities, demonstrating how the candidate manages their workflow, collaborates, and incorporates feedback will be crucial. A focus on how designs directly supported marketing objectives and brand consistency will be highly valued.

💵 Compensation & Benefits

Salary Range: $60,000 - $70,000 CAD per year.

Benefits:

• Extended Health and Dental Benefits

• RSP/RRSP Matching contributions

• Employee and Family Assistance Program (EFAP) for confidential support services.

• Tuition Reimbursement program to support ongoing professional development.

• 20% discount at Parq Food & Beverage Outlets.

• Discounted rates at various local businesses within the community.

• Opportunities to participate in volunteer initiatives.

• Comprehensive Employee Recognition Program to celebrate achievements.

• Clear opportunities for career growth and development within the organization.

• Access to company-wide events and team-building activities.

• Refer a Friend Program, offering rewards for successful referrals.

Working Hours: The role is full-time, typically requiring 40 hours per week. While specific schedules may vary, standard business hours are expected, with potential for occasional flexibility to meet project deadlines.

📝 Enhancement Note: The salary range of $60,000-$70,000 CAD is competitive for an entry-level to junior graphic designer role in Vancouver, considering the specialized industry and required skills. The benefits package is robust, offering comprehensive health, financial, and professional development support, which is attractive for long-term career engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Entertainment (Casino)

Company Size: Westmont Hospitality Group is a large organization, but this specific role is within Parq Casino, a prominent entertainment venue in Vancouver. The company culture likely blends the professional standards of a large hospitality group with the dynamic, customer-focused environment of a casino.

Founded: Parq Vancouver opened in 2017, making it a relatively modern entertainment complex. Westmont Hospitality Group has a longer history, founded in 1995, indicating a stable and experienced organizational backing.

Team Structure:

• The Marketing Graphic Designer will report to the Marketing Manager, indicating a direct line of leadership within the marketing department.

• Collaboration is expected across various casino departments, suggesting a matrixed reporting or project-based interaction model with teams like operations, events, and F&B.

Methodology:

• Design work will likely follow a structured workflow, from brief intake and concept development to asset creation, stakeholder review, and final delivery.

• Emphasis on brand consistency and adherence to guidelines suggests a process that prioritizes brand integrity.

• The need for motion graphics and digital assets points to a modern marketing approach, integrating technology and dynamic content.

Company Website: https://whg.com/ and https://www.parqvancouver.com/

📝 Enhancement Note: The company culture at Parq Casino is likely vibrant and fast-paced, reflecting the entertainment industry. As part of Westmont Hospitality Group, there's an underlying structure and emphasis on operational excellence and guest experience. The mention of "connection, care, responsibility and sustainability" and the "Workplace Inclusion Champion Award" suggests a commitment to diversity, inclusion, and ethical business practices. The acknowledgment of the traditional territories of Indigenous peoples highlights a commitment to reconciliation.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as an Entry-Level to Junior Graphic Designer. It focuses on executing design tasks under the guidance of a Marketing Manager, with opportunities to develop core design skills and gain experience in a complex, regulated industry.

Reporting Structure: The Marketing Graphic Designer reports directly to the Marketing Manager. This provides a clear reporting line for guidance, feedback, and performance evaluation. Collaboration will extend to various other departments within Parq Casino, requiring effective cross-functional communication.

Operations Impact: While primarily a creative role, the graphic designer's work directly impacts the visual communication and brand perception of Parq Casino. High-quality, on-brand assets are crucial for attracting customers, promoting events, and reinforcing the casino's premium image. Effective visual marketing contributes significantly to demand generation and overall revenue objectives.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas like motion graphics for digital platforms or large-format event collateral.

• Industry Acumen: Gaining valuable experience within the highly regulated casino and hospitality sector, understanding unique marketing challenges and compliance requirements.

• Career Progression: Potential to advance to a Senior Graphic Designer role, or to move into related marketing functions such as Digital Marketing Specialist or Brand Manager, depending on demonstrated skills and interests.

• Mentorship: Learning from experienced marketing professionals and potentially contributing to the development of junior designers in the future.

📝 Enhancement Note: The clear path for growth involves mastering core design skills, understanding the nuances of the hospitality/casino industry, and potentially specializing in high-demand areas like motion graphics. The company's stated commitment to "growth and development" suggests that internal promotion and training are encouraged.

🌐 Work Environment

Office Type: The role is on-site at Parq Casino in Vancouver, BC. This implies working within a vibrant, dynamic, and potentially high-traffic entertainment venue. The workspace will likely be integrated within the casino's marketing department offices.

Office Location(s): Parq Vancouver is located in downtown Vancouver, BC, a central and accessible urban location.

Workspace Context:

• Collaborative Environment: The marketing team likely operates collaboratively, fostering an environment where ideas are shared and feedback is exchanged. The designer will interact with marketing managers and potentially other creative professionals.

• Tools and Technology: Access to modern design software (Adobe Creative Suite, Canva) and potentially specialized hardware for design and animation tasks. The role also involves interaction with large-format display systems for motion graphics.

• Operations Team Interaction: Regular interaction with various departments across the casino is expected, requiring effective communication and understanding of different operational needs. This could include collaborating with event teams, F&B outlets, and casino operations for specific collateral needs.

Work Schedule: The role is full-time, typically 40 hours per week. While standard business hours are expected, the nature of the entertainment industry may require occasional flexibility to meet event deadlines or campaign launch dates.

📝 Enhancement Note: Working on-site at a casino means being immersed in a lively atmosphere. The workspace is expected to be professional and equipped with the necessary design tools. Collaboration is key, both within the marketing team and across other departments, requiring the designer to be adaptable and communicative.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess basic qualifications and creative aptitude. Candidates should ensure their portfolio clearly demonstrates the required skills and experience.

• First Interview: Likely with the Hiring Manager (Marketing Manager) to discuss experience, design philosophy, workflow, and cultural fit. Be prepared to walk through key portfolio pieces.

• Skills Assessment/Creative Challenge: Potential for a design exercise or a take-home challenge to evaluate practical design skills, problem-solving abilities, and adherence to brand guidelines under timed conditions.

• Final Interview: May involve meeting with other marketing team members or department heads to confirm fit and discuss the role's strategic importance.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects that highlight your versatility across digital, print, and motion graphics.

• Highlight Process: For key projects, include a brief overview of the brief, your design process, challenges faced, and how you arrived at the final solution. Emphasize brand consistency and how your design met marketing objectives.

• Demonstrate Tool Proficiency: Clearly indicate which software was used for each project, especially Adobe Creative Suite and Canva.

• Tailor to the Role: Include examples that align with the casino/hospitality industry or demonstrate experience in fast-paced environments.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear project titles, descriptions, and high-quality visuals.

Challenge Preparation:

• Understand Brand Guidelines: Thoroughly review Parq Casino's brand guidelines (if available publicly) or be prepared to quickly grasp and apply them during a challenge.

• Focus on Objectives: If given a brief, identify the core marketing objective and target audience. Design with these in mind.

• Efficiency and Execution: Demonstrate an ability to produce clean, polished work efficiently. Pay attention to detail, typography, and layout.

• Motion Graphics Practice: If motion graphics are a focus, practice creating short, impactful animations within common digital formats.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to articulate their design choices, process, and how they manage their workload. The potential for a creative challenge means practicing design tasks under pressure and demonstrating an understanding of brand application is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop (image manipulation, digital graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for print collateral, presentations).

• Canva: Advanced experience is a key requirement, indicating its frequent use for creating campaign assets, social graphics, and potentially internal marketing materials.

• Motion Graphics Software: While not explicitly listed, experience with Adobe After Effects or similar tools would be highly beneficial for designing dynamic motion graphics.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core responsibilities of a graphic designer, but awareness of how marketing automation platforms or CRMs are used to deploy digital assets can provide context for design requirements.

📝 Enhancement Note: The emphasis on both Adobe Creative Suite and Canva highlights a need for versatility. Candidates proficient in both will be highly desirable. The company likely uses these tools for efficient content creation and brand management across various channels.

👥 Team Culture & Values

Operations Values:

• Connection & Care: Fostering positive relationships within the team and with stakeholders, showing empathy in collaborations.

• Responsibility: Taking ownership of design projects from inception to completion, ensuring quality and timely delivery.

• Sustainability: While not directly tied to design, this value suggests an awareness of broader company initiatives, potentially influencing design choices for eco-friendly materials or campaigns.

• Inclusion: Valuing diverse perspectives and ensuring designs are accessible and representative.

• Data-Driven Approach (Implied): While a creative role, understanding how design impacts marketing metrics (e.g., engagement, conversions) is crucial for effective contribution.

Collaboration Style:

• Cross-functional Integration: Active collaboration with marketing managers and other departments to translate needs into visual assets. This requires strong communication and the ability to present and defend design choices.

• Feedback-Oriented: A culture that encourages constructive feedback and iteration to refine designs and achieve optimal outcomes.

• Efficiency-Focused: Working within defined workflows to ensure timely delivery of high-quality assets, especially in a fast-paced entertainment environment.

📝 Enhancement Note: The team culture at Parq Casino emphasizes a blend of professionalism, creativity, and customer focus. The values of connection, care, and responsibility, coupled with an award for workplace inclusion, suggest a supportive and ethical work environment. The designer will need to be a team player who can collaborate effectively and adapt to the dynamic pace of the entertainment industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Delivering innovative designs while strictly adhering to established brand guidelines and regulatory requirements.

• Managing Multiple Stakeholder Demands: Juggling feedback and requirements from various departments, each with potentially different priorities.

• Pace of the Entertainment Industry: Adapting to constantly evolving marketing campaigns, promotions, and event needs in a fast-paced environment.

• Technical Versatility: Staying proficient with evolving design software and techniques, including motion graphics and digital asset creation.

Learning & Development Opportunities:

• Specializing in Motion Graphics: Developing advanced skills in animation and motion design for impactful digital and large-format campaigns.

• Industry-Specific Design: Deepening knowledge of design best practices within the regulated casino and hospitality sectors.

• Cross-Functional Exposure: Gaining a broader understanding of marketing strategy and operations by working closely with different teams.

• Professional Certifications: Pursuing further training or certifications relevant to design software or marketing principles.

📝 Enhancement Note: This role offers significant opportunities to grow within a dynamic industry. The primary challenge will be navigating the blend of creative freedom and strict brand/regulatory adherence. The learning curve will involve mastering industry-specific design needs and developing advanced skills in areas like motion graphics.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final asset delivery." (Focus on workflow, collaboration, and feedback incorporation.)

• "How do you ensure brand consistency across multiple design projects and channels?" (Highlight your understanding of brand guidelines and systematic approach.)

• "Tell me about a time you had to manage conflicting feedback from different stakeholders. How did you resolve it?" (Demonstrate problem-solving and communication skills.)

• "How do you prioritize your workload when managing multiple design projects with competing deadlines?" (Showcase your time management and organizational skills.)

Company & Culture Questions:

• "What excites you about working in the casino and hospitality industry, specifically at Parq Casino?" (Research Parq's brand, offerings, and values.)

• "How do you contribute to a positive and inclusive team environment?" (Align with the company's stated values.)

Portfolio Presentation Strategy:

• Storytelling: For each project, craft a brief narrative: the problem/objective, your role/process, the solution, and the outcome/impact.

• Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency in Adobe Creative Suite, Canva, typography, layout, and motion graphics (if applicable).

• Brand Adherence: Show examples where you successfully applied brand guidelines, or explain how you would approach them for Parq Casino.

• Efficiency: Briefly mention how you managed your time or workflow for specific projects.

• Engagement: Be ready to discuss your design choices and answer questions about your creative decisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also the operational skills required for this role: organization, efficiency, collaboration, and adherence to brand/regulatory standards. Be ready to speak to your portfolio projects in detail, emphasizing process and results.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided ADP link.

• Customize your Resume: Tailor your resume to highlight relevant experience in graphic design, digital assets, brand consistency, and proficiency with Adobe Creative Suite and Canva. Quantify achievements where possible (e.g., "Designed 50+ social media graphics per month").

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and showcases a range of your best work, particularly digital and print assets, and any motion graphics. Be ready to present specific case studies that demonstrate your process and problem-solving skills.

• Research Parq Casino: Familiarize yourself with Parq Casino's brand, current marketing campaigns, and overall offerings. Understand their target audience and the competitive landscape in Vancouver's entertainment sector.

• Practice Interview Responses: Prepare to answer questions about your design process, brand application, time management, and collaboration skills, using examples from your experience and portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.