Content Designer (m/f/x)

📍 Job Overview

Job Title: Content Designer (m/f/x)
Company: Carhartt WIP
Location: Berlin, Germany
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: February 19, 2026
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• Drive creative content strategy and execution for digital channels, including social media, website, and direct-to-consumer (DTC) platforms.
• Develop compelling visual concepts, micro-campaigns, and graphic assets that align with brand identity and marketing objectives.
• Design engaging user experiences for email campaigns, landing pages, and website interfaces to optimize customer journeys.
• Collaborate closely with the Art Director and creative team to produce high-quality, innovative design solutions.
• Contribute to a dynamic creative environment by actively generating new ideas and challenging existing paradigms.

📝 Enhancement Note: While the role is titled "Content Designer," its responsibilities in designing for DTC channels, CRM, email campaigns, and website visuals, coupled with the need for strategic concept development, place it within the broader scope of Marketing Operations and Creative Operations, focusing on the execution and optimization of digital content assets.

📈 Primary Responsibilities

• Support the editorial team in conceptualizing and executing digital content strategies.
• Design visually appealing and brand-consistent content for social media platforms, ensuring high engagement rates.
• Create and optimize website visuals and landing page designs to enhance user experience and conversion rates.
• Develop graphic assets and creative materials for CRM initiatives, including email campaigns and promotional materials.
• Conceptualize and design micro-campaigns that effectively communicate brand messaging and product features.
• Work collaboratively with the Art Director to translate creative briefs into impactful visual designs.
• Proactively contribute innovative ideas and creative solutions to ongoing projects and team discussions.
• Manage design projects from initial concept through to final execution and deployment.
• Ensure all designed content adheres to brand guidelines and maintains a high standard of quality.
• Stay abreast of industry trends in street culture, fashion, technology, and design to inform creative output.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, typical for a mid-level designer in a fast-paced consumer brand environment. The emphasis on "micro-campaigns" and "DTC channels" suggests a focus on agile content deployment and direct customer engagement, requiring strong understanding of performance metrics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected for roles requiring several years of experience in editorial and visual design.

Experience: Several years of professional experience in (digital) editorial design, visual concept development, and content creation. Proven track record in developing visual identities and executing integrated digital campaigns.

Required Skills:

• Expertise in common design tools: Adobe Photoshop, Adobe Illustrator, and Figma.
• Strong proficiency in visual design principles, layout, typography, and color theory.
• Proven experience in content creation and engaging storytelling through visual mediums.
• Skill in designing for social media, website interfaces, and DTC platforms.
• Experience in creating graphic assets for CRM and email marketing campaigns.
• Detail-oriented approach with a focus on precision in handling and maintaining visual assets.
• Open-minded, curious, and eager to explore innovative creative approaches.
• Highly collaborative and effective in close partnerships with creative teams.
• Good internal and external communication skills.
• Fluent in English and German (written and spoken).

Preferred Skills:

• Good understanding of Adobe After Effects for animation and motion graphics.
• Familiarity with general animation techniques.
• Deep understanding of street culture, fashion, technology, and innovative design trends.
• Experience working within the fashion or lifestyle industry.
• Knowledge of UX/UI principles for web and mobile design.

📝 Enhancement Note: The specific mention of Figma, Photoshop, and Illustrator, alongside After Effects, indicates a need for a versatile designer proficient in both static and motion graphics. The requirement for fluency in both English and German is crucial for effective collaboration within the Berlin-based team and potentially with regional stakeholders.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design projects, with a strong emphasis on social media content, website visuals, and DTC channel assets.
• Case studies demonstrating the development of visual concepts and identities from ideation to execution.
• Examples of micro-campaigns, illustrating strategic thinking and creative problem-solving.
• Designs for email campaigns and landing pages, highlighting user experience and conversion-oriented approaches.
• Evidence of proficiency in core design tools (Photoshop, Illustrator, Figma) and any animation/motion graphics work (After Effects).

Process Documentation:

• Candidates should be prepared to discuss their design process, from brief interpretation and concept generation to asset creation and final delivery.
• Ability to articulate how they manage feedback, iterate on designs, and collaborate with stakeholders (e.g., Art Director, editorial team).
• Demonstrating an understanding of how their designs contribute to broader marketing goals and customer engagement strategies.

📝 Enhancement Note: The explicit request for a portfolio underscores its importance in evaluating a candidate's practical skills and creative output. Operations professionals are often evaluated on their ability to document and articulate their design processes and the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years) and location (Berlin, Germany), a competitive salary range for a Content Designer in the fashion/lifestyle industry would typically fall between €45,000 and €60,000 annually. This estimate considers market rates for skilled designers in Berlin, the specific requirements of the role, and the industry Carhartt WIP operates in.

Benefits:

• Full-time employment contract with Carhartt WIP.
• Opportunity to work within a globally recognized brand in the streetwear and workwear fashion industry.
• Creative and collaborative work environment in a key European fashion capital.
• Potential for professional development and growth within the creative and marketing teams.
• Employee discounts on Carhartt WIP products.
• Standard German employment benefits, which typically include:
  • Statutory health insurance contributions (partially employer-funded).
  • Pension scheme contributions.
  • Paid vacation days (typically 25-30 days annually).
  • Paid sick leave.

Working Hours: The role is full-time, typically around 40 hours per week, with standard office hours in Berlin. While a structured workday is expected, flexibility may be available depending on project demands and team coordination.

📝 Enhancement Note: Salary is estimated based on typical mid-level designer compensation in Berlin, Germany, for the fashion industry. Benefits are inferred based on standard German employment practices and common offerings for established brands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail / Apparel & Accessories (Streetwear, Workwear). Carhartt WIP operates in a highly competitive and trend-driven market, emphasizing authenticity, durability, and a strong connection to subcultures.

Company Size: Carhartt WIP is a significant global brand with a substantial employee base, suggesting a structured yet dynamic organizational environment. This size offers stability and resources while maintaining a focus on creative innovation.

Founded: Carhartt WIP (Work In Progress) was established in 1994 as a distinct division of the original Carhartt brand (founded in 1889), focusing on fashion-forward interpretations of workwear. This heritage provides a strong foundation of authenticity and quality.

Team Structure:

• The Content Designer will be part of the editorial and creative team based in the Berlin office.
• Reporting directly to the Art Director, with close collaboration with other creative team members, marketing specialists, and potentially e-commerce managers.
• Cross-functional collaboration is expected with teams responsible for brand marketing, digital channels, and product.

Methodology:

• Data-driven content creation: Utilizing insights from social media, website analytics, and CRM data to inform design decisions.
• Agile content development: Rapid creation and deployment of content to respond to market trends and campaign needs.
• Collaborative design process: Iterative feedback loops and close partnership with the Art Director and creative colleagues.
• Brand-centric approach: Ensuring all creative output is aligned with Carhartt WIP's established brand identity and values.

Company Website: https://www.carhartt-wip.com/

📝 Enhancement Note: Carhartt WIP's brand ethos, blending workwear heritage with contemporary fashion and subculture influence, is critical to understanding the creative direction and expectations for this role. The Berlin office likely serves as a key hub for creative and editorial content development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Content Designer, requiring several years of dedicated experience. It's a crucial contributor role within the creative operations function, focusing on the execution and optimization of visual content.

Reporting Structure: The Content Designer will report to the Art Director, indicating a clear hierarchy within the creative team. This structure allows for guidance, mentorship, and alignment on creative vision.

Operations Impact: The work of the Content Designer directly impacts brand perception, customer engagement, and conversion rates across digital channels. Effective content design is vital for driving traffic to DTC platforms, increasing social media interaction, and supporting marketing campaign success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas such as motion graphics, UI/UX design for digital platforms, or advanced CRM campaign design.
• Creative Leadership: Progress to a Senior Content Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to strategic creative discussions.
• Cross-Functional Movement: Potential to transition into roles focused on digital marketing, brand management, or e-commerce creative direction within Carhartt WIP.
• Industry Exposure: Continuous learning through industry trends, workshops, and potentially contributions to larger brand initiatives or collaborations.

📝 Enhancement Note: The growth path for a Content Designer often involves deepening creative expertise or moving into roles with broader strategic influence within marketing or brand management. The company's established presence suggests potential for long-term career development.

🌐 Work Environment

Office Type: The role is based in the Carhartt WIP Berlin office, suggesting a professional, creative workspace environment. Offices in this industry often feature a blend of collaborative open spaces and dedicated areas for focused creative work.

Office Location(s): Berlin, Germany (Kreuzberg). This location is known for its vibrant creative and cultural scene, which aligns well with the brand's identity.

Workspace Context:

• A collaborative environment where designers work closely with Art Directors, editorial teams, and other creatives.
• Access to necessary design software and technology, including industry-standard tools like Adobe Creative Suite and Figma.
• Opportunities for informal brainstorming and creative exchange within the team.
• A workspace designed to foster creativity and innovation, potentially reflecting the brand's aesthetic.

Work Schedule: Standard full-time working hours are expected, likely Monday to Friday. While project deadlines may require occasional flexibility, the emphasis is on structured work within a creative team setting.

📝 Enhancement Note: Working in Berlin, a major European creative hub, likely means exposure to a dynamic and trend-aware work environment. The specific mention of Kreuzberg suggests immersion in a culturally rich area relevant to street culture and fashion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, key projects, and contributions. This is a critical stage to evaluate creative thinking and storytelling abilities.
• Skills Assessment: A practical design test or a creative challenge may be administered to evaluate proficiency in design tools and problem-solving skills relevant to the role (e.g., designing a social media post or email banner).
• Team/Hiring Manager Interview: Discussion about experience, approach to design, collaboration style, and cultural fit with the Carhartt WIP team and Art Director.
• Final Interview: Potentially with a senior member of the marketing or creative department.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in editorial design, visual concepts, social media, website/DTC content, and CRM assets. Prioritize quality over quantity.
• Tell a Story: For each project, explain the brief, your role, the design process (challenges and solutions), and the impact or results achieved.
• Showcase Tool Proficiency: Ensure your portfolio demonstrates mastery of Photoshop, Illustrator, Figma, and ideally After Effects.
• Brand Alignment: Include examples that reflect an understanding of fashion, street culture, and the Carhartt WIP brand aesthetic.
• Highlight Collaboration: Be ready to discuss how you've worked with teams and stakeholders.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating assets for a specific campaign, adapting existing content, or developing a visual concept for a new product launch.
• Focus on demonstrating a clear design process, strategic thinking, and an understanding of the brand's voice and visual identity.
• Practice articulating your design choices and rationale concisely.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prepare to not only show their work but also to articulate the strategic thinking and process behind each piece, demonstrating their value as a creative operations contributor.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (advanced image editing, manipulation, graphic creation), Illustrator (vector graphics, logos, illustrations), potentially InDesign for editorial layouts.
• Figma: Essential for collaborative interface design, prototyping, and design system management.
• Adobe After Effects: For animation, motion graphics, and dynamic visual content creation.

Analytics & Reporting:

• While not explicitly listed as a direct tool for the designer, an understanding of how tools like Google Analytics, social media analytics platforms (e.g., Meta Business Suite, Sprout Social), and CRM reporting dashboards (e.g., Salesforce, HubSpot) are used to measure content performance is beneficial.

CRM & Automation:

• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) for designing and understanding campaign templates.
• Familiarity with CRM systems to understand how assets are integrated into customer journeys.

📝 Enhancement Note: Proficiency in Figma, Photoshop, Illustrator, and After Effects is non-negotiable. Understanding how their designs integrate with CRM and analytics tools provides a significant advantage in demonstrating a results-oriented approach.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and explore new design approaches.
• Collaboration: Working effectively within a team, valuing input from colleagues and stakeholders.
• Brand Authenticity: Upholding the integrity and unique identity of the Carhartt WIP brand.
• Detail-Oriented Execution: A commitment to precision, quality, and flawless delivery of design assets.
• Passion for Culture: Genuine interest in street culture, fashion, music, and art that informs the brand's aesthetic.

Collaboration Style:

• Highly collaborative, working hand-in-hand with the Art Director and creative team.
• Open to feedback and iterative design processes.
• Proactive in idea generation and contributing to creative discussions.
• Communicative in sharing progress, challenges, and ideas.

📝 Enhancement Note: The company culture likely emphasizes a blend of streetwear authenticity and professional creative execution. Candidates who can demonstrate a passion for the brand's cultural context will likely resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Digital Trends: Keeping up with rapidly evolving social media trends and digital design best practices.
• Brand Consistency: Maintaining a consistent brand voice and visual identity across diverse digital platforms and campaigns.
• Balancing Creativity with Strategy: Ensuring creative designs align with marketing objectives and deliver measurable results.
• Managing Multiple Projects: Effectively prioritizing and managing workload across various campaigns and channels.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to attend workshops or online courses to deepen expertise in areas like motion graphics, UI/UX, or new design software.
• Industry Exposure: Staying connected with the fashion and creative industries through events, publications, and internal brand collaborations.
• Mentorship: Learning from experienced Art Directors and senior creative professionals within the organization.
• Project Variety: Working on diverse projects for different channels and campaigns provides continuous learning experiences.

📝 Enhancement Note: The dynamic nature of digital content and fashion trends presents ongoing challenges, but also significant opportunities for continuous learning and professional growth within a leading brand.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual concept for a new campaign." (Focus on ideation, research, collaboration, and execution).
• "How do you ensure brand consistency across different digital platforms like social media, website, and email?" (Highlight your understanding of brand guidelines and adaptation strategies).
• "Walk us through a project where you had to balance creative vision with specific marketing objectives or performance metrics." (Prepare a case study demonstrating strategic design thinking).

Company & Culture Questions:

• "What excites you about Carhartt WIP and its brand identity?" (Show genuine interest in street culture, fashion, and the brand's heritage).
• "How do you approach collaboration within a creative team, especially when working with an Art Director?" (Emphasize your partnership skills and ability to receive/give feedback).
• "How do you stay updated on the latest design trends and technologies relevant to fashion and digital content?" (Demonstrate continuous learning and passion).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your design philosophy, then present 3-4 key projects. For each project, clearly outline the brief, your role, the challenges, your creative process, the tools used, and the outcome.
• Visuals: Use high-quality mockups and clear visuals. For digital assets, consider showing them in context (e.g., on a phone screen or website layout).
• Storytelling: Emphasize the narrative behind your designs – why you made certain choices and how they solved a problem or achieved a goal.
• Conciseness: Be mindful of time and focus on the most impactful aspects of your work. Be prepared for follow-up questions.

📝 Enhancement Note: Interview preparation should focus heavily on demonstrating not only design skills but also strategic thinking, brand understanding, and collaborative capabilities, all crucial for success in a creative operations role.

📌 Application Steps

To apply for this Content Designer position:

• Submit your resume and a link to your online portfolio through the Carhartt WIP careers portal.
• Portfolio Customization: Ensure your portfolio prominently features work relevant to social media content, website visuals, DTC channels, and CRM/email campaigns. Tailor your selection to highlight your understanding of the fashion industry and brand storytelling.
• Resume Optimization: Clearly articulate your experience with key design tools (Photoshop, Illustrator, Figma, After Effects) and your involvement in developing visual concepts and content strategies. Quantify achievements where possible (e.g., increased engagement rates).
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic decisions, and collaborative approach. Prepare to discuss your passion for street culture and fashion.
• Company Research: Deeply understand Carhartt WIP's brand ethos, target audience, and recent campaigns. Familiarize yourself with their current digital presence and aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.