Content Design Manager

📍 Job Overview

Job Title: Content Design Manager

Company: NICE

Location: Sandy, UT, USA

Job Type: Full-Time

Category: Sales Enablement / Learning & Development Operations

Date Posted: 2026-04-21

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in designing, developing, and scaling high-impact enablement content to drive field performance, leveraging modern instructional design and AI-driven approaches.

• The Content Design Manager will own the creation of engaging, scalable learning experiences, including SCORM-based courses, video content, playbooks, and interactive assets, ensuring intuitive and effective learning.

• Success is measured by content adoption, engagement, and a demonstrable impact on sales and partner performance, aligning with GTM strategies.

• This position requires a blend of instructional design, content creation, and a forward-thinking mindset to integrate AI into learning workflows for enhanced personalization and scalability.

📝 Enhancement Note: The job title "Content Design Manager" and the responsibilities clearly indicate a role within the Sales Enablement or broader Learning & Development Operations function, focusing on content strategy and execution for Go-To-Market (GTM) teams. The emphasis on performance, scalability, and AI integration points towards a strategic operations role.

📈 Primary Responsibilities

• Design and develop structured learning programs using modern instructional design principles, ensuring content is practical, engaging, and retention-focused by applying adult learning theory.

• Build SCORM-compliant courses for Learning Management Systems (LMS) and create modular, scalable learning paths aligned with onboarding and evergreen enablement programs.

• Develop high-quality enablement content, including decks, playbooks, guides, and interactive assets, simplifying complex concepts into clear, actionable content for global audiences while adhering to brand standards.

• Produce and edit video content for training, product updates, and internal communications, designing short-form and long-form video experiences optimized for engagement using motion graphics, voiceover, and storytelling techniques.

• Leverage AI tools to accelerate content creation, personalization, and scalability, designing adaptive learning experiences and continuously exploring new approaches to modernize enablement delivery.

• Partner with Sales, Product, Technical Enablement, and Marketing teams to translate business needs into effective enablement content and support major enablement programs with scalable assets.

• Track engagement and effectiveness of enablement content through metrics like completion rates and usage, continuously refining content based on data and field input to drive measurable improvements in readiness and performance.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to content creation and instructional design, coupled with strategic oversight for program support and performance optimization. This blend is typical for senior individual contributor roles in enablement operations that require both tactical execution and strategic input.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Instructional Design, Education, Communications, or a related field is typically expected for roles with this level of responsibility.

Experience: 5+ years in instructional design, enablement content development, or learning experience design, with a proven track record of creating scalable, high-quality learning experiences.

Required Skills:

• 5+ years in instructional design, enablement content, or learning experience design.

• Experience building SCORM-compliant courses and working proficiently within LMS platforms.

• Strong graphic design and content creation skills, with an ability to produce visually compelling materials.

• Proven experience with video production and editing tools, including creating engaging video content.

• Deep understanding and application of adult learning theory to ensure content effectiveness.

• Ability to translate complex topics into clear, simple, and actionable learning experiences for diverse audiences.

• Strong attention to detail and a commitment to maintaining high quality standards across all deliverables.

Preferred Skills:

• Experience in SaaS, AI, or enterprise technology environments, understanding the nuances of these industries.

• Familiarity with industry-standard authoring tools such as Articulate (Storyline/Rise), Adobe Captivate, Figma, Adobe Creative Suite, or similar.

• Prior experience incorporating AI tools into content creation workflows to enhance efficiency and personalization.

• Background in dedicated enablement or Go-To-Market (GTM) focused organizations, understanding sales and partner needs.

• Experience with motion graphics and advanced storytelling techniques for enhanced video content.

• Familiarity with project management methodologies for managing content development timelines and resources.

📝 Enhancement Note: The preferred skills highlight a strong leaning towards modern content development tools and environments, particularly SaaS and AI, which are core to NICE's business. The inclusion of specific tools like Articulate, Rise, and Figma suggests a need for hands-on proficiency with industry-leading creative and instructional design software.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of enablement content, including SCORM-compliant e-learning modules, video demonstrations, playbooks, and interactive learning assets.

• Demonstrations of applying adult learning principles and instructional design methodologies to create engaging and effective learning experiences.

• Examples of content designed for scalability and global audiences, highlighting adaptability and localization considerations.

• Case studies or project examples illustrating the use of AI tools in content creation or the design of adaptive learning experiences.

Process Documentation:

• Documented workflows for content development from initial needs analysis through to final deployment and iteration, showcasing an understanding of GTM enablement processes.

• Examples of how content effectiveness is measured and tracked, with a focus on metrics related to adoption, engagement, and performance impact.

• Processes for collaborating with cross-functional stakeholders (Sales, Product, Marketing, Technical Enablement) to gather requirements and ensure content alignment.

• Methodologies for simplifying complex technical or product information into easily digestible learning content suitable for diverse field teams.

📝 Enhancement Note: For an operations-focused role like this, a portfolio is crucial. The emphasis should be on demonstrating the ability to design, develop, and scale content that directly impacts performance, showcasing a structured and data-informed approach to enablement content creation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Content Design Manager with 5-10 years of experience in the Sandy, UT area, the estimated salary range is $90,000 - $130,000 annually. This range accounts for the specialized skills in instructional design, content creation, video production, and AI integration, as well as the hybrid work model and the company's market position.

Benefits:

• NICE-FLEX Hybrid Work Model: Offers a balance of in-office collaboration (2 days/week) and remote flexibility (3 days/week).

• Career Development Opportunities: Access to continuous learning, skill enhancement programs, and potential for internal career advancement within a global organization.

• Global Company Environment: Opportunity to work with diverse teams, contribute to international projects, and be part of a market-leading enterprise.

• Comprehensive Health & Wellness: Standard benefits likely include medical, dental, vision insurance, and potentially wellness programs.

• Retirement Savings Plan: Likely includes a 401(k) or similar plan, possibly with employer matching.

• Paid Time Off: Generous vacation, sick leave, and holiday pay.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility offered through the NICE-FLEX hybrid model. Office days are focused on collaboration and innovation, while remote days allow for focused work and content development.

📝 Enhancement Note: The salary estimate is based on data from similar roles in the Salt Lake City metropolitan area, considering the specified experience level and the specialized nature of AI-enhanced content design. Benefits are derived from the job description's mention of NICE-FLEX and the general offerings of large tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the enterprise software and cloud solutions sector, specifically focusing on AI-driven customer experience (CX) platforms, contact center solutions, and financial crime prevention. The Cognigy acquisition further strengthens their position in AI, particularly Generative and Conversational AI.

Company Size: NICE is a large, global enterprise with over 8,500 employees across 30+ countries, indicating a well-established structure with ample resources and opportunities for cross-functional collaboration and career growth.

Founded: NICE Ltd. was founded in 1986. This long history signifies stability, market leadership, and a deep understanding of the enterprise technology landscape.

Team Structure:

• The role reports into a "Team Lead, Sales Enablement," suggesting it's part of a dedicated Sales Enablement function focused on equipping the sales force and partners for success.

• This team likely collaborates closely with other GTM functions such as Marketing, Product Management, and Technical Enablement to ensure cohesive messaging and training.

Methodology:

• Data-Driven Content Optimization: The role emphasizes tracking content engagement and effectiveness, using data to refine materials and demonstrate ROI, aligning with operations best practices.

• Agile Content Development: The need to support major enablement programs and adapt to evolving needs suggests an agile approach to content creation, prioritizing rapid development and iterative improvements.

• AI Integration: A key methodology is the leveraging of AI tools to enhance efficiency, personalization, and scalability of learning content, reflecting a forward-thinking approach to enablement.

Company Website: https://www.nice.com/

📝 Enhancement Note: Given NICE's market leadership in AI and CX, the company culture likely emphasizes innovation, high performance, and continuous learning. The integration of Cognigy points towards a strong focus on cutting-edge AI technologies and their practical application in enterprise solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior Individual Contributor (IC) within the Sales Enablement function. It requires specialized expertise in instructional design, content creation, and emerging technologies like AI, with a direct impact on GTM performance.

Reporting Structure: The role reports to the Team Lead, Sales Enablement, indicating a clear line of management within the enablement hierarchy. This structure allows for mentorship and strategic guidance while providing autonomy in day-to-day content creation and design.

Operations Impact: The primary impact of this role is on the readiness, effectiveness, and performance of sales teams and partners. By creating high-quality, engaging, and scalable enablement content, this role directly contributes to driving revenue growth, improving sales cycles, and enhancing customer acquisition and retention. The focus on AI-driven content further aims to optimize these processes for greater efficiency and impact.

Growth Opportunities:

• Specialization in AI-Powered Enablement: Opportunity to become a subject matter expert in leveraging AI for learning content, a highly sought-after skill in the current market.

• Leadership in Content Strategy: Potential to move into a team lead or management role within Sales Enablement, overseeing content strategy and team execution.

• Broader L&D/Enablement Roles: Advancement into broader Learning & Development, Employee Enablement, or GTM Operations leadership positions.

• Cross-functional Mobility: Opportunities to move into Product Marketing, Technical Writing, or other content-centric roles within NICE, leveraging acquired domain knowledge and content creation skills.

📝 Enhancement Note: The career path for a Content Design Manager in a company like NICE typically involves deepening expertise in specialized areas (like AI) or moving into leadership roles that manage teams and broader enablement strategies. The GTM focus provides a direct link to revenue, making this a high-visibility role with significant growth potential.

🌐 Work Environment

Office Type: The role operates under a NICE-FLEX hybrid model, meaning it involves a combination of working from a physical office and remotely. Office days are designated for face-to-face meetings, collaborative thinking, and fostering innovation.

Office Location(s): The primary office location is Sandy, UT, USA. This location offers a base for in-person collaboration and team interaction.

Workspace Context:

• Collaborative Environment: Office days are designed for teamwork, brainstorming, and interactive sessions, fostering a dynamic and creative atmosphere conducive to content ideation and development.

• Technology & Tools: Employees will have access to the necessary technology and tools within the office and remotely to perform their duties, including high-performance workstations, software licenses for design and video editing, and robust network infrastructure.

• Team Interaction: Opportunities for direct interaction with colleagues in Sales Enablement, GTM teams, and potentially other departments, facilitating knowledge sharing, feedback exchange, and building strong working relationships.

Work Schedule: The standard work schedule is approximately 40 hours per week. The NICE-FLEX model provides flexibility, allowing employees to balance office-based collaboration with remote focus time, which is beneficial for deep work required in content creation and design.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, designed to balance the benefits of in-person collaboration with the flexibility and focus of remote work. This arrangement is common in the tech industry and appeals to professionals seeking work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial screening call to assess basic qualifications, experience, and cultural fit.

• Skills Assessment/Portfolio Review: A key stage will involve a deep dive into the candidate's portfolio. This may include a presentation of selected work, discussing design choices, process, and impact. Expect questions on how you've applied instructional design principles, handled complex content, and used technology.

• Technical/Practical Exercise: Candidates might be asked to complete a short content design or video editing task, or a case study simulating a real-world enablement challenge. This assesses practical skills and problem-solving abilities.

• Team/Stakeholder Interviews: Interviews with the Team Lead, Sales Enablement, and potentially peers or cross-functional partners (e.g., from Sales or Product Marketing) to evaluate collaboration style, communication skills, and strategic thinking.

• Final Interview: A concluding interview, potentially with a senior leader, to confirm overall fit and discuss career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (instructional design, SCORM, video, AI integration, complex topic simplification).

• Quantify Impact: For each project, clearly articulate the objective, your role, the process followed, the tools used, and most importantly, the measurable outcomes (e.g., improved completion rates, faster time-to-competency, positive feedback, performance uplift).

• Showcase Process: Be prepared to discuss your design process, how you incorporated adult learning theory, how you simplified complex information, and how you collaborated with stakeholders.

• Highlight AI Usage: If you have projects using AI in content creation or adaptive learning, showcase these prominently, explaining the benefits and challenges.

• Visual Appeal: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear descriptions and compelling visuals.

Challenge Preparation:

• Understand the Audience: For any case study or exercise, consider who the target audience for the enablement content is (e.g., new sales reps, experienced partners) and tailor your approach accordingly.

• Focus on Scalability & Efficiency: Demonstrate an understanding of how to create content that can be scaled globally and how to leverage technology (including AI) to improve efficiency.

• Communication is Key: Practice articulating your thought process, design decisions, and proposed solutions clearly and concisely. Be ready to explain the "why" behind your choices.

📝 Enhancement Note: The interview process for this role will heavily rely on the candidate's portfolio. Applicants should prepare to present and defend their work, demonstrating not just creative talent but also a strategic, data-driven approach to enablement content that aligns with business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Authoring Tools: Articulate Suite (Storyline, Rise), Adobe Captivate, or similar for SCORM-compliant course development.

• Design Tools: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually compelling graphics, layouts, and assets.

• Video Production/Editing: Adobe Premiere Pro, Final Cut Pro, Camtasia, or similar for producing and editing video content, including motion graphics and voiceovers.

• AI Content Tools: Proficiency or familiarity with AI tools for content generation, summarization, personalization, or simulation (e.g., ChatGPT, Jasper, or specialized learning AI platforms).

Analytics & Reporting:

• LMS Platforms: Experience working with Learning Management Systems (e.g., Cornerstone OnDemand, Workday Learning, Docebo) for content deployment, tracking, and reporting on course completion and engagement.

• Analytics Dashboards: Familiarity with tools that provide insights into content usage, learner engagement, and performance metrics (e.g., Tableau, Power BI, or built-in LMS analytics).

CRM & Automation:

• CRM Systems: While not a primary focus, understanding how enablement content integrates with CRM data (e.g., Salesforce) to track usage and impact on sales activities can be beneficial.

• Collaboration Platforms: Tools like Microsoft Teams, Slack, or Google Workspace for communication and collaboration with cross-functional teams.

📝 Enhancement Note: The technology stack is critical for this role. Proficiency in authoring tools, design software, and video editing is a baseline. The emphasis on AI tools and LMS platforms indicates a need for candidates who are adaptable and keen on leveraging modern technology to enhance learning experiences.

👥 Team Culture & Values

Operations Values:

• Innovation & Continuous Improvement: A drive to explore new technologies (like AI) and methodologies to enhance enablement content and learning experiences, always seeking ways to improve efficiency and effectiveness.

• Data-Driven Decision Making: Valuing the use of data and analytics to measure content impact, understand learner behavior, and inform future content development strategies.

• Collaboration & Partnership: A commitment to working closely with cross-functional teams (Sales, Product, Marketing) to ensure alignment and deliver cohesive enablement solutions that meet business needs.

• Excellence & Quality: Maintaining high standards in content design, development, and delivery, ensuring all materials are professional, accurate, and impactful.

• Customer Focus (Internal): Prioritizing the needs of the internal sales teams and partners, designing learning experiences that are intuitive, engaging, and directly contribute to their success.

Collaboration Style:

• Proactive Communication: Regularly engaging with stakeholders to gather requirements, provide updates, and solicit feedback throughout the content development lifecycle.

• Cross-functional Integration: Seamlessly integrating with GTM teams to ensure content is aligned with product launches, marketing campaigns, and sales strategies.

• Feedback-Driven Improvement: Openness to receiving and providing constructive feedback as part of a continuous improvement loop for both content and processes.

• Knowledge Sharing: Actively participating in team discussions, sharing best practices, and contributing to a collective learning environment within the enablement function.

📝 Enhancement Note: The values and collaboration style described reflect a modern, high-performing enablement team. The emphasis on AI, data, and cross-functional partnership indicates a dynamic environment where innovation and measurable results are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Scalability and Personalization: Developing content that can be effectively scaled globally while also offering personalized learning paths or content variations to meet diverse regional or role-specific needs.

• Integrating AI Effectively: Navigating the rapidly evolving landscape of AI tools, identifying the most impactful applications for enablement content, and ensuring responsible and ethical use of AI.

• Measuring Content ROI: Demonstrating a clear and quantifiable link between enablement content investments and tangible business outcomes (e.g., increased sales performance, reduced ramp-up time), which can be complex to track.

• Keeping Pace with Product/Market Changes: Ensuring enablement content remains current and relevant in a fast-paced technology environment with frequent product updates and evolving market demands.

• Driving Adoption: Overcoming potential resistance or low engagement from target audiences and ensuring that developed content is actively used and valued by sales teams and partners.

Learning & Development Opportunities:

• Advanced AI in Learning: Opportunities to deeply explore and implement cutting-edge AI applications for personalized learning, adaptive assessments, and content generation.

• Instructional Design Mastery: Pursuing certifications or advanced training in specialized areas of instructional design, learning experience design (LXD), or user experience (UX) for learning.

• GTM Strategy Acumen: Deepening understanding of sales methodologies, GTM strategies, and the broader business objectives of a leading enterprise software company.

• Leadership Development: Potential for formal leadership training, mentorship programs, and opportunities to lead projects or mentor junior team members as experience grows.

📝 Enhancement Note: The challenges presented are typical for advanced enablement roles, requiring strategic thinking and problem-solving. The growth opportunities highlight NICE's commitment to employee development, particularly in high-demand areas like AI and GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used instructional design principles to solve a specific business problem for a GTM team. What was the outcome?" (Focus on applying adult learning theory, structuring content, and measuring impact).

• "How would you approach designing an enablement program for a new AI-powered feature launch? What content formats would you prioritize and why?" (Demonstrate understanding of GTM needs, content strategy, and AI capabilities).

• "What are your go-to methods for ensuring enablement content is adopted and utilized by sales teams? Can you share an example?" (Highlight strategies for engagement, communication, and driving behavior change).

Company & Culture Questions:

• "What do you know about NICE and Cognigy's AI solutions? How do you see enablement content supporting the adoption of these technologies?" (Demonstrate research and understanding of NICE's market position and products).

• "Describe your ideal team environment and how you collaborate with peers and stakeholders. How do you handle constructive feedback?" (Assess cultural fit, teamwork, and communication style).

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your solution (the content and process), and the results.

• Focus on Impact: Clearly articulate the quantifiable business impact your content achieved. Use metrics and data wherever possible.

• Explain Your "Why": Be ready to defend your design choices, explaining the rationale behind format, tone, and instructional strategies.

• Showcase Versatility: Demonstrate a range of skills by presenting different types of content (e.g., SCORM, video, playbook) created for different purposes.

• Prepare for Q&A: Anticipate questions about challenges faced, alternative approaches, and how you would adapt your work for NICE's specific context.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative design skills, strategic thinking about enablement, and a practical understanding of how to leverage technology (especially AI) to drive business results. Candidates should be ready to back up claims with concrete examples from their portfolio.

📌 Application Steps

To apply for this Content Design Manager position:

• Submit your application through the provided link on the NICE careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight specific experiences and skills mentioned in the job description, especially those related to SCORM development, video production, AI integration, and sales enablement.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of relevant experience, detailing achievements with quantifiable results where possible. Use keywords such as "instructional design," "enablement content," "SCORM," "LMS," "video production," and "AI-driven content."

• Portfolio Preparation: Compile a strong portfolio showcasing diverse examples of your work, with clear explanations of project objectives, your process, and measurable outcomes. Be ready to present your best work during interviews.

• Company Research: Thoroughly research NICE, Cognigy, their AI solutions, and their market position. Understand their GTM strategies and how enablement content supports their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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