Brand Designer, Campaigns

📍 Job Overview

Job Title: Brand Designer, Campaigns

Company: Figma

Location: San Francisco, CA • New York, NY • United States

Job Type: Full-time

Category: Marketing Operations / Brand Strategy / Creative Operations

Date Posted: September 30, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote with US Hub Presence or Fully Remote in the US

🚀 Role Summary

• This role focuses on designing and scaling paid marketing programs through creative execution and system-building for campaign assets.

• You will be responsible for developing integrated campaign creative and creating scalable toolkits, templates, and resources to extend campaign ideas across various channels.

• A key aspect of this role involves applying systems thinking to creative execution, ensuring consistency, adaptability, and impact across diverse formats and audiences.

• Collaboration with internal teams and external agencies will be crucial for translating strategic insights into high-impact creative that amplifies Figma's brand and product offering.

📝 Enhancement Note: While the title is "Brand Designer, Campaigns," the emphasis on "scaling paid marketing programs," "building systems," and "toolkits/templates" suggests a strong overlap with Marketing Operations and Creative Operations functions. The role requires a blend of creative design expertise and operational efficiency thinking to ensure campaign assets can be produced and distributed effectively at scale. This is not just about creating individual ads, but about building the infrastructure to support ongoing campaign efforts.

📈 Primary Responsibilities

• Design, develop, and iterate on integrated campaign creative concepts that effectively communicate Figma's brand message and product value proposition across paid media channels.

• Build scalable design systems, toolkits, templates, and asset libraries that empower internal teams, external agencies, and partners to consistently extend campaign ideas across a wide range of platforms and formats.

• Apply systems thinking and modular design principles to campaign execution, ensuring adaptability and coherence while maintaining brand integrity and creative impact across diverse media (e.g., digital ads, social media, video, interactive content).

• Collaborate closely with Marketing, Product Marketing, and external agencies throughout the campaign lifecycle, from initial strategy and insights to creative development, production, and final asset delivery.

• Balance creative excellence, strategic business objectives, and operational efficiency, ensuring all campaign deliverables meet high standards of craft, brand consistency, and measurable impact.

• Define and refine processes for campaign asset creation, adaptation, and distribution, establishing clear guidelines and best practices that enable rapid scaling without compromising quality or brand coherence.

• Partner with stakeholders to understand campaign performance data and insights, using this information to inform iterative improvements in creative strategy and design execution.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can think beyond individual assets to build repeatable systems. This implies a strong understanding of workflow optimization, asset management, and cross-functional communication, which are core to operations roles.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in brand design, campaign design, or a closely related creative role, with a proven track record of developing integrated marketing campaigns.

• Demonstrated experience in building and implementing scalable design systems, toolkits, or modular creative frameworks.

Required Skills:

• Campaign Design: Expertise in conceptualizing and executing creative for integrated marketing campaigns across various digital and potentially offline channels.

• Systems Thinking & Modular Design: Ability to design for scalability, creating adaptable components and templates that can be easily leveraged and extended.

• Brand Consistency & Craft: Strong understanding of brand guidelines and a keen eye for detail, ensuring all creative output maintains a high level of polish and coherence.

• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to effectively partner with cross-functional teams, stakeholders, and external agencies.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and potentially for building and managing design systems and templates.

• Strategic Acumen: Ability to understand campaign objectives, target audiences, and market dynamics to inform design decisions.

Preferred Skills:

• Agency/In-House Campaign Experience: Prior experience working within both agency and in-house environments on integrated brand campaigns.

• Motion Graphics & Video: Familiarity with motion design, video editing, or animation principles to extend campaigns into dynamic formats.

• Interactive Design: Experience designing for interactive formats or digital experiences.

• Global Campaign Systems: Experience creating campaign systems adaptable for multiple international markets and diverse audiences.

• Familiarity with Paid Media Platforms: Understanding of creative best practices for major paid media platforms (e.g., Meta, Google, LinkedIn).

📝 Enhancement Note: The emphasis on "systems-driven creative" and "toolkits/templates" strongly suggests that candidates with experience in building reusable design assets and frameworks will be highly valued. This aligns with operational efficiency goals within marketing and creative departments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Showcase at least 2-3 comprehensive case studies of integrated marketing campaigns you've designed or significantly contributed to. These should highlight your role, the campaign's strategic objectives, creative execution, and measurable impact.

• Systems-Driven Creative Examples: Include examples demonstrating your ability to create scalable design systems, toolkits, or modular templates. This could be a set of adaptable ad units, a brand extension toolkit, or a framework for consistent asset creation.

• Figma Demonstrations: Provide clear examples of your work within Figma, specifically showcasing how you've leveraged its features for campaign design, template creation, or system building.

• Process & Scalability Focus: Articulate the thinking behind your design decisions, emphasizing how your approach ensured scalability, consistency, and adaptability across various channels and audiences.

Process Documentation:

• Be prepared to discuss your process for developing campaign creative and designing scalable systems. This includes how you:

  • Translate campaign insights and strategic briefs into design concepts.

  • Approach the creation of toolkits and templates for team enablement.

  • Ensure brand consistency and quality control across distributed assets.

  • Collaborate with cross-functional teams and external partners.

  • Iterate on creative based on performance data and feedback.

📝 Enhancement Note: For operations-focused candidates, highlighting the process behind the creative is key. Demonstrating how your design work supports operational efficiency, scalability, and consistency will be crucial.

💵 Compensation & Benefits

Salary Range: $102,000 - $215,000 USD Annually (for SF/NY Hub locations)

• Remote Location Adjustment: For roles filled remotely, the salary will be localized based on employee work location, typically ranging from 80% to 100% of the stated range.

• Factors Influencing Salary: Actual compensation will be determined by job level, individual qualifications (assessed through the interview process, including skills, experience, and potential impact), market demand, and specific work location.

Benefits:

• Health & Wellness: Comprehensive health, dental, and vision insurance; mental health and wellness benefits.

• Financial Security: Retirement plan with company contribution, sales incentive pay (for eligible roles), and an annual bonus plan (for eligible non-sales roles).

• Work-Life Balance: Generous Paid Time Off (PTO), company recharge days, parental leave, and reproductive/family planning support.

• Professional Development: Learning and development stipend to support continuous growth.

• Work Environment Support: Work-from-home stipend and cell phone reimbursement.

Working Hours:

• This is a full-time role, typically implying a standard 40-hour work week. However, the remote-friendly nature suggests a degree of flexibility may be available, common in operations and creative roles that prioritize output and collaboration over strict adherence to traditional hours.

📝 Enhancement Note: The broad salary range reflects the potential for varying levels of experience and the impact of location adjustments. For operations professionals, the emphasis on "Sales Incentive Pay" and "Annual Bonus Plan" suggests that performance-based compensation is a component, aligning with operations' focus on measurable business impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Design Tools / Collaboration Platforms

Company Size: Figma has grown significantly and is considered a large, established tech company, likely employing over 1,000 employees globally.

Founded: 2012

Team Structure:

• The role sits within the "Figma Brand Studio," a dedicated creative team focused on shaping and executing the company's brand identity and marketing communications.

• This team likely comprises various design specialists (brand, product, campaign, motion, etc.) and may collaborate closely with marketing operations, content strategy, and product marketing teams.

Methodology:

• Systems-Oriented Design: Figma emphasizes building scalable systems, a core philosophy that extends from its product to its internal operations and creative execution.

• Data-Informed Creativity: While creative is paramount, insights from campaign performance and user data are likely used to inform and optimize design strategies, reflecting a blend of art and science.

• Collaborative Environment: Figma is known for its collaborative culture, encouraging real-time co-creation and feedback, mirroring its product's core functionality.

Company Website: https://www.figma.com/

📝 Enhancement Note: Figma's culture is deeply intertwined with its product – emphasizing collaboration, speed, and building scalable systems. For operations professionals, this means an environment that values efficiency, process, and the ability to build frameworks that enable broader team success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, typically requiring 2-5 years of dedicated experience. For operations professionals, this translates to a role focused on execution, system implementation, and process optimization within the creative domain. The scope involves not just creating but building the frameworks for creative production at scale.

Reporting Structure: You will likely report to a Creative Lead or Director within the Brand Studio. This provides a direct line for mentorship and strategic alignment within the design function, with strong dotted-line reporting or collaborative relationships with Marketing Operations and Campaign Management teams.

Operations Impact: The impact of this role is significant, directly influencing Figma's brand perception, customer acquisition through paid media, and the efficiency of its marketing campaigns. By building scalable systems, this designer enables the marketing team to execute more campaigns, with greater consistency and potentially reduced costs per campaign, directly contributing to revenue goals.

Growth Opportunities:

• Specialization: Deepen expertise in campaign systems design, motion graphics, or interactive campaign development within the Brand Studio.

• Leadership: Progress to a Senior Brand Designer role, taking ownership of larger campaign initiatives and mentoring junior designers.

• Cross-Functional Movement: Transition into roles in Marketing Operations, Creative Operations, or Brand Strategy, leveraging design systems knowledge to optimize broader marketing processes.

• Skill Development: Utilize the learning and development stipend for courses in advanced design techniques, project management, or marketing analytics to enhance operational understanding.

📝 Enhancement Note: The growth path here isn't just about becoming a better designer, but about leveraging design systems expertise to drive operational efficiency and strategic impact within marketing.

🌐 Work Environment

Office Type: Figma operates a hybrid work model. While they have US hub offices (San Francisco, New York), the role can also be held remotely within the United States. This suggests a flexible approach to where work gets done, prioritizing output and collaboration.

Office Location(s): San Francisco, CA; New York, NY. The remote option extends to anywhere within the United States.

Workspace Context:

• Collaborative Hubs: Even with remote options, the presence of physical hubs indicates opportunities for in-person collaboration, team building, and focused work sessions.

• Digital-First Tools: Figma's product itself is a testament to its digital-first, collaborative environment. Expect a tech stack heavily reliant on digital tools for communication, project management, and design collaboration.

• Cross-Functional Interaction: The role necessitates close interaction with marketing, product marketing, and potentially sales operations teams, fostering a dynamic and interconnected work environment.

Work Schedule:

• While a standard 40-hour work week is implied for full-time employment, the remote and hybrid nature of the role suggests flexibility in daily scheduling. The focus will be on meeting campaign deadlines, achieving strategic objectives, and participating in collaborative sessions, rather than strict adherence to office hours.

📝 Enhancement Note: The blend of remote and hub-based work requires strong self-management and communication skills. For operations professionals, this means being adept at managing distributed workflows and ensuring seamless collaboration regardless of physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Design Challenge: This is a critical stage. Expect to present your portfolio, discussing specific campaign case studies and systems design examples. A design challenge, likely focused on campaign adaptation or system creation, may be given either before or during this interview.

• Hiring Manager Interview: Deeper dive into your experience, design philosophy, strategic thinking regarding campaign scalability, and collaboration style.

• Cross-Functional Interviews: Discussions with team members from marketing, marketing operations, or other relevant departments to assess collaboration skills and understanding of broader marketing objectives.

• Final Round: May involve senior leadership or a final discussion to confirm fit and scope.

Portfolio Review Tips:

• Storytelling: Don't just show the final designs; tell the story behind each project. Explain the problem, your strategic approach, the design process, your specific contributions, and the outcomes achieved.

• Showcase Scalability: Explicitly highlight projects where you designed for scalability, created toolkits, or implemented modular systems. Use these to demonstrate your operational thinking.

• Figma Focus: Ensure your Figma work is clearly presented. Highlight how you used Figma's features for efficiency, collaboration, and system building.

• Quantify Impact: Where possible, include metrics or data that demonstrate the success of your campaign designs (e.g., engagement rates, conversion uplift, efficiency gains from your systems).

• Tailor to Role: Emphasize campaign design and systems thinking aspects of your portfolio that directly align with the job description's requirements.

Challenge Preparation:

• Systems Design: Be ready to design a scalable asset system or adapt an existing campaign for new channels/audiences. Think about modularity, consistency, and ease of use for other teams.

• Process Articulation: Prepare to walk through your process for developing campaign creative from brief to execution, emphasizing efficiency and scalability.

• Figma Exercises: Practice creating templates, components, or basic design systems within Figma under timed conditions.

• Strategic Thinking: Be ready to discuss how design choices impact campaign performance and business goals.

📝 Enhancement Note: For operations-minded candidates, the portfolio and challenges are prime opportunities to demonstrate not just design skill but also process optimization, system implementation, and strategic thinking that drives business results.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential. Proficiency in design, prototyping, component libraries, auto-layout, and collaborative features is expected. This will be the primary tool for building campaign assets and design systems.

Campaign & Marketing Tools (Familiarity is a plus):

• Digital Advertising Platforms: Experience with creative best practices and asset requirements for platforms like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.

• Creative Management Platforms (CMPs) / Digital Asset Management (DAM) Systems: Familiarity with tools used for organizing, distributing, and managing creative assets at scale.

• Project Management Software: Tools like Asana, Jira, Trello, or Monday.com for managing campaign workflows and timelines.

Collaboration & Communication:

• Slack: For day-to-day communication and team collaboration.

• Google Workspace / Microsoft 365: For documentation, presentations, and general productivity.

Analytics & Reporting (Understanding is beneficial):

• Analytics Platforms (e.g., Google Analytics): Understanding how campaign creative performance is measured.

• Business Intelligence Tools (e.g., Tableau, Looker): Awareness of how data is visualized and used to inform decisions.

📝 Enhancement Note: While this is a design role, highlighting familiarity with the operational tools used in marketing campaign execution and management will demonstrate a broader understanding of the GTM ecosystem and how design fits into the larger operational picture.

👥 Team Culture & Values

Operations Values:

• Grow as you go: Figma encourages continuous learning and development. For operations, this means embracing new tools, methodologies, and adapting to evolving marketing strategies.

• Systems Thinking: A core value that extends to creative operations. Expect an emphasis on building repeatable processes and frameworks that enable efficiency and scalability.

• Collaboration & Transparency: Mimicking the product, the culture values open communication, real-time feedback, and shared ownership across teams.

• Data-Informed Decisions: While creativity is key, decisions are often backed by data and performance insights, encouraging a results-oriented approach.

• User-Centricity: Understanding and designing for both internal users (marketing teams) and external customers is paramount.

Collaboration Style:

• Co-Creation: Expect to actively collaborate with marketing managers, campaign specialists, and potentially other designers to brainstorm and refine campaign concepts.

• Feedback Loops: A culture of constructive feedback is integral, with regular opportunities to share work and receive input from various stakeholders.

• Process Optimization: A willingness to discuss and improve workflows for campaign asset creation and distribution is likely encouraged.

• Cross-Functional Partnerships: Strong working relationships with marketing operations, product marketing, and potentially sales enablement teams are crucial for aligning creative efforts with broader business goals.

📝 Enhancement Note: For operations professionals, aligning with Figma's values means demonstrating a proactive approach to process improvement, a commitment to data-driven optimization, and a strong collaborative spirit that ensures creative efforts effectively support business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Scalability and Craft: The primary challenge will be developing creative systems that allow for rapid scaling across numerous channels and formats without sacrificing design quality, brand coherence, or impact.

• Adapting to Evolving Marketing Strategies: The dynamic nature of paid media requires continuous adaptation of creative approaches and willingness to experiment with new formats and platforms.

• Cross-Functional Alignment: Ensuring that campaign creative effectively meets the diverse needs and objectives of various marketing teams and stakeholders requires strong communication and negotiation skills.

• Measuring Creative Impact: Translating design efforts into quantifiable business outcomes and demonstrating ROI can be challenging, requiring a focus on performance-driven design.

Learning & Development Opportunities:

• Advanced Systems Design: Opportunities to deepen expertise in building complex, multi-faceted design systems for large-scale campaigns.

• Emerging Media Formats: Exposure to and development skills in new and emerging media formats (e.g., AI-generated content, interactive ads, AR/VR integrations) as campaign strategies evolve.

• Marketing Strategy Integration: Gaining a deeper understanding of marketing operations, campaign management, and performance analytics to inform design strategy.

• Leadership Development: Potential to take on more responsibility for campaign creative direction, mentor junior designers, and influence creative strategy within the Brand Studio.

📝 Enhancement Note: These challenges and opportunities highlight the strategic and operational aspects of the role. Candidates who can frame their experience in terms of solving these challenges and leveraging these opportunities will stand out.

💡 Interview Preparation

Strategy Questions:

• How do you approach designing a scalable campaign system that can adapt across multiple channels (e.g., social media, display ads, video)?

• Describe a time you had to balance tight deadlines with maintaining creative quality and brand consistency.

• Imagine we need to launch a campaign for a new product feature in 3 different global markets. What would be your process for developing the creative assets and ensuring local relevance?

Company & Culture Questions:

• What excites you about Figma's mission and product?

• How do you align your creative work with broader business objectives and team goals?

• Describe your ideal collaboration style when working with marketing managers and campaign strategists.

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key campaign projects and systems design examples. For each, clearly articulate the problem, your role, your strategic approach, the solution (designs/systems), and the measurable results.

• Highlight Systems: Dedicate specific slides or sections to showcase your experience with toolkits, templates, and modular design. Explain how these systems enabled efficiency and scalability for your previous employers.

• Figma Demo: Be ready to briefly demonstrate your Figma workflows for creating components, templates, or system elements.

• Impact Focus: Quantify achievements whenever possible. Use metrics related to campaign performance, asset production efficiency, or team adoption of your systems.

• Q&A Readiness: Anticipate questions about your process, decision-making, and how you handle feedback.

📝 Enhancement Note: Emphasize your understanding of how design directly contributes to marketing operations and revenue generation. Frame your experience in terms of efficiency, scalability, and measurable impact.

📌 Application Steps

To apply for this Brand Designer, Campaigns position:

• Submit your application through the Figma careers portal via the provided link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your campaign design experience and, crucially, your work on scalable design systems, toolkits, and templating. Focus on examples that demonstrate your ability to operationalize creative processes.

• Resume Optimization: Integrate keywords from the job description, such as "campaign development," "systems thinking," "scalable creative," "Figma," and "marketing programs." Quantify achievements where possible to showcase impact.

• Interview Preparation: Practice articulating your design process, focusing on how you ensure efficiency, consistency, and scalability. Prepare to discuss specific campaign case studies and how your design work contributed to business objectives.

• Company Research: Familiarize yourself with Figma's product, brand, and recent marketing campaigns. Understand their approach to design and collaboration, and how this role fits into their Go-To-Market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.