International - UX Designer

📍 Job Overview

Job Title: UX/UI + CRO Specialist

Company: CanadianSIM (a subsidiary of Wireless DNA Inc.)

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: UX/UI Design & Conversion Rate Optimization (CRO)

Date Posted: August 06, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Drive significant improvements in website engagement, clarity, trust, and checkout completion rates through expert UX/UI design and Conversion Rate Optimization (CRO) strategies.

• Own the end-to-end user experience for CanadianSIM's Shopify ecommerce platform, focusing on optimizing the customer journey from landing page through to post-purchase activation.

• Leverage data analytics, user behavior analysis, and experimentation frameworks to identify friction points and implement data-driven design solutions.

• Develop foundational UX designs for a future mobile application, contributing to enhanced customer activation, account management, and self-serve support experiences.

• Collaborate closely with development teams to ensure scalable and effective implementation of UX/UI designs within the Shopify environment.

📝 Enhancement Note: This role is a hybrid of traditional UX/UI design and a strong CRO focus, requiring a candidate who can not only design but also measure, analyze, and iterate on user experiences to achieve tangible business outcomes like increased conversion rates and customer activation.

📈 Primary Responsibilities

• Conduct comprehensive analysis of the customer journey, specifically examining the flow from initial landing pages, through plan selection, checkout, and into post-purchase onboarding and activation processes.

• Utilize a suite of analytics and session replay tools, including Google Analytics 4 (GA4), Microsoft Clarity or Hotjar, and Shopify’s native analytics, to identify user behavior patterns, friction points, and areas of trust erosion.

• Translate complex user insights and data analysis into actionable design recommendations and clearly defined test hypotheses for A/B testing and other experimentation methods.

• Design and iterate on key user interfaces and flows within the Shopify ecommerce platform using Figma, focusing on improving information architecture and simplifying product decision-making processes.

• Optimize critical page experiences, including the homepage, plan/product detail pages, the entire checkout path, and content related to "how it works" for eSIM activation.

• Partner effectively with development teams to implement scalable, Shopify-compliant UX/UI components and ensure designs are technically feasible and maintainable.

• Lead the Conversion Rate Optimization (CRO) roadmap, including prioritization of initiatives, management of the testing cadence, and meticulous tracking and reporting of experiment results.

• Plan and execute various A/B tests, Call-to-Action (CTA) tests, landing page optimizations, and checkout flow improvements to systematically enhance conversion performance.

• Present experiment results and design recommendations to stakeholders, clearly articulating the expected impact, key learnings, and proposed next steps.

• Enhance trust and clarity within the eSIM category by improving the usability of plan differentiation and comparison, ensuring transparency in pricing and terms, and incorporating credibility signals and reassurance content.

• Develop user-friendly guidance for eSIM activation processes to boost overall user confidence throughout the purchase journey.

• Contribute to the early UX groundwork for a forthcoming mobile application, focusing on user flows for activation, onboarding, account management, troubleshooting, self-serve support, renewals, and add-ons.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and a direct link between design efforts and measurable business outcomes (conversion rate, activation). The inclusion of future mobile app work indicates a strategic growth path for the role.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Psychology, Computer Science, or a related field is preferred, or equivalent practical experience. Experience:

• Minimum of 3 years of dedicated experience in UX/UI design, with a significant portion focused on ecommerce platforms.

• Demonstrated track record of successfully improving conversion performance through strategic UX/UI design changes and CRO initiatives.

• Experience working within or closely with Shopify ecommerce environments, understanding its unique capabilities and constraints.

• Proven experience in conducting user behavior analysis and implementing A/B testing frameworks. Required Skills:

• UX/UI Design: Expertise in user-centered design principles, wireframing, prototyping, and interaction design.

• Conversion Rate Optimization (CRO): Strong understanding of CRO methodologies, experimentation frameworks, and driving measurable improvements in key performance indicators.

• Shopify Ecommerce: Familiarity with Shopify's platform, theme customization capabilities, and common ecommerce UX patterns.

• Figma Proficiency: Advanced skills in Figma, including component creation, auto-layout, and interactive prototyping.

• Analytics Tools: Hands-on experience with Google Analytics 4 (GA4) for data analysis and user journey tracking.

• User Behavior Tools: Experience with session replay and heatmap tools such as Hotjar or Microsoft Clarity for qualitative user insights.

• A/B Testing Tools: Familiarity with A/B testing platforms and methodologies for hypothesis validation.

• Information Architecture: Ability to structure and organize content and navigation logically for optimal user experience.

• Cross-functional Collaboration: Excellent communication and collaboration skills to work effectively with marketing, product, and development teams.

• Ownership & Initiative: A proactive, self-starter mentality with a high degree of ownership and accountability.

Preferred Skills:

• Shopify Liquid Coding: Basic understanding or proficiency in Shopify's Liquid templating language, HTML, CSS, and JavaScript for theme modifications.

• Telecom/eSIM/Subscription Ecommerce: Experience in the telecommunications, eSIM, or subscription-based ecommerce sectors.

• UX Writing/Microcopy: Skill in crafting clear, concise, and persuasive copy that enhances trust and clarity for users.

• Design Systems: Experience in building or contributing to design systems for scalable ecommerce platforms.

• Mobile App UX: Foundational understanding of mobile UX design principles and app development flows.

📝 Enhancement Note: The "Strong Bonus Skills" directly translate into preferred qualifications, indicating that candidates with these additional proficiencies will have a competitive advantage, especially those who can contribute to front-end implementation or have domain-specific experience.

📊 Process & Systems Portfolio Requirements

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