In-Store Graphic Designer

📍 Job Overview

Job Title: In-Store Graphic Designer

Company: UNIQLO

Location: Barcelona, Catalonia, Spain

Job Type: FULL_TIME

Category: Retail Operations / Visual Merchandising & Design

Date Posted: 2026-06-02

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• This role focuses on developing and executing in-store visual communication strategies to drive commercial impact and enhance the customer experience within UNIQLO's Spanish retail locations.

• The In-Store Graphic Designer will be responsible for end-to-end design of store-based campaigns, adapting global and European guidelines to local market needs, and ensuring high-quality, consistent execution across all stores.

• Key responsibilities include close collaboration with Visual Merchandising, Store Operations, Marketing, and EC teams to deliver impactful POS, print files, and in-store display solutions.

• The position requires a strong creative vision with hands-on experience in physical retail spaces, a deep understanding of how visual communication performs on the shop floor, and proficiency in advanced design and 3D modeling software.

📝 Enhancement Note: While the job title is "Graphic Designer," the description and responsibilities clearly place this role within the "Retail Operations" or "Visual Merchandising & Design" category, emphasizing in-store execution and collaboration with store operations. The "Hybrid" work arrangement is explicitly stated with an expectation of 3 days in office.

📈 Primary Responsibilities

• Lead the end-to-end graphic design process for all in-store visual communication elements across UNIQLO Spain stores.

• Collaborate closely with Visual Merchandising, Store Operations, Marketing/PR, and E-commerce teams on key retail campaigns and initiatives.

• Adapt and localize global and European Visual Merchandising guidelines to effectively meet local, in-store business needs and customer preferences.

• Produce high-quality renders, print-ready files, Point of Sale (POS) materials, and innovative in-store display solutions.

• Ensure the consistent and high-quality execution of visual standards across all retail locations, including support for new store openings and store refits.

• Proactively identify and address Visual Merchandising and in-store marketing challenges, proposing effective, commercial, and store-ready solutions.

• Manage project timelines, budgets, and supplier relationships to ensure the on-time delivery of all in-store design assets and installations.

• Serve as a primary point of contact for retail stores, anticipating their in-store needs and driving continuous improvement in visual presentation and customer experience.

📝 Enhancement Note: The responsibilities are highly focused on the practical application of design within a physical retail environment, including adaptation of global standards, direct collaboration with store operations, and management of suppliers for timely in-store execution. This aligns with a mid-level role focused on execution and local market adaptation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical expertise is expected. A background in Graphic Design, Visual Communications, or a related creative field is highly beneficial.

Experience: A minimum of 4 years of professional graphic design experience is required, with a strong emphasis on the retail or store-based environment.

Required Skills:

• Native proficiency in Catalan and Spanish, with working professional proficiency in English.

• Proven hands-on experience in producing graphic design for physical retail spaces and direct in-store execution.

• Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.

• Essential experience with video/animation software and 3D design/modeling tools such as SketchUp.

• Strong stakeholder management skills, with demonstrated ability to work effectively and collaboratively with store teams and Visual Merchandising departments.

• Confidence and experience working cross-functionally within fast-paced, commercial retail environments.

• Proficient user of Mac operating systems, Microsoft Office Suite, OneDrive, and Microsoft Teams.

• Experience managing budgets, obtaining quotations, and working with external suppliers. Preferred Skills:

• Experience with Coupa or similar procurement/supplier management software.

• Familiarity with developing and executing window display campaigns.

• Understanding of retail marketing principles and how design impacts sales performance.

• Experience supporting new store openings or store refit projects.

📝 Enhancement Note: The emphasis on specific software (Adobe Suite, SketchUp, After Effects) and bilingual/trilingual communication, coupled with the 4+ years of experience, positions this as a mid-level specialist role. The explicit requirement for "in-store experience" and "physical retail spaces" is a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing previous work specifically on Point of Sale (POS) materials, Window Displays, and in-store campaign executions.

• Demonstrations of how designs have been adapted from global/European guidelines to meet local market requirements.

• Examples of design solutions for new store openings or store refit projects.

• Visual evidence of the impact of designs on the in-store customer experience or commercial performance. Process Documentation:

• Evidence of managing the end-to-end design process, from brief to final execution, including timeline and budget management.

• Examples of collaborative workflows with Visual Merchandising, Store Operations, and Marketing teams.

• Documentation of supplier management processes, including obtaining quotes and ensuring timely delivery.

• Case studies illustrating problem-solving for in-store marketing challenges and the implementation of commercial solutions.

📝 Enhancement Note: The portfolio requirement is very specific, focusing on tangible in-store and POS materials. This indicates a need for candidates who can demonstrate practical application and immediate contribution to the retail environment, rather than purely conceptual design work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 4+ years of specialized retail experience in Barcelona, Spain, the estimated annual salary range is €30,000 - €45,000. This range accounts for the required bilingual skills (Catalan, Spanish, English), advanced software proficiency, and hybrid work arrangement.

Benefits:

• Prime office location in the heart of Barcelona.

• Hybrid work model: 2 days per week working from home.

• Flexible schedule, offering autonomy in managing personal time and workload.

• Competitive salary package.

• Social benefits, including lunch vouchers.

• Access to online language classes to further enhance professional development.

• A generous 30% staff discount across all Fast Retailing brands (including UNIQLO, GU, etc.).

Working Hours: The role is full-time, with an estimated 40 hours per week. The flexible schedule allows for autonomy in managing working hours, provided core responsibilities and deadlines are met.

📝 Enhancement Note: The salary estimate is based on typical market rates for similar roles in Barcelona, Spain, considering the specified experience level and required skills. The benefits are directly extracted from the provided text, highlighting UNIQLO's employee-focused offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel Retail. UNIQLO is a global brand known for its "LifeWear" philosophy, focusing on high-quality, functional, and affordable clothing designed to improve the daily lives of people worldwide.

Company Size: Part of the Fast Retailing Group, a large, publicly traded global apparel retailer. UNIQLO itself operates hundreds of stores internationally.

Founded: UNIQLO was founded in 1949, with its first store opening in 1985. The company has a long history of innovation and customer focus.

Team Structure:

• The Graphic Designer will be part of the local market team in Barcelona, reporting to the Graphic Designer Country Manager.

• Close collaboration is expected with Visual Merchandising, Store Operations, Marketing/PR, and E-commerce departments.

• The role involves interaction with individual store teams across Spain. Methodology:

• Design Adaptation: A key methodology is adapting global and European design guidelines to resonate with the local Spanish market and individual store environments.

• Customer-Centricity: All visual communication efforts are geared towards enhancing the in-store customer experience and driving commercial impact.

• Cross-Functional Collaboration: A highly collaborative approach is essential, working seamlessly with various departments to achieve unified campaign execution.

• Efficiency & Delivery: Emphasis on managing resources (time, budget, suppliers) to ensure timely and high-quality delivery of visual assets.

Company Website: https://www.uniqlo.com/es/ (Spanish Market Site)

📝 Enhancement Note: The company culture emphasizes quality, functionality, and customer experience, aligning with the "LifeWear" philosophy. The team structure highlights a matrixed environment where cross-functional collaboration and adaptation to local nuances are critical for success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Specialist within the Retail Operations and Visual Merchandising domain. It requires a solid foundation of technical design skills combined with practical, hands-on experience in a retail store setting. The responsibilities focus on execution, local adaptation, and project management within a specific operational context.

Reporting Structure: The Graphic Designer reports directly to the Graphic Designer Country Manager, indicating a clear line of responsibility and mentorship within the design function for the Spanish market. Collaboration extends broadly across other operational departments.

Operations Impact: The role has a direct impact on the commercial success of UNIQLO stores in Spain by creating visually appealing and effective in-store communications that drive customer engagement, enhance brand perception, and ultimately influence purchasing decisions.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in retail visual merchandising, POS design, and in-store campaign execution.

• Broader Creative Leadership: Potential to move into roles with greater strategic input on visual merchandising directives or lead smaller design projects.

• Cross-Functional Mobility: Opportunities to transition into roles within Visual Merchandising, Store Operations, or Marketing, leveraging acquired in-store operational knowledge.

• International Exposure: As part of a global brand, there may be opportunities to engage with international design teams or contribute to broader European initiatives.

📝 Enhancement Note: The growth path is clearly defined within the retail operations and visual experience sphere, with potential for specialization or broader strategic roles within the company's retail framework.

🌐 Work Environment

Office Type: The role is based in a modern office environment located in the heart of Barcelona, Spain. This location is designed to be a hub for local market operations and strategic planning.

Office Location(s): UNIQLO PASEO DE GRACIA(UQES), Barcelona, Spain. This specific location suggests a prominent retail presence and a central operational base.

Workspace Context:

• Collaborative Hub: The office environment is geared towards fostering collaboration between design, merchandising, marketing, and operations teams, facilitating seamless communication and project alignment.

• Hybrid Setup: The hybrid work arrangement allows for focused individual design work at home, balanced with in-person collaboration and team synergy at the office.

• Access to Retail Insights: Being based in a major city like Barcelona provides direct access to retail trends and customer behavior, informing design decisions.

Work Schedule: The position is full-time (approximately 40 hours per week). While a flexible schedule is offered, allowing employees to manage their time effectively, it requires reliable attendance for the 3 days per week in the office, crucial for collaborative tasks and store-specific project involvement.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing individual focus with team collaboration, which is essential for a role that bridges creative design and operational execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on CV and portfolio suitability for the in-store retail design requirements.

• Technical Assessment: Potential for a design challenge or portfolio review presentation to assess creative skills, software proficiency (Adobe Suite, 3D, video), and understanding of retail environments.

• Cross-Functional Interviews: Meetings with key stakeholders from Visual Merchandising, Store Operations, and Marketing to evaluate collaborative abilities and understanding of business objectives.

• Managerial Interview: Discussion with the Graphic Designer Country Manager to assess overall fit, career aspirations, and alignment with UNIQLO's culture and values.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that directly showcase your experience with POS, window displays, and in-store campaigns.

• Showcase Local Adaptation: Include examples demonstrating how you've adapted global or European creative briefs to suit the Spanish market.

• Highlight Process: For each project, briefly explain the brief, your creative process, the tools used, any challenges faced, and the final outcome/impact.

• Quantify Impact: If possible, include metrics or qualitative feedback on how your designs influenced customer engagement or sales.

• Presentation Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Be prepared to walk through specific projects verbally.

Challenge Preparation:

• Anticipate tasks that might involve adapting a global campaign to a local store layout, designing a POS for a specific product launch, or solving a visual merchandising challenge with limited resources.

• Practice articulating your design rationale and workflow clearly and concisely, focusing on commercial objectives and the customer experience.

• Be ready to discuss your experience with budget management and supplier coordination.

📝 Enhancement Note: The emphasis on a portfolio demonstrating specific retail execution skills (POS, window displays) and the potential for a design challenge suggests a practical, skills-based evaluation process tailored to the demands of in-store retail design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign, Illustrator, and Photoshop for creating print-ready files, POS materials, and campaign assets.

• 3D Design/Modelling: Experience with tools like SketchUp is essential for visualizing and designing in-store displays and layouts.

• Video/Animation Software: Proficiency in creating motion graphics or animations for in-store digital displays or promotional content.

Analytics & Reporting: While not explicitly stated as core tools, an understanding of how design impacts sales and customer behavior is implied. The candidate should be able to interpret basic performance data related to campaigns.

CRM & Automation: Not directly relevant to this design role, but familiarity with project management tools like Microsoft Teams and OneDrive for collaboration and file sharing is expected.

📝 Enhancement Note: The technology stack is heavily focused on design software, with a particular emphasis on 3D modeling and animation, reflecting the need to create and visualize physical in-store elements.

👥 Team Culture & Values

Operations Values:

• Quality & Functionality: A deep commitment to creating high-quality, functional, and long-lasting clothing and visual experiences, aligning with UNIQLO's "LifeWear" philosophy.

• Individuality & Lifestyle: Respecting and catering to the diverse individuality and lifestyles of customers through thoughtful design and in-store presentation.

• Affordability & Innovation: Balancing innovative design solutions with accessible pricing and cost-effective execution in the retail environment.

• Customer Experience: A relentless focus on enhancing the in-store customer journey through compelling visual merchandising and clear communication.

• Global Consistency, Local Relevance: Upholding global brand standards while seamlessly adapting to local market needs and preferences.

Collaboration Style:

• Cross-Functional Synergy: A highly collaborative approach is expected, working closely with Visual Merchandising, Store Operations, Marketing, and E-commerce teams to ensure cohesive campaign delivery.

• Store Team Partnership: Building strong working relationships with retail store teams to understand their daily needs and challenges, incorporating their feedback into design solutions.

• Proactive Communication: Maintaining open and proactive communication channels to anticipate needs, resolve issues, and ensure smooth project execution.

📝 Enhancement Note: UNIQLO's core values of quality, functionality, and customer-centricity are central to this role's contribution to the in-store experience. Collaboration extends beyond internal departments to include direct engagement with store-level staff.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Standards with Local Needs: Effectively adapting global creative guidelines to resonate with the specific cultural nuances and commercial realities of the Spanish market.

• Fast-Paced Retail Environment: Managing multiple projects with tight deadlines, especially during peak seasons, new store openings, or promotional events.

• Budget and Supplier Management: Ensuring cost-effectiveness and timely delivery from various suppliers while maintaining high-quality standards.

• Translating Digital Concepts to Physical Spaces: Bridging the gap between digital marketing campaigns and impactful in-store visual executions.

Learning & Development Opportunities:

• Specialized Retail Design Skills: Gaining in-depth experience in POS, window display design, and in-store campaign strategy within a leading global retailer.

• Cross-Functional Expertise: Developing a comprehensive understanding of retail operations, visual merchandising, and marketing functions.

• Global Brand Exposure: Working with international design standards and potentially contributing to broader European market strategies.

• Software Proficiency: Enhancing skills in advanced 3D modeling, animation, and design software through practical application.

📝 Enhancement Note: The challenges are directly tied to the realities of retail operations and design execution, offering significant opportunities for skill development in a dynamic, international environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a global marketing campaign for a local retail market. What were the key considerations and your approach?" (Focus on localization, cultural relevance, and commercial impact.)

• "Walk us through your process for designing an in-store display for a new product launch, from concept to execution. How do you ensure it's both visually appealing and commercially effective?" (Highlight workflow, software use, collaboration, and results.)

• "How do you manage competing priorities and tight deadlines when working on multiple in-store visual projects simultaneously?" (Emphasize organizational skills, time management, and communication.) Company & Culture Questions:

• "What does UNIQLO's 'LifeWear' philosophy mean to you, and how would you translate that into in-store visual communication?" (Show understanding of brand values and creative application.)

• "How do you approach collaboration with store teams and Visual Merchandising managers to ensure designs are practical for in-store execution?" (Demonstrate teamwork and pragmatic problem-solving.)

• "How do you measure the success of your in-store design work?" (Focus on metrics like customer engagement, foot traffic, sales uplift, and brand perception.) Portfolio Presentation Strategy:

• Storytelling: For each key project, narrate the challenge, your creative solution, the tools and processes you employed, and the tangible results or impact.

• Visual Clarity: Ensure your portfolio is easy to navigate, with high-quality images or mockups. Be prepared to zoom in on details and explain specific design choices.

• Focus on Retail Execution: Emphasize projects that demonstrate your ability to design for physical spaces, POS, and in-store customer journeys.

• Adaptation Examples: Clearly showcase instances where you've adapted global assets or created localized content.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, understanding of retail operations, collaborative abilities, and alignment with UNIQLO's brand ethos. The portfolio is a critical tool for showcasing these capabilities.

📌 Application Steps

To apply for this In-Store Graphic Designer position:

• Submit your application and CV (in English) via the provided Workday link.

• Portfolio Preparation: Curate your portfolio to prominently feature your best work in POS design, window displays, and in-store campaign executions. Ensure it clearly demonstrates your ability to adapt global guidelines to local retail environments and highlights your hands-on experience with physical store implementations.

• Resume Optimization: Tailor your resume to emphasize your 4+ years of experience in retail or store-based graphic design, highlighting proficiency in Adobe Creative Suite, 3D modeling (SketchUp), and video/animation. Clearly state your native fluency in Catalan and Spanish, with working English proficiency.

• Interview Practice: Prepare to discuss specific projects from your portfolio, articulate your design process, and explain how you manage budgets and suppliers. Practice answering strategy and behavioral questions related to retail operations and visual merchandising.

• Company Research: Familiarize yourself with UNIQLO's "LifeWear" philosophy, its brand aesthetic, and its presence in the Spanish market. Understand the importance of visual communication in driving the in-store customer experience and commercial success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.