HealthTech UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: HealthTech UI/UX & Brand Designer (100% remote) (m/f/d)

Company: EWOR GmbH

Location: Ljubljana, Slovenia (Remote)

Job Type: FULL_TIME

Category: Operations Strategy & Execution / GTM Operations

Date Posted: 2026-08-21T07:47:30

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This unique opportunity focuses on developing and scaling a HealthTech startup, requiring a strong blend of UI/UX design, brand strategy, and entrepreneurial drive.

• The role involves building and running a startup from inception, with a significant emphasis on achieving product-market fit and establishing robust go-to-market (GTM) operations.

• You will be instrumental in shaping the user experience and brand identity of a new venture, directly impacting its market traction and scalability.

• This position offers direct employment with a leading venture builder, providing a salary while you develop your startup, alongside extensive support from experienced unicorn founders.

📝 Enhancement Note: While the title specifies "UI/UX & Brand Designer," the core responsibilities and company description indicate a much broader entrepreneurial role focused on building and scaling a startup. The "designer" aspect is critical for product and brand, but the overarching goal is GTM success and revenue generation. This is not a typical in-house design role; it's an entrepreneurial leadership position with a design foundation.

📈 Primary Responsibilities

• Startup Ownership & Development: Take full ownership of developing and scaling a HealthTech startup, from ideation through to achieving significant revenue targets (€100M+).

• Product-Market Fit Iteration: Drive product development and user experience design to achieve and validate product-market fit, utilizing data-driven insights and user feedback.

• Brand Strategy & Execution: Develop and implement a comprehensive brand strategy that resonates with the target HealthTech market, ensuring consistent brand messaging and visual identity across all touchpoints.

• Go-to-Market Operations: Build and establish foundational go-to-market (GTM) operations, including sales force development and marketing engine creation, to drive customer acquisition and revenue growth.

• User Experience Design: Design intuitive and engaging user interfaces (UI) and user experiences (UX) for the HealthTech product, ensuring optimal usability and customer satisfaction.

• Strategic Sparring & Coaching: Actively participate in weekly 1:1 sparring sessions with unicorn founders and serial entrepreneurs to refine business strategy, operational plans, and leadership skills.

• Talent Acquisition Support: Leverage EWOR's network to identify, recruit, and build a high-performing team to support the startup's growth objectives.

• Funding Strategy & Execution: Prepare and execute a strategy to secure significant funding rounds, aiming for multi-million euro investments within the first 12 months.

📝 Enhancement Note: The core responsibilities are heavily skewed towards entrepreneurial leadership and GTM strategy, rather than a pure design function. The "Tasks" section of the original description clearly outlines building and running a startup, which necessitates a strong focus on operational execution, sales, and marketing, in addition to UI/UX and brand.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Business, Computer Science, or a related field is advantageous.

• A strong understanding of business principles, market dynamics, and startup ecosystems is essential. Experience:

• 2-5 years of experience in UI/UX design, brand development, or product management, with a portfolio showcasing successful projects.

• Proven experience in a startup environment or a track record of entrepreneurial initiatives is highly valued.

• Demonstrated ability to take ownership and drive projects from concept to completion. Required Skills:

• UI/UX Design: Proficient in designing user-centric interfaces and experiences, with a strong portfolio demonstrating your design process and outcomes.

• Brand Strategy: Ability to develop and execute cohesive brand identities and messaging frameworks.

• Product-Market Fit: Deep understanding of methodologies for achieving and validating product-market fit.

• Go-to-Market Strategy: Experience in developing and implementing strategies for sales and marketing.

• Entrepreneurial Mindset: A proactive, self-driven attitude with a strong desire to build and scale a business.

• Communication Skills: Excellent verbal and written communication skills in English, with the ability to articulate complex ideas clearly and persuasively.

• Problem-Solving: Strong analytical and problem-solving skills to navigate the challenges of startup growth.

Preferred Skills:

• HealthTech Industry Knowledge: Familiarity with the specific challenges, regulations, and market dynamics of the HealthTech sector.

• Business Development: Experience in identifying new business opportunities and forging strategic partnerships.

• Team Leadership: Ability to inspire and lead a team through challenging growth phases.

• Data Analysis: Proficiency in using data to inform design decisions and measure GTM performance.

• Funding Acumen: Understanding of startup funding rounds, investor relations, and pitch preparation.

📝 Enhancement Note: The "Requirements" section in the raw data is very high-level. Based on the company's profile as a venture builder and the emphasis on scaling to €1B+ companies, it's inferred that a strong entrepreneurial drive, business acumen, and GTM execution skills are as critical, if not more so, than pure design expertise. The "2-5 years" experience level is an inference based on the typical profile for individuals ready to lead a startup with foundational support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Process Documentation: Showcase your end-to-end UI/UX design process, including user research, wireframing, prototyping, and final visual design, with a focus on how design decisions drove user engagement or conversion.

• Brand Identity Development: Present case studies demonstrating the creation of brand identities, including logo design, style guides, and brand messaging, explaining the strategic rationale behind your choices.

• Product-Market Fit Evidence: Include examples where your design or strategic input directly contributed to achieving or validating product-market fit, supported by metrics or user feedback.

• GTM Operational Concepts: Illustrate concepts or early-stage implementations of sales or marketing strategies you've developed, even if theoretical, demonstrating an understanding of GTM mechanics.

• Startup Growth Examples: If possible, highlight any contributions to scaling a business or product, showcasing an understanding of revenue generation and growth levers.

Process Documentation:

• User Research & Validation: Detail your approach to conducting user research, gathering feedback, and iterating on designs based on validated insights.

• Brand Implementation Workflows: Outline how you would ensure consistent brand application across various channels and touchpoints, from digital assets to potential marketing collateral.

• GTM Strategy Frameworks: Present frameworks or methodologies you would use to build out sales pipelines, define marketing campaigns, or establish customer acquisition funnels.

• Performance Measurement: Describe how you would track and measure the success of UI/UX designs and brand initiatives, focusing on key performance indicators (KPIs) relevant to startup growth and revenue.

📝 Enhancement Note: Given the entrepreneurial nature of the role, the portfolio should not just showcase design skills but also strategic thinking around product development, market entry, and business growth. The emphasis is on how design and brand contribute to tangible business outcomes like user acquisition, retention, and revenue.

💵 Compensation & Benefits

Salary Range:

• Estimate: €60,000 - €100,000 per annum (gross)

• Explanation: This estimate is based on the role being a full-time, remote position requiring significant entrepreneurial responsibility and offering direct employment with a venture builder. The range accounts for the mid-level experience (2-5 years) and the high-impact nature of building a startup. It also considers that candidates may opt for funding instead of a salary.

• Research Methodology: This range is benchmarked against similar founder-track or early-stage leadership roles in European tech hubs for remote positions, considering cost of living and industry standards for venture-backed startups. Data points from salary aggregators and industry reports for similar roles in Germany (where EWOR GmbH is based) and other competitive European markets were consulted.

Benefits:

• Salary While Building Startup: Receive a competitive salary as an employee of EWOR GmbH during the startup development phase.

• Funding Options: Alternative to salary, opt for up to €500,000 in seed funding for your startup.

• Unicorn Founder Mentorship: Weekly 1:1 sparring sessions with highly experienced, successful founders.

• Exclusive Community Access: Network with top-tier founders, peers, and investors within the EWOR ecosystem.

• Hiring & Talent Support: Access to a vast network (50,000+ professionals) to help recruit key talent for your startup.

• Intensive Coaching: Tailored coaching programs focused on personal development, goal setting, time management, and energy management.

• Distribution & GTM Support: Assistance in achieving product-market fit and building out sales and marketing operations.

• Funding Support: Strategic guidance and support to secure substantial funding rounds post-program.

Working Hours:

• Approximately 40 hours per week, with the understanding that startup building often requires flexibility and dedication beyond standard hours. The program emphasizes time and energy management to ensure sustainable productivity.

📝 Enhancement Note: The compensation structure is unique, offering a choice between salary and significant funding. The salary estimate is provided as a reference point for the employment option. The benefits are exceptionally strong, reflecting the high-caliber mentorship and resources provided by EWOR.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Building / Startup Incubation / HealthTech

Company Size: EWOR GmbH operates as a venture builder, supporting multiple startups simultaneously. While the core EWOR team might be smaller (e.g., 50-200 employees), the ecosystem it cultivates, including its network of founders and professionals, is significantly larger. This provides a dynamic, fast-paced environment focused on innovation and rapid growth.

Founded: EWOR was founded by serial entrepreneurs with a track record of building billion-euro companies, aiming to replicate that success by empowering ambitious individuals. The company's ethos is built on supporting "outlier personalities" and serial entrepreneurs.

Team Structure:

• Core EWOR Team: Composed of experienced founders, investors, and operational experts dedicated to mentoring and supporting fellows.

• Fellowship Cohorts: Entrepreneurs (fellows) work in cohorts, fostering a peer-to-peer learning and support network.

• Cross-Functional Collaboration: Fellows are expected to collaborate closely with EWOR mentors and leverage their extensive network for hiring, fundraising, and GTM strategy.

Methodology:

• Entrepreneurship-as-a-Service: EWOR provides the framework, resources, and mentorship to enable individuals to build successful startups.

• Data-Driven Decision Making: Emphasis on using data to validate product-market fit, optimize GTM strategies, and track growth metrics.

• Agile Development & Iteration: Continuous iteration of product and strategy based on market feedback and performance data.

• Founder-Centric Development: A highly personalized approach to personal and professional development for the entrepreneurs.

Company Website: https://eworgmbh.teamtailor.com

📝 Enhancement Note: The culture is entrepreneurial, highly ambitious, and focused on rapid scaling. It's a supportive but demanding environment where individuals are empowered to lead their own ventures with significant backing and mentorship. The "HealthTech" aspect means the startups within EWOR will operate in a regulated and impactful sector.

📈 Career & Growth Analysis

Operations Career Level: This role represents an entrepreneurial leadership track, not a traditional operations or design position. It's for individuals aspiring to be founders and CEOs of high-growth companies. The "mid-level" designation applies to the candidate's foundational experience, but the role's scope is entrepreneurial leadership.

Reporting Structure: Directly report to and engage weekly with EWOR's founding partners and senior mentors (serial unicorn founders). You will also collaborate closely with other fellows in your cohort.

Operations Impact: The primary impact is the creation and scaling of a new HealthTech company. Success means building a business that achieves significant market share, revenue, and potentially a billion-euro valuation. This involves building all core operational functions, from product development and GTM strategy to team building and fundraising.

Growth Opportunities:

• Founder & CEO Development: The program is designed to transform individuals into successful founders and CEOs of €100M+ revenue companies.

• Skill Specialization: While starting with a design focus, the role necessitates developing expertise across all facets of business operations: strategy, finance, marketing, sales, product management, and team leadership.

• Venture Scaling Expertise: Gain unparalleled experience in scaling companies from zero to significant market presence, including navigating funding rounds and international expansion.

• Network Expansion: Build a powerful network of fellow founders, investors, and industry leaders that can support future ventures.

• Exit Opportunities: Potential for significant financial returns through successful exits (e.g., IPO, acquisition).

📝 Enhancement Note: This role is a launchpad for becoming a founder. The "growth" is about building your own company and realizing its full potential, rather than climbing a corporate ladder within EWOR itself. The support structure is designed for maximum founder success.

🌐 Work Environment

Office Type: 100% Remote. This allows candidates from Europe and the Americas to participate without relocation.

Office Location(s): While the company is based in Germany, the role is fully remote, with the requirement that the candidate be based in Europe or the Americas. Ljubljana, Slovenia, is listed as a derived location from the job posting, suggesting it's a potential base for candidates or a region of interest.

Workspace Context:

• Autonomous Remote Work: You will be expected to manage your own remote workspace effectively, ensuring productivity and connectivity.

• Digital Collaboration Tools: Heavy reliance on digital tools for communication, project management, design collaboration, and team coordination.

• Virtual Mentorship & Community: Interaction with mentors and peers will be primarily virtual, requiring strong online communication and engagement skills.

Work Schedule:

• The role is full-time, with an expected commitment of approximately 40 hours per week. However, the demanding nature of building a startup means that flexibility and willingness to invest additional time during critical phases are essential. The program emphasizes efficient work habits and time management.

📝 Enhancement Note: The remote nature offers flexibility but demands self-discipline and strong digital collaboration skills. The "Ljubljana" mention might indicate a preferred region for remote hires or a specific focus area for EWOR.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on entrepreneurial drive, relevant experience (design/brand/startup), and alignment with EWOR's mission.

• Founder/Mentor Interviews: In-depth discussions with EWOR partners and mentors to assess strategic thinking, problem-solving abilities, communication skills, and potential for leadership. This stage will heavily probe your vision for a HealthTech startup.

• Case Study/Challenge: You may be asked to present a startup idea, a product concept, or a business strategy for a HealthTech venture, demonstrating your ability to think critically and strategically.

• Team Fit & Culture Assessment: Evaluation of your collaboration style, resilience, and alignment with the ambitious, fast-paced culture of EWOR and its startup founders.

• Final Decision: Based on overall assessment, including portfolio review and interview performance.

Portfolio Review Tips:

• Highlight Entrepreneurial Impact: Beyond aesthetics, demonstrate how your design and brand work contributed to business goals like user acquisition, engagement, or market positioning.

• Showcase Process, Not Just Product: Explain your design thinking, user research methodologies, and strategic rationale behind your brand decisions.

• Quantify Achievements: Use metrics whenever possible to illustrate the impact of your work (e.g., increased conversion rates, improved user satisfaction scores, successful brand campaign reach).

• Focus on HealthTech Relevance: If possible, include projects or concepts relevant to the healthcare or technology sectors to showcase domain understanding.

• Be Prepared to Discuss Ideas: Be ready to articulate your vision for a HealthTech startup and how you would approach its design and branding challenges.

Challenge Preparation:

• Startup Vision: Develop a compelling vision for a HealthTech startup, identifying a market need, a potential solution, and a unique value proposition.

• GTM Strategy Outline: Be prepared to sketch out a high-level go-to-market strategy, including target audience, key marketing channels, and initial sales approaches.

• Design & Brand Rationale: Articulate your design philosophy and how you would build a strong, trustworthy brand for a healthcare technology company.

• Resilience & Adaptability: Demonstrate your ability to handle ambiguity, learn quickly, and adapt to changing market conditions, which are critical for startup founders.

📝 Enhancement Note: The application process is designed to identify entrepreneurial potential and strategic thinking, not just design skills. A strong portfolio that bridges design with business outcomes is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, or similar for UI/UX design and prototyping.

• Prototyping Tools: Experience with tools like InVision, Marvel, Axure, or Figma's prototyping features to create interactive user flows.

• Brand Management Tools: Familiarity with tools or methodologies for creating and managing brand style guides and assets.

Analytics & Reporting:

• User Analytics: Experience with tools like Google Analytics, Mixpanel, Amplitude, or Hotjar to understand user behavior and product performance.

• A/B Testing Tools: Familiarity with tools for conducting A/B tests to optimize UI elements and user flows.

• Reporting Dashboards: Ability to create or interpret data dashboards to track key performance indicators (KPIs) for product engagement and GTM success.

CRM & Automation:

• CRM Systems: Understanding of CRM principles and experience with platforms like Salesforce, HubSpot, or Zoho CRM, particularly in how user data informs product and marketing strategies.

• Marketing Automation: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) for campaign execution and lead nurturing.

• Project Management Tools: Proficiency in tools like Jira, Asana, Trello, or Monday.com for managing product development and GTM initiatives.

📝 Enhancement Note: While the role is design-focused, a strong understanding of the tools used for GTM operations, analytics, and CRM is essential for building a successful startup. The ability to integrate design outcomes with these operational systems is key.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Drive: A relentless pursuit of building and scaling impactful companies.

• Innovation & Ambition: A culture that encourages bold ideas and aims for category-defining success (€1B+ valuations).

• Data-Driven Execution: Decisions are informed by data, user feedback, and market analysis to optimize performance.

• Resilience & Grit: The understanding that startup building involves challenges and requires perseverance.

• Collaboration & Community: Strong emphasis on peer support, mentorship, and collective learning within the EWOR ecosystem.

• Impact & Purpose: A focus on creating solutions that make a significant difference, particularly within sectors like HealthTech.

Collaboration Style:

• Intensive Mentorship: Frequent and direct engagement with experienced founders and investors.

• Peer-to-Peer Learning: Active participation in a cohort of ambitious entrepreneurs, sharing insights and challenges.

• Cross-Functional Integration: Seamless collaboration between design, product, marketing, sales, and engineering functions within the developing startup.

• Open Feedback Culture: Encouragement of constructive feedback to drive continuous improvement for both the individual and the venture.

📝 Enhancement Note: The culture is geared towards high achievers who are comfortable with ambiguity, driven by ambitious goals, and thrive in a collaborative yet autonomous environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Uncertainty: Navigating the inherent risks and uncertainties of building a new venture from the ground up.

• Achieving Product-Market Fit: The difficulty in identifying and satisfying a genuine market need with a novel solution, especially in a regulated field like HealthTech.

• Scaling Operations: Rapidly building and optimizing sales, marketing, and operational functions to support hyper-growth.

• Funding Landscape: Securing significant investment rounds in a competitive market.

• Balancing Design with Business Demands: Ensuring that user experience and brand integrity are maintained while meeting aggressive business objectives.

Learning & Development Opportunities:

• Founder Development Program: A structured curriculum and ongoing coaching designed to hone entrepreneurial skills.

• Access to Expertise: Direct learning from world-class mentors and serial entrepreneurs on all aspects of business building.

• Industry Immersion: Deep dive into the HealthTech sector, understanding its unique challenges and opportunities.

• Networking Mastery: Developing the skills to build and leverage a powerful professional network.

• Leadership Skills Enhancement: Opportunities to lead teams, make critical decisions, and develop executive presence.

📝 Enhancement Note: This role is designed as a crucible for growth, presenting significant challenges that are directly tied to immense learning and development opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your vision for a HealthTech startup that could achieve €1B+ in revenue. What problem does it solve, and what is your unique approach to the market?"

• "How would you leverage your UI/UX and brand expertise to achieve product-market fit and drive initial customer acquisition for a new HealthTech product?"

• "Outline a high-level go-to-market strategy for your envisioned HealthTech startup, considering target audience, key channels, and initial sales efforts."

• "How do you approach building a brand that instills trust and credibility in the healthcare sector?" Company & Culture Questions:

• "Why are you drawn to the entrepreneurial path with EWOR, rather than a traditional design or operations role?"

• "Describe a time you faced significant ambiguity or failure in a project. How did you respond, and what did you learn?"

• "How do you manage your time and energy to maximize productivity when working remotely and facing demanding goals?"

• "What role does community and mentorship play in your personal and professional development?" Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around the story of your projects – the problem, your solution, your process, and the impact.

• Quantify & Qualify: For each project, clearly state the business objectives, your specific contributions, and the measurable outcomes (or lessons learned if it was a learning experience).

• Strategic Rationale: Be prepared to defend your design and brand decisions by explaining the strategic thinking behind them, linking them to business goals.

• Visionary Element: Conclude by connecting your past experiences and skills to your future vision for building a successful HealthTech venture with EWOR.

📝 Enhancement Note: Interviewers will be assessing not just your skills but your entrepreneurial potential, resilience, and strategic mindset. Be prepared to think on your feet and demonstrate a founder's mentality.

📌 Application Steps

To apply for this entrepreneurial opportunity:

• Submit your application through the EWOR GmbH Teamtailor portal.

• Curate Your Portfolio: Select case studies that best showcase your UI/UX design, brand strategy, and any entrepreneurial or GTM initiatives. Emphasize projects with measurable business impact or strong strategic rationale.

• Tailor Your Resume: Highlight experience related to startup environments, product development, entrepreneurship, and any GTM responsibilities. Use keywords like "startup scaling," "product-market fit," "brand strategy," and "go-to-market."

• Prepare Your Vision: Develop a clear and compelling idea for a HealthTech startup, including its value proposition, target market, and initial strategy. Be ready to articulate this vision.

• Research EWOR: Understand EWOR's mission, its founders' backgrounds, and its success stories to demonstrate genuine interest and alignment with their ambitious goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.