Growth Marketing Designer

📍 Job Overview

Job Title: Growth Marketing Designer

Company: The Montage Accessories Co. Ltd.

Location: Philippines

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-17

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design high-impact visual assets for paid social and digital advertising campaigns, focusing on driving performance metrics such as CTR and conversion rates.

• Collaborate closely with growth marketing strategists and performance teams to translate creative briefs and messaging into compelling, brand-consistent ad creatives.

• Develop and iterate on visual concepts for structured A/B testing across various platforms, including Meta, Pinterest, TikTok, and YouTube Ads.

• Optimize creative assets for platform-specific best practices, ensuring effective pacing, safe zones, and appropriate use of sound/music for maximum engagement.

📝 Enhancement Note: While the title is "Growth Marketing Designer," the core responsibilities and required skills heavily lean into performance creative development for paid social and digital advertising. This role is positioned at the intersection of creative execution and marketing operations, where design directly impacts measurable campaign results. The emphasis on A/B testing, performance metrics (CTR, CPA, ROAS), and collaboration with growth marketers signifies a strong connection to revenue operations and sales enablement through customer acquisition.

📈 Primary Responsibilities

• Design static, carousel, and motion ad creatives tailored for paid social platforms (Meta, Pinterest, TikTok, AppLovin, YouTube Ads), as well as Email/SMS marketing channels.

• Translate creative briefs, campaign hooks, and key messaging points into visually compelling and engaging ad content that captures audience attention.

• Generate multiple variations of design concepts to facilitate structured A/B testing, enabling data-driven optimization of creative performance.

• Adapt and optimize creative assets to adhere to platform-specific best practices, including safe zones, pacing, aspect ratios, and effective use of sound/music.

• Partner with the growth marketing team to continuously iterate on creative assets based on performance data, such as Click-Through Rate (CTR), thumb-stop rate, and conversion rates.

• Collaborate cross-functionally with performance marketing, analytics, and product teams to share insights derived from ad performance data and customer engagement.

• Maintain strict adherence to brand guidelines while actively exploring new visual angles, formats, and creative styles to enhance campaign effectiveness.

• Prepare, organize, and deliver final design assets in the required formats for campaign launch and seamless handoff to media buying teams.

• Stay abreast of emerging advertising trends, platform best practices, and evolving creative styles that demonstrate high performance in paid social environments.

📝 Enhancement Note: The responsibilities emphasize a direct link between design output and performance metrics, a core tenet of Revenue Operations. The role requires not just creative execution but also an analytical approach to design, using performance data to inform iterative improvements. This is critical for GTM strategies that rely on efficient customer acquisition.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is often preferred for roles involving brand consistency and strategic creative development. Equivalent practical experience will also be considered.

Experience: 2+ years of dedicated experience in designing static content for paid social and paid email/SMS campaigns, preferably within an agency or in-house marketing team setting.

Required Skills:

• Design Software Proficiency: Strong command of design and video editing tools including Figma, Adobe Photoshop, Adobe Illustrator, and CapCut, or similar industry-standard software.

• Paid Social Design Acumen: Proven ability to design static, carousel, and motion ad creatives specifically for paid social platforms.

• Performance-Oriented Design: Solid understanding of layout, typography, color theory, and visual hierarchy with a demonstrated ability to design content that prioritizes ad performance (e.g., thumb-stop rate, CTR) over aesthetics alone.

• Platform Adaptability: Expertise in adapting creative assets to meet platform-specific best practices, including safe zones, pacing, aspect ratios, and sound/music integration for Meta, Pinterest, TikTok, YouTube Ads, etc.

• A/B Testing Experience: Experience creating multiple variations of concepts for structured A/B testing to optimize campaign effectiveness.

• Attention to Detail: Meticulous attention to detail and commitment to maintaining consistency across all design assets.

• Fast-Paced Environment Adaptability: Comfort and proven ability to thrive in a fast-paced, test-and-learn marketing environment.

Preferred Skills:

• E-commerce/DTC Design: Prior experience designing ad creatives for e-commerce or Direct-to-Consumer (DTC) brands.

• Motion Graphics & Video: Familiarity with UGC-style creatives, motion graphics, or short-form video production techniques.

• Media KPIs Understanding: Basic understanding of key paid media Key Performance Indicators (KPIs) such as CTR, CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and thumb-stop rate.

• Cross-functional Collaboration: Experience collaborating effectively with media buyers, growth marketers, and performance teams.

• Generative Design Tools: Exposure to or experience with AI-assisted or generative design tools for accelerating creative iteration cycles.

📝 Enhancement Note: The emphasis on specific design tools and the ability to design for performance directly ties into the operational efficiency of marketing campaigns. Proficiency in Figma and Adobe Suite is crucial for asset creation and iteration, while understanding media KPIs is vital for aligning creative efforts with GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Focused Case Studies: Showcase at least 2-3 distinct case studies demonstrating your ability to design ad creatives that directly influenced key performance metrics (e.g., increased CTR, improved conversion rates, reduced CPA). Quantify results wherever possible.

• Platform Diversity: Include examples of ad creatives designed for a variety of paid social platforms (e.g., Meta, TikTok, Pinterest, YouTube Ads) showcasing your understanding of platform-specific nuances and best practices.

• Creative Variation & Testing: Present examples where you created multiple variations of a concept for A/B testing, explaining the rationale behind the variations and the impact of testing on performance.

• Brand Consistency in Diverse Formats: Demonstrate your ability to maintain brand integrity across different creative formats (static, carousel, motion) and adapt to evolving brand guidelines or visual explorations.

• Workflow Documentation (Optional but Recommended): Briefly outline your typical design process from brief to final asset delivery, highlighting efficiency and collaboration touchpoints.

Process Documentation:

• Creative Brief Interpretation: Showcase your ability to effectively interpret creative briefs, hooks, and messaging into actionable design concepts.

• Iterative Design Process: Provide examples of how you used performance data (CTR, conversion rates, etc.) to iterate on and improve creative assets over time.

• Asset Handoff & Optimization: Illustrate your process for preparing, organizing, and delivering final assets, ensuring they are optimized for platform implementation and ease of use by media buyers.

📝 Enhancement Note: For a role focused on performance creative, the portfolio is paramount. It needs to go beyond aesthetic appeal to demonstrate a tangible impact on marketing objectives. Applicants should be prepared to discuss the "why" behind their design choices and how they were informed by data and campaign goals.

💵 Compensation & Benefits

Salary Range: Given the location (Philippines) and the experience level (2-5 years), a competitive salary range for a Growth Marketing Designer would typically fall between PHP 50,000 to PHP 90,000 per month. This estimate is based on industry benchmarks for similar roles in the Philippines, considering the specific skill set in paid social design and performance marketing collaboration.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and conferences focused on design, digital marketing, and performance analytics.

• Employee Discounts: Potential for discounts on company products or services.

• Team Events & Activities: Regular team-building events and social gatherings to foster a collaborative environment.

• Performance Bonuses: Potential for bonuses tied to individual and team performance metrics.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday through Friday, with potential for flexibility depending on campaign needs and project deadlines. This role is designated as On-site.

📝 Enhancement Note: The salary range is an estimate based on general market data for the Philippines. Actual compensation will depend on the candidate's specific experience, portfolio, and negotiation. Benefits are standard for full-time roles in reputable companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Consumer Goods sector, specifically focusing on nursery furniture and modern family products. This industry requires a blend of aesthetic appeal, safety consciousness, and an understanding of family needs and life stages.

Company Size: The company is likely mid-sized to large, given its portfolio of recognized brands and reach to millions of families. This suggests established processes but also room for growth and impact.

Founded: The company was founded with a mission to create thoughtfully designed, safety-first products. This heritage likely influences a culture that values quality, reliability, and innovation in product design and marketing.

Team Structure:

• Marketing Department: The Growth Marketing Designer will be part of a dynamic marketing team, likely comprising specialists in digital marketing, performance marketing, brand management, content creation, and analytics.

• Reporting: This role will likely report to a Marketing Manager, Head of Growth Marketing, or a Creative Director, depending on the specific departmental structure.

• Cross-functional Collaboration: Close collaboration is expected with performance marketers, media buyers, content strategists, brand managers, and potentially product development teams to ensure creative alignment and campaign effectiveness.

Methodology:

• Data-Driven Marketing: The company emphasizes a data-driven approach, particularly within the growth marketing function, where campaign performance is meticulously tracked and analyzed to inform strategy.

• Test-and-Learn Culture: A core methodology involves continuous experimentation and A/B testing of creatives, messaging, and targeting to optimize campaign outcomes.

• Brand-Centric Innovation: While focusing on performance, there's an underlying commitment to maintaining brand strength and exploring innovative visual approaches that resonate with the target audience.

Company Website: [Company URL - Placeholder as not provided]

📝 Enhancement Note: The company's focus on modern families and safety implies a need for creative that is both visually appealing and trustworthy. The "fast-moving team" and "real impact" suggest an environment where individual contributions are visible and valued, especially within the performance-oriented marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level creative position focused on performance marketing. It's a step beyond a junior designer, requiring independent execution, strategic input on creative variations, and the ability to interpret performance data. The scope involves direct contribution to customer acquisition and revenue generation through effective ad creative.

Reporting Structure: The designer will likely report to a Marketing Manager or Senior Marketing Lead, working within a team that is closely aligned with the broader Go-To-Market (GTM) strategy. This structure allows for direct input into campaign execution and performance optimization.

Operations Impact: The Growth Marketing Designer's work directly impacts the efficiency and effectiveness of paid media spend. By creating high-converting ad creatives, this role contributes to customer acquisition volume, cost optimization (lower CPA), and ultimately, revenue growth. Their ability to quickly iterate and test creatives is crucial for maintaining campaign momentum and adapting to market dynamics.

Growth Opportunities:

• Specialization in Performance Creative: Develop deep expertise in designing for specific platforms (e.g., TikTok, YouTube Ads) and understanding the nuances of performance creative that drives maximum ROI.

• Transition to Senior Designer/Creative Lead: With proven success, opportunities may arise to lead creative projects, mentor junior designers, or take on more strategic creative direction within the marketing team.

• Cross-functional Skill Development: Gain deeper insights into broader marketing operations, media buying strategies, A/B testing methodologies, and performance analytics, potentially leading to roles in marketing strategy or campaign management.

• E-commerce/DTC Growth Expertise: Build a strong portfolio and experience in high-growth e-commerce and DTC environments, which are highly valued across many industries.

📝 Enhancement Note: This role offers a clear path for growth within marketing operations and creative strategy, particularly for those looking to specialize in performance-driven creative. The emphasis on data and iteration provides a strong foundation for understanding GTM funnel optimization.

🌐 Work Environment

Office Type: The role is designated as On-site, suggesting a traditional office environment where in-person collaboration and access to physical resources are prioritized. This environment often fosters stronger team cohesion and more spontaneous idea exchange.

Office Location(s): Located in the Philippines, the specific office location would need to be confirmed, but it implies a base within a major metropolitan area or business district common for corporate offices in the country.

Workspace Context:

• Collaborative Spaces: The office environment likely includes collaborative work areas, meeting rooms, and potentially dedicated creative spaces to facilitate teamwork and brainstorming sessions.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite, etc.), high-performance computers, and potentially video editing equipment will be provided.

• Team Interaction: Opportunities for regular face-to-face interaction with the growth marketing team, other designers, and potentially stakeholders from analytics and brand management, fostering a dynamic and communicative work atmosphere.

Work Schedule: The standard work schedule is likely Monday to Friday, 9 AM to 5 PM or similar, aligning with typical business hours in the Philippines. However, the fast-paced nature of digital advertising may require occasional flexibility to meet urgent campaign deadlines or respond to real-time performance needs.

📝 Enhancement Note: The on-site requirement indicates a preference for direct collaboration and team integration, which can be beneficial for creative roles requiring rapid feedback loops and spontaneous idea generation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Design Challenge/Task: You may be asked to complete a short design task or provide a more in-depth analysis of existing creatives, demonstrating your problem-solving approach and design thinking specific to paid social.

• Portfolio Presentation & Interview: A session to walk through your portfolio, discuss your design process, explain the rationale behind your creative choices, and highlight the performance impact of your work. This will also involve behavioral questions about teamwork, adaptability, and problem-solving.

• Team/Manager Interview: A discussion with the hiring manager and potentially other team members to assess cultural fit, collaboration style, and alignment with the company's values and operational approach.

Portfolio Review Tips:

• Quantify Impact: For each project in your portfolio, clearly articulate the objective, your role, the creative solution, and – most importantly – the measurable results (e.g., "Increased CTR by X%", "Achieved Y% ROAS"). Use specific numbers and KPIs.

• Showcase Process: Briefly explain your design process for key projects. How did you interpret the brief? What was your thought process for variations? How did performance data inform your iterations?

• Highlight Platform Adaptability: Include examples that demonstrate your understanding of designing for different platforms (Meta, TikTok, Pinterest, etc.), showing how you tailored visuals to each.

• Focus on Performance Creative: Prioritize examples that clearly show your ability to design for conversion and engagement, not just aesthetics. UGC-style, motion graphics, and A/B test variations are highly relevant.

• Be Prepared to Discuss: Be ready to discuss your creative choices, the challenges you faced, and how you overcame them, particularly in relation to performance outcomes.

Challenge Preparation:

• Analyze Existing Ads: Familiarize yourself with current trends in paid social advertising for e-commerce and DTC brands. Analyze ads from competitors or similar companies.

• Understand Key Metrics: Be ready to discuss KPIs like CTR, CPA, ROAS, and thumb-stop rate, and how design impacts them.

• Practice Articulating Rationale: Prepare to clearly explain your design decisions and their expected impact on campaign goals.

📝 Enhancement Note: The portfolio review is the most critical part of the application process for this role. Candidates should curate their best work that directly showcases their ability to design for performance and growth. Emphasizing quantifiable results and the iterative process informed by data will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI elements and layouts for digital ads.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, compositing, and creating high-fidelity static ad visuals.
  • Illustrator: For vector graphics, logos, and creating scalable assets.

• Video Editing Software:

  • CapCut: A popular tool for quick, mobile-first video editing, especially for short-form social content.
  • Adobe Premiere Pro / After Effects (Optional but beneficial): For more advanced motion graphics and video production.

Analytics & Reporting:

• Platform Ad Managers: Proficiency in Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, Google Ads (for YouTube) to understand creative specifications, performance dashboards, and reporting metrics.

• Analytics Platforms (e.g., Google Analytics, internal dashboards): Familiarity with where to find and interpret campaign performance data to inform creative iterations.

CRM & Automation:

• Email/SMS Platforms (e.g., Klaviyo, Mailchimp, Attentive): Understanding of how design assets are implemented within these platforms for marketing campaigns.

• Project Management Tools (e.g., Asana, Trello, Jira): Used for task management, workflow tracking, and collaboration on creative projects.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with CapCut is a strong plus given its prevalence in short-form video for social media. Understanding how to leverage performance data from ad managers to inform design is also a critical operational skill.

👥 Team Culture & Values

Operations Values:

• Data-Informed Creativity: While creativity is key, decisions are grounded in performance data and A/B testing results. Operations professionals in this company likely value insights that drive measurable outcomes.

• Agility & Adaptability: The fast-paced nature of digital marketing demands a willingness to adapt quickly to new trends, platform changes, and campaign performance feedback.

• Collaboration & Communication: A strong emphasis on working effectively with cross-functional teams, sharing insights, and providing clear communication regarding creative status and performance impact.

• Continuous Improvement: A mindset focused on ongoing learning, iteration, and optimizing processes and creative assets to achieve better results.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration between design, marketing strategy, and performance analysis to ensure creative efforts are aligned with GTM objectives and campaign performance.

• Feedback-Driven Iteration: An open culture where feedback from performance data and team members is welcomed and used to refine creative assets proactively.

• Shared Ownership of Results: While specific roles have distinct responsibilities, there's an underlying sense of shared ownership for campaign success, encouraging proactive contributions and problem-solving across functions.

📝 Enhancement Note: The culture likely fosters a blend of creative freedom and performance accountability. Success in this environment means being both an innovative designer and a strategic partner focused on achieving measurable marketing goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge is to create visually appealing and on-brand assets that also perform exceptionally well in a highly competitive paid social landscape. This requires a nuanced understanding of what resonates with specific audiences.

• Rapid Iteration and Testing: Keeping up with the demand for multiple creative variations for A/B testing and quickly adapting designs based on performance feedback can be demanding.

• Platform Evolution: Staying current with the ever-changing algorithms, best practices, and creative formats across various social media platforms requires continuous learning.

• Demonstrating ROI: Clearly attributing design's impact on key marketing metrics and effectively communicating this value to stakeholders requires strong analytical and storytelling skills.

Learning & Development Opportunities:

• Mastering Performance Creative: Deepen expertise in designing for conversion, A/B testing methodologies, and understanding the psychological triggers that drive engagement and sales in digital advertising.

• Advanced Motion Graphics & Video: Develop skills in creating more sophisticated motion graphics and short-form video content, which are increasingly dominant in paid social.

• Data Analysis & Marketing Strategy: Gain a more profound understanding of marketing analytics, campaign strategy, and customer journey mapping, potentially leading to broader marketing operations or strategy roles.

• Industry Trends & Tools: Access to training, workshops, or conferences focused on the latest digital marketing trends, design tools, and AI-assisted creative technologies.

📝 Enhancement Note: This role offers significant opportunities to develop specialized skills in performance marketing creative, a highly sought-after area in today's digital landscape. Overcoming the challenge of balancing creativity with strict performance metrics is key to professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into multiple ad variations for A/B testing. How do you decide what elements to test?"

• "How do you balance maintaining brand consistency with the need to create scroll-stopping, high-performance ad creatives for platforms like TikTok or Meta?"

• "Walk me through a time your creative design directly improved a key performance metric (e.g., CTR, conversion rate). What was your process, and what were the results?"

• "How do you stay updated on the latest trends and best practices in paid social creative design across different platforms?" Company & Culture Questions:

• "What attracts you to working at The Montage Accessories Co. Ltd., specifically within a performance-focused marketing team?"

• "How do you approach collaboration with performance marketers or media buyers who may have different priorities or perspectives?"

• "Describe a situation where you received critical feedback on your design. How did you handle it, and what did you learn?"

• "How do you ensure your creative work aligns with a brand's overall mission and values, especially in a competitive market?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your strongest performance-driven projects first. For each project, clearly state the objective, your specific contribution, the creative solution, and the measurable outcomes.

• Quantify Everything: Use numbers, percentages, and specific KPIs to demonstrate the impact of your work. Be prepared to explain how you tracked and attributed these results.

• Explain Your 'Why': For each design choice, be ready to articulate the strategic reasoning behind it, linking it back to the brief, target audience, platform, and performance goals.

• Showcase Iteration: Include examples where you iterated on designs based on feedback or performance data, illustrating your ability to learn and adapt.

• Be Concise and Engaging: Practice presenting your work concisely, focusing on the most critical aspects and engaging your audience.

📝 Enhancement Note: Candidates should prepare to demonstrate not just their design skills but also their understanding of marketing operations, performance metrics, and the ability to collaborate effectively within a data-driven GTM team. The portfolio is the primary tool for showcasing this.

📌 Application Steps

To apply for this Growth Marketing Designer position:

• Submit your application through the provided application link on greenhouse.io.

• Tailor Your Resume: Highlight experience and skills directly relevant to paid social design, performance marketing, and the specific tools mentioned (Figma, Adobe Suite, CapCut). Use keywords from the job description and quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your ability to design high-performing ad creatives for social media. Ensure each project clearly outlines the objective, your process, and quantifiable results.

• Prepare for the Portfolio Review: Practice walking through your portfolio, articulating your design decisions, and discussing the performance impact of your work. Be ready to answer questions about your process and collaboration style.

• Research the Company: Understand The Montage Accessories Co. Ltd.'s brands, target audience, and overall market position. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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