Growth Designer

📍 Job Overview

Job Title: Growth Designer

Company: Genius AI

Location: New York City, NY, United States

Job Type: Full-Time

Category: Growth Marketing / Creative Operations

Date Posted: 2026-08-26

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive creative strategy and execution for paid performance channels, with a primary focus on Meta advertising campaigns.

• Partner closely with Growth Marketing to translate performance data into actionable creative insights and new campaign concepts.

• Own the end-to-end creative production process, from initial ideation to final asset delivery, ensuring rapid iteration and deployment.

• Develop and implement AI-powered production workflows to enhance creative output volume and efficiency.

• Design cohesive conversion paths, ensuring seamless integration between ad creative and landing page experiences.

📝 Enhancement Note: This role bridges creative design with performance marketing, requiring a deep understanding of paid media channels and data-driven iteration. The emphasis on AI tooling suggests a forward-thinking approach to creative production and scaling.

📈 Primary Responsibilities

• Own the end-to-end creative lifecycle for paid performance channels, with a concentrated focus on Meta advertising campaigns.

• Develop and maintain a diverse pipeline of creative concepts, formats, and angles to avoid creative fatigue and maximize engagement.

• Design and optimize the entire conversion path, from ad creative to landing page experience, ensuring funnel coherence.

• Analyze ad performance KPIs, identify underperforming creative, and rapidly iterate or kill campaigns based on data.

• Implement and leverage AI-powered production workflows to significantly increase creative output and reinvest time into strategic ideation.

• Collaborate directly with growth marketing teams to rapidly deploy new creative variants, often within days of initial concept.

• Conduct thorough reviews of ad performance data to inform the ideation of new concepts and creative strategies.

• Partner with cross-functional teams to ensure brand consistency while also adapting creative for channel-specific effectiveness.

• Stay abreast of current ad trends, creator formats, and internet culture to inform creative direction and execution.

• Contribute to the evolution and application of the company's design system for branded concepts, while also knowing when to flex for performance.

📝 Enhancement Note: The responsibilities highlight a highly iterative and data-driven approach to creative development, emphasizing speed-to-market and measurable results within paid media. The integration of AI in production workflows is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount.

Experience: Minimum of 3+ years of direct experience in growth design, performance design, or digital design, with a proven track record of creating and scaling paid channel creative that has delivered measurable results.

Required Skills:

• Expertise in designing for paid performance channels, with a primary focus on Meta advertising (Facebook/Instagram Ads).

• Demonstrated ability to scale creative production processes, particularly by leveraging AI tooling.

• A proactive, action-oriented mindset, prioritizing rapid iteration and learning over perfectionism.

• Deep understanding of direct response marketing fundamentals and a strong point of view on effective strategies.

• Proficiency in designing across various formats, including static imagery and motion graphics.

• Expert-level proficiency in Figma for design and prototyping.

• Hands-on experience with AI tooling for creative generation and workflow optimization.

• Exceptional eye for typography, color theory, layout composition, motion design, and overall visual craft across various ad dimensions.

• Ability to analyze ad performance KPIs and translate data insights into actionable creative improvements.

• Strong communication skills with the ability to articulate design rationale and advocate for creative choices to stakeholders.

• Fluent understanding of current ad trends, creator formats, and internet culture. Preferred Skills:

• Experience with After Effects for advanced motion graphics and video editing.

• Familiarity with Jitter or similar tools for efficient motion design and animation.

• Experience working within and adapting established design systems.

• Ability to flex design style tastefully outside of a strict design system for channel-specific creative needs.

📝 Enhancement Note: The emphasis on "scaling your own production process around AI" and "default to action" indicates a need for a candidate who is not only skilled but also highly entrepreneurial and process-oriented within the creative domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct paid media campaigns (Meta focus) where you were the primary creative owner.

• For each campaign, clearly articulate the objective, your creative strategy, the design process (including AI tool utilization), and the resulting performance metrics (e.g., CPA, ROAS, CTR, conversion rates).

• Include examples demonstrating your ability to design the full conversion path, from ad creative to landing page.

• Provide case studies that highlight how you used performance data to iterate on creative concepts and drive improvements.

• Showcase a range of creative formats, including static ads, dynamic ads, and short-form motion graphics or video. Process Documentation:

• Demonstrate an understanding of designing and documenting efficient creative production workflows, particularly those enhanced by AI.

• Be prepared to discuss how you analyze performance data to refine creative briefs and optimize future campaign assets.

• Illustrate your approach to maintaining brand consistency while adapting creative for specific channel requirements and audience segments.

📝 Enhancement Note: The portfolio is critical for this role, serving as direct evidence of the candidate's ability to execute and drive measurable results in performance marketing through creative. Emphasis should be placed on quantitative outcomes.

💵 Compensation & Benefits

Salary Range: The estimated base salary for this role in New York City is between $130,000 - $145,000 annually. This range is subject to change and depends on various factors including skills, experience, location, and education.

Benefits:

• Competitive health, dental, and vision insurance options, effective from the first day of employment.

• Flexible Paid Time Off (PTO) policy.

• In-office lunch provided twice weekly for NYC employees, along with late-night dinner stipends.

• Access to Wellhub, a corporate wellness platform offering discounted gym memberships, fitness classes, and mental health resources.

• Annual stipend for professional development and continuous learning to foster skill enhancement.

• A generous stipend for high performers after 5 years of service, usable for personal recharge.

• 401k contribution eligibility starting on the first day of employment.

• Dependent Care Flexible Spending Account (FSA).

• Paid parental leave to support new parents.

• Fertility and adoption benefits provided through partnerships with Carrot and Kindbody.

• Target equity and comprehensive benefits package.

Working Hours: The role is expected to require approximately 40 hours per week. A hybrid work arrangement is in place, with a default of 3-4 days in the NYC office per week, including mandatory attendance on Tuesdays and Thursdays.

📝 Enhancement Note: The salary range is competitive for a mid-level Growth Designer in a major metropolitan area like New York City. The benefits package is robust, emphasizing employee well-being, professional growth, and long-term financial security. The hybrid model with specific in-office days requires local commutable candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on AI-driven solutions for local businesses, with a strong emphasis on the beauty and wellness sector (indicated by "GlossGenius").

Company Size: Likely growing, given the focus on scaling paid media and the hybrid work model. The description suggests a dynamic environment where rapid iteration is valued.

Founded: Founded with a mission to help local businesses operate more efficiently using technology. The company has achieved significant milestones, saving businesses substantial admin hours and generating additional revenue.

Team Structure:

• The Growth Designer will be a key member of the marketing or GTM (Go-To-Market) team, likely reporting into a Head of Growth Marketing or Creative Director.

• Collaboration will be extensive with Growth Marketing, Creative teams, and potentially Product teams to ensure cohesive user journeys.

• The team likely operates with a high degree of autonomy and speed, characteristic of a growth-stage tech company. Methodology:

• Data-driven decision-making is central, with a strong reliance on performance KPIs to guide creative strategy and optimization.

• Agile and iterative development processes are implied by the need to ship creative quickly and learn from market feedback.

• AI integration is a core methodology, aiming to enhance efficiency and scale creative output.

• Focus on user experience and conversion path optimization is critical for driving business outcomes.

Company Website: genius.ai

📝 Enhancement Note: Genius AI appears to be a mission-driven company focused on leveraging AI to empower small businesses. The culture likely values innovation, speed, data-informed decisions, and a collaborative, results-oriented approach, especially within the GTM functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Growth Designer," indicating a need for demonstrated experience and the ability to work autonomously on core responsibilities. It's not an entry-level position but also not yet senior leadership.

Reporting Structure: The Growth Designer will likely report to a Growth Marketing Manager or a Creative Lead. They will work closely with growth marketers and other creative team members.

Operations Impact: The Growth Designer's impact is directly tied to revenue generation through effective paid media creative. By optimizing ad performance and conversion paths, they directly contribute to customer acquisition, revenue growth, and overall business scalability.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Meta advertising creative, AI-powered design workflows, and conversion rate optimization (CRO).

• Leadership Potential: As the company scales, opportunities may arise to lead creative initiatives, manage junior designers, or specialize in other high-impact growth areas.

• Cross-Functional Exposure: Gain valuable experience working closely with marketing, product, and data analytics teams, broadening understanding of the GTM strategy.

• Professional Development: Utilize the annual stipend for courses, workshops, or conferences focused on growth marketing, AI in design, or emerging digital advertising trends.

📝 Enhancement Note: This role offers a clear path for impact and growth within a fast-paced tech environment. The emphasis on AI and performance data provides opportunities to develop highly sought-after skills in the modern marketing landscape.

🌐 Work Environment

Office Type: Hybrid work model, requiring commutable presence in the New York City headquarters. This suggests an office environment designed for collaboration, with shared workspaces and meeting rooms.

Office Location(s): New York City, NY. Specific details regarding office amenities or accessibility are not provided but are implied to be conducive to a hybrid setup.

Workspace Context:

• Collaborative Environment: The hybrid model with mandatory in-office days (Tuesdays and Thursdays) facilitates in-person collaboration, brainstorming sessions, and team cohesion.

• Tools & Technology: Access to industry-standard design software (Figma, After Effects), AI tooling, and performance analytics platforms is expected.

• Team Interaction: Frequent interaction with growth marketers and creative team members, fostering a dynamic and fast-paced work atmosphere.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with a hybrid arrangement, allowing for flexibility on non-mandatory office days. The emphasis on rapid iteration may sometimes require focused work sessions.

📝 Enhancement Note: The hybrid setup in NYC indicates a company that values both in-person collaboration and employee flexibility. The expectation of rapid creative deployment suggests a work environment that is dynamic and responsive to market demands.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience, skills, and alignment with role requirements.

• Creative Assessment/Portfolio Review: A deep dive into your portfolio, discussing specific campaigns, your creative process, AI tool utilization, performance metrics, and design rationale. Expect to discuss how you'd approach specific hypothetical scenarios.

• Skills-Based Interview: Discussion focused on your expertise in Meta advertising, Figma, AI tooling, and direct response fundamentals. This may include a small design challenge or a discussion of past problem-solving scenarios.

• Cross-Functional Interview: Conversation with growth marketing partners to assess collaboration style, communication skills, and understanding of marketing objectives.

• Hiring Manager Interview: Final discussion to assess overall fit, career aspirations, and alignment with company culture.

Portfolio Review Tips:

• Quantify Everything: For each piece, clearly state the objective, your role, the tools used (especially AI), and the measurable impact (e.g., "Increased CTR by 15%", "Reduced CPA by 10%", "Drove $X in attributed revenue").

• Showcase AI Integration: Explicitly detail how you used AI tools to enhance your creative process, scale production, or generate new ideas.

• Demonstrate Funnel Thinking: Highlight examples where you designed not just the ad, but also the landing page experience for a cohesive conversion path.

• Tell a Story: For each project, present a narrative that explains the problem, your solution, and the outcome.

• Variety is Key: Include examples showcasing static, motion, and perhaps even A/B testing variations to demonstrate range.

Challenge Preparation:

• Meta Ad Best Practices: Be ready to discuss current trends, effective ad formats, targeting strategies, and common pitfalls on Meta platforms.

• AI Tool Application: Prepare to discuss specific AI tools you've used, their benefits, limitations, and how you'd integrate them into a new creative workflow for Genius AI.

• Performance Data Interpretation: Practice articulating how you interpret ad performance metrics and use that data to inform your creative decisions.

• Design System Nuances: Be ready to discuss how you balance adherence to a design system with the need for channel-specific creative variations.

📝 Enhancement Note: The interview process heavily emphasizes practical application and demonstrable results. A strong portfolio is non-negotiable, and candidates should be prepared to discuss their experience with data, AI, and the specific nuances of Meta advertising creative.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/UX design, prototyping, and asset creation. Expect proficiency in components, auto-layout, and collaborative features.

• AI Tooling: This is a critical requirement. Candidates should be prepared to discuss specific AI tools used for image generation, text generation, video creation, workflow automation, etc. (e.g., Midjourney, DALL-E, ChatGPT, RunwayML, Jasper).

• Meta Ads Manager: Deep familiarity with creating, managing, and analyzing ad campaigns on the Meta platform.

Analytics & Reporting:

• Meta Ads Performance Metrics: Direct understanding of KPIs like CTR, CPC, CPA, ROAS, Conversion Rate, Frequency, Reach, and Engagement.

• General Analytics Tools: Familiarity with tools like Google Analytics or similar platforms for tracking website performance and user behavior, especially concerning conversion paths.

CRM & Automation:

• While not explicitly mentioned as primary tools for the designer, understanding how creative assets feed into CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) is beneficial. Other Potential Tools:

• After Effects: Preferred for advanced motion graphics, animations, and video editing.

• Jitter: Preferred for efficient motion design and animation creation.

• Design System Management Tools: Understanding how to work with and contribute to design systems.

📝 Enhancement Note: Proficiency in Figma and Meta Ads Manager is a baseline. The standout requirement is hands-on experience and a strategic approach to using AI tools for creative production and scaling. Familiarity with After Effects or Jitter is a significant plus.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and directly contributing to business growth through creative effectiveness.

• Data-Informed: Decisions are guided by performance data and analytics, requiring a comfort level with metrics and interpretation.

• Agile & Iterative: A culture that embraces rapid testing, learning, and iteration to optimize campaigns quickly.

• Innovative & Proactive: Encouragement to leverage new technologies like AI and to proactively identify opportunities for creative improvement and process efficiency.

• Collaborative: Working effectively within a cross-functional team, sharing ideas, and providing constructive feedback.

Collaboration Style:

• Cross-Functional Integration: Close partnership with Growth Marketing, requiring clear communication, shared goal alignment, and mutual understanding of objectives.

• Feedback Loops: Openness to feedback on creative work from marketing, data analysts, and potentially product stakeholders.

• Knowledge Sharing: A culture where learnings from campaign performance are shared broadly to inform future strategies.

• Efficiency Focus: A collective drive to optimize workflows and processes, particularly through the use of technology like AI, to maximize output and impact.

📝 Enhancement Note: The culture at Genius AI appears to be fast-paced, results-oriented, and technologically forward. Candidates should be comfortable with data, rapid iteration, and leveraging AI to achieve ambitious growth targets.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Creative Freshness: Continuously generating novel and engaging creative concepts to avoid ad fatigue in competitive paid channels, especially on Meta.

• Balancing Speed and Quality: Shipping creative rapidly while ensuring high standards of design craft and brand consistency.

• Effective AI Integration: Successfully implementing and scaling AI tools into a production workflow, managing potential limitations and ensuring quality output.

• Data Interpretation Nuances: Accurately translating complex ad performance data into actionable creative insights and strategic adjustments.

• Stakeholder Alignment: Effectively communicating design rationale and gaining buy-in from marketing and other stakeholders, especially when deviating from established norms for performance.

Learning & Development Opportunities:

• Advanced AI Design: Explore cutting-edge AI tools and techniques for creative generation, animation, and workflow automation.

• Performance Marketing Mastery: Deepen expertise in direct response strategies, conversion rate optimization, and channel-specific best practices (Meta).

• Growth Strategy Contribution: Gain a broader understanding of overall GTM strategy and contribute to high-level growth initiatives.

• Leadership Development: Potential to grow into a senior creative role, mentor junior designers, or lead specific creative projects.

• Industry Trends: Stay at the forefront of digital advertising, creator economy trends, and AI in creative industries.

📝 Enhancement Note: The challenges are inherent to growth-focused roles in dynamic tech environments. The growth opportunities are significant, allowing for skill specialization and career advancement within a cutting-edge field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve your creative production workflow. What were the results?"

• "How would you approach designing a conversion path for a new Genius AI product, starting from a broad campaign objective?"

• "Walk me through your process for analyzing Meta ad performance data and identifying key insights to inform your next creative iteration."

• "How do you balance adhering to a company's design system with the need to create channel-specific, high-performing creative?"

• "Imagine a top-performing ad concept is starting to see diminishing returns. What steps would you take to refresh or re-interpret it for continued success?" Company & Culture Questions:

• "What excites you most about Genius AI's mission and its use of AI for local businesses?"

• "How do you see your role as a Growth Designer contributing to Genius AI's overall business objectives?"

• "Describe your ideal collaborative relationship with a growth marketing manager."

• "How do you stay updated on current ad trends and internet culture, and how do you incorporate that into your work?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear problem-solution-result structure. Begin with the objective, detail your process (emphasizing AI and data), and conclude with quantifiable outcomes.

• Highlight AI & Data: Explicitly call out your use of AI tools and how performance data influenced your design decisions at each stage. Use visual cues or callouts in your slides.

• Showcase Range: Present a mix of static and motion creative, and examples demonstrating your understanding of the full conversion path.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, metrics interpretation, and challenges faced during campaign execution.

• Focus on Impact: Emphasize the business impact of your creative work, not just the aesthetic quality.

📝 Enhancement Note: Preparation should focus on articulating a data-driven, AI-augmented creative process that demonstrably leads to business results. Be ready to defend your design choices with both strategic rationale and performance data.

📌 Application Steps

To apply for this Growth Designer position:

• Submit your application through the Greenhouse portal linked in the job posting.

• Customize Your Resume: Tailor your resume to highlight keywords and experiences directly related to growth design, Meta advertising, AI tooling, Figma, and performance metrics. Quantify achievements wherever possible.

• Prepare Your Portfolio: Ensure your portfolio is polished, easily navigable, and showcases your best work relevant to this role. Prioritize case studies with clear objectives, detailed processes (including AI usage), and measurable results.

• Practice Your Pitch: Rehearse presenting your portfolio and discussing your experience, focusing on your ability to drive growth through creative strategy and execution. Be ready to articulate your approach to AI and data-driven design.

• Research Genius AI: Understand their mission, target audience, and recent product developments. Be prepared to discuss how your skills and approach align with their specific business goals and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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