Growth & Conversion Intern/Stage (SEO & UX) F/H

📍 Job Overview

Job Title: Growth & Conversion Intern/Stage (SEO & UX) F/H

Company: ESCP Business School

Location: Paris, Île-de-France, France

Job Type: FULL_TIME

Category: Marketing Operations / Growth Operations

Date Posted: 2026-05-21T16:00:32

Experience Level: Intern/Stage (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is centered on enhancing digital platform performance through strategic SEO and UX optimization, driving growth and conversion metrics.

• The position involves deep dives into user behavior analysis using advanced analytics tools to identify friction points and opportunities for improvement.

• Key responsibilities include designing and executing A/B tests to validate hypotheses and continuously iterate on web page elements for maximum impact.

• The intern will contribute to the creation of actionable insights and data-driven recommendations to inform marketing and product strategies.

📝 Enhancement Note: This is an internship/stage position, implying a focus on learning and development within a structured framework. The role bridges marketing, data analysis, and user experience, with a strong emphasis on practical application and measurable results in conversion optimization. The "F/H" designation indicates the role is open to candidates of all genders.

📈 Primary Responsibilities

• Performance Monitoring & Analysis: Track key performance indicators (KPIs) such as Click-Through Rate (CTR), internal click rates, and engagement metrics to gauge page effectiveness.

• User Behavior Analysis: Utilize analytics platforms like Google Analytics 4 (GA4), Hotjar, and Microsoft Clarity to map user journeys, identify navigation patterns, and pinpoint areas of user friction.

• A/B Testing and Experimentation: Actively participate in the setup and execution of A/B tests on various elements including Calls to Action (CTAs), headlines, page structures, and layouts, analyzing results to derive actionable recommendations.

• UX/UI Optimization: Propose and implement improvements to user experience and interface design to enhance content readability, information hierarchy, and the effectiveness of CTAs.

• SEO Strategy Integration: Optimize existing web pages with high traffic to improve business performance, increase content attractiveness, click-through rates, and conversion capabilities.

• Competitive Benchmarking: Conduct market and competitor analysis to identify best practices in UX, SEO, and conversion strategies.

• Cross-Functional Collaboration: Work closely with design and development teams to translate user insights and test results into tangible improvements and feature implementations.

• Dashboard Creation & Reporting: Develop clear and efficient dashboards using tools like Looker Studio, GA4, or similar platforms to synthesize key data findings and present actionable recommendations to stakeholders.

📝 Enhancement Note: The responsibilities are heavily focused on data-driven decision-making, experimentation, and cross-functional collaboration within a digital marketing context. The role requires a proactive approach to identifying optimization opportunities and a strong analytical mindset to interpret user data.

🎓 Skills & Qualifications

Education:

• Pursuing a Bachelor's or Master's degree in Marketing, Digital Marketing, Business Analytics, UX Design, or a related field.

Experience:

• Previous internship or project experience in digital marketing, SEO, UX, or web analytics is highly desirable.

Required Skills:

• Data Analysis: Proficient in analyzing website data using tools such as Google Analytics 4 (GA4) and Search Console to understand user behavior and performance trends.

• UX/UI Principles: Solid understanding of user experience and user interface design principles to identify areas for improvement in web page layouts and content.

• SEO Fundamentals: Basic knowledge of Search Engine Optimization (SEO) principles and how they relate to content and user engagement.

• A/B Testing: Familiarity with the concept of A/B testing and its application in optimizing conversion rates.

• Reporting & Visualization: Ability to create clear and concise reports and dashboards using tools like Looker Studio or Google Sheets.

• Problem-Solving: Strong analytical and critical thinking skills to identify issues and propose effective solutions.

• Communication: Excellent written and verbal communication skills, particularly in presenting data-driven insights.

Preferred Skills:

• Heatmap & Session Recording Tools: Experience with tools like Hotjar or Microsoft Clarity for deeper user behavior analysis.

• A/B Testing Platforms: Familiarity with A/B testing software such as AB Tasty.

• Spreadsheet Proficiency: Advanced skills in Excel or Google Sheets for data manipulation and analysis.

• Project Management Tools: Experience with tools like Notion for organizing tasks and roadmaps.

• Competitive Analysis: Ability to conduct thorough competitive benchmarking for digital strategies.

📝 Enhancement Note: While this is an internship, the expectations lean towards a candidate who can quickly grasp complex concepts and contribute meaningfully. Proficiency in GA4 and a strong understanding of the conversion funnel are critical. The "F/H" in the job title suggests an inclusive hiring process, and candidates should feel encouraged to highlight any relevant experience that aligns with the core responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 1-2 projects demonstrating your analytical approach to website performance issues, user journey mapping, or conversion optimization efforts.

• Data Visualization: Include examples of dashboards or reports you have created (even for academic projects) that clearly convey insights from data, ideally using tools like Looker Studio or GA4.

• Optimization Proposals: Present a hypothetical or actual proposal outlining UX or SEO improvements for a web page, detailing the rationale, expected impact, and proposed testing methodology.

• Tool Proficiency Showcase: Briefly mention or demonstrate your familiarity with key tools such as GA4, Hotjar, or Excel/Google Sheets, highlighting how you've used them to derive insights.

Process Documentation:

• Demonstrate an understanding of the iterative process of analysis, hypothesis generation, testing, and implementation for web page optimization.

• Explain your approach to identifying user pain points and translating them into specific, testable hypotheses.

• Outline how you would measure the success of optimizations and report on their impact on key business metrics.

📝 Enhancement Note: For an internship, the portfolio doesn't need to be extensive but should clearly illustrate analytical thinking, tool familiarity, and a structured approach to problem-solving in the digital space. Academic projects or personal website experiments are acceptable. The emphasis is on demonstrating potential and a grasp of the core concepts.

💵 Compensation & Benefits

Salary Range:

• As this is an internship ("Stage") position in France, compensation will be based on the legal minimum for internships (known as indemnité de stage) and potentially supplemented by the company.

• The legal minimum for a full-time internship in France as of recent regulations is approximately €4.35 per hour. For a standard 35-hour week, this equates to roughly €660 per month. ESCP Business School, being a reputable institution, may offer a higher rate to attract strong candidates.

• Estimated Monthly Stipend: €700 - €1,000 (subject to company policy and legal framework).

Benefits:

• Transverse Role: Gain comprehensive experience at the intersection of SEO, UX, data analysis, and conversion optimization.

• Direct Impact: Work on concrete missions that directly influence the performance of web pages and the overall user experience.

• Learning Environment: Immerse yourself in a stimulating, collaborative, and test-and-learn culture.

• Professional Development: Opportunity to learn from experienced professionals in digital marketing and web project management.

• Networking Opportunities: Connect with students, faculty, and professionals within the ESCP Business School ecosystem.

• Potential for Future Opportunities: Successful internships can sometimes lead to further opportunities within the organization.

• Meal Vouchers (Potentially): Many internships in France include tickets restaurant or similar benefits.

Working Hours:

• Standard full-time internship hours, typically 35 hours per week, with potential flexibility depending on project needs and team arrangements.

• Estimated Weekly Hours: 35 hours.

📝 Enhancement Note: Salary for internships in France is legally mandated but can vary. The provided range is an estimate, assuming the company offers a competitive stipend above the legal minimum. The benefits are focused on the learning and developmental aspects crucial for an internship role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education / Business Education

Company Size: Large (ESCP Business School is a global institution with multiple campuses and a significant number of students and staff).

Founded: 1819 (ESCP is one of the oldest business schools in the world, indicating a long-standing reputation and established operational processes).

Team Structure:

• Reporting Line: The intern will report to the Head of Web Projects within the Brand and Communication Department.

• Departmental Focus: The Brand and Communication department is responsible for the school's overall image, outreach, and digital presence.

• Cross-Functional Collaboration: The role requires close collaboration with design teams, development teams, and potentially other marketing specialists to implement web optimizations.

Methodology:

• Data-Driven Approach: Emphasis on using analytics (GA4, Hotjar, Clarity) to understand user behavior and inform decision-making.

• Test & Learn: A core philosophy of continuous improvement through experimentation (A/B testing) and iterative development.

• User-Centric Design: Focus on enhancing the user experience (UX) and interface (UI) to meet user needs and improve engagement.

• Performance Optimization: A continuous effort to improve key metrics like CTR, conversion rates, and overall web page effectiveness.

Company Website: https://www.escp.eu/

📝 Enhancement Note: ESCP Business School's long history suggests a blend of tradition and innovation. The Brand and Communication department likely operates with a strategic focus on maintaining its prestigious image while adapting to digital trends. The "test & learn" methodology is crucial for understanding how this established institution embraces experimentation.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level / Internship

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Skill Development: Acquire hands-on experience with industry-standard analytics and optimization tools (GA4, Hotjar, AB Tasty, Looker Studio).

• Cross-Functional Exposure: Develop a strong understanding of how SEO, UX, data analysis, and development teams collaborate to achieve business goals.

• Industry Insight: Gain valuable insights into the competitive landscape of higher education marketing and digital strategy.

• Career Pathing: This internship can serve as a stepping stone to roles such as Junior SEO Specialist, UX Analyst, Conversion Rate Optimization Specialist, or Digital Marketing Coordinator.

• Mentorship: Benefit from guidance from the Head of Web Projects and other senior members of the Brand and Communication team.

📝 Enhancement Note: The growth trajectory for an intern is primarily focused on skill acquisition and exposure to real-world digital operations. The role provides a solid foundation for further specialization in areas like performance marketing, user experience research, or digital analytics.

🌐 Work Environment

Office Type: On-site, likely within a professional office setting at one of ESCP's Paris campuses.

Office Location(s): Paris, France (specific campus details may vary but will be centrally located within the city).

Workspace Context:

• Collaborative Environment: The role is situated within the Brand and Communication department, fostering collaboration with designers, developers, and marketing professionals.

• Tool Access: Expect access to the necessary digital tools and platforms required for data analysis, A/B testing, and reporting.

• Team Interaction: Opportunities for regular team meetings, project discussions, and knowledge sharing sessions, promoting a dynamic learning atmosphere.

• Professional Setting: Working within a leading business school provides exposure to a professional, academic, and international environment.

Work Schedule:

• Structured, full-time internship hours (likely 35 hours per week) from Monday to Friday.

• While core hours will be defined, there may be some flexibility to accommodate project deadlines or specific testing schedules, within reasonable limits.

📝 Enhancement Note: The on-site nature of the role is typical for internships, facilitating direct mentorship and integration into the team. The environment at a business school like ESCP is expected to be professional, dynamic, and conducive to learning.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and cover letter to assess qualifications and alignment with the role's requirements.

• First Interview: Likely a discussion with the Head of Web Projects to assess technical understanding of SEO, UX, and analytics concepts, as well as motivation and cultural fit. This may include scenario-based questions.

• Case Study/Practical Exercise (Potential): A short, practical exercise or case study may be assigned to evaluate analytical skills and problem-solving approach. This could involve analyzing a sample dataset or proposing optimizations for a given web page scenario.

• Final Interview: Potentially with a broader member of the Brand and Communication team or HR to finalize the selection and discuss internship terms.

Portfolio Review Tips:

• Focus on Relevance: Highlight projects that directly relate to web analytics, user behavior, SEO, or UX. Academic projects demonstrating these skills are valuable.

• Showcase Tools: Clearly indicate the tools used (GA4, Hotjar, Excel, etc.) and how they were applied to achieve specific outcomes or insights.

• Structure for Clarity: For case studies, use a clear structure: Problem/Objective, Analysis/Methodology, Solution/Recommendations, and Results/Impact. Even if results are hypothetical for academic projects, outline the expected impact.

• Quantify When Possible: If you have any quantifiable results from past projects (even personal ones), highlight them. For academic work, explain the metrics you would track and why.

• Conciseness is Key: Keep your portfolio concise and focused. For an internship, 1-3 strong examples are better than many weak ones.

Challenge Preparation:

• Understand Core Concepts: Be prepared to discuss fundamental principles of SEO (on-page, off-page, technical), UX (usability, heuristics, user journeys), and conversion rate optimization (CRO).

• Tool Familiarity: Review the listed tools (GA4, Hotjar, Clarity, Looker Studio) and be ready to explain how you would use them to diagnose issues or measure success.

• Problem-Solving Scenarios: Practice thinking through common website challenges, such as low conversion rates, high bounce rates, or poor user engagement, and outlining a systematic approach to address them.

• Company Research: Understand ESCP Business School's mission, target audience, and how its web presence supports its educational offerings.

📝 Enhancement Note: The interview process for an internship typically balances assessing foundational knowledge with eagerness to learn and potential. A well-structured portfolio that showcases analytical thinking and tool familiarity, even from academic work, will be highly beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Google Analytics 4 (GA4): Essential for tracking website traffic, user behavior, conversions, and campaign performance. Proficiency in setting up custom reports and analyzing user flows is key.

• Google Search Console: Used to monitor website performance in Google Search results, identify technical SEO issues, and understand search queries.

• Hotjar / Microsoft Clarity: Tools for qualitative user behavior analysis, including heatmaps, session recordings, and user feedback surveys, to identify friction points and usability issues.

• A/B Testing Tools (e.g., AB Tasty): Platforms used to design, implement, and analyze A/B tests and multivariate tests on web pages to optimize conversion rates.

• Excel / Google Sheets: Fundamental for data manipulation, analysis, and creating custom reports when direct tool integration is not feasible.

Analytics & Reporting:

• Looker Studio (formerly Google Data Studio): A powerful tool for creating interactive dashboards and reports from various data sources, including GA4. Crucial for synthesizing data and presenting insights to stakeholders.

CRM & Automation:

• While not explicitly listed as primary tools for this role, understanding how website interactions feed into a CRM (Customer Relationship Management) system is beneficial, as the ultimate goal is conversion. The role's focus is on the front-end optimization that drives leads into the funnel.

📝 Enhancement Note: The technology stack is heavily focused on digital analytics, user behavior tracking, and experimentation platforms. The intern will gain practical experience with tools that are central to modern digital growth and performance marketing operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to guide all decisions related to web performance and user experience.

• Continuous Improvement: A commitment to iterative optimization through regular testing, analysis, and refinement of web pages.

• Collaboration & Teamwork: Fostering a supportive environment where individuals from different disciplines (marketing, design, development) work together effectively.

• User-Centricity: Prioritizing the needs and experience of the user in all design and optimization efforts.

• Proactiveness & Initiative: Encouraging team members to identify opportunities, propose solutions, and take ownership of their work.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with design and development teams to transform insights into actionable changes.

• Open Communication: A culture that encourages open dialogue, feedback exchange, and knowledge sharing regarding experiment results and user insights.

• Agile Principles: Working within a framework that supports iterative development, rapid experimentation, and adaptability to changing data and user feedback.

📝 Enhancement Note: The culture at ESCP, particularly within the Brand and Communication department, likely values a blend of academic rigor and modern digital marketing practices. The "test & learn" approach suggests an environment that is open to experimentation and learning from both successes and failures.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing SEO, UX, and Conversion Goals: Effectively integrating these often-interconnected but sometimes competing objectives to achieve optimal results.

• Data Interpretation: Accurately diagnosing user behavior issues from complex datasets and distinguishing correlation from causation.

• Experimentation Design: Developing robust A/B tests that yield statistically significant and actionable results.

• Cross-Team Alignment: Ensuring smooth collaboration and buy-in from design and development teams for proposed optimizations.

• Rapidly Evolving Digital Landscape: Staying abreast of the latest trends and best practices in SEO, UX, and conversion optimization.

Learning & Development Opportunities:

• Hands-on Tool Proficiency: Gaining practical expertise in widely used digital marketing and analytics tools (GA4, Hotjar, Looker Studio, A/B testing platforms).

• Applied Analytics: Developing a strong ability to translate raw data into strategic insights and actionable recommendations.

• Experimentation Methodology: Learning the principles and practical application of A/B testing for performance optimization.

• User-Centric Design Thinking: Deepening understanding of UX/UI principles and user journey mapping.

• Industry Exposure: Understanding the digital marketing strategies and challenges within the competitive higher education sector.

📝 Enhancement Note: This internship offers a rich learning environment focused on practical skills crucial for a career in digital growth. The challenges presented are common in the field and provide excellent opportunities for skill development and problem-solving.

💡 Interview Preparation

Strategy Questions:

• "How would you approach analyzing a webpage with a high bounce rate?" (Focus on methodology: GA4, Hotjar, user journey mapping, content audit).

• "Describe a time you used data to recommend a change to a digital product or experience." (Highlight analytical process, tools used, and outcome).

• "What are the key differences between SEO and UX, and how do they work together for conversion?" (Demonstrate understanding of both disciplines and their synergy).

Company & Culture Questions:

• "Why are you interested in interning at ESCP Business School, specifically in this Growth & Conversion role?" (Research the school's programs, values, and its position in higher education).

• "How do you approach working in a team, especially with individuals from different backgrounds like design or development?" (Emphasize collaboration, communication, and understanding different perspectives).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a clear story: what was the problem or objective, what was your role, what methods/tools did you use, what were the results (or expected results), and what did you learn?

• Visual Aids: If presenting a dashboard or report, ensure it's clean, easy to understand, and highlights key metrics. Be prepared to walk through it section by section.

• Focus on Process: Emphasize your thought process and analytical approach, rather than just the final output. For an internship, showing how you think is more important than having perfect results.

• Tool Proficiency: Be ready to briefly explain how you used specific tools (e.g., "I used GA4 to identify that users were dropping off at step 3 of the application form, then used Hotjar heatmaps to see they were confused by the payment options").

📝 Enhancement Note: Interview preparation should focus on demonstrating a solid grasp of fundamental digital marketing concepts, analytical thinking, and a proactive, learning-oriented attitude. Showing enthusiasm for ESCP and the specific role is crucial.

📌 Application Steps

To apply for this Growth & Conversion Intern/Stage position:

• Submit your application through the provided link on the careers website.

• Tailor Your CV: Highlight any relevant coursework, academic projects, or previous experiences related to digital marketing, analytics, SEO, UX, or A/B testing. Use keywords from the job description.

• Craft a Compelling Cover Letter: Clearly articulate your motivation for pursuing this specific internship at ESCP Business School, your understanding of the role's responsibilities, and how your skills and enthusiasm align with the position.

• Prepare Your Portfolio: Assemble 1-3 concise examples of your work that showcase your analytical skills, tool familiarity (especially GA4, Excel/Sheets), and understanding of optimization principles. This can include academic projects, personal website experiments, or mock analyses.

• Research ESCP: Familiarize yourself with ESCP Business School's mission, programs, target audience, and its digital presence. Understand its competitive landscape in higher education.

• Practice Interview Responses: Prepare to discuss your understanding of SEO, UX, and conversion optimization, and how you would approach common analytical challenges. Be ready to articulate the value of a "test & learn" approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.