Group Digital Designer, UX

📍 Job Overview

Job Title: Group Digital Designer, UX

Company: Hong Kong Aircraft Engineering Company (HAECO)

Location: Airport area, Hong Kong

Job Type: Full-time

Category: Digital Design / User Experience (UX) Operations

Date Posted: 2026-04-24

Experience Level: 8+ years (Senior/Lead level implied)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and enhancement of digital products and services critical to HAECO's global digital transformation initiatives, impacting both internal users and external customers.

• Lead user research, journey mapping, and design sprints to deeply understand user behaviors, needs, and preferences, translating insights into actionable design requirements.

• Develop comprehensive end-to-end user flows, information architecture, and interactive prototypes (low to high fidelity) to articulate design concepts and validate user interactions.

• Champion design quality and user-centricity throughout the product development lifecycle, collaborating closely with Product Owners, Product Managers, and Development teams in an Agile environment.

• Drive innovation by exploring and implementing the latest design methods and technologies to ensure HAECO's digital offerings remain competitive and user-friendly within the aviation MRO sector.

📝 Enhancement Note: The "Group Digital Designer, UX" title, combined with the 8+ years of experience requirement and the emphasis on leading workshops and defining product problems, strongly suggests a senior or lead contributor role within the UX function. The focus on "digital transformation journey" and impact on "internal users and customers worldwide" indicates a strategic position with broad influence. This role is positioned within the "Operations" umbrella due to its direct impact on the efficiency and effectiveness of digital systems used in HAECO's Maintenance, Repair, and Overhaul (MRO) services.

📈 Primary Responsibilities

• Lead the definition of product problems and translate them into clear product and design requirements through collaborative workshops and detailed analysis.

• Facilitate and conduct user research, including interviews, surveys, and usability tests, to gather in-depth insights into user behaviors, needs, and preferences.

• Design and map end-to-end user flows and information architecture to ensure clear, scalable, and intuitive navigation across digital platforms.

• Create compelling low-to-high fidelity wireframes and interactive prototypes to effectively communicate design concepts, validate interactions, and gather stakeholder feedback.

• Collaborate closely with Product Owners, Product Managers, and development teams throughout the Agile development process, providing detailed assets, specifications, and supporting User Acceptance Testing (UAT) to ensure design integrity.

• Conduct and facilitate focused workshops, such as journey mapping, prioritization, and opportunity framing, to align stakeholders and confirm project direction and scope.

• Stay abreast of emerging industry trends, best practices in UX/UI design, and new technologies relevant to the aviation and digital product development landscape.

• Ensure designs align with product strategy, user needs, and overarching business objectives, contributing to the success of HAECO's digital transformation.

📝 Enhancement Note: The description emphasizes a hands-on design role with significant strategic input. Responsibilities extend beyond pure design execution to include problem definition, stakeholder alignment through workshops, and close partnership with development. This implies a need for strong communication and facilitation skills alongside core UX competencies.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 8 years of end-to-end UX/Product Design experience, with a proven track record of delivering impactful digital solutions.

Required Skills:

• Advanced expertise in interaction design, information architecture, and crafting intuitive navigation flows.

• Strong capability across wireframing, prototyping (low to high fidelity), and production-quality UI design.

• Proficiency with modern design and collaboration tools, including Figma, FigJam/Miro, and the Adobe Creative Suite.

• Strong command of user research methods (interviews, surveys, usability testing) and the ability to strategically apply them.

• Expertise in gathering and prioritizing user needs to drive user-centric design decisions.

• Experience in conducting usability testing and effectively incorporating user feedback into design iterations.

• Excellent communication and stakeholder management skills, with the ability to articulate design rationale, influence decisions, and build alignment across diverse teams.

Preferred Skills:

• Experience in the aviation industry or a related MRO (Maintenance, Repair, and Overhaul) sector is highly advantageous.

• Familiarity with digital transformation initiatives and their impact on enterprise software.

• Experience with A/B testing and conversion rate optimization strategies.

📝 Enhancement Note: The requirement for 8+ years of experience, coupled with the breadth of responsibilities including leading workshops and defining product problems, positions this as a senior-level UX role. The specific mention of Figma, FigJam/Miro, and Adobe Creative Suite indicates the expected tool proficiency. Multilingual proficiency (Cantonese, Mandarin, English) is a critical requirement given the company's headquarters and likely user base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating at least 8 years of end-to-end UX/Product Design experience.

• Showcase specific examples of impactful projects, detailing the design process followed, key challenges encountered, and measurable outcomes achieved.

• Highlight expertise in interaction design, information architecture, and the creation of intuitive navigation flows.

• Include case studies that illustrate proficiency in wireframing, prototyping (low to high fidelity), and UI design.

• Demonstrate experience with user research methodologies, usability testing, and the integration of user feedback into design iterations.

Process Documentation:

• Provide evidence of structured design processes, including how user problems were identified and translated into design requirements.

• Illustrate the methodology used for conducting user research, workshops (journey mapping, prioritization, opportunity framing), and synthesizing findings.

• Document the approach to information architecture and user flow design for complex digital products or services.

• Showcase how interactive prototypes were utilized for concept validation and stakeholder alignment.

• Detail the collaboration process with development teams, including the provision of assets, specifications, and support during UAT.

📝 Enhancement Note: For a senior UX role, the portfolio is paramount. It must not only showcase the final designs but, more importantly, the process and impact. Applicants should be prepared to walk through their decision-making, research methodologies, and how their designs solved specific user or business problems, demonstrating their ability to drive outcomes.

💵 Compensation & Benefits

Salary Range:

Given the senior experience level (8+ years), the location (Hong Kong), and the specialized nature of UX design within a global aviation company, an estimated annual salary range would be between HKD 600,000 to HKD 900,000. This estimate is based on industry benchmarks for senior UX/Product Designers in major Asian financial hubs, considering the demand for specialized digital transformation talent.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision)

• Generous paid time off (vacation, sick leave, public holidays)

• Retirement savings plan/pension contributions

• Professional development opportunities, including training, workshops, and potential conference attendance

• Opportunities for career advancement within HAECO Group's global network

• Potential for performance-based bonuses

Working Hours:

• Standard working hours are typically 40 hours per week.

• While the role is on-site, HAECO may offer some flexibility in working hours or arrangements, subject to team and business needs. Specific details will be discussed during the interview process.

📝 Enhancement Note: Salary estimates are based on general market data for senior UX roles in Hong Kong. Actual compensation will depend on the candidate's specific experience, qualifications, and negotiation. The benefits package is standard for a large, established organization like HAECO, with a focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation Services (Maintenance, Repair, and Overhaul - MRO), Global Logistics. HAECO is a significant player in the aviation MRO sector, offering a broad spectrum of services that are critical for aircraft safety and operational efficiency. This industry demands high standards of precision, reliability, and continuous innovation.

Company Size: HAECO Group is a large, established global organization with operations across multiple continents. This implies a structured corporate environment with established processes, but also opportunities for impact within specific divisions or projects.

Founded: HAECO was founded in Hong Kong in 1950, indicating a long history of stable operation and deep industry expertise. This legacy suggests a company culture that values experience, reliability, and long-term relationships, while also embracing modernization.

Team Structure:

• The Group Digital Customer Experience team likely comprises various digital specialists, including UX designers, UI designers, product managers, and potentially digital strategists.

• This role reports into the Group Digital Customer Experience team, suggesting a centralized function aimed at standardizing and enhancing digital experiences across different HAECO entities.

Methodology:

• Data-driven decision-making is expected, with user research and analytics informing design choices.

• Agile methodologies are integral, necessitating iterative design, rapid prototyping, and close collaboration with development.

• A strong emphasis on user-centric design principles will guide the development of digital products and services.

• Continuous improvement and adaptation to new technologies and user behaviors are key to supporting the company's digital transformation.

Company Website: https://careers.haeco.com/

📝 Enhancement Note: As a long-standing company in a critical industry, HAECO likely balances tradition with innovation. The "Group Digital Customer Experience" team points to a strategic push for modernization and a unified approach to digital touchpoints, making this an exciting time to join and influence their digital trajectory.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior or Lead level within the Digital Design/UX function. The 8+ years of experience requirement, coupled with responsibilities for defining product problems, leading workshops, and influencing product direction, signifies a contributor who is expected to operate with significant autonomy and provide expert guidance. The "Group" designation suggests a scope that impacts multiple entities within HAECO.

Reporting Structure: The individual will report into the Group Digital Customer Experience team. This structure typically means reporting to a UX Lead, Design Manager, or Head of Digital Experience, who oversees the broader digital product strategy and design operations for the group.

Operations Impact: The Digital Designer's work will directly impact the efficiency and effectiveness of HAECO's digital products and services. By improving user experience for both internal employees (e.g., engineers, technicians) and external customers (e.g., airlines), this role contributes significantly to operational efficiency, customer satisfaction, and the overall success of the company's digital transformation goals. This includes streamlining complex MRO processes through intuitive digital interfaces.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX, such as service design, complex enterprise systems design, or user research leadership.

• Leadership: Progress into a UX Lead or Design Manager role, overseeing a team of designers, mentoring junior staff, and taking on greater strategic responsibility for the design roadmap.

• Cross-functional Mobility: Transition into Product Management roles, leveraging a deep understanding of user needs and product development cycles.

• Industry Expertise: Develop specialized knowledge within the aviation MRO sector, becoming a go-to expert for digital solutions in this niche.

• Global Exposure: Gain experience working on projects with global implications, understanding diverse user needs across different regions.

📝 Enhancement Note: The "Group" title and the focus on digital transformation imply that this role is central to HAECO's strategic initiatives. Growth opportunities are likely tied to the success of these initiatives and the individual's ability to demonstrate leadership and strategic thinking beyond core design tasks.

🌐 Work Environment

Office Type: The role is based at the Hong Kong International Airport (HKIA) area, indicating a professional office environment within a major transportation hub. This likely includes modern office facilities designed for collaboration and productivity.

Office Location(s): The primary work location is specified as "Airport area, HK". This is a strategic location for an aviation engineering company, facilitating connection with operational teams and potentially clients.

Workspace Context:

• Collaborative Environment: Expect a workspace that encourages interaction with Product Owners, fellow designers, and development teams, fostering a culture of shared problem-solving.

• Tooling: Access to industry-standard design and collaboration tools (Figma, Miro, Adobe Creative Suite) will be provided to support efficient workflow and ideation.

• Team Interaction: Regular team meetings, design critiques, and cross-functional project discussions will be part of the daily routine, promoting knowledge sharing and continuous improvement within the UX discipline.

Work Schedule: The role is designated as full-time, with standard working hours likely aligning with typical business operations (approximately 40 hours per week). While primarily on-site, HAECO, like many modern organizations, may offer some degree of flexibility depending on team needs and individual performance, which would be discussed during the hiring process.

📝 Enhancement Note: Working in the airport area suggests a dynamic environment connected to global operations. The emphasis on collaboration and modern tooling points to a forward-thinking approach within HAECO's digital transformation efforts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess experience, skills, and alignment with role requirements.

• Hiring Manager Interview: Discussion about your background, UX philosophy, approach to problem-solving, and specific examples from your portfolio.

• Design Challenge/Case Study Presentation: You may be asked to present a case study from your portfolio in detail, or complete a short design exercise to demonstrate your skills in action. This will likely focus on your process, rationale, and ability to articulate design decisions.

• Team/Cross-functional Interviews: Meetings with Product Owners, developers, and potentially other designers to assess collaboration style, communication skills, and cultural fit within the Group Digital Customer Experience team.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best showcase your end-to-end UX process, problem-solving skills, and impact. Prioritize projects demonstrating complex problem-solving, user research integration, and measurable results.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the constraints, your key decisions, and the final outcomes/impact. Use visuals effectively to illustrate your journey.

• Highlight Process: Emphasize your methodology, how you gathered insights, how you iterated based on feedback, and how you collaborated with stakeholders. This is crucial for senior roles.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Tailor to HAECO: If possible, subtly tailor your presentation to touch upon aspects relevant to enterprise software, complex workflows, or digital transformation within a large organization.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the problem statement, target users, and business objectives. Ask clarifying questions.

• Focus on Process: Demonstrate your structured approach to problem-solving. Outline your steps, assumptions, and how you would gather information if you had more time.

• Articulate Rationale: Be prepared to explain why you made certain design choices. Connect your decisions back to user needs and business goals.

• Consider Constraints: Acknowledge potential business or technical constraints and how you would navigate them.

• Presentation Skills: Practice presenting your work clearly and concisely, managing your time effectively.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "impact, process, and outcomes" is critical. Applicants should prepare to deep-dive into their case studies, explaining not just what they designed but why and how it delivered value. The multilingual requirement suggests that interviewers may conduct parts of the interview in Cantonese or Mandarin.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly emphasized), Adobe Creative Suite (including Photoshop, Illustrator, XD).

• Collaboration & Whiteboarding: FigJam, Miro. These tools are essential for remote collaboration, brainstorming, journey mapping, and workshop facilitation.

• User Research & Testing: Proficiency with various user research methodologies implies familiarity with tools for conducting interviews, surveys (e.g., SurveyMonkey, Google Forms), and usability testing (e.g., UserTesting.com, Maze, or in-house solutions).

Analytics & Reporting:

CRM & Automation:

• The role is focused on the customer experience and internal user experience, rather than direct CRM administration. However, an understanding of how design impacts CRM data input or how digital tools integrate with broader enterprise systems (potentially including CRM or ERP) would be advantageous.

📝 Enhancement Note: Figma is clearly the core design tool. The inclusion of FigJam/Miro highlights the importance of collaborative design processes and workshops. While the role is design-focused, an awareness of analytics and system integration will strengthen an applicant's profile for a digital transformation initiative.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of both internal employees and external customers through intuitive and effective digital solutions.

• Collaboration: A strong belief in working closely with cross-functional teams (Product, Development, Operations) to achieve shared goals and deliver integrated solutions.

• Innovation & Continuous Improvement: A drive to explore new design methods, technologies, and approaches to enhance digital products and processes continually.

• Data-Driven Decision Making: Utilizing research, analytics, and user feedback to inform design choices and measure the impact of solutions.

• Quality & Reliability: Upholding high standards in design execution, ensuring that digital products are robust, efficient, and align with HAECO's reputation for quality in aviation services.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Product Owners, developers, and potentially operational teams to ensure designs are feasible, aligned with business goals, and meet user needs effectively.

• Iterative Feedback Loops: Fostering a culture of constructive critique and continuous feedback, both within the design team and with project stakeholders.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team and wider organization to elevate digital design capabilities group-wide.

• Workshop Facilitation: Proactively leading collaborative sessions to align diverse perspectives and drive consensus on design solutions and project direction.

📝 Enhancement Note: The company's long history and presence in a critical industry like aviation suggest a culture that values precision and reliability. The "Group Digital Customer Experience" team's focus implies a culture of proactive innovation and a desire to modernize through digital means, balancing established practices with forward-thinking design.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Enterprise Systems: Designing for complex, enterprise-level applications used in a highly regulated industry like aviation MRO can be challenging, requiring deep understanding of intricate workflows and user needs.

• Stakeholder Alignment: Balancing the needs and priorities of diverse stakeholders across different HAECO entities and departments to achieve consensus on design direction.

• Digital Transformation Pace: Keeping pace with the rapid evolution of digital technologies and user expectations while driving significant transformation within a large, established organization.

• Global User Base: Designing solutions that are effective and intuitive for a global user base with varying cultural contexts, languages, and technical proficiencies.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to attend workshops, courses, or conferences focused on cutting-edge UX methodologies, interaction design patterns, and emerging technologies.

• Specialized Industry Knowledge: Gaining deep expertise in the aviation MRO sector, understanding its unique operational challenges and digital opportunities.

• Leadership Development: Potential to take on mentorship roles, lead design initiatives, or move into management positions within the growing digital team.

• Cross-Disciplinary Learning: Exposure to product management, business strategy, and engineering through close collaboration on digital transformation projects.

📝 Enhancement Note: The challenges highlight the strategic importance and complexity of this role. Successfully navigating these will provide significant opportunities for professional growth and impact within HAECO.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a product problem that wasn't clearly articulated. How did you approach it, and what was the outcome?" (Focus on your problem-definition process, research, and stakeholder engagement.)

• "Walk me through a complex user flow you designed. What were the key considerations, and how did you ensure it was intuitive for users?" (Prepare a detailed case study from your portfolio, emphasizing your IA and interaction design skills.)

• "How do you balance user needs with business goals and technical constraints in your design process?" (Discuss your approach to trade-offs, prioritization, and stakeholder negotiation.)

Company & Culture Questions:

• "What interests you about HAECO and the aviation MRO industry specifically?" (Research HAECO's mission, values, and recent news. Connect your passion for design to their industry.)

• "How do you stay updated on the latest UX trends and technologies, and how do you apply them in your work?" (Showcase your commitment to continuous learning and innovation.)

Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a clear narrative: Problem -> Your Role -> Process (Research, Ideation, Design, Testing) -> Solution -> Outcome/Impact.

• Visuals Matter: Use high-quality mockups, wireframes, prototypes, and user journey maps to illustrate your points.

• Be Specific: Avoid vague statements. Provide concrete examples of your actions, decisions, and the results. Quantify impact whenever possible.

• Highlight Collaboration: Emphasize how you worked with Product Owners and developers. Show examples of your communication and problem-solving with these teams.

• Prepare for Q&A: Anticipate questions about your design choices, challenges, and how you would approach future problems.

📝 Enhancement Note: The interview process will heavily rely on demonstrating your strategic thinking, problem-solving methodology, and collaborative capabilities, backed by tangible evidence from your portfolio. Be ready to speak fluently about your process in English, and potentially in Cantonese or Mandarin.

📌 Application Steps

To apply for this Group Digital Designer, UX position:

• Submit your application directly through the HAECO careers portal.

• Portfolio Customization: Ensure your portfolio clearly showcases 8+ years of end-to-end UX/Product Design experience, with a strong emphasis on process, impact, and outcomes. Select projects that highlight complex problem-solving, user research, and cross-functional collaboration.

• Resume Optimization: Tailor your resume to highlight keywords such as UX Design, Product Design, Interaction Design, Information Architecture, User Research, Prototyping, Figma, Agile, and Stakeholder Management. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and project outcomes clearly and concisely. Prepare to present a detailed case study from your portfolio and answer strategy-based questions.

• Company Research: Thoroughly research HAECO, its services (MRO), its digital transformation goals, and its commitment to customer experience. Understand the aviation industry context and demonstrate how your skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.