Graphic / Visual Designer II

📍 Job Overview

Job Title: Graphic / Visual Designer II

Company: TD

Location: Toronto, Ontario, Canada

Job Type: Full-time

Category: Creative Services / Marketing Operations

Date Posted: 2026-08-12

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and develop compelling visual communications that support strategic business objectives and uphold brand excellence.

• Create innovative design solutions across a spectrum of channels including digital, print, presentation, event, and multimedia.

• Collaborate closely with marketing, communications, and business stakeholders to translate requirements into impactful visual assets.

• Ensure all creative deliverables adhere to stringent brand, accessibility, legal, and compliance standards.

📝 Enhancement Note: This role focuses on visual design within a corporate marketing and communications function, with a strong emphasis on brand consistency and stakeholder collaboration. While not a direct Revenue Operations role, it supports GTM efforts through marketing collateral and internal communications design. The "Change Management, Communications, Colleague Experience & Creative Services" department suggests a focus on internal and external brand presentation and employee engagement initiatives.

📈 Primary Responsibilities

• Conceptualize, design, and execute high-quality creative assets for both digital and print mediums, including but not limited to layouts, artwork, presentations, event branding, email communications, social media content, and broader marketing materials.

• Develop dynamic visual elements that effectively enhance storytelling, drive audience engagement, and clearly communicate key messages.

• Provide expert design consultation and strategic creative guidance to internal stakeholders and business partners, acting as a visual subject matter expert.

• Oversee the end-to-end management of multiple creative projects simultaneously, ensuring timely delivery while maintaining an uncompromising standard of exceptional quality.

• Lead moderately complex creative projects from initial concept development through to final execution and deployment.

• Foster effective collaboration with cross-functional teams including writers, communications partners, production teams, external vendors, and subject matter experts to achieve project goals.

• Contribute actively to the development and refinement of creative standards, best practices, and continuous improvement initiatives within the design team.

• Conduct in-depth research into brand identity guidelines to create versatile new layouts adaptable across multi-platform requirements, from digital assets to print collateral.

• Provide essential support for video and photography productions, which may include studio, office, and event environments, assisting with on-set needs as required.

• Assist with on-set production tasks such as equipment preparation, cable management, media handling, and general crew support to ensure smooth workflow.

• Apply working knowledge of camera, lighting, audio, and grip equipment, including safe setup, operation, and teardown procedures for multimedia projects.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design duties with an expansion into multimedia production support, indicating a versatile creative role. The emphasis on "leading moderately complex creative projects" suggests a mid-level position with increasing autonomy. Collaboration with "Change Management" implies design support for internal transformation initiatives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for a Designer II role. Equivalent professional experience may also be considered.

Experience: A minimum of 5+ years of professional experience in graphic design is required, with demonstrated success in creating impactful visual assets.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, with a strong understanding of other relevant Adobe applications.

• Proven ability to design engaging presentations, impactful event branding, effective social media assets, and professional corporate communications materials.

• Solid understanding of foundational design principles including typography, layout, color theory, and persuasive visual storytelling techniques.

• Exceptional project management capabilities, with a proven track record of managing multiple projects, deadlines, and competing priorities in a fast-paced environment.

• Strong stakeholder management and communication skills, with the ability to articulate design rationale and influence decision-making.

• Knowledge of brand governance frameworks and a commitment to adhering to accessibility best practices in all design outputs. Preferred Skills:

• Proficiency in motion graphics and video production software such as Adobe After Effects and Premiere Pro.

• Experience designing within corporate communications, financial services, or other large enterprise environments.

• Familiarity with Microsoft PowerPoint, including advanced features for presentation design and templating.

• Experience managing and collaborating with external creative vendors and production partners.

• Basic post-production skills using Adobe Premiere Pro, After Effects, Photoshop, and/or DaVinci Resolve for video and motion graphics editing.

• Understanding of event photography fundamentals, including camera operation, exposure control, composition, and efficient file management.

• Comfort and adaptability in a fast-paced production environment, with the ability to take direction effectively from producers, directors, and technical leads.

📝 Enhancement Note: The preferred skills suggest a growth trajectory towards multimedia and video, which is a valuable addition for a designer in a corporate setting. The emphasis on financial services experience is a strong indicator for candidates coming from that sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of high-quality creative assets across both digital and print mediums.

• Specific examples demonstrating expertise in presentation design, event branding, social media content creation, and corporate communications collateral.

• Evidence of applying brand guidelines and accessibility standards in design projects.

• Case studies that illustrate the design process from concept to execution, highlighting problem-solving and strategic thinking. Process Documentation:

• Demonstrations of a structured design process, from initial brief intake and concept development to final asset delivery and stakeholder feedback integration.

• Examples of how you manage project timelines, revisions, and approvals within a collaborative workflow.

• Showcase of ability to adapt design strategies based on project requirements, audience, and channel.

📝 Enhancement Note: For a visual design role, the portfolio is paramount. It needs to clearly articulate not just the final output but the strategic thinking and process behind it. Highlighting how designs supported specific business objectives or solved communication challenges will be key.

💵 Compensation & Benefits

Salary Range: $69,700 - $98,400 CAD per year. This range reflects the typical compensation for a Graphic/Visual Designer II position in Toronto, Ontario, considering the experience level and responsibilities outlined.

Benefits:

• Comprehensive Health and Well-being Benefits: Covering medical, dental, vision, and mental health support.

• Savings and Retirement Programs: Including RRSP matching or similar retirement savings plans.

• Paid Time Off: Generous vacation days, personal days, and statutory holidays.

• Banking Benefits and Discounts: Exclusive offers and perks for TD products and services.

• Career Development Opportunities: Access to training, workshops, and internal mobility programs.

• Reward and Recognition Programs: Acknowledging exceptional performance and contributions.

Working Hours: 37.5 hours per week. This is a standard full-time work week, with the hybrid arrangement allowing for flexibility in how these hours are distributed between office and remote workdays.

📝 Enhancement Note: The salary range is competitive for a Designer II in Toronto. The benefits package is robust, typical of a large financial institution, and should be highlighted as a significant draw for candidates. The note about TD's compensation philosophy regarding progression within the salary range is important for candidate expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking). TD operates within a highly regulated and competitive financial sector, emphasizing trust, security, and customer-centricity. This context shapes the need for clear, compliant, and professional visual communications.

Company Size: TD is a large, global financial institution, ranking among the top banks in North America. This scale implies significant resources, established processes, and a diverse range of internal and external stakeholders.

Founded: TD was founded in 1864, giving it a long history and a deep-rooted presence in the Canadian financial landscape. This legacy contributes to a culture that values stability, reliability, and long-term relationships.

Team Structure:

• The role sits within the "Change Management, Communications, Colleague Experience & Creative Services" department, indicating a focus on internal transformation, employee engagement, and brand consistency.

• This team likely comprises various specialists, including writers, communication strategists, project managers, and other designers, working collaboratively on integrated campaigns.

• Reporting likely goes through a Creative Director, Design Manager, or Senior Communications Lead, with strong dotted-line reporting to project stakeholders in marketing and business units. Methodology:

• Data-Driven Design: While not explicitly stated, large organizations like TD increasingly rely on data to inform creative strategies, measure impact, and optimize campaigns. This Designer II will likely need to understand how their work contributes to key performance indicators.

• Agile/Iterative Processes: Projects, especially those involving change management or marketing campaigns, often follow agile or iterative workflows, requiring designers to be adaptable and responsive to feedback.

• Brand Consistency Focus: A core methodology will be adherence to TD's brand guidelines to ensure a unified and recognizable brand presence across all touchpoints.

Company Website: https://www.td.com/

📝 Enhancement Note: The company culture at a large bank like TD is typically professional, structured, and compliance-oriented. For a designer, this means balancing creativity with adherence to strict brand and regulatory requirements. The "remarkably human" aspect of their slogan suggests an effort to inject warmth and relatability into their communications.

📈 Career & Growth Analysis

Operations Career Level: This is a "Designer II" (Level 8) position, indicating a mid-career professional with substantial experience and the ability to manage moderately complex projects independently. It's a step above an entry-level or junior designer, requiring strategic input and a solid portfolio.

Reporting Structure: The role sits within the Creative Services team, likely reporting to a Design Manager or Creative Director. They will collaborate extensively with stakeholders across Marketing, Communications, and various business units, requiring strong interpersonal and influencing skills.

Operations Impact: While not directly in Revenue Operations, this role significantly impacts the organization's Go-To-Market (GTM) strategy by creating visual assets that support marketing campaigns, product launches, and brand messaging. Effective design enhances customer engagement, strengthens brand perception, and influences purchasing decisions. Internally, strong visual communications are vital for change management initiatives, ensuring colleagues understand and adopt new strategies or processes.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like motion graphics, UI/UX design, or specific campaign design through advanced training and project opportunities.

• Leadership: Progression to Senior Graphic Designer or Art Director roles, leading larger projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Functional Experience: Opportunities to work on diverse projects across different business lines within TD, broadening experience and understanding of the financial services industry.

• Skill Development: Access to TD's extensive learning and development programs to enhance technical skills, project management capabilities, and understanding of marketing and communication strategies.

📝 Enhancement Note: The "Level 8" designation and the mention of leading "moderately complex creative projects" point to a role where independent contribution and project ownership are expected, setting the stage for further advancement within TD's creative departments.

🌐 Work Environment

Office Type: The role is based in Toronto, Ontario, at the TD Terrace - 160 Front Street West Corporate location, operating on a hybrid model. This suggests a modern, professional corporate office environment.

Office Location(s): Primary location is Toronto, Ontario, Canada. The hybrid model means regular presence at the 160 Front Street West office is expected.

Workspace Context:

• Collaborative Environment: The hybrid nature and the team's function within Change Management and Communications suggest a dynamic workspace fostering collaboration, ideation, and cross-functional teamwork.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially project management tools will be provided. The office environment will likely support high-performance computing for design tasks.

• Team Interaction: Regular opportunities for in-person interaction with colleagues in the Creative Services team, as well as with stakeholders from Marketing, Communications, and other business units, facilitating knowledge sharing and project alignment.

Work Schedule: The standard work schedule is 37.5 hours per week, with a hybrid arrangement allowing for a balance between in-office and remote work. This provides flexibility for managing personal needs while ensuring consistent contribution to team projects and maintaining brand presence.

📝 Enhancement Note: The hybrid model at a major corporate office like TD's 160 Front Street West location offers a blend of structured work and personal flexibility. It implies a professional setting with opportunities for face-to-face collaboration and access to office resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role requirements.

• First Interview: Likely a conversation with a hiring manager or a senior member of the Creative Services team to discuss your experience, design philosophy, and suitability for the role. Be prepared to discuss your portfolio in detail.

• Design Challenge/Portfolio Review: A more in-depth session where you present your portfolio, discuss specific projects, and potentially complete a short design exercise or case study related to the role's responsibilities. This is where you'll demonstrate your strategic thinking and design execution.

• Final Interview: May involve meeting with additional stakeholders or senior leadership to assess cultural fit and overall suitability for the team and TD.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills and experience required for this role. Prioritize work that demonstrates digital and print design, presentation design, and any multimedia experience.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you were solving, your creative process, the tools you used, and the outcome or impact of your design. Use visuals effectively to showcase your work.

• Highlight Relevant Experience: Emphasize projects that align with corporate communications, brand consistency, stakeholder collaboration, and accessibility standards. If you have financial services experience, make sure that is prominently featured.

• Demonstrate Process: Show your thought process – sketches, mood boards, wireframes, iterations – to illustrate how you arrive at your final designs. This is crucial for demonstrating strategic thinking beyond just aesthetic execution.

• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, your experience with brand guidelines, and your ability to manage multiple projects.

Challenge Preparation:

• Understand TD's Brand: Research TD's current branding, marketing campaigns, and visual identity. Familiarize yourself with their brand guidelines if publicly available.

• Practice Presentation: Rehearse presenting your portfolio and any case studies. Focus on clarity, conciseness, and confidence. Practice explaining complex design decisions simply.

• Anticipate Scenarios: Think about how you would approach common design challenges in a corporate environment, such as designing a presentation for a new product launch or creating social media assets for a corporate announcement.

📝 Enhancement Note: The emphasis on a strong portfolio and the ability to articulate design rationale are critical for this role. Candidates should prepare to walk through their work, explaining the "why" behind their design choices and how they align with business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign. Familiarity with other Adobe applications like Acrobat Pro is also beneficial for preparing print-ready files and interactive PDFs.

• Microsoft Office Suite: Strong command of PowerPoint for presentation design is a must. Excel and Word will be used for related tasks and communication.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts engagement metrics (e.g., click-through rates for digital assets, reach for social media) is valuable. Familiarity with analytics dashboards (e.g., Google Analytics, social media platform insights) may be beneficial. CRM & Automation:

• Not directly required for this role, but an understanding of how marketing materials are deployed through CRM systems or marketing automation platforms can provide context for the design requirements.

📝 Enhancement Note: The core requirement is deep expertise in Adobe Creative Suite. The mention of video and motion graphics in preferred skills suggests that familiarity with tools like After Effects and Premiere Pro would be a significant advantage, indicating a potential for growth into more dynamic content creation.

👥 Team Culture & Values

Operations Values:

• Brand Excellence: A commitment to upholding and elevating TD's brand identity through visually compelling and consistent design. This means meticulous attention to detail and a deep understanding of brand guidelines.

• Client-Centricity: While a designer, the output serves clients or colleagues who are in client-facing roles. Designs should aim to enhance the experience and communication for these end-users.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams, valuing diverse perspectives, and contributing to a supportive team environment.

• Innovation & Adaptability: The willingness to explore new design trends, technologies, and approaches while remaining adaptable to project needs and feedback in a dynamic corporate setting.

• Efficiency & Quality: Balancing the need for creative output with efficient project management and a commitment to delivering high-quality, error-free work.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with writers, marketing strategists, communications specialists, and business stakeholders to ensure designs are aligned with overall campaign objectives and messaging.

• Constructive Feedback Culture: Openness to receiving and providing constructive feedback on creative work, fostering a continuous improvement mindset.

• Knowledge Sharing: A proactive approach to sharing design insights, best practices, and new techniques with team members to elevate the collective skill set.

📝 Enhancement Note: The values emphasize a blend of creative drive with corporate responsibility. For a designer, this means understanding that their work is part of a larger organizational strategy and requires a collaborative, detail-oriented approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Navigating the balance between innovative design concepts and strict brand, legal, and accessibility requirements within a large financial institution.

• Managing Stakeholder Expectations: Effectively managing diverse stakeholder needs and feedback, ensuring all parties are aligned and satisfied with the final design outcomes.

• Pace of a Large Organization: Adapting to the potentially fast-paced and sometimes complex project workflows inherent in a large corporate environment.

• Evolving Digital Landscape: Staying current with emerging design trends, software capabilities, and digital platform requirements to ensure designs remain modern and effective.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or learn new tools like After Effects, Premiere Pro, or 3D design software.

• Industry Best Practices: Access to workshops, webinars, and conferences focused on graphic design, branding, digital marketing, and accessibility standards.

• Mentorship Programs: Potential to be mentored by senior designers or creative leaders within TD, or to mentor junior designers as experience grows.

• Cross-Departmental Projects: Gaining exposure to different areas of the business through project assignments, broadening understanding of financial services and corporate communications.

📝 Enhancement Note: The challenges are typical for a designer in a large, regulated industry. The growth opportunities are substantial, focusing on skill enhancement and career progression within a major corporation.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to balance creative vision with strict brand guidelines. How did you approach it?" (Focus on your process, problem-solving, and compromise skills.)

• "How do you ensure your designs are accessible to all users?" (Highlight your understanding of WCAG guidelines and practical application.)

• "Walk us through your process for developing a new presentation template for a corporate audience." (Demonstrate your structured approach from understanding needs to final delivery.) Company & Culture Questions:

• "What do you know about TD's brand and how would your design approach align with it?" (Research TD's brand, recent campaigns, and values.)

• "How do you handle constructive criticism on your designs from stakeholders or managers?" (Emphasize your openness to feedback and collaborative problem-solving.)

• "How do you stay updated on the latest design trends and technologies?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design process), and the outcome.

• Quantify Impact (if possible): If you have metrics (e.g., increased engagement, improved conversion), present them to demonstrate the effectiveness of your design.

• Showcase Versatility: Ensure your presentation highlights your range across different mediums (digital, print, presentation) and styles.

• Be Prepared for Technical Questions: Discuss your software proficiency and any specific techniques you used.

• Enthusiasm for TD: Express genuine interest in TD's mission and how your design skills can contribute to their success.

📝 Enhancement Note: Interviewers will be looking for not just technical design skills but also strategic thinking, collaboration ability, and a solid understanding of corporate brand requirements. Demonstrating how your design work solves business problems will be key.

📌 Application Steps

To apply for this Graphic / Visual Designer II position:

• Submit your application through the provided link on the TD Careers portal.

• Tailor your Resume: Highlight your 5+ years of professional graphic design experience, focusing on achievements and responsibilities directly relevant to the job description. Use keywords like "Adobe Creative Suite," "visual storytelling," "presentation design," "brand governance," and "stakeholder management."

• Curate Your Portfolio: Select your strongest, most relevant projects that showcase digital, print, and presentation design skills. Ensure it's easily accessible (e.g., a personal website or a well-organized PDF). Be prepared to discuss each project in detail.

• Research TD: Familiarize yourself with TD's brand identity, recent marketing campaigns, and company values. Understand their presence in the financial services industry.

• Prepare for the Interview: Practice articulating your design process, your rationale behind design decisions, and how you handle feedback. Be ready to discuss your experience with the required software and any preferred multimedia tools.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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