Graphic Designer_MARKETING_Fitness First Marketing UAE_HOSP - Landmark Group Tower - Dubai, UAE_Fitness First

📍 Job Overview

Job Title: Graphic Designer

Company: Fitness First (Landmark Group)

Location: Dubai, United Arab Emirates

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-06-22

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop compelling visual assets and creative designs that align with Fitness First's brand identity and marketing objectives.

• Execute creative strategies to enhance brand visibility and engagement across digital and physical touchpoints within the fitness sector.

• Collaborate with marketing teams to translate campaign concepts into impactful visual communications that resonate with target audiences.

• Contribute to brand consistency and visual storytelling, ensuring all creative outputs reinforce the company's purpose of inspiring fitness.

• Manage multiple design projects simultaneously, from concept to completion, ensuring timely delivery and adherence to brand guidelines.

📝 Enhancement Note: This role is deeply integrated within the marketing operations of Fitness First, a prominent health and fitness brand under the larger Landmark Group. The focus is on creating visual content that not only adheres to brand standards but also actively supports the company's mission to inspire individuals towards a healthier lifestyle and "go further in life." The role requires a strong understanding of visual communication within the fitness and wellness industry, with a direct impact on marketing campaign effectiveness and brand perception.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including social media graphics, digital advertisements, website banners, email templates, brochures, flyers, and in-club promotional materials.

• Create visually engaging content for Fitness First's digital platforms, ensuring it is optimized for various channels and user experiences.

• Develop and maintain brand consistency across all visual communications, adhering to established style guides and brand assets.

• Work closely with marketing managers, content creators, and other stakeholders to understand project requirements and deliver creative solutions.

• Conceptualize and execute creative ideas for new marketing campaigns and initiatives, contributing to the overall brand narrative.

• Prepare final artwork for print and digital production, ensuring correct specifications and formats are met.

• Stay updated on the latest design trends, industry best practices, and competitor activities to inform creative strategies.

• Assist in the development and refinement of visual brand guidelines as needed.

📝 Enhancement Note: The core function of this role is to translate marketing strategies into tangible visual assets. This involves not just execution but also conceptualization and a proactive approach to enhancing brand communication. The emphasis on "inspiring people to go further in life" suggests a need for designs that are motivational, dynamic, and convey a sense of progress and achievement, which are key to the fitness industry's appeal.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional graphic design experience, preferably within a marketing or agency environment.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong understanding of visual design principles, typography, color theory, and layout composition.

• Proven ability to create engaging visual content for digital and print media.

• Excellent communication and collaboration skills, with the ability to articulate design concepts.

• Ability to manage multiple projects and deadlines effectively in a fast-paced environment.

• Experience with branding principles and maintaining brand consistency across various platforms. Preferred Skills:

• Experience in the fitness, health, wellness, or sports industry.

• Familiarity with motion graphics software (e.g., After Effects) or video editing tools.

• Knowledge of UI/UX principles for digital design.

• Experience with A/B testing creative assets for marketing campaigns.

• Basic understanding of marketing campaign performance metrics to inform design choices.

📝 Enhancement Note: While the core requirements focus on design proficiency, preferred skills highlight an advantage for candidates who can immediately contribute to the specific context of the fitness industry and understand how design impacts marketing effectiveness. The mention of "omnichannel retailers" in the company description suggests that experience with diverse media types and digital platforms is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a range of creative projects, demonstrating proficiency in various design applications (digital, print, social media).

• Case studies or examples of how your designs contributed to specific marketing campaign goals or brand objectives.

• Representation of work that aligns with brand identity, including logo usage, color palettes, and typography.

• Examples of designs that effectively communicate a message or evoke a desired emotion, particularly in a motivational context.

• Projects that highlight your ability to adapt design styles to different target audiences and platforms. Process Documentation:

• Ability to document design processes, including concept development, revision cycles, and final asset delivery.

• Understanding of workflow management for creative projects, from briefing to final execution.

• Experience in collaborating with teams to gather feedback and iterate on designs.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. It serves as direct evidence of the candidate's ability to execute on the responsibilities. The emphasis should be on presenting work that demonstrates not just aesthetic skill but also strategic thinking – how the design solved a problem, achieved a goal, or communicated a key message for a brand, especially within a competitive consumer-facing industry like fitness.

💵 Compensation & Benefits

Salary Range: AED 7,000 - 12,000 per month (approximately USD 1,900 - 3,270 per month), depending on experience and qualifications.

Benefits:

• Comprehensive health insurance coverage.

• Paid annual leave and public holidays.

• Opportunities for professional development and training within the Landmark Group.

• Employee discounts across Landmark Group brands.

• Access to Fitness First facilities and programs.

• Potential for performance-based bonuses.

Working Hours: 40 hours per week, typically Monday to Friday, with potential for occasional weekend work or extended hours during peak campaign periods.

📝 Enhancement Note: Salary ranges for Graphic Designers in Dubai can vary significantly based on experience, the specific industry, and the employer's size and prestige. Landmark Group is a large, established conglomerate, suggesting competitive compensation. The provided range is an estimate based on typical mid-level graphic designer salaries in Dubai for full-time roles, considering the industry and the company's market position. Benefits are standard for large multinational corporations in the UAE.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail, Hospitality, Health & Fitness, Leisure. Landmark Group is a major omnichannel retailer and hospitality entity with a strong presence across multiple sectors. Fitness First specifically operates within the health and fitness industry.

Company Size: Landmark Group is a large, diversified conglomerate with over 2,200 retail stores and outlets globally. Fitness First itself operates over 50 clubs across multiple countries.

Founded: Landmark Group was founded in 1973. Fitness First originated in the UK and has a history of over 20 years.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department for Fitness First UAE.

• This team will include marketing managers, digital marketers, content creators, and potentially brand specialists.

• Collaboration will extend to regional marketing teams and potentially global brand teams within Landmark Group.

• The role will involve working with internal stakeholders from club operations and management. Methodology:

• Data-driven marketing strategies are likely employed to inform creative decisions and measure campaign effectiveness.

• A strong emphasis on brand consistency and adherence to global brand guidelines.

• Collaborative approach to brainstorming and concept development.

• Focus on customer journey and engagement across all touchpoints.

Company Website: https://www.landmarkgroup.com/ and https://www.fitnessfirst.com/ (regional sites may vary)

📝 Enhancement Note: Landmark Group's extensive history and diversified portfolio suggest a corporate culture that values growth, customer focus, and operational excellence. Fitness First's brand philosophy emphasizes inspiration, progress, and a supportive environment. The culture is likely a blend of corporate structure and a dynamic, consumer-facing approach within the fitness sector.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is pivotal in executing the visual communication strategy for Fitness First's marketing efforts. It requires a solid foundation in design principles and the ability to work independently on assigned projects.

Reporting Structure: The Graphic Designer will typically report to a Marketing Manager or a Head of Creative/Design within the Fitness First UAE marketing team.

Operations Impact: The visual assets created directly influence brand perception, marketing campaign success, member acquisition, and retention. High-quality, on-brand designs are crucial for engaging the target audience and reinforcing the brand's motivational message.

Growth Opportunities:

• Advancement to Senior Graphic Designer or Lead Designer roles within Fitness First or other Landmark Group brands.

• Specialization in areas like digital design, motion graphics, or brand guardianship.

• Transition into related roles such as Art Director, Marketing Manager, or Brand Manager.

• Opportunities for continuous learning through workshops, industry events, and internal training programs offered by Landmark Group.

📝 Enhancement Note: The scale of Landmark Group offers significant potential for career progression. A successful Graphic Designer can leverage their experience to move into more senior creative or strategic marketing roles, either within Fitness First or across the group's diverse brand portfolio. The emphasis on growth and development within the company is a key attractor for ambitious professionals.

🌐 Work Environment

Office Type: The role is based on-site in Dubai, UAE, within a corporate office environment that supports the Fitness First marketing team. This office will be part of the larger Landmark Group's regional headquarters or a dedicated Fitness First office.

Office Location(s): Dubai, United Arab Emirates. Specific office location details would be provided upon further inquiry or during the interview process.

Workspace Context:

• A collaborative office environment where the designer will work alongside marketing professionals, content creators, and other creative team members.

• Access to necessary design software and hardware.

• Opportunities for interaction with cross-functional teams, including club operations and management, to gather insights for design projects.

• A dynamic workspace that reflects the energetic and health-conscious nature of the fitness industry.

Work Schedule: Standard office hours (typically 40 hours per week) with flexibility often available. However, proximity to marketing campaign launches may require occasional extended hours or weekend availability.

📝 Enhancement Note: Working on-site in a corporate office in Dubai means being part of a professional, multicultural environment. The emphasis on collaboration suggests an open-plan or team-oriented workspace designed to foster communication and creative synergy. The proximity to the fitness industry means the environment may incorporate elements that promote well-being and an active lifestyle.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Technical Interview: Discussion of design skills, software proficiency, and creative process. This may include a portfolio review where candidates explain their design choices and problem-solving approaches.

• Case Study/Design Challenge: Candidates may be asked to complete a short design task or a hypothetical project related to Fitness First's marketing objectives to assess their practical application of skills and creative thinking under pressure.

• Cultural Fit Interview: Conversation with the hiring manager and team members to assess alignment with company values, collaboration style, and understanding of the fitness industry.

• Final Interview: May involve senior marketing leadership or HR representatives.

Portfolio Review Tips:

• Curate Selectively: Showcase your best and most relevant work. For this role, prioritize designs for fitness, lifestyle, or consumer brands.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, and the results achieved. Quantify impact where possible (e.g., "increased engagement by X%").

• Highlight Brand Alignment: Demonstrate your understanding of brand guidelines and how you maintain consistency.

• Showcase Versatility: Include a mix of digital and print work, social media graphics, and any motion graphics or video editing examples if applicable.

• Explain Your "Why": Be prepared to articulate the rationale behind your design decisions.

Challenge Preparation:

• Research Fitness First's current marketing campaigns, social media presence, and brand messaging.

• Understand their brand philosophy: "Fitness Leaders who inspire people to go further in life."

• Prepare to create a design concept for a specific marketing initiative (e.g., a new membership drive, a seasonal campaign).

• Focus on creating impactful, motivational visuals that align with the brand's identity.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. Candidates should be prepared to discuss their work in detail and demonstrate not just technical skill but also strategic thinking and brand understanding. A design challenge is common to assess real-time problem-solving and creative output.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential.

• Procreate / Sketch: Potentially used for initial concept sketching or mobile design.

• Figma / Sketch: For digital interface design and prototyping.

Analytics & Reporting:

• Basic understanding of analytics platforms (e.g., Google Analytics, social media insights) to inform design optimization.

• Familiarity with reporting dashboards to understand campaign performance. CRM & Automation:

• While not a direct CRM role, understanding how designs integrate into marketing automation platforms (e.g., email marketing tools) is beneficial.

• Familiarity with content management systems (CMS) for web asset deployment.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Familiarity with digital design tools like Figma or Sketch is increasingly important for roles involving web and app design. Understanding how creative assets perform through basic analytics knowledge adds significant value to a marketing designer.

👥 Team Culture & Values

Operations Values:

• Inspiration: Fostering a creative environment that inspires great design and motivates the team.

• Excellence: Commitment to high-quality design output and continuous improvement.

• Collaboration: Working effectively with marketing and other departments to achieve common goals.

• Customer Focus: Designing with the end-user and member experience in mind.

• Innovation: Staying ahead of design trends and exploring new creative approaches.

Collaboration Style:

• Open and communicative, with regular team meetings and feedback sessions.

• Cross-functional collaboration with marketing, sales, and potentially club management.

• A supportive environment where ideas are shared and constructive feedback is encouraged.

📝 Enhancement Note: The culture likely values a blend of creativity and results-driven execution. The company's purpose, "inspiring people to go further in life," suggests a culture that promotes personal growth, achievement, and a positive outlook, which should be reflected in the team's collaborative spirit and creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing creative vision with brand guidelines and marketing objectives.

• Adapting to evolving design trends and technologies within the fast-paced fitness industry.

• Managing multiple project priorities and tight deadlines effectively.

• Ensuring design consistency across a wide range of platforms and campaigns.

• Effectively communicating design rationale to non-design stakeholders. Learning & Development Opportunities:

• Access to internal training programs offered by Landmark Group for skill enhancement.

• Opportunities to attend industry workshops, webinars, and conferences related to graphic design and marketing.

• Mentorship from senior design or marketing professionals within the organization.

• Exposure to diverse projects across different brands within the Landmark Group portfolio.

📝 Enhancement Note: The primary challenge will be to consistently produce high-impact creative work that aligns with a strong brand identity while meeting business objectives. Growth opportunities are substantial given the size and diversification of Landmark Group.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on demonstrating understanding of brand custodianship).

• "How do you stay updated on the latest graphic design trends, and how would you apply them to the fitness industry?" (Showcase industry awareness and creative application).

• "Walk us through a design project from your portfolio that you are particularly proud of. What was the brief, your process, and the outcome?" (Prepare a detailed case study, emphasizing problem-solving and results). Company & Culture Questions:

• "What do you know about Fitness First and the Landmark Group, and why are you interested in working with us?" (Research their mission, values, and recent campaigns).

• "How do you see your design skills contributing to our mission of inspiring people to go further in life?" (Connect your work to their core purpose).

• "Describe your ideal team environment and how you collaborate with others." (Highlight teamwork and communication skills). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or campaign. Start with your strongest, most relevant pieces.

• Narrative: For each project, clearly state the objective, your role, the challenge, your creative solution, and the results. Use visuals effectively to support your story.

• Conciseness: Be articulate and to the point. Respect the interviewer's time.

• Technical Detail: Be ready to discuss software used, design techniques, and file preparation for print/digital.

• Enthusiasm: Show genuine passion for design and for the Fitness First brand.

📝 Enhancement Note: Interviewers will be looking for not only design talent but also an understanding of how design serves marketing objectives and aligns with brand strategy. Demonstrating an appreciation for the fitness industry and the company's specific mission will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Oracle Cloud portal link.

• Tailor your Resume: Highlight experience in graphic design, marketing collateral creation, and any relevant industry experience (fitness, lifestyle). Quantify achievements where possible.

• Curate Your Portfolio: Ensure your online or PDF portfolio is up-to-date, showcases relevant projects (especially for fitness/lifestyle brands), and includes case studies explaining your design process and impact.

• Prepare for the Interview: Research Fitness First and Landmark Group thoroughly, practice discussing your portfolio projects, and be ready to articulate how your skills align with the company's mission and values.

• Craft a Cover Letter (Optional but Recommended): Briefly express your enthusiasm for the role, highlight key qualifications, and explain why you are a good fit for Fitness First's brand and culture.

⚠️ Important Notice: This enhanced job description provides a comprehensive overview based on the provided information and industry standards for Graphic Designer roles within marketing departments. Specific details regarding salary, benefits, and interview stages should be confirmed directly with the hiring organization.