Graphic Designer (Webtonic)

📍 Job Overview

Job Title: Graphic Designer (Webtonic)

Company: inBeat Agency

Location: South Africa (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: May 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Performance-driven graphic designer focused on creating high-converting landing pages and ad creatives for a digital marketing agency.

• Deep understanding of direct response principles, conversion hierarchy, and user experience optimization in digital advertising.

• Proficient in Figma for designing wireframes, mockups, and responsive web pages, with a strong emphasis on developer handoff.

• Experience developing static ad creatives for Meta Ads and Google Performance Max campaigns, tailored for A/B testing and performance.

• Collaborates closely with paid media specialists and strategists to align design output with campaign objectives and client revenue growth.

📝 Enhancement Note: While the title is "Graphic Designer," the description strongly emphasizes performance marketing and conversion optimization, aligning this role more with a specialized 'Performance Designer' or 'Conversion Designer' within a marketing operations or creative operations framework. The focus is on driving revenue and client results through design, not purely aesthetic appeal.

📈 Primary Responsibilities

• Design landing page wireframes and high-fidelity mockups in Figma, optimizing for conversion for service-based and eCommerce clients.

• Translate campaign briefs, offer structures, and audience insights into clear visual hierarchies, ensuring effective hero sections, benefit blocks, social proof, and CTAs.

• Build responsive page designs (desktop and mobile) adhering to direct response best practices, focusing on above-the-fold clarity, scannable layouts, and friction-reducing form design.

• Develop design systems and reusable component libraries in Figma to streamline page production across a diverse client portfolio.

• Deliver organized, developer-ready Figma files with meticulous naming conventions, auto-layout implementation, and precise spacing/typography specifications.

• Iterate on existing landing pages based on A/B test results and performance data, prioritizing data-driven improvements over subjective aesthetic preferences.

• Design static ad creatives for Meta Ads (Facebook/Instagram) and Google Performance Max campaigns, producing scroll-stopping visuals that balance brand consistency with direct response performance.

• Create ad creative variations for A/B testing, experimenting with different headlines, layouts, color treatments, and copy arrangements.

• Work from creative briefs and campaign strategies to produce assets aligned with funnel stages (TOFU, MOFU, BOFU) and specific platform requirements.

• Proactively pitch layout concepts, creative angles, and visual approaches informed by current paid media trends and conversion data.

• Analyze competitor landing pages and ad creatives to provide data-backed design recommendations.

• Collaborate with paid media teams to ensure creative output aligns with campaign objectives, audience targeting, and overall marketing strategy.

• Maintain a library of ad templates and design assets for rapid iteration and consistent branding across client accounts.

• Organize and maintain a design asset library in Figma for efficient retrieval and reuse across client accounts, ensuring version control and accessibility.

• Incorporate feedback efficiently and professionally, understanding that revisions are a standard part of the iterative design workflow.

📝 Enhancement Note: The responsibilities are heavily weighted towards performance marketing outcomes. The core function is not just design execution but strategic design thinking that directly impacts client revenue and conversion rates, a key aspect of advanced marketing operations.

🎓 Skills & Qualifications

Education:

Experience:

• 2+ years of experience designing landing pages, wireframes, or conversion-focused web pages for agencies, SaaS, eCommerce, or service-based businesses.

Required Skills:

• Advanced Figma proficiency: mastery of auto-layout, components, variants, design systems, responsive design principles, and efficient developer handoff procedures.

• Proven portfolio showcasing static ad creatives for Meta Ads, Google Performance Max, or equivalent paid media platforms, with an emphasis on performance metrics.

• Strong understanding of direct response design principles: visual hierarchy, conversion flow, strategic CTA placement, effective trust signals, and friction reduction techniques.

• Experience designing for both service-based (lead generation) and eCommerce (product/DTC) client contexts.

• Solid grasp of paid media fundamentals: understanding creative performance across different funnel stages (TOFU vs. BOFU), structuring ad variations for A/B testing, and how platform placement influences design choices.

• Ability to translate written briefs into clear, compelling visual layouts with minimal creative direction.

• Exceptional typographic sense and layout discipline, including clean grids, intentional whitespace, and readable hierarchy.

• Experience with design tools beyond Figma, such as Adobe Photoshop, Adobe Illustrator, or Canva Pro for rapid asset production and editing.

• Strong written English proficiency to incorporate, edit, or suggest headline and CTA copy within designs.

Preferred Skills:

• Experience working with B2B SaaS, digital agencies, or professional services brands.

• Familiarity with popular landing page builders (e.g., Unbounce, Instapage, Webflow, Elementor) and understanding their design constraints and capabilities.

• Experience utilizing AI-assisted design tools (e.g., Midjourney, Adobe Firefly, or equivalent) for asset generation, ideation, and enhancing creative workflows.

📝 Enhancement Note: The emphasis on Figma, direct response principles, and paid media context indicates a role deeply integrated with marketing operations and performance analytics. The "Nice to Have" skills further suggest a forward-thinking agency embracing modern tools and workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Design Case Studies: Showcase at least 2-3 detailed case studies of landing pages or ad campaigns where your design directly contributed to improved conversion rates or key performance indicators (KPIs). Clearly articulate the problem, your design solution, the rationale behind your choices, and the measurable results achieved.

• Figma Proficiency Demonstration: Include examples of complex Figma projects that highlight your mastery of auto-layout, component libraries, design systems, and responsive design. Show clean file organization and developer-ready specs.

• Ad Creative Variations: Present a range of static ad creatives for Meta Ads and/or Google PMax, demonstrating your ability to create multiple variations for A/B testing, targeting different audience segments or funnel stages.

• Direct Response Principles Application: Ensure your portfolio clearly illustrates your understanding and application of direct response design principles (e.g., clear value proposition, compelling CTAs, trust signals, scannable layouts).

• Service vs. eCommerce Examples: Include designs for both service-based lead generation and eCommerce product promotion to demonstrate versatility.

Process Documentation:

• Workflow Explanation: Be prepared to articulate your design process from brief to final handoff, including how you incorporate feedback, manage revisions, and collaborate with cross-functional teams.

• Design System Utilization: If applicable, showcase how you've built or utilized design systems to ensure consistency and efficiency in your design work.

• Developer Handoff Standards: Demonstrate your understanding of best practices for handing off design files to developers, ensuring clarity and minimizing implementation friction.

📝 Enhancement Note: The portfolio requirements are highly specific to performance and efficiency, indicating a need for candidates to prove not just design skills but also their ability to drive business outcomes through design. This is a hallmark of operational roles within creative functions.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Full-Time Employment: Standard benefits associated with full-time roles.

• Remote Work Flexibility: Opportunity to work from anywhere within the approved countries (South Africa, Argentina, Brazil, Mexico, Chile), offering significant work-life balance.

• Performance-Based Opportunities: Potential for growth and recognition tied to client success and campaign performance.

• Access to Modern Tools: Utilization of industry-leading design software and agency technology stack.

• Professional Development: Exposure to a wide range of B2B and B2C clients, offering diverse learning experiences and skill enhancement in performance marketing design.

• Collaborative Environment: Work within a team of digital marketing specialists, fostering knowledge sharing and continuous learning.

Working Hours:

• Approximately 40 hours per week, with flexibility expected due to the remote and global nature of the agency and its clients. Adherence to project deadlines and client needs is paramount.

📝 Enhancement Note: Salary is estimated due to lack of explicit data. The ZAR range is based on research for mid-level designers in South Africa with specialized skills in digital marketing and conversion optimization, adjusted for a remote role and agency context. Benefits are inferred based on typical remote-first agency offerings and the provided job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Advertising Technology

Company Size: Estimated 50-200 employees based on typical agency growth and the range of services offered.

Founded: inBeat Agency was founded in 2018, indicating a relatively young but established agency with a focus on modern digital strategies.

Team Structure:

• Embedded Delivery Engine: This role is part of the core execution team, directly contributing to client deliverables.

• Cross-Functional Collaboration: Close work with paid media specialists, strategists, and account managers is essential.

• Performance-Oriented: The culture likely emphasizes data-driven decision-making, results, and continuous improvement, especially in client outcomes.

• Agile & Fast-Paced: As a digital marketing agency serving a global clientele, the environment is expected to be dynamic, requiring adaptability and quick turnarounds.

Methodology:

• Done-For-You (DFY) Execution: The agency acts as a full-stack execution partner, meaning the focus is on implementing strategies rather than advising.

• Data-Driven Design: Design decisions are informed by performance data, A/B testing results, and direct response principles.

• Process Optimization: Emphasis on creating efficient workflows, reusable assets, and streamlined handoffs (e.g., Figma design systems).

• Client-Centric: All efforts are geared towards achieving client revenue goals and marketing objectives.

Company Website: https://inbeat.agency/

📝 Enhancement Note: The company culture is inferred from the description of Web Tonic as a "done-for-you digital marketing agency" and inBeat Agency's general positioning as a performance-focused entity. The emphasis on execution and client revenue growth suggests a results-oriented, collaborative, and fast-paced environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Performance Designer. This role is beyond entry-level, requiring proven experience and a strategic understanding of design's impact on business metrics. It's a critical contributor role within the agency's delivery engine.

Reporting Structure: Likely reports to a Creative Lead, Design Manager, or Head of Operations/Production within the agency, working closely with Paid Media Managers and Account Strategists.

Operations Impact: This role directly impacts client revenue by designing high-converting landing pages and ad creatives. Success is measured by the performance of these assets, contributing to client retention and agency growth. The designer is a key player in the GTM (Go-To-Market) strategy execution for clients.

Growth Opportunities:

• Senior Performance Designer: Advance to a senior role with increased responsibility for complex projects, mentoring junior designers, and contributing to design strategy.

• Creative Lead / Design Manager: Transition into a leadership position overseeing design teams, managing workflows, and setting design standards.

• Specialization: Deepen expertise in specific areas like eCommerce design, SaaS landing pages, or advanced A/B testing creative strategies.

• Cross-Functional Skill Development: Gain deeper insights into paid media strategy, CRO, and marketing automation through close collaboration.

• Client Strategy Contribution: Evolve from pure execution to contributing more strategic creative input based on performance analysis.

📝 Enhancement Note: Career growth is framed within the context of a digital agency’s operational structure, emphasizing specialization in performance design and potential progression into leadership or strategic roles within the GTM execution framework.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, self-managed work environment.

Office Location(s): The role is open to candidates located in South Africa, Argentina, Brazil, Mexico, and Chile. This allows for a diverse, global talent pool and timezone collaboration.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office environment conducive to focused design work and reliable internet connectivity.

• Digital Collaboration Tools: Extensive use of communication and project management tools (e.g., Slack, Asana, Figma) for seamless remote collaboration.

• Asynchronous Workflows: While collaboration is key, the remote and global nature necessitates proficiency in asynchronous communication and project management.

• Client-Facing Interaction: Opportunities to interact with internal teams (paid media, strategists) who are client-facing, providing indirect exposure to client communication.

Work Schedule:

• Approximately 40 hours per week.

• The remote nature and global client base may require some flexibility to accommodate different time zones for critical meetings or urgent campaign needs, though core hours are typically expected.

📝 Enhancement Note: The remote work environment requires strong self-discipline, communication skills, and comfort with digital collaboration tools. The specified countries suggest a focus on talent pools in specific regions for operational efficiency and timezone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core skills and experience alignment.

• Portfolio Deep Dive (Virtual Interview): A detailed walkthrough of your portfolio with a hiring manager or design lead. Expect to discuss specific projects, your design process, rationale behind decisions, and how your work achieved conversion goals.

• Skills Assessment / Design Challenge: A practical design exercise, likely involving creating a landing page concept or ad creative based on a brief, focusing on direct response principles and Figma proficiency. This may be timed.

• Team/Culture Fit Interview: Discussion with potential team members (e.g., Paid Media Specialists) to assess collaboration style, communication, and cultural alignment with the agency's results-driven environment.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and finalize terms.

Portfolio Review Tips:

• Quantify Results: For each project, clearly state the objective, your role, the key metrics improved (e.g., conversion rate increase, CTR improvement, lead volume), and the specific design elements that contributed to those results.

• Showcase Process: Don't just show final designs. Include wireframes, iterations, and explain your thought process. This demonstrates your strategic thinking and problem-solving abilities.

• Figma Mastery: Ensure your Figma files are well-organized and showcase advanced features like auto-layout and component systems. Be prepared to share your Figma file or walk through it live.

• Direct Response Focus: Explicitly highlight how your designs adhere to direct response principles. Use terms like "conversion hierarchy," "CTA optimization," "friction reduction."

• Conciseness: Tailor your portfolio to the job description. Highlight landing page and ad creative work that aligns with the agency's service offerings.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze the design challenge brief, identifying the target audience, offer, and primary conversion goal.

• Prioritize Direct Response: Focus on elements that drive conversions—clear headlines, strong value propositions, prominent CTAs, trust signals, and easy form fills.

• Mobile-First Mindset: Design with mobile responsiveness in mind, as many users will access content on mobile devices.

• Figma Efficiency: Be prepared to work quickly and efficiently in Figma, utilizing components and auto-layout to speed up the process.

• Articulate Rationale: Be ready to explain every design decision you make, linking it back to conversion principles and the campaign brief.

📝 Enhancement Note: The interview process is designed to rigorously test practical skills, strategic thinking, and fit within a performance-oriented agency. Strong emphasis is placed on portfolio evidence and the ability to articulate design decisions in terms of business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The central tool for wireframing, high-fidelity mockups, prototyping, design systems, and developer handoff. Advanced proficiency is mandatory.

• Adobe Photoshop: For image editing, manipulation, and quick asset production.

• Adobe Illustrator: For vector graphics, icons, and scalable visual elements.

• Canva Pro: For rapid asset creation and potentially simpler ad variations.

Analytics & Reporting:

CRM & Automation:

• Landing Page Builders: Familiarity with platforms like Unbounce, Instapage, Webflow, or Elementor is a plus, understanding their capabilities and limitations.

• AI-Assisted Design Tools: Experience with Midjourney, Adobe Firefly, or similar tools for asset generation and ideation is preferred.

📝 Enhancement Note: This role heavily relies on Figma. Proficiency in Adobe Creative Suite and Canva for asset creation is also expected. Awareness of landing page builders and AI tools indicates a modern, efficient design workflow.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results and client success, with design directly contributing to revenue growth.

• Data-Informed: Decisions and design iterations are guided by performance metrics, A/B testing outcomes, and conversion data.

• Efficiency & Scalability: Emphasis on creating repeatable processes, design systems, and reusable assets to ensure efficient delivery across multiple clients.

• Collaboration: Strong teamwork and communication are vital for success, especially in a remote, cross-functional environment.

• Proactiveness & Initiative: Encouraging designers to bring new ideas, analyze trends, and proactively contribute to campaign strategies.

Collaboration Style:

• Remote & Asynchronous: Primarily relies on digital tools for communication and project management, with an understanding of asynchronous workflows.

• Cross-Functional Integration: Designers work hand-in-hand with paid media specialists, strategists, and account managers, requiring clear communication and understanding of each other's roles.

• Feedback Loops: Open to constructive feedback and iterative improvements, viewing revisions as a necessary part of the optimization process.

• Shared Goal Orientation: All team members are aligned towards achieving client objectives and driving client revenue growth.

📝 Enhancement Note: The culture and values are centered around performance, efficiency, and collaborative execution, typical of a results-oriented digital agency. The emphasis on data and scalability aligns with operational excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Constantly needing to prioritize conversion goals over purely aesthetic preferences, which can sometimes be a point of friction.

• Rapid Iteration & Deadlines: Managing multiple client projects with tight turnaround times and the need for rapid design adjustments based on performance data.

• Global Timezone Coordination: Working effectively with teams and clients across different time zones, requiring strong asynchronous communication skills.

• Staying Ahead of Trends: Keeping up with the rapidly evolving landscape of paid media, design trends, and conversion optimization best practices.

Learning & Development Opportunities:

• Deep Dive into Conversion Rate Optimization (CRO): Gaining hands-on experience with A/B testing methodologies and understanding the principles that drive user behavior.

• Paid Media Creative Strategy: Developing a sophisticated understanding of how different ad platforms and campaign objectives influence creative requirements.

• Design Systems & Scalability: Learning to build and maintain robust design systems that enhance efficiency and consistency for a diverse client base.

• AI in Design: Exploring and integrating AI-powered tools to enhance creative ideation and asset generation workflows.

• Client-Side Impact: Understanding the direct business impact of design on client revenue, offering a more strategic career path within marketing operations.

📝 Enhancement Note: The challenges presented are inherent to performance marketing and agency work. The growth opportunities are geared towards deepening expertise in areas critical to revenue operations and marketing effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page or ad creative that significantly improved conversion rates. What were the key elements, and how did you measure success?" (Focus on quantifiable results and specific design choices.)

• "How do you approach designing for different stages of the marketing funnel (TOFU, MOFU, BOFU)?" (Demonstrate understanding of audience intent and messaging adaptation.)

• "Walk me through your process for creating a design system in Figma. What are the key components and benefits?" (Showcase your Figma proficiency and focus on efficiency/scalability.)

Company & Culture Questions:

• "What excites you about working for a 'done-for-you' digital marketing agency like inBeat Agency?" (Show enthusiasm for execution and client results.)

• "How do you handle constructive criticism or feedback on your designs, especially when it comes from performance data rather than aesthetic preference?" (Emphasize adaptability and data-driven decision-making.)

Portfolio Presentation Strategy:

• Quantify Everything: For each portfolio piece, have clear metrics ready: % increase in conversion rate, lead generation numbers, CTR improvements, etc.

• Tell the Story: For each project, explain the client's challenge, your strategic approach, the design decisions made, and the resulting impact.

• Figma Showcase: Be prepared to share your screen and navigate through a Figma file, explaining your use of components, auto-layout, and responsive design.

• Direct Response Rationale: Clearly articulate why you made specific design choices based on direct response principles.

• Concise and Focused: Tailor your presentation to the most relevant projects that showcase landing page and ad creative work for performance.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design skill, strategic thinking, and a results-oriented mindset, directly aligning with the operational demands of a performance marketing agency.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Customize your Resume: Highlight keywords from the job description such as "Figma," "Direct Response Design," "Landing Page Design," "Ad Creative Design," "Conversion Rate Optimization," and "Meta Ads," "Google PMax." Quantify your achievements with specific metrics wherever possible.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest landing page and ad creative work, with clear case studies that detail the problem, your solution, and the measurable results. Prioritize examples that demonstrate direct response principles and Figma proficiency.

• Prepare for a Figma Challenge: Practice designing within Figma under timed conditions, focusing on creating conversion-optimized layouts and efficient developer handoffs.

• Research inBeat Agency: Understand their service offerings, client types, and overall approach to digital marketing to articulate your interest and fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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