Graphic Designer (TLV)

📍 Job Overview

Job Title: Graphic Designer (TLV)

Company: Xtra-Mile

Location: Tel-Aviv, Tel-Aviv District, Israel

Job Type: Full-time, Temporary (with possibility of permanent role)

Category: Marketing Operations / Creative Operations

Date Posted: July 30, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is critical for enhancing Xtra-Mile's brand presence through compelling visual design across all marketing and creative touchpoints.

• The Graphic Designer will be instrumental in translating complex business and technical requirements into clear, impactful visual communications for diverse audiences.

• This position requires a deep understanding of user-centered design principles to optimize digital assets based on data, research, and A/B testing.

• The Graphic Designer will act as a key collaborator, working closely with various departments to ensure a cohesive and exceptional brand experience across all customer interactions.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities listed, such as translating business requirements, creating web pages, user-centered design based on data, and collaborating with Product Marketing, DevRel, and Demand-Generation teams, indicate a strong overlap with Marketing Operations and Creative Operations. The role requires more than just aesthetic design; it involves strategic visual problem-solving within a Go-To-Market (GTM) context.

📈 Primary Responsibilities

• Design and optimize a wide range of advertising and marketing materials, including digital banners, event promotions, newsletters, landing pages, and social media posts, ensuring alignment with campaign objectives.

• Uphold and advance the company's brand identity, ensuring visual consistency and adherence to brand guidelines across all projects and platforms.

• Collaborate with the management team to conceptualize and develop use cases, translating business needs into high-level customer experience requirements for visual assets.

• Create engaging and effective web pages and landing pages, strategically conveying technical, strategic, and textual information tailored to specific target audiences and conversion goals.

• Partner with non-designers and cross-functional teams (e.g., Product Marketing, DevRel, Demand-Generation, Web Development) to co-create and execute visual assets such as websites, product diagrams, and technical datasheets.

• Develop professional presentation decks that effectively communicate technical, strategic, and textual messages, adapting the visual narrative to suit different audiences and purposes.

• Apply user-centered design principles, leveraging market research, A/B testing results, and other data sources to inform design decisions and enhance user experience.

• Ensure a consistent and delightful experience across all customer touchpoints by collaborating closely with various departments.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the need for the designer to understand business objectives and user behavior to inform their design process. This goes beyond typical graphic design tasks and delves into operations-level thinking for marketing collateral.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design or a related field, or equivalent commensurate industry experience.

Experience: Minimum of 5 years of progressive experience in graphic design with a proven track record of successful project execution.

Required Skills:

• Visual Design Proficiency: In-depth knowledge and strong visual design background, evidenced by a robust portfolio showcasing multiple successful projects and personal contributions.

• UI/UX Design Principles: Proven experience in UI UX design, with a strong understanding of user flows, wireframing, and user-centered design methodologies.

• Industry-Standard Design Tools: Mastery of Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.), essential for creating and delivering high-quality design assets.

• Digital and Print Design: Demonstrated experience in designing for both digital platforms (online campaigns, social media content) and print media (booths, roll-ups).

• Cross-functional Collaboration: Ability to work effectively with multidisciplinary teams, including non-designers, to achieve project goals and ensure seamless integration of visual assets.

• Conceptualization and Rationale: Strong creative "concept cracking" skills with the ability to articulate conceptual ideas and design rationale clearly and persuasively.

• Project Management & Adaptability: Proven ability to manage multiple projects simultaneously, meet tight deadlines, track project status, and adapt to a fast-paced work environment.

• English Proficiency: High working proficiency in English, both written and verbal, for effective communication with a global team.

Preferred Skills:

• Motion Design Expertise: Experience in motion design using After Effects and AI video tools is highly advantageous.

• Web Page Development: Experience in creating web pages in various formats, understanding how to deliver technical, strategic, and textual messages effectively online.

• Data-Driven Design: Familiarity with leveraging market research, A/B testing, and other data sources to inform design decisions.

📝 Enhancement Note: The emphasis on UI/UX, Figma, and Adobe Creative Cloud, coupled with the need to translate business requirements and collaborate with technical teams, positions this role as requiring a blend of creative talent and operational understanding. The "MUST" requirements highlight critical proficiencies for success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Project Diversity: Showcase a minimum of 5 years of design experience with a portfolio that highlights multiple distinct projects, demonstrating breadth of skill across various mediums (digital, print, web).

• Direct Contribution Evidence: Clearly illustrate your specific role and direct contributions within each project, distinguishing your work from team efforts.

• User-Centered Design Case Studies: Include case studies that detail your process for user-centered design, including research, ideation, prototyping, testing, and iteration.

• Brand Consistency Examples: Present examples of how you've maintained and evolved brand consistency across diverse marketing campaigns and collateral.

• Technical/Strategic Communication: Showcase examples where you've successfully translated complex technical or strategic information into clear, visually appealing designs for specific audiences.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your design process, including how you approach project briefs, conduct research, develop concepts, and iterate based on feedback.

• System Implementation Standards: Demonstrate understanding of how designs are implemented within digital platforms (web pages, landing pages, social media) and print production, considering technical constraints and best practices.

• Measurement and Performance Analysis: Highlight projects where design decisions were informed by data (e.g., A/B testing, user feedback) and how you measured the impact of your designs on campaign performance or user engagement.

📝 Enhancement Note: For a role that bridges creative and operational functions, the portfolio should not only showcase aesthetic talent but also the candidate's strategic thinking, problem-solving capabilities, and understanding of how design impacts business objectives and user experience. Demonstrating a structured design process is paramount.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 5-10 years of experience in Tel-Aviv, Israel, the estimated annual salary range is approximately ₪180,000 - ₪280,000 (ILS). This range is based on industry benchmarks for experienced designers in a major tech hub, considering the company's potential need for specialized skills in UI/UX and marketing operations.

• Research Methodology: This estimate is derived from aggregate salary data for Graphic Designers and Marketing Designers in Tel-Aviv, factoring in the required experience level (5-10 years), proficiency in advanced design tools (Figma, Adobe CC), and the potential for a permanent role. It accounts for the cost of living in Tel-Aviv and the competitive market for creative talent in Israel's tech sector.

Benefits:

• Health Insurance: Comprehensive health insurance coverage.

• Professional Development: Opportunities for continuous learning, workshops, and potentially attending industry conferences to enhance skills in motion design, UI/UX, and marketing operations.

• Creative Environment: Access to a collaborative and dynamic work environment with a focus on innovation and creative problem-solving.

• Potential for Permanent Role: The initial temporary employment offers a pathway to a stable, long-term position within the company, providing job security and further growth opportunities.

• Contribution to Diverse Projects: The chance to work on a wide array of marketing and creative touchpoints, offering varied and engaging work.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. Given the fast-paced environment and need to meet deadlines, some flexibility may be required, but the role is primarily on-site, suggesting a structured work schedule.

📝 Enhancement Note: The salary range is an estimation for the Tel-Aviv market for this experience level and skill set. The benefits are inferred based on typical offerings in the Israeli tech industry for full-time positions. The "Temporary with possibility of permanent" status is a key differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS (implied by "Xtra-Mile" and the nature of marketing/creative operations roles often found in tech companies). The company likely operates in a sector that requires significant digital marketing and creative output to drive customer acquisition and engagement.

Company Size: Xtra-Mile is likely a medium to large-sized company, given the need for specialized roles like a dedicated Graphic Designer and the mention of diverse teams and cross-functional collaboration. This size suggests established processes but also room for impact.

Founded: Founded in 2016, Xtra-Mile has a decade of experience in its field, suggesting a stable foundation with established market presence and a history of growth and adaptation.

Team Structure:

• The Graphic Designer will be part of the marketing team, working closely with marketing management and potentially a dedicated marketing operations or creative lead.

• Collaboration is expected with a diverse range of departments, including Product Marketing, DevRel (Developer Relations), Demand-Generation, and Web Development, indicating a matrixed or project-based team structure.

• This structure requires strong communication and the ability to integrate into various project teams. Methodology:

• Data-Driven Design: Emphasis on user-centered design informed by market research, A/B testing, and data analysis to optimize visual assets and user experiences.

• Agile & Iterative Processes: The fast-paced environment and need to work on multiple projects simultaneously suggest an agile or iterative approach to design and development.

• Cross-Functional Collaboration: A methodology that encourages close partnerships between creative, marketing, product, and development teams to ensure cohesive execution and strategic alignment.

Company Website: https://xtra-mile.co/

📝 Enhancement Note: The company's founding date and implied industry suggest a mature yet dynamic organization. The emphasis on collaboration and data-driven design points to a modern, efficient operational culture within Xtra-Mile.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-to-senior level within the creative and marketing operations domain. It requires substantial independent work, strategic input, and the ability to guide visual execution across various projects.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or potentially a Head of Marketing/Operations, depending on Xtra-Mile's internal structure. They will collaborate with peers and stakeholders across multiple departments.

Operations Impact: The Graphic Designer's work directly impacts Xtra-Mile's brand perception, marketing campaign effectiveness, and overall customer experience. By creating compelling visuals and optimizing user interfaces, they contribute significantly to lead generation, conversion rates, and brand loyalty.

Growth Opportunities:

• Permanent Role Conversion: The most immediate growth opportunity is the potential conversion from a temporary to a permanent position, offering job security and deeper integration into the company.

• Skill Specialization: Opportunities to deepen expertise in areas like motion design, advanced UI/UX, or even gain exposure to marketing automation tools and their visual integration.

• Leadership in Design: As a senior designer, there's potential to mentor junior designers, lead design initiatives for specific campaigns, or contribute to the evolution of design systems and brand guidelines.

• Cross-Functional Expansion: The role's collaborative nature provides opportunities to understand broader GTM strategies, potentially leading to roles with more strategic marketing or operations responsibilities.

📝 Enhancement Note: The career path for a Graphic Designer in a tech company often involves specialization or moving into leadership/management roles. The chance to convert to a permanent role is a significant factor for career progression and stability.

🌐 Work Environment

Office Type: On-site in Tel-Aviv. This suggests a traditional office setting designed for collaboration and focused work.

Office Location(s): Tel-Aviv, a major tech and business hub in Israel, offering excellent accessibility via public transportation and proximity to amenities.

Workspace Context:

• Collaborative Spaces: The environment likely includes shared workspaces, meeting rooms, and potentially dedicated areas for brainstorming and project reviews, facilitating interaction with diverse teams.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud, Figma) and necessary hardware. The company may also provide access to project management tools and internal communication platforms.

• Team Interaction: Frequent opportunities for direct interaction with marketing colleagues, product managers, developers, and other stakeholders to gather requirements, present designs, and ensure alignment.

Work Schedule: The role is full-time, with an expectation of being on-site. While specific hours aren't detailed, it's likely a standard 9-to-5 schedule, with potential for flexibility or occasional overtime to meet project deadlines in a fast-paced environment.

📝 Enhancement Note: The on-site requirement in Tel-Aviv signifies a preference for in-person collaboration and integration within the company's physical workspace, which is common for creative roles requiring direct team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess experience, skills, and fit.

• Portfolio Presentation: Expect a session where you present your portfolio, discussing specific projects, your design process, contributions, and how you approach user-centered design and brand consistency. Be ready to elaborate on the "why" behind your design choices.

• Skills Assessment/Challenge: A practical design challenge or case study may be given, focusing on translating business requirements into a visual solution, or a task requiring proficiency in Figma/Adobe CC. This might involve designing a landing page, social media campaign assets, or a presentation deck.

• Team & Stakeholder Interviews: Meetings with potential team members and cross-functional stakeholders (e.g., marketing managers, product leads) to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in UI/UX, digital marketing materials, brand consistency, and experience translating complex information. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (especially user-centered aspects), the solutions you devised, and the measurable outcomes or impact.

• Highlight Data & Rationale: Emphasize how data (research, A/B testing) informed your design decisions and be prepared to explain the strategic rationale behind your creative choices.

• Showcase Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates your mastery of Figma and Adobe Creative Cloud.

• Tailor to Xtra-Mile: If possible, research Xtra-Mile's current branding and marketing efforts and consider how your skills can directly address their needs.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt. Identify the target audience, key message, and desired outcome.

• Focus on Process: Even if time is limited, articulate your thought process and the steps you would take to arrive at a solution, rather than just presenting a final design.

• Demonstrate Tool Skills: Be ready to use Figma or Adobe tools efficiently and effectively during a timed challenge.

• Communicate Effectively: Practice explaining your design decisions clearly and concisely, as you would to a marketing or product team.

📝 Enhancement Note: The emphasis on portfolio presentation and a potential design challenge indicates that Xtra-Mile values practical application of skills and strategic thinking over just theoretical knowledge. Candidates should prepare to articulate their design process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. Proficiency is a must.

• Adobe Creative Cloud: Comprehensive suite including Photoshop (image editing, digital assets), Illustrator (vector graphics, logos), InDesign (print layouts, presentations), and potentially After Effects (motion graphics, video).

• Motion Design Tools: After Effects is specifically mentioned as an advantage, indicating a need or desire for animated graphics, explainer videos, or dynamic social media content.

Analytics & Reporting:

• A/B Testing Platforms: Familiarity with tools used for A/B testing website elements, landing pages, or ad creatives to measure design effectiveness. (e.g., Google Optimize, Optimizely, VWO).

• Web Analytics Tools: Understanding of how designs perform in analytics platforms like Google Analytics is beneficial for user-centered design optimization.

• Presentation Software: Proficiency in tools like PowerPoint or Google Slides for creating presentation decks.

CRM & Automation:

• Marketing Automation Platforms: While not a direct requirement, understanding how visual assets integrate into platforms like HubSpot, Marketo, or Pardot can be advantageous for Demand-Generation campaigns.

• Content Management Systems (CMS): Familiarity with CMS platforms (e.g., WordPress, Contentful) for web page creation and deployment.

📝 Enhancement Note: The core tools are Figma and Adobe Creative Cloud. The mention of A/B testing and analytics implies a need for designers to understand performance metrics and data-driven decision-making, bridging the gap between creative and operational effectiveness.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and designing for the end-user, driven by data and research to ensure impactful and effective experiences.

• Collaboration & Communication: An environment that fosters open communication and teamwork across diverse departments to achieve shared goals and maintain brand consistency.

• Efficiency & Agility: A commitment to working effectively in a fast-paced environment, managing multiple projects, meeting deadlines, and adapting to evolving needs.

• Quality & Brand Integrity: A dedication to maintaining high standards of visual design and brand consistency across all company outputs.

• Innovation & Creativity: Encouraging creative problem-solving and the exploration of new design approaches and technologies.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with marketing, product, development, and potentially sales teams, necessitating strong interpersonal skills and the ability to translate design concepts to non-designers.

• Feedback-Driven Process: An openness to receiving and incorporating feedback from various stakeholders to refine designs and ensure they meet business and user objectives.

• Knowledge Sharing: A culture that likely encourages sharing best practices, design insights, and project learnings among team members and across departments.

📝 Enhancement Note: The company culture appears to value a blend of creativity, strategic thinking, and operational efficiency, with a strong emphasis on collaboration and data-informed decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating diverse business requirements and technical constraints into compelling visual designs that meet strategic objectives.

• Maintaining Brand Consistency Across Multiple Channels: Ensuring a unified brand message and aesthetic across a wide range of digital and print marketing materials and touchpoints.

• Adapting to a Fast-Paced Environment: Managing multiple simultaneous projects with tight deadlines, requiring strong organizational skills and the ability to prioritize effectively.

• Integrating Data into Design: Moving beyond aesthetic preferences to consistently leverage user data, A/B testing results, and market research to inform design decisions.

Learning & Development Opportunities:

• Advanced Design Software: Opportunities to master advanced features of Adobe Creative Cloud, Figma, and explore new tools in motion design and AI-driven creative processes.

• UI/UX Specialization: Deepen expertise in user research, interaction design, information architecture, and usability testing.

• Marketing Operations Integration: Gain a deeper understanding of demand generation strategies, marketing automation workflows, and how design supports GTM objectives.

• Cross-Functional Project Leadership: Potential to take on more ownership of design aspects for key marketing initiatives, working closely with various departments.

📝 Enhancement Note: The challenges presented are typical for senior designers in dynamic tech environments. The growth opportunities align with skill enhancement and strategic contribution within the marketing and operations framework.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex technical information into a visually clear and engaging design. What was your process, and what was the outcome?" (Assesses ability to simplify complex ideas, process, and impact.)

• "How do you approach maintaining brand consistency across vastly different marketing materials (e.g., a social media ad vs. a trade show booth)?" (Tests understanding of brand guidelines and adaptability.)

• "Walk us through a project where you used user research or A/B testing data to inform your design decisions. What insights did you gain, and how did they change your approach?" (Evaluates user-centered design methodology and data-driven thinking.)

• "Imagine you're tasked with designing a landing page for a new product feature. What are the first steps you'd take, and what key elements would you focus on for conversion?" (Assesses strategic approach to design for business goals.) Company & Culture Questions:

• "Based on your research of Xtra-Mile, what do you see as our biggest design challenge or opportunity, and how would you approach it?" (Tests research skills and strategic application of design.)

• "How do you typically collaborate with non-designers (e.g., product managers, developers, marketers) to ensure a cohesive project outcome?" (Evaluates collaboration and communication style.)

• "Describe your process for managing multiple design projects with competing deadlines. How do you prioritize and ensure quality?" (Assesses organization, time management, and adaptability.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem/objective, your specific role and contributions, the design process (research, ideation, iteration), the final solution, and the impact/results.

• Highlight Key Skills: Specifically point out how your work demonstrates UI/UX, Figma/Adobe proficiency, brand consistency, and data-driven design.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, tools used, team collaboration, and problem-solving approaches.

• Showcase Adaptability: Present a range of projects that demonstrate your versatility across different mediums and project types.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, operational awareness, and strong collaborative capabilities. The questions are designed to probe the candidate's ability to function effectively in a business-oriented, cross-functional environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Comeet link.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating UI/UX, digital marketing collateral, brand consistency, and your direct contributions. Tailor your selection to highlight experience relevant to translating business requirements into visual solutions.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, proficiency in Figma and Adobe Creative Cloud, and any experience with A/B testing or user-centered design. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategic questions related to design challenges, collaboration, and data-driven decision-making.

• Company Research: Thoroughly research Xtra-Mile's products, services, target audience, and current marketing efforts. Understand their brand aesthetic and identify potential areas where your design skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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