Graphic Designer, Sports

📍 Job Overview

Job Title: Graphic Designer, Sports

Company: Fashion Nova

Location: Beverly Hills, California

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-10-01

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design compelling visual assets for sports and activewear apparel marketing campaigns, ensuring brand consistency and impact across all channels.

• Collaborate closely with Site Operations and marketing teams to leverage performance analytics and optimize creative designs for enhanced campaign effectiveness.

• Utilize AI-driven tools for creative conceptualization, ideation, and to streamline the design process for innovative and engaging content.

• Develop and refine brand guidelines, ensuring all visual assets adhere to established standards for a cohesive brand identity in the competitive fashion and lifestyle market.

• Support a range of marketing applications, including email campaigns, paid social media, website graphics, and affiliate marketing materials.

📝 Enhancement Note: This role is positioned within a fast-paced, high-growth fashion and lifestyle brand that prioritizes a social media-first marketing strategy. The Graphic Designer will be instrumental in translating brand identity into impactful visual content for the sports and activewear division, with a strong emphasis on data-driven creative iteration and collaboration with operations and marketing teams.

📈 Primary Responsibilities

• Design and execute visually striking marketing materials for diverse channels, including email campaigns, affiliate marketing, paid social media, homepage updates, and general site graphics.

• Create original and effective graphic designs and layouts, selecting appropriate typography, imagery, and arranging design elements cohesively for various marketing applications.

• Develop visually appealing layouts by selecting appropriate typography, imagery, and arranging design elements clearly and cohesively.

• Utilize AI-driven tools for creative conceptualization, ideation, and to enhance overall design processes, driving innovation in visual content creation.

• Uphold and refine brand guidelines, ensuring consistency and cohesion across all visual assets to maintain a strong and recognizable brand identity.

• Collaborate closely with the Site Operations team, utilizing performance analytics and insights to continuously enhance campaign effectiveness and drive data-informed creative decisions.

• Leverage performance metrics to iterate and optimize creative designs for marketing and social media initiatives, demonstrating a results-oriented approach to design.

• Proactively take on special projects, executing them efficiently with creativity and attention to detail to contribute to broader departmental goals.

• Support additional graphics and marketing responsibilities as assigned, demonstrating flexibility and a commitment to overall departmental success.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical application. The emphasis on "Site Operations" collaboration and leveraging "performance analytics" indicates a need for a designer who understands how their work directly impacts business outcomes and can iterate based on data. The inclusion of "AI-driven tools" suggests an expectation for forward-thinking design practices.

🎓 Skills & Qualifications

Education: BA/BS degree or equivalent work experience.

Experience: Three plus years of experience creating content and materials specifically for sport/activewear apparel.

Required Skills:

• Exceptional proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

• Proven experience in designing compelling marketing collateral across digital channels (email, paid social, web).

• Strong understanding of typography, layout design, and visual hierarchy.

• Ability to create original and effective graphic designs that align with brand guidelines.

• Experience utilizing AI-driven tools for creative conceptualization and enhancement.

• Demonstrated ability to collaborate effectively with cross-functional teams, particularly Site Operations and Marketing.

• Clear and effective written and verbal communication skills, with strong interpersonal abilities. Preferred Skills:

• Experience in the sports or activewear apparel industry.

• Familiarity with performance analytics and using metrics to inform design decisions.

• Knowledge of e-commerce platforms and their design requirements.

• Additional language proficiency beyond English.

• Experience with video editing or motion graphics.

📝 Enhancement Note: The requirement for "three plus years creating content and material for sport/activewear apparel" is a critical differentiator. Candidates will need to showcase a portfolio that specifically addresses this niche. The integration of "AI-driven tools" and "performance analytics" suggests a modern design approach that values data and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 projects specifically related to sports or activewear apparel design.

• Demonstrations of diverse marketing collateral creation, including email campaigns, social media graphics, and website assets.

• Examples of how design choices were informed by brand guidelines and target audience considerations.

• Visual evidence of applying AI-driven tools or innovative techniques in the design process.

• Case studies or explanations detailing the impact of design decisions on campaign performance or user engagement. Process Documentation:

• Ability to articulate the design process from concept to final asset delivery, including ideation, creation, revision, and finalization stages.

• Understanding of workflow management for timely delivery of marketing assets, particularly in a fast-paced e-commerce environment.

• Familiarity with how design assets are integrated into various marketing platforms and systems, such as email marketing platforms, social media schedulers, and CMS.

📝 Enhancement Note: Given the emphasis on performance analytics and Site Operations collaboration, the portfolio should not only showcase aesthetic skills but also evidence of a data-informed design process. Candidates should be prepared to discuss how their designs have contributed to measurable outcomes and how they would approach optimizing creative assets based on performance data.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in the Los Angeles metropolitan area, particularly within the fashion/retail sector, the estimated salary range is $65,000 - $85,000 per year. This estimate considers the cost of living in Beverly Hills and the specialized nature of sports/activewear design.

Benefits:

• New state-of-the-art HQ located in Beverly Hills.

• Formalized career paths for continued professional growth and development.

• Comprehensive health insurance coverage, including Medical, Dental, and Vision.

• 401k match program with immediate vesting upon eligibility.

• Weekly catered lunches and a fully-stocked kitchen pantry.

• Opportunities to travel for trade shows and vendor meetings.

• Summer Fridays with early departure.

• Regular team bonding events and programs to foster a collaborative environment.

• Attractive employee discounts on Fashion Nova products.

Working Hours: This is a full-time, on-site position with standard core business hours, Monday through Friday, totaling approximately 40 hours per week.

📝 Enhancement Note: The salary range is an estimate based on the provided location (Beverly Hills, California) and experience level (2-5 years). Research indicates that graphic design roles in high-cost-of-living areas like Los Angeles, especially within the fashion industry, command salaries within this range. The benefits package is comprehensive and typical for a company of Fashion Nova's size and industry, with a notable emphasis on employee perks like catered lunches and team events.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion and Lifestyle E-commerce, with a strong presence in trend-driven apparel. The company also has significant influence in the beauty and men's/kids' divisions.

Company Size: Fashion Nova is a large, rapidly growing company, indicated by its multi-billion dollar annual sales and extensive social media following (over 40 million followers). This suggests a dynamic, fast-paced work environment.

Founded: Founded in 2006, Fashion Nova has evolved from a retail location to a pioneering e-commerce brand known for its disruptive social commerce model and innovative marketing strategies.

Team Structure:

• The Graphic Designer will be part of the creative team, likely working alongside other designers, content creators, and marketing specialists.

• Close collaboration is expected with the Site Operations team, indicating a need for seamless integration between creative output and operational execution.

• Reporting structure likely involves a Creative Director or Marketing Manager. Methodology:

• Data-driven decision-making is a core methodology, with performance analytics influencing creative iteration and optimization.

• A social media-first marketing strategy means content must be engaging, timely, and tailored for various social platforms.

• Emphasis on speed-to-market and trend responsiveness is critical in the fashion industry.

• Utilization of AI tools suggests a forward-thinking approach to creative production.

Company Website: https://www.fashionnova.com/

📝 Enhancement Note: Fashion Nova's culture is characterized by rapid growth, a strong emphasis on social media influence, and a data-driven approach to marketing. The "social commerce model" and celebrity endorsements suggest a brand that thrives on trend relevance and broad consumer appeal. The "disruptive" nature of its launch implies an environment that values innovation and agility.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level Graphic Designer position. It requires a solid foundation of 2-5 years of experience and the ability to work independently on projects while also collaborating effectively within a team structure. The focus on specific apparel types (sports/activewear) and integration with operational analytics suggests a specialized design role with a clear impact on business objectives.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or a Marketing Manager. Close collaboration with the Site Operations team is a key aspect of this role, requiring effective communication and integration with their workflows and data insights.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating visually appealing marketing assets that drive customer engagement, conversion rates, and brand loyalty. By leveraging performance analytics, the designer contributes to optimizing marketing spend and maximizing ROI on creative initiatives. Their designs are crucial for maintaining brand perception and driving sales in the competitive sports and activewear market.

Growth Opportunities:

• Specialization: Deepen expertise in sports and activewear design, becoming a go-to specialist for this category.

• Skill Development: Advance skills in AI-driven design tools, performance-based creative optimization, and potentially motion graphics or video editing.

• Leadership: Potential to move into a Senior Graphic Designer role, leading projects or mentoring junior designers, and further influencing creative strategy.

• Cross-functional Exposure: Gain deeper understanding of marketing operations, e-commerce analytics, and strategic campaign planning through collaboration with Site Operations.

📝 Enhancement Note: This role offers a clear path for growth within a dynamic e-commerce environment. The emphasis on performance analytics and collaboration with Site Operations provides opportunities to develop a more strategic and data-informed design skillset, which is highly valuable in today's market.

🌐 Work Environment

Office Type: The role is based at Fashion Nova's new, state-of-the-art headquarters located in Beverly Hills, California. This suggests a modern, well-equipped workspace.

Office Location(s): Beverly Hills, California. This prime location offers access to a vibrant business district.

Workspace Context:

• The workspace is expected to be collaborative and dynamic, reflecting the fast-paced nature of the fashion industry and the company's rapid growth.

• Access to advanced design tools and technology, including AI-driven software, will be available to facilitate creative processes.

• Opportunities for interaction with a large, diverse team, including marketing, operations, and potentially other creative professionals, will foster a stimulating work environment.

Work Schedule: The work schedule is Monday to Friday, during core business hours, totaling approximately 40 hours per week. The "Summer Fridays Early Departure" benefit indicates some flexibility and a focus on work-life balance during certain periods.

📝 Enhancement Note: The Beverly Hills headquarters signifies a premium work environment. The "state-of-the-art" description and the emphasis on collaboration suggest a workspace designed for creativity and efficiency, with modern amenities to support employee well-being and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and relevant experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, highlighting key projects, design process, and specific contributions to sports/activewear campaigns. Be prepared to discuss your creative rationale and how you utilized brand guidelines and performance data.

• Skills Assessment: Potential for a design challenge or exercise to evaluate your creative thinking, problem-solving skills, and proficiency with Adobe Creative Suite under timed conditions.

• Team/Manager Interviews: Interviews with hiring managers and potentially team members to assess cultural fit, communication style, and alignment with Fashion Nova's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly showcase your experience in sports/activewear apparel design and digital marketing collateral.

• Tell a Story: For each project, explain the brief, your creative process, the tools used (including AI), challenges faced, and the results achieved (quantify if possible using performance metrics).

• Highlight Operations Collaboration: If possible, include examples where your designs were iterated based on performance data or collaboration with operations teams.

• Showcase Brand Adherence: Demonstrate your ability to understand and apply brand guidelines effectively, ensuring visual consistency.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Practice Design Exercises: Familiarize yourself with common graphic design challenges, focusing on creating marketing assets quickly and effectively.

• Tool Proficiency: Be ready to demonstrate your command of Adobe Creative Suite.

• Strategic Thinking: Prepare to articulate your approach to design problems, considering target audience, brand identity, and campaign objectives.

📝 Enhancement Note: The interview process will likely emphasize both creative talent and a practical, data-informed approach to design. A strong portfolio that clearly demonstrates experience in sports/activewear and an understanding of how design impacts business metrics will be crucial for success. The mention of "Site Operations" collaboration suggests interviewers will probe into how candidates work with data and operational feedback.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design tasks, including Photoshop, Illustrator, and InDesign. Proficiency is a core requirement.

• AI-Driven Design Tools: Expectation to utilize tools for conceptualization, ideation, and potentially asset generation or enhancement (e.g., Adobe Sensei, Midjourney, DALL-E, or similar).

• Project Management Software: Likely used for task tracking and workflow management within the creative team (e.g., Asana, Trello, Monday.com).

Analytics & Reporting:

• Performance Analytics Platforms: Familiarity with interpreting data from platforms like Google Analytics, social media analytics (Instagram Insights, Facebook Ads Manager), and email marketing platform analytics.

• Dashboard Tools: Experience with creating or interpreting data visualizations from tools like Tableau, Power BI, or internal reporting dashboards.

CRM & Automation:

• Marketing Automation Platforms: Understanding how designs are implemented within platforms like Klaviyo, Mailchimp, or HubSpot for email campaigns.

• Content Management Systems (CMS): Familiarity with uploading and managing visual assets on e-commerce websites.

📝 Enhancement Note: The explicit mention of "AI-driven tools" and the collaboration with "Site Operations" to leverage "performance analytics" points to a technology stack that integrates creative production with data analysis. Candidates should be prepared to discuss their experience with tools that bridge these two areas.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A core value is likely the integration of data insights into the creative process, ensuring designs are not only aesthetically pleasing but also effective in achieving business objectives.

• Agility and Speed: In the fast-paced fashion industry, a value placed on rapid execution and responsiveness to trends is paramount.

• Collaboration and Communication: Strong emphasis on working effectively with cross-functional teams, including Site Operations, Marketing, and potentially merchandising.

• Innovation and Trend Awareness: A culture that encourages staying ahead of design trends, incorporating new technologies (like AI), and pushing creative boundaries.

• Brand Consistency: Upholding and evolving the Fashion Nova brand identity across all visual touchpoints.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with Site Operations to understand campaign performance and iterate on creative assets based on data.

• Feedback Loops: An open culture for giving and receiving constructive feedback to refine designs and improve overall campaign effectiveness.

• Team-Oriented: A collaborative environment where team members support each other to meet deadlines and achieve collective goals.

📝 Enhancement Note: The company's rapid growth and social media-centric marketing strategy suggest a culture that values dynamism, direct impact, and proactive contribution. The emphasis on collaboration with operations teams indicates a desire for designers who are not just artists but also strategic partners in driving business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Work: The fast-paced nature of the fashion industry and e-commerce requires designers to be highly efficient and adaptable to tight deadlines and rapidly changing trends.

• Balancing Creativity with Data: Effectively integrating performance analytics and operational feedback into creative designs without stifling creative vision.

• Maintaining Brand Consistency: Ensuring a cohesive brand image across a wide range of marketing channels and product categories, especially within the sports/activewear niche.

• Leveraging AI Tools: Staying current with and effectively integrating emerging AI tools into the design workflow to enhance productivity and creativity.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in sports/activewear design, digital marketing asset creation, and potentially motion graphics.

• Data Analysis for Creatives: Gaining deeper insights into performance metrics and how to apply them to design strategy through collaboration with Site Operations.

• AI Tool Mastery: Becoming proficient in the latest AI-driven design technologies and their application in a commercial context.

• Industry Exposure: Potential to attend trade shows and vendor meetings, offering exposure to broader industry trends and networking opportunities.

📝 Enhancement Note: This role presents a significant opportunity for a designer looking to blend creative talent with strategic, data-driven marketing within a high-growth e-commerce environment. The challenges are inherent to a dynamic industry, while the growth opportunities are substantial for those who can adapt and innovate.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a marketing campaign from concept to execution, particularly for a sports apparel launch."

• "How do you balance creative vision with performance data and brand guidelines when designing assets?"

• "Walk us through a project where you utilized AI tools in your design process. What was the outcome?"

• "How have you collaborated with operations or analytics teams in previous roles to optimize creative performance?" Company & Culture Questions:

• "What attracts you to Fashion Nova and our approach to marketing and brand building?"

• "How do you stay current with fashion and sports apparel design trends?"

• "Describe a time you had to adapt your design approach based on feedback or performance metrics."

• "How do you contribute to a collaborative team environment?" Portfolio Presentation Strategy:

• Quantify Impact: For each project, highlight the business objective and any measurable results (e.g., increased click-through rates, conversion improvements, engagement metrics).

• Showcase Process: Clearly articulate your design thinking, from initial concept to final asset, emphasizing how you addressed the brief and any challenges.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite and any AI tools you've used, explaining their role in your workflow.

• Activewear Focus: Ensure your selected projects strongly represent your capabilities in the sports/activewear category.

• Brand Alignment: Explain how your designs align with Fashion Nova's brand aesthetic and target audience.

📝 Enhancement Note: Interviewers will likely be looking for candidates who can demonstrate not only strong design skills but also a strategic, results-oriented mindset. Be prepared to discuss how your creative work directly contributes to business objectives and how you leverage data and operational insights.

📌 Application Steps

To apply for this Graphic Designer, Sports position:

• Submit your application through the provided application link on the Greenhouse platform.

• Tailor your resume: Highlight your experience in sports/activewear apparel design, proficiency with Adobe Creative Suite, and any experience with AI tools or performance analytics. Use keywords from the job description.

• Curate your portfolio: Select your strongest, most relevant projects, focusing on sports apparel and digital marketing collateral. Prepare a concise narrative for each piece that explains the objective, your process, and the results.

• Prepare for interview questions: Practice answering questions related to your design process, collaboration with operations, use of AI tools, and understanding of performance metrics.

• Research Fashion Nova: Familiarize yourself with their current marketing campaigns, brand aesthetic, and recent product launches in the sports/activewear category.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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