Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WPP Production

Location: Manila, Philippines

Job Type: Full-Time

Category: Creative & Media Operations / Art & Design

Date Posted: October 02, 2026

Experience Level: 2-5 Years (Entry-level encouraged)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for the end-to-end creation and localization of print and digital artwork files, ensuring adherence to brand guidelines and production standards.

• Executes high-quality image retouching and asset iteration for global marketing communication materials.

• Collaborates closely with project management, production, and international teams to ensure efficient workflow and timely delivery of assets.

• Acts as a guardian of brand consistency, meticulously checking all assets against established QC checklists and procedures.

• Leverages advanced Adobe Creative Suite skills, particularly InDesign and Photoshop, to optimize production workflows and support localization efforts.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and required skills strongly indicate a "Studio Artist" or "Production Artist" role focused on execution and localization within a larger creative production environment. The emphasis on print mechanicals, digital asset preparation, and localization suggests a need for operational efficiency and process adherence, aligning with operations functions.

📈 Primary Responsibilities

• Build, prep, and localize print and digital artwork files for global release, utilizing Adobe Creative Suite software with a focus on InDesign and Photoshop.

• Perform intermediate to advanced image retouching for lifestyle and campaign imagery, adhering strictly to client art direction and global standards.

• Iterate and version localized and original artwork files, creatively solving for unique re-formatting needs while respecting design guidelines.

• Develop screen imagery in Photoshop, expertly applying "Smart Objects," "Layer Styles," and "Adjustment Layers" for optimal quality and efficiency.

• Convert existing Photoshop assets into various languages, ensuring the original quality and detail are maintained throughout the localization process.

• Manage and update product imagery and UI elements within Photoshop compositions, outputting web graphics efficiently.

• Structure Photoshop compositions to optimize production design and localization workflows using advanced techniques like slices, smart objects, and layer comps.

• Collaborate with Project Management, Print Production, producers, traffic, development, publishing, and international teams to ensure seamless file handoffs and meet project goals.

• Serve as a brand Quality Control (QC) guardian, rigorously ensuring all brand guidelines, QC checklists, and procedures are followed for every asset.

• Memorize and actively enforce localization guidelines, proactively identifying and rectifying any asset that deviates from defined standards.

• Track and check assets using a version control system, managing server consistency and ensuring organized asset management.

• Manage a high-volume workload, including multiple language versions, prioritizing tasks effectively in a fast-paced environment.

• Support the training and onboarding of newer team members, sharing best practices and operational knowledge.

📝 Enhancement Note: The core responsibilities highlight a strong process-driven approach, crucial for operations roles. The emphasis on localization, version control, and adherence to strict guidelines points to a need for meticulous execution and operational discipline.

🎓 Skills & Qualifications

Education: While specific degree requirements are not listed, a background in Graphic Design, Multimedia Arts, or a related field is implied. Fresh graduates are explicitly encouraged to apply, suggesting a willingness to train for specific operational processes.

Experience: Minimum of 3-5 years of equivalent experience in a design firm or advertising agency is preferred, but a strong portfolio from fresh graduates will be considered. This experience should demonstrate proficiency in creative execution within a production environment.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically InDesign and Photoshop, with a deep understanding of their application in print and digital production.

• Strong image retouching skills, capable of achieving high-quality results that meet client art direction.

• Excellent design and typography sensibilities, applicable to both web pages and HTML email design.

• Proven ability to localize artwork files, including converting copy and reformatting assets for different languages and markets.

• Meticulous attention to detail and a strong sense of visual quality, striving for pixel-perfect execution.

• Understanding of graphic production processes, including font usage, color profiles, and file naming conventions.

• Ability to work effectively under pressure in a fast-paced, demanding creative and production environment.

• Strong team player mentality with excellent communication and collaboration skills.

• Adaptability and willingness to learn and adhere to company-specific working methods and processes. Preferred Skills:

• Experience with Adobe XD, Figma, or Sketch for UI/UX design and prototyping.

• Familiarity with Git for version control and collaborative development.

• Proficiency in macOS & iOS software.

• Experience with HTML email design and deployment.

• Understanding of web graphics optimization and best practices.

📝 Enhancement Note: The emphasis on specific software like InDesign and Photoshop, alongside process-oriented skills such as localization, quality control, and version management, aligns with the technical demands of operations roles in creative production. The "fresh graduates welcome" aspect suggests the company prioritizes foundational design skills and trainability for their specific operational workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of print mechanicals and digital asset creation for marketing campaigns, showcasing attention to detail and production-readiness.

• Case studies or examples of artwork localization projects, highlighting the ability to adapt designs across multiple languages and markets while maintaining quality.

• Examples of image retouching work, illustrating intermediate to advanced skills in manipulating and enhancing visuals.

• Samples of typography and layout design for both print and digital mediums, demonstrating strong design sensibilities.

• Any projects showcasing the use of Smart Objects, Layer Styles, and Layer Comps in Photoshop to optimize workflows. Process Documentation:

• While not explicitly requested as a separate submission, candidates should be prepared to discuss their experience with and understanding of graphic production processes, including:

  • Workflow design and optimization for efficiency.

  • Implementation of quality control measures and adherence to brand guidelines.

  • Methods for managing asset consistency and version control.

  • Experience with localization workflows and best practices.

📝 Enhancement Note: For a role like this, the portfolio is a critical tool for demonstrating practical skills. The hiring team will look for evidence of operational efficiency, meticulous execution, and the ability to follow established production workflows, which are key indicators for success in operations-focused creative roles.

💵 Compensation & Benefits

Salary Range: Based on the location (Manila, Philippines), experience level (2-5 years, with entry-level encouraged), and the nature of the role (Studio Artist/Graphic Designer within a global production company), a competitive salary range for this position is estimated to be between ₱30,000 to ₱60,000 per month. This estimation considers the cost of living in Manila and industry benchmarks for similar roles in creative production agencies.

Benefits:

• Hybrid Work Arrangement: Offers flexibility by combining on-site work in BGC (Bonifacio Global City) with remote work days, promoting work-life balance.

• Global Exposure: Opportunity to work on projects for leading global brands, providing diverse and challenging work experiences.

• Professional Development: Access to training programs to update skills and learn new technologies and workflows.

• Collaborative Environment: Work within a borderless, connected organization that values human craft and next-generation technology.

• Career Growth: Potential for career advancement within WPP Production and the broader WPP network.

• Brand Guideline Adherence: A structured environment where following established brand guidelines is a core part of the role, providing clear operational parameters.

Working Hours: The role specifies 40 hours per week, typical for a full-time position. The hybrid arrangement suggests potential flexibility in scheduling, though core hours for team collaboration and on-site days will likely be established.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for graphic design and production roles in Manila, Philippines, factoring in the specified experience level and the company's global presence. Benefits are inferred from standard offerings for large, international companies and the explicit mention of a hybrid work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising Production, Content Creation, and Media Services. WPP Production is a unified global production company within the WPP network, specializing in creating multi-channel content systems at scale using human craft and advanced technology.

Company Size: WPP is a global leader in its industry, with a vast network of employees. WPP Production, as a unified entity, likely operates with a significant global workforce, though specific team sizes for the Manila office are not detailed. This scale offers opportunities for diverse projects and international collaboration.

Founded: WPP was founded in 1982. WPP Production represents a strategic evolution, consolidating WPP's production capabilities. This history suggests a company with established operational frameworks and a long-term vision for creative services.

Team Structure:

• The Manila team likely consists of Studio Artists, Production Artists, and potentially project managers and QC specialists, working collaboratively on global client projects.

• Reporting structure is expected to be hierarchical, with Studio Artists reporting to a Production Manager or Art Director.

• Cross-functional collaboration is a key aspect, involving close work with Project Management, Print Production, Development, Publishing, and International teams to ensure efficient asset delivery and localization. Methodology:

• Data-Driven Production: While creative in nature, the role emphasizes adherence to data-driven processes like brand guidelines, QC checklists, and version control for consistent output.

• Workflow Optimization: Focus on structuring Photoshop comps and utilizing features like smart objects to optimize for efficient production and localization workflows.

• Automation & Efficiency: Implied through the use of "Smart Objects" and the goal of efficient file handoffs and localization, hinting at a drive for process automation where feasible.

Company Website: https://www.wppproduction.com/

📝 Enhancement Note: The description of WPP Production as a "unified global production company" and its mission to combine "world-class human craft with next generation technology" indicates a culture that values both artistic skill and operational efficiency. The emphasis on a "borderless collaboration" environment suggests a dynamic and interconnected team structure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry to mid-level "Studio Artist" or "Production Artist." It requires solid technical skills in design software and a meticulous approach to execution, localization, and quality control. It serves as a foundational role within a larger creative production operation.

Reporting Structure: Typically, a Studio Artist would report to a Production Manager, Art Director, or a Senior Studio Artist. They would work within a team structure that includes project managers and potentially other specialized roles like retouchers or localization specialists.

Operations Impact: The role directly impacts the efficiency and quality of global marketing campaigns by ensuring that all visual assets are correctly produced, localized, and adhere to brand standards. Efficient asset delivery is critical for the timely launch of marketing initiatives across various markets, contributing to the overall success of client campaigns and the company's reputation for reliable production.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like advanced retouching, complex localization challenges, or UI element design for digital platforms.

• Process Improvement: As team members gain experience, they may be involved in identifying and suggesting improvements to existing production workflows and localization processes.

• Leadership Potential: With demonstrated excellence and operational understanding, there's a path towards Senior Studio Artist roles, potentially leading to team lead or supervisory positions within the production department.

• Cross-functional Exposure: Collaboration with various departments offers exposure to different facets of the production and marketing lifecycle, broadening understanding and potential career paths.

📝 Enhancement Note: The explicit mention of supporting the training of newer team members suggests a culture that values internal development and mentorship, offering a clear path for growth within the operations of the creative production team.

🌐 Work Environment

Office Type: The role requires a Hybrid & Onsite working arrangement in BGC (Bonifacio Global City). This indicates a physical office space that serves as the primary hub for collaboration, team interaction, and potentially access to specialized equipment or review sessions.

Office Location(s): Bonifacio Global City (BGC), Metro Manila, Philippines. BGC is a modern, well-developed business district known for its accessibility and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model implies dedicated on-site days for team meetings, brainstorming sessions, and direct collaboration with colleagues and managers.

• Technology Focused: Access to industry-standard hardware and software, including Adobe Creative Suite, is a given. The role's description hints at a technologically advanced production environment utilizing features like "Smart Objects" and potentially other workflow optimization tools.

• Team Interaction: On-site days are crucial for building team cohesion, receiving direct feedback, and participating in the "borderless collaboration" environment that WPP Production promotes.

Work Schedule: A standard 40-hour work week is expected. The hybrid arrangement offers some flexibility, but specific on-site days and core working hours will likely be defined by the team and management to ensure effective collaboration and workflow continuity.

📝 Enhancement Note: The requirement for onsite presence in BGC for a hybrid role suggests that certain aspects of the job, such as intensive collaboration, client reviews, or access to specific studio resources, are deemed essential and cannot be fully replicated remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess foundational design skills, software proficiency, and relevant experience.

• Technical Assessment/Portfolio Review: Candidates will likely present their portfolio, discussing specific projects that demonstrate their skills in print mechanicals, digital asset creation, localization, and image retouching. Expect questions about their process, problem-solving approaches, and adherence to design/production standards.

• Skills-Based Exercises: A practical test using Adobe Creative Suite (InDesign, Photoshop) might be administered to evaluate speed, accuracy, and ability to follow specific instructions or brand guidelines. This could involve tasks like preparing a file for print or localizing an existing asset.

• Behavioral & Situational Interviews: Questions will focus on teamwork, adaptability, problem-solving under pressure, attention to detail, and how candidates handle feedback and work within a fast-paced production environment.

• Final Interview: May involve meeting with the hiring manager or department head to discuss overall fit, career aspirations, and understanding of WPP Production's mission.

Portfolio Review Tips:

• Showcase Breadth and Depth: Include examples of both print and digital work, and specifically highlight projects involving localization and image retouching.

• Detail Your Process: For each project, briefly explain the brief, your role, the challenges faced, the solutions you implemented (especially regarding software features like Smart Objects or layer management), and the final outcome.

• Emphasize Operational Aspects: Highlight projects where you successfully adhered to strict brand guidelines, followed production processes, managed file versions, or contributed to workflow efficiency.

• Quantify Impact (if possible): While difficult for design execution, mention if your work contributed to successful campaign launches, efficient asset delivery, or positive client feedback.

• Prepare for Technical Questions: Be ready to discuss your proficiency with specific Adobe Creative Suite features and your understanding of production workflows.

Challenge Preparation:

• Practice File Prep: Familiarize yourself with preparing files for both print (resolution, color modes, bleed) and web (file formats, optimization).

• Localization Scenarios: Think through how you would approach localizing a complex layout or an image with embedded text.

• Retouching Techniques: Be prepared to discuss and potentially demonstrate common retouching techniques.

• Brand Guideline Application: Practice applying hypothetical brand guidelines to existing assets to demonstrate your ability to follow instructions precisely.

📝 Enhancement Note: The emphasis on a portfolio and practical skills assessment is standard for creative roles. For this specific position, the focus will be on operational execution, process adherence, and the ability to produce high-quality, localized assets efficiently, making the portfolio a crucial "process portfolio" for operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: This is the core toolset.

  • Adobe InDesign: Essential for building and prepping print mechanicals and layouts.
  • Adobe Photoshop: Crucial for image retouching, asset creation, UI element manipulation, and screen imagery development, with extensive use of features like "Smart Objects," "Layer Styles," and "Adjustment Layers."

• Version Control System: Used for tracking and managing asset consistency and revisions.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how assets are used in marketing campaigns and the importance of quality for performance metrics is key. Familiarity with asset management systems or DAMs could be beneficial. CRM & Automation:

• Adobe XD, Figma, Sketch (Preferred): Tools for UI/UX design and prototyping, indicating a potential for digital design work beyond static assets.

• Git (Preferred): A version control system, valuable for collaborative workflows and managing code or asset repositories.

• macOS & iOS Software (Preferred): Proficiency in the operating system environment.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, particularly InDesign and Photoshop, with specific feature call-outs (Smart Objects, Layer Styles), highlights the technical operational requirements. Preferred tools like Adobe XD, Figma, Sketch, and Git indicate a modern production environment that values efficiency and collaborative development practices.

👥 Team Culture & Values

Operations Values:

• Craft Excellence: A strong emphasis on producing high-quality work, with a "drive for perfection down to the last pixel." This translates to meticulous execution and a commitment to detailed quality control.

• Efficiency & Process: Adherence to established graphic production processes, including consistency in font usage, color profiles, filename conventions, and asset organization. Identifying opportunities for improvement is also valued.

• Collaboration & Communication: Being a "good team player" and working closely with various departments (Project Management, Print Production, Development, International teams) is essential for smooth workflows and efficient file handoffs.

• Adaptability & Resourcefulness: The ability to adapt to the company's way of working, solve re-formatting challenges, and be "resourceful, adaptable, creative, and results-oriented."

• Brand Guardianship: A strong sense of responsibility for maintaining brand integrity and adhering to all guidelines and QC procedures.

Collaboration Style:

• Cross-functional Integration: Close liaison with Project Management and Print Production teams for print preparation, and with producers, traffic, development, publishing, and international teams for asset handoffs and localization.

• Process Review Culture: While not explicitly stated, the mention of identifying opportunities for improvement suggests an openness to feedback and iterative refinement of production processes.

• Knowledge Sharing: Supporting the training of newer team members implies a culture where experienced individuals share their operational knowledge and best practices.

📝 Enhancement Note: The values emphasize a blend of creative skill and operational discipline. The "guardian" role for brand assets highlights a proactive approach to quality assurance and process adherence, which are hallmarks of effective operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Workload Management: Balancing multiple language versions and diverse projects under tight deadlines in a fast-paced environment requires strong organizational and prioritization skills.

• Maintaining Brand Consistency Across Localization: Ensuring that original design integrity and quality are preserved while adapting assets for various languages and markets can be complex.

• Technical Problem-Solving: Addressing unique re-formatting needs and optimizing Photoshop comps for efficient workflows requires creative technical solutions.

• Adapting to Evolving Technologies/Workflows: Staying current with Adobe Creative Suite updates and potentially new tools like Adobe XD or Figma, while integrating them into established production processes.

• On-site Hybrid Balance: Effectively managing on-site and remote work days to maintain team collaboration and productivity.

Learning & Development Opportunities:

• Advanced Software Proficiency: Deepening expertise in Photoshop (e.g., advanced retouching, complex layer management) and InDesign, and potentially gaining proficiency in UI/UX design tools like Adobe XD or Figma.

• Localization Best Practices: Developing specialized knowledge in the nuances of localization for different regions and asset types.

• Process Improvement Contribution: Gaining experience in identifying bottlenecks and suggesting improvements to production and localization workflows.

• Mentorship: Opportunities to learn from senior team members and potentially mentor junior artists, developing leadership and communication skills.

• Exposure to Global Campaigns: Working on diverse projects for leading brands provides continuous learning through varied creative and technical challenges.

📝 Enhancement Note: The challenges presented are common in high-volume creative production operations, requiring individuals to be not only skilled designers but also efficient operators who can manage complexity and adapt to evolving demands.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to localize a complex piece of artwork for multiple markets. What were the challenges, and how did you ensure quality and consistency?" (Focus on process, problem-solving, and adherence to guidelines).

• "How do you approach image retouching to meet client art direction while maintaining a natural look?" (Demonstrate technical skill and client-focused execution).

• "Walk us through your process for preparing a file for print release, from initial design to final output." (Highlight attention to detail, understanding of print requirements, and QC steps).

• "Imagine you're given a Photoshop file that's not optimized for localization. How would you restructure it using Smart Objects and Layer Comps for efficiency?" (Assess technical proficiency and workflow optimization thinking). Company & Culture Questions:

• "What interests you about WPP Production and our approach to global content creation?" (Research WPP Production's mission, values, and recent work).

• "How do you ensure brand consistency and adhere to strict guidelines in your work?" (Connect this to your role as a "brand QC/Guardian").

• "Describe your experience working in a fast-paced, demanding creative environment. How do you manage pressure and deadlines?" (Highlight adaptability, time management, and resilience). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the tools used, the challenges, your creative/technical solutions, and the outcome.

• Highlight Localization/Retouching: Dedicate specific examples to showcase your skills in these critical areas.

• Discuss Process & Efficiency: Explain how you used features like Smart Objects, Layer Comps, or version control to improve workflow or maintain quality.

• Be Ready for Live Tests: Prepare for potential on-the-spot design challenges or file preparation tasks.

• Showcase Attention to Detail: Be ready to zoom in and point out specific elements that demonstrate your meticulous approach.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not just creative talent but also operational discipline, technical proficiency with specific software features, and an understanding of production workflows and quality control.

📌 Application Steps

To apply for this Graphic Designer/Studio Artist position:

• Submit your application through the WPP Production careers portal, ensuring all required fields are completed accurately.

• Curate your portfolio: Select projects that best showcase your proficiency in Adobe InDesign and Photoshop, with a strong emphasis on print mechanicals, digital asset creation, image retouching, and especially localization. Highlight examples where you've meticulously followed brand guidelines and production processes.

• Tailor your resume: Emphasize your experience with graphic production, localization workflows, Adobe Creative Suite skills, and any experience working in fast-paced agency or design firm environments. Quantify achievements where possible, such as managing multiple language versions or contributing to efficient file handoffs.

• Prepare for a potential skills test: Practice file preparation tasks in InDesign and Photoshop, focusing on accuracy, speed, and adherence to instructions. Be ready to demonstrate your retouching and asset localization capabilities.

• Research WPP Production: Understand their mission, values, and the type of global clients they serve. Be prepared to articulate why you are a good fit for their collaborative and production-focused culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.