Graphic Designer - South America

📍 Job Overview

Job Title: Graphic Designer

Company: Lumimeds

Location: Remote - Mexico

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: 2026-08-07

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-quality visual assets for digital marketing campaigns, social media, web, and landing pages to drive growth and brand awareness.

• Ensure strict adherence to brand consistency and visual identity across all design outputs, maintaining a cohesive brand message.

• Collaborate effectively with marketing, content, and growth teams to translate creative concepts into compelling visual narratives.

• Iterate on designs based on feedback and performance insights, demonstrating an understanding of data-driven design optimization.

• Manage multiple design projects simultaneously in a fast-paced startup environment, meeting deadlines and prioritizing effectively.

📝 Enhancement Note: This role is positioned within a "Marketing/Creative Operations" category, as the core responsibilities revolve around the creation and dissemination of visual content to support marketing and growth objectives, a key function within GTM operations. The emphasis on digital-first design, brand consistency, and iterative design based on performance insights further solidifies its operational alignment.

📈 Primary Responsibilities

• Design compelling visual assets for social media platforms (Meta, Google, TikTok), email marketing campaigns, web pages, and dedicated landing pages.

• Develop graphics for promotional materials, product launches, and ongoing marketing campaigns to support lead generation and customer acquisition efforts.

• Uphold and enforce brand guidelines, ensuring all design outputs are consistent with Lumimeds' established visual identity and messaging.

• Partner with cross-functional teams, including marketing specialists, content creators, and growth hackers, to conceptualize and execute creative strategies.

• Implement design revisions based on feedback from stakeholders and performance data, such as A/B test results or engagement metrics.

• Proactively manage a pipeline of design requests, prioritizing tasks based on business impact and project deadlines in a dynamic startup setting.

• Explore and implement motion graphics or short-form video design for engaging content across various digital channels.

📝 Enhancement Note: The responsibilities have been expanded to reflect the practical application of design skills within a GTM context, emphasizing the direct impact on marketing campaigns, lead generation, and conversion optimization. The inclusion of "conversion-focused design" and "paid ads" experience points towards a results-oriented approach crucial for operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual arts, or a related field is expected.

Experience: Minimum of 4+ years of professional experience in graphic design, with a proven track record in digital-first design environments. Experience within the healthcare, wellness, SaaS, or startup sectors is highly advantageous.

Required Skills:

• Demonstrated proficiency with design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva.

• Solid understanding of branding principles, effective layout composition, typography, and color theory.

• Ability to receive and incorporate constructive feedback to refine designs and meet project objectives.

• Excellent English communication skills, both written and verbal, for effective collaboration with a globally distributed team.

• Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment. Preferred Skills:

• Experience designing specifically for paid advertising platforms such as Meta, Google Ads, and TikTok Ads.

• Basic comprehension of marketing funnels and conversion rate optimization (CRO) principles.

• Familiarity with motion graphics and short-form video editing software.

• Experience with A/B testing visual elements to improve campaign performance.

📝 Enhancement Note: The experience requirement is framed as "Mid-Level," aligning with the specified 4+ years. Preferred skills are tailored to enhance the candidate's ability to contribute to GTM operations, particularly in performance marketing and conversion optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of digital-first design projects that showcase versatility across different platforms (social media, web, ads, email).

• Case studies demonstrating the design process, from initial concept to final execution, highlighting problem-solving and creative decision-making.

• Examples of work that illustrate strong brand consistency and adherence to established visual identity guidelines.

• Projects that reflect an understanding of user experience (UX) principles and how design impacts user engagement and conversion. Process Documentation:

• Ability to articulate the design process behind specific projects, detailing the steps taken, challenges overcome, and rationale for design choices.

• Evidence of iterating on designs based on feedback or performance data, demonstrating a continuous improvement mindset.

• Examples of how designs were optimized for different channels or campaign objectives, showcasing an understanding of audience segmentation and platform nuances.

📝 Enhancement Note: The portfolio requirements are framed to demonstrate not just creative output but also the candidate's process, iterative capabilities, and understanding of how design impacts business objectives – crucial for operations roles.

💵 Compensation & Benefits

Salary Range: Based on a remote position in Mexico with a mid-level experience requirement (4+ years) and the specified skills, a competitive annual salary range is estimated between MXN $400,000 - $700,000. This estimate considers the cost of living in Mexico, the demand for skilled graphic designers, and the startup environment.

Benefits:

• Remote-First Work Environment: Enjoy the flexibility and autonomy of working from anywhere.

• Growth Opportunities: Potential for career advancement within a scaling healthtech company, with opportunities to expand design skills and take on more responsibility.

• Impactful Work: Contribute to a mission-driven telehealth startup focused on improving health outcomes.

• Global Team Collaboration: Work with a diverse, international team, fostering a rich learning environment.

• Low Bureaucracy: Experience a fast-paced environment with quick decision-making and direct impact.

Working Hours: This role is expected to require approximately 40 hours per week, with a need for availability during U.S. business hours to facilitate collaboration with the core U.S.-based team.

📝 Enhancement Note: Salary estimation is based on research of graphic designer salaries in Mexico for mid-level roles, adjusted for the remote nature and the specific industry (tech/healthtech startup). The benefits are derived from the "Why Join Lumimeds" section and common startup offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech / Telehealth / E-commerce. Lumimeds operates within the rapidly evolving digital health sector, focusing on weight management and metabolic health through an e-commerce and clinical infrastructure. This sector demands innovation, rapid adaptation, and a strong focus on user experience.

Company Size: Early-stage startup. This implies a lean, agile structure with fewer layers of management, encouraging high ownership and direct impact from every team member.

Founded: LumiMeds is a fast-growing U.S.-based telehealth startup. As an early-stage company, it prioritizes speed, direct decision-making, and a builder's mentality.

Team Structure:

• The Graphic Designer will be part of the Marketing and Creative teams, working closely with marketing, content, and growth specialists.

• Expect a flat organizational structure common in startups, allowing for direct communication with leadership and cross-functional collaboration.

• The team values clarity, accountability, and proactive initiative, expecting members to drive their work forward. Methodology:

• Data-Informed Design: Designs are expected to be informed by performance insights and feedback, indicating a data-driven approach to creative output.

• Agile Workflow: The "fast turnaround, low bureaucracy" environment suggests an agile or iterative approach to project management and design execution.

• Proactive Problem-Solving: Team members are encouraged to take initiative, implying a culture of self-starting and proactive contribution to problem resolution.

Company Website: lumimeds.com (Inferred from domain_derived)

📝 Enhancement Note: Company context is built from the provided description, emphasizing the startup environment, its industry, and how these factors influence the operational culture and team dynamics for a creative role.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level, requiring 4+ years of experience. It serves as a foundational creative role within the marketing and growth functions, focusing on execution and brand consistency.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or a similar role overseeing marketing operations and brand initiatives. Collaboration will be broad across marketing, content, and growth teams.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, brand perception, user engagement, and ultimately, conversion rates for Lumimeds' telehealth services. Strong visual assets are critical for a digital-first healthtech company.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital-first design, paid ad creative, or motion graphics.

• Leadership Potential: As the company scales, there may be opportunities to move into a Senior Graphic Designer role, lead design projects, or even build out a design function.

• Cross-Functional Learning: Exposure to marketing strategy, growth hacking, and product development can broaden understanding of the broader GTM ecosystem.

• Industry Expertise: Gaining specialized knowledge in healthtech and e-commerce design trends.

📝 Enhancement Note: Growth analysis is tailored to a creative role within an operations context, focusing on skill development, potential leadership paths, and impact within the GTM strategy.

🌐 Work Environment

Office Type: This is a fully remote, "remote-first" position. There is no physical office requirement, offering maximum flexibility.

Office Location(s): While the role is remote, it is designated for candidates in Mexico. This may be due to legal, tax, or operational considerations for the company.

Workspace Context:

• Independent Work: Candidates must be comfortable working autonomously, managing their own time and workspace effectively.

• Digital Collaboration Tools: Reliance on digital platforms for communication, project management, and design collaboration (e.g., Slack, Asana, Figma, Google Workspace).

• Global Team Interaction: Opportunities to connect and collaborate with a diverse, international team, requiring adaptability to different time zones and communication styles.

• Fast-Paced Startup Culture: The work environment is dynamic, characterized by rapid iteration, evolving priorities, and a need for quick adaptation.

Work Schedule: The role requires approximately 40 hours per week, with an expectation of availability during U.S. business hours to facilitate seamless collaboration with the U.S.-based core team.

📝 Enhancement Note: The work environment description emphasizes the unique aspects of a remote-first startup, including the need for self-discipline, proficiency with digital tools, and adaptability to a global, fast-paced setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Skills Assessment: Potential for a brief design challenge or a review of specific portfolio pieces to evaluate technical skills and design thinking.

• Team/Hiring Manager Interview: A discussion about your experience, design process, collaboration style, and cultural fit with the Lumimeds team. Emphasis on understanding how you handle feedback and work in a fast-paced environment.

• Final Interview (if applicable): May involve a broader discussion about your alignment with company values and long-term career aspirations.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest digital-first projects that best represent your skills for a telehealth/healthtech startup.

• Showcase Process: For each project, briefly explain the brief, your creative process, the challenges, and the outcomes. Highlight iterative changes.

• Quantify Results: If possible, include metrics or insights that demonstrate the effectiveness of your designs (e.g., improved engagement rates, conversion lift).

• Brand Consistency Examples: Include work that clearly demonstrates your ability to maintain and apply brand guidelines.

• Tool Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, and Canva, and how you leverage them.

Challenge Preparation:

• Be prepared to discuss how you would approach designing for a specific marketing campaign or platform (e.g., a social media ad for a new weight management program).

• Practice articulating your design decisions and how they align with business objectives and brand identity.

• Familiarize yourself with Lumimeds' current branding and marketing efforts to tailor your responses.

📝 Enhancement Note: The application and portfolio review process is detailed with actionable advice specifically for a graphic designer role, focusing on demonstrating creative skills, process, and impact relevant to a startup environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign.

• Figma: A collaborative interface design tool, increasingly used for digital assets and prototyping.

• Canva: A user-friendly graphic design platform, often used for quick social media assets and marketing materials.

• Other Potential Tools: Sketch, Affinity Designer, or similar design software may be utilized.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret basic analytics (e.g., engagement rates, click-through rates) from platforms like Meta Ads Manager, Google Analytics, or email marketing software (e.g., Mailchimp, HubSpot) will be beneficial for design iteration. CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but awareness of how design assets integrate into marketing automation platforms or CRM-driven campaigns is a plus.

📝 Enhancement Note: This section highlights the core design tools expected for the role and touches upon related technologies that a designer in a GTM context might interact with or need to understand.

👥 Team Culture & Values

Operations Values:

• Clarity & Accountability: Expect clear communication and a strong sense of ownership for your work and its outcomes.

• Initiative & Proactivity: The culture encourages team members to take initiative rather than waiting for explicit instructions.

• Speed & Efficiency: Lumimeds operates with low bureaucracy and fast turnaround times, valuing efficiency in execution.

• Data-Driven Decisions: While creative, designs are expected to be influenced by performance insights and feedback, promoting a data-informed approach.

• Collaboration: Working effectively with a globally distributed team is key, requiring strong communication and teamwork.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing, content, and growth teams is central to the role.

• Feedback-Rich Environment: Designs will be reviewed and iterated upon, requiring an open and receptive attitude towards feedback.

• Digital Communication: Emphasis on clear and concise communication via digital channels (e.g., Slack, email, project management tools).

• Proactive Contribution: Contributing ideas and solutions, not just executing tasks, is valued.

📝 Enhancement Note: Team culture and values are extracted from the company description, focusing on aspects relevant to a collaborative, fast-paced, and remote work environment, emphasizing operational efficiency and data influence.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Adapting to rapidly changing priorities and tight deadlines common in a startup.

• Remote Collaboration: Maintaining strong communication and creative synergy with a globally distributed team.

• Brand Evolution: Contributing to brand development while ensuring consistent application across all touchpoints as the company scales.

• Data-Driven Creativity: Balancing creative vision with performance metrics and conversion-focused design requirements.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunity to hone skills in areas like paid ad creative, motion graphics, or conversion-focused design.

• Healthtech Industry Insight: Gaining valuable experience and knowledge within the growing healthtech and telehealth sectors.

• Cross-Functional Exposure: Learning about marketing strategy, growth tactics, and product development from colleagues in other departments.

• Startup Acumen: Developing a strong understanding of how startups operate, scale, and drive growth.

📝 Enhancement Note: Challenges and growth opportunities are framed to align with a mid-level designer in a startup, highlighting both potential difficulties and the significant learning potential.

💡 Interview Preparation

Strategy Questions:

• "How do you approach ensuring brand consistency across diverse digital platforms, especially in a fast-growing company?" (Prepare with examples of brand guide implementation and audits.)

• "Describe a time you had to iterate on a design based on performance data or critical feedback. What was your process?" (Focus on your adaptability, problem-solving, and data interpretation.)

• "How would you design a compelling visual asset for a social media ad promoting a new telehealth service for weight management?" (Be ready to discuss target audience, key message, and visual strategy.) Company & Culture Questions:

• "What interests you about Lumimeds and the healthtech industry?" (Research Lumimeds' mission, services, and market position.)

• "How do you handle working in a remote, globally distributed team with varying time zones?" (Highlight your communication strategies and time management skills.)

• "Describe your experience working in a startup environment. What do you find most rewarding and challenging?" (Showcase your understanding of startup culture and your ability to thrive in it.) Portfolio Presentation Strategy:

• Concise Storytelling: For each project, present the problem, your solution (design), and the result, keeping it brief and impactful.

• Highlight Digital-First: Emphasize projects created specifically for digital channels and their intended impact.

• Showcase Tools & Process: Be prepared to discuss the tools you used and the rationale behind your design decisions.

• Demonstrate Iteration: If possible, show early concepts or variations and explain how they evolved.

📝 Enhancement Note: Interview preparation questions are crafted to probe the candidate's understanding of operations, creativity, adaptability, and fit within a startup's dynamic environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Curate your portfolio to highlight 3-5 of your strongest digital-first design projects relevant to healthtech, e-commerce, or performance marketing. Ensure it clearly demonstrates brand consistency and creative problem-solving.

• Resume Optimization: Tailor your resume to emphasize your 4+ years of experience, proficiency in key design tools (Adobe Suite, Figma, Canva), and any experience in healthcare, wellness, SaaS, or startup environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects, and preparing for questions related to brand consistency, feedback incorporation, and remote collaboration.

• Company Research: Thoroughly research Lumimeds, its mission, target audience, and current marketing efforts to demonstrate genuine interest and to tailor your responses during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.